July 30, 2025 • 17 mins
In this episode of Smart Growth, we spotlight Shittu Boluwatife, the founder of Tife Oge, a fashion brand built from the ground up through skill, consistency, and vision. As a young tailor and fashion designer, Tife shares how she turned her love for sewing into a business, what it takes to grow a client base in Nigeria’s competitive fashion space, and the behind-the-scenes realities of being a fashionpreneur. Alongside our expert, we explore how to scale a made-to-order fashion brand, position your designs for the right audience, and build long-term customer trust in the fashion industry. If you’re a fashion entrepreneur or creative building something from scratch, this episode is packed with practical gems.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
The opportunities like come different, like doing something different, not
the regular thing. Like everybody like there's this new pant
that's going on in legals. Yeah, every like almost everybody
to wear this brand is doing. Yeah, everybody wants to
do something that everybody wants to buy. But at the
same time, like try to think different and creativity, even
(00:24):
if you're selling your own for like more than the
price or somebody somebody who actually you can't get this
for this, like they don't they don't even differentiate between
like the quality one and the just the normal. It's
just I mean, it's just pants.
Speaker 2 (00:40):
Hello everyone, my name is Surgy. I can be and
my storyteller and a studio entrepreneur. Today have Blue Artive
in the studio I will be going through out grower
fashion business. Hello, nice to meet you. Forgive me for that.
I know you like to be caught to fair.
Speaker 1 (01:00):
Right, I didn't even notice that.
Speaker 2 (01:03):
Yeah, nice to meet you. Think so fashion fashion fashion
fashion business is a common thing in in this in
this country and even a continent. But then also there
is a numous opportunities within the industry. And I still
believe that there is still some market to be captured
(01:26):
by by people. So let's talk about your business. How
did you come about the business?
Speaker 1 (01:32):
Mm hmm to fail game okay, to fail okay, yeah, yeah,
it's just my love of fashion, yeah okay, my love
to dress or my love to like help people look
good care yeah, my love to like put something together
and like yeah I did that to forel get that, okay,
and then to make money out of it, of course,
(01:53):
of course, of course, of course.
Speaker 2 (01:55):
And I'm sure you you're wearing a piece from guest,
so it's this is good to represent your own brand. Yeah, yeah,
the name? How did you come about the name? To
feel gay? I mean, I know it's quite direct for
those that understand Yoruba or gay I has to do
with fashion and all that.
Speaker 1 (02:13):
Yeah, it's actually it's actually not direct. I think it's
a Uroba person. I would think it's direct, but evil
people mistic it as oh all this all gay neighbor
do I think? I don't know. I can't remember somebody
I can't remember, like ogi or or like. It's just
about oh yeah chi yeah boys like the first fashion
(02:36):
and somebody actually inspired their name, said her in Nollywood
filmmaker Twin Brow. I say she inspired it. There was
the time she was running a fashion business. I thenk
she has like a ready to wear business to us
friend Tim, I think that was like twenty twenty one
or two. I can't remember. I don't know if she's
still running in Luky though. H Yeah. The name of
(02:58):
that ready to wear then was by doing like up
and down here by towing. So yeah, when I saw that,
I'm like, I like, I want to do something like that.
I started off as a gay by Faye. That's like
fashion now, Yeah, not too far apart.
Speaker 2 (03:16):
So you you, I mean, like you mentioned you you
do ready to wear correct. So ready to wear space
is quite impact. There's a lot of people within that space,
even though the market is still also quite big and
all of that. So and most of the time, what
(03:37):
would mostly differentiate different brands the unique design and what
would you say is your own differentiators or your competitive advantages.
Speaker 1 (03:49):
And it's just the the opportunities like come different, like
doing something different, not the regular thing. Like everybody like this.
