March 25, 2025 • 7 mins
Podcasts are a unique form of media that allows creators and listeners to foster a deeper relationship and connection. Unlike platforms like TikTok or YouTube, where content is quickly consumed and discarded, podcast listeners commit to at least 30 minutes of their day, night, workout, walk, etc.What makes podcasts so powerful is this commitment. But with that commitment comes a responsibility—your content must be valuable. If you lose your audience’s trust with poor content, they won’t hesitate to change the channel.To keep your listeners engaged and loyal:
- Know your value—consistently deliver content that makes their time worth it.
- Stay focused—podcasts are for deeper conversations, not quick tutorials.
- Build trust—this is a long-term relationship, not a one-time listen.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
Hi there, welcome back to pod Tips Weekly. In today's episode,
we're going to talk about something that sets podcasting apart
from all other content formats, trust and commitment. In this episode,
we're going to cover podcasting as a high trust committed
medium and basically why podcasts create deeper relationships and require
(00:29):
high quality content. And we're also going to cover podcasting
is not an actionable medium, which is maybe debatable, but
this is my belief and the difference between deep discussions
and step by step tutorials. Let's get into it. Okay,
podcasts and YouTube videos are consumed differently. First of all,
(00:52):
obviously YouTube is one of the biggest platforms for podcasting,
but we're going to for now separate the two of them.
Casts and YouTube videos are consumed differently, which means your
content strategy should adjust accordingly. Let's talk about podcasts. Real quick. Podcasts,
they are intimate. Listeners are often doing something else, walking, driving, folding, laundry,
(01:16):
working out. They're committing to a journey with you, like
reading a book. Once they press play, they're more likely
to stay. You know, they hit play and they probably
put their phone away and do their thing. That's huge. Okay,
YouTube videos more visual, obviously fast paced and easily abandoned.
(01:39):
If they basically don't hook the viewer instantly, there's a
lot more distraction. Because of the visual medium, You're seeing
a lot of stuff. You can easily go up to
the browser and open up another window. You know, you're
doing other stuff. You need eye catching visuals and quick
engagement to keep people watching. Do you understand the difference
between the two. It's clear that there is a difference, right, Okay,
(02:00):
so think about it. Because of the way podcasts are
listened to and consumed, they are a high trust medium.
Unlike platforms like TikTok and even like YouTube, like we
said earlier, where users can scroll through hundreds, if not thousands,
of quick clips, podcasting is a dedicated listening experience. Your
(02:20):
audience is choosing to spend an extended period of time
with you, often in intimate moments like working out, commuting,
doing chores. They're alone with you. Okay, Yes, the barrier
to entry and audience growth is higher compared to viral
video platforms, but like once you gain listeners, they are
(02:43):
truly dedicated. A loyal podcast audience is far more engaged
than someone casually scrolling on social media. That level of
commitment is rare in today's digital landscape, making podcasting one
of the most powerful ways to build trust and authority
with your audience. Because of the way people engage with podcasts,
(03:05):
pressing play and committing to a thirty plus minute commute,
a workout, or a task like doing dishes, there is
an inherent level of commitment involved. If your content is
not good, you are going to lose trust immediately. Unlike
scrolling through TikTok, Instagram even YouTube shorts, where switching content
takes like a fraction of a second, but you're engaged
(03:27):
in that process. You know, listeners have to actively stop
what they're doing, get their phone out of their pocket
or wherever they put it in the house, and change
a podcast. It's infuriating. They're not going to want to
come back to that. They tried it out, did not
like it. They had to find their phone, stop it
and change it to something else. That extra effort means
(03:49):
people will quickly become frustrated if they feel like their
time is being wasted, which is horrible. Okay, even though,
like I said earlier, YouTube is now the number one
podcasting platform, it still functions differently When it comes to
podcast consumption, choosing to listen to a podcast is just
different from casually watching other YouTube videos or scrolling through shorts.
(04:10):
Podcasts demand longer engagement, and that means your content must
consistently deliver value to keep the trust of your audience.
