Building a business from the ground up is enormously challenging, whether it's a stand-alone startup or new corporate venture. Built for Growth shows the power of Builder Personality in shaping success, based on quantitative research and exclusive interviews with winning entrepreneurs.
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https://amzn.to/2EsbXJR
Fascinated by the question of what motivates people to act as they do in a commercial context, he built Rosetta into the largest privately held digital marketing firm in the world. At Rosetta, Chris and his colleagues translated insights about customer motivation into personalized sales and marketing techniques designed to accelerate growth. In 2011, Chris sold Rosetta to the Publicis Group for a record $575M and now teaches the growth techniques he developed at Rosetta to students at Princeton in one of the University’s most popular courses, High Tech Entrepreneurship. He also applies these growth approaches in selecting and helping to drive the enterprise value of companies he and his partners invest in at Rosemark Capital, the private equity firm he founded.
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