July 20, 2025 • 32 mins
What if we stopped chasing vanity metrics and started honoring the actual impact of our voice? In this episode, I sit down with Adam Torres, host of the Mission Matters podcast and co-founder of a full-blown media and book publishing agency. He’s done over 6,000 interviews, launched hundreds of shows, and published 400+ authors—and yet, he reminds us that the power of podcasting isn’t about how many people listen… it’s about who’s listening, and how deeply they connect. We talk about:
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🌐 Learn more about his work at missionmatters.com
🎧 Keep tuning in for more soulful conversations that help you podcast with purpose.
- How Adam went from corporate finance to full-time storytelling
- The moment he shut down his entire brand and relaunched in alignment with God’s direction
- Why your “small” audience might be more valuable than you think
- The spiritual and emotional legacy podcasting can create—especially for future generations
- What to focus on if you’re just starting out or feeling discouraged about growth
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✨ Need help editing your podcast? Visit soulpodcasting.com to learn about my done-for-you services, audits, and coaching.
- 🎁 Register for the Podcast Edit GIVEAWAY- https://soulpodcasting.com/free-podcast-edit/
- 🎁 Download the Launch Confidently Podcasting Checklist here: https://soulpodcasting.com/resources/
🌐 Learn more about his work at missionmatters.com
🎧 Keep tuning in for more soulful conversations that help you podcast with purpose.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:13):
Hi, everyone, Welcome to Soul Podcasting. We have a wonderful guest.
Today's name is Adam Torres and he is the host
of the Mission Matters series of shows, which ranks in
the top two point five percent out of I think
over three million globally. And he also is the co
founder of Mission Matters, which is a media branding and
(00:35):
book publishing agency. He's featured as an international speaker. He
is an author of multiple books. So we have a
lot of questions for Adam because he is going to
help us as entrepreneurs and as podcasters. So we're going
to begin first of all by welcoming you, Adam. Thank
you for being here today.
Speaker 2 (00:53):
Soul Podcasting in the house. Come on, let's have some
fun today.
Speaker 1 (00:58):
Let's do it. So let's talk about who you are
and really just what your personal mission is right now,
because the name of your company is Mission Matters, So
what is your personal mission.
Speaker 2 (01:12):
I'm on a mission to amplify stories. I come on
shows like this because I want to inspire others to
tell their stories. I believe that people should have a voice,
people should use that voice, and people should use their
story to help others. So that's my personal mission. And
then at my company, mission matters. Our tagline is we
amplify stories. So you see how I did that. There
(01:34):
they match.
Speaker 1 (01:37):
Perfect.
Speaker 2 (01:38):
So that's at our company. We do things everything from
launch helping people launch podcasts, to writing books, to helping
them their social media. But on the back end we
do a bunch of those things. But the main thing,
whether somebody uses our service, whether somebody else, whether they
do it themselves, that's not the point. The point is
get out there and put yourself in the game and
(01:59):
tell your story.
Speaker 1 (02:00):
Tell your story. That's what it's all about. Everybody has
a story and people want their voice to be heard
and sometimes just don't know how to get started with this.
So now you started in finance, and so I'm kind
of wanting to hear your story about how you pivot
it into media and content.
Speaker 2 (02:15):
So starting in finance is the opposite of telling your story.
So learning it now. When I was in that business
almost fourteen years, and it was just it was a
different world, the strictly corporate America it was, you know,
I worked for some big companies and then I finally
exited and had my own ria at the end. And
(02:37):
you know, during that time when I. When I did
start the original Ria, my mentory told me, you have
to write a book, and I'm like, I'm not writing
a book. What am I going to write a book for?
Like broke people write books? Who cares about books? At
this time, I was uneducated on anything around this. I
didn't understand the value of sharing your story. I didn't
think anybody would care about my story, to be honest, like,
(02:57):
I was like, who cares? I'm you know, this person
that you know has been in finance and I helped
people with their money. But I didn't really think anybody
had or I didn't think I had one of these
amazing stories that people were going to care about. I
wasn't a basketball player or a football player. I didn't
have these amazing like tales of overcoming some health issue
(03:18):
or something you know, extreme like some of the things
that I gravitated to when it came to stories and
things that I would read, you know, super inspirational. Well,
I think anybody care? So I wrote the book, put
it out, and the opposite happened, and people did care.
And I found myself on speaking tours as far away
as China, and I just found all these things happening
(03:39):
and coming, and I kind of started to understand that,
like the power of sharing your story, especially through books.
