September 14, 2025 • 24 mins
If everything depends on you, you’re stuck. In this episode, I coach a founder running a service business who feels completely maxed out.
We break through the belief that she has to do it all herself and map out how to delegate, create space, and scale without burning out.
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To work with Josh Terry go to https://apply.joshterryplays.com
We break through the belief that she has to do it all herself and map out how to delegate, create space, and scale without burning out.
Follow me on my socials:
Instagram: https://www.instagram.com/joshterryplays
Facebook: https://www.facebook.com/joshterryplays/
X: https://x.com/joshterryplays
TikTok: https://www.tiktok.com/@UCOLdtkK1XqV6ikuHUqfetnQ
To work with Josh Terry go to https://apply.joshterryplays.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is a coaching session with someone running a service
based business who is struggling to delegate and doesn't feel
like she can grow because she feels like she's maxed out.
I help her break through that. And if you want
to break through that, then this will be helpful to you.
Tell me a little bit about what you're working on,
and tell me a little bit about what you're struggling with.
Speaker 2 (00:21):
So I'm a registered nurse. I own a medical spa.
I've owned the METSPA for twenty one years now, and
I work in the business and obviously I run the business,
so that's a lot as you might imagine. I'm also
a single parent. My kids are older so in college
(00:44):
or just out of college, but I have been a
single parent for the last seventeen years. So also a
big thing. I own real estate. I am currently doing
a yoga teacher training. That's kind of my I would
say passion project right now, or like my hobby. So
(01:09):
I feel like I just have this cornucopia of things
and I and I'm having just a real struggle as
to what I do next. That's going to be again
authentic and not only just discussed from my future.
Speaker 3 (01:30):
I guess what do you desire?
Speaker 2 (01:34):
I desire to do yoga, eat good food, exercise, take walks,
spend time in my garden, hang out with my dog,
my kids, and my family.
Speaker 1 (01:48):
So free time, free time, yeah, yeah, okay?
Speaker 3 (01:53):
And what's stopping you from free time?
Speaker 2 (01:56):
I think financial responsibilities, obligations?
Speaker 3 (02:02):
Okay? Cool? And is the medspot the primary source of income?
Speaker 2 (02:08):
Yes?
Speaker 3 (02:09):
Okay? Cool?
Speaker 1 (02:10):
And so are you interested in learning how to build
it a little bit bigger without losing your soul?
Speaker 2 (02:18):
That would be great?
Speaker 1 (02:19):
Is that the would you say that's probably the desire?
Speaker 2 (02:23):
Yes, I think the desire is to keep it and
own it. But definitely I don't want to say I
don't want to grow it to big. Has always been
pretty manageable, and I would say my hesitation has not been.
You know, obviously it's a control thing, right, when you
(02:44):
do everything, you control the outcomes. So, but in a
met spot, it's also liability that kind of plays into it.
So this isn't like we're tuning bikes. This isn't a
bike shop where the liability is low. It's a bigger liability.
So I think that's been my biggest obstacle to scaling
(03:06):
a little bit. But obviously, that's again my ego. Probably
that's I'm tripping.
Speaker 1 (03:12):
Over almost one hundred percent of the time when somebody
says that it's ego and I say it that way
just to say, like, yeah, this is just part of
the operations of figuring out how to get us to
the place we want to go.
Speaker 3 (03:26):
Yeah.
Speaker 1 (03:27):
Yeah, And that's great because that's a solvable problem the
way the medspas operating right now, Are you down to
share revenue, profit, et cetera real quick?
Speaker 2 (03:38):
Sure, I really can't give you specific profit numbers at
this time, but we do about at this point, we're
about one point five millionaire in revenue, but I am
the biggest contributor to the revenue.
Speaker 1 (03:51):
Okay, well, congrats, that's a significant accomplishment.
Speaker 2 (03:55):
Thanks.
Speaker 3 (03:57):
Do you have an approximation of profit?
Speaker 2 (04:01):
I would say we run at about a ten to
twelve percent profit.
Speaker 1 (04:07):
Great, okay, So if it were to remain the same
size and become easier to run, would you be good
to go?
Speaker 2 (04:16):
I don't think that's possible.
Speaker 1 (04:18):
So if it were to remain the same size and
it became easier to run, would you be good to go?
Speaker 2 (04:25):
Okay?
Speaker 4 (04:26):
Yes?
Speaker 3 (04:27):
Yeah, okay, cool?
Speaker 1 (04:29):
Because we have to figure out if we need to
work on growing it or making it more efficient.
Speaker 3 (04:37):
Probably both, Okay, So if we figure out one of them,
then we can do it.
Speaker 2 (04:46):
Okay.
Speaker 3 (04:48):
Also, usually doing one is the path to doing the other.
Speaker 2 (04:52):
They go hand in hand, right Yeah.
Speaker 1 (04:54):
Yeah, so usually somebody starts making more money when they
make it more efficient, or they start making more money
and that finances them making it more efficient.
Speaker 3 (05:08):
Right.
Speaker 1 (05:08):
It works different ways for different businesses, but it's usually
one or the other, like one makes the other one possible.
And so if we were to address that challenge, I
would start wanting to ask question which lever if I
were to fix one of these would affect the other
(05:28):
one more?
Speaker 3 (05:30):
Right?
