May 27, 2024 • 16 mins
Instagram:
@breannaaponte
@thesoftlifeceo
Website:
www.thesoftlifeceo.com
Community:
www.thesoftlifeceo.com/society
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www.thesoftlifeceo.com/free-training-optin
YouTube:
@thesoftlifeceo
Relationship Restored:
www.relationshiprestored.com
@breannaaponte
@thesoftlifeceo
Website:
www.thesoftlifeceo.com
Community:
www.thesoftlifeceo.com/society
Free Training:
www.thesoftlifeceo.com/free-training-optin
YouTube:
@thesoftlifeceo
Relationship Restored:
www.relationshiprestored.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
But whether you're building a personal brand or a business,
these three strategies will maximize your brand success. Hey, I'm
Brianna Aponte, your host of the Soft Life CEO podcast.
I dropped out of college at the age of nineteen
to start my first business. I worked seven days a week,
wore way too many hats, and was the true definition
of a hustler. Years later, I'm finally living the dream
(00:23):
that I worked so hard to make my reality. I've
transitioned from a hustler to a soft life CEO, working
only two days a week to maintain and run a
high earning business that gives me the freedom to live
a life I love. Now it's my mission to help
as many entrepreneurs as I can elevate their brand, increase
their income, and reclaim their time. Join me and guest
experts as we share our transparent journeys, work smart, not hard, strategies,
(00:44):
and the behind the scenes of running a successful brand
in business. You're tuned in to the Self Life CEO.
This is for you. If you have a brand or
a starting a business, If you're in need of strategies
to maximize your success, if you need help, decide on
going all in on either a personal brand or a
business and if you need guidance on things to implement
(01:05):
to make your brand or business better. So first, let's
talk about the difference between a brand and a business.
When I think of a brand, I think about the experience.
I think of the image, the personality, the voice, the impact,
the content, the community. At the end of the day,
we all have a brand, but a business is more
focused on the offer. It's the product to the service,
(01:27):
the result, the transformation. It's actually serving a consumer and
taking them from one place to another. And not everyone
has a business, and not everyone needs a business. But
let's talk about why a brand matters. Every business needs
a strategic brand. You can offer all the products and
services under the sun, but if people don't trust you,
(01:49):
they're not going to buy with you. A brand matters
because it creates trust, it builds community, it sets expectations,
and it provides clarity. Although you can have a successful
brand without a business, let's just talk about some of
the business benefits. Having a business means you have something
that can run without you, aka you can make money
(02:12):
in your sleep. It has an increased profit potential and
more scalable options. Let's jump into my three c's for
brand strategy. The first C is for consumer. In order
to build your brand, you have to consider who will
consume your brand, who is it for, make sure to
be specific, and then structure everything around them. Content is
(02:36):
the way in which you communicate and showcase what your
brand is all about. This is the key component in
selling your brand and making impact. And we know content
is king right like people believe everything they see online,
so what you put out there truly truly matters. And
the last C is for community, which is my favorite.
Creating a community is how you can create an experience
(02:58):
within your brand. It's great for brand awareness, it's great
for getting other people to know you exist. It's all
about gathering like people for the same purpose, similar to
this community that you're in now. This can lead to
endless opportunities and we'll talk more about that soon. Now
let's focus on the consumer and the tips that I
have for this. You want to make sure that you
(03:19):
are being very clear on who your consumer or target
audience is, so you want to create a list of
things that describe who your brand is. For this way,
no matter if you focus on a personal brand or business,
you can always determine the type of content, messaging, and
or offerings that's appropriate or needed to best serve your consumer.
