#16 - Podcast Promo Swaps: Controversial or Genius Growth Tactic?

In this episode, we dive deep into the art of promo swaps in the world of podcasting. Promo swaps offer a powerful way to expand your show's reach and connect with new, engaged audiences, all without breaking the bank.

First, we break down the promo swap model, explaining how it works and why it's a game-changer for podcasters. Discover how shows exchange short promo spots and the mutual benefits of this practice. We'll also share insights from Jordan Harbinger, who swears by promo swaps as a top organic marketing tactic.

But that's not all. We'll explore the key elements of crafting compelling promo spots that leave your audience craving more. Learn how to create a strong hook, craft persuasive descriptions, deliver clear calls to action, and include direct response links to track your promo's success.

To execute promo swaps seamlessly, you need the right partners. We share best practices for finding shows with audience overlap, establishing organized systems, recording multiple promo versions, setting clear expectations, and nurturing long-lasting relationships.

Promo swaps can be a podcast's secret weapon when executed strategically, and this episode equips you with the knowledge and tools to make it happen. Tune in to learn how to expand your podcast's reach, engage your audience, and foster meaningful collaborations with your fellow podcasters. Don't miss it!

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