Speaker 1 (05:30):
If I made it make more money, would that make
it way easier to make it more efficient or would
that just make it so overwhelming I couldn't deal with it?
Speaker 3 (05:40):
Or if I made.
Speaker 1 (05:41):
It more efficient, would then that make things, you know,
free up enough time that it would be easy to
make more money?
Speaker 3 (05:49):
Or if I try to make it more efficient.
Speaker 1 (05:51):
That's just like this impossibility, and so I should work
on profitability.
Speaker 3 (05:55):
Does it makes sense?
Speaker 2 (05:56):
Yeah? I think both are possible. I don't think there's
as much there's as much opportunity In the efficiency part,
we're pretty efficient, so I think going the other direction more.
Speaker 1 (06:13):
Okay, yeah, sweet, I'm going to push it back on
that because you came on the call saying that you
were maxed out.
Speaker 2 (06:22):
Me, but not my, not all my employees.
Speaker 3 (06:26):
Okay, great.
Speaker 1 (06:27):
Are your employees not maxed out simply because you need
more customers in the door or is it because you
haven't given off enough stuff for them to do.
Speaker 2 (06:39):
I think probably a combination of both. But we definitely
could have more customers walking through the door or more
cross selling within the business so they're busier.
Speaker 3 (06:50):
Okay, great. Basically I'm asking just a bunch of questions to.
Speaker 2 (06:54):
Treat on fire away.
Speaker 1 (06:56):
I'm getting to figure out what we just asked questions
until we to a thing that's like, oh my.
Speaker 3 (07:01):
God, that'll help.
Speaker 2 (07:03):
That's the thing, right right.
Speaker 3 (07:04):
Yeah.
Speaker 1 (07:05):
So I'm really interested in this you being maxed out
part because you're running a quite successful business, and when
somebody's running a business at that level, the subject of
the owner being maxed out is a very interesting problem.
So can you tell me a little bit about what
responsibilities you cover? And here's my favorite one is what
(07:28):
are the responsibilities that people often delegate that you feel
that you can't because of xyz reason.
Speaker 2 (07:41):
Okay, So part of it is like the injecting and
using the lasers and kind of the actually providing the services, right.
So I have offloaded some of that, but to a
person who doesn't have as much experience in the industry
and is building client tele So I have done a
(08:03):
little bit of that. But I've been in the business
for twenty one years. People, I'm in a rather small town.
I mean, I guess we're eighty thousand now, but I
started my business when we were twenty thousand. So people
come to my business and ask for me, right, So
I'm kind of the face of the business. So part
of that is that I don't like her. I think
(08:27):
her business needs to grow more like Step one, right,
so we need to get more bodies in the door
to go to see her. Does that make sense?
Speaker 3 (08:36):
Yes, it does.
Speaker 2 (08:41):
Ask me the question again so I can kind of
get back on track.
Speaker 1 (08:44):
Oh, you're answering it, great, Okay. Yeah, So it sounds
to me like there is a component of you know,
people want me specifically, so there's a challenge there. But
then there's an other challenge of yeah, it sounds like
you would need somebody highly qualified and more people in
(09:06):
the door at the same time.
Speaker 2 (09:08):
Right, And so there are other things like marketing, like
I had to have my hand in a lot of
things that I don't feel like I can just off
load either. And it isn't that I'm doing them, but
I'm overseeing them. I mean, I still think I run
a small business.
Speaker 1 (09:21):
Right, Yeah, I would be classified it as a small business.
I think you do need to do two things at once,
but the two things are not taking on two hard
projects at once. I think the two things you need
to be doing is working on making your life easier
and working on getting more.
Speaker 3 (09:40):
People in the door. Yeah, how would you feel about that?
Speaker 2 (09:46):
I think those are two great goals.
Speaker 1 (09:48):
Okay, Like I'm cool with multiple goals when they support
each other, right, because sometimes you need to like move
two levers in order to get one result. And so
if you just worked on trying to get people in
the door right now, you would probably overload yourself because
(10:10):
you'd probably be coming at it from the framework of
I will take responsibility for these customers coming in the door,
because that's how a small business owners survive at the
beginning and so that is the story that they ingrain.
That then makes the next stage really hard. But if
you are thinking I need to work on my delegation
(10:32):
and I need to work on bringing people in, then
you just bring people in from a different mental perspective.
Speaker 3 (10:42):
Does that feel right?
Speaker 2 (10:43):
Yeah?
Speaker 3 (10:44):
That feels trying, And.
Speaker 1 (10:45):
Does it also feel like, well, oh my god, that's
what I've been working on all the time.
Speaker 2 (10:50):
Kind of and like bringing people on the door is
still my responsibility.
Speaker 1 (10:55):
Totally, right, totally, And making sure that they're delivered a
great product or service totally your responsibility. Like, ultimately, business
ownership is a game of responsibility essentially, for sure, But
there's a point at which you take responsibility for leaders
(11:18):
right as opposed to you take responsibility for the you know,
specific result. You take responsibility for the leaders who are
getting the results.
Speaker 3 (11:28):
Yes, okay, so, uh we're halfway in.
Speaker 2 (11:34):
How do you feel?
Speaker 1 (11:36):
I feel pretty good. I feel like we've made a
lot of progress. We've gotten to the core thing that
you probably have been working on for five years that
you know is the thing. But now we're on the
same page about it. Okay, good, great, Okay, So tell
(11:57):
me about I want to get one win in the
delegation side and in the making of life easier side,
So tell me about all your responsibilities as fast as
you can.
