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June 8, 2025 158 mins
SELF MASTERY THROUGH CONSCIOUS AUTOSUGGESTION: How to Achieve Success Through Self-Suggestion - EMILE COUÉ (1922) - HQ Full Book.

Self Mastery Through Conscious Autosuggestion by Emile Coué, first published in 1922, is a pioneering work in the field of self-improvement and mental health. Coué, a French pharmacist and psychologist, introduced the concept of conscious autosuggestion, a technique that leverages the power of positive self-affirmation to influence the subconscious mind and effect personal transformation. The book outlines his method, which gained widespread popularity for its simplicity and effectiveness in addressing physical, mental, and emotional challenges. Coué’s central idea is that by consciously repeating positive affirmations, such as “Every day, in every way, I am getting better and better,” individuals can reprogram their subconscious to foster health, confidence, and success. The work is both a practical guide and a philosophical treatise, emphasizing the interplay between mind and body and the potential for self-directed healing.

The book is structured as a collection of essays, observations, and testimonials, combining Coué’s own writings with contributions from others who witnessed or applied his method. It is accessible, encouraging readers to take control of their mental and physical well-being through disciplined thought. Coué’s approach is rooted in optimism and empowerment, asserting that the mind’s influence over the body is far greater than commonly understood. His method contrasts with traditional medical practices of the time by focusing on self-reliance rather than external interventions. The book also reflects early 20th-century interest in psychology and the subconscious, predating many modern self-help and cognitive behavioral techniques. Below is a detailed description of the book’s contents, including a short summary of each chapter.  

Chapter Summaries:

Self Mastery Through Conscious Autosuggestion, by Emile Coué
This foundational chapter introduces the core principles of Coué’s method. It explains conscious autosuggestion as the deliberate use of positive affirmations to influence the subconscious mind. Coué argues that the subconscious governs many bodily and mental functions, and by aligning it with positive thoughts, individuals can overcome ailments, fears, and limitations. He provides practical instructions for implementing autosuggestion, emphasizing the importance of repetition, faith, and simplicity. The chapter includes examples of affirmations and discusses how imagination, rather than willpower, drives change. It sets the tone for the book, blending theory with actionable advice.  

Thoughts and Precepts, by Emile Coué
In this chapter, Coué distills his philosophy into concise maxims and reflections. These aphorisms encapsulate his beliefs about the power of thought, the role of the subconscious, and the importance of optimism. Each precept serves as a guide for living in alignment with autosuggestion principles, encouraging readers to adopt a mindset of self-belief and resilience. The chapter is less instructional and more inspirational, offering wisdom to reinforce the practice of autosuggestion and cultivate a positive outlook.  

Observations on What Autosuggestion Can Do, by Emile Coué
Here, Coué presents case studies and anecdotal evidence demonstrating the efficacy of autosuggestion. He describes instances where individuals used his method to alleviate physical conditions like chronic pain, insomnia, and digestive issues, as well as psychological challenges such as anxiety and low self-esteem. The chapter underscores the versatility of autosuggestion, showing its applicability across diverse ailments. Coué emphasizes that the method’s success depends on consistent practice and a genuine belief in its potential.  

Education As It Ought To Be, by Emile Coué
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