June 17, 2025 • 21 mins
In this episode of Smart Growth, we sit down with Mulikat Apeke Bridget, a passionate confectionery vendor and cake artist who’s building a thriving baking business in Nigeria. She shares her journey into the world of cakes, how she attracts customers, manages orders, and the real hustle behind growing a business in a saturated market. Soji Akinlabi who is a storyteller and a serial entrepreneurs joins the conversation to offer practical, expert advise to Mulikat on how to achieve a 2x revenue growth and also increase her brand visibility. Whether you’re in food, fashion, or any product-based business, this episode is packed with insights you can apply today and receive startup support.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
One thing with strategy is that you need to find
a way to measure whether you successful or not. Okay,
every existing customer must be able to refer two new
customers to us this year. With that, you know you'll
be able to achieve that your growth target. Hi, my
(00:26):
name is Sogy. I cannot be I'm a storyteller and
a syrial entrepreneur. Today I'm chatting to Mully Cart at
the Kaola bridget Sucker. That's a mouthful. Nice to meet you.
Speaker 2 (00:41):
Nice.
Speaker 1 (00:43):
Tell me about your business. First of all, what is
the name of your business and what is the business about?
Speaker 2 (00:49):
Okay, the name of my businesses kicks by some chess.
Speaker 3 (00:52):
Okay, go into baking homemade cakes for birthdays, for Thanksgiving,
wedding cakes, just.
Speaker 1 (00:59):
Because purely cakes or other things. Pastries, pastry, general pastries.
But cake is like the major, the major. So if
you look at your product line, how many would you
say your product.
Speaker 2 (01:12):
Lines cakes, pastries?
Speaker 1 (01:18):
What kind of pastries.
Speaker 3 (01:19):
Pie, chicken, pie, fish, pie, sausage rolls Okay, cinnamon rolls.
Speaker 1 (01:26):
Okay, is it up to pies?
Speaker 2 (01:30):
Okay, it's a lot of pies there, yeah, Okay, there
pistries pastries.
Speaker 1 (01:35):
That's correct. So but I will guess that cake cake
is about more than of your business, correct, correct? Okay,
how long have you been run in this business?
Speaker 2 (01:51):
The business has been born for over sixteen years now.
Speaker 1 (01:56):
Sixteen years, yes, okay, that's a good one.
Speaker 2 (01:59):
Yeah.
Speaker 1 (02:00):
So at what point were you in your life when
you started this business? Because the I there is just
to give us context as to the journey you have
on you have taken for the last sixteen years till now.
Speaker 2 (02:16):
Okay, So backstory, I'm not the founder of the business.
Speaker 1 (02:22):
You found out.
Speaker 3 (02:22):
It's missus new okay, and she started over sixteen years ago. Okay,
so she's my mentor. I'm relocated like four years ago,
step teing. So since then you took.
Speaker 1 (02:35):
Over an existing business okay, as what a CEO or as.
Speaker 2 (02:46):
Corner as everything okay, baker, decorator, bookkeeper, you know, I'm
just everywhere.
Speaker 1 (02:56):
I mean. So the idea is that in time, serve
the equity of the business there or do you own
any part of the equity of the business.
Speaker 2 (03:08):
We are getting there, Okay, We're getting there.
Speaker 1 (03:11):
Now. That's a little backstories there, So I'm going to
leave it for now. Yeah, okay, So tell us where
is the business right now.
Speaker 2 (03:19):
Okay.
Speaker 1 (03:19):
So the growth revenue wise and operation wise.
Speaker 2 (03:26):
Okay, so we are growing, it's graduate, okay, slow but steady.
Speaker 1 (03:30):
The last sixteen yeares still slow.
Speaker 2 (03:33):
Slow and steady. Yeah. You know the economy of the country, right, Okay, Yeah,
so we are we are trying everything possible to keep
up the place.
Speaker 1 (03:41):
Okay.
Speaker 2 (03:43):
The industry is very challenging, okay, very very challenging, very
competit y Okay, so we are trying to be a
breast of our game, keeping our customers and still getting
more fine every day. So I can say we're in
a good place.