Speaker 2 (12:12):
Oh for the love. So on the patient treatment side,
I'm the only one that does some of the services,
so there's no one else I can delegate to, So
that's kind of like a hitching point. On the administrative side,
(12:34):
I do have a bookkeeper and a CPA and things
like that, but I still oversee a lot of that.
I oversee the marketing. I'm trying actually now to make
more videos to bring in more people. So again, it's
my voice, it's my face, it's it's me. I don't
(12:57):
know where more delegation can or I can I identify that.
Speaker 3 (13:01):
Okay, awesome.
Speaker 1 (13:02):
So what are the things that consume the most time.
Speaker 3 (13:08):
I'm guessing taking care of the clients, yeah, I.
Speaker 2 (13:12):
Would take patient time, the patient time.
Speaker 3 (13:15):
Yes, okay.
Speaker 1 (13:16):
And then filming social media doesn't take a lot of time,
but all the other pieces take a lot of time.
Speaker 2 (13:23):
Right. The strategy mostly it is so ever changing because
there's a different focus for every month, and many parts
and pieces of people who are helping, like the person
that does my website and the person that does the
email and the person that does the Instagram and overseeing
all of those things, which is in it, Like you
(13:44):
would say, that's a few hours a week. The patient
time is going to be the bulk.
Speaker 3 (13:50):
Cool.
Speaker 1 (13:51):
Do you press post on anything yourself? Do you physically
press the post button?
Speaker 2 (13:56):
Never?
Speaker 3 (13:57):
Good job, I had to hear it.
Speaker 1 (14:01):
So other people are posting, yes, okay, tell me about
the strategy element. What you said that takes up a
lot of time. Are you saying you like research and
come up with things to do well?
Speaker 2 (14:15):
I think right now we're kind of in limbo because
I've hired people to help us, help us like figure
out what to film, how to film, topics to film,
and then you know, social media, you have the hook
and the this and the that, and it's like a
whole it's a job that the whole part of it,
and to be effective is difficult. And the fact that
(14:35):
I don't ever push post is fine. But I'm also
not organically on social media because I'm insecure about it,
so that I think would actually bring in more people.
Speaker 3 (14:49):
You're not organically on social media?
Speaker 2 (14:51):
Tell me so it's like always a curated post, like
I'm not just on stories talking Okay, maybe you don't
feel like that's a big lever to move.
Speaker 3 (15:03):
It's a big lever.
Speaker 1 (15:04):
But also I'm not going to address it immediately because
like addressing things that are already like not our strengths
is often not the way to win. It's usually find
the strength and bear down on that. So what element
of social media has given you the biggest wins?
Speaker 2 (15:21):
And I'm talking organically to me? So you see the
problem here?
Speaker 4 (15:27):
I do?
Speaker 3 (15:27):
I do?
Speaker 2 (15:28):
Yeah, And obviously it's just reps, right, It's just that's
the only way you get better at anything. And I
totally agree with your philosophy is like, let's not work
to our weakness, let's work to our strength. But that
isn't what's moving the lever right now.
Speaker 1 (15:44):
Okay, So you feel a ton of resistance about getting
on your phone and talking organically and that would give
you big wins.
Speaker 2 (15:52):
I feel like that would.
Speaker 1 (15:54):
Okay, So there is a solution for that is you
figure out what environment would make you more comfortable talking organically.
Speaker 3 (16:03):
And so that means for a lot of people, it's
a social thing.
Speaker 1 (16:09):
And so if they just get with a friend who
also makes content and then they get together and for
a meetup that's gonna go. Okay, we're going to talk
organically to our phones, and then you have the chance
to go, oh my.
Speaker 3 (16:22):
God, I feel terrible about this. I feel really.
Speaker 1 (16:24):
Shy and uncomfortable, and I think everybody's gonna hate me.
And then the other person goes, oh my god, I
think so too, And okay, let's do like fifteen seconds. Okay,
you good, all right, you do one? All right, great,
good job. And then all right, so I'm going to
do one. Have you tried that type of thing?
Speaker 2 (16:42):
Oh? And I actually have a girl who is pretty
very well skilled, very very skilled, who I could leverage
that she obviously feels comfortable in front of the camera.
Speaker 1 (16:54):
Can I persuade you to contact her today to make
content together?
Speaker 2 (17:00):
Yeah? Okay, because we've talked about it again to something
I haven't really pulled the trigger on, and she's available
and willing.
Speaker 1 (17:08):
Okay, awesome. So the reason why I let myself go
down this rabbit hole is it could be a potentially
very valuable rabbit hole for you that if you find
a way in which you can create content easefully, you're
going to create more faster. Yes, And so you can
(17:28):
do a meetup with a friend and say, Okay, we're
going to do like twenty things, and now these twenty
things are all done.
Speaker 3 (17:36):
Does that feel good?
Speaker 2 (17:38):
Yeah?
Speaker 3 (17:38):
Does it feel doable?
Speaker 2 (17:40):
It does feel doable. And I am also aliciting support
on the back end of the posting and the cutting
and the pasting and the all of that.
Speaker 1 (17:52):
Yeah, because when I hear you say I'm struggling with strategy,
I hear you saying I'm struggling with creative resistance.