It's this new pant that's going on in Legos. Yeah,
like almost everybody to wear this brand is doing it. Yeah,
everybody wants to do something that everybody wants to buy,
(04:10):
but at the same time, like try to think different creativity,
even if you're selling your own for like more than
the price or somebody somebody who actually tell you, I
can't get this for this, Like they don't. They don't
even differentiate between like the quality won't and the just
the normal. It's just I mean, it's just pants. So
I mean just doing something different, like the uniqueness when
(04:32):
you're wearing to feel like other designers, when you see
some other designers, where when you see Vicky James dress,
you can differentia any dress.
Speaker 2 (04:41):
I think you will be able to I might not
be able to.
Speaker 1 (04:43):
I think I think, yeah, maybe people that knows fashion, Yeah,
they should be able to differentiate. Like it's just different.
The vibe is different. Everything is just different. So yeah,
it's just the uniqueness. And I say dress and I see.
Speaker 2 (04:56):
And of course also once you know your own, try
you just get out to them. Who are your primary
target audience? Do you know the person.
Speaker 1 (05:05):
Now primary target audience? Yes, I think I'm targeting everybody.
Everybody with addresses, okay, yeah, male and female. Yeah, I'm
doing female now. But after school, I'll start with the meal,
like I'm going to get a stylist that'll start for
meal ready to wear, to wear and I can actually
do Beisbooke too. I'm doing bisbook too, But the reason
(05:27):
is ready to wear now. It's because I'm a students
and I don't want to start disappointing people.
Speaker 2 (05:32):
Yeah, I'm not going to give them an appointment. You
don't want to So.
Speaker 1 (05:36):
Yeah, and school stuff might come up. I have to
meet up with and I see that it is ready
to wear.
Speaker 2 (05:42):
I see.
Speaker 1 (05:43):
I mean, how long have you been running your business?
Three years now?
Speaker 2 (05:46):
Three years? Three years? But why did you go back
to school? Obviously you were running your business before you
went back to school. No, but tell us about it,
tell us about the story there. I think people like
to eat the story.
Speaker 1 (05:59):
And then I finished my undie. I'm students and the
polytechnic school okay technique, and I finished my so everybody
knows like polytechniques are like two years and and then
two years after. So when I finished my HANDI I
went from my I T and I just wanted to
do like something different. I don't want to be in
school and be calling home leng you know. So yeah,
(06:21):
I went to Sey Fashion House and I learned from
the best year and yeah, years after when I feel like, okay,
now I'm ready to introduce the band. Okay, So where
am I going to start the introduction from? I mean
there should be somebody that people that know like, Okay,
this is what you do and this is what you're into,
and when they see it, it is a different thing,
(06:42):
even like marketing online is not like a physical marketing
like when they see what you're doing, when you tell
them what you do, when they see it. Yeah, So
I went to school and it's more like we about
to scuse like advertising myself, like marketing are you? Are
you targeting student market? So what I mean we chose whatever,
(07:05):
I mean, I'm actually your finalist. I'll be on in
like two months. Okay. So students will become working class
and like two ones, and students are being to become wise,
students are been to become business owners.
Speaker 2 (07:16):
Correct. Yeah, so you probably want to capture the loan
to catch them. What there's just today and that's okay,
that's okay. So me say you've been running the business
for three years. In terms of revenue, what would you say,
how would you read your revenue in the last.
Speaker 1 (07:37):
Three years, In the last three years my revenue in
the nast three years, I've actually like not been stable.
Actually it's like when I started, like the initial capital
I used then starting this was like the revenue I
just reinvested, like to go larger anglica, like to like
(07:58):
produce more designs and all of that. So yeah, that's
what has been like three years now, don'tkay.
Speaker 2 (08:03):
So but have you seen improvement like the years? It
was last year better than the previous year.
Speaker 1 (08:09):
Yes, yes, yeah, this is better than last year.
Speaker 2 (08:12):
This is better than last year already you consider this
is but what have you done or what are you
doing differently that was made this year better than last year?
