Soul Podcasting: Purpose-Driven Podcasting in Business for Solopreneurs

Soul Podcasting: Purpose-Driven Podcasting in Business for Solopreneurs

*Top 10% Global Podcast* Welcome to Soul Podcasting: the show for women solopreneurs and purpose-driven creators who want to use podcasting in business to amplify their voice, build authority, and grow their impact—without burning out. I’m your host, Demetria Zinga—podcast coach and strategist, and founder of Soul Podcasting Collective. With over 20 years behind the mic, I help creators like you turn your podcast into a powerful platform that attracts ideal clients, elevates your brand, and supports your mission. Whether you’re building a business, managing a career, or juggling multiple roles, this podcast meets you where you are—and helps you podcast with intention, heart, and strategy. Each episode brings you: • Podcasting tips to plan, record, and produce your show confidently • Guidance on podcast equipment for beginners that actually works for you • Proven podcast SEO and discoverability strategies so new listeners can find you • A podcast growth strategy to expand your reach and influence • Tools and mindset shifts to stay consistent and connected without overwhelm Soul Podcasting follows a growth pathway that nurtures both your business and your creativity: Clarity – Define your niche, your message, and your ideal listener Discoverability – Use SEO and strategy to get found by the right audience Consistency – Build workflows and habits that keep your show alive Amplification – Repurpose content and expand your reach Connection – Turn listeners into a loyal, client-ready community For those ready to go deeper, the Soul Podcasting membership ecosystem will provide hands-on support, ongoing guidance, and resources to help you launch stronger, grow faster, and stay consistent longer. Your podcast is more than a show—it’s your voice, your platform, and your business accelerator. Press play and let’s build your podcast with strategy, soul, and staying power. 🎧 New episodes weekly at SoulPodcasting.com/podcast

Episodes

November 30, 2025 29 mins
This week on the Soul Podcasting Podcast, I’m joined by Carl Richards — TEDx speaker, bestselling author, and long-time radio broadcaster — to talk about the new era of marketing and why podcasting is the most powerful authority-building tool for solopreneurs today.We break down:
  • why visibility is still the #1 struggle for entrepreneurs
  • the new rules of marketing (and why the old playbook is dead)
  • how podcasting builds true commun...
Mark as Played
On this episode, I’m exploring how gratitude can completely reshape your podcast strategy and the way you show up behind the mic. Instead of chasing metrics or forcing momentum, I’m breaking down how a simple shift in appreciation—for your voice, your listeners, your message, and the season you’re in—can unlock clarity, creativity, and direction. Gratitude grounds your podcast strategy in purpose, helps you refine what matters, and...
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In this episode, I’m breaking down how to stay consistent with podcasting when your real life is already operating at full capacity. I’m sharing a behind-the-scenes look at my own schedule—teaching music, tutoring, running the Soul Podcasting Collective, building new programs, leading in ministry, supporting my family, and keeping a home—while still maintaining a steady podcast workflow. You’ll hear the practical systems, mindset s...
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What does it take to go from food stamps to global stages? In this episode, I sit down with international speaker and mentor Marianne Hickman, who transformed her life and built a career speaking on more than 2,400 stages across 17 countries. She opens up about the mindset shift that changed her trajectory, the power of healing your story before sharing it, and the difference between simply “speaking” and truly facilitating transfo...
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In this episode of Soul Podcasting, I’m breaking down how to monetize a podcast — without ads, burnout, or gimmicks. I’ll walk you through nine real ways to start earning from your show, from creating your own offers to building communities, hosting workshops, collaborating with aligned brands, and turning your podcast into the heart of your business. This isn’t about wishful thinking — it’s about creating a system that actually wo...
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So here’s the real deal — everybody thinks you need a built-in fanbase, flashy equipment, and some kind of celebrity status to launch a podcast… but nah, that’s a myth. In this episode, I’m breaking down exactly how to start a podcast with no audience and still build something meaningful, profitable, and wildly aligned with your mission. I’ll walk you through how I did it — from using what I already had, to getting my first listene...
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Ever wondered why some podcasts instantly capture your attention — and keep you listening to the very end? In this episode, I sit down with Aurora Winter, award-winning author, media coach, and former TV producer, to unpack the neuroscience of communication and how you can use it to make your podcast unforgettable. We talk about how to trigger curiosity, tell stories that stick, and turn your words into wealth — literally. Aurora s...
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October 12, 2025 7 mins
In this quick, bite-sized episode, I’m answering a listener question about how to create the right podcast setup when you’re just starting out. I’ll walk you through exactly what I use in my own recording space—yes, including my good ol’ trusty Blue Yeti microphone, a simple foam box, and a pop filter I grabbed on Amazon. It’s not the most high-end setup by industry standards, but it works beautifully and proves you don’t need expe...
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In this episode, I’m pulling back the curtain on what podcast growth really looks like in 2025. From reworking my SEO titles (yes, I’m still tackling them one by one) to doubling down on the social platforms I actually enjoy, I’ll share the strategies that feel both sustainable and effective for long-term podcast growth. I also talk about my “mini podcast tour” this past summer, why I’m circling back to YouTube Shorts, and how AI s...
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September 29, 2025 15 mins
Ever wondered if you’re really using your true voice behind the mic? In this quick encouragement episode, I’m sharing what it really means to “find your podcasting voice” — and why it has less to do with sounding perfect and more to do with sounding like you. I’ll talk about the messy beginnings, the confidence that grows over time, and how to lean into your natural style so your show connects on a deeper level. Plus, I’ll share a ...
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In this episode, I sit down with Yusef “Mista Yu” Marshal — a multi-hyphenate storyteller, minister, and podcasting powerhouse who turned his life pivots into a movement. From growing up in Brooklyn to launching a media brand with multiple shows, Yusef shares how faith, accountability, and purpose shaped his voice behind the mic. We talk about breaking out of introversion, building authentic community, and why podcasting is more th...
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Ever scroll through podcasts in your niche and wonder, “Why would anyone choose mine over theirs?” I’ve been there. In this episode, I’m sharing how I’ve learned to stand out in a saturated podcast space — not by being louder or doing more, but by leaning into perspective, personality, and resonance. If you’ve ever felt lost in the crowd, this one will help you find your edge and remind you why your voice truly matters.