Speaker 2 (17:59):
Yeah, that's accurate.
Speaker 1 (18:01):
And because a person who's super aligned actually doesn't spend
a lot of time on strategy, because strategy is often
a fancy word for overthinking.
Speaker 4 (18:11):
Yeah, awesome, that resonate, Yeah, because you know, at the
end of the day, the things that you're super passionate
about they just come you just do it right.
Speaker 2 (18:22):
Yeah, they come naturally, not naturally, but they come through you.
Speaker 3 (18:27):
Yes, Oh, in a.
Speaker 2 (18:29):
Very authentic way. That doesn't feel so much resistance. Yeah.
Speaker 3 (18:33):
Yeah. And how long have you been in this business?
Speaker 2 (18:36):
Twenty one years?
Speaker 3 (18:37):
And how long have you been creating hooks on social media?
Speaker 2 (18:40):
Yeah? Not that long?
Speaker 3 (18:43):
How long?
Speaker 2 (18:45):
Two years?
Speaker 1 (18:46):
Okay, that's a long time. You've had two years of
practice creating hooks. You know what the hooks are. What
you're struggling with now is you're worrying about the hooks.
You're not sure if the hooks are right. But the
reality is that ten times more hooks went out, you'd
win even if they were bad hooks.
Speaker 2 (19:05):
Yeah, that's true.
Speaker 1 (19:08):
And here's the magic of it is if you did
ten times more hooks, you would then learn about hooks faster.
Speaker 2 (19:16):
Yes, I'm injecting people.
Speaker 1 (19:20):
Yeah, and so one of the top things that I
help people do is I help them start switching from
is it quality versus quantity to quantity enables quality.
Speaker 3 (19:37):
Quantity enables quality.
Speaker 2 (19:40):
Absolutely.
Speaker 3 (19:41):
Yeah.
Speaker 1 (19:42):
And so I don't get people to create a lot
of things because of like all the typical narratives of
the like, oh, just volume wins. You just have to
outproduce everybody. It's not that because a lot of people
don't like that because they want to make good things.
It's not the right frame. And so what I say is, look,
producing a lot of things is how.
Speaker 3 (20:02):
You produce really good things. Right.
Speaker 1 (20:05):
Ed Sheeran gave me one of the favorite analogies that
I've seen is with writing songs as like a dirty
water faucet. The only way to clear the faucet is
to open the faucet as wide as possible, right, And
so if you write bad songs, then you'll write good songs.
You can't wait and try to write a really good song.
(20:26):
You just have to write a whole bunch of really
bad songs and then you start writing good ones. And
that's so hard to do when you're in resistance, when
you want to make good quality things, when you're alone
in your room trying to do your own thing, trying
to do it right. But if you're with somebody who
is in agreement with you, of like, oh yeah, our
(20:47):
goal is just to make a lot of things, suddenly
gets a lot easier.
Speaker 2 (20:51):
It takes down a lot of the resistance for sure.
Just focusing on quantity versus quality.
Speaker 1 (20:57):
Okay, I think that could accelerate your marketing is simply
figure out how to produce larger quantities of things, not
by forcing it, but by making it more easeful for yourself.
Speaker 3 (21:11):
Yeah, okay, so that's.
Speaker 1 (21:14):
The win on actually, like kind of bringing more customers
in the door and making life easier for you because
it's way more fun to get a glass of wine
and sit down with a friend and make cool stuff
than it is to worry in your room or.
Speaker 2 (21:29):
To think about it. Like, if if I could add
up the number of hours I've spent ruminating over this
one thing over the past ten years Instagram has been
around whatever. That's a lot of time. That's a lot
of wasted time.
Speaker 1 (21:45):
I could try to get you to, you know, find
three other unlocks in the next four minutes. But the
reality is this is probably a core thing that can
help you with four to twenty other things. Is this
concept of how can I switch from thinking hard about
(22:07):
doing the right thing to creating a safe environment for
me to do a thing more quickly so that I
can get the right thing. And I know this is
important to you just because of the verbiage that you used.
You came in talking about legality, you came in talking
(22:28):
about responsibility and liability, all these really weighty things, all
these pressure to get it right things that I know
that yes, that's an issue in your business. But also
this is like an emotional and performance component in your
(22:48):
mind that's slowing you down. And there is a reality
of liability that's real, But there's also a story of perfection, right,
And so if we can find all of the places
in your business where you don't have to be perfect
and make them flow faster. You're going to accelerate so
(23:11):
quickly that you're going to become able to handle all
the places of complex liability. All the time, we find
a place where we have to be perfect, and then
we connect the dots to all the other places and
we're like, oh, I got to be perfect in all
these places.
Speaker 2 (23:25):
And it causes so much stag and just like get
paralyzed by it.
Speaker 3 (23:33):
Yes, so can you a.
Speaker 1 (23:39):
Make that contact to find somebody who can create content
with you to make life easier and if they say no,
then find the next person, right, And then, b can you,
as you go about your business this week and you
go about your responsibilities, look at every item and ask
(24:04):
the question obsessively is this required to be perfect? Or
is this my story that it needs to be perfect?
Because there are things that do need to be done, right,
of course, and that's what makes us create the story.
Speaker 3 (24:22):
But then we have a.
Speaker 2 (24:23):
Story, right.