Did I convince you? Because I really think I just
convinced myself again. Okay. The second thing that I really
wanted to go over today is that podcasting is not
an actionable medium. And like I said in the introduction,
(04:33):
this might be up for debate, but I personally believe
that podcasting is not really an actual medium. What do
I mean by that? If someone wants to learn how
to do something specific, like fixing a car engine, They're
not going to go to a podcast, right What would
you do? I'll tell you what I'll do. I would
go to YouTube and I would be like, how to
(04:54):
fix this engine specifically? Probably I'd probably even write in
an engine type or I'd go to TikTok and type
in the same situation, I'm not going to listen to
a podcast about it. But podcasts, on the other hand,
are meant for deeper conversations and exploration of topics. For example,
Instead of teaching step by step car repair, a podcast
(05:17):
might dive into the history of a specific car engine,
discussing its evolution, mechanics, and the impact on the industry.
It's a long form, nuanced discussion rather than immediate hands
on tutorial. That's really something to consider when it comes
to crafting your podcast. When it comes to creating your
content for your podcast, your content should be focused on
(05:41):
engaging discussions, insights, and storytelling rather than quick, actionable steps.
So does that make sense now? Podcasting not an actionable medium?
Do you agree with me? Let me know Please send
me an email tips at strawhatmedia dot com. I am
curious because I do think this is up for debate,
and it's hard to say because, like, what I'm doing
(06:02):
right now is kind of actionable. So maybe I'm contradicting myself.
Maybe this is ridiculous because I do think podcast is
for storytelling. Sometimes I tell stories here about past client things,
but mostly this is about tips for you to just
hear a fun tip and take action. So it is
a bit contradictory what I'm saying and what I'm doing,
(06:24):
but this is my belief. So listen before you hit record,
ask yourself, what is my audience getting out of this episode?
Podcasts build trust and engagement and lean into that. Know that,
just be aware. It will help you when reading a script,
when doing an introduction. I feel like audiences maybe show
(06:48):
up to a podcast to listen because of a guest,
but they come regularly for the host, and that is
because of trust. Podcasting is a high trust medium. It's
a committed medium, and even though it may be up
for debate, I personally believe podcast is not an actionable medium.
So we'll see if you can take action on this.
(07:10):
I don't know. And that is the tip for today.
Thank you so much for listening to pod Tips weekly.
If you found this episode helpful, subscribe right now wherever
you're listening, or share it with a fellow creator. It
means the world to me. And like I said earlier,
if you have a tip or a question, please email
me at tips at straw hutmedia dot com. All right,
(07:34):
see you next week
Hi there, welcome back to pod Tips Weekly. In today's episode,
we're going to talk about something that sets podcasting apart
from all other content formats, trust and commitment. In this episode,
we're going to cover podcasting as a high trust committed
medium and basically why podcasts create deeper relationships and require
(00:29):
high quality content. And we're also going to cover podcasting
is not an actionable medium, which is maybe debatable, but
this is my belief and the difference between deep discussions
and step by step tutorials. Let's get into it. Okay,
podcasts and YouTube videos are consumed differently. First of all,
(00:52):
obviously YouTube is one of the biggest platforms for podcasting,
but we're going to for now separate the two of them.
Casts and YouTube videos are consumed differently, which means your
content strategy should adjust accordingly. Let's talk about podcasts. Real quick. Podcasts,
they are intimate. Listeners are often doing something else, walking, driving, folding, laundry,
(01:16):
working out. They're committing to a journey with you, like
reading a book. Once they press play, they're more likely
to stay. You know, they hit play and they probably
put their phone away and do their thing. That's huge. Okay,
YouTube videos more visual, obviously fast paced and easily abandoned.
(01:39):
If they basically don't hook the viewer instantly, there's a
lot more distraction. Because of the visual medium, You're seeing
a lot of stuff. You can easily go up to
the browser and open up another window. You know, you're
doing other stuff. You need eye catching visuals and quick
engagement to keep people watching. Do you understand the difference
between the two. It's clear that there is a difference, right, Okay,
(02:00):
so think about it. Because of the way podcasts are
listened to and consumed, they are a high trust medium.
