A jornalista e pesquisadora de novas mídias, Luciana Moherdaui, avalia que a propaganda eleitoral na televisão e a exposição dos candidatos em entrevistas e debates realizados por emissoras não deve recuperar a mesma relevância que teve no passado. Para ela, as redes sociais e a internet continuam a ter mais impacto.
Por isso, a ampla exposição que os principais candidatos à Presidência da República tiveram na televisão nas duas últimas semanas foi insuficiente para alterar a corrida eleitoral, conforme mostrado pela última pesquisa PoderData.
“Do ponto de vista da televisão, eu discordo do que muitos analistas têm falado recentemente, de que 2018 foi um ano atípico e de que este ano seria a volta do investimento em programas eleitorais, que a TV voltaria a ter protagonismo. Mas o fato é que 2018 foi um ano de ruptura e não atípico”, disse Luciana em entrevista ao PoderDataCast, podcast do Poder360 voltado exclusivamente ao debate de pesquisas eleitorais e de opinião pública.
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