And the most interesting thing happened is, you know, you
know what God does. When God wants to send you
some messengers, he sends them. So people started asking me
to help them publish books. And I'm like, I don't
I'm a financial advisor are you talking about and help
(04:00):
people publish books? But these were, you know, colleagues and
people that had seen what I had been able to
do for myself. And I'm like, and then you know,
the first person came, I said, no, second person, no
third person. I'm like, all right, God, all right, God,
I understand I'm supposed to be publishing some books, but
I don't know how to do it, so you better
give me some some guidance here, okay. And then I
(04:23):
came across the chicken soup for the Soul series and
that that book series, and I thought about it and
I was like, well, if I was to help somebody
publish a book, I should do like an anthology model
and do something like that. And what's what's funny thing
interesting about that is we just published and for those
of you at home, you can't see what I'm holding up,
but I'm holding up the eleventh edition of that anthology series.
(04:45):
Eleventh we've and we've already and we've published over four hundred.
Nine years later, we've published over four hundred authors in
that series. So starting with not wanting to do it,
not and you know, figuring it out, not knowing how
to do any of stuff, and finally getting out there
and doing that and that that that's when the brand
(05:05):
started to grow. Then we started a podcast. Didn't want
to do that either, but I did that and then
it continued to grow.
Speaker 1 (05:12):
That's amazing. Okay, when you first kind of got the
inkling that you were supposed to help people, they started
asking you questions like help me write a book, help
me do this? Right, So how long was it before
you actually just said yes, I will help someone do this.
I will start this process.
Speaker 2 (05:29):
Like was it years or no? No, no, I'm a
little slow. So when God sends me messages like God
gives them to me rapid fire. I mean literally three
people asked me within like two days, and I'm like, no,
that's how guy works with me. He knows I got
a short attention span. And he's like no, let me,
let me get this knucklehead and this message. Now, so
I like three and like two, three days, maybe four,
(05:52):
I don't know, but it was so obvious, and it
was people that were like and and And the way
that it came to me was that basically I wanted
their bit this. So I'm like, I don't want to
keep telling people. No, I'm like, well wait a minute,
Like I could publish this story. We'll figure that out, right.
Speaker 1 (06:06):
Hey, right, you figured out a way to.
Speaker 2 (06:07):
Really wanted to do was manage their money. I don't
manage money anymore, but that was the point at that time, right.
Speaker 1 (06:13):
That's amazing how you pivoted. But it was it was
just in. It was a line for you. It was
what was meant for you and everybody.
Speaker 2 (06:22):
I still had the other company, by the way, so
I didn't just I didn't know. I was still working
doing my normal thing. This was just a thing. You
can call it a side.
Speaker 1 (06:28):
Project, okay, okay, And then that side project turned into
what it is today. Amazing. So the name of your
company is Mission Matters. So now that we're talking about
amplifying voices and helping people find their they're okay to
go ahead. And share their story through books or through podcasts.
(06:49):
Tell us how you came up with the name Mission Matters.
Speaker 2 (06:54):
I didn't come up with it. I was Again, this
is one of those messages from God. I'm telling you,
I was on I was. The original name of the
company was Money Matters, and because I remember, it was
a financial I was a financial advisor. Financially, it was
a money platform. Originally that was my intention. God had
other plans, but that was my intention. So one day
I'm interviewing somebody and then the person says, you know, Adam,
(07:17):
money matters, but Mission matters too.
Speaker 1 (07:19):
Wow.
Speaker 2 (07:19):
And I'm like, so I was literally an interview and
I'm telling you it was like something hit me in
the stomach. I'm like, ah, right, God, I understand. I
got it. I got it. So then I talked to
my other co founder and I show his name is
Shark Scar and I talked to him and I'm like, hey,
what about the name Mission Matters? And he says well,
and we were talking talking, then we forget about it,
(07:40):
and then he calls me back like two weeks later.
He's like, hey, Adam, what do you think about the
name Mission Matters? And I'm like shock, that is a
great idea. Amazing. He didn't remember that we even had
the conversation. He's like, that's a great idea. And so
we restarted the entire company. Just for some context. We
already had books published, I'd already done fifteen hundred episodes
(08:01):
under the Money Matters name podcast episodes, had we had
a website fully functioning, running a full media outlet, we
had a social media going, we had branding. Everything was
done for the name Money Matter. So we stopped the
company on a dime and we relaunched nine days later.
