E65: How to Be Marketed w/ Mike Baker

How do you know if a marketing agency is right for you? According to Mike Baker, an expert who spent decades working for brands including Coca Cola and Huggies, you don’t have to be a master marketer to understand when advertising isn’t working. This week, Mike joins Jason to talk about avoiding bad-faith agencies, understanding and tracking your ad spend, and what you should expect from your marketing team. Highlights include:

• Anheuser-Busch is still trying to shake off the aftereffects of a disastrous Bud Light campaign. According to Mike, this is what happens when company leadership doesn't pay attention.
• Are you trying to fight logic with logic? At some point, the humanity behind your brand must become more important than the sum of its parts. Mike relates a story of Huggies carving out their own niche in the hearts of parents by creating powerful emotional appeal.
• Mike’s Top 3 Takeaways for business leaders.

Show Links/ Social Links

• LinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/
• LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/
• Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballard
• Soar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_A
• Website: www.soarhighercoaching.com

Guest Links

• Website: https://www.prstoreky.com/