In this episode of Scrappy ABM, host Mason Cosby chats with Nadia Davis, VP of Marketing at CaliberMind, about honing in on the right target accounts and proving ABM impact—without blowing the budget.
Best Moments:
(01:33) How to find your ABM audience by leveraging sales knowledge and customer patterns
(04:46) Using current customer data to validate and refine your ICP
(08:51) Tactical approaches to ABM that don’t require pricey platforms
(14:09) Tools for measuring ABM success at different maturity levels
(17:54) Building effective account-based reporting in existing systems
(24:19) Why data should be pushed in dashboards, not manually pulled
(27:38) Simplifying metrics when reporting to executives
Guest Bio
Nadia Davis is the VP of Marketing at CaliberMind. Known for building high-impact ABM programs and clear measurement frameworks, she previously led sophisticated ABM initiatives at Pay It, demonstrating ROI to executive leadership through smart reporting and storytelling with data.
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