It took us and we launched over thirty different social
(08:23):
media channels. We launched an eight new podcast excuse me,
and they're all different niches, everything from money to business
to marketing till we have a lifestyle, luxury podcast and
entertainment podcast, and so those all kind of niched out.
When we did the rebrand, we kind of said, well,
what we do the second time around? And we literally
(08:43):
started over, lost all those subscribers, lost all those followers,
and started over, you know, after and from scratch, and
we're rewarded. I feel like that was one of those
moments with God where you step and you know you
don't exactly know what's on the other side, and you're rewarded.
Speaker 1 (08:57):
Yeah, you kind of have to step out in faith
and go with what your gut instinct tells.
Speaker 2 (09:02):
You, even though it makes no sense in the zero sense.
You're like, it's hard enough to start a daying media
company the first time and to get anybody to care.
You're gonna start over again for no reason.
Speaker 1 (09:12):
That was bold. It was a bold move, but it,
like you said, it was worth it for you. And
so tell us a little bit about what you do
to help your clients. I know you with books and
with storytelling.
Speaker 2 (09:23):
So a big part of what we do now is
helping others find and realize their mission. And what we
found is through some of these channels such as launching
podcasts and shows. We've launched over two hundred and fifty
shows now and books I mentioned we published over four
hundred authors. We have a personal branding accelerator as well,
(09:46):
where we help you individuals build their personal brand from scratch,
or if they already have a great personal brand, how
do they get to that next level? We help them
with that. So all of the products and all the
things that we do, we have a big community and
we hold events. We hold a solid we'll hold a
solid fifty events this year, so we're good for we
do about fifty events plus. And if anybody wants to
(10:07):
see any of this stuff, you just go to my
Instagram ask Adam Torres. There's a link tree there. If
you click on that, you'll see our events calendar, you'll
see links to the books, to everything else. So it's
real simple. But really, we build this ecosystem around helping
others amplify their brands and amplify their names. So we're
not your typical, let's just say, influencer type platform. If
(10:30):
you look at everything we do, what we're doing is
we're whenever we figure something out, whether it's launching a show,
getting a book out there, marketing, then our aim and
our goal is to help others to get their message
out with those tools we've been given. So that's how
everything's designed. That's where we stand today, where we'll be
in the future. Who knows. If there's some new technology
(10:50):
or some new thing that helps others get their story
and their message out, then what we'll be doing that
that's amazing.
Speaker 1 (10:56):
That's amazing, and podcasting is part of that as well,
So I love hearing how you help you help individuals
to find their voice and to amplify that through all
these different mediums, including writing a book, getting on a show,
or creating their podcast or just somehow there's a way
(11:17):
that they can share their story. And that's what your
company does with branding and messaging. So that's amazing. And
you've done you personally have done over six thousand interviews.
Speaker 2 (11:26):
Oh yeah, I'll do Yeah. This year, I'll do two thousand.
So yeah, we stay we stay busy. Yeah, we stay busy.
That calendar is back to back, and and if you're
waiting to get on the show, it's okay, I'm sorry,
we're trying.
Speaker 1 (11:41):
Okay, Okay, that's amazing. I'm just going to say that's
a lot of showing up and so a lot of energy,
a lot of intention of I'm doing this and this
is going to happen on a regular basis. And so
I wanted to ask you how it's changed your life.
How podcasting and showing up in these spaces to share
your story, how does it change your life and your
(12:01):
approach to business.
Speaker 2 (12:03):
Well, first off, somebody always takes that other side and
they say, oh, you've done this money. I'm shocked at
that many people want to talk to me. That's pretty nice.
I'm like, what six thousand people wanted it? Yeah, yeah, yeah,
Well really, what it's done is just the platform as
a whole is It's just it's just completely allowed me
to put myself out there and to connect with others
(12:25):
and to put my energy out there. I think that
I like to think that I try to be a
good person. I try to, you know, cultivate good energy,
to put good out into the universe. And I think
the podcast as a conduit allows me to attract those
type of people back to me. And as that happens
over time, whether it's that karma, that energy, the blessings,
(12:46):
the love, like I put out love and I get
it back and because of that, like over time, it's
just completely changed my life. One of the reasons why
ultimately when I did leave finance and I and I
went into podcasting and into was because I noticed in
finance my world was getting smaller. I was talking to
less people that were just richer. Basically, that's how you
(13:07):
make more money. You talk to less people that have
more money. Ultimately, if you got one or a couple
of billionaire clients, you're good, you're done, like that's it,
that's all, that's the dream. And then you talk to
less people. And I found myself kind of looking more secluded,
like in terms of not putting myself out there more.
