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July 21, 2025 10 mins
“From Blood Oaths to G59: $uicideboy$ Unfiltered”
Dive into the raw journey of $uicideboy$ as they take us through New Orleans, reveal their pact to succeed or die trying, and share how they turned pain into purpose—one soul at a time.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the deep Dive. Today, we're getting into the
story of a group that really presents a stark contrast.
Qoyside Boy spelled with the dollar sign yet right.

Speaker 2 (00:09):
You see the name, the gritty image, the sound, and
you might think, okay, total nihilism exactly.

Speaker 1 (00:15):
But beneath that, there's this journey that starts from well
uttered desperation and somehow morphs into this force for hope,
for connection. It's fascinating, it really is.

Speaker 2 (00:26):
We're going to trace how this incredibly dark pack they
made wasn't the end, but somehow the beginning of something huge.
How these two guys from New Orleans navigated just immense
personal struggles the music industry.

Speaker 1 (00:37):
And turn that blood oath quite literally into this global thing,
finding a purpose way beyond just fame mm hm.

Speaker 2 (00:44):
And we're drawing heavily from a really revealing Billboard interview
they did.

Speaker 1 (00:48):
Yeah, Ruby to Cherry and scrim themselves. They just lay
it all out, the origin, the addiction, mental health struggles,
their very unique take on art business.

Speaker 2 (00:57):
What really drives them.

Speaker 1 (00:58):
It's not what you might expect, definitely not. So it
will unpack how these like really unconventional beginnings led to
massive success. They're super candid talk about their demons and
what actually matters to them beyond the charts.

Speaker 2 (01:11):
And it starts well about as humble as you can get.

Speaker 1 (01:15):
Right. Forget fancy studios. We're talking a shed at one
of their parents' places in.

Speaker 2 (01:21):
New Orleans and it used to be a hair studio.
You can't make this up.

Speaker 1 (01:24):
Picture it, futon computer, this random glittery salon, chair, black lights.

Speaker 2 (01:31):
It's almost absurd that this setup, you know, kind of
kishi even becomes the birthplace for such raw, dark music.
It just sums up their whole unconventional vibe from day one.

Speaker 1 (01:41):
And before they even teamed up in twenty thirteen, their
own musical paths were pretty different too. Yeah.

Speaker 2 (01:46):
One guy starts djaing super young, like twelve and is
producing by nineteen, while the.

Speaker 1 (01:50):
Other starts with classical violin at seven. Hated it, he says,
uh yeah.

Speaker 2 (01:54):
Then marching snare, and then finally gets serious about a
drum kit around fourteen.

Speaker 1 (01:58):
So you've got this DJ producer background.

Speaker 2 (02:01):
Uh huh self top beat skuy, and then someone.

Speaker 1 (02:03):
Who wrestled with classical music before finding this raw percussion thing.

Speaker 2 (02:06):
It's like those two threads just had to weave together,
eventually creating that complex kind of chaotic but still rhythmic
sound they have.

Speaker 1 (02:14):
And then came twenty thirteen and the pact.

Speaker 2 (02:17):
Okay, this is where it gets really intense chilling.

Speaker 1 (02:20):
Actually they made a literal blood oath. If they didn't
make it by age thirty, they'd kill themselves.

Speaker 2 (02:25):
And now Scrim's thirty five rubies thirty six. So they
made it.

Speaker 1 (02:30):
They made it. But what does a pact like that
even tell you about their mindset back then? How did
that shape everything? Considering where they came from.

Speaker 2 (02:38):
I mean, it's desperation, right, but also this maybe unhealthy
level of conviction. It ties straight back to their working classroots.
Pizza kitchens, laying tile, roofing, just jobs, yeah.

Speaker 1 (02:50):
Jobs they couldn't see themselves doing forever exactly.

Speaker 2 (02:52):
It wasn't just oh, I'd rather do music. It felt
like an existential threat that fueled this like absolute do
or die thing. You hear that urgency in their earthly stuff, and.

Speaker 1 (03:00):
That urgency led them to try some let's call them
ancient marketing tactics. First.

Speaker 2 (03:06):
Oh yeah, like for the whole first year, they pressed
five hundred CDs and just.

Speaker 1 (03:10):
Handed them out gas stations, LSU downtown New Orleans and.

