June 18, 2025 • 18 mins
Mimi Usman is more than just a makeup artist—she’s building a beauty brand that speaks confidence, culture, and creativity. In this episode of Smart Growth, Mimi shares how she turned her passion for makeup and gele styling into a growing business, the real hustle behind getting consistent clients, and what it takes to stay relevant in Nigeria’s fast-moving beauty space. Our expert joins the conversation with practical business tips on how to grow visibility, set profitable pricing, and turn skills into structure. If you’re a creative trying to turn talent into income, this one’s for you.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Because you don't have revenue yet. The next best thing
that I think you should be focusing on is the
closest predictor of revenue. The thing that signals that you
are close to making revenue, signals that almost guarantee that
you will eventually make money. Does that make sense? Hi?
(00:26):
My name is the door working Dy, but everybody calls
me ID. I lead the team at Impact to Legos
where we help entrepreneurs, startup founders, semi founders build their businesses.
So we offer co working spaces and capacity building programs
for business owners. I'm here on the show today, Smart Growth,
(00:48):
that show that helps you see real life examples of
people building businesses and learn vital nuggets for building your
own business with a hard working resourcefully. Her name is
Mariam Hassan Usman, and she's here to tell us a
bit about her business today on the Smart Growth podcast.
(01:11):
Hi Mariam, Hi, how are you today? Awesome? Awesome, pleasure
to have your hair today. So we just asked you
a few questions today on this show and hopefully by
the end of this show you will have you work
out of her a better business woman. Okay, hopefully can
(01:32):
you give us can you take a few minutes to
tell us about yourself and your business and your background.
Speaker 2 (01:37):
Thank you. Hi.
Speaker 3 (01:39):
I'm Mary and my son Usman, the founder of Mimi Concepts,
Miss Gilly and Mimi Essential. So we make up parties
hair stylist and Gilly artists and also heaving as So
I started your business professionally twenty twenty year. So I
(02:00):
growing up, I always like doing make up, like I
like the fashion thing, and it's always robbing make up
on me and I really know. So after school after
my SSSS so, I just waiting for admission and I
just saw one flyer and I just picked it up
to it. My sister I even brought to the house
and I said, let me just go this free training
(02:21):
in church. So as I started the make up, I
think I went to like two different places to train
and I was like, okay, I also like styling, so
I went to styling as well. So I passed the
make up and I entered into styling. So I started
doing normal I don't break, just basically the fixing out
(02:43):
what I do. So afterwards I went to Gilly as well.
By Gailly was not like really intensive training. During that
lockdown to twenty I a friend of my shad.
Speaker 2 (02:55):
I think only Gaily is posts. Yeah, only Gailly is.
Speaker 3 (02:58):
A big Gailly access Okay. So it was in like
a free training online. So that's when I started. I
was watching the videos and I really love to get
the craft. I like tanks capsule as I like I
I joined the program. I joined the class that I
kept on practicing and practicing my money in drinking logdown
because it can't go anywhere, so that I perfect my Gilly.
Speaker 2 (03:21):
Then I started most of them.
Speaker 3 (03:23):
Most of the time clients wanted to do make up
and to Gilly that I was, and some clients just
wanted to do it costs, so that I so mmhmm.
Then I started. Some people say asked me, you sall hey,
So I just put it.
Speaker 2 (03:40):
It was easy. I just started selling hare like. That's okay.
Speaker 1 (03:45):
That's very interesting. That's an interesting box story, and your
passion for what you do clearly shines forth. So you
mentioned the word clients. How many clients do you currently have.
Speaker 3 (04:02):
I recently moved to the island because I got married
last day.
Speaker 2 (04:06):
I'm trying to build my client base small.
Speaker 3 (04:10):
My client previously was like refer because I do a
lot of collaboration. So I'm just coming up, Like I said,
I just like I just started.
Speaker 2 (04:19):
I'm still grewing. I'm still grewing in the business.