And I felt that I had more to offer than
let's just say, just making money, so that I was
(13:29):
still helping people, but fewer and fewer that were just wealthier.
Which that's the game in this manner. I mean, I've
had individuals on that were solopreneurs all the way up
to you know, C suite execs to you know, a
billionaire like I've had. I've had many many people from
different walks of life on there, and I feel like
even even them, even the most you know, the famous
(13:51):
people of this, that even them providing them with a
platform to tell and share their story allows them an
ability to be connected with others as well. And you'd
be shocked. And that's why I encourage others to do it,
because it doesn't have to be something like like I'm doing.
You don't have to do this full time, it doesn't
have to be your main gig, it doesn't have to
be any of that. You can do one episode a month,
(14:13):
and it's still amazing. And then the person that you
bring on your show to do that one episode per month,
you're giving them an opportunity to share and to feel
heard and to feel connected and to help somebody else,
because you know, sometimes we look at celebrities and other
people and we think that, oh, you know, they can
do it, I can't, or maybe their story's great and
(14:33):
mine isn't, or maybe nobody would care about mine. But
the bottom line is you don't know on the other
side of that audience who's going to be helped based
or encouraged based off of hearing your voice. And somebody
might like your voice better than mine. Somebody might not
like my voice, so like, I don't like this guy
out him, he does too many podcasts, he's crazy, whatever,
it doesn't even matter in all reality. I mean, some
(14:54):
people might not like my content. That's okay. So that's
why I encourage others to share their kind as well,
even if they don't know what that's going to be.
Because then the other part of it is we haven't
always had the opportunity to participate in writing our own
stories in our own histories. You go back far enough,
and it's the people that own the newspapers. It's the
(15:15):
people that own the printing press. You go further back
as the people that own the papyrus paper or whatever
it was called. It's the people that had the ink whatever.
Go back, who had the clay tablet, who had the chisel,
who knew how to read, who didn't know how to read?
Who could memorize something in long pros in the Greek
time to you can start remembering the story, who changed
(15:36):
the story, who didn't change the story. Like our histories
have been written for us for thousands of years, this
is one of the first time where everybody can participate
in writing their own history. So to take that for granted,
don't do it, like, get out there, get in the game.
Speaker 1 (15:50):
Get in the game, get out there, tell your story,
share what's on your heart. I love that that's so just.
It just opens up the door to step out there
and be okay with the fact that not everybody is
going to be connected to your content, but there are
people who will be and you will speak to them.
And I love that you said that. Basically, you're going
(16:13):
to find your tribe. You know, people are going to
love your voice and your message.
Speaker 2 (16:17):
Yeah, and don't look at and don't look and quantity.
I'll just say one quick thing because sometimes specifically about podcasting,
because sometimes it gets overlooked because especially with those if
you're out there and you're a first time podcaster, and
let's just say you're you're and you compare podcasting other things.
Let's say you put out an episode and you got
twenty downloads. Let's say it's an hour long episode. That's
(16:41):
twenty hours of somebody's time that they gave you. Like, now,
compare that to Instagram and you got a thousand likes. Okay,
you looked at it and you're like, okay, I got
a thousand likes, I got some traction. But how long
did those likes take to accumulate? How much attention did
you really have? You had a millisecond compared to twenty hours.
(17:04):
Like in those twenty people, whoever they are, whether you
know them, you don't know them, those twenty people instead
of you know, watching a Netflix episode that maybe cost
five hundred thousand to produce that episode or fifty thousand
whatever it was if it was low budget, I don't know,
you know, instead of doing that, they're listening to you,
like that's an honor and that. So if you give
(17:26):
you that, if you're stuck at twenty downloads, it's okay,
it's okay, respect that and take care of those twenty
downloads and they will build that.
Speaker 1 (17:35):
That's amazing. I love that because you're just reminding us
that it's not so much about comparing the numbers from
one platform to another. It's about those hours add up
and they're laying hours and they're listening and.
Speaker 2 (17:50):
Then think about this, You got one hundred downloads. That's
that's amazing. That's like you're doing a keynote in front
of one hundred people and you have their attention for
that hour or whatever the length your.
Speaker 1 (18:00):
Show exactly exactly. You can't beat that with social media
for sure. So that said, what are a few tips
that you would give to entrepreneurs who want to use
podcasting to grow their visibility. They might be feeling, yeah,
I don't know if anybody's listening, like you said earlier,
like he's gonna listen to me. But on the other side,
(18:20):
you're saying, well, those who do listen are typically listening
for the duration of your show. So what are a
couple of tips you would give them to encourage them
like this is this is good to do.