Speaker 2 (03:13):
Only to like walk away and see them tossed on
the ground.

Speaker 1 (03:16):
Oo brutal.

Speaker 2 (03:18):
Imagine that immediate rejection. Plus they sent over a thousand
emails to hip hop blogs they got two two write ups.
It was just hitting wall after wall.

Speaker 1 (03:26):
Such a tough start, and it ties into that counterintuitive
advice they got right about hometown support.

Speaker 2 (03:31):
Yeah, that your hometown is often the last place to
support you because you know, they know you, They saw
you before you were well before you were Wi sideboy.

Speaker 1 (03:39):
So what broke through? What was the turning point after
those frankly kind of naive failures.

Speaker 2 (03:45):
It was finally getting wise to the underground SoundCloud scene.
That was the key.

Speaker 1 (03:50):
They hadn't really known about it, apparently.

Speaker 2 (03:52):
Not deeply, but someone gave them the advice and they
didn't just dip their toes in. They quote attacked the internet.

Speaker 1 (03:59):
Right, not just uploading track, No, it was.

Speaker 2 (04:02):
About using SoundCloud, Facebook, Instagram, Twitter, all of it to
build a real community, directly cutting out the middleman entirely.
It changed everything and.

Speaker 1 (04:13):
Their philosophy during that time. It was extreme.

Speaker 2 (04:16):
Oh totally, They've said it. If you're not eating sleeping, breathing,
drinking this shit, find something else to do.

Speaker 1 (04:21):
You have to be a psychopath about it, no regard
for your own life.

Speaker 2 (04:25):
It's a lot, but it speaks to that level of
commitment they felt was necessary.

Speaker 1 (04:30):
And that commitment wasn't just about the music. It was
about building something lasting like G fifty nine Records, right.

Speaker 2 (04:37):
Founding their own label was huge. It wasn't just about
control or money, though I'm sure that was part of it.
It was about autonomy.

Speaker 1 (04:45):
And fostering other artists too, right. They wanted it to outlive.

Speaker 2 (04:48):
Them exactly, creating a legacy. They definitely see themselves as entrepreneurs, merch, touring, records, videos,
it's a whole operation, but they.

Speaker 1 (04:56):
Always stress that the art comes first. It has to
have substance be presented, right mm hm.

Speaker 2 (05:02):
The creative core is everything and building that empire. The
reality was not glamorous.

Speaker 1 (05:09):
Not at all. People might picture this rock star life,
but they were doing everything.

Speaker 2 (05:14):
Everything, designing the album, art, merch designs, making the beats,
shooting videos.

Speaker 1 (05:19):
And the really boring stuff too, like yeah, typing out
every single shipping address by hand, yeah.

Speaker 2 (05:24):
Yeah, hitting the post office from open to clothes, just
shipping packages, booking their own shows early on.

Speaker 1 (05:30):
It pinks such a different picture, just this relentless, hands
on grind behind the scenes. They say they lead pretty mundane,
normal lives outside the business.

Speaker 2 (05:41):
Which is fascinating given the music. Speaking of which, their
new album Thy Kingdom Come drops August.

Speaker 1 (05:47):
First, and it apparently starts with this unusual four minute
intro where they.

Speaker 2 (05:51):
Just talk shit to the doubters unapologetically. Huh.

Speaker 1 (05:55):
And they call their albums diaries, not about chasing hits.

Speaker 2 (05:59):
That idea is so important. It explains their whole approach.
It's not about making singles for radio. It's about getting
their internal world out there raw.

Speaker 1 (06:08):
And that rawness definitely extends to how they talk about
mental health and addiction.

Speaker 2 (06:12):
Absolutely, and they're really clear they never glorified it. They
weren't saying, hey, go do heroin, it's awesome, right.

Speaker 1 (06:17):
It was more like, as they put it, flexing our misery,
just being real about where they were at, unapologize.

Speaker 2 (06:24):
Exactly, just sharing the unfurnished truth of their experience.

Speaker 1 (06:27):
But and this is a huge but there's been a
major shift since scrim got sober.

Speaker 2 (06:32):
A profound shift. Now they feel this real responsibility Yeah.

Speaker 1 (06:36):
To share a message of hope at their shows. It's
quite a turnaround, it really is.