Speaker 1 (08:22):
So far, I've just been doing like not of marketing
like online, I've been like doing promotional content. I've been
like using models and like yeah it's with our own
promotions for me and like marketing within this school. So yeah,
like sales, you know so so so say it's.
Speaker 2 (08:44):
As big top on a monthly basis, how many pieces
that you sell?
Speaker 1 (08:50):
What the average honestly on a monthly business? Like like
ten pieces? Yea economically basis? Yeah, in scope and like
pecesislos okay, so you say ten pieces on a monthly basis.
Speaker 2 (09:08):
What would you what would be the idea growth for
you this year? What are you looking to doing? Typs
of numbers? Because if you said on the average time
pieces bad month, so one would say normally you should
do at least one hundred and twenty pieces in a year. Yeah,
So but this year, what goals did you set for
(09:29):
yourself in terms of number of.
Speaker 1 (09:32):
This year? Who's I said for myself? Actually, I'm still
I'm trying not to like push myself too far, okay,
because I have like stuff that obviously in front of
me after school, this NYC and all of that. So
I'm still trying to like move around it. And it's
still more like awayness. Do you still.
Speaker 2 (09:54):
I don't say winging? It is that the right word now? Okay?
Speaker 1 (09:59):
But I I don't want to like really be focused.
Speaker 2 (10:04):
On that right now. Done with your education, right, I.
Speaker 1 (10:11):
Just want people to know, like, okay, like I need
I need to I'm trying to like build like a
loyal customers.
Speaker 2 (10:16):
So if I get it. Currently, your focus right now
is not to increase the revenue, to grow the revenue,
but to grow the brand.
Speaker 1 (10:25):
Going the revenue means going the brand to going the
brand means growing the revenue.
Speaker 2 (10:29):
I mean that that's true. When you grow the brand, eventuality,
revenue will grow. But you can do you can't do
one with before without you can do growing the brand
and just expect that to grow revenue over time. We understand,
but you I just want to be clear where you
(10:52):
are right now, because again our focus is to help
you figure out how you can grow your revenue. Then
you grow your business.
Speaker 1 (11:01):
Okay. I think right now is more of caroring the brand, okay,
like making awareness of the brand, letting people know what
they can get from the brand. Okay, how the brand
can serve them, and they're like the satisfaction from the
brand's okay. So when we're ready, like was table, to
start growing the revenue, we have their trust that Okay,
(11:22):
it's to fail. You can see the less So yeah.
Speaker 2 (11:25):
I see. So now are you doing that? I mean,
I know you've mentioned that you are running some harts,
doing doing some paid advertising is correct, and you also
mentioned that you're doing some content, which I think that's
good because you can start telling the stories of the
(11:47):
brand how you want it to be perceived and consistently.
So because again, things don't just happen over night, and
if you would do it consistently, maybe six months of agreements,
you know that you would have grown the branded point
where you have following, or you have some level of
(12:09):
trust from the network. You know that when you introduce
a piece, you know they pick it up the bar
and they cannot can drive your revenue, which I think
and will be good. I mean, I don't think there's
much I can help you with at this time because
the cup I'm wearing is the cup of growing your revenue.
(12:31):
But then also I think eventually if you do the
the brand driving, driving the brand growth properly, eventually you
will be able to grow the revenue. Do you have
any specific questions to ask me? Not really actually that
(12:52):
yes or no? No?
Speaker 1 (12:54):
Really is.
Speaker 2 (12:56):
It's no, not that yes, it's not in no, So.
Speaker 1 (13:00):
Is that I need known because I don't know if
you're like really like I would want to act like
a fashion try me, try me Western, try me. Okay.
So the question is a lot of things have been
going on online now, like creating designs and recreating your designs. Yeah,
that was like a proper like approper Yeah, and I've
(13:25):
not really seen like a proper action against against it.
It's just like a normal like a dragging or banter
online I've done said like oh you did this, I'm
showing you all. You have to do this or you
have to take it down or something like that. I
don't know, I don't I don't understand that the part
(13:45):
I mean.