(03:41):
Things to think about is age, gender, demographic interests, and
most importantly, the common struggles and pain points that your
specific consumer has. Now let's jump into content. It is
so important to have a vision and a purpose for
your content. Content includes everything that you post to social media,
(04:03):
the imagery on your website and marketing material, and the
content that you put on your blog, podcasts, YouTube, and
or community. There should be a consistent messaging in all
of your content that speaks to your brand and its
core values. If the messaging is unclear, your audience will
be too, and that is no bueno. Now sho up
(04:24):
into a community, because a great way to build a
brand is to create community. A community can be created
in many different ways. You could create a sense of
community via social media by having like a live series
on Instagram. You could implement Instagram's a subscription feature. You
could start a blog membership, or maybe even create an
(04:46):
online course membership like an academy where people can take
your courses but also have coaching at the same time,
have weekly meetups, or create an online community like I've
created here for all about your brand. The type of
community that you create will depend on your consumer and
your personal preferences, but it's great for building trust and
(05:07):
serving your audience. All from one place. Now, let's jump
into our three o's for brand strategy. The first O
is all about your offerings. Okay, this is how you
make money. You have a successful business. Now let's jump
(05:46):
into business strategies. My three o's to focus on. Number
one is offerings. This is all about how you make
your money. In order to have a successful business, you
have to know how to package and price your offerings,
market them, and show proof of concept that they actually work, right,
because who's going to pay for something if it doesn't work.
(06:06):
And last, but not least, you have to be able
to actually execute on those services. If you don't have
your offerings tailored to your consumer, the end result may
not be what they're looking for. Then onboarding and offboarding.
This is the funnest for me. I absolutely love the
on and offboarding process. The way that you bring clients
(06:27):
into your business and the way that you send them
out into the world after they've touched your business is
super important. So we'll talk about this in detail soon operations.
Even though this isn't the funnest, this is absolutely the
most important. A successful business must operate as such. This
includes product development systems, automations, workflows, building a team, and
(06:49):
the day to day operations. So let's get more specific
with our offerings. Make sure that you evaluate what you offer.
Make sure what you offer is very clear. Use this
system for pricing. You want to create a low, mid,
and high tier offer. This way, you can provide something
for your consumer no matter what their budget is. Somebody
(07:09):
might start at your low offer but end up at
your high offer, but you need to give them a
starting point. So let's use social media services as an example.
The low tier offer could be a DIY course where
where your customer is going to go through a course
on their own and learn what they need to learn
to then apply to their social media. Then the middle
(07:33):
offer could be that same course, but with a custom strategy,
meaning now they're going to get the information that they need,
but also the customization that they probably are not able
to execute on their own. And then the high offer
takes it even further. This is where we bypass the
course because we're going to come right in with a
strategy and then the business is going to execute everything
(07:56):
for you, so no need to learn it. We're going
to do it for you. But that would be higher
ticket item. Now let's talk about on and off boarding.
The way in which you onboard your clients will completely
affect whether they come back, and the way that you
go about your offboarding will totally change whether or not
they refer your business. So onboarding should consist of the
(08:19):
following an application or an intake form. This is something
that for me, I do not have any wiggle room around.
I do not take clients unless they have completed an
application and have been accepted. You want to do this
because you want to collect all of the information and
determine if they are a good fit for your business
(08:39):
or not. And an intake form can be for individual
services and things like that as well, but the initial
intake should just be gathering all the information that you
need so that you can then follow up with my
next point, which is a free consultation or a presentation.
You want to make sure you give the client an
opportunity to see exactly how your business will benefit fit them.
(09:00):
They want to be able to ask questions and make
sure that they feel one hundred percent confident in moving forward.
So I highly suggest doing a free consultation because every
time I talk to a client, I know that I
can have them leave feeling confident because I know I'm
confident in what I offer. But if I was to
just send them a video of me talking to them
and explain what our business does, you lose out on
(09:22):
that person a person interaction and it just doesn't feel
as personal. Then you want to have a seamless onboarding experience.
So once you go through the application process and then
the free consultation, now it's time for them to actually
become a client. You want to make that process super easy.
