Scrappy ABM is back with an unfiltered masterclass on social selling, featuring Morgan J Ingram—Founder and CEO of AMP Creative. Host Mason Cosby walks through Morgan’s five-part framework for building pipeline and engaging decision-makers using LinkedIn, based on real-world outbound experience and data-backed tactics.
From mapping executive buyers and influencers with Sales Navigator to sending blank connection requests that outperform personalization, Morgan breaks down why traditional outreach is falling flat—and what to do instead. Learn how to avoid wasted hours, turn DMs into booked meetings, and design content that reaches even the most invisible buyers lurking in Slack threads.
This is practical, time-saving strategy built for real sellers—not LinkedIn influencers.
👤 Guest Bio
Morgan J Ingram is the Founder and CEO of AMP Creative, where he helps teams turn LinkedIn into a revenue engine using proven social selling systems. With firsthand experience as an SDR and a following of over 175,000, Morgan shares tested frameworks that connect sales development to business outcomes.
Connect with Morgan on LinkedIn
📌 What We Cover
- Why LinkedIn connect rates are plummeting—and how to work around it
- The “triangle function” approach to mapping buyers and influencers
- Why blank connection requests outperform personalized ones (with math)
- The “Five Cs” of social selling: clarity, connect, conversations, comment, content
- Why 5–10 comments beat 100—and how to do it in under 30 minutes
- How videos and voice notes outperform text-based DMs
- When to follow up—and the best days to send video messages
- Why content needs to be Slack-shareable, not just algorithm-friendly
🔗 Resources Mentioned
- AMP Creative: ampcreative.io
- Scrappy ABM: Visit for more ABM tips and strategies. ScrappyABM.com
- Connect with Mason on LinkedIn for a conversation about ABM: Mason Cosby
If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to the Scrappy ABM podcast for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers!
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