June 25, 2025 • 22 mins
In this episode of Smart Growth, we sit with Oyekole Oyesade, founder of Oye’s Place — a Lagos-based multi-talented beauty entrepreneur, whose skills and talents in the cosmetics and beauty industry make her stand out in a competitive market. Beyond the business of beauty, Oye is a gospel music artist, actress and public speaker. This episode explores curated expert insights, for her beauty brand, and business tips for any entrepreneur looking to grow their revenue.
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Episode Transcript
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Speaker 1 (00:01):
Typically, if you wanted to create business, any type of business,
you would pursue one of two general approaches. You could
either increase a number of people you are serving, or
you could, which is what you said, you could increase
what you're selling to the same number of people. Hi,
(00:24):
my name is a dou working day, but everybody calls
me ID. I leave the team at Impact of Legos
where we help people build their businesses. What do I
mean by that? So we run, we sell workspaces, we
provide workspaces and private offices, and on top of that,
we also provide enablement programs, capacity building programs for founders
(00:49):
and owners of businesses. On the show with Me Today,
that show that you love so much that helps you,
that gives practical business nuggets for building businesses, called the
Smart Growth Podcast, I have with me with your Shady
or your color, an entrepreneur who will share so much
(01:11):
about her business with us today. Hi, your Shaddy, it's
a pleasure to have you on the on today's show,
the Smart Growth Podcast. Would you just take a few
minutes to tell us about your personality, your background and
the business.
Speaker 2 (01:30):
My name is O Caldy Oor your Shady. I'm a beautician,
and anything beauty Saloons spa cosmetic. That is my field
and I've been in this business for about eight years now.
(01:52):
I started as self thought and I grew into becoming
better over the years. I took some trainings, I to
undergo some trainings, and I've been able to make impact.
I also have so much passion for teaching young people
(02:14):
like myself and to touring them in the beauty aspect.
Speaker 1 (02:19):
Lovely, lovely, lovely. I mean, I have the greatest respect
for the way you've described it's beautyian for a novice
like myself and many other people out there. Can you
break that down for us? What are the reasonable things
(02:40):
to expect from a beautyian in terms of service delivery
or in services?
Speaker 2 (02:46):
Okay, so beauty is very large, it is wide. I'm
very versatile and I'm multi talented. I started as a
professional makeup artist. It's part of beauty. Yes, that's what
(03:06):
then I do. Then I moved into hair business, making
hair any kind, Tradelocks natural hair treatment. I'm a natural
hair specialists. I'm a very strong advocate for natural hair.
I love it when African women can show their hair
(03:28):
weird braids rather than putting on a week covering what
they have. Yeah, so I also do nails, pedicure, manicure, faciales.
So anything that has to do with looking good, that
is what I do. I glant people up for parties,
(03:50):
for events. I do gilly ready made gillies, auto gillies,
and I saw them myself, so I know how to
pedule the mashe.
Speaker 1 (04:01):
Yes, some multi talented. Indeed, I can't wait to I
can't wait to hear how you're transforming the talents to irancome.
So tell me about the business. So that's a lot
about your talents. Can you tell us a little bit
(04:22):
about your business? So which of these talents have you
converted to money making ventures? And you know how what
does that look like? How much of a businesses that
us about business aspect of you?
Speaker 2 (04:40):
Okay? I started as I started doing make up for
myself initially because I had so much passion for looking good.
And I realized that anytime I would go out because
while you so beautiful, you look good. Sometimes I will
(05:02):
even put a mirror in front of myself and make
my hair myself. When I was in the boarding school,
people will say, are you a witch? They sleep, they
wake up, and I have weaving on my head done
by myself, neatly done over myself because I had very
full natural hair and nobody wanted to make my hair,
(05:23):
so I would do it myself. And after secondary school,
I'll be at home. Wait if I admissure, then I'll
just pick something. I just wanted to get my hands busy.
And when I got to school, I realized that in
the school hostel, young girls would be going out and
(05:45):
I will look at them and say, I don't think
this is good. I think I can make you look better.
Then I started doing their makeup. I'll pack their hair.