Speaker 1 (03:57):
Be in a good place. Cash flow, costity, facity. Okay,
that's a good one. Okay, I mean you already said it.
The industry is quite competitive. There's a lot of players.
But also we've seen some players also differentiating themselves. I
just finding something that is unique. I just make them special,
(04:20):
you know, compared to every other players. Yes, what what
makes you? What are the things that make you different
from every other person?
Speaker 2 (04:32):
I would say the tastes of my cake.
Speaker 1 (04:33):
I was just going to ask you not to tell
me the taste of your cake.
Speaker 3 (04:36):
Because you know I have returning customers like of my
customers are returning customers.
Speaker 1 (04:44):
I'm eating really good cake in these legos.
Speaker 3 (04:47):
I'm going to convince you you will change your bigger
when it tastes my cake. So and I get it
a lot. You know, we are more concerned about the
taste of our cakes, homemade cakes. You know, no additive,
no preservety is just.
Speaker 1 (05:04):
Now you're talking now you're talking, no hard it is
no preservatives, which means that there is no armful chemicals
in your kit. Absolutely, So somebody that is that is
quite conscious of their wellbeing, that just want to they
(05:25):
just want to. I mean, some people are quite what
is the world now, I'm very conscious of what they
put in, you know, the intekes and all of that.
So that is a niche market, you know, yes, And
obviously the the the after matter of that is also
that it tastes a bit different, which in the case
(05:46):
when you mentioned your taste, yes, you know. And that's
the point for me. I think your competitive age is
not just the taste, because the truth is that there
are plenty people that talk about the taste of their
cake in the industry. So I think one major differentiating
(06:07):
factor for you is that no chemicals, no additives. You
use one hundred percent natural ingredients. Yes, is that correct?
Speaker 2 (06:18):
Yes?
Speaker 1 (06:19):
Okay, all right, So I just wanted us to you know,
because again, if you know your competitive edge, you will
know how to leverage on it.
Speaker 3 (06:28):
So the thing is, I know my customers and they
know me. If you're meeting me for the first time,
I'll tell you how I operate.
Speaker 1 (06:35):
Okay, you know.
Speaker 3 (06:36):
So if you want your cake like you want, if
you want your cake tomorrow, I'm making it today. You
get so, I don't have any reason to put preservatives.
And I'll let you know when you receive your cake
when you don't eating past it in your freezer, okay,
because you can leave it more than a week, it's
going to have.
Speaker 1 (06:55):
Go back, yeah, to go back. Okay, Okay, that's a
good one. You also mentioned that you have a lot
of returning customers. But before we get there, revenue wise,
where are you.
Speaker 2 (07:09):
Revenue wise? We're doing good. We're doing good.
Speaker 1 (07:15):
Good in terms of compared to last year. What would
you say has been the crowds in times of revenue.
Speaker 2 (07:23):
Last year? I'll say.
Speaker 3 (07:32):
I'll say sixty five crows. Yeah, yeah, it's still very young.
Speaker 1 (07:37):
I mean, it's still a good one. Yeah, so so
one can say that you would do one hundred percent
more than what you did last year.
Speaker 2 (07:46):
I'm hoping.
Speaker 1 (07:50):
That's quite good. I like that. I like that a lot. Okay,
all right, so since you already figure out how to
sit and be go, you know, times of growth, what
are the things that you've identified would be the driver
of the frothing revenue that you've set for yourself this year?
Speaker 2 (08:12):
Okay? Keeping in touch with customers then reminders.
Speaker 1 (08:15):
Which means that you wouldn't make sure that your returning
customers is probably the.
Speaker 3 (08:20):
Customers are like family, Okay, you know we I don't know,
it's just it just works in a wonderful way. Like
my customer, I've never met them before, but when we talk,
it's like, oh, I know this person. Because one interesting
thing about baking, okay, you get to know what your
customers like. You get to know their favorite color, you
(08:42):
get to know their game, the kind of game to play,
because these are the things you help them birth.
Speaker 2 (08:48):
The idea. You know, cake is like edibook chemistry, right.