Speaker 3 (04:22):
So I don't have a lot of clients, so I
do more collaboration, and I think it's retturning back.
Speaker 2 (04:29):
They are returning also.
Speaker 1 (04:31):
Okay, So that seems to suggest that perhaps some of
the people you were serving on the mainland are location sensitive,
meaning that because it's mainland and now you're on the island,
you are not really serving them anymore. Yes, okay, so
you are now trying to build a new client client
base on the island. Okay, but you mentioned collaborations. Tell
(04:54):
me about those collaborations. What does that mean, Like, how
does that work?
Speaker 2 (04:58):
You know, I do the trees.
Speaker 3 (05:00):
Most of the people are just doing just one like
most of the Americal part of curing stylists to just
we just to just come together and just create something
to post like a scase in our partners, like just
comme on to your thing, like this is what you want.
Everybody just come up with and they just think create.
That's collaboration. So we'll photographers and videographers everybody.
Speaker 1 (05:26):
Yes, okay, So but you do get paid for the
small aspect of the team work that you do.
Speaker 2 (05:33):
For the collaboration. Nobody.
Speaker 3 (05:36):
We contribute to pick the model and pay space as
I talk.
Speaker 1 (05:42):
Okay, So clearly revenue is in your future, right, So
so you're know you're making money, yeah, but you are
doing something that is putting you out there and hopefully
make you money in the next few in a short
space of time. Okay, So how have you seen that
(06:10):
people have received these collaborations? So when you guys come
together and create the the videos, right, videos, so everybody
seems together, contributes and creates these videos, use a model,
create the videos. How are those things being received? Do
(06:30):
you share them on socials?
Speaker 2 (06:33):
Yes?
Speaker 1 (06:34):
What was the reception on socials? Instagram, TikTok, I don't
really share them, right? What does that look like?
Speaker 3 (06:40):
Do they go?
Speaker 1 (06:41):
Are they received? And when they are received? Have you
seen any Oh my god, I can't wait. I can't
wait to experience this meme? Have you gotten any of
those types of responses?
Speaker 2 (06:53):
Okay?
Speaker 1 (06:54):
What I think that is most important for you right
now is what we call conversion. Okay, So think about
it like this. So right now you're invested, Okay, you
are You're sewing a seed, right you are, Yeah, you're
(07:14):
paying something forward and you don't want to do that forever.
There has to be a time when it starts to
pay you back. So you want to be monitoring the
investments as you are making them, so that you are
observing what is working and what is not working, so
(07:37):
you might can you share with us anything that you
have observed in the process of making various types of
videos or promotional videos. Because you don't have revenue yet, okay,
the next best thing that I think you should be
(07:57):
focusing on is the closest predictor of revenue, the thing
that signals that you are close to making revenue. Does
that make sense? You know you're making money. You are
so in sid you're interesting. I think what you focus
now is signals that almost guarantee that you will eventually
(08:18):
make money. Does that make sense? Yeah? So what are
those signals you are doing something that will make money
in the future. That thing that you are doing is videos.
Right with a team of fellow collaborators, right, fellow creators,
beautiful lovely word fellow creators. Now, are you guys as
(08:42):
a team tracking the effectiveness of those creative outputs?
Speaker 2 (08:50):
Yeah?
Speaker 1 (08:50):
We are, so tell me how are you checking them?
Speaker 2 (08:52):
So when your job calls, maybe give you relasative.
Speaker 3 (08:56):
Your grapher has a client and you will go to
your video acts there are do you have an instagramman?
And they go check the page and obviously I'm not
the only one that they are collaborating, so they have
a lot of what people's work get given me. I
don't just walk with I have a lot of things
I work with. It's okay, my my job is going
to be on the page, so like this is this,
(09:18):
this is what I want so the person when I
referred to this person, I did this particular job and
that's how it comes. So even me to the clients
to just come to my page, So how to this video?
Speaker 2 (09:29):
Did this picture? Did this make up? Or sometimes I.