Speaker 2 (13:46):
So, that's actually quite a brilliant question. So I asked,
you're talking about IP intellertial property, you know, so there
is a book. You know, you're an internet law you
can see the book right there. There is also the
Nigerian Intellectual Property Acts, which of course is important for
every every person in the creative business to go and
(14:09):
study and understand how to protect your creative hype. And
I think, you know, enforcing the law in this climate
is not something that our people are used to. They
can shout to make noise, but going through the lego
how to enforce the the the codes of of of
(14:32):
of the legal the legal process, you know, is something
that our people shy away from for a number of reasons.
The stress and of course the judicial the integrity of
the judicial arm of government in the country. Do people
really trust the judicial process when they want to enforce
(14:57):
the intellectual property that has been enshrined in the Nigeria
Nigeria Constitution and all of that. So those are the reason.
But what I do think one thing that is important
is trademark. You know, as a fashion designer, trademark as
much as possible your design. Some you will be able
(15:19):
to kind of like maybe to kill some patent for
design patent. So all of that is something that can
be explored. But you know, not a lot of fashion
designer actually does that. Like the popular puns that is
quite out there right now, it's actually a particular brand
(15:42):
that started it, you know, and the way setting they
had some bboard that they ran and after that you
see a lot of peoples they are making it so
because they see that people actually want to bite you know,
could it be that that particular arb brand could have
(16:02):
trademtch that design or protect that design in such a
way that you can reproduce it. You know, that is
something that you have to be able to maybe speak
to an ip consult and about, you know, And I
think I like the fact that you're asking. So if
you have any unique design, try and speak to a
(16:23):
lawyer that understand hYP in the context of the Urian
law that can really guide you so that you can
protect you your creative IP. It's quite important because if
you're able to exclusively exploit the financial benefit of creative IP,
it will make money, good money. Other than if people
(16:46):
are now copying it everywhere, it's not making the same thing,
which will deny you of the revenue that you should
have gotten from the intelligial property.
Speaker 1 (16:56):
Is that yeah?
Speaker 2 (16:58):
Correct? Thank you for asking that question, and by the way,
that's one of the most intelligent questions anybody has asked me,
particularly on this show, so I appreciate that. Thank you,
Thank you so much.
The opportunities like come different, like doing something different, not
the regular thing. Like everybody like there's this new pant
that's going on in legals. Yeah, every like almost everybody
to wear this brand is doing. Yeah, everybody wants to
do something that everybody wants to buy. But at the
same time, like try to think different and creativity, even
(00:24):
if you're selling your own for like more than the
price or somebody somebody who actually you can't get this
for this, like they don't they don't even differentiate between
like the quality one and the just the normal. It's
just I mean, it's just pants.
Speaker 2 (00:40):
Hello everyone, my name is Surgy. I can be and
my storyteller and a studio entrepreneur. Today have Blue Artive
in the studio I will be going through out grower
fashion business. Hello, nice to meet you. Forgive me for that.
I know you like to be caught to fair.
Speaker 1 (01:00):
Right, I didn't even notice that.
Speaker 2 (01:03):
Yeah, nice to meet you. Think so fashion fashion fashion
fashion business is a common thing in in this in
this country and even a continent. But then also there
is a numous opportunities within the industry. And I still
believe that there is still some market to be captured
(01:26):
by by people. So let's talk about your business. How
did you come about the business?
Speaker 1 (01:32):
Mm hmm to fail game okay, to fail okay, yeah, yeah,
it's just my love of fashion, yeah okay, my love
to dress or my love to like help people look
good care yeah, my love to like put something together
and like yeah I did that to forel get that, okay,
and then to make money out of it, of course,
(01:53):
of course, of course, of course.
Speaker 2 (01:55):
And I'm sure you you're wearing a piece from guest,
so it's this is good to represent your own brand. Yeah, yeah,
the name? How did you come about the name? To
feel gay? I mean, I know it's quite direct for
those that understand Yoruba or gay I has to do
with fashion and all that.
