Episode Transcript
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Speaker 1 (00:00):
So off, we need to know how many customers you have,
and you must have prizes to your products. It's very,
very pot because these are the things that will help
you to measure what you're doing. Because anything, anything that
cannot be measured, you cannot good. If you cannot measure
the things you're doing, there's no way you know where
you're going for doing back the question I ask now
what you may like say you most be able to
answer that question? Do you use social media? That's the
(00:21):
question I want to ask.
Speaker 2 (00:23):
Basically, you're using Facebook and what's.
Speaker 1 (00:26):
Up in the world you're living right If you're not
using social media for your business, you're you're missing a lot.
You're living a lot at the table. So we most
create account on Facebook. Facebook is good, Instagram is good,
and TikTok is bubbling right now.
Speaker 3 (00:40):
That's where you can get a lot of clients.
Speaker 2 (00:49):
Let's meet today's game changer. Hi, my name is I
have some day just in term the nan of mine
brand has just image. I guess I feel better and
(01:11):
in for myself. It does not be easy. Well, like
they say, giving up is level and no sho So
keep pushing, pushing, and with the help of God, that
has been good. In fact, I'm super excited. But what's
(01:37):
the strategy for success? After the break? Bring in our expert.
Speaker 1 (01:49):
I'm but you can call me and my company name
is EGO broad Digital. What I do is I help
businesses get more customers online the same or online. Today
at Smart Growth Show, I'm here to show your Center
how she can grow her business. Hello, Center, how are
you doing? Good to see you. You're looking so beautiful?
(02:12):
What's what the secret?
Speaker 2 (02:13):
Thank you sir, it's good.
Speaker 1 (02:16):
So welcome to this show. So this show is all
about growth. It's all about selling your business, all about
leving of your business. So let's let's meet you. What's
your name and what you do?
Speaker 2 (02:26):
My name is Jacenter. Are you today? I'm sorry, you
can call me Are you today? Just Center? My brand
name is as Jesse Image.
Speaker 1 (02:38):
Okay, So what do you basically do?
Speaker 3 (02:41):
What your business? What do you sell to people? What
do you do a service?
Speaker 2 (02:45):
Okay, I'm into photography, I do customization or writings. I
do both international firm and I do look at.
Speaker 1 (02:58):
From like that's great, that's great. So how did you
venture into entrepreneurship? How did you start? It's something you
have you loved or just something happened that made you
become an entrepreneur.
Speaker 2 (03:13):
Okay, I guess maybe it's something I have passioned for,
Like growing up as a child, I do a lot
of tad Okay, so they it time came. So I
have worked with maybe one not organizations. So about five
years ago I said to myself, there, I guess it's
(03:36):
time for me to start something like I have to
start on my own. Yeah, and division came. I prayed
over it. And so as.
Speaker 1 (03:49):
The journey has the journey been so far? How will
you see the journey has been.
Speaker 2 (03:57):
The good?
Speaker 3 (03:57):
Is it great? The fantastic thing? Is it bad? Argue?
I want to know?
Speaker 2 (04:03):
Maybe you can say is part of life? Like life come?
Some days it's fine. Some days you just have to
thank God for living. So we have been we have
been good. That has been suweet. This business have connected
(04:23):
me with a lot of people. It has exposed me
like I have. I have connections with people that if
fast and the norms, I I am not sure that
I'll get to meet with those people. So it's one
of the joy.
Speaker 1 (04:39):
So as friend, yes or no, will you said that
this business has been helpful to you? Yes, Okay, that's fantastic. Okay,
that's uh. What's what I do? What customers do you
normally have? How do you Okay, let me start with
how do you get your customers? Mixed up stuff?
Speaker 3 (04:57):
From there?
Speaker 2 (04:58):
Okay, maybe I will. We have to go back to
four years ago or five years ago when when we started.
We have to apply some things in getting those clients.
Like when we started, I used to do this stuff
(05:18):
call maybe paid on delivery. So I do it like
for a couple of months for sure, some.
Speaker 3 (05:27):
Sorry, you do diffame send it to them?
Speaker 2 (05:31):
Yes, because of this online stuff, Like some people will
be like I don't believe on online vendors and all
of that. So we started like that. I would send
it to a particular location. You go there. What I
do is that, Okay, Like I have clients in places
like but I'll be a friend of my life. I
(05:52):
would just send it to a particular location. Then the
other people will go there to go and pick though
I can't say aughts went through it because some they
don't go to your superboard with that, We started like
that so people that are gott in it the first
time and they believe that, oh yes, this person can deliver,
(06:13):
so they starts okay referring friends and family.
Speaker 3 (06:17):
Are still doing pay on delivery or you have changed.
Speaker 2 (06:21):
No, sir, we have grown up.