Speaker 2 (18:29):
So I feel like most people that are that are
starting podcasts that quit early, they have a sprinter's mindset,
and there they think that it's going to be this sprint.
They get all this build up, all these other things
and there and they think, Okay, I'm gonna do this
launch and it's going to be great. And they spend
all this time on the creative and this and then
all these ideas and then they again they have a
(18:50):
sprinter's mindset, and then they go and things don't happen,
and then they start slowing up. Well, the problem is
you're running a marathon. Yeah, podcasting is a marathon, period.
That's not my opinion all the big shows. If you
don't know what a hockey stick growth curve is, it
means that. Think about how a hockey stick kind of
(19:12):
goes it's flat and then it just goes up at
the end of the stick. That's why they call it
a hockey stick. So that being said, podcasting is a
hockey stick, Like that's the way. That's the way this works.
So if you're out there as a sprinter, like, how
ridiculous would it be for a sprinter to go out
there and to run a marathon, and when they're sprinting,
all of a sudden they can't run anymore, and everybody
(19:34):
else is still going and they stopped, and they're saying, well,
this race didn't work. No, that's stupid, it's ridiculous. It's
not this race didn't work, or it's not podcasting doesn't work.
You just have to understand when you're getting into it
what it actually is. So if you understand what it
is and you're not in for a marathon, then don't
even You don't have to do it. You can do
(19:54):
other things, like you can do other than you can
and you're gonna like it better. Like writing a book
that's kind of a sprint, like promoting it and marketing
it later, that's a marathon. But if you just want
that feeling of accomplishment of getting your story out there
and creating something, write a book. It's okay. And then
when nobody can ever take that book back away from you,
(20:14):
it's a completed work. You'll be a published author. But
understand that, like once you stop promoting it, once you
stop marketing, and it's probably not going to get read anymore,
depending on who you are. But that's okay, but at
least you'll have that feeling of accomplishment if you if
you're not in from marathon, then podcasting is going to
be real hard for you. If your expectation is to
(20:37):
grow a big show. That is So what I tell
people is if you believe what I just now said
you and you can accept that. Now, what you want
to do is you want to ingrain it in your life.
It shouldn't be this other thing. It needs to be
ingrained in your life. So the way that I'm able
to stay so consistent is we have systems in my
calendar already has interviews on it. That's it. Because my
(21:00):
calendar already has interviews on it, it's harder for me
to not do those, to cancel those interviews. Then I
might as well just do them. If I don't want
to do I might as well do them. It's gonna
be too much of a pain if I didn't want
to do them and cancel them. Now I just happen
to love doing them, So I'm gonna do them, but
not every day. Some days I'm like, what I gotta
do this?
Speaker 1 (21:19):
So part of your lifestyle.
Speaker 2 (21:21):
Yeah, And the and the final tip I'll give is
is perspective like on the business and the industry of it.
So there's you know, one hundred and fifty million plus
YouTube channels, less than four million podcasts out there. We're
in basically like year one of YouTube. If you knew
what YouTube was going to be, now in year one
(21:44):
of YouTube, would you have had a channel, would you
have stayed consistent? Would you have figured it out? Absolutely?
Everybody would say yes to that one, all content creators
that I talked to with, right, So now for some
of you, for the first time in your life, you
have inside information that's going to happen. There's going to
be over one hundred million podcasts one that's going to happen.
(22:04):
The question is are you going to put out are
you going to put out episodes? Are you going to
stay consistent? And are you going to potentially create generational
wealth for your family based off of doing episodes and
based off of understanding it's a marathon? And also now
if you didn't know that information, now you have an
understanding of the business, you're in the right market. Maybe
(22:27):
some of you, again for the first time in your lives,
now can you do your part of it to you know,
reap that harvest that's coming.
Speaker 1 (22:34):
Yeah, it's a long term game. And looking in advance
to see, Okay, if this has changed within YouTube, like
if the trajectory of YouTube has like gone uphill so quickly,
and for those who's stuck with it, like look look
where they are now right well, and just what's going
to happen with podcasting?