Speaker 1 (02:13):
Yeah, it's actually it's actually not direct. I think it's
a Uroba person. I would think it's direct, but evil
people mistic it as oh all this all gay neighbor
do I think? I don't know. I can't remember somebody
I can't remember, like ogi or or like. It's just
about oh yeah chi yeah boys like the first fashion
(02:36):
and somebody actually inspired their name, said her in Nollywood
filmmaker Twin Brow. I say she inspired it. There was
the time she was running a fashion business. I thenk
she has like a ready to wear business to us
friend Tim, I think that was like twenty twenty one
or two. I can't remember. I don't know if she's
still running in Luky though. H Yeah. The name of
(02:58):
that ready to wear then was by doing like up
and down here by towing. So yeah, when I saw that,
I'm like, I like, I want to do something like that.
I started off as a gay by Faye. That's like
fashion now, Yeah, not too far apart.
Speaker 2 (03:16):
So you you, I mean, like you mentioned you you
do ready to wear correct. So ready to wear space
is quite impact. There's a lot of people within that space,
even though the market is still also quite big and
all of that. So and most of the time, what
(03:37):
would mostly differentiate different brands the unique design and what
would you say is your own differentiators or your competitive advantages.
Speaker 1 (03:49):
And it's just the the opportunities like come different, like
doing something different, not the regular thing. Like everybody like this.
It's this new pant that's going on in Legos. Yeah,
like almost everybody to wear this brand is doing it. Yeah,
everybody wants to do something that everybody wants to buy,
(04:10):
but at the same time, like try to think different creativity,
even if you're selling your own for like more than
the price or somebody somebody who actually tell you, I
can't get this for this, Like they don't. They don't
even differentiate between like the quality won't and the just
the normal. It's just I mean, it's just pants. So
I mean just doing something different, like the uniqueness when
(04:32):
you're wearing to feel like other designers, when you see
some other designers, where when you see Vicky James dress,
you can differentia any dress.
Speaker 2 (04:41):
I think you will be able to I might not
be able to.
Speaker 1 (04:43):
I think I think, yeah, maybe people that knows fashion, Yeah,
they should be able to differentiate. Like it's just different.
The vibe is different. Everything is just different. So yeah,
it's just the uniqueness. And I say dress and I see.
Speaker 2 (04:56):
And of course also once you know your own, try
you just get out to them. Who are your primary
target audience? Do you know the person.
Speaker 1 (05:05):
Now primary target audience? Yes, I think I'm targeting everybody.
Everybody with addresses, okay, yeah, male and female. Yeah, I'm
doing female now. But after school, I'll start with the meal,
like I'm going to get a stylist that'll start for
meal ready to wear, to wear and I can actually
do Beisbooke too. I'm doing bisbook too, But the reason
(05:27):
is ready to wear now. It's because I'm a students
and I don't want to start disappointing people.
Speaker 2 (05:32):
Yeah, I'm not going to give them an appointment. You
don't want to So.
Speaker 1 (05:36):
Yeah, and school stuff might come up. I have to
meet up with and I see that it is ready
to wear.
Speaker 2 (05:42):
I see.
Speaker 1 (05:43):
I mean, how long have you been running your business?
Three years now?
Speaker 2 (05:46):
Three years? Three years? But why did you go back
to school? Obviously you were running your business before you
went back to school. No, but tell us about it,
tell us about the story there. I think people like
to eat the story.