You know, when they go out, they'll be like, who
did this for you? Just it's a you, it's this person,
and it'stand like a joke. Then I decided to monetize
these gifts that God has given to me because I
(06:05):
didn't believe. I just wanted to do it because of
the passion. I knew it was something I wanted to
do for life. I had so much passion for it.
And I graduated and I told myself, this is what
I want to do for a living. Then I remember
I converted our living room into a beauty studio. Yeah,
(06:29):
the first thing I did. I sold my laptop, then
I sold another phone I was not really making use of.
I saw this. I was able to get little money
for that, and I remember installing the World Papers myself,
and my mom was like, what are you trying to do?
You want to turn this place to a market space.
I said, don't worry, just see what I want to do.
(06:50):
And God gave me an inspiration to do a Testy
Day challenge. And what I did was I would go
out there in the streets talk to every beautiful woman
I see out there, random strangers, people have never met before.
I had so much confidence and I'll tell them, Hi, Hello,
(07:11):
my name is O. Yeah, I'm a Beautyian. I love
to glam your would you love to come? And your Nigerians?
They love things like that. Is there anybody I would
not like to do good? Yes? And some of them
would be skeptical initially, and sometimes I'll tell them, okay,
go to my Instagram page. But I was doing that
to build my brand. I was also doing that to
(07:33):
build my portfolio because I can't just say this is
what I'm doing and my page there's no content, there's nothing.
So they takeed their challenge. The concert. Behind that was
to get people that will bring people that will bring people.
So I did free makeup, free glam for people that
went back home to tell their sister, their mother, their friend,
(07:55):
and those people they came with paid for the service.
It was no longer free. The first impression was very
important to lose. So that was how I started. And
I graduated from our living room because my mom then
we say, what is going on? Cars are parked in
front of our house. They're looking for one timey girl
(08:16):
who is the person? And I'll come out. So I
graduated to having my own space, my only two space.
I was there for a few months and the space
could no longer contain me. Then I graduated into a
bigger space. I had over ten apprentices working under me.
I had people I was training. So it started running
(08:38):
as a beauty school or his place started running as
a beauty school, and I started in Abuja. Then I
relocated to Legers in twenty twenty three. So it started
running as a beauty school and people would come from
different places, even neighboring state. Because Natural State was close
to Abuja. We had people bring their kids, young people
(09:03):
like myself too, and all the people I had, people
that were old enough to give it to me, that
I trained over the years.
Speaker 1 (09:12):
Okay, that's that's a really really inspiring story. Great to
see your passion, great to see hear it in your voice,
and even you know, see see the results. If we
were to drill down into the numbers in your business,
(09:33):
what's what's the average number of clients that you process
on a monthly business?
Speaker 2 (09:41):
Mm hmmm, serve a month For the kind of business
that I do, it is it's it is not stable
because it's a multi it's a month's it's it's a lot.
(10:02):
Let me see, let me put it that way. But
then I should have about thirty clients each average in
a month. And that is when I don't do so much.
When I don't do so much, so our job comes
like contract. Sometimes it could be a wedding and a
(10:24):
bride will say I have ten people, so I want
you to make up in just one day. In that
one day, we could end a million. In that one day.
It could be five million. In that one day, it
would be twenty thousand. So it comes sometimes as individuals.
One person can just come and say I just want
to do my nails and that's it. Then sometimes you
(10:47):
have five people come at the same time and as.
Speaker 1 (10:50):
Women usually do and their way too ready somewhere, yes,
love you. So that's your thirty people. Grasp revenues revenue
just and I know you said it can go as
as x as as you as why but just an
average monthly revenue figure? What would you say that that is?
Speaker 2 (11:14):
Okay? In a month it could be a million some
months it's more.
Speaker 1 (11:23):
Would you be comfortable if we work with a million?
Speaker 2 (11:26):
Just as a thah just too, yes you can work
with that, okay.
Speaker 1 (11:34):
So question for you what does business growth? What does
it mean to you? When you have business growth? What
does that mean? What does it what is a what
is a potential outcome in the next six months or
even six to all months that if the outcome happens
in your business? You would say, oh, have legal what
(11:56):
does that mean to you?
