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July 16, 2025 16 mins
In this episode of Smart Growth, we sit down with Sharon Otenghabun, founder of Prohairsgallery, a brand transforming worn-out wigs into fresh, flawless crowns. Since launching in 2021, Sharon has carved a space for herself in the competitive beauty industry with her precision, creativity, and commitment to quality. She shares how she built her client base, turned her skill into a business, and what she’s learning as she tries to scale. Alongside our expert, we unpack how beauty entrepreneurs can grow visibility, increase repeat customers, and turn consistency into cash.
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Episode Transcript

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Speaker 1 (00:01):
Because you know in business, what you're doing a lot
of people are doing it, like one thousand people are
doing it, So how do you stand out? So if
you want to scare your business, you need to think
of how to standard how somebody leave your person to
come to you. So do you have any idea what
you can do to your business to make the standards?

(00:28):
My name is but you can call me ug I'm
a solution creator and change maker.

Speaker 2 (00:33):
A company name is Egogle Digital.

Speaker 1 (00:36):
I help business owners make more selves and get more
customers online. And today at Smart Growth Show, I'm here
with shaff Hello.

Speaker 3 (00:47):
How are you.

Speaker 2 (00:49):
Looking beautiful? This is your hair?

Speaker 1 (00:51):
Thank you go start this hair for you? Are you
serious starty by yourself? That's wonderful, Sharon, Welcome to smart Grocer.

Speaker 3 (01:02):
Thanks.

Speaker 2 (01:02):
Sure.

Speaker 1 (01:03):
It's all about growing your business, calling of business and
leving of your business. So what's let's meet Sharon.

Speaker 4 (01:11):
Okay, my name is Sharon, a former. I'm from being
Those State, Nigeria. Sounds robo, it actually sounds delta, but
is been in. I've gotten that question a lot of times, but.

Speaker 3 (01:30):
It's been in. Actually.

Speaker 4 (01:31):
Okay, Okay, I'm an entrepreneur even though I have my
first degree in microbiology at the prestigious University of BENI. Yes,
but I'm an entrepreneurial and my business name is Poorest
Gallery pro Gallery. Yes, we say her extensions like attachment

(01:53):
for breeding hairs and wigs, and also we breed here
like mobile salon. No physical store at the moment, so
we just get clients wants to Melia heir and we
go to their homes.

Speaker 3 (02:07):
To install the hair.

Speaker 2 (02:09):
That's wonderful. That's great. So I want to ask, can
you tell me more about Sharon? Sharon? You know, growing up?
Oh is your fantasy?

Speaker 1 (02:22):
You are these what I said, I want to be
a lawyer, doctor, pilot.

Speaker 3 (02:27):
Well, actually, growing up I wanted to be a doctor.
I wanted to really medicine.

Speaker 4 (02:33):
But what informed that decision was the fact that I
lost my dad early and I think one of the
reasons was that he was moved from a particular hospitu
to another that particular knights, and I think the doctors
were really not on ground, so there was a lot
of mishandling. When he has to do it his tales
and before I want to three, he passed. So that

(02:55):
kind of I'm like, okay, because I've always loved science.

Speaker 3 (02:57):
This just came natural for me.

Speaker 4 (02:59):
Yeah, so I wanted to do medicine because I wanted
to just help out. So you know, you never happened.
They didn't get medicine, but I put it for microbiology.
I think an know that year and I got it.
So I was still happy because I still wanted to
be in the science line. So basically, yeah.

Speaker 1 (03:17):
So women, do you at what moment did you say
that I want to become an entrepreneur.

Speaker 4 (03:22):
Well, I think entrepreneuri kind of grew with me or
I grew with it. I don't know whach of them now,
but I just grew up knowing that I could do
a lot of stuffs, like as i'ted making hair from
like maybe age seven.

Speaker 3 (03:36):
Yes, so I was raised.

Speaker 4 (03:38):
By my grandma, So I used to make my grandma say,
like with a hair, make conrolls and all of that
for her.

Speaker 3 (03:43):
So I just knew that I could do a lot
of things.

