Snoop's Empire Expands: Cannabis, TV, and Emotional Moments

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Snoop Dogg has been making headlines on multiple fronts in recent days. The rapper and entrepreneur’s business instincts were on full display with the announcement on June 16 of an expanded cannabis venture. According to Marijuana Moment, Snoop has launched TryDeathRow.com, a new direct-to-consumer hemp lifestyle platform under his Death Row Records label. This platform features handpicked THCA flower, pre-rolls, beverages, and edibles, all compliant with federal hemp regulations, making Snoop’s curated cannabis products accessible even in non-legalized states. Snoop himself emphasized the site’s authenticity and connection to culture, leveraging the storied Death Row brand he acquired in 2022.

In a move that cements his status as a crossover entertainer, Snoop Dogg is set to host NBC’s “Snoop Dogg’s New Year’s Eve” special, as reported by WXJB. This primetime event is yet another step in his transformation from hip-hop star to mainstream TV personality, keeping his brand visible to millions as 2025 approaches.

Live performances have also kept Snoop in the spotlight. On June 7, he headlined the BC Lions Concert Kickoff in Vancouver, as covered by CFL.ca. The event marked the start of the Canadian Football League’s 71st season and reflected Snoop’s enduring appeal, drawing on the cultural memory of past iconic performances like his Emmy-winning Super Bowl halftime show and the 2024 Paris Olympics closing ceremonies. Days later, Snoop electrified Las Vegas crowds at the JCK Rocks music event, delivering a deejay set that also promoted his Lovechild jewelry line collaboration.

But it’s not all business and performance. Finance Monthly revealed that Snoop recently mourned the loss of his beloved French bulldog, Juelz, a gift from Wiz Khalifa, with an emotional outpouring from fans and friends across social media. The same source reported a swirl of social chatter and some controversy after Snoop wore a distinctive fur coat—previously seen at a Donald Trump inauguration—to the 2025 BET Awards, where he received the Ultimate Icon Award. Snoop addressed the uproar by reiterating his commitment to using music as social commentary.

As for upcoming projects, Snoop is reportedly eyeing a burger van venture at Celtic Park in Glasgow, reflecting his playful side and passion for soccer. Social media buzz has also followed him, from an Instagram post featuring his track “Just the Way It Iz” with Wiz Khalifa, to ongoing speculation about a potential UK tour, though nothing has been officially confirmed.

In sum, Snoop Dogg’s week has been a whirlwind of music, business, public appearances, heartfelt moments, and headline-making flair, reaffirming his spot as a pop culture mainstay with moves that are likely to echo for years.

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