Speaker 1 (05:59):
And then I finished my undie. I'm students and the
polytechnic school okay technique, and I finished my so everybody
knows like polytechniques are like two years and and then
two years after. So when I finished my HANDI I
went from my I T and I just wanted to
do like something different. I don't want to be in
school and be calling home leng you know. So yeah,
(06:21):
I went to Sey Fashion House and I learned from
the best year and yeah, years after when I feel like, okay,
now I'm ready to introduce the band. Okay, So where
am I going to start the introduction from? I mean
there should be somebody that people that know like, Okay,
this is what you do and this is what you're into,
and when they see it, it is a different thing,
(06:42):
even like marketing online is not like a physical marketing
like when they see what you're doing, when you tell
them what you do, when they see it. Yeah, So
I went to school and it's more like we about
to scuse like advertising myself, like marketing are you? Are
you targeting student market? So what I mean we chose whatever,
(07:05):
I mean, I'm actually your finalist. I'll be on in
like two months. Okay. So students will become working class
and like two ones, and students are being to become wise,
students are been to become business owners.
Speaker 2 (07:16):
Correct. Yeah, so you probably want to capture the loan
to catch them. What there's just today and that's okay,
that's okay. So me say you've been running the business
for three years. In terms of revenue, what would you say,
how would you read your revenue in the last.
Speaker 1 (07:37):
Three years, In the last three years my revenue in
the nast three years, I've actually like not been stable.
Actually it's like when I started, like the initial capital
I used then starting this was like the revenue I
just reinvested, like to go larger anglica, like to like
(07:58):
produce more designs and all of that. So yeah, that's
what has been like three years now, don'tkay.
Speaker 2 (08:03):
So but have you seen improvement like the years? It
was last year better than the previous year.
Speaker 1 (08:09):
Yes, yes, yeah, this is better than last year.
Speaker 2 (08:12):
This is better than last year already you consider this
is but what have you done or what are you
doing differently that was made this year better than last year?
Speaker 1 (08:22):
So far, I've just been doing like not of marketing
like online, I've been like doing promotional content. I've been
like using models and like yeah it's with our own
promotions for me and like marketing within this school. So yeah,
like sales, you know so so so say it's.
Speaker 2 (08:44):
As big top on a monthly basis, how many pieces
that you sell?
Speaker 1 (08:50):
What the average honestly on a monthly business? Like like
ten pieces? Yea economically basis? Yeah, in scope and like
pecesislos okay, so you say ten pieces on a monthly basis.
Speaker 2 (09:08):
What would you what would be the idea growth for
you this year? What are you looking to doing? Typs
of numbers? Because if you said on the average time
pieces bad month, so one would say normally you should
do at least one hundred and twenty pieces in a year. Yeah,
So but this year, what goals did you set for
(09:29):
yourself in terms of number of.
Speaker 1 (09:32):
This year? Who's I said for myself? Actually, I'm still
I'm trying not to like push myself too far, okay,
because I have like stuff that obviously in front of
me after school, this NYC and all of that. So
I'm still trying to like move around it. And it's
still more like awayness. Do you still.
Speaker 2 (09:54):
I don't say winging? It is that the right word now? Okay?
Speaker 1 (09:59):
But I I don't want to like really be focused.
Speaker 2 (10:04):
On that right now. Done with your education, right, I.
Speaker 1 (10:11):
Just want people to know, like, okay, like I need
I need to I'm trying to like build like a
loyal customers.
Speaker 2 (10:16):
So if I get it. Currently, your focus right now
is not to increase the revenue, to grow the revenue,
but to grow the brand.
Speaker 1 (10:25):
Going the revenue means going the brand to going the
brand means growing the revenue.
Speaker 2 (10:29):
I mean that that's true. When you grow the brand, eventuality,
revenue will grow. But you can do you can't do
one with before without you can do growing the brand
and just expect that to grow revenue over time. We understand,
but you I just want to be clear where you
(10:52):
are right now, because again our focus is to help
you figure out how you can grow your revenue. Then
you grow your business.
Speaker 1 (11:01):
Okay. I think right now is more of caroring the brand, okay,
like making awareness of the brand, letting people know what
they can get from the brand. Okay, how the brand
can serve them, and they're like the satisfaction from the
brand's okay. So when we're ready, like was table, to
start growing the revenue, we have their trust that Okay,
(11:22):
it's to fail. You can see the less So yeah.
