GREENWASHING Il danno e la beffa!

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November 22, 2023 • 21 mins

Ci mancava il greenwashing per aumentare la confusione e disoglierci dai temi della sostenibilità che sono sempre più urgenti da affrontare. Il Greenwashing è un neologismo inventato nel 1983 dall'ambientalista Jay Gei Westerveld, che oggi è anche un problema legato alla psicologia collettiva proprio perché sfuggente e difficile da contrastare. Si tratta di un linguaggio, utilizzato dalle aziende o dalle organizzazioni per proclamare la propria reputazione ecologica, senza che questo corrisponda a un modo di produrre, scegliere materie prime, gestire le risorse umane o materiali dell’azienda in modo sostanzialmente diverso da ciò che hanno sempre fatto. Ecco perché lo consideriamo IL DANNO E LA BEFFA! Beffa per il genere umano, e un danno inestimabile per l’ambiente.

1) Video PLENITUDE di ENI https://youtu.be/gq_-3nTMT0I?si=9P10SDqX2u8p2Izo
2) Video di Greenpeace "Plenitude - Smascheriamo il greenwashing!"
https://youtu.be/iBFX6YKx89Q?si=WQeD2_Hqv4qtiFun.
3) La Giusta Causa:
https://www.greenpeace.org/italy/rapporto/17716/lagiustacausa-faq-rispondiamo-alle-vostre-domande/
4) ENI SAPEVA: https://www.greenpeace.org/italy/rapporto/18843/eni-sapeva/

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}GREENWASHING Il danno e la beffa!