066 - Brent Holloway On Coaching and Sales Performance

Brent is a seasoned sales leader and advisor with a proven track record of driving revenue growth and scaling high-performing teams in the SaaS industry. With over 26 years of experience in enterprise software sales and management, Brent specializes in implementing data-driven strategies to enhance sales productivity at both individual and organizational levels. In FY23, Brent spearheaded a 96% year-over-year increase in productivity per Account Executive, showcasing his ability to optimize sales performance. He successfully scaled international SMB and Commercial sales teams from 5 to 52 Account Executives, demonstrating his expertise in team expansion and operational efficiency. His leadership played a critical role in growing ARR from $2M to $70M between 2015 and 2021, ultimately contributing to a successful IPO in 2016. Beyond his leadership roles, Brent is also a thought leader in sales innovation. He co-authored Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology with industry authority Anneke Seley. Published by John Wiley & Sons, the book reflects his commitment to advancing the sales profession through technology-driven methodologies and best practices. Brent continues to help high-growth SaaS companies scale effectively, leveraging his deep expertise in sales strategy, process optimization, and team development.