Cracking The Algorithm Code

Why is it that some podcasts find overnight success, but some fade into obscurity? What’s the secret? How are shows getting found? The answer is working with the Algorithms.Platforms like YouTube and Spotify have changed the way that content is discovered, shared, and listened to. Their algorithms are powerful systems that can drive growth, but only when the content works with the algorithm, not against it.Organic reach generally means more dedicated listeners. Here’s how to tailor your podcast for each platform’s algorithm:

🔹 YouTube: Title, Thumbnail & Watch Time Matter Most

• Use attention-grabbing titles with keywords that match search trends.
• Create custom thumbnails that stand out—faces, bold fonts, and high contrast work best.
• Encourage longer watch times. Hook viewers in the first 30 seconds and keep segments engaging to reduce drop-offs.

🔹 Spotify: Consistency & Listener Retention Grows Your Audience

• Release episodes on a consistent schedule—Spotify boosts shows with regular drops.
• Keep listeners engaged beyond the first five minutes—completion rates impact recommendations.
• Optimize your show description and episode titles with relevant keywords for better search visibility.

Questions? Email [e-mail].

Hear CEO Ryan Tillotson break it down on Podcasting Tips Weekly!