Speaker 3 (24:26):
Is this helpful?
Speaker 2 (24:27):
Yes? Very helpful?
Speaker 3 (24:29):
Awesome.
Speaker 1 (24:29):
I'm so glad if you'd like to work with me
to get better at delegation and learn how to create
environments that make you win go to the link below
and fill out the form, or go to apply dot
Josh terryplace dot com.
This is a coaching session with someone running a service
based business who is struggling to delegate and doesn't feel
like she can grow because she feels like she's maxed out.
I help her break through that. And if you want
to break through that, then this will be helpful to you.
Tell me a little bit about what you're working on,
and tell me a little bit about what you're struggling with.
Speaker 2 (00:21):
So I'm a registered nurse. I own a medical spa.
I've owned the METSPA for twenty one years now, and
I work in the business and obviously I run the business,
so that's a lot as you might imagine. I'm also
a single parent. My kids are older so in college
(00:44):
or just out of college, but I have been a
single parent for the last seventeen years. So also a
big thing. I own real estate. I am currently doing
a yoga teacher training. That's kind of my I would
say passion project right now, or like my hobby. So
(01:09):
I feel like I just have this cornucopia of things
and I and I'm having just a real struggle as
to what I do next. That's going to be again
authentic and not only just discussed from my future.
Speaker 3 (01:30):
I guess what do you desire?
Speaker 2 (01:34):
I desire to do yoga, eat good food, exercise, take walks,
spend time in my garden, hang out with my dog,
my kids, and my family.
Speaker 1 (01:48):
So free time, free time, yeah, yeah, okay?
Speaker 3 (01:53):
And what's stopping you from free time?
Speaker 2 (01:56):
I think financial responsibilities, obligations?
Speaker 3 (02:02):
Okay? Cool? And is the medspot the primary source of income?
Speaker 2 (02:08):
Yes?
Speaker 3 (02:09):
Okay? Cool?
Speaker 1 (02:10):
And so are you interested in learning how to build
it a little bit bigger without losing your soul?
Speaker 2 (02:18):
That would be great?
Speaker 1 (02:19):
Is that the would you say that's probably the desire?
Speaker 2 (02:23):
Yes, I think the desire is to keep it and
own it. But definitely I don't want to say I
don't want to grow it to big. Has always been
pretty manageable, and I would say my hesitation has not been.
You know, obviously it's a control thing, right, when you
(02:44):
do everything, you control the outcomes. So, but in a
met spot, it's also liability that kind of plays into it.
So this isn't like we're tuning bikes. This isn't a
bike shop where the liability is low. It's a bigger liability.
So I think that's been my biggest obstacle to scaling
(03:06):
a little bit. But obviously, that's again my ego. Probably
that's I'm tripping.
Speaker 1 (03:12):
Over almost one hundred percent of the time when somebody
says that it's ego and I say it that way
just to say, like, yeah, this is just part of
the operations of figuring out how to get us to
the place we want to go.
Speaker 3 (03:26):
Yeah.
Speaker 1 (03:27):
Yeah, And that's great because that's a solvable problem the
way the medspas operating right now, Are you down to
share revenue, profit, et cetera real quick?
Speaker 2 (03:38):
Sure, I really can't give you specific profit numbers at
this time, but we do about at this point, we're
about one point five millionaire in revenue, but I am
the biggest contributor to the revenue.
Speaker 1 (03:51):
Okay, well, congrats, that's a significant accomplishment.
Speaker 2 (03:55):
Thanks.
Speaker 3 (03:57):
Do you have an approximation of profit?
Speaker 2 (04:01):
I would say we run at about a ten to
twelve percent profit.
Speaker 1 (04:07):
Great, okay, So if it were to remain the same
size and become easier to run, would you be good
to go?
Speaker 2 (04:16):
I don't think that's possible.
Speaker 1 (04:18):
So if it were to remain the same size and
it became easier to run, would you be good to go?
Speaker 2 (04:25):
Okay?
Speaker 4 (04:26):
Yes?
Speaker 3 (04:27):
Yeah, okay, cool?
Speaker 1 (04:29):
Because we have to figure out if we need to
work on growing it or making it more efficient.
Speaker 3 (04:37):
Probably both, Okay, So if we figure out one of them,
then we can do it.
Speaker 2 (04:46):
Okay.
Speaker 3 (04:48):
Also, usually doing one is the path to doing the other.
Speaker 2 (04:52):
They go hand in hand, right Yeah.
Speaker 1 (04:54):
Yeah, so usually somebody starts making more money when they
make it more efficient, or they start making more money
and that finances them making it more efficient.
Speaker 3 (05:08):
Right.
Speaker 1 (05:08):
It works different ways for different businesses, but it's usually
one or the other, like one makes the other one possible.
And so if we were to address that challenge, I
would start wanting to ask question which lever if I
were to fix one of these would affect the other
(05:28):
one more?
Speaker 3 (05:30):
Right?
Speaker 1 (05:30):
If I made it make more money, would that make
it way easier to make it more efficient or would
that just make it so overwhelming I couldn't deal with it?
Speaker 3 (05:40):
Or if I made.
Speaker 1 (05:41):
It more efficient, would then that make things, you know,
free up enough time that it would be easy to
make more money?
Speaker 3 (05:49):
Or if I try to make it more efficient.