Speaker 1 (08:53):
So you put never heard that before.
Speaker 3 (08:56):
It's because you put different, yeah, different elements that you
can eat, and you just put everything together the customer
calling you. Okay, I want to bake a cake for
my husband. Okay, your first question is okay, what does
he like? My husband doesn't really like anything. Okay, you
know that. Okay, I'm going to make the right Yeah.
(09:18):
They are very their company, so you know you're going
to do. Okay, your advice, Let's do variety. Let's dot
maybe you're your cookie. Just do a variety of somehow,
somehow you will find one particular flavor that he's going
to run.
Speaker 1 (09:32):
Yeah.
Speaker 3 (09:32):
Does he play game? No it doesn't. What does it do? Okay,
maybe he does this thing? So you bet you bring
that in a life, so you represent all those things
with cake. You know, so at genda of the day,
you get to know this person even though you've never
met them before.
Speaker 2 (09:48):
But you can't, you can't.
Speaker 3 (09:50):
You you know the kind of things they do, you
know their favorite color, so it's like you know disperson
even though you really don't know them.
Speaker 1 (09:56):
Okay, Yeah, that's really good. I'm impressed. Okay. So now
keeping in touch with customer, which means that maintaining relationship
with your existing customers. The two things that can come
out of that obviously, make sure that they return but
more than just returning, you want to make sure that
(10:19):
they increase their number of others. If typically a customer
last year only other twice this year, you probably want
to get them to other four times. Correct. Correct, So
in terms of you keeping in touch with your customers,
those are the two goals you need to set for yourself.
(10:41):
Of course, make sure that anytime they have need of
a cack or pastries. You know, the other element that yourself,
you're able to be able to just call you only you.
But then also maybe they never thought about ordering somemosa
from you. You know, you probably find a way to
(11:03):
introduce that to them and get them to buy more.
So at the end of the day, they spend a
thousand and hour with your last year, you want to
get them to spend five thousand this year. So that
also we be the goal in terms of maintaining good
relationship with your customers. So I just want to clarify
that so that you're doing it right and you know
(11:26):
what you're getting from them and you know how to
measure whether your strategy is working. Do you understand? So
with that, I'm sure that you know if you get
all of your existing client to double your spend, so
already you probably will double your revenue, you understand, So
just make sure that you focus on that in terms
(11:49):
of the first strategy, which is you following up with
your existing customers. Okay, what is the second strategy?
Speaker 2 (11:56):
Welcome maintaining equality? Okay, I'll say. You know, when you
order something, you want to give value for whatever you're
paying for. So when you get the value, you're happy
to want to order one next time. You don't have
any reason to go elsewhere. You already know that. Okay,
(12:17):
you know I have this person refer to you know that.
Speaker 3 (12:22):
You know cake is very very good because only one
person cannot eat it. You have people who come to
celebrate with you. They eat this candy, They be like,
where did you get this cake from? It's very nice?
Can I have the contact? So I get called like, oh,
do you know, mister social person, I've got your contact
from this person. I love thattlet because that's how we're
(12:43):
able to expand. It's like a chain. This person r
d's from this person.
Speaker 2 (12:48):
It's the cake.
Speaker 3 (12:49):
This person is ordering, ordering for themselves, ordering for the family,
for I have different customers I beg for the anniversary,
their children's birthday their family.
Speaker 2 (13:01):
Some people give kick a lots very easy, so they
just call you up on you know. So quality has
helped me to maintain that change.
Speaker 1 (13:14):
You have said it all. I don't think I have
any other thing to add to that. To me again,
slungers able to maintain your quality of your cake and
keep your customers happy, like you said, you know, it'd
be easy for them to refer you to other people,
to refer other people to you, you can grow your
(13:34):
customer base like that, very very profound and I like that.
Another what what other strategy do you have?
Speaker 2 (13:42):
Mm hmm, what's what's what's what's what's what's.
Speaker 1 (13:52):
Being on time? Okay okay, no disappointing your customers.
Speaker 2 (14:00):
It has never happened. I'm not going to happen.