Speaker 2 (11:58):
Okay? The first thing I would like to say is
that for you to experience growth, you need to be consistent.
You need to show up every single day. And how
would you say your business has gon? I would say
when you understand your niche and when people get value
(12:22):
for their.
Speaker 1 (12:23):
Money as time goes on, So thinking about the numbers
now average of thirty in a month totally in average
of a million in a month before we started docting
experiences and stuff like that. Just average that comes to
(12:43):
about thirty k if my math is correct, average of
thirty k per clients average. If by this is me,
if we have another conversation by November and you are
now doing three hundred caper clients and gross revenue of
(13:04):
ten millionaires per month, would you call that group.
Speaker 2 (13:09):
Growth is relative? Actually, and for me, it's not about
the numbers. You should be able to manage the numbers.
Because it's one thing to have many clients. It is
one thing to be able to manage the clients that
you have. So I'd rather have thirty people that I
(13:35):
can give value for their money then have three hundred
people that I don't have enough capacity to manage. And
at the end of the day, the workload is much
and the money I still have to spend more, so
(13:59):
I have to okay, So let me give you a
practical example. In twenty twenty two, I had a major
breakdown in my business. Had to shut down some branches
because I grew into having other branches of my business
and I realized that I needed to structure my business
(14:23):
in a way that the business could survive without me
as a person, because oh yeah is a person. Oh
yea's place is the brand. So the way I started
the brand could not survive without a year and in
twenty twenty two, I had a major health challenge that
(14:44):
I had to reduce the rate at which I was
working because I was so busy that I was always
on flights traveling from my Boudja to this place to
that place, doing jobs and there was I started to
borne out. The workload was a lot. I edered to
employ more people, and there were clients that would also
(15:07):
say that no, if it is not oh yeah, I
don't want So I still having many more clients, but
because they could not get the value that they wanted,
I started losing them because I could not manage the workload. Yes,
so I'd had to now strategize and work based on bookings.
(15:31):
So you can just work and say, oh I want
to do this, I want to do that. You need
to tell me before you want to come, and I
should check my schedule if I'm able to accommodate that client.
So if I'm only able to accommodate that client. I
just have to be very honest and say no, I
cannot take this job because imagine taking it. Sometimes it
(15:53):
could be the pay might be really attractive and tempting,
but the truth is, for what reasons? Why Why should
I take money? And at the end of the day
I cannot deliver It's not worth it.
Speaker 1 (16:08):
That's interesting, that's very interesting. So you've you've gone into
some of the details of managing growth, as you said,
managing the challenges that come with growth. Let's let's let's
trip learn and focus on one aspect of growth that
(16:29):
you mentioned earlier. So typically, if you wanted to grow
a business, any type of business you you would you
would pursue one of two general approaches. You could either
increase the number of people we are serving, let's grow
your customer base, or you could which is what you said,
(16:53):
you could increase what you're selling to the same number
of people. Right, So, if you had thirty customers or
you're making a millionaire, option one, you could grow thirty
to sixty, ninety one, twenty or fifteen, or you could
(17:14):
keep thirty, keep them satisfied, and then sell more to them.
So today all thirty are doing make up whenever there's
make up, well most of the time when there's makeup.
If eighty percent of makeup clients are on their way
to a wedding, then gilly time is just like we're
(17:35):
going and.
Speaker 2 (17:35):
A gigiven so so so can you tell us about that?
Speaker 1 (17:45):
Have you seen such trends in your own personal business journey?
Have you seen instances where you saw an opportunity to
add complementary services? And if if that's the case, how
did you manage that?
Speaker 2 (18:02):
Okay, I think it's a strategy that has really worked
for me for so many years, and that was how
I was able to grow into doing other businesses. The
clients could come and say I want to do make up.
Sometimes they won't tell you I how to do illegally,
(18:22):
and I say, I know I'll retire illegally. I need
to do your makeup. Then I don't do magazine no, no, no,
just they need to talk up. I need to go
a long way. And sometimes they will tell me, okay,
come to my house when the when I know the
client is staying very close to me. Sometimes I convinced
them to come over because I know that when they
come I have trained my staff to do marketing. So
(18:46):
you look at the clients. Auntie, you did not fix
your nails. We fix your nails. Auntie, hmmm, this your
hair We sell heir care productor sometimes the clients will
end up spending times three of what they want to do.