Speaker 1 (06:23):
But okay, that's fantastic. So currently, how many customs? How
many clients do you have?
Speaker 2 (06:28):
You know, I can't, I can't. I can't figure because
we have reached out to thousands of people.
Speaker 1 (06:42):
You know, in scaling your business, that's one of the
fun fundamental things you need to know how many clients
you have. So if you if you really want to
scare your business, you have to know your numbers. See
something you need to go and and take look at
how many clients do you have? Okay, your customers you
have since you write them write their phone number, contacts?
(07:02):
You have a place like that, something like that where
you get your details your phone number, email address, clients.
Speaker 2 (07:11):
Not really or the what I do is like if
I'm doing marketing, I do touch my phone number. Maybe
once they pick their phone number, I'll be like, okay,
let's do it, and what's up? So I guess most
of their contacts that I have there my worst up.
Speaker 1 (07:30):
The numbers you have, the numbers of the clients you have,
you have saved on your phone.
Speaker 3 (07:33):
You know what I'm talking about. You need to have a.
Speaker 1 (07:35):
List where you have your customers and your numbers, so
that's sometimes you canrect out to them maybe on your
big does how to make customers layer to your brand?
Speaker 2 (07:46):
Okay, so.
Speaker 1 (07:48):
Can you tell me how much you you make for
your frame?
Speaker 3 (07:54):
Mm hmmm.
Speaker 2 (07:57):
It depends yeah, because you know, okay, the friendly sizes varies,
so so you come and it also depends on the clients. Yes,
so we don't have fished amounts.
Speaker 1 (08:15):
If you don't have fished amount so you charge as
a spirit lease.
Speaker 2 (08:21):
Some of those of the sizes we have fished price
for them.
Speaker 1 (08:28):
You have a kind of price that you say your friends,
but you can still go up that you should have
a price.
Speaker 3 (08:35):
Okay, okay. Now if I ask a question like how
mu do you make last year? Can you tell me
last year?
Speaker 2 (08:42):
Sorry? No, no no.
Speaker 1 (08:46):
So you know you are here at Smart Growth. So
what you have come here to do is to learn
how to scale. So this attention you need to pay
attention to. For we need to know how many customers
you have, and you must have prizes to your products.
It's very very pot because these are the things that
will help you to measure what you're doing, because yes,
(09:08):
I do that.
Speaker 3 (09:10):
Anything that cannot be measured cannot grow.
Speaker 1 (09:13):
If you cannot measure the things you're doing, that's no
where you know where you're going for or going back.
Speaker 3 (09:18):
So it's something you need to attention.
Speaker 1 (09:20):
Like the question I asked, now, what do you make, Laxie,
you must be able to answer that question or I
cannot give me a neighborhood of what you made last year,
But you can answer that. There's things you need to
take care of because if someone wants to invest in
your business now, one of the things they will ask
you is that they have to do your numbers. What
(09:42):
are you doing? How many customer customers you have? How
do you get your customers? How much did you make
last year? So these are the questions they were asking, and.
Speaker 3 (09:56):
I'm nothing.
Speaker 1 (09:56):
I want to ask, now, what do you think you
can do to rect more income in your business?
Speaker 3 (10:04):
Do you have ideas what you can do? I can
give you more more money?
Speaker 2 (10:12):
So you guys, I'm still on that because I so
much believe in God leadings and maybe some things God living.
Speaker 1 (10:26):
Is fine, but you have most of the strategy in
the Mother of the plan. How do you tackle it.
What are the step by step will take to get
things done? So I think the kind of business you do,
you create memories. You know, you create memories for people,
something that is very, very wonderful. So you must look
at the ways you can tap into it. Your friends
(10:47):
and families, people in church. How you can come in
and say I create memories, you know, try and sell
sell it to them in a way they will buy
into it. So you can start by making frames to
them and also give boxes. You can do give boxes ourself.
(11:08):
So it's all about stacking up products. You must not
focus on just making frames. You just think of ways
you can create other things that relate to that frame.
Like somebody is having their big day, you can create
something that can also say to them you not have options.
So when somebody comes to you, it has an options
of things you can pick from. So there other things
(11:30):
you need to look into. Go and see how you
can create, like give boxes for clients when they're doing
that big day.
Speaker 3 (11:38):
You can do something like all these cobs.
Speaker 2 (11:40):
Yes those things we have gift boxes, like we also
do all this magic mob we do trough pillows, we
do customerc stories. Okay, we do killers do a lot
of things, so it's not just limited to framemaking.
Speaker 1 (11:59):
So that's that's the other places you can and revenue
from your business.
Speaker 3 (12:02):
So that's what you need to do. And again I
think do you use social media?
Speaker 1 (12:11):
That's the question I want to ask, how how artive
are you on social media?