Unlike platforms like TikTok and even like YouTube, like we
said earlier, where users can scroll through hundreds, if not thousands,
of quick clips, podcasting is a dedicated listening experience. Your
(02:20):
audience is choosing to spend an extended period of time
with you, often in intimate moments like working out, commuting,
doing chores. They're alone with you. Okay, Yes, the barrier
to entry and audience growth is higher compared to viral
video platforms, but like once you gain listeners, they are
(02:43):
truly dedicated. A loyal podcast audience is far more engaged
than someone casually scrolling on social media. That level of
commitment is rare in today's digital landscape, making podcasting one
of the most powerful ways to build trust and authority
with your audience. Because of the way people engage with podcasts,
(03:05):
pressing play and committing to a thirty plus minute commute,
a workout, or a task like doing dishes, there is
an inherent level of commitment involved. If your content is
not good, you are going to lose trust immediately. Unlike
scrolling through TikTok, Instagram even YouTube shorts, where switching content
takes like a fraction of a second, but you're engaged
(03:27):
in that process. You know, listeners have to actively stop
what they're doing, get their phone out of their pocket
or wherever they put it in the house, and change
a podcast. It's infuriating. They're not going to want to
come back to that. They tried it out, did not
like it. They had to find their phone, stop it
and change it to something else. That extra effort means
(03:49):
people will quickly become frustrated if they feel like their
time is being wasted, which is horrible. Okay, even though,
like I said earlier, YouTube is now the number one
podcasting platform, it still functions differently When it comes to
podcast consumption, choosing to listen to a podcast is just
different from casually watching other YouTube videos or scrolling through shorts.
(04:10):
Podcasts demand longer engagement, and that means your content must
consistently deliver value to keep the trust of your audience.
Did I convince you? Because I really think I just
convinced myself again. Okay. The second thing that I really
wanted to go over today is that podcasting is not
an actionable medium. And like I said in the introduction,
(04:33):
this might be up for debate, but I personally believe
that podcasting is not really an actual medium. What do
I mean by that? If someone wants to learn how
to do something specific, like fixing a car engine, They're
not going to go to a podcast, right What would
you do? I'll tell you what I'll do. I would
go to YouTube and I would be like, how to
(04:54):
fix this engine specifically? Probably I'd probably even write in
an engine type or I'd go to TikTok and type
in the same situation, I'm not going to listen to
a podcast about it. But podcasts, on the other hand,
are meant for deeper conversations and exploration of topics. For example,
Instead of teaching step by step car repair, a podcast
(05:17):
might dive into the history of a specific car engine,
discussing its evolution, mechanics, and the impact on the industry.
It's a long form, nuanced discussion rather than immediate hands
on tutorial. That's really something to consider when it comes
to crafting your podcast. When it comes to creating your
content for your podcast, your content should be focused on
(05:41):
engaging discussions, insights, and storytelling rather than quick, actionable steps.
So does that make sense now? Podcasting not an actionable medium?
Do you agree with me? Let me know Please send
me an email tips at strawhatmedia dot com. I am
curious because I do think this is up for debate,
and it's hard to say because, like, what I'm doing
(06:02):
right now is kind of actionable. So maybe I'm contradicting myself.
Maybe this is ridiculous because I do think podcast is
for storytelling. Sometimes I tell stories here about past client things,
but mostly this is about tips for you to just
hear a fun tip and take action. So it is
a bit contradictory what I'm saying and what I'm doing,
(06:24):
but this is my belief. So listen before you hit record,
ask yourself, what is my audience getting out of this episode?
Podcasts build trust and engagement and lean into that. Know that,
just be aware. It will help you when reading a script,
when doing an introduction. I feel like audiences maybe show
(06:48):
up to a podcast to listen because of a guest,
but they come regularly for the host, and that is
because of trust. Podcasting is a high trust medium. It's
a committed medium, and even though it may be up
for debate, I personally believe podcast is not an actionable medium.
So we'll see if you can take action on this.
(07:10):
I don't know. And that is the tip for today.
Thank you so much for listening to pod Tips weekly.
If you found this episode helpful, subscribe right now wherever
you're listening, or share it with a fellow creator. It
means the world to me. And like I said earlier,
if you have a tip or a question, please email
me at tips at straw hutmedia dot com. All right,
(07:34):
see you next week
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