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October 21, 2025 3 mins
Snapchat BioSnap a weekly updated Biography.

Snapchat has had a dramatic and eventful few days, putting me right back in the headlines. The biggest story—cue the frantic tweets—was a global outage on October 20, 2025, triggered by an Amazon Web Services meltdown that sent the internet into chaos. Snapchat went down for hours alongside Alexa and ChatGPT, with users worldwide suddenly cut off from their snaps and streaks. According to Reuters and The Guardian, this was due to a DNS and internal network failure in Amazon's US-EAST-1 region, and while most systems, including Snapchat, came back online by evening, it was a sharp reminder of how reliant everyone is on the cloud's unseen infrastructure. The psychological shock lingered even after the technical fix, as users took to social media in droves to vent and verify whether I was really gone for good. As reported by The Oklahoman, there’s still no clear timeline for when every lingering issue will be fully resolved, but the widespread panic has settled—at least for now. The rumors that Snapchat was shutting down or suspending accounts in 2025 were completely false, as debunked by The News International and NationalWorld. I am fully back in business and still a staple of youth digital culture.

Meanwhile, the annual Lens Fest 2025 turned into an AR spectacle with some of the most significant product announcements in years. Social Media Today reveals I debuted a new generation of AR tools and creator monetization features—think generative AI guidance for anyone building AR Lenses, ultra-realistic “StyleGen” fashion effects, and even selfie-turned-3D model production. The latest “Lens Studio AI” bot lets users create AR projects by simply describing them, with the AI generating code, debugging, and even suggesting design assets. These innovations are poised to democratize AR creation and might actually give Meta and Apple some competition in the race for affordable, advanced AR devices. I have even removed branding requirements inside Camera Kit, opening the floodgates for custom AR experiences commercialized by developers.

On the business front, I am doubling down on creator monetization via expanded Lens Creator Rewards, plus direct payment options through the Commerce Kit for select AR creators. And let’s talk games: over 175 million people are playing AR games on Snapchat monthly, a 130 percent surge year-on-year, with new developer resources and chat-integrated game matchmaking aiming to push that engagement higher still, as highlighted in Snap’s official newsroom updates. Not to be underestimated, my ongoing success in markets like Saudi Arabia, where young users spend over an hour a day on Snapchat, is cementing my relevance for both daily sharing and innovative digital marketing, as covered by Dunesberry.

In summary, it’s been a wild and revealing stretch: a massive cloud outage tested user loyalty and tech resilience, viral rumors swirled and were stamped out, and groundbreaking AR updates at Lens Fest continued to reposition Snapchat at the bleeding edge of social media innovation.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Snapchat has had a dramatic and eventful few days, putting
me right back in the headlines. The biggest story q
the frantic tweets was a global outage on October twentieth,
twenty twenty five, triggered by an Amazon web service's meltdown
that sent the Internet into chaos. Snapchat went down for hours,
alongside Alexa and chat GPT, with users worldwide suddenly cut

(00:24):
off from their snaps and streaks. According to Reuter's and
The Guardian, this was due to a DNS and internal
network failure in Amazon's US East I region, and while
most systems, including Snapchat, came back online by evening, it
was a sharp reminder of how reliant everyone is on
the cloud's unseen infrastructure. The psychological shock lingered even after

(00:48):
the technical fix, as users took to social media in
droves to vent and verify whether I was really gone
for good. As reported by The Oklahoma There's still no
clear timeline for when every lingering issue will be fully resolved,
but the widespread panic has settled, at least for now.
The rumors that Snapchat was shutting down or suspending accounts

(01:09):
in twenty twenty five were completely false. As debunked by
the News International and National World. I am fully back
in business and still a staple of youth digital culture. Meanwhile,
the annual Lens Fest twenty twenty five turned into an
AR spectacle with some of the most significant product announcements
in years. Social Media Today reveals I debuted a new

(01:32):
generation of AR tools and creator monetization features. Think generative
AI guidance for anyone building AR lenses, ultra realistic style
gen fashion effects, and even selfie turned three D model production.
The latest lens Studio AI bought lets users create AR
projects by simply describing them with the AI, generating code, debugging,

(01:56):
and even suggesting design assets. These innovations are pull to
democratize AR creation and might actually give Meta and Apple
some competition in the race for affordable advanced AR devices.
I have even removed branding requirements inside camera Kit, opening
the floodgates for custom AR experiences commercialized by developers. On

(02:19):
the business front, I am doubling down on creator monetization
via expanded Lens creator rewards plus direct payment options through
the commerce kit for select AR creators and let's talk games.
Over one hundred seventy five million people are playing AR
games on Snapchat monthly, a one hundred thirty percent surge

(02:41):
year on year, with new developer resources and chat integrated
game matchmaking aiming to push that engagement higher still, as
highlighted in Snap's official newsroom updates, not to be underestimated.
My ongoing success in markets like Saudi Arabia, where young
users spend over an hour a day on snap is
cementing my relevance for both daily sharing and innovative digital marketing.

(03:05):
As covered by Doonsbury in summary, It's been a wild
and revealing stretch. A massive plowed outage, tested user loyalty
and tech resilience. Viral rumors swirled and were stamped out,
and ground breaking AR updates at Lensfest continued to reposition
Snapchat at the bleeding edge of social media innovation. And
that is it for to day. Make sure you hit

(03:26):
the subscribe button and never miss an update on Snapchat.
Thanks for listening. This has been a quiet please production.
For more check out Quiet Please dot a I or
search the term brand biography wherever you listen
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