Speaker 2 (06:41):
They basically tell the crowd, look, this is where we were,
you saw us, then this is what happened. This is
where we are now, and.

Speaker 1 (06:46):
If it can happen for us, it can happen for
you too. There's hope mm hmm.

Speaker 2 (06:51):
It's powerful letting people know they aren't alone, that things
can get better. It's not just about the music anymore.

Speaker 1 (06:58):
Connecting that back it even discussion about the name itself
quiz eide.

Speaker 2 (07:02):
Boy, right, especially with platforms like TikTok blocking searches or
redirecting them. That forces a conversation.

Speaker 1 (07:08):
They actually thought about changing it, so why stick with it?

Speaker 2 (07:11):
Ultimately, they felt it represents their story. It's about owning
that dark past, not hiding from it.

Speaker 1 (07:18):
And maybe even ironically leading someone searching for that term
to find help.

Speaker 2 (07:23):
That's part of their thinking too. It's a bold stance. Really,
choosing to keep the name becomes part of their message now,
part of that authenticity.

Speaker 1 (07:31):
It is bold, and that authenticity seems key to their
longevity too. I mean, ten eleven years in this game,
while so many SoundCloud peers faded that's impressive, it.

Speaker 2 (07:44):
Really is, and their reason super simple because we care,
care about.

Speaker 1 (07:49):
The fans, care about the music itself.

Speaker 2 (07:51):
Yeah, but it's also about their own internal journey. I
think they've been open about power struggles in the past, right.

Speaker 1 (07:57):
Scrim admitted trying to like blow the group up around
twenty seventeen twenty eighteen.

Speaker 2 (08:01):
But that original bond, that blood oaf maybe plus getting sober,
it helped them see the mission was bigger than just them.

Speaker 1 (08:08):
Bigger than egos, bigger than managers even exactly.

Speaker 2 (08:10):
It became about helping people feel seen, heard, like they belong.
Offering that hope we talked about overcoming their own stuff
seems to have focused their purpose.

Speaker 1 (08:20):
And it's funny. For all their success. They had their
first actual Billboard Hot one hundred hit last year.

Speaker 2 (08:26):
US versus Them peaked at ninety six.

Speaker 1 (08:28):
And they didn't even know about it.

Speaker 2 (08:30):
Hah. That tells you everything about where their focus is. Right.
It's not about chasing chart positions. Grateful of it happens, sure,
but it's not the goal.

Speaker 1 (08:36):
So what is the goal now? What's on the bucket list?

Speaker 2 (08:39):
Well, a Grammy would be cool, they say, but it's
not driving them Okay, The real list seems to be
more about the work itself, making a certain type of
album together, just continuing to create.

Speaker 1 (08:52):
And Scrim has that other goal.

Speaker 2 (08:53):
Yeah, that really profound one. Wanting to save one hundred
thousand souls before I leave this earth. That's quite a
mission statement.

Speaker 1 (09:00):
Wow, from personal survival to global impact. So looking ahead,
say ten twenty years, they kind.

Speaker 2 (09:06):
Of have different vibes on that. Ruby sees himself maybe
chillin going to his kid's soccer.

Speaker 1 (09:12):
Games, my more normal wife.

Speaker 2 (09:13):
Yeah, Scrim hopes G fifty nine keeps going, maybe they'd
even come back after a long break. He definitely wants
to keep making music, maybe even try country or ragtime
someday like.

Speaker 1 (09:22):
Future or Kanye, he hopes, old but still cool.

Speaker 2 (09:25):
Right, But underneath it all, there's just this deep gratitude
just to be alive.

Speaker 1 (09:30):
What a journey we've gone from this shocking blood oath
made in a.

Speaker 2 (09:35):
Shed born out of total desperation.

Speaker 1 (09:38):
To this global phenomenon. Started by just flexing their misery
but finding this incredible authenticity that turned into a message
of hope.

Speaker 2 (09:46):
Real connection, real responsibility to their audience. It's quite the transformation.

Speaker 1 (09:50):
It really makes you think doesn't it. Yeah, in a
world where authenticity often feels like a brand and being
vulnerable is tough, maybe embracing your true, raw, even messy self,
like Wiz Sideboy did, is actually the most powerful way
to not just find your own fulfillment, but to genuinely
impact thousands of other people,
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