Podcasting 101: Your Roadmap to Launching a Successful Podcast PART 2

New to podcasting and feeling overwhelmed? Don't worry, we've got you covered! This series will guide you through every step of the podcasting journey, from ideation to promotion, with actionable tips and expert advice. Whether you're dreaming of sharing your passion, building a community, or even monetizing your show, we'll help you navigate the world of podcasting with confidence.What you'll learn:

• Finding your niche: Discover your unique voice and target audience.
• Planning and production: Structure your episodes, create engaging content, and master the technical aspects.
• Equipment essentials: Choose the right gear for your budget and goals.
• Editing and polishing: Enhance your audio and create a professional sound.
• Distribution and promotion: Get your podcast heard on major platforms and attract listeners.
• Growth and monetization: Build a loyal audience and explore revenue opportunities.
• Bonus tips: Insider secrets and strategies from experienced podcasters.

Who should listen:

• Aspiring podcasters who are just starting out
• Existing podcasters looking to improve their skills and grow their audience
• Anyone interested in learning about the exciting world of podcasting

Tune in and let us help you turn your podcasting dreams into reality!


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Episode Transcript

Speaker 1 (00:10):
On one of my previous tips, I talked about this
before you know the approach and the fact that you
really feel like you're such an important person and that
you feel like that you get yourself a little bit
an ego doing the podcast. You feel like people really
care and they want to get feedback from you, and
they really want to care about what you're doing with yourself,
what's your life like, what you do with yourself and

(00:32):
other people that you're talking to, and feel like you
want to just share of yourself. You know, that's fine
and only good if you're somebody who's very popular or
somebody who's very famous and you're an influencer or celebrity
things like that. That's one thing. And if you do
get a lot of feedback from you know, your listeners
that they really enjoy it, that's one thing. But if
you feel like you're not getting much traction on the
amount of the streams and downloads to your podcast, that

(00:54):
means you might need to humble yourself a bit un
now realize you know what, stick to the subject, do
what you're actually good at. I know, for me, in
my programming, I tried to avoid to talk about myself
a whole lot, maybe a little bit here and there,
just to make it feel like I'm a human. I'm
doing something else besides recording podcasts all day. But it's
not like I had the most you know, exciting life. Anyway,

(01:16):
if there's something to bring up, great, but it was
just some rigular role thing that you're doing. People can
just go ahead and rather just hear you, just move
along to the next thing you want to talk about. Anyway,
I'm gonna leave it there. Humble yourself when you do
your podcast, especially when it's yourself. You know, some hosts
always want to have a little bit of ego, feel
like there's something important because I'm hosting this podcast. Humble yourself.

(01:36):
It's gonna help out. When I did it back at
twenty twelve, and I decided after doing just two thousand
and five podcasting for two other networks, and I said
to myself, well, one are some of the subjects I
wanted to talk about myself? Well, I narrowed it down.
One was professional wrestling. I've been watching thirty years and
I always heard other podcasters that would do their shows,

(01:57):
especially fan podcasts, that would have a perspective that was
not mine. And I always wanted to be able to
give my voice to what was a different perspective. When
it comes to your content, there could be many times
you want to check what other shows are out there
so that you're not just stepping over and just repeating
the same thing that other people might say. You want
to have a different perspective, of different opinion, use your
expertise and bring it to the forefront. But the other

(02:20):
thing too is that as you're doing this, you want
to feel like that you give a different perspective, something unique,
something that other people haven't heard before. And don't be
afraid if you're doing some content that you don't think
a lot of people are going to you know, respond to,
or really gunn download or stream. I do a show
called The Broadcasters Podcast, and I'll be honest, it's not
one of the most popular shows on the top of

(02:42):
Apple podcast charts right, but it's a show I enjoy.
It's media because the media commentary. I enjoy doing it
and I really have fun putting together. And most importantly,
you want to be able to do content that you
can go for a certain amount of time without you know,
running out of content. So it's something you want to
make sure that you can do comprehensively, something that you

(03:03):
really enjoy, you could talk about for hours and hours
on end, and it should be something that within your lane.
Is something that you could definitely give a good uniqueness to,
something that will be content, is something different than everybody else.
You're just not just repeating and rehashing the same talking points.
Another show might be doing the same thing, like you,
why repeat? I know some shows out there if they