Speaker 4 (03:44):
But it wasn't like our thoughts so like more like
I was born with the fact that I just knew
I could read.

Speaker 3 (03:50):
So so over time I developed on the skills.

Speaker 4 (03:53):
I was making heaven before I into a UNI, and
while I was in uni, but I think I made
money from hairsbury making my own, and I would get
money cook with the same.

Speaker 3 (04:02):
Moneyfood, you know, something like that.

Speaker 4 (04:04):
So I just knew I could do it, and so
at some point I did release see myself during nine
to five. I don't know there was really no reason,
but I just feel like I won't even have my
own thing and have more time to do all the stores.

Speaker 3 (04:17):
So entrepreneur was just a sagree for me.

Speaker 2 (04:20):
So you said, as you're born an entrepreneur, I think.

Speaker 3 (04:24):
I will say that.

Speaker 4 (04:25):
Actually, okay, I would say that, like if I should
go into a nine to five right now, I think
I'll just do it for a while, I would sill
go back, so to just be like a circle.

Speaker 3 (04:33):
I feel like I said to for being an entreprenet.

Speaker 2 (04:36):
So the depretion of going to look for a job
didn't even come at all.

Speaker 3 (04:40):
No, really he didn't. We didn't. He didn't really come.
I didn't. I don't think I was really tempted. A
few times.

Speaker 4 (04:47):
I thought of it when business just started and it
looked really sales was very slow and getting clients was
less and difficult, but it wasn't really easy. So you know,
friends with advice. Don't you think she just get a job.
But I knew that if I get a job, it
was just to raise funds for a particular time and
still put the money back into what I've always wanted
to do.

Speaker 1 (05:06):
So yes, okay, okay, you mentioned about getting clients, so
I want to us how do you get clients.

Speaker 2 (05:13):
For a business?

Speaker 3 (05:14):
Okay, currently or how I've always got into it?

Speaker 4 (05:20):
Okay, from the beginning, I walked someone's walking in a salon, okay,
top shop. My boss is now they've relocated to Canada,
but we're doing nature. I was working there as one
of the top breaders in the shop. So that was
before COVID, So of course I yes, of course, in
COVID hits in everybody way home and there was no

(05:42):
people are not going out, and it got to the
point where people were actually very scared to go out.
So even associates make people's heir and so it was, yes,
it was really bad, and then business was bad for
we love business business, so I can remember then we
were still home and client to come to the office
somewhere now, So it got to the point they wanted

(06:03):
us to they wanted to have your number directly because
they're not comfortable coming to the show, and my office
didn't have a plan for you doing home services and
then for clients, so so they didn't really have an
issue with giving your number or alling giving number to
your clients at the time. So just one client gets
service and they're satisfied, it talks to somebody else because

(06:23):
we are not going out and they're not ready to
go out, so they're like, oh, your he and thatsn't
really Oh and there's this girl and dad and you
just live your dad. At some point, yes, I did,
because we're not even going to the office in the
first police, so.

Speaker 3 (06:37):
I was going to okay, yeah, So it just started
like that.

Speaker 4 (06:41):
One client refers another and then I kept telling people
around me, this is what I do for now, just
like that.

Speaker 2 (06:46):
It was slow, but it was that's fantastic.

Speaker 1 (06:49):
So it's all about you having a place you worked
and that was a foundation, yes, and also using that
place to to get your customer base.

Speaker 2 (07:00):
And they startled out, yes, how many customers do you
currently have? None.

Speaker 3 (07:05):
I don't think I can count, like give you if
you go, but I can't say.

Speaker 4 (07:13):
There's an exact number. Abou after that, doing counting something substantial,
you know.

Speaker 2 (07:18):
I think it was can arrange say like.

Speaker 4 (07:24):
Between fifteen and twenty. But most of my clients have
moved out of the country. That was another another thing.

Speaker 2 (07:31):
And they are twenty they're always retiring.

Speaker 3 (07:34):
Yes, most of them they return.

Speaker 2 (07:37):
Like how many percentage of that is? Number?

