Snoop's Unstoppable Hustle: Icon, Entrepreneur, and Viral Sensation

Snoop Dog BioSnap a weekly updated Biography.

Snoop Dogg continues to command both headlines and hashtags with the ease of a true cultural icon. In the past few days, he’s made waves across entertainment, business, and social media. One of the most biographically significant moments recently was Snoop delivering the 2025 commencement address at the University of Southern California’s Marshall School of Business, cementing his status as a mentor beyond music. His speech on May 16, 2025 at the LA Memorial Coliseum was full of wisdom and swagger, urging graduates to measure success by their impact and to lead with heart. USC’s choice reflected Snoop’s resilience, entrepreneurship, and authenticity, showcasing him as a model for the next generation.

Ever the businessman, Snoop’s entrepreneurial reach keeps expanding. He’s relaunched Death Row Records as a modern media company and continues to push Leafs by Snoop, his cannabis brand, helping steer the industry’s shift to mainstream acceptance. Through Casa Verde Capital, his investment fund, Snoop’s interests in cannabis stretch across the US and Europe and are reportedly worth upwards of $200 million according to The Street. He’s also found playful success with Snoop Doggie Doggs, his line of pet accessories, which now shelves at major retailers like Petco and Kohl’s. Broadus Foods, the company behind Snoop Loopz cereal and more, continues his mission to support minority-owned brands and fight food insecurity, adding business depth to his public persona.

On the headlines front, Snoop and Dr. Dre just launched Gin & Juice by Dre and Snoop, a ready-to-drink cocktail that pays homage to their classic hit and 30 years of friendship. The product comes in four flavors with distribution rolling out nationally, and its design and marketing—led by famed collaborators and major investors—promise a significant play in the spirits industry. As Snoop told Food Manufacturing, their partnership is rooted in creative fun and lasting camaraderie.

Performance-wise, Snoop electrified fans at the 2025 BET Awards in Los Angeles, delivering a legendary set. Social media buzzed even more when he revealed his new puppy, BabyBoy Broadus, in a June 28 Instagram post that charmed millions. Snoop’s Instagram on July 1st celebrated his touring success, mentioning energy-packed shows with Kidz Bop, while another viral post had him playfully reaching out to Telegram founder Pavel Durov about his famously large family.

In the business and legal realm, Snoop just settled a copyright dispute with a studio musician over tracks from his 2022 album, effectively putting some recent controversy to bed according to Digital Music News.

Through speeches, viral posts, new products, and headline-making partnerships, Snoop Dogg remains not just a rapper but a relentless entrepreneur and cultural force, seamlessly blending authenticity, business smarts, and pop appeal.

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