(03:27):
won't to especially do it live, and you know they
have the time to go ahead and just lollygag and
just talk about whatever they want, and they could just
go ahead and go long winded for hours on end.
I don't know of any shows that I can watch
or listen to that I'm really gonna say consumed with.
Sometimes you might do a show because you're thinking, well,
somebody's putting on the background and you know they're doing

(03:49):
other things so they're not worried about it so much.
For me of my programming, I want to be cognizant
of the listener's time. Sure, you might have shows you
might do, like a three hour show, and you'll think, oh,
they'll come back to it, you know, every day of
the week until the next episode of do the following week.
For me, I want to offer half an hour to
an hour, maybe two hours of the most. It is

(04:11):
tough going to do two three hours plus especialished by yourself.
But for me, I give it myself sixty minutes whatever
I can get done, and sometimes I'll just hold some
content over to the next week depending on what I
want to do with it, or put it to another show.
But that's really something they've got to be considered as well.
How much time are you going to spend if you're
doing interviews? Very important, don't You don't have to just

(04:34):
run the whole interview. There's many times on my Broadcasters
podcast where I'll just go ahead and run like an
interview that might have gone an hour, hour and a half,
but I will split it. I don't worry about putting
it all in one shot. I'll split it down one,
two or three parts, depending on how long the interview went,
and let people come back to it. It's a good tease,
it's a good way to go. And then what I'll

(04:55):
do is in the video format, I'll offer it as
a full interview. Somebody can check that out. It's just
another way to go to repurpose the content. Nice way
to go anyway, think about that, the timing and how
you're good and time about your content and how you
use your content. Radio is not podcasting. Let me explain
on this podcasting one on one. So radio, if you
hear sports radio, you might hear the way the shows

(05:17):
are done. You got call ins, you have the guests
that come on, you have, you know, all the time
constraints in between. But the elements and the way that
sports radio is portrayed or other shows that are done
on radio where they have the gossip, the celebrity sleeves
of like a morning show type feel, that doesn't work
well in podcasting podcasting. We want to hear a natural, uninhibited,

(05:39):
organic conversation, not something that sounds like all scripted and
you know, kind of planned and contrived. It doesn't sound good,
It doesn't have a good feel to it. And I
can't explain more than that. There are certain elements that
you use in radio that you apply to podcasting, but
to just do a radio show and turn into a

(06:00):
podcast does not work. Radio actually had to learn that
themselves because they all they did at first when podcasting
came out was they just tried to go and just
repurpose their content on demand, thinking it would work, and
it didn't, so then they had to start making original
content that was different from what was being put on
the air. Now, sometimes you can take interviews and place
them into a podcast, sure, and there's other things you

(06:22):
can do in the same way where you take clips
or highlights of a show and do it that way,
But you just can't put a full style radio formatted
program into podcasting. It doesn't work the same way. Listen, everybody,
we are little cognitiant of the cancel culture society we have.
But what's most important we have to understand is that
we can still be bold on any opinions or thoughts

(06:45):
that we have, but we have to be sensitive. We
have to be aware of what we're saying and what
we're gonna say. Anything you might say out of your mouth,
the ramifications come from it. The point is you should
be able to go ahead and speak as you want to,
and if you know you're gonna say something, you want
to make sure you don't have to say something you

(07:05):
don't have to apologize for. Just think before you speak
is the simplest thing. But for some shows and some
people out there, they're gonna get caught up on saying something.
And this goes for social media the same way. Think
before you're right, whatever you're gonna put out there, make
sure you don't need to ever apologize for it, because
the moment thing I don't like to do at all
is apologize. We have to sometimes we have no choice.

(07:28):
It sucks, but don't say anything that's gonna make you
have to do that. I mean, I'll try to explain
more on a future tip, but that's something I just
thought that is very important. And really, if you have
a different opinion, then offers some context as to why,
and it's okay if you also need to go ahead
and calculate us it well, and I understand the argument

(07:51):
of why people think this, and this I did all
the time as well. Where you will honor and you'll
respect other comments that are made, but you're gonna just
agree to disagree. We should be able to do that,
but then again, we also want to make sure what
we're saying and not have to apologize. And the credit
to Tom Likes for actually giving that great idea of
never having to apologized because you shouldn't have to. You

(08:12):
should be smart enough to not to say something that
you're gonna have to go and take back and apologize for.
Create the back and forth. You do not want to
do an episode or an interview where you're just going question,
answer your question, answer, and just blah blah blah, this
person toss this person talks. If it's gonna be more
like an hour long conversation, you have to be able