So them signing their contract and paying the invoice and
getting started with whatever they need to start their actual
(09:45):
service should be super easy. They shouldn't be confused, they
shouldn't have to do a ton of work. It should
be boom boom bow. Get my free training from Hustler
to Self Life CEO, which includes my untold entrepreneurial Journey,
the Self Life CEO Roadmap, winning recipe for elevating your brand,
increasing your income, and reclaiming your time. Head over to
the Soft Life Ceo dot com. Backslash free training. Offboarding
(10:09):
should consist of the following of review form. I cannot
stress to you how much this has changed my business.
I started including a review form in our offboarding process,
and what I did was I gave an incentive. So
it was, Hey, we want to make sure we're always
serving our audience with the best possible experience, and we
(10:31):
can't do that without your help. And then we give
them an actual incentive, so we say, if you complete
this form, you can get fifty dollars towards your next
service something like that, where they are now in a
space of hm, okay, let me go ahead and do this.
Fifty dollars sounds good, right, But you always want to
make sure that you are raising the bar and just
creating the best experience, and the only way to do
(10:53):
that is if your clients give you their honest truth
about the experience that they had working with you. I'm
also going to say this, one of the reasons why
a lot of my clients feel comfortable paying for high
ticket services is because we have hundreds on hundreds of
reviews that you can view on our website, so people
are able to see all the great things people are
(11:14):
saying about our business and that creates a sense of
comfort for them. Then you want to have a close
out message with next steps, and the reason for this
is you want to make sure that you're giving your
clients some closure and confirmation that the services has ended.
And let me tell you why, because we have you know,
did services and then left a client and then months
later they would come back as if we're still working
(11:36):
for them, and that was what made me say, Okay,
we need like a closure message that is confirming that
you no longer will be working with us. But here's
what we want you to do, and then if you
ever need help or support in the future, you can
take these next steps. Another good thing with the close
out message is to ask your clients to actually respond
with referrals. So you can say, if you have any
(11:59):
friends or family who you think could benefit from our services,
send over their name and email and will reach out
to them with one hundred and fifty dollars off if
they work with us, So it is kind of killing
two birds with one stone. And last, but not least,
you want to make sure that your onboarding process allows
you to make sure you are keeping in touch with
your client who is now leaving you. So whether it's
(12:22):
following you on social media, whether it's joining your community
for continued support, or subscribing to your newsletter like this
is super important because you don't want them to just
be floating out in space. You want them to keep
some sort of connection with you. Operations, the way that
you operate your business, will completely affect the way that
(12:43):
your business is able to succeed as well as grow.
If you want a business that can scale, it is
important to focus on operations. And again, this is not
the fun part by any means, but it is the
most rewarding. It is super important to look at your
business as a and decide what exactly is needed to
properly operate and grow your business. Break down all of
(13:06):
the things that need to happen on a monthly, weekly,
and even daily basis to determine what positions you need
to fill and then prioritize which positions need to be
filled in which order. Break down the processes of your
services and try to find key areas where you can
utilize automation and workflows in order to save time and
(13:28):
instead of manually doing repetative repeatative that's not a word
repetitive task. You can have these things automated. And again,
it's all about work smart, not hard. So let's jump
into my three key tips for success. Are you ready
to go from hustler to soft life ceo? I'm here
to help. I've created the soft Life Society, a membership
(13:48):
based community where I provide weekly events such as group
coaching calls, brand and social media audits, masterclasses and featured
guest speakers. Get access to members only in person events,
and discounts on soft Life CEO services. And here's the
best part. You can join today for free. Visit the
soft Life Ceo dot com backslash Society and use code
free trial for thirty days free access. Tip one, start
(14:11):
with the consumer and end with the operations. Putting the
needs that your consumer first will allow you to have
everything you need necessary to serve them because you're working
from the top down. Ways to learn their needs is
by doing ig story polls, surveys, create test groups, and
even create lea maagmts and give you a little secret here.
