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June 23, 2025 16 mins
This episode explores Sofia Richie's strategic transformation from tabloid target to fashion industry darling. Host Vivian Steele dives deep into Sofia's high-profile relationships with Justin Bieber and Scott Disick, examining how she navigated intense media scrutiny while building a legitimate modeling career. The episode covers her breakthrough campaigns with Tommy Hilfiger and Chanel, her evolution from celebrity offspring to respected fashion model, and the strategic choices that allowed her to distance herself from drama while establishing industry credibility. Vivian analyzes how Sofia used each relationship as a learning experience, developing sophisticated media management skills and building the foundation for her eventual emergence as a luxury fashion authority.

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