  • Book you...
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In this episode, I sit down with branding and marketing strategist Jorge Olson, who’s raised over $100 million, launched 1,000+ products, and helped take companies public. We dig into his journey from growing up in Tijuana to becoming a global entrepreneur, why personal branding and storytelling are the backbone of podcasting, and how his concept of Marketing Karma can transform the way you attract the right clients. Jorge shares p...
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Feeling like quitting your podcast? You’re not alone. In this episode of Soul Podcasting, I get real about those moments when podcasting feels more like a burden than a joy. Together, we’ll unpack the deeper reasons behind that urge to give up, explore how to bring creativity and fun back into the process, and talk about what it looks like to stay consistent with grace instead of burnout. If you’ve ever wondered whether to pause, p...
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In this episode of Soul Podcasting, I sit down with Seth Goldstein—journalist-turned-marketer-turned-podcast coach—to talk about the real truths of launching and sustaining a show. From why your first episode should be “beautifully messy,” to how podcasts build your brand more than your bank account, Seth shares practical strategies and refreshing encouragement for both new and seasoned podcasters. If you’ve ever wondered whether i...
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I’ll be real with you — when I launched my first podcast, I thought a good mic and solid content were enough. I’d hit publish and… crickets. If you’ve ever felt that sting of silence after release day, this episode is for you. I’m sharing how I learned to build a visibility engine around my podcast — one that turns a single episode into a ripple effect across social, email, and beyond. No more publishing into the void — let’s make ...
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In this episode, I speak with Roy Coughlan, a serial entrepreneur whose journey from childhood business ventures to podcasting success offers valuable insights for content creators. Roy founded his first company at age 9 and went on to establish over 20 businesses across five countries before experiencing significant financial setbacks in real estate. Rather than being deterred, he channeled this adversity into building a podcastin...
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Most podcasts fail to stand out—not because the host isn’t talented, but because the show plays it too safe. In this episode, I’m breaking down why “sounding generic” is the fastest way to lose authority, blend into the noise, and bore your listeners. You’ll learn how to infuse your unique point of view into every episode, rebuild your format around transformation, and ditch copycat structures that don’t serve your brand. If you’re...
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I'm absolutely obsessed with my guest Dr. Julie Marty Pearson! This powerhouse transformed her entire life during COVID, ditching a 20-year academia career to become a podcasting coach who helps women launch their own shows. Julie spills on "starting messy" (fellow perfectionists, this one's for us!), shares the heartbreaking foster kitten story that changed everything, and busts every myth keeping you stuck. Spoiler alert: you don...
Mark as Played
Is it time to shake things up in your podcast? This episode is your permission slip to pivot, evolve, and realign with where you're headed—not just where you’ve been. Whether you’re feeling boxed in by your format, your voice, or your original vision, we’re unpacking how to make bold, intentional changes without losing your essence. If you’ve been craving more alignment, more creativity, or just a fresh approach to how you show up ...
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