Speaker 3 (09:32):
Didn't want to do the heir the'll be a make
up patterns they don't know. Sometimes some clients want separate,
like they want a guiliartists and make pats and yes,
so I do i't fit in anyone as I work
with a lot of people. So they will just ask
questions which I do refer some jokes. There's our works,
(09:53):
it's coming back.
Speaker 1 (09:54):
Do you think there's a strict excellent and I and
I must comment the fact that you've been strategic and
to position yourself as useful for more than one area
of speciality. Right, So question for you, do you track
the number of referrals that come out of Are you
(10:15):
measuring the referrals that are coming out of those collaborations?
So if you and I and maybe two other people
do ten collaborations, out of every ten collaborations we do,
how many of them results in a direct referral for you?
So right now, you typically, as it's seen, you and
(10:39):
your team, your fellow collaborators publish content onto a scene page, right,
and then people would be like, oh, this makeup looks lovely,
or this hair looks lovely, or this gaily looks lovely?
Can I contact the person directly and then click on
(10:59):
you when they go to your private page. So we've
established that generally speaking, just an estimate, out of every
same exposures you get usually about eight directs inquiries. So
now can you estimate for us again what that direct
(11:20):
direct inquiries turns to in a month? Is that eight
thousand and hour pro month? Is that eighty thousand? Is
that eight hundred thousand a month.
Speaker 3 (11:30):
At times the job is in from some people who
hate so I can just speak up one morning and
someone that has booked me, even when I meet.
Speaker 2 (11:38):
The books ichnogist for a job the same day.
Speaker 3 (11:41):
Yeah, I've traveled, traveled so elasted for the same job,
like improm to from a walk. Now, So the last
month was really really mind blowing. And I mean like
like six hundred relax last months.
Speaker 2 (11:57):
That's in two weeks. Yeah, two. It's not like before.
Speaker 3 (12:00):
I cannot even track, like I have my books, so
I don't really know, like okay, going in two weeks,
I mean like key, okay, okay, So it's just grow up.
Sometimes I don't make up to that as well.
Speaker 1 (12:14):
Okaya's a question for you. What does growth mean to you?
What does it mean if you say someone wants to
help you grow your business? What does that? Would you
like to make the same six hundred ky.
Speaker 3 (12:29):
This month to make more?
Speaker 1 (12:31):
You want to make more? Let's just say for discussion purposes,
you want to double that? Yes, you to make one
point too next month, and then one point eight the
next month, and then two point four the next month. Right,
that looks like growth?
Speaker 2 (12:45):
Yes?
Speaker 1 (12:46):
Good? I think that one of the first things you
need to do to be able to achieve that type
of growth is to be on top of your numbers.
So you said you have a record system, you have
a way of keeping your books right, but you are
(13:06):
not very confident. You're not very sure of what the
exact number that you made last month is. You need
to become the kind of person that if somebody taps
your from sleep, how much do you make last year?
It's in your It's at your finger tips. Because if
you if you found yourself in a conference center and
(13:30):
you press the elevator button and the elevator opened that
you saw an investor, you won't have time to look
at your books. It needs to be at your fingertips.
It needs to be on your lips right. So one
of the first things to master when it comes to
growing your business is understanding your numbers. And there are
certain numbers that are important. Some people use fancy was
(13:52):
on my book. So we say top line. Top line
means how much money did you make. Bottom line means
how much profit did you make? So you can mixix
under ky where your profit is sixty K, can mix
six under k where your profit is six k. It
can mixed Okay. Where your profit is minus sixty k many,
you spend more than your many, you're in your loss.
So you need to have those numbers always, always at
(14:16):
your fingertips. Okay, that's just that's just the tip. So
we established that you'd like to grow, Okay, I would
love that if we're having this conversation again in six
months time, you are at three point six million in
a month, okay, okay, and we can do it. Okay,
(14:37):
So how can we do that? Okay? There are a
couple of techniques to keep in mind when you want
to grow in business, Okay. Number one is to increase
the number of customers you have, or number two increase
the number of things you are selling to the same
(14:58):
number of customers. So let's say, just on un estimate
six hundred K. Let's just use it as an example.
