Sign Criteria | Signage & Graphics

Sign Criteria | Signage & Graphics

America's leading signage experts share secrets about the sign manufacturing process from their insider perspectives. Listen as designers, fabricators, installers, and related tradesfolk share stories of success and failure. This is downloadable radio for the AEC industry hosted by John Lilly and Reena Friedman “Mega” Watts. Sign design, show sponsorship, and guest inquiries available via SignCriteria.com

Episodes

July 18, 2025 23 mins
The latest cover of Signs of the Times—featuring a young man with blue hair and black nail polish—sparked a firestorm in a Facebook group of sign pros. But beneath the online outrage lies a deeper issue: Who’s really building the next generation of sign makers?

In this solo episode of Sign Criteria | Branding for the Built Environment, John examines the labor crisis in the sign industry—from understaffed shops and aging workforces ...
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In this episode of Sign Criteria | Branding for the Built Environment, Reena and John explore the overwhelming, electrifying world of New York City signage—from pulsing Coca-Cola billboards to quirky corner shops and subway confusion.
 
Reena shares highlights from her recent overnight trip to NYC, where the signs of Times Square left a strong impression. John breaks down the tech behind dynamic LED displays and explains how robotic ...
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Ted Redmer, Senior Digital Technology Manager at Alliance Franchise Brands, shares how sign shops can stay ahead by thinking creatively about everyday tools. Starting on a farm and ending up in sign tech leadership, Ted walks through major shifts—from weeding vinyl by hand to full-scale digital printing.

We talk about where technology is headed, especially around automation and workflow tools that help handle low-quality customer fi...
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David Martino didn’t plan to run a sign business—he started with street art, then picked up formal training in art and architecture. Today, with 45 years under his belt, he runs Martino Signs, handling everything from small letters to giant sculptures, and even film props.

David calls sign makers “renaissance men,” juggling design, fabrication, code compliance, brand standards, marketing, and installs. Each job is different, and no ...
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