Speaker 2 (22:54):
And one quick note the reason why because some may say, well,
podcasting's been around for a while to know, but the
reason why is because ad attribution. So there's an actual
technical reasons. You couldn't monetize small shows and podcasts in
the past. The technology didn't exist. It came podcasting came
out of radio, so you can only monetize a big
show through a host red ad. You couldn't like, you know,
(23:17):
sell one hundred downloads or on YouTube's case. In the
early days, you could monetize a small channel and you
could get paid for your views even if you had
a very small channel. Now you can do the same
with a podcast, which is why more creators will be
attracted to it. So that's why you because you can
make money now even early so because of those things,
(23:38):
that's why it's going to continue to grow as a
space like just period, because more creators are going to
be attracted to that. And when we look at the
global audience as well, like it's just it's easier, audios easier.
You can You can record a podcast on your phone.
My first my first three hundred episodes were recorded on
my phone and not even edited and uploaded. Wow, I
(24:00):
had regular headphones. I didn't even have to AirPods. I
was like, I don't even know if air pods were
out back then. Actually that's nine years ago, so maybe
they weren't even out. But I had the I know,
I had this, the regular headphones, and we still grew
an audience.
Speaker 1 (24:12):
Yeah, I had people are there for you and you content.
Speaker 2 (24:15):
I had to throw that out there for those that
are stuck in their head out there that are like,
I need the right mic. I needed this I don't
know how to do. I did it on my phone,
and you could still do it on your phone. Somebody's
going to start a show today on their phone and
it's going to be huge and they're not even gonna
edit it. They're just gonna upload it.
Speaker 1 (24:29):
That's right. It doesn't have to be perfect, and like
you said, it's it's you know, just get out of
our heads and just do the work because we want to.
The passion is there and we want to do it,
but we sometimes we can make excuses for why, well,
it doesn't sound like this podcast over here, that this
professional sounding show, and mine is not.
Speaker 2 (24:48):
I still release unprofessional audio to this day.
Speaker 1 (24:51):
I don't.
Speaker 2 (24:51):
I'm like, sometimes I'll be out or on doing something
else and I'm in a VIP room of something or
somewhere and I and I bring my little mic with me.
It's not the a big setup that I'm looking at
right now, and I'm like, I am never gonna get
in front of this person again. They're gonna say yes,
they'll be on my show, and they are never gonna
answer the call. I'm gonna be dealing with the publicist.
I'm gonna do all that. How about I go talk
(25:12):
to them right now?
Speaker 1 (25:14):
There you go. That's so I got to catch it
in the moment when.
Speaker 2 (25:17):
I still do it, so forget would yeah still do it.
I'm gonna do it in the future. I'll do it
this week. I don't care.
Speaker 1 (25:23):
There you go. It's worth it. It's worth it, and nobody
really cares. I mean, at the end of the day.
They just want the content, the encouragement and inspiration. They're
not they're not checking to see if we have the
best mic. So I love that. So that said, what
keeps you going? What keeps you? I know, you're doing
this every day, it's on your.
Speaker 2 (25:41):
Schedule, like systems, that's what. That's what keeps me going.
Systems like it's it's doing that and when I get
to do and the guests themselves like the fun part is.
I think for somebody that's a learner, if it's somebody
like a natural learner, if they like to learn, then
podcasting is a thing like I don't. If you're like
to me, I used to love I used to read,
at one point in my life a minimum of one
(26:03):
book per week. Now I like talking to people on
podcasts and authors and other things, and I like to
get directly to the people that are making the history
and that are doing and that are making history in
our in our present day. And so for me, it
doesn't get any closer to the primary source than talking
to history makers of our day now. True, So if
(26:23):
you're a learner, if you're into that, if you're like
it's like it, start a show and get a platform,
start interviewing those authors right to those books you like.
Speaker 1 (26:32):
There's so much we learn from interviewing. I love interviewing
guests because I always learn something every time and it
almost feels like you're being mentored in a way. So
as a host, I feel like I'm benefiting from this track.
Speaker 2 (26:46):
To tell them that, you know what I tell them,
I'll be like, all right, I'm going to get some
I'm going to This question is not for the audience.
This one's for me. I want to get some free consulting.
How would you what would you do in this situation? Again,
this isn't for the audience. It is my situation. I
do that on the show all the time. Probably, Now
this one's for me. Yeah, yeah, I know what you charge.
Speaker 1 (27:04):
Now, that's what podcasting can do. I mean, it's amazing
and that's why we do it. We love it. It's
it's for it's a win win on both sides. But
what does so This is my final question for you today,
and I think this will sort of wrap everything up.
But we're all about building legacy and making sure your
(27:25):
voice rises to the surface in one's life, especially when
it comes to entrepreneurship. Using podcasting as a means to
just share your voice, your mission, your passion. But to you,
what does it mean to build legacy through