What is a High Trust Medium?

Podcasts are a unique form of media that allows creators and listeners to foster a deeper relationship and connection. Unlike platforms like TikTok or YouTube, where content is quickly consumed and discarded, podcast listeners commit to at least 30 minutes of their day, night, workout, walk, etc.What makes podcasts so powerful is this commitment. But with that commitment comes a responsibility—your content must be valuable. If you lose your audience’s trust with poor content, they won’t hesitate to change the channel.To keep your listeners engaged and loyal:

• Know your value—consistently deliver content that makes their time worth it.
  
  
• Stay focused—podcasts are for deeper conversations, not quick tutorials.
  
  
• Build trust—this is a long-term relationship, not a one-time listen.
  
  

Before you hit record, ask yourself: “What is my audience getting out of this episode?” Stay committed, and your audience will be too!Questions? Email [e-mail]. See you next week!Listen to CEO Ryan Tillotson break it all down on Podcasting Tips Weekly!