(08:33):
to go and generate the back and forth. So when
you are asking questions, add some commentary. Don't just leave
the question answered and then just move along. Try to
add some context of your own and your own expertise
and take it from there. And then what you do
is then you if you want to go and start
putting a little bit of an opinion or a bit
of an analyousers or commentary that you think we'll stir

(08:54):
up a conversation, inject it in. Because it really works
out to do something like that the guest intends on
talking about something else that's something you wanted to bring
up later, or because you're trying to go through a
certain structure of how you want to ask questions, then
if that person decides to go and answer and take
you off to a tangent. Reel them back in, just

(09:15):
like a fish. Just reel them back in and just
try to get your back where you were, and also
make the point that, oh, well, okay, I appreciate you
bringing that up. I want to bring that up a
little bit later, but I want to get back to this.
Because the other thing, too, is that if there's more
to the answer to a previous question, or if there's
a subject that you want to focus on a little
bit more, then you don't want people just go ahead
and say, oh, well, you're just going to miss out

(09:37):
on what we wanted to talk about, because what a
great subject. Why are we going to move along so quickly? Now?
The guests might be one to do that on purpose
because they might want to move along, But for you,
you need to make sure that you have the direction
you want to go with the interview. Try to keep
them on track. I always talk about control the interview,
and one of those things that's very important is to
do that. When a guest is going to answer your question,

(10:00):
I want them to try to keep their answer brief.
And sometimes I even tell the guests beforehand to keep
your answers within like a minute two minutes at the most,
but sometimes if there's a story being told or there's
some commentary being made by the guests, and it's just
good stuff that you're getting, let them roll, sit back
and enjoy. And really what happens is when you get
all that going on, take some notes in between that answer,

(10:23):
and you want to be able to respond back. And
then what you'll basically say is, Okay, there's a whole
lot of what you said right there I want to unpack,
and then you just break it down. Okay, here's one
thing you said this, you said this. I love that
you said this, and that's what you break it down to.
And then that's where you're really paying attention that I
guessed you're taking some of the things that they're coming from.
And also remember if there's some of the saying and

(10:44):
it's a shocking thing. One great thing you do that's
a radio thing is that when you are surprised by
an answer and there's something they tell you, yeah, cut
them off and say hold on, hold on, wait, wait
wait wait, so you're telling me blank, so you did this,
but then you did this. That kind of stuff is
great for interviews. That's what you also want to get

(11:07):
out of any interview you get, and it can be business,
it can be entertainment, it can be whatever. So keep
that in mind. Prepare for a show with a guest,
and sometimes they're going to be using the webcam on
their computer and they're gonna be far away, and they
want to make sure the video looks good. They have
the lighting on set when it's not important. It's like
I said, if you don't sound good, you don't look good.

(11:29):
Some of the things you can do to make it
important to help out is that especially if they're on
a laptop and they're on a headset and there's a
lot of echo in the room. It's a whole lot
of room noise because it's just sold loud. There's like
tile floors and you know, large concrete walls things like that,
where it could just create a whole lot of noise.
If they're in a conference room, try to get them
out of that conference room. Try to get them if

(11:50):
it's possible to move that guest to a different space,
something smaller that has draperies or you know, painting or
just things in the wall that will absorb the sound
of the echo. You want to try to get rid
of all that as you can. That's one thing you
can also help out with when you're doing a show,
because even no matter how good the microphone is, you know,
there's a reason why I have paddings like I do

(12:11):
in this studio and other places where you see other
radio studies doing the same thing, is because they need
to absorb the sound. So you put yourself in a
smaller room and you try to create the acoustics so
that when you're talking to that microphone there's nothing else
you can hear in the background as much as you can,
and the echo or the room noise is kept to
a minimum always. It's something I think is a very

(12:32):
important thing when it comes to podcasting, and not a
lot of people do it. Listen during the pandemic, I
saw the Today's Show doing a horrible job on ABC
of trying to go and put people on, or just
the same thing with celebrities coming on and doing their
own interviews from the pandemic. That's one thing you got
to learn is that when you're doing the audio, the
microphone not is as important as it is the room

(12:53):
that you're recording from. And if you like what I do,
make sure to follow like sharing, subscribe and if you
realize maybe I know something about this podcasting business, reach
out to yours truly at my website, Kingofpodcasts dot com.