If you are ever struggling about what your busins should
be offering, or if you have like three key pillars
of your business, you don't know want to focus on
lee magnets are greaty to test it. So a lead
magnet is something that you offer for free in exchange
for someone's email. So let's say that you have a
(14:31):
bonness company and you have the idea of doing a
nutrition course or a lifestyle course or fitness course, and
you're trying figure out where the market is going to
give you the best bangoru butup. You can then create
one freely magnet for each of those industries and then
go sixty days and see how many people actually you know,
gave your email for which magnet. If you see that
the fitness had one hundred downloads but the nutrition only
had two, that is a clear sign that you need
to focus on creating the fitness course. First Tip two
is to create schedule that counts for your workloaw. Anyone
who truly knows me and has seen me work in
(14:52):
my business knows that I am so so big on
creating a schedule that allows you to live a life
that you actually enjoy. If I work Manday through Friday,
I would be miserable. I ask myself how often do
I want to work? Out? Often I want to rest?
How often do I want to have fun, How often
do I want to travel? How often do wnt work out?
How often do I wanna do? All the things that
happen on a day, day and moore week clear only basis,
And once I figured out, I was able to create
a work schedule that worked with my flow and what
I wanted in my life. So I work three days
a week instead of five, and for me, that means
that those three days that I'm working, I'm really productive
(15:13):
and I'm working smart, not hard. If you want work
smart hard, you have to craft a schedule that counts
for batch, working, time, blocking, and most importantly off in
rest days. Because you don't schedule rest or off days,
then you're going to feel guilty in times where you
don't feel doing things and end up not But if
you give yourself permission, then it's understandable. You're gonna feel
lotter like heah dedicated time today it's a rest this
feel great And step three. If you don't set goals,
there is no way to measure success. Setting goals insures
that you are moving in the right direction, they have
a clear vision of the near future, and that you
can prioritize needed to be intentional with your Brandford Business.
(15:34):
Thanks for tuning in to soft Live CEO. I hope
that today's episode gets you a little bit closer to
achieving your definition of a soft life. If you're ready
to start the journey from hustler to soft Live CEO,
go to the Soft Life ceo dot com backslash Society
for a thirty day free trial in my coaching community.
If you found this episode helpful, share it with the
friend leaver review and don't forget to subscribe.
But whether you're building a personal brand or a business,
these three strategies will maximize your brand success. Hey, I'm
Brianna Aponte, your host of the Soft Life CEO podcast.
I dropped out of college at the age of nineteen
to start my first business. I worked seven days a week,
wore way too many hats, and was the true definition
of a hustler. Years later, I'm finally living the dream
(00:23):
that I worked so hard to make my reality. I've
transitioned from a hustler to a soft life CEO, working
only two days a week to maintain and run a
high earning business that gives me the freedom to live
a life I love. Now it's my mission to help
as many entrepreneurs as I can elevate their brand, increase
their income, and reclaim their time. Join me and guest
experts as we share our transparent journeys, work smart, not hard, strategies,
(00:44):
and the behind the scenes of running a successful brand
in business. You're tuned in to the Self Life CEO.
This is for you. If you have a brand or
a starting a business, If you're in need of strategies
to maximize your success, if you need help, decide on
going all in on either a personal brand or a
business and if you need guidance on things to implement
(01:05):
to make your brand or business better. So first, let's
talk about the difference between a brand and a business.
When I think of a brand, I think about the experience.