Let's say that six hundred K came from the entire month. Okay,
how many people would you say it came from? How
many customers? Just the customers to So can we say
(15:19):
that the average transaction size for your business for last
month was three hundred K per customer? Right, just for
discussion purposes, It might change, it might go up or down,
but just for discussion purposes. So what I just said,
let me say it in another way. The way to
(15:39):
grow any business, implaying your business. To grow your business
is to either, in the next month sell to a
higher number of customers. So last month we did two
customers six hundred k. How can we sell to four
customers one point two million? Okay, there's one way one
(16:01):
Or how can we sell to How can we sell
two customers three hundred cage? Can I sell six hundred
k to each customer so that I still have two
customers when I am making more from my small number
of customers. Does that make sense? All right? So I
(16:21):
like the fact that you already have more than one
way to make money, because that signals to me that if,
for instance, three hundred K came from make up and
three hundred K came from gilly, then it means there's
an I do hairstyling that we didn't make money from
(16:44):
in a particular month. Dig I'm going so in order
to in order to go the amount of money where
I'm making from each customer, we can think of offering
them more services. You said something about starting to sell
that is not yet active. Hopefully by month six, when
(17:05):
we have another conversation, it's the same numbun of customers,
but now six hundred has become two point four. What
do you consider you take home assignment from this conversation.
How would you grow your business if we have this
conversation in six or twelve months time. What are the
things you need to be doing today so that you'll
(17:25):
be proud to tell me that your business is ten
times bigger and we.
Speaker 3 (17:29):
Discuss thank you. I need to know my numbers, okay.
I also find a way to increase more customers, okay,
or add much the service like you as to make
more money.
Speaker 1 (17:44):
I think that's it. There's not that, there's no secrets
to it, right, So I mean that's that's it. Basically,
thank you for obliging us. Thank you for sharing about
your business and your person. I'm rooting for you. You
forward to hearing that you are now on the faces
of newspapers and TV programs.
Speaker 2 (18:10):
H M.
Because you don't have revenue yet. The next best thing
that I think you should be focusing on is the
closest predictor of revenue. The thing that signals that you
are close to making revenue, signals that almost guarantee that
you will eventually make money. Does that make sense? Hi?
(00:26):
My name is the door working Dy, but everybody calls
me ID. I lead the team at Impact to Legos
where we help entrepreneurs, startup founders, semi founders build their businesses.
So we offer co working spaces and capacity building programs
for business owners. I'm here on the show today, Smart Growth,
(00:48):
that show that helps you see real life examples of
people building businesses and learn vital nuggets for building your
own business with a hard working resourcefully. Her name is
Mariam Hassan Usman, and she's here to tell us a
bit about her business today on the Smart Growth podcast.
(01:11):
Hi Mariam, Hi, how are you today? Awesome? Awesome, pleasure
to have your hair today. So we just asked you
a few questions today on this show and hopefully by
the end of this show you will have you work
out of her a better business woman. Okay, hopefully can
(01:32):
you give us can you take a few minutes to
tell us about yourself and your business and your background.
Speaker 2 (01:37):
Thank you. Hi.
Speaker 3 (01:39):
I'm Mary and my son Usman, the founder of Mimi Concepts,
Miss Gilly and Mimi Essential. So we make up parties
hair stylist and Gilly artists and also heaving as So
I started your business professionally twenty twenty year. So I
(02:00):
growing up, I always like doing make up, like I
like the fashion thing, and it's always robbing make up
on me and I really know. So after school after
my SSSS so, I just waiting for admission and I
just saw one flyer and I just picked it up
to it. My sister I even brought to the house
and I said, let me just go this free training
(02:21):
in church. So as I started the make up, I
think I went to like two different places to train
and I was like, okay, I also like styling, so
I went to styling as well. So I passed the
make up and I entered into styling. So I started
doing normal I don't break, just basically the fixing out
(02:43):
what I do. So afterwards I went to Gilly as well.