Speaker 1 (14:03):
Okay, okay. I stand with you on that. So if
I get you correctly, all of your strategy center are
brand keeping your existing customers happy. Yes, And once they
are happy again or I will recap what I said before,
(14:23):
they'll be able to keep on ordering. They will order,
the more they will spend more, they will refer other
people to you. So I guess you can look at
it also this way that in a year, you get
every existing customer to at least refer to new customers
to you. So, because one thing with strategy is that
(14:47):
you need to find a way to measure whether you
successful or not. So you can set that standard. Okay,
every existing costom must be able to refer to new
customer master rouds this year. With that, you know you'll
be able to achieve that your growth target. Okay, Okay,
(15:11):
so I've given you metrics to be able to measure
the success of this year. I'll certainly one strategy because
they're all centered around doing your existing customer. And I
actually do agree with you. You know, you can effortlessly
by just making sure that you can producing quality you know,
(15:35):
tasty in a very organic cake like you're doing already
another pastries, and you know, keeping your disting customer, be
providing good service and you can just grow like that.
I totally do agree with you until I do agree
with you. And again, there's not all strategy you have
(15:59):
to spend start, it's not all businesses that you have
to do active marketing, you know, So in your case,
you know, based on what you have said, you don't
have to do any active marketing and probably what the
marketing you probably would need to do would probably be
(16:20):
all the products that you're not selling to your customers
and see it you cross you know what they can
cross selling?
Speaker 2 (16:28):
Yeah, like introducing new products.
Speaker 1 (16:31):
Yes, if somebody, if somebody, somebody buys, but they kick
and probably ask them are you doing a party or something?
If they haven't a party, you might want to also
get them to probably buy you know, many chicken pie
(16:53):
or other pastries that they can probably go with it
and can compliment the kick, you understand, compliment the cake
that if they have a party, they might as well
also share some some alser you know, some cinnamon row
you know, some apple apple pie you understand, after the
(17:18):
gaven before they cut the cake. So that's cross selling.
So probably that's the marketing you need to do. And
in a sense that market is also we be individual
lised in terms of your different customers. Okay, So that's
probably the only addition that I want to put. You
need to figure out how to do cross selling so
(17:38):
that further you can get your customers to buy more
and spend more. Do you have any question for me?
Speaker 2 (17:48):
M M question? Okay, I will say my weakness social
media marketing.
Speaker 1 (18:02):
Mmm, I mean.
Speaker 2 (18:04):
It's such my weakness. I don't know why if you
go to our Instagram. We're trying to work on it,
but I really want to do more, you know.
Speaker 1 (18:13):
Okay, So, based on everything that we've discussed, I don't
see your growth being tied to your social media marketing.
What I would say is that your social media will
probably be to keep your brand alive, to grow the brand. Okay.
(18:35):
Obviously new customers can come through that as well. Allso,
but I do think probably the easiest way to probably
go about that would be to get every customers to
send you a testimonia and mostly for its note. For
some they can send your videos, so you can repackage
(18:58):
all of those testimonials different and those who becoming your content,
you understand. Imagine somebody you know better cack for somebody
and the party they call the cack and never they're
just going all about how delesuues the cake is. They
can just do a video and send them to you,
(19:19):
or even outside the old thing, they can just send
you a video of how happy they are, the video
or voice notes of how happy they are and simply
just put the kick on one side and the voice
note under in it just to describe you understand that
that is very that will have more impact than you
(19:39):
trying to design a flyer, because that is the ret
testament of good products that you're offering and the services
that you're offering that every other person might probably want.
So that's the simple way I would advise you to
go about it, since I don't see the correlation now
(20:03):
to the growth strategy you've set for yourself, and I
would say, don't stress too much. Find somebody you know
that won't cost you too much to help you, and
I think you'll be fine. Any other question.
Speaker 2 (20:20):
None at the moment.