I think of the image, the personality, the voice, the impact,
the content, the community. At the end of the day,
we all have a brand, but a business is more
focused on the offer. It's the product to the service,
(01:27):
the result, the transformation. It's actually serving a consumer and
taking them from one place to another. And not everyone
has a business, and not everyone needs a business. But
let's talk about why a brand matters. Every business needs
a strategic brand. You can offer all the products and
services under the sun, but if people don't trust you,
(01:49):
they're not going to buy with you. A brand matters
because it creates trust, it builds community, it sets expectations,
and it provides clarity. Although you can have a successful
brand without a business, let's just talk about some of
the business benefits. Having a business means you have something
that can run without you, aka you can make money
(02:12):
in your sleep. It has an increased profit potential and
more scalable options. Let's jump into my three c's for
brand strategy. The first C is for consumer. In order
to build your brand, you have to consider who will
consume your brand, who is it for, make sure to
be specific, and then structure everything around them. Content is
(02:36):
the way in which you communicate and showcase what your
brand is all about. This is the key component in
selling your brand and making impact. And we know content
is king right like people believe everything they see online,
so what you put out there truly truly matters. And
the last C is for community, which is my favorite.
Creating a community is how you can create an experience
(02:58):
within your brand. It's great for brand awareness, it's great
for getting other people to know you exist. It's all
about gathering like people for the same purpose, similar to
this community that you're in now. This can lead to
endless opportunities and we'll talk more about that soon. Now
let's focus on the consumer and the tips that I
have for this. You want to make sure that you
(03:19):
are being very clear on who your consumer or target
audience is, so you want to create a list of
things that describe who your brand is. For this way,
no matter if you focus on a personal brand or business,
you can always determine the type of content, messaging, and
or offerings that's appropriate or needed to best serve your consumer.
(03:41):
Things to think about is age, gender, demographic interests, and
most importantly, the common struggles and pain points that your
specific consumer has. Now let's jump into content. It is
so important to have a vision and a purpose for
your content. Content includes everything that you post to social media,
(04:03):
the imagery on your website and marketing material, and the
content that you put on your blog, podcasts, YouTube, and
or community. There should be a consistent messaging in all
of your content that speaks to your brand and its
core values. If the messaging is unclear, your audience will
be too, and that is no bueno. Now sho up
(04:24):
into a community, because a great way to build a
brand is to create community. A community can be created
in many different ways. You could create a sense of
community via social media by having like a live series
on Instagram. You could implement Instagram's a subscription feature. You
could start a blog membership, or maybe even create an
(04:46):
online course membership like an academy where people can take
your courses but also have coaching at the same time,
have weekly meetups, or create an online community like I've
created here for all about your brand. The type of
community that you create will depend on your consumer and
your personal preferences, but it's great for building trust and
(05:07):
serving your audience. All from one place. Now, let's jump
into our three o's for brand strategy. The first O
is all about your offerings. Okay, this is how you
make money. You have a successful business. Now let's jump
(05:46):
into business strategies. My three o's to focus on. Number
one is offerings. This is all about how you make
your money. In order to have a successful business, you
have to know how to package and price your offerings,
market them, and show proof of concept that they actually work, right,
because who's going to pay for something if it doesn't work.
(06:06):
And last, but not least, you have to be able
to actually execute on those services. If you don't have
your offerings tailored to your consumer, the end result may
not be what they're looking for. Then onboarding and offboarding.
This is the funnest for me. I absolutely love the
on and offboarding process. The way that you bring clients
(06:27):
into your business and the way that you send them
out into the world after they've touched your business is
super important. So we'll talk about this in detail soon operations.
Even though this isn't the funnest, this is absolutely the
most important. A successful business must operate as such. This
includes product development systems, automations, workflows, building a team, and
(06:49):
the day to day operations. So let's get more specific
with our offerings. Make sure that you evaluate what you offer.
Make sure what you offer is very clear. Use this
system for pricing. You want to create a low, mid,
and high tier offer. This way, you can provide something
for your consumer no matter what their budget is. Somebody
(07:09):
might start at your low offer but end up at
your high offer, but you need to give them a
starting point. So let's use social media services as an example.
