Pumpkin Spice Latte Sales Soar

Pumpkin spice latte sales soar over the past 2 weeksPumpkin spice latte sales have soared over the past two weeks, as the popular seasonal drink returned to menus across the country. According to data from market research firm Second Measure, Starbucks sales increased by 12 percent in the week following the launch of its pumpkin spice latte menu. This is the highest weekly sales increase for Starbucks since the beginning of the COVID-19 pandemic.Other coffee chains have also seen a boost in sales thanks to the pumpkin spice latte craze. Dunkin' Donuts reported a 3 percent increase in sales in the week following the launch of its pumpkin spice latte menu. This is the first time that Dunkin' has seen a sales increase during the pumpkin spice latte season since 2020.The popularity of the pumpkin spice latte is likely due to a number of factors. First, the drink is associated with fall, a time of year that many people enjoy. Second, the pumpkin spice latte is a unique and flavorful drink that is not available year-round. Finally, the pumpkin spice latte has been heavily marketed by coffee chains in recent years, which has helped to increase its popularity.While pumpkin spice latte sales have been strong this year, it is important to note that the overall market for pumpkin spice products is declining. According to NielsenIQ, sales of pumpkin spice products fell by 1.5 percent in the yearlong period ended in July 2023. This is the second consecutive year that pumpkin spice sales have declined.The decline in pumpkin spice sales is likely due to a number of factors, including consumer fatigue and the increasing availability of pumpkin spice products throughout the year. However, the pumpkin spice latte remains a popular seasonal drink, and it is likely to continue to drive sales for coffee chains in the years to come.

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Episode Transcript

(00:00):
Pumpkin spice latte sales soar over thepast two weeks. Pumpkin spice latte sales
have soared over the past two weeksas the popular seasonal drink returned to menus
across the country. According to datafrom market research firm Second Measure, Starbucks
sales increased by twelve percent in theweek following the launch of its Pumpkin Spice
Latte menu. This is the highestweekly sales increase for Starbucks since the beginning

(00:24):
of the COVID nineteen pandemic. Othercoffee chains have also seen a boost in
sales thanks to the pumpkin spice lattecraze. Dunkin Donuts reported a three percent
increase in sales in the week followingthe launch of its Pumpkin Spice Latte menu.
This is the first time that Duncanhas seen a sales increase during the
pumpkin spice latte season since twenty twenty. The popularity of the pumpkin spice latte

(00:48):
is likely due to a number offactors. First, the drink is associated
with fall, a time of yearthat many people enjoy. Second, the
pumpkin spice latte is a unique andflavorful drink that is not available year round.
Finally, the pumpkin spice latte hasbeen heavily marketed by coffee chains in
recent years, which has helped toincrease its popularity. While pumpkin spice latte

(01:11):
sales have been strong this year,it is important to note that the overall
market for pumpkin spice products is declining. According to Nielsen, IQ, sales
of pumpkin spice products fell by onepoint five percent in the year long period
ended in July twenty twenty three.This is the second consecutive year that pumpkin
spice sales have declined. The declinein pumpkin spice sales is likely due to

(01:33):
a number of factors, including consumerfatigue and the increasing availability of pumpkin spice
products throughout the year. However,the pumpkin spice latte remains a popular seasonal
drink and it is likely to continueto drive sales for coffee chains in the
years to come.