Speaker 1 (20:21):
Okay, all right, So it will be nice and a
nice two thirty months for us to check back with
you and see. My job will be that you must
have grown your revenue, but one hundred percent an estament
would be latest in August. So if you achieve hundred
percent growth my August and we will be happy. And
(20:42):
to mean that you know you see achieved that one
fifty percent growth that you've said for yourself, you can
ye hopefully thank you so much. I know I know
you will, and I'm sure I'm actually quite confident and
that you'll be able to achieve Thank you, you're welcome.
Thank you so much, thank you
One thing with strategy is that you need to find
a way to measure whether you successful or not. Okay,
every existing customer must be able to refer two new
customers to us this year. With that, you know you'll
be able to achieve that your growth target. Hi, my
(00:26):
name is Sogy. I cannot be I'm a storyteller and
a syrial entrepreneur. Today I'm chatting to Mully Cart at
the Kaola bridget Sucker. That's a mouthful. Nice to meet you.
Speaker 2 (00:41):
Nice.
Speaker 1 (00:43):
Tell me about your business. First of all, what is
the name of your business and what is the business about?
Speaker 2 (00:49):
Okay, the name of my businesses kicks by some chess.
Speaker 3 (00:52):
Okay, go into baking homemade cakes for birthdays, for Thanksgiving,
wedding cakes, just.
Speaker 1 (00:59):
Because purely cakes or other things. Pastries, pastry, general pastries.
But cake is like the major, the major. So if
you look at your product line, how many would you
say your product.
Speaker 2 (01:12):
Lines cakes, pastries?
Speaker 1 (01:18):
What kind of pastries.
Speaker 3 (01:19):
Pie, chicken, pie, fish, pie, sausage rolls Okay, cinnamon rolls.
Speaker 1 (01:26):
Okay, is it up to pies?
Speaker 2 (01:30):
Okay, it's a lot of pies there, yeah, Okay, there
pistries pastries.
Speaker 1 (01:35):
That's correct. So but I will guess that cake cake
is about more than of your business, correct, correct? Okay,
how long have you been run in this business?
Speaker 2 (01:51):
The business has been born for over sixteen years now.
Speaker 1 (01:56):
Sixteen years, yes, okay, that's a good one.
Speaker 2 (01:59):
Yeah.
Speaker 1 (02:00):
So at what point were you in your life when
you started this business? Because the I there is just
to give us context as to the journey you have
on you have taken for the last sixteen years till now.
Speaker 2 (02:16):
Okay, So backstory, I'm not the founder of the business.
Speaker 1 (02:22):
You found out.
Speaker 3 (02:22):
It's missus new okay, and she started over sixteen years ago. Okay,
so she's my mentor. I'm relocated like four years ago,
step teing. So since then you took.
Speaker 1 (02:35):
Over an existing business okay, as what a CEO or as.
Speaker 2 (02:46):
Corner as everything okay, baker, decorator, bookkeeper, you know, I'm
just everywhere.
Speaker 1 (02:56):
I mean. So the idea is that in time, serve
the equity of the business there or do you own
any part of the equity of the business.
Speaker 2 (03:08):
We are getting there, Okay, We're getting there.
Speaker 1 (03:11):
Now. That's a little backstories there, So I'm going to
leave it for now. Yeah, okay, So tell us where
is the business right now.
Speaker 2 (03:19):
Okay.
Speaker 1 (03:19):
So the growth revenue wise and operation wise.
Speaker 2 (03:26):
Okay, so we are growing, it's graduate, okay, slow but steady.
Speaker 1 (03:30):
The last sixteen yeares still slow.
Speaker 2 (03:33):
Slow and steady. Yeah. You know the economy of the country, right, Okay, Yeah,
so we are we are trying everything possible to keep
up the place.
Speaker 1 (03:41):
Okay.
Speaker 2 (03:43):
The industry is very challenging, okay, very very challenging, very
competit y Okay, so we are trying to be a
breast of our game, keeping our customers and still getting
more fine every day. So I can say we're in
a good place.
Speaker 1 (03:57):
Be in a good place. Cash flow, costity, facity. Okay,
that's a good one. Okay, I mean you already said it.
The industry is quite competitive. There's a lot of players.
