Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
All the Self Elevated podcast. We're your host Movator and
Jessica jess Cash Parker.
Speaker 2 (00:10):
Game starts with ourselves.
Speaker 1 (00:13):
And by learning hi versions our lives. Your only limit
is you.
Speaker 2 (00:22):
Hey, y'all, Hey, welcome back to another episode of Self
Elevated where we level up our minds, body, spirit, business,
and then bank accounts. I'm your host, Miss jess and
we're still riding strong in the Hustle and Business Elevation series.
So you already know that this episode is about to
drop gems on gyms. Okay, So today we're diving into
(00:45):
one of the most powerful keys to getting paid online, okay,
building an offer that literally sells itself, all right. This
one is for all of my creators, service providers, coaches,
digital product sellers, and hustlers with multiple talents wondering why
isn't anyone buying Okay, because listen, it's not always your content,
(01:10):
all right. Sometimes it's the offer itself.
Speaker 1 (01:13):
But don't worry.
Speaker 2 (01:14):
We're about to fix that, like now, Okay, So what
makes an offer irresistible? Let's start here. People do not
buy products.
Speaker 1 (01:26):
Say it with me.
Speaker 2 (01:28):
People do not buy products. They buy solutions, They buy transformation,
They buy convenience, they buy confidence, they buy identity, they
buy results. Okay, and here's the truth. You can have
the dopest idea in the world, but if your audience
(01:49):
doesn't feel like it's going to solve their problem, they'll
scroll past it every time.
Speaker 1 (01:55):
Okay.
Speaker 2 (01:56):
So what actually makes an offer irresistible?
Speaker 1 (02:00):
All right? Write these down.
Speaker 2 (02:02):
It solves a specific problem, it's positioned clearly for a
specific person, it feels urgent or exciting to grab it
right now, and it's easy to understand and easy to access.
Speaker 1 (02:23):
All right.
Speaker 2 (02:24):
Now, let me tell y'all a little backstory real quick.
Speaker 1 (02:27):
Okay.
Speaker 2 (02:28):
A few years ago, I launched something I knew was powerful.
Speaker 1 (02:32):
Okay.
Speaker 2 (02:33):
It was a full work book plus templates and video training,
but it barely sold. You want to know why because
I was talking about the features, not the outcome. Okay,
I was selling the pages instead of the promise.
Speaker 1 (02:48):
All right.
Speaker 2 (02:49):
The second I shifted my messaging to this will help
you launch your first offer and get paid within thirty days,
boom sales started flowing in. And that's what I learned
this one boss ass lesson. Okay, people pay more attention
when the outcome feels like the shortcut they've been searching for.
(03:10):
All right, Now, what are five keys to make your
offer sell itself?
Speaker 1 (03:17):
All right, let's get tactical. Here. Here are five things you.
Speaker 2 (03:22):
Need to make your offer a hell yes instead of
me maybe later. Okay, Now write these down. One name
it with power okay. Your title should scream transformation or results.
Speaker 1 (03:39):
Okay.
Speaker 2 (03:39):
So don't put business planner, put boss babe blueprint okay,
or don't put workout plan, put snatched in thirty Okay.
Speaker 1 (03:53):
You tell me which one of them sounds better. Okay.
Speaker 2 (03:56):
Number two Sell the end result, not the parts.
Speaker 1 (04:02):
Okay.
Speaker 2 (04:02):
So don't lead with the modules, PDFs or zoom calls.
Lead with what they'll walk away knowing, feeling, or having.
Speaker 1 (04:12):
All right.
Speaker 2 (04:14):
Three add juicy bonuses. Everybody loves a good bonus, especially
when it's juicy. Okay, Because bonuses increase perceived value in urgency.
So think quit like a quick start checklist or swipe
files or behind the scenes training or one ten minute
(04:37):
live coaching call.
Speaker 1 (04:39):
Write anything.
Speaker 2 (04:40):
You almost want that bonus to be so juicy that
they feel like the value is worth just that bonus alone, okay.
Four make it easy to buy, all right. Clear price,
a clear call to action easy checkout. Don't make make
them jump through hoops okay, don't make them do a
(05:03):
million and one steps and for the links to jump
from here to there to there to here to there
to here.
Speaker 1 (05:09):
Okay, make it easy.
Speaker 2 (05:13):
Otherwise known as kiss keep it simple stupid okay, or
keep it stupid simple?
Speaker 1 (05:22):
All right?
Speaker 2 (05:22):
And five create fomo right fear of missing out? And
you do that with limited spots, pricing or time okay,
So even if it's ever green ad urgency, only twenty
spots at this rate or the price jumps up next week,
(05:44):
all right? And bonus tip, bundle it with a freebee
or low ticket offer to ease new buyers.
Speaker 1 (05:51):
In and then up sell later. Okay.