Speaker 3 (07:40):
Say sixty percent. I have some client that are consistent,
but who lots of them? That's a nager.

Speaker 2 (07:46):
Okay.

Speaker 4 (07:47):
Yes, so that's currently one of the challenges I'm facing.
So I hear cause like, oh, maybe you should really
ky or stuff like that.

Speaker 2 (07:54):
You need to look for more customers.

Speaker 3 (07:57):
Yes, of course, so working on that.

Speaker 2 (08:00):
Okay. So how more do you make your stylist when
your starts are one?

Speaker 3 (08:06):
It depends on what exactly person is doing. I person
this breeding is between twenty to thirty five key, okay.

Speaker 2 (08:15):
So what about if you if you got for home service, Yes.

Speaker 4 (08:18):
That's the person that's breeding for instance, and the location
determines if you're on the island here, we could do
the braid.

Speaker 3 (08:24):
For you for thousand.

Speaker 1 (08:26):
I remember one of my aunts that came back from us.
As I'm she was at the hotel. I saw this
stylists coming with that big bars and so so it
depends on.

Speaker 3 (08:35):
The clients I'm making you.

Speaker 4 (08:35):
So if I also charge around, I'm sure i'll, you know,
step up from my price because of course I could
have perceived that she could pay more. O.

Speaker 3 (08:45):
Yes, so there's no fixed prides for everybody.

Speaker 2 (08:48):
Okay, what what thing is your thing you can do
to end more more money from what you're doing right now?

Speaker 4 (08:57):
Pushing maybe well, I won't say, maybe I can have
more social media awareness that right, I do double. I'm
not be so consistent because I cannot do everything myself.

Speaker 1 (09:08):
So okay social media? Okay, can you can you tell
me how much you make you made last year? Can
you maybe the last year?

Speaker 3 (09:20):
Well, maybe give you a figure gross or nets.

Speaker 1 (09:29):
You know why I'm asking this question. If you want
to scare your business, you need to know a distance.
You need to know your numbers. That's the foundation of
scaling your business. You need to know your numbers, how
many customers you have, how much the products or services
was your strengering, and you should be able to tell
how much you made last year. So listen, you need

(09:50):
to know your numbers. And if you cannot do that,
it's it's not easy for you to scare that business
because you cannot scale what you don't know, what you
cannot measure. It's something that you measure as you know
that maybe I need to do this, I need to change,
I need to do that. But as I'm asking that
those questionis so it's something you need to look into

(10:12):
and begin to know how you get your customers, know
how you return them. And you know you should be
able to know how many customers you have. So how
do you you just see their contact? Do you have
a way where you write your names down or something? Yes,
I see their contact phone number on your phone as
a contact.

Speaker 2 (10:32):
Or see prep place on my phone like a file
I have. You have a kind of list of what
you have broadcast list?

Speaker 3 (10:40):
I don't know if I call a broadcast list, but
just have a list of the clients.

Speaker 2 (10:44):
And I thought about creating a group for your customers.

Speaker 4 (10:49):
Yes, okay, I have a group, but the group is
not for the service based customers. It was just for
those that it was a sales group for those that
buy his not for those that are and that services to.

Speaker 2 (11:02):
So, talking about social media, say you're not very active.

Speaker 1 (11:05):
On social media? Consistent you need to be consistent on
social media. So which platforms are you? Are you on
right now?

Speaker 3 (11:10):
Instagram?

Speaker 2 (11:11):
On Instagram? No?

Speaker 3 (11:12):
Facebookook?

Speaker 1 (11:14):
You need to go Facebook, need to go TikTok tik
talk is blowing up right now. Yeah, so you need
to need to go there. And again, you can also
leverage advertising sponsored as to get more customers.

Speaker 2 (11:29):
That's how you get more customers.

Speaker 1 (11:32):
Okay, you do that so when people see what you're doing,
you should be able to say, oh, I like this,
reach out to you, and they will become a customer.

Speaker 2 (11:41):
So you need to do that. And again the issue
of knowing your numbers. How do you.