But also we've seen some players also differentiating themselves. I
just finding something that is unique. I just make them special,
(04:20):
you know, compared to every other players. Yes, what what
makes you? What are the things that make you different
from every other person?
Speaker 2 (04:32):
I would say the tastes of my cake.
Speaker 1 (04:33):
I was just going to ask you not to tell
me the taste of your cake.
Speaker 3 (04:36):
Because you know I have returning customers like of my
customers are returning customers.
Speaker 1 (04:44):
I'm eating really good cake in these legos.
Speaker 3 (04:47):
I'm going to convince you you will change your bigger
when it tastes my cake. So and I get it
a lot. You know, we are more concerned about the
taste of our cakes, homemade cakes. You know, no additive,
no preservety is just.
Speaker 1 (05:04):
Now you're talking now you're talking, no hard it is
no preservatives, which means that there is no armful chemicals
in your kit. Absolutely, So somebody that is that is
quite conscious of their wellbeing, that just want to they
(05:25):
just want to. I mean, some people are quite what
is the world now, I'm very conscious of what they
put in, you know, the intekes and all of that.
So that is a niche market, you know, yes, And
obviously the the the after matter of that is also
that it tastes a bit different, which in the case
(05:46):
when you mentioned your taste, yes, you know. And that's
the point for me. I think your competitive age is
not just the taste, because the truth is that there
are plenty people that talk about the taste of their
cake in the industry. So I think one major differentiating
(06:07):
factor for you is that no chemicals, no additives. You
use one hundred percent natural ingredients. Yes, is that correct?
Speaker 2 (06:18):
Yes?
Speaker 1 (06:19):
Okay, all right, So I just wanted us to you know,
because again, if you know your competitive edge, you will
know how to leverage on it.
Speaker 3 (06:28):
So the thing is, I know my customers and they
know me. If you're meeting me for the first time,
I'll tell you how I operate.
Speaker 1 (06:35):
Okay, you know.
Speaker 3 (06:36):
So if you want your cake like you want, if
you want your cake tomorrow, I'm making it today. You
get so, I don't have any reason to put preservatives.
And I'll let you know when you receive your cake
when you don't eating past it in your freezer, okay,
because you can leave it more than a week, it's
going to have.
Speaker 1 (06:55):
Go back, yeah, to go back. Okay, Okay, that's a
good one. You also mentioned that you have a lot
of returning customers. But before we get there, revenue wise,
where are you.
Speaker 2 (07:09):
Revenue wise? We're doing good. We're doing good.
Speaker 1 (07:15):
Good in terms of compared to last year. What would
you say has been the crowds in times of revenue.
Speaker 2 (07:23):
Last year? I'll say.
Speaker 3 (07:32):
I'll say sixty five crows. Yeah, yeah, it's still very young.
Speaker 1 (07:37):
I mean, it's still a good one. Yeah, so so
one can say that you would do one hundred percent
more than what you did last year.
Speaker 2 (07:46):
I'm hoping.
Speaker 1 (07:50):
That's quite good. I like that. I like that a lot. Okay,
all right, so since you already figure out how to
sit and be go, you know, times of growth, what
are the things that you've identified would be the driver
of the frothing revenue that you've set for yourself this year?
Speaker 2 (08:12):
Okay? Keeping in touch with customers then reminders.
Speaker 1 (08:15):
Which means that you wouldn't make sure that your returning
customers is probably the.
Speaker 3 (08:20):
Customers are like family, Okay, you know we I don't know,
it's just it just works in a wonderful way. Like
my customer, I've never met them before, but when we talk,
it's like, oh, I know this person. Because one interesting
thing about baking, okay, you get to know what your
customers like. You get to know their favorite color, you
(08:42):
get to know their game, the kind of game to play,
because these are the things you help them birth.
Speaker 2 (08:48):
The idea. You know, cake is like edibook chemistry, right.
Speaker 1 (08:53):
So you put never heard that before.
Speaker 3 (08:56):
It's because you put different, yeah, different elements that you
can eat, and you just put everything together the customer
calling you. Okay, I want to bake a cake for
my husband. Okay, your first question is okay, what does
he like? My husband doesn't really like anything. Okay, you
know that. Okay, I'm going to make the right Yeah.
