Selena's Wedding Buzz: Oreo Collab, Coach Empire & Swift Connection

Selena Gomez BioSnap a weekly updated Biography.

Selena Gomez has dominated headlines this week with her upcoming wedding at the center of media speculation and excitement. Numerous outlets including Page Six and The Hollywood Reporter have confirmed that Selena and her fiancé Benny Blanco are planning a highly anticipated September ceremony in Montecito, California, reportedly focusing on a small, private, and intimate guest list of close friends and family. What’s capturing even more public interest is Selena’s insistence, reported by Page Six and Reality Tea, on ensuring her best friend Taylor Swift and Swift’s boyfriend, NFL star Travis Kelce, are in attendance. Gomez has apparently put a pause on finalizing details until Swift RSVPs and sources say she wants the couple to feel like VIPs throughout the weekend-long celebration, making them a central feature of the festivities.

Selena’s business activities have also made a splash this week. She announced a nostalgic new partnership with Oreo, developing a limited-edition cookie inspired by her favorite childhood drink, horchata, with flavors combining chocolate cinnamon and sweetened condensed milk. In an exclusive interview with PEOPLE, Gomez said the collaboration felt authentic and her fiancé Benny Blanco contributed to taste-testing. A notable aspect of this partnership is Oreo’s donation to her Rare Impact Fund, pushing toward her ambitious $100 million mental health campaign goal.

Meanwhile, her commercial empire is expanding further: License Global reports Selena is deepening her collaboration with Coach, soon rolling out signature ready-to-wear pieces, outerwear, and handbags. Rare Beauty, her cosmetics brand, continues to thrive both financially and as a force for advocacy, with her Malibu Rare Beauty event on July 9—documented on her official Instagram—drawing industry buzz and fan excitement.

Social media and fan-driven coverage have captured Selena at major 2025 events like the Oscars and BAFTA Awards, where she made headlines for her showstopping style in custom Schiaparelli and vintage Tiffany jewelry, as covered by AOL. Paparazzi snaps from the Palm Springs Festival further cemented her status as a red carpet queen. Lifestyle coverage from The Elite Glimpse highlights her near $95 million estimated net worth, luxury homes, and her influential role as a philanthropist.

Speculation continues around potential performances by Taylor Swift at the wedding and ongoing rumors regarding the exclusive guest list, but those details remain unconfirmed by primary sources. Overall, Selena Gomez’s latest moves blend A-list glamour, heartfelt personal projects, booming business interests, and deep loyalty to friends, reinforcing her long-term biographical impact on both the entertainment industry and mental health advocacy.

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