The low tier offer could be a DIY course where
where your customer is going to go through a course
on their own and learn what they need to learn
to then apply to their social media. Then the middle
(07:33):
offer could be that same course, but with a custom strategy,
meaning now they're going to get the information that they need,
but also the customization that they probably are not able
to execute on their own. And then the high offer
takes it even further. This is where we bypass the
course because we're going to come right in with a
strategy and then the business is going to execute everything
(07:56):
for you, so no need to learn it. We're going
to do it for you. But that would be higher
ticket item. Now let's talk about on and off boarding.
The way in which you onboard your clients will completely
affect whether they come back, and the way that you
go about your offboarding will totally change whether or not
they refer your business. So onboarding should consist of the
(08:19):
following an application or an intake form. This is something
that for me, I do not have any wiggle room around.
I do not take clients unless they have completed an
application and have been accepted. You want to do this
because you want to collect all of the information and
determine if they are a good fit for your business
(08:39):
or not. And an intake form can be for individual
services and things like that as well, but the initial
intake should just be gathering all the information that you
need so that you can then follow up with my
next point, which is a free consultation or a presentation.
You want to make sure you give the client an
opportunity to see exactly how your business will benefit fit them.
(09:00):
They want to be able to ask questions and make
sure that they feel one hundred percent confident in moving forward.
So I highly suggest doing a free consultation because every
time I talk to a client, I know that I
can have them leave feeling confident because I know I'm
confident in what I offer. But if I was to
just send them a video of me talking to them
and explain what our business does, you lose out on
(09:22):
that person a person interaction and it just doesn't feel
as personal. Then you want to have a seamless onboarding experience.
So once you go through the application process and then
the free consultation, now it's time for them to actually
become a client. You want to make that process super easy.
So them signing their contract and paying the invoice and
getting started with whatever they need to start their actual
(09:45):
service should be super easy. They shouldn't be confused, they
shouldn't have to do a ton of work. It should
be boom boom bow. Get my free training from Hustler
to Self Life CEO, which includes my untold entrepreneurial Journey,
the Self Life CEO Roadmap, winning recipe for elevating your brand,
increasing your income, and reclaiming your time. Head over to
the Soft Life Ceo dot com. Backslash free training. Offboarding
(10:09):
should consist of the following of review form. I cannot
stress to you how much this has changed my business.
I started including a review form in our offboarding process,
and what I did was I gave an incentive. So
it was, Hey, we want to make sure we're always
serving our audience with the best possible experience, and we
(10:31):
can't do that without your help. And then we give
them an actual incentive, so we say, if you complete
this form, you can get fifty dollars towards your next
service something like that, where they are now in a
space of hm, okay, let me go ahead and do this.
Fifty dollars sounds good, right, But you always want to
make sure that you are raising the bar and just
creating the best experience, and the only way to do
(10:53):
that is if your clients give you their honest truth
about the experience that they had working with you. I'm
also going to say this, one of the reasons why
a lot of my clients feel comfortable paying for high
ticket services is because we have hundreds on hundreds of
reviews that you can view on our website, so people
are able to see all the great things people are
(11:14):
saying about our business and that creates a sense of
comfort for them. Then you want to have a close
out message with next steps, and the reason for this
is you want to make sure that you're giving your
clients some closure and confirmation that the services has ended.
And let me tell you why, because we have you know,
did services and then left a client and then months
later they would come back as if we're still working
(11:36):
for them, and that was what made me say, Okay,
we need like a closure message that is confirming that
you no longer will be working with us. But here's
what we want you to do, and then if you
ever need help or support in the future, you can
take these next steps. Another good thing with the close
out message is to ask your clients to actually respond
with referrals. So you can say, if you have any
(11:59):
friends or family who you think could benefit from our services,
send over their name and email and will reach out
to them with one hundred and fifty dollars off if
they work with us, So it is kind of killing
two birds with one stone. And last, but not least,
you want to make sure that your onboarding process allows
you to make sure you are keeping in touch with
your client who is now leaving you. So whether it's
(12:22):
following you on social media, whether it's joining your community
for continued support, or subscribing to your newsletter like this
is super important because you don't want them to just
be floating out in space. You want them to keep
some sort of connection with you. Operations, the way that
you operate your business, will completely affect the way that
(12:43):
your business is able to succeed as well as grow.