(09:18):
They are very their company, so you know you're going
to do. Okay, your advice, Let's do variety. Let's dot
maybe you're your cookie. Just do a variety of somehow,
somehow you will find one particular flavor that he's going
to run.
Speaker 1 (09:32):
Yeah.
Speaker 3 (09:32):
Does he play game? No it doesn't. What does it do? Okay,
maybe he does this thing? So you bet you bring
that in a life, so you represent all those things
with cake. You know, so at genda of the day,
you get to know this person even though you've never
met them before.
Speaker 2 (09:48):
But you can't, you can't.
Speaker 3 (09:50):
You you know the kind of things they do, you
know their favorite color, so it's like you know disperson
even though you really don't know them.
Speaker 1 (09:56):
Okay, Yeah, that's really good. I'm impressed. Okay. So now
keeping in touch with customer, which means that maintaining relationship
with your existing customers. The two things that can come
out of that obviously, make sure that they return but
more than just returning, you want to make sure that
(10:19):
they increase their number of others. If typically a customer
last year only other twice this year, you probably want
to get them to other four times. Correct. Correct, So
in terms of you keeping in touch with your customers,
those are the two goals you need to set for yourself.
(10:41):
Of course, make sure that anytime they have need of
a cack or pastries. You know, the other element that yourself,
you're able to be able to just call you only you.
But then also maybe they never thought about ordering somemosa
from you. You know, you probably find a way to
(11:03):
introduce that to them and get them to buy more.
So at the end of the day, they spend a
thousand and hour with your last year, you want to
get them to spend five thousand this year. So that
also we be the goal in terms of maintaining good
relationship with your customers. So I just want to clarify
that so that you're doing it right and you know
(11:26):
what you're getting from them and you know how to
measure whether your strategy is working. Do you understand? So
with that, I'm sure that you know if you get
all of your existing client to double your spend, so
already you probably will double your revenue, you understand, So
just make sure that you focus on that in terms
(11:49):
of the first strategy, which is you following up with
your existing customers. Okay, what is the second strategy?
Speaker 2 (11:56):
Welcome maintaining equality? Okay, I'll say. You know, when you
order something, you want to give value for whatever you're
paying for. So when you get the value, you're happy
to want to order one next time. You don't have
any reason to go elsewhere. You already know that. Okay,
(12:17):
you know I have this person refer to you know that.
Speaker 3 (12:22):
You know cake is very very good because only one
person cannot eat it. You have people who come to
celebrate with you. They eat this candy, They be like,
where did you get this cake from? It's very nice?
Can I have the contact? So I get called like, oh,
do you know, mister social person, I've got your contact
from this person. I love thattlet because that's how we're
(12:43):
able to expand. It's like a chain. This person r
d's from this person.
Speaker 2 (12:48):
It's the cake.
Speaker 3 (12:49):
This person is ordering, ordering for themselves, ordering for the family,
for I have different customers I beg for the anniversary,
their children's birthday their family.
Speaker 2 (13:01):
Some people give kick a lots very easy, so they
just call you up on you know. So quality has
helped me to maintain that change.
Speaker 1 (13:14):
You have said it all. I don't think I have
any other thing to add to that. To me again,
slungers able to maintain your quality of your cake and
keep your customers happy, like you said, you know, it'd
be easy for them to refer you to other people,
to refer other people to you, you can grow your
(13:34):
customer base like that, very very profound and I like that.
Another what what other strategy do you have?
Speaker 2 (13:42):
Mm hmm, what's what's what's what's what's what's.
Speaker 1 (13:52):
Being on time? Okay okay, no disappointing your customers.
Speaker 2 (14:00):
It has never happened. I'm not going to happen.