Speaker 1 (05:51):
That's just like this impossibility, and so I should work
on profitability.
Speaker 3 (05:55):
Does it makes sense?
Speaker 2 (05:56):
Yeah? I think both are possible. I don't think there's
as much there's as much opportunity In the efficiency part,
we're pretty efficient, so I think going the other direction more.
Speaker 1 (06:13):
Okay, yeah, sweet, I'm going to push it back on
that because you came on the call saying that you
were maxed out.
Speaker 2 (06:22):
Me, but not my, not all my employees.
Speaker 3 (06:26):
Okay, great.
Speaker 1 (06:27):
Are your employees not maxed out simply because you need
more customers in the door or is it because you
haven't given off enough stuff for them to do.
Speaker 2 (06:39):
I think probably a combination of both. But we definitely
could have more customers walking through the door or more
cross selling within the business so they're busier.
Speaker 3 (06:50):
Okay, great. Basically I'm asking just a bunch of questions to.
Speaker 2 (06:54):
Treat on fire away.
Speaker 1 (06:56):
I'm getting to figure out what we just asked questions
until we to a thing that's like, oh my.
Speaker 3 (07:01):
God, that'll help.
Speaker 2 (07:03):
That's the thing, right right.
Speaker 3 (07:04):
Yeah.
Speaker 1 (07:05):
So I'm really interested in this you being maxed out
part because you're running a quite successful business, and when
somebody's running a business at that level, the subject of
the owner being maxed out is a very interesting problem.
So can you tell me a little bit about what
responsibilities you cover? And here's my favorite one is what
(07:28):
are the responsibilities that people often delegate that you feel
that you can't because of xyz reason.
Speaker 2 (07:41):
Okay, So part of it is like the injecting and
using the lasers and kind of the actually providing the services, right.
So I have offloaded some of that, but to a
person who doesn't have as much experience in the industry
and is building client tele So I have done a
(08:03):
little bit of that. But I've been in the business
for twenty one years. People, I'm in a rather small town.
I mean, I guess we're eighty thousand now, but I
started my business when we were twenty thousand. So people
come to my business and ask for me, right, So
I'm kind of the face of the business. So part
of that is that I don't like her. I think
(08:27):
her business needs to grow more like Step one, right,
so we need to get more bodies in the door
to go to see her. Does that make sense?
Speaker 3 (08:36):
Yes, it does.
Speaker 2 (08:41):
Ask me the question again so I can kind of
get back on track.
Speaker 1 (08:44):
Oh, you're answering it, great, Okay. Yeah, So it sounds
to me like there is a component of you know,
people want me specifically, so there's a challenge there. But
then there's an other challenge of yeah, it sounds like
you would need somebody highly qualified and more people in
(09:06):
the door at the same time.
Speaker 2 (09:08):
Right, And so there are other things like marketing, like
I had to have my hand in a lot of
things that I don't feel like I can just off
load either. And it isn't that I'm doing them, but
I'm overseeing them. I mean, I still think I run
a small business.
Speaker 1 (09:21):
Right, Yeah, I would be classified it as a small business.
I think you do need to do two things at once,
but the two things are not taking on two hard
projects at once. I think the two things you need
to be doing is working on making your life easier
and working on getting more.
Speaker 3 (09:40):
People in the door. Yeah, how would you feel about that?
Speaker 2 (09:46):
I think those are two great goals.
Speaker 1 (09:48):
Okay, Like I'm cool with multiple goals when they support
each other, right, because sometimes you need to like move
two levers in order to get one result. And so
if you just worked on trying to get people in
the door right now, you would probably overload yourself because
(10:10):
you'd probably be coming at it from the framework of
I will take responsibility for these customers coming in the door,
because that's how a small business owners survive at the
beginning and so that is the story that they ingrain.
That then makes the next stage really hard. But if
you are thinking I need to work on my delegation
(10:32):
and I need to work on bringing people in, then
you just bring people in from a different mental perspective.
Speaker 3 (10:42):
Does that feel right?
Speaker 2 (10:43):
Yeah?
Speaker 3 (10:44):
That feels trying, And.
Speaker 1 (10:45):
Does it also feel like, well, oh my god, that's
what I've been working on all the time.
Speaker 2 (10:50):
Kind of and like bringing people on the door is
still my responsibility.
Speaker 1 (10:55):
Totally, right, totally, And making sure that they're delivered a
great product or service totally your responsibility. Like, ultimately, business
ownership is a game of responsibility essentially, for sure, But
there's a point at which you take responsibility for leaders
(11:18):
right as opposed to you take responsibility for the you know,
specific result. You take responsibility for the leaders who are
getting the results.
Speaker 3 (11:28):
Yes, okay, so, uh we're halfway in.
Speaker 2 (11:34):
How do you feel?
Speaker 1 (11:36):
I feel pretty good. I feel like we've made a
lot of progress. We've gotten to the core thing that
you probably have been working on for five years that
you know is the thing. But now we're on the
same page about it. Okay, good, great, Okay, So tell
(11:57):
me about I want to get one win in the
delegation side and in the making of life easier side,
So tell me about all your responsibilities as fast as
you can.
Speaker 2 (12:12):
Oh for the love. So on the patient treatment side,
I'm the only one that does some of the services,
so there's no one else I can delegate to, So
that's kind of like a hitching point. On the administrative side,
(12:34):
I do have a bookkeeper and a CPA and things
like that, but I still oversee a lot of that.