If you want a business that can scale, it is
important to focus on operations. And again, this is not
the fun part by any means, but it is the
most rewarding. It is super important to look at your
business as a and decide what exactly is needed to
properly operate and grow your business. Break down all of
(13:06):
the things that need to happen on a monthly, weekly,
and even daily basis to determine what positions you need
to fill and then prioritize which positions need to be
filled in which order. Break down the processes of your
services and try to find key areas where you can
utilize automation and workflows in order to save time and
(13:28):
instead of manually doing repetative repeatative that's not a word
repetitive task. You can have these things automated. And again,
it's all about work smart, not hard. So let's jump
into my three key tips for success. Are you ready
to go from hustler to soft life ceo? I'm here
to help. I've created the soft Life Society, a membership
(13:48):
based community where I provide weekly events such as group
coaching calls, brand and social media audits, masterclasses and featured
guest speakers. Get access to members only in person events,
and discounts on soft Life CEO services. And here's the
best part. You can join today for free. Visit the
soft Life Ceo dot com backslash Society and use code
free trial for thirty days free access. Tip one, start
(14:11):
with the consumer and end with the operations. Putting the
needs that your consumer first will allow you to have
everything you need necessary to serve them because you're working
from the top down. Ways to learn their needs is
by doing ig story polls, surveys, create test groups, and
even create lea maagmts and give you a little secret here.
If you are ever struggling about what your busins should
be offering, or if you have like three key pillars
of your business, you don't know want to focus on
lee magnets are greaty to test it. So a lead
magnet is something that you offer for free in exchange
for someone's email. So let's say that you have a
(14:31):
bonness company and you have the idea of doing a
nutrition course or a lifestyle course or fitness course, and
you're trying figure out where the market is going to
give you the best bangoru butup. You can then create
one freely magnet for each of those industries and then
go sixty days and see how many people actually you know,
gave your email for which magnet. If you see that
the fitness had one hundred downloads but the nutrition only
had two, that is a clear sign that you need
to focus on creating the fitness course. First Tip two
is to create schedule that counts for your workloaw. Anyone
who truly knows me and has seen me work in
(14:52):
my business knows that I am so so big on
creating a schedule that allows you to live a life
that you actually enjoy. If I work Manday through Friday,
I would be miserable. I ask myself how often do
I want to work? Out? Often I want to rest?
How often do I want to have fun, How often
do I want to travel? How often do wnt work out?
How often do I wanna do? All the things that
happen on a day, day and moore week clear only basis,
And once I figured out, I was able to create
a work schedule that worked with my flow and what
I wanted in my life. So I work three days
a week instead of five, and for me, that means
that those three days that I'm working, I'm really productive
(15:13):
and I'm working smart, not hard. If you want work
smart hard, you have to craft a schedule that counts
for batch, working, time, blocking, and most importantly off in
rest days. Because you don't schedule rest or off days,
then you're going to feel guilty in times where you
don't feel doing things and end up not But if
you give yourself permission, then it's understandable. You're gonna feel
lotter like heah dedicated time today it's a rest this
feel great And step three. If you don't set goals,
there is no way to measure success. Setting goals insures
that you are moving in the right direction, they have
a clear vision of the near future, and that you
can prioritize needed to be intentional with your Brandford Business.
(15:34):
Thanks for tuning in to soft Live CEO. I hope
that today's episode gets you a little bit closer to
achieving your definition of a soft life. If you're ready
to start the journey from hustler to soft Live CEO,
go to the Soft Life ceo dot com backslash Society
for a thirty day free trial in my coaching community.
If you found this episode helpful, share it with the
friend leaver review and don't forget to subscribe.
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