October 12, 2023 • 3 mins
The inaugural season explored what it would take for Formula One to make the big time in the United States. Now, with an American driver on the grid, an American team and three US GPs, F1 fever has arrived in the US, and in the process, the sport has embraced some distinctly American traits. This season of Ready for the Big Time: Formula 1, unpacks the Americanization of F1. Host Scott Speed, and co-hosts F1 Toni and Andrew Lawrence, will explore the splashy plans for the Las Vegas GP and Liberty Media’s winning strategy to the rising popularity of F1, how American carmakers are betting on F1 and why reaching female content creators may be the secret ingredient to propel the sport into the stratosphere. Launching October 19. Explore season one of this series HERE.Ready for the Big Time: Formula 1 is produced by Red Bull's Red Bulletin magazine. It's produced and written by Nora O'Donnell and Melissa Saenz Gordon. Engineering by Full English Post. Executive Producers include Peter Flax and Branden Peters.
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