I oversee the marketing. I'm trying actually now to make
more videos to bring in more people. So again, it's
my voice, it's my face, it's it's me. I don't
(12:57):
know where more delegation can or I can I identify that.
Speaker 3 (13:01):
Okay, awesome.
Speaker 1 (13:02):
So what are the things that consume the most time.
Speaker 3 (13:08):
I'm guessing taking care of the clients, yeah, I.
Speaker 2 (13:12):
Would take patient time, the patient time.
Speaker 3 (13:15):
Yes, okay.
Speaker 1 (13:16):
And then filming social media doesn't take a lot of time,
but all the other pieces take a lot of time.
Speaker 2 (13:23):
Right. The strategy mostly it is so ever changing because
there's a different focus for every month, and many parts
and pieces of people who are helping, like the person
that does my website and the person that does the
email and the person that does the Instagram and overseeing
all of those things, which is in it, Like you
(13:44):
would say, that's a few hours a week. The patient
time is going to be the bulk.
Speaker 3 (13:50):
Cool.
Speaker 1 (13:51):
Do you press post on anything yourself? Do you physically
press the post button?
Speaker 2 (13:56):
Never?
Speaker 3 (13:57):
Good job, I had to hear it.
Speaker 1 (14:01):
So other people are posting, yes, okay, tell me about
the strategy element. What you said that takes up a
lot of time. Are you saying you like research and
come up with things to do well?
Speaker 2 (14:15):
I think right now we're kind of in limbo because
I've hired people to help us, help us like figure
out what to film, how to film, topics to film,
and then you know, social media, you have the hook
and the this and the that, and it's like a
whole it's a job that the whole part of it,
and to be effective is difficult. And the fact that
(14:35):
I don't ever push post is fine. But I'm also
not organically on social media because I'm insecure about it,
so that I think would actually bring in more people.
Speaker 3 (14:49):
You're not organically on social media?
Speaker 2 (14:51):
Tell me so it's like always a curated post, like
I'm not just on stories talking Okay, maybe you don't
feel like that's a big lever to move.
Speaker 3 (15:03):
It's a big lever.
Speaker 1 (15:04):
But also I'm not going to address it immediately because
like addressing things that are already like not our strengths
is often not the way to win. It's usually find
the strength and bear down on that. So what element
of social media has given you the biggest wins?
Speaker 2 (15:21):
And I'm talking organically to me? So you see the
problem here?
Speaker 4 (15:27):
I do?
Speaker 3 (15:27):
I do?
Speaker 2 (15:28):
Yeah, And obviously it's just reps, right, It's just that's
the only way you get better at anything. And I
totally agree with your philosophy is like, let's not work
to our weakness, let's work to our strength. But that
isn't what's moving the lever right now.
Speaker 1 (15:44):
Okay, So you feel a ton of resistance about getting
on your phone and talking organically and that would give
you big wins.
Speaker 2 (15:52):
I feel like that would.
Speaker 1 (15:54):
Okay, So there is a solution for that is you
figure out what environment would make you more comfortable talking organically.
Speaker 3 (16:03):
And so that means for a lot of people, it's
a social thing.
Speaker 1 (16:09):
And so if they just get with a friend who
also makes content and then they get together and for
a meetup that's gonna go. Okay, we're going to talk
organically to our phones, and then you have the chance
to go, oh my.
Speaker 3 (16:22):
God, I feel terrible about this. I feel really.
Speaker 1 (16:24):
Shy and uncomfortable, and I think everybody's gonna hate me.
And then the other person goes, oh my god, I
think so too, And okay, let's do like fifteen seconds. Okay,
you good, all right, you do one? All right, great,
good job. And then all right, so I'm going to
do one. Have you tried that type of thing?
Speaker 2 (16:42):
Oh? And I actually have a girl who is pretty
very well skilled, very very skilled, who I could leverage
that she obviously feels comfortable in front of the camera.
Speaker 1 (16:54):
Can I persuade you to contact her today to make
content together?
Speaker 2 (17:00):
Yeah? Okay, because we've talked about it again to something
I haven't really pulled the trigger on, and she's available
and willing.
Speaker 1 (17:08):
Okay, awesome. So the reason why I let myself go
down this rabbit hole is it could be a potentially
very valuable rabbit hole for you that if you find
a way in which you can create content easefully, you're
going to create more faster. Yes, And so you can
(17:28):
do a meetup with a friend and say, Okay, we're
going to do like twenty things, and now these twenty
things are all done.
Speaker 3 (17:36):
Does that feel good?
Speaker 2 (17:38):
Yeah?
Speaker 3 (17:38):
Does it feel doable?
Speaker 2 (17:40):
It does feel doable. And I am also aliciting support
on the back end of the posting and the cutting
and the pasting and the all of that.
Speaker 1 (17:52):
Yeah, because when I hear you say I'm struggling with strategy,
I hear you saying I'm struggling with creative resistance.
Speaker 2 (17:59):
Yeah, that's accurate.
Speaker 1 (18:01):
And because a person who's super aligned actually doesn't spend
a lot of time on strategy, because strategy is often
a fancy word for overthinking.
Speaker 4 (18:11):
Yeah, awesome, that resonate, Yeah, because you know, at the
end of the day, the things that you're super passionate
about they just come you just do it right.
