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September 4, 2025 14 mins
I video podcast dominano YouTube, ma chi li guarda davvero? Partendo da un articolo del New York Times, analizzo il comportamento degli ascoltatori: quanto tempo dedicano davvero ai video, che tipo di attenzione riservano e cosa significa in termini di strategie per chi fa podcast in Italia. Vale la pena investire in un video podcast se l’attenzione del pubblico è frammentata, spesso solo in background? E come cambia la scelta se sei un creator, un’azienda o un professionista che vuole usare il podcast per comunicare e posizionarsi? Un ragionamento lucido e senza fronzoli per capire come muoversi in un mercato che cambia e fare scelte consapevoli — senza inseguire trend che non portano risultati. 🎙️ Conduce Ester Memeo, CEO & Founder di Podstar. 📌 VUOI LANCIARE IL TUO PODCAST PER IL BUSINESS? 👉 ⁠⁠⁠⁠⁠⁠Contattaci⁠⁠⁠⁠⁠⁠ 📩 Sei pront@ a trasformare la tua comunicazione di brand? Ottieni l'accesso a Prospettive, la mia newsletter 👉 ⁠⁠⁠⁠⁠⁠https://estermemeo.it/newsletter/⁠⁠⁠⁠⁠⁠ Seguimi: ⁠⁠⁠⁠⁠⁠https://linktr.ee/estermemeo⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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