All Episodes

March 10, 2024 57 mins
In questa puntata si parla di:

- OpenAI passa a un modello prepagato per le API Business.
https://platform.openai.com/docs/overview
https://openai.com/pricing

- Anthropic lancia Claude 3.
https://www.perplexity.ai/search/Anthropic-launches-Claude-6Z33E9y7SEqdxvWijoC02w#0

- Google Business Profile è una fonte di stress, per fare una cosa da 5 minuti ci metti due ore e poi ti si pianta e devi andare in assistenza.
https://searchengineland.com/google-business-profiles-tools-are-temporarily-unavailable-438244

- X permette di scrivere long form articles agli utenti Premium. Fino a 100 mila caratteri, che per l'inglese fanno circa 14 mila parole.
https://techcrunch.com/2024/03/08/x-allows-premium-users-and-organizations-to-publish-articles/

- Google paga i produttori di contenuti di news per utilizzare la loro piattaforma di AI generativa.
https://www.perplexity.ai/search/Google-pays-publishers-RUm4WAH_SbOIdUxFe1_Uww#0

- Sondaggio tra i SEO sul cambiamento climatico. Come possiamo ridurre noi addetti ai lavori l'impatto dei siti e dei server?
https://searchengineland.com/climate-change-seo-survey-making-web-more-sustainable-438209
https://www.websitecarbon.com/

- Google Ads fornisce un aiuto con la sezione Solutions dentro ai Tools. Bella novità.
https://searchengineland.com/google-ads-solutions-tool-438117

- Google Ads introduce limitazioni sulle esclusioni di paesi nella targetizzazione degli Ads.
https://searchengineland.com/google-ads-now-limits-country-level-location-exclusions-438239

- Google lancia Meridian, un tool di misurazione del Marketing Mix Model che torna utile per allocare il budget, specie se corposo.
https://blog.google/products/ads-commerce/meridian/

- Google cambia le QRG, le Quality Raters Guidelines. Ecco le novità.
https://www.searchenginejournal.com/google-updates-search-quality-evaluator-guidelines/510521/
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

- Esce il nuovo Google March 2024 Core Update che rimuove il 40% dei contenuti di poco conto.
https://www.searchenginejournal.com/google-march-2024-core-update/510243/
https://www.searchenginejournal.com/google-march-2024-update-4-changes-to-link-signal/510322/

- Perplexity lancia il suo podcast sull'innovazione. Da ascoltare e da seguire. E c'è anche il Discover.
https://www.perplexity.ai/podcast
https://www.perplexity.ai/discover



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