By Gailly was not like really intensive training. During that
lockdown to twenty I a friend of my shad.
Speaker 2 (02:55):
I think only Gaily is posts. Yeah, only Gailly is.
Speaker 3 (02:58):
A big Gailly access Okay. So it was in like
a free training online. So that's when I started. I
was watching the videos and I really love to get
the craft. I like tanks capsule as I like I
I joined the program. I joined the class that I
kept on practicing and practicing my money in drinking logdown
because it can't go anywhere, so that I perfect my Gilly.
Speaker 2 (03:21):
Then I started most of them.
Speaker 3 (03:23):
Most of the time clients wanted to do make up
and to Gilly that I was, and some clients just
wanted to do it costs, so that I so mmhmm.
Then I started. Some people say asked me, you sall hey,
So I just put it.
Speaker 2 (03:40):
It was easy. I just started selling hare like. That's okay.
Speaker 1 (03:45):
That's very interesting. That's an interesting box story, and your
passion for what you do clearly shines forth. So you
mentioned the word clients. How many clients do you currently have.
Speaker 3 (04:02):
I recently moved to the island because I got married
last day.
Speaker 2 (04:06):
I'm trying to build my client base small.
Speaker 3 (04:10):
My client previously was like refer because I do a
lot of collaboration. So I'm just coming up, Like I said,
I just like I just started.
Speaker 2 (04:19):
I'm still grewing. I'm still grewing in the business.
Speaker 3 (04:22):
So I don't have a lot of clients, so I
do more collaboration, and I think it's retturning back.
Speaker 2 (04:29):
They are returning also.
Speaker 1 (04:31):
Okay, So that seems to suggest that perhaps some of
the people you were serving on the mainland are location sensitive,
meaning that because it's mainland and now you're on the island,
you are not really serving them anymore. Yes, okay, so
you are now trying to build a new client client
base on the island. Okay, but you mentioned collaborations. Tell
(04:54):
me about those collaborations. What does that mean, Like, how
does that work?
Speaker 2 (04:58):
You know, I do the trees.
Speaker 3 (05:00):
Most of the people are just doing just one like
most of the Americal part of curing stylists to just
we just to just come together and just create something
to post like a scase in our partners, like just
comme on to your thing, like this is what you want.
Everybody just come up with and they just think create.
That's collaboration. So we'll photographers and videographers everybody.
Speaker 1 (05:26):
Yes, okay, So but you do get paid for the
small aspect of the team work that you do.
Speaker 2 (05:33):
For the collaboration. Nobody.
Speaker 3 (05:36):
We contribute to pick the model and pay space as
I talk.
Speaker 1 (05:42):
Okay, So clearly revenue is in your future, right, So
so you're know you're making money, yeah, but you are
doing something that is putting you out there and hopefully
make you money in the next few in a short
space of time. Okay, So how have you seen that
(06:10):
people have received these collaborations? So when you guys come
together and create the the videos, right, videos, so everybody
seems together, contributes and creates these videos, use a model,
create the videos. How are those things being received? Do
(06:30):
you share them on socials?
Speaker 2 (06:33):
Yes?
Speaker 1 (06:34):
What was the reception on socials? Instagram, TikTok, I don't
really share them, right? What does that look like?
Speaker 3 (06:40):
Do they go?
Speaker 1 (06:41):
Are they received? And when they are received? Have you
seen any Oh my god, I can't wait. I can't
wait to experience this meme? Have you gotten any of
those types of responses?
Speaker 2 (06:53):
Okay?
Speaker 1 (06:54):
What I think that is most important for you right
now is what we call conversion. Okay, So think about
it like this. So right now you're invested, Okay, you
are You're sewing a seed, right you are, Yeah, you're
(07:14):
paying something forward and you don't want to do that forever.