And sometimes when I go for home service inclined to
(19:07):
say oh, okay, I want to do my makeup blah
blah blah blah blah, I say okay. Then they will
tell me can you come back so so time if
that time is not convenient for me. Sometimes I will
tell them that it's always getting the make up. I
could train you for just you know. Some of them say, okay,
I don't even live in Nigeria. It's always difficult to
get a makeup artist. When I travel back, I could
(19:29):
do virtual classes for you and just pay for four
sessions and we are good to go. Somebody say, oh,
I don't believe it's true. Then I will show them
testimonials from people that have trained virtually and okay, how
to do your eyebrows, and at the end of the
day I go back home with extra cash. Sometimes I
also tell them do you have a sister who is
also going for the event, it won't be so good
(19:51):
doing just one person. So to cut cost of transportation,
let's let's have many more people. I could come with
my assistant that we have more people to attend to.
So it's a strategy that's fantastic.
Speaker 1 (20:07):
At this point in time. What are your growth goals?
What do you want to achieve? What do you want
to see in six to twelve monster for your business?
Speaker 2 (20:16):
Hmm, Okay, I want to be able to sell product
in my name, products that I produced myself. Yes, I'm
working towards that. I want to be able to put
something out there beyond my service, something that I produce
(20:39):
with my hands. Yes, I also want to be able
to conquer Legos as a whole. Yes, as a whole.
It's been one year and six months I moved into
Legos from a puja. Relocating hasn't been so easy. But
then I'm grateful or I'm grateful for growth, That's what
(21:03):
I would say, And I would say that there are
so many opportunities in Legals, and I think I've met
people that also value my craft and understand that they
give value for their money.
Speaker 1 (21:18):
Okay, hopefully in six months, maybe two months, when we
have another conversation. Your name will be out there on
many products and they would be so viral. Right before
you even work in the room. You'll be like, oh,
(21:40):
that's the leading with that's planning. Of course, I know
that name is I started the supermarket, I started on TV.
I heard it on radio hopefully.
Speaker 2 (21:48):
Okay, thank you.
Speaker 1 (21:49):
So we had to support you, rooting for you. You
should very best.
Speaker 2 (21:53):
Thank you, thank you.
Typically, if you wanted to create business, any type of business,
you would pursue one of two general approaches. You could
either increase a number of people you are serving, or
you could, which is what you said, you could increase
what you're selling to the same number of people. Hi,
(00:24):
my name is a dou working day, but everybody calls
me ID. I leave the team at Impact of Legos
where we help people build their businesses. What do I
mean by that? So we run, we sell workspaces, we
provide workspaces and private offices, and on top of that,
we also provide enablement programs, capacity building programs for founders
(00:49):
and owners of businesses. On the show with Me Today,
that show that you love so much that helps you,
that gives practical business nuggets for building businesses, called the
Smart Growth Podcast, I have with me with your Shady
or your color, an entrepreneur who will share so much
(01:11):
about her business with us today. Hi, your Shaddy, it's
a pleasure to have you on the on today's show,
the Smart Growth Podcast. Would you just take a few
minutes to tell us about your personality, your background and
the business.
Speaker 2 (01:30):
My name is O Caldy Oor your Shady. I'm a beautician,
and anything beauty Saloons spa cosmetic. That is my field
and I've been in this business for about eight years now.
(01:52):
I started as self thought and I grew into becoming
better over the years. I took some trainings, I to
undergo some trainings, and I've been able to make impact.
I also have so much passion for teaching young people
(02:14):
like myself and to touring them in the beauty aspect.
Speaker 1 (02:19):
Lovely, lovely, lovely. I mean, I have the greatest respect
for the way you've described it's beautyian for a novice
like myself and many other people out there. Can you
break that down for us? What are the reasonable things
(02:40):
to expect from a beautyian in terms of service delivery
or in services?