Speaker 2 (11:25):
I see. So now are you doing that? I mean,
I know you've mentioned that you are running some harts,
doing doing some paid advertising is correct, and you also
mentioned that you're doing some content, which I think that's
good because you can start telling the stories of the
(11:47):
brand how you want it to be perceived and consistently.
So because again, things don't just happen over night, and
if you would do it consistently, maybe six months of agreements,
you know that you would have grown the branded point
where you have following, or you have some level of
(12:09):
trust from the network. You know that when you introduce
a piece, you know they pick it up the bar
and they cannot can drive your revenue, which I think
and will be good. I mean, I don't think there's
much I can help you with at this time because
the cup I'm wearing is the cup of growing your revenue.
(12:31):
But then also I think eventually if you do the
the brand driving, driving the brand growth properly, eventually you
will be able to grow the revenue. Do you have
any specific questions to ask me? Not really actually that
(12:52):
yes or no? No?
Speaker 1 (12:54):
Really is.
Speaker 2 (12:56):
It's no, not that yes, it's not in no, So.
Speaker 1 (13:00):
Is that I need known because I don't know if
you're like really like I would want to act like
a fashion try me, try me Western, try me. Okay.
So the question is a lot of things have been
going on online now, like creating designs and recreating your designs. Yeah,
that was like a proper like approper Yeah, and I've
(13:25):
not really seen like a proper action against against it.
It's just like a normal like a dragging or banter
online I've done said like oh you did this, I'm
showing you all. You have to do this or you
have to take it down or something like that. I
don't know, I don't I don't understand that the part
(13:45):
I mean.
Speaker 2 (13:46):
So, that's actually quite a brilliant question. So I asked,
you're talking about IP intellertial property, you know, so there
is a book. You know, you're an internet law you
can see the book right there. There is also the
Nigerian Intellectual Property Acts, which of course is important for
every every person in the creative business to go and
(14:09):
study and understand how to protect your creative hype. And
I think, you know, enforcing the law in this climate
is not something that our people are used to. They
can shout to make noise, but going through the lego
how to enforce the the the codes of of of
(14:32):
of the legal the legal process, you know, is something
that our people shy away from for a number of reasons.
The stress and of course the judicial the integrity of
the judicial arm of government in the country. Do people
really trust the judicial process when they want to enforce
(14:57):
the intellectual property that has been enshrined in the Nigeria
Nigeria Constitution and all of that. So those are the reason.
But what I do think one thing that is important
is trademark. You know, as a fashion designer, trademark as
much as possible your design. Some you will be able
(15:19):
to kind of like maybe to kill some patent for
design patent. So all of that is something that can
be explored. But you know, not a lot of fashion
designer actually does that. Like the popular puns that is
quite out there right now, it's actually a particular brand
(15:42):
that started it, you know, and the way setting they
had some bboard that they ran and after that you
see a lot of peoples they are making it so
because they see that people actually want to bite you know,
could it be that that particular arb brand could have
(16:02):
trademtch that design or protect that design in such a
way that you can reproduce it. You know, that is
something that you have to be able to maybe speak
to an ip consult and about, you know, And I
think I like the fact that you're asking. So if
you have any unique design, try and speak to a
(16:23):
lawyer that understand hYP in the context of the Urian
law that can really guide you so that you can
protect you your creative IP. It's quite important because if
you're able to exclusively exploit the financial benefit of creative IP,
it will make money, good money. Other than if people
(16:46):
are now copying it everywhere, it's not making the same thing,
which will deny you of the revenue that you should
have gotten from the intelligial property.
Speaker 1 (16:56):
Is that yeah?
Speaker 2 (16:58):
Correct? Thank you for asking that question, and by the way,
that's one of the most intelligent questions anybody has asked me,
particularly on this show, so I appreciate that. Thank you,
Thank you so much.
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