Speaker 2 (12:18):
Yes, sir, I use them. Basically we're using Facebook and
what's up?
Speaker 3 (12:28):
What's up?
Speaker 1 (12:30):
You know Facebook in this in the expension where you
are right now in the world you are living right now.
If you're not using Facebook social media for your business,
you're you're missing a lot. You're leaving a lot on
the table. So most creates accounts on Facebook. Facebook is good,
Instagram is good and TikTok is bubbling right now.
Speaker 3 (12:49):
That's where you can get a lot of clients.
Speaker 1 (12:52):
And also you can also try linked in for professional people,
they can buy from all dis frames you are making,
they can buy from it. So it's lenkeding. You're not
about lending a social media platform. You can also try
so to help you to scale your business and market
to professional people. And again, what you would do that
(13:17):
one is when you although it's necessary, it's for you
to run sponsored ads to get more people to see
what you are selling. Because when you when you when
you create a content and post on social media, it's
about one percent of your followers and ten follows that
will see it. So imagine you have one thousand followers
(13:38):
people that will see it. It's not up two hundred,
it's not up to fifth. So that's why you need
to use social media sponsored ad Facebook advertising to boost
what you post. A book can see it. So there's
another thing you need to you need to use to
(13:59):
make sure that more people are seeing what you're selling.
And it's so doing you make more self because sell
it's all about the game of numbers. The more people
see what you're selling, the more you have people that
buy from you. If you have ten thousand people seeing
what you're selling, you have the chances of moving. Maybe
one thousand can buy from you. If I found can
(14:20):
buy from you. So that's how the games works. So
you need to go back and make sure that you
know your numbers. It's very very important your numbers. If
you can have a book where you will be writing
them down, If you can use your phone all these
apps as well. App I can I want to I recommend,
(14:41):
but I don't know. Maybe you don't need it right now.
So like quick book, you can used to do accounting
because business is all about doing a proper accounting. I
remember I started my first business. What made that business
didn't last long is because I didn't pay attention in accounting.
When you're doing a business in most potentially in what
(15:04):
you're making, what is comaning, what is going out, what
is comeaning, what is going at? The cash flow is
very very important as we make that's what will make
you to know whether you are making profit or you
are not making profits. So if you find a book
or your phone, or if you can create a WhatsApp
group and add your customers there. If you have any products,
(15:27):
you show them I have this product. So if you like,
if you if you think of any any product is
out of this world, you both put it there and
tell them that I have this product. So can create
a WhatsApp group and put all your clients there to
showcase your products. It's a very good one something you
can do. Create a WhatsApp group. Then make sure you
social media very well. Say a market on social media.
(15:51):
People are those numbers you're seing on social media. They
are human beings. You know, people don't mistake five hundred
followers what they think these numbers, it's not those notice
a lot of metrics. They are real human beings. So
they can buy from you when you show them what
you're selling online. And so it's all about you know,
knowing your numbers very important using social media to grow
(16:15):
your business and make sure you are good at what
you are doing. I want to want to mention this
point because it's very very important. That's the foundation of
scaling your business. It must be able, it must be
it must be good at what you're doing, because if
you get one customer that will come and buy your product,
if that customer is satisfied, you will bring the customer
(16:37):
that's referra. And it's very cheaper too for a customer
to come back and buy from you that you're acquiring
your customer. So something be good at what you're doing.
Anything you're doing, make sure make sure that your clients
are satisfied. A happy customer who promote your business more
(16:58):
than any Facebook adds or in Instagram adverts.
Speaker 3 (17:02):
So that's all.
Speaker 1 (17:03):
I make sure you know, you know your numbers, and
you social media and you'll see your business.
Speaker 2 (17:12):
As take one more Christian okay, we just have one
minute to go. Okay. So, like you just mentioned that
maybe you can create and what's up where you are
your clients lines? Okay, well like people like course, like
we have some another we have colleagues like well okay,
I don't know whether you call them colleagues. Like there
(17:34):
are some persons they are into the same business business.
So some of them with these guys who come as
a client just for them, maybe it's to just be
following you, like just get.
Speaker 3 (17:47):
Your even'reflowing you. It's not, it's not a problem.
Speaker 1 (17:52):
All you need to do is to make sure you're
having your clients as well as you can be able
to show them your products, anything you're bringing out to
show them, so you're getting more customers from there. It's
not it's all about having a deatabase of people knowing
people that you are customers.
Speaker 3 (18:08):
So it's ververent. So thank you for coming on this show.
Speaker 2 (18:11):
Thank you.
Speaker 1 (18:11):
So I hope that the other tips you have planned
you will apply them in your business and you'll see
how your business was scaled. Thank you, Thank you, sir,
appreciate