Speaker 2 (05:57):
Now here's a quick test. Would you buy this offer?
Speaker 1 (06:03):
Okay?
Speaker 2 (06:03):
So let's pause and do a little vibe check. All right,
look at your current offer. Now, ask yourself, if I
were my dream client, would I instantly want this?
Speaker 1 (06:17):
Okay? Ask yourself? Does it feel like a no brainer
or like a like a chore to read through it? Okay?
Speaker 2 (06:25):
How does it feel to you being on the client
end of your offer?
Speaker 1 (06:30):
All right?
Speaker 2 (06:31):
And also ask would I screenshot it to come back
later or instantly tap by like right now, and be honest. Okay,
don't be biased with yourself.
Speaker 1 (06:43):
Okay. We all know we are our biggest cheerleaders, or
at least we should be. Okay, But if you.
Speaker 2 (06:50):
Wouldn't buy your own offer based on how it's presented,
then it's time to elevate the.
Speaker 1 (06:56):
Packaging, all right.
Speaker 2 (06:58):
Your solution itself be fire, okay, but if it doesn't
look sound and feel like the answer, people are not
gonna see it.
Speaker 1 (07:09):
All right. You can always tweak.
Speaker 2 (07:11):
The product itself later, but get the message tight like now, alright,
because energy matters more than perfection.
Speaker 1 (07:20):
All right.
Speaker 2 (07:22):
Now we're gonna move into our journal prompts. Okay, and
you have three journal prompts for this week. Now write
these down or download the episode so you can come
back later. But the first prompt is what problem does
my offer really solve?
Speaker 1 (07:43):
And have I made that crystal clear? Prompt number two.
Speaker 2 (07:50):
What part of my offer makes it exciting or urgent
to buy it?
Speaker 1 (07:55):
Right now?
Speaker 2 (08:00):
And prompt number three, if I saw my sales page
for the first time, would I be intrigued or confused?
Speaker 1 (08:10):
Okay?
Speaker 2 (08:11):
Answer those honestly okay, and hopefully those will help give
you clarity. On where and how you need to tweak
or start rebranding your offer. Okay, now, moving right along
into our affirmations of the week. Okay, I want you
to repeat these after me with full conviction and remembers.
(08:35):
Repeat these every day for the next week, three.
Speaker 1 (08:38):
Times each time. All right, So I'm.
Speaker 2 (08:41):
Gonna say them, You're gonna repeat them. I create offers
that solve real problems and change lives. My products and
services are valuable, aligned and in dem man. Every day,
(09:06):
I refine, elevate, and own my expertise. I attract aligned
clients who are ready to buy now. I sell with clarity,
(09:27):
confidence and consistency.
Speaker 1 (09:35):
And so it is you guys.
Speaker 2 (09:37):
Now, if this episode sparked an idea or made you
realize that you're offering me the little glow up, okay,
screenshot this episode and tag me at MISES Official, Misses
CEO or JMP Empires. Okay and tell me your biggest
takeaway and listen. If you need help packaging your first
or next digital offer, then don't play yourself.
Speaker 1 (09:59):
Okay.
Speaker 2 (10:00):
You can come grab my hustlebook blueprint, or you can
set up a one on one assistance session with me
and I can help you map it out and get
started build it whatever it is that you're needing help with. Okay,
just come to JMP empires dot com and you will
find my hustle book there in the book section, or
(10:24):
you can set up a one on one assistance call
with me in the services.
Speaker 1 (10:29):
Section, all right.
Speaker 2 (10:31):
But it will walk you through step by step, and
it's the same process that I've used to build multiple
streams of digital income. All right, So don't sleep on
these resources, you guys, and email me at I Radio
at JMP empires dot com and I'll send you the
link personally and directly.
Speaker 1 (10:51):
Okay.
Speaker 2 (10:52):
Now, next week, oh listen, we're gonna be diving into
something spicy now, which is how to attract clients, customers
and engagement that keeps returning. Okay, Because we don't just
(11:12):
want to attract clients and customers and get engagement.
Speaker 1 (11:17):
We want those people who.
Speaker 2 (11:18):
Are buying and engaging to continue to do so.
Speaker 1 (11:23):
Right.
Speaker 2 (11:24):
We don't just want it to be a one time,
one hit wonder kind of thing, right.
Speaker 1 (11:31):
We want them to.
Speaker 2 (11:31):
Come back and to stay within our business realm and
be repeat customers and repeat.
Speaker 1 (11:41):
Clients and top engagers.
Speaker 2 (11:45):
Right, That's what we want because it's all about the content,
the connection and the consistency, all right, And I'll show
you how to keep pulling those people back in without
chasing them or constantly like trying to resell something we
wanted to flow naturally and easy, right, So until next time,
(12:08):
make your offer so damn good that it becomes a magnet.
Speaker 1 (12:12):
And remember your only limit is you