Speaker 2 (02:46):
Okay, so beauty is very large, it is wide. I'm
very versatile and I'm multi talented. I started as a
professional makeup artist. It's part of beauty. Yes, that's what
(03:06):
then I do. Then I moved into hair business, making
hair any kind, Tradelocks natural hair treatment. I'm a natural
hair specialists. I'm a very strong advocate for natural hair.
I love it when African women can show their hair
(03:28):
weird braids rather than putting on a week covering what
they have. Yeah, so I also do nails, pedicure, manicure, faciales.
So anything that has to do with looking good, that
is what I do. I glant people up for parties,
(03:50):
for events. I do gilly ready made gillies, auto gillies,
and I saw them myself, so I know how to
pedule the mashe.
Speaker 1 (04:01):
Yes, some multi talented. Indeed, I can't wait to I
can't wait to hear how you're transforming the talents to irancome.
So tell me about the business. So that's a lot
about your talents. Can you tell us a little bit
(04:22):
about your business? So which of these talents have you
converted to money making ventures? And you know how what
does that look like? How much of a businesses that
us about business aspect of you?
Speaker 2 (04:40):
Okay? I started as I started doing make up for
myself initially because I had so much passion for looking good.
And I realized that anytime I would go out because
while you so beautiful, you look good. Sometimes I will
(05:02):
even put a mirror in front of myself and make
my hair myself. When I was in the boarding school,
people will say, are you a witch? They sleep, they
wake up, and I have weaving on my head done
by myself, neatly done over myself because I had very
full natural hair and nobody wanted to make my hair,
(05:23):
so I would do it myself. And after secondary school,
I'll be at home. Wait if I admissure, then I'll
just pick something. I just wanted to get my hands busy.
And when I got to school, I realized that in
the school hostel, young girls would be going out and
(05:45):
I will look at them and say, I don't think
this is good. I think I can make you look better.
Then I started doing their makeup. I'll pack their hair.
You know, when they go out, they'll be like, who
did this for you? Just it's a you, it's this person,
and it'stand like a joke. Then I decided to monetize
these gifts that God has given to me because I
(06:05):
didn't believe. I just wanted to do it because of
the passion. I knew it was something I wanted to
do for life. I had so much passion for it.
And I graduated and I told myself, this is what
I want to do for a living. Then I remember
I converted our living room into a beauty studio. Yeah,
(06:29):
the first thing I did. I sold my laptop, then
I sold another phone I was not really making use of.
I saw this. I was able to get little money
for that, and I remember installing the World Papers myself,
and my mom was like, what are you trying to do?
You want to turn this place to a market space.
I said, don't worry, just see what I want to do.
(06:50):
And God gave me an inspiration to do a Testy
Day challenge. And what I did was I would go
out there in the streets talk to every beautiful woman
I see out there, random strangers, people have never met before.
I had so much confidence and I'll tell them, Hi, Hello,
(07:11):
my name is O. Yeah, I'm a Beautyian. I love
to glam your would you love to come? And your Nigerians?
They love things like that. Is there anybody I would
not like to do good? Yes? And some of them
would be skeptical initially, and sometimes I'll tell them, okay,
go to my Instagram page. But I was doing that
to build my brand. I was also doing that to
(07:33):
build my portfolio because I can't just say this is
what I'm doing and my page there's no content, there's nothing.
So they takeed their challenge. The concert. Behind that was
to get people that will bring people that will bring people.
So I did free makeup, free glam for people that
went back home to tell their sister, their mother, their friend,
(07:55):
and those people they came with paid for the service.
It was no longer free. The first impression was very
important to lose. So that was how I started. And
I graduated from our living room because my mom then
we say, what is going on? Cars are parked in
front of our house. They're looking for one timey girl
(08:16):
who is the person? And I'll come out. So I
graduated to having my own space, my only two space.
I was there for a few months and the space
could no longer contain me. Then I graduated into a
bigger space. I had over ten apprentices working under me.
I had people I was training. So it started running
(08:38):
as a beauty school or his place started running as
a beauty school, and I started in Abuja. Then I
relocated to Legers in twenty twenty three. So it started
running as a beauty school and people would come from
different places, even neighboring state. Because Natural State was close
to Abuja. We had people bring their kids, young people
(09:03):
like myself too, and all the people I had, people
that were old enough to give it to me, that
I trained over the years.