Speaker 2 (18:22):
Yeah, they come naturally, not naturally, but they come through you.
Speaker 3 (18:27):
Yes, Oh, in a.
Speaker 2 (18:29):
Very authentic way. That doesn't feel so much resistance. Yeah.
Speaker 3 (18:33):
Yeah. And how long have you been in this business?
Speaker 2 (18:36):
Twenty one years?
Speaker 3 (18:37):
And how long have you been creating hooks on social media?
Speaker 2 (18:40):
Yeah? Not that long?
Speaker 3 (18:43):
How long?
Speaker 2 (18:45):
Two years?
Speaker 1 (18:46):
Okay, that's a long time. You've had two years of
practice creating hooks. You know what the hooks are. What
you're struggling with now is you're worrying about the hooks.
You're not sure if the hooks are right. But the
reality is that ten times more hooks went out, you'd
win even if they were bad hooks.
Speaker 2 (19:05):
Yeah, that's true.
Speaker 1 (19:08):
And here's the magic of it is if you did
ten times more hooks, you would then learn about hooks faster.
Speaker 2 (19:16):
Yes, I'm injecting people.
Speaker 1 (19:20):
Yeah, and so one of the top things that I
help people do is I help them start switching from
is it quality versus quantity to quantity enables quality.
Speaker 3 (19:37):
Quantity enables quality.
Speaker 2 (19:40):
Absolutely.
Speaker 3 (19:41):
Yeah.
Speaker 1 (19:42):
And so I don't get people to create a lot
of things because of like all the typical narratives of
the like, oh, just volume wins. You just have to
outproduce everybody. It's not that because a lot of people
don't like that because they want to make good things.
It's not the right frame. And so what I say is, look,
producing a lot of things is how.
Speaker 3 (20:02):
You produce really good things. Right.
Speaker 1 (20:05):
Ed Sheeran gave me one of the favorite analogies that
I've seen is with writing songs as like a dirty
water faucet. The only way to clear the faucet is
to open the faucet as wide as possible, right, And
so if you write bad songs, then you'll write good songs.
You can't wait and try to write a really good song.
(20:26):
You just have to write a whole bunch of really
bad songs and then you start writing good ones. And
that's so hard to do when you're in resistance, when
you want to make good quality things, when you're alone
in your room trying to do your own thing, trying
to do it right. But if you're with somebody who
is in agreement with you, of like, oh yeah, our
(20:47):
goal is just to make a lot of things, suddenly
gets a lot easier.
Speaker 2 (20:51):
It takes down a lot of the resistance for sure.
Just focusing on quantity versus quality.
Speaker 1 (20:57):
Okay, I think that could accelerate your marketing is simply
figure out how to produce larger quantities of things, not
by forcing it, but by making it more easeful for yourself.
Speaker 3 (21:11):
Yeah, okay, so that's.
Speaker 1 (21:14):
The win on actually, like kind of bringing more customers
in the door and making life easier for you because
it's way more fun to get a glass of wine
and sit down with a friend and make cool stuff
than it is to worry in your room or.
Speaker 2 (21:29):
To think about it. Like, if if I could add
up the number of hours I've spent ruminating over this
one thing over the past ten years Instagram has been
around whatever. That's a lot of time. That's a lot
of wasted time.
Speaker 1 (21:45):
I could try to get you to, you know, find
three other unlocks in the next four minutes. But the
reality is this is probably a core thing that can
help you with four to twenty other things. Is this
concept of how can I switch from thinking hard about
(22:07):
doing the right thing to creating a safe environment for
me to do a thing more quickly so that I
can get the right thing. And I know this is
important to you just because of the verbiage that you used.
You came in talking about legality, you came in talking
(22:28):
about responsibility and liability, all these really weighty things, all
these pressure to get it right things that I know
that yes, that's an issue in your business. But also
this is like an emotional and performance component in your
(22:48):
mind that's slowing you down. And there is a reality
of liability that's real, But there's also a story of perfection, right,
And so if we can find all of the places
in your business where you don't have to be perfect
and make them flow faster. You're going to accelerate so
(23:11):
quickly that you're going to become able to handle all
the places of complex liability. All the time, we find
a place where we have to be perfect, and then
we connect the dots to all the other places and
we're like, oh, I got to be perfect in all
these places.
Speaker 2 (23:25):
And it causes so much stag and just like get
paralyzed by it.
Speaker 3 (23:33):
Yes, so can you a.
Speaker 1 (23:39):
Make that contact to find somebody who can create content
with you to make life easier and if they say no,
then find the next person, right, And then, b can you,
as you go about your business this week and you
go about your responsibilities, look at every item and ask
(24:04):
the question obsessively is this required to be perfect? Or
is this my story that it needs to be perfect?
Because there are things that do need to be done, right,
of course, and that's what makes us create the story.
Speaker 3 (24:22):
But then we have a.
Speaker 2 (24:23):
Story, right.
Speaker 3 (24:26):
Is this helpful?
Speaker 2 (24:27):
Yes? Very helpful?
Speaker 3 (24:29):
Awesome.
Speaker 1 (24:29):
I'm so glad if you'd like to work with me
to get better at delegation and learn how to create
environments that make you win go to the link below
and fill out the form, or go to apply dot
Josh terryplace dot com.
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