Snoop's NFT Boom, Gin & Juice Launch, and NFL Honors Gig: The Doggfather's Unstoppable Moves

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Snoop Dogg has been everywhere these past few days, blending his laid-back legend status with major moves in tech, business, and pop culture. On July 10, he set Telegram on fire with the launch of his new NFT collection—nearly a million digital collectibles inspired by his iconic style, all gone in just 30 minutes and raking in a cool $12 million in sales. Telegram CEO Pavel Durov hailed it as one of the fastest-selling NFT drops ever, showing that Snoop can still spark a frenzy where celebrity, technology, and fan access collide. The launch was paired with a new track called Gifts and a music video featuring everything from a vintage car to a digital dog, delighting both Telegram users and the NFT crowd, even as most of the NFT market is otherwise struggling, says reporting from Black Enterprise and Coin World.

But that’s not all—Snoop also made headlines with Dr. Dre as they kicked off their ready-to-drink Gin & Juice, honoring the 30th anniversary of his debut album Doggystyle. The product is rolling out nationwide, and Snoop’s partnership with Dre proves he’s as invested in innovating the beverage aisle as the music charts, according to Food Manufacturing.

On the business front, ConnectComm Magazine’s July 2025 cover story pegs Snoop as a global game changer, emphasizing his evolution from rapper to business mogul. The piece credits him with everything from relaunching Death Row Records as a forward-thinking media company to championing Broadus Foods and his cannabis brand Leafs By Snoop. This isn’t just a nostalgia act—his portfolio and influence keep expanding, mixing entrepreneurship with his authentic West Coast vibe.

Fans also saw Snoop out and about, drawing big crowds at the Emerald Haze Emporium in Renton, where he made an appearance on July 11, according to the Renton Reporter. Social media lit up too, both for his recent business wins and for more personal moments. He mourned the loss of his beloved French Bulldog Juelz, posting a heartfelt tribute video on Instagram, sharing memories and gratitude to rapper Wiz Khalifa, who gave him the dog for his 43rd birthday, as reported by AOL.

Meanwhile, on the event circuit, Snoop is set to host the prestigious NFL Honors in New Orleans this February, continuing his streak of high-profile, mainstream gigs that started with his standout role in NBC’s Paris Olympics coverage. And if that’s not enough, he’s scheduled to DJ and perform at the Seminole Hard Rock Hotel in Tampa on December 29, ensuring fans will get a dose of Snoop’s signature charisma live.

From business launches to heartfelt tributes and high-profile hosting duties, Snoop Dogg’s latest moves show he’s not just surfing trends—he’s setting them, one headline at a time.

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