Speaker 1 (09:12):
Okay, that's that's a really really inspiring story. Great to
see your passion, great to see hear it in your voice,
and even you know, see see the results. If we
were to drill down into the numbers in your business,
(09:33):
what's what's the average number of clients that you process
on a monthly business?
Speaker 2 (09:41):
Mm hmmm, serve a month For the kind of business
that I do, it is it's it is not stable
because it's a multi it's a month's it's it's a lot.
(10:02):
Let me see, let me put it that way. But
then I should have about thirty clients each average in
a month. And that is when I don't do so much.
When I don't do so much, so our job comes
like contract. Sometimes it could be a wedding and a
(10:24):
bride will say I have ten people, so I want
you to make up in just one day. In that
one day, we could end a million. In that one day.
It could be five million. In that one day, it
would be twenty thousand. So it comes sometimes as individuals.
One person can just come and say I just want
to do my nails and that's it. Then sometimes you
(10:47):
have five people come at the same time and as.
Speaker 1 (10:50):
Women usually do and their way too ready somewhere, yes,
love you. So that's your thirty people. Grasp revenues revenue
just and I know you said it can go as
as x as as you as why but just an
average monthly revenue figure? What would you say that that is?
Speaker 2 (11:14):
Okay? In a month it could be a million some
months it's more.
Speaker 1 (11:23):
Would you be comfortable if we work with a million?
Speaker 2 (11:26):
Just as a thah just too, yes you can work
with that, okay.
Speaker 1 (11:34):
So question for you what does business growth? What does
it mean to you? When you have business growth? What
does that mean? What does it what is a what
is a potential outcome in the next six months or
even six to all months that if the outcome happens
in your business? You would say, oh, have legal what
(11:56):
does that mean to you?
Speaker 2 (11:58):
Okay? The first thing I would like to say is
that for you to experience growth, you need to be consistent.
You need to show up every single day. And how
would you say your business has gon? I would say
when you understand your niche and when people get value
(12:22):
for their.
Speaker 1 (12:23):
Money as time goes on, So thinking about the numbers
now average of thirty in a month totally in average
of a million in a month before we started docting
experiences and stuff like that. Just average that comes to
(12:43):
about thirty k if my math is correct, average of
thirty k per clients average. If by this is me,
if we have another conversation by November and you are
now doing three hundred caper clients and gross revenue of
(13:04):
ten millionaires per month, would you call that group.
Speaker 2 (13:09):
Growth is relative? Actually, and for me, it's not about
the numbers. You should be able to manage the numbers.
Because it's one thing to have many clients. It is
one thing to be able to manage the clients that
you have. So I'd rather have thirty people that I
(13:35):
can give value for their money then have three hundred
people that I don't have enough capacity to manage. And
at the end of the day, the workload is much
and the money I still have to spend more, so
(13:59):
I have to okay, So let me give you a
practical example. In twenty twenty two, I had a major
breakdown in my business. Had to shut down some branches
because I grew into having other branches of my business
and I realized that I needed to structure my business
(14:23):
in a way that the business could survive without me
as a person, because oh yeah is a person. Oh
yea's place is the brand. So the way I started
the brand could not survive without a year and in
twenty twenty two, I had a major health challenge that
(14:44):
I had to reduce the rate at which I was
working because I was so busy that I was always
on flights traveling from my Boudja to this place to
that place, doing jobs and there was I started to
borne out. The workload was a lot. I edered to
employ more people, and there were clients that would also
(15:07):
say that no, if it is not oh yeah, I
don't want So I still having many more clients, but
because they could not get the value that they wanted,
I started losing them because I could not manage the workload. Yes,
so I'd had to now strategize and work based on bookings.
(15:31):
So you can just work and say, oh I want
to do this, I want to do that. You need
to tell me before you want to come, and I
should check my schedule if I'm able to accommodate that client.
So if I'm only able to accommodate that client. I
just have to be very honest and say no, I
cannot take this job because imagine taking it. Sometimes it
(15:53):
could be the pay might be really attractive and tempting,
but the truth is, for what reasons? Why Why should
I take money? And at the end of the day
I cannot deliver It's not worth it.
