Billboard's 2018 Formula-Transformation of Holiday Music Charts

In 2018, Billboard shook the music industry by re-weighting its chart calculations, giving significantly more power to streaming data. This shift, particularly the emphasis on paid and subscription-based streams, had a profound impact on holiday music, both positive and negative.

• Before 2018, holiday music sales, primarily physical and digital downloads, heavily influenced the charts. This favored established classics and artists with strong fanbases.
• The new formula changed the game. Streams, especially those on paid platforms like Spotify and Apple Music, became the dominant factor. This opened the door for new artists, niche genres, and even international holiday hits.

The Good Part

• Discovery and Diversity: The new system allowed for the discovery of lesser-known holiday songs and artists. Independent artists and diverse genres like Latin Christmas music gained visibility and chart presence.
• Global Reach: Streaming platforms have a global reach, allowing international holiday hits to break into the US market. This created a more diverse and culturally rich holiday music landscape.
• Longevity and Engagement: Streaming encourages repeat listens, potentially boosting the longevity of holiday songs on the charts. This can keep the festive spirit alive longer throughout the season.

The Not-So-Good Part

• Gaming the System: Some artists and labels have adopted strategies to manipulate streaming data, creating artificial popularity and chart dominance for certain songs.
• Chart Saturation: The focus on streaming can lead to a few songs dominating the charts, limiting space for other deserving holiday tunes.
• Genre-Bending: The emphasis on streaming might favor generic pop-infused holiday music that appeals to broader audiences, potentially marginalizing traditional and culturally specific holiday songs.
• While the 2018 change sparked controversy, it's unlikely to be reversed. Streaming is king, and holiday music needs to adapt.
• Artists and labels need to find creative ways to promote their music and engage listeners on streaming platforms, focusing on quality and genuine connection.
• Platforms like Billboard can fine-tune their algorithms to better balance discovery with established popularity and prevent manipulation.

Ultimately, the new Billboard formula has created a complex and evolving landscape for holiday music. While it presents challenges, it also offers exciting possibilities for discovery, diversity, and global connection. The key lies in finding a balance between tradition, innovation, and genuine engagement with the spirit of the season. Thanks for listening to Quiet Please. remember to like and Share wherever you get your podcasts.

This content was created in partnership and with the help of Artificial Intelligence AI

Episode Transcript

(00:00):
In twenty eighteen, Billboard shook themusic industry by rewaiting its chart calculations,
giving significantly more power to streaming data. This shift, particularly the emphasis on
paid and subscription based streams, hada profound impact on holiday music, both
positive and negative. Before twenty eighteen, holiday music sales, primarily physical and

(00:21):
digital downloads, heavily influenced the charts. This favored established classics and artists with
strong fan bases. The new formulachanged the game. Streams, especially those
on paid platforms like Spotify and AppleMusic, became the dominant factor. This
opened the door for new artists,niche genres, and even international holiday hits.
The good part discovery and diversity.The new system allowed for the discovery

(00:44):
of lesser known holiday songs and artists. Independent artists, and diverse genres like
Latin Christmas music gained visibility and chartpresence global reach. Streaming platforms have a
global reach, allowing international holiday hitsto break into the US market. This
created a more diverse, culturally richholiday music landscape. Longevity and engagement.
Streaming encourages repeat listens, potentially boostingthe longevity of holiday songs on the charts.

(01:10):
This can keep the festive spirit alivelonger throughout the season did the not
so good part gaming the system.Some artists and labels have adopted strategies to
manipulate streaming data, creating artificial popularityand chart dominance for certain songs. Chart
saturation. The focus on streaming canlead to a few songs dominating the charts,

(01:32):
limiting space for other deserving holiday tunes. Genre bending. The emphasis on
streaming might favor generic, pop infusedholiday music that appeals to broader audiences,
potentially marginalizing traditional and culturally specific holidaysongs. While the twenty eighteen change sparked
controversy, it's unlikely to be reversed. Streaming is king and holiday music needs

(01:53):
to adapt. Artists and labels needto find creative ways to promote their music
and engage listeners on streaming platforms.Focusing on quality and genuine connection. Platforms
like Billboard can fine tune their algorithmsto better balance discovery with established popularity and
prevent manipulation. Ultimately, the newBillboard formula has created a complex and evolving

(02:15):
landscape for holiday music. While itpresents challenges, it also offers exciting possibilities
for discovery diversity and global connection.The key lies in finding a balance between
tradition, innovation, and genuine engagementwith the spirit of the season. Thanks
for listening to Quiet. Please rememberto like and share wherever you get your podcasts.