Speaker 1 (14:03):
Okay, okay. I stand with you on that. So if
I get you correctly, all of your strategy center are
brand keeping your existing customers happy. Yes, And once they
are happy again or I will recap what I said before,
(14:23):
they'll be able to keep on ordering. They will order,
the more they will spend more, they will refer other
people to you. So I guess you can look at
it also this way that in a year, you get
every existing customer to at least refer to new customers
to you. So, because one thing with strategy is that
(14:47):
you need to find a way to measure whether you
successful or not. So you can set that standard. Okay,
every existing costom must be able to refer to new
customer master rouds this year. With that, you know you'll
be able to achieve that your growth target. Okay, Okay,
(15:11):
so I've given you metrics to be able to measure
the success of this year. I'll certainly one strategy because
they're all centered around doing your existing customer. And I
actually do agree with you. You know, you can effortlessly
by just making sure that you can producing quality you know,
(15:35):
tasty in a very organic cake like you're doing already
another pastries, and you know, keeping your disting customer, be
providing good service and you can just grow like that.
I totally do agree with you until I do agree
with you. And again, there's not all strategy you have
(15:59):
to spend start, it's not all businesses that you have
to do active marketing, you know, So in your case,
you know, based on what you have said, you don't
have to do any active marketing and probably what the
marketing you probably would need to do would probably be
(16:20):
all the products that you're not selling to your customers
and see it you cross you know what they can
cross selling?
Speaker 2 (16:28):
Yeah, like introducing new products.
Speaker 1 (16:31):
Yes, if somebody, if somebody, somebody buys, but they kick
and probably ask them are you doing a party or something?
If they haven't a party, you might want to also
get them to probably buy you know, many chicken pie
(16:53):
or other pastries that they can probably go with it
and can compliment the kick, you understand, compliment the cake
that if they have a party, they might as well
also share some some alser you know, some cinnamon row
you know, some apple apple pie you understand, after the
(17:18):
gaven before they cut the cake. So that's cross selling.
So probably that's the marketing you need to do. And
in a sense that market is also we be individual
lised in terms of your different customers. Okay, So that's
probably the only addition that I want to put. You
need to figure out how to do cross selling so
(17:38):
that further you can get your customers to buy more
and spend more. Do you have any question for me?
Speaker 2 (17:48):
M M question? Okay, I will say my weakness social
media marketing.
Speaker 1 (18:02):
Mmm, I mean.
Speaker 2 (18:04):
It's such my weakness. I don't know why if you
go to our Instagram. We're trying to work on it,
but I really want to do more, you know.
Speaker 1 (18:13):
Okay, So, based on everything that we've discussed, I don't
see your growth being tied to your social media marketing.
What I would say is that your social media will
probably be to keep your brand alive, to grow the brand. Okay.
(18:35):
Obviously new customers can come through that as well. Allso,
but I do think probably the easiest way to probably
go about that would be to get every customers to
send you a testimonia and mostly for its note. For
some they can send your videos, so you can repackage
(18:58):
all of those testimonials different and those who becoming your content,
you understand. Imagine somebody you know better cack for somebody
and the party they call the cack and never they're
just going all about how delesuues the cake is. They
can just do a video and send them to you,
(19:19):
or even outside the old thing, they can just send
you a video of how happy they are, the video
or voice notes of how happy they are and simply
just put the kick on one side and the voice
note under in it just to describe you understand that
that is very that will have more impact than you
(19:39):
trying to design a flyer, because that is the ret
testament of good products that you're offering and the services
that you're offering that every other person might probably want.
So that's the simple way I would advise you to
go about it, since I don't see the correlation now
(20:03):
to the growth strategy you've set for yourself, and I
would say, don't stress too much. Find somebody you know
that won't cost you too much to help you, and
I think you'll be fine. Any other question.
Speaker 2 (20:20):
None at the moment.
Speaker 1 (20:21):
Okay, all right, So it will be nice and a
nice two thirty months for us to check back with
you and see. My job will be that you must
have grown your revenue, but one hundred percent an estament
would be latest in August. So if you achieve hundred
percent growth my August and we will be happy. And
(20:42):
to mean that you know you see achieved that one
fifty percent growth that you've said for yourself, you can
ye hopefully thank you so much. I know I know
you will, and I'm sure I'm actually quite confident and
that you'll be able to achieve Thank you, you're welcome.
Thank you so much, thank you
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