Speaker 1 (16:08):
That's interesting, that's very interesting. So you've you've gone into
some of the details of managing growth, as you said,
managing the challenges that come with growth. Let's let's let's
trip learn and focus on one aspect of growth that
(16:29):
you mentioned earlier. So typically, if you wanted to grow
a business, any type of business you you would you
would pursue one of two general approaches. You could either
increase the number of people we are serving, let's grow
your customer base, or you could which is what you said,
(16:53):
you could increase what you're selling to the same number
of people. Right, So, if you had thirty customers or
you're making a millionaire, option one, you could grow thirty
to sixty, ninety one, twenty or fifteen, or you could
(17:14):
keep thirty, keep them satisfied, and then sell more to them.
So today all thirty are doing make up whenever there's
make up, well most of the time when there's makeup.
If eighty percent of makeup clients are on their way
to a wedding, then gilly time is just like we're
(17:35):
going and.
Speaker 2 (17:35):
A gigiven so so so can you tell us about that?
Speaker 1 (17:45):
Have you seen such trends in your own personal business journey?
Have you seen instances where you saw an opportunity to
add complementary services? And if if that's the case, how
did you manage that?
Speaker 2 (18:02):
Okay, I think it's a strategy that has really worked
for me for so many years, and that was how
I was able to grow into doing other businesses. The
clients could come and say I want to do make up.
Sometimes they won't tell you I how to do illegally,
(18:22):
and I say, I know I'll retire illegally. I need
to do your makeup. Then I don't do magazine no, no, no,
just they need to talk up. I need to go
a long way. And sometimes they will tell me, okay,
come to my house when the when I know the
client is staying very close to me. Sometimes I convinced
them to come over because I know that when they
come I have trained my staff to do marketing. So
(18:46):
you look at the clients. Auntie, you did not fix
your nails. We fix your nails. Auntie, hmmm, this your
hair We sell heir care productor sometimes the clients will
end up spending times three of what they want to do.
And sometimes when I go for home service inclined to
(19:07):
say oh, okay, I want to do my makeup blah
blah blah blah blah, I say okay. Then they will
tell me can you come back so so time if
that time is not convenient for me. Sometimes I will
tell them that it's always getting the make up. I
could train you for just you know. Some of them say, okay,
I don't even live in Nigeria. It's always difficult to
get a makeup artist. When I travel back, I could
(19:29):
do virtual classes for you and just pay for four
sessions and we are good to go. Somebody say, oh,
I don't believe it's true. Then I will show them
testimonials from people that have trained virtually and okay, how
to do your eyebrows, and at the end of the
day I go back home with extra cash. Sometimes I
also tell them do you have a sister who is
also going for the event, it won't be so good
(19:51):
doing just one person. So to cut cost of transportation,
let's let's have many more people. I could come with
my assistant that we have more people to attend to.
So it's a strategy that's fantastic.
Speaker 1 (20:07):
At this point in time. What are your growth goals?
What do you want to achieve? What do you want
to see in six to twelve monster for your business?
Speaker 2 (20:16):
Hmm, Okay, I want to be able to sell product
in my name, products that I produced myself. Yes, I'm
working towards that. I want to be able to put
something out there beyond my service, something that I produce
(20:39):
with my hands. Yes, I also want to be able
to conquer Legos as a whole. Yes, as a whole.
It's been one year and six months I moved into
Legos from a puja. Relocating hasn't been so easy. But
then I'm grateful or I'm grateful for growth, That's what
(21:03):
I would say, And I would say that there are
so many opportunities in Legals, and I think I've met
people that also value my craft and understand that they
give value for their money.
Speaker 1 (21:18):
Okay, hopefully in six months, maybe two months, when we
have another conversation. Your name will be out there on
many products and they would be so viral. Right before
you even work in the room. You'll be like, oh,
(21:40):
that's the leading with that's planning. Of course, I know
that name is I started the supermarket, I started on TV.
I heard it on radio hopefully.
Speaker 2 (21:48):
Okay, thank you.
Speaker 1 (21:49):
So we had to support you, rooting for you. You
should very best.
Speaker 2 (21:53):
Thank you, thank you.
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