Speaker 1 (11:50):
Do you know how much that comes into your business
and the one that goes out? Okay, you know that
you number somehow? I mean you know numbers somehow. So okay,
ask that question. How can you make more money from
your business? How can we develop more streets of incomes

(12:12):
from your business? Do you have any idea?

Speaker 3 (12:16):
I'm not so sure.

Speaker 2 (12:17):
Hm No, okay, I think you your your hairstylest You say, hell.

Speaker 3 (12:24):
Yes, I do.

Speaker 2 (12:26):
What about the access stores.

Speaker 3 (12:29):
On demand? Yes?

Speaker 4 (12:31):
I think it's because I don't have if it's a
crush store, so what I tend to sell for now?
It's kind of limitted. I just don't want to stock
up my house with So whatever I sell, I sells
on order.

Speaker 1 (12:46):
Okay, yes, okay, but I think there are some things
that you know you use on the on the daily
basiness that those things you can have it in a
pretty number side you can be selling them start every
time you needed to order.

Speaker 2 (12:59):
It's you need to be available.

Speaker 3 (13:03):
Yes, So basically what I say is the extension itself.

Speaker 4 (13:06):
You remember ancestries, Now, I'm not sure what's exactly you
member ancestry? So I said the hair extension like what
I'm wearing now, and then for breads as well.

Speaker 3 (13:17):
So that's what I said.

Speaker 2 (13:19):
Well, maybe that helps you to fish the head.

Speaker 4 (13:22):
To fish the hair, basically just said the weeds they're
already meet okay the certain way.

Speaker 2 (13:28):
Okay, So I think you can.

Speaker 1 (13:32):
Say more accessories the hair and also is there that
way you can make people to to buy what yourself?
Is it an offer you can come up with because
you know in business what you're doing there a lot
of people are doing it, like one thousand people are
doing it, So how do you stand out? So if

(13:53):
you want to scaree a business, you need to think
of how to stand that how somebody leave the person
to come to you.

Speaker 2 (14:00):
So, do you have any idea what you can do
to your business to make it standards?

Speaker 4 (14:03):
Well, I give premium services, like I guess, services that
are very satisfactory.

Speaker 1 (14:08):
How someone how someone know that you give a premium
service someone I've not met it before.

Speaker 4 (14:16):
Convince the person to try to help you convinced the person.
I sell the business to the person. I say the ideas,
I say what I have to offer, and I show
you what I've done before.

Speaker 1 (14:25):
So if you have the chance to meet the person now, yes,
but if you look, you don't have the chance to
meet the.

Speaker 2 (14:32):
So you said you're not I.

Speaker 3 (14:33):
Just said consistent.

Speaker 2 (14:35):
Okay, okay, that's that's that's pretty good.

Speaker 1 (14:38):
So social media is settled night you need to do
just to push more, push more social media and again
you know your numbers. I think you're doing You're doing well.
You're doing well. So what you need to do is
to I think you need to run more adverts to

(14:59):
get more peop. We're talking about scaling business. So if
you have maybe fifteen twenty to twenty customers, now you
need to have like fifty if you can be able
to handle it.

Speaker 2 (15:12):
So how do you get those numbers after runs as.

Speaker 1 (15:17):
Online us to show more people what you're doing, because
what you put on social media idea people are seeing
it is limited. Well, if you have like two times followers,
they'll make showing it to maybe like one hundred people.
So when you're on supposed as, it will help you
to show it to more people and you get it
to more more people to see what you're doing. So

(15:39):
I think you need to leave verage social media marketing,
running sports as so with that to help you in
scanning and also TikTok talk is do your work very
well and also run as too. With small small money
like one time, two time, you can initiate an AD
that will get more people to see what you're doing.
So that's that's not you need to do to scale

(16:02):
your business.

Speaker 3 (16:03):
Thank you.

Speaker 1 (16:04):
So I think we are good. You have any question
to ask? No, I don't think I opperstond okay. Thank
you for coming to the issue. I hope you have
putting something that you are planning your business to scale
business and.

Speaker 2 (16:19):
Great to have you.

Speaker 3 (16:20):
Thank you
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