There has to be a time when it starts to
pay you back. So you want to be monitoring the
investments as you are making them, so that you are
observing what is working and what is not working, so
(07:37):
you might can you share with us anything that you
have observed in the process of making various types of
videos or promotional videos. Because you don't have revenue yet, okay,
the next best thing that I think you should be
(07:57):
focusing on is the closest predictor of revenue, the thing
that signals that you are close to making revenue. Does
that make sense? You know you're making money. You are
so in sid you're interesting. I think what you focus
now is signals that almost guarantee that you will eventually
(08:18):
make money. Does that make sense? Yeah? So what are
those signals you are doing something that will make money
in the future. That thing that you are doing is videos.
Right with a team of fellow collaborators, right, fellow creators,
beautiful lovely word fellow creators. Now, are you guys as
(08:42):
a team tracking the effectiveness of those creative outputs?
Speaker 2 (08:50):
Yeah?
Speaker 1 (08:50):
We are, so tell me how are you checking them?
Speaker 2 (08:52):
So when your job calls, maybe give you relasative.
Speaker 3 (08:56):
Your grapher has a client and you will go to
your video acts there are do you have an instagramman?
And they go check the page and obviously I'm not
the only one that they are collaborating, so they have
a lot of what people's work get given me. I
don't just walk with I have a lot of things
I work with. It's okay, my my job is going
to be on the page, so like this is this,
(09:18):
this is what I want so the person when I
referred to this person, I did this particular job and
that's how it comes. So even me to the clients
to just come to my page, So how to this video?
Speaker 2 (09:29):
Did this picture? Did this make up? Or sometimes I.
Speaker 3 (09:32):
Didn't want to do the heir the'll be a make
up patterns they don't know. Sometimes some clients want separate,
like they want a guiliartists and make pats and yes,
so I do i't fit in anyone as I work
with a lot of people. So they will just ask
questions which I do refer some jokes. There's our works,
(09:53):
it's coming back.
Speaker 1 (09:54):
Do you think there's a strict excellent and I and
I must comment the fact that you've been strategic and
to position yourself as useful for more than one area
of speciality. Right, So question for you, do you track
the number of referrals that come out of Are you
(10:15):
measuring the referrals that are coming out of those collaborations?
So if you and I and maybe two other people
do ten collaborations, out of every ten collaborations we do,
how many of them results in a direct referral for you?
So right now, you typically, as it's seen, you and
(10:39):
your team, your fellow collaborators publish content onto a scene page, right,
and then people would be like, oh, this makeup looks lovely,
or this hair looks lovely, or this gaily looks lovely?
Can I contact the person directly and then click on
(10:59):
you when they go to your private page. So we've
established that generally speaking, just an estimate, out of every
same exposures you get usually about eight directs inquiries. So
now can you estimate for us again what that direct
(11:20):
direct inquiries turns to in a month? Is that eight
thousand and hour pro month? Is that eighty thousand? Is
that eight hundred thousand a month.
Speaker 3 (11:30):
At times the job is in from some people who
hate so I can just speak up one morning and
someone that has booked me, even when I meet.
Speaker 2 (11:38):
The books ichnogist for a job the same day.
Speaker 3 (11:41):
Yeah, I've traveled, traveled so elasted for the same job,
like improm to from a walk. Now, So the last
month was really really mind blowing. And I mean like
like six hundred relax last months.
Speaker 2 (11:57):
That's in two weeks. Yeah, two. It's not like before.
Speaker 3 (12:00):
I cannot even track, like I have my books, so
I don't really know, like okay, going in two weeks,
I mean like key, okay, okay, So it's just grow up.
Sometimes I don't make up to that as well.
Speaker 1 (12:14):
Okaya's a question for you. What does growth mean to you?
What does it mean if you say someone wants to
help you grow your business? What does that? Would you
like to make the same six hundred ky.
Speaker 3 (12:29):
This month to make more?
Speaker 1 (12:31):
You want to make more? Let's just say for discussion purposes,
you want to double that? Yes, you to make one
point too next month, and then one point eight the
next month, and then two point four the next month. Right,
that looks like growth?
Speaker 2 (12:45):
Yes?
Speaker 1 (12:46):
Good? I think that one of the first things you
need to do to be able to achieve that type
of growth is to be on top of your numbers.
So you said you have a record system, you have
a way of keeping your books right, but you are
(13:06):
not very confident. You're not very sure of what the
exact number that you made last month is. You need
to become the kind of person that if somebody taps
your from sleep, how much do you make last year?
It's in your It's at your finger tips. Because if
you if you found yourself in a conference center and
(13:30):
you press the elevator button and the elevator opened that
you saw an investor, you won't have time to look
at your books. It needs to be at your fingertips.
It needs to be on your lips right. So one
of the first things to master when it comes to
growing your business is understanding your numbers. And there are
certain numbers that are important. Some people use fancy was
(13:52):
on my book. So we say top line. Top line
means how much money did you make. Bottom line means
how much profit did you make? So you can mixix
under ky where your profit is sixty K, can mix
six under k where your profit is six k. It
can mixed Okay. Where your profit is minus sixty k many,
you spend more than your many, you're in your loss.
So you need to have those numbers always, always at
(14:16):
your fingertips. Okay, that's just that's just the tip. So
we established that you'd like to grow, Okay, I would
love that if we're having this conversation again in six
months time, you are at three point six million in
a month, okay, okay, and we can do it. Okay,
(14:37):
So how can we do that? Okay? There are a
couple of techniques to keep in mind when you want
to grow in business, Okay. Number one is to increase
the number of customers you have, or number two increase
the number of things you are selling to the same
(14:58):
number of customers. So let's say, just on un estimate
six hundred K. Let's just use it as an example.
Let's say that six hundred K came from the entire month. Okay,
how many people would you say it came from? How
many customers? Just the customers to So can we say
(15:19):
that the average transaction size for your business for last
month was three hundred K per customer? Right, just for
discussion purposes, It might change, it might go up or down,
but just for discussion purposes. So what I just said,
let me say it in another way. The way to
(15:39):
grow any business, implaying your business. To grow your business
is to either, in the next month sell to a
higher number of customers. So last month we did two
customers six hundred k. How can we sell to four
customers one point two million? Okay, there's one way one
(16:01):
Or how can we sell to How can we sell
two customers three hundred cage? Can I sell six hundred
k to each customer so that I still have two
customers when I am making more from my small number
of customers. Does that make sense? All right? So I
(16:21):
like the fact that you already have more than one
way to make money, because that signals to me that if,
for instance, three hundred K came from make up and
three hundred K came from gilly, then it means there's
an I do hairstyling that we didn't make money from
(16:44):
in a particular month. Dig I'm going so in order
to in order to go the amount of money where
I'm making from each customer, we can think of offering
them more services. You said something about starting to sell
that is not yet active. Hopefully by month six, when
(17:05):
we have another conversation, it's the same numbun of customers,
but now six hundred has become two point four. What
do you consider you take home assignment from this conversation.
How would you grow your business if we have this
conversation in six or twelve months time. What are the
things you need to be doing today so that you'll
(17:25):
be proud to tell me that your business is ten
times bigger and we.
Speaker 3 (17:29):
Discuss thank you. I need to know my numbers, okay.
I also find a way to increase more customers, okay,
or add much the service like you as to make
more money.
Speaker 1 (17:44):
I think that's it. There's not that, there's no secrets
to it, right, So I mean that's that's it. Basically,
thank you for obliging us. Thank you for sharing about
your business and your person. I'm rooting for you. You
forward to hearing that you are now on the faces
of newspapers and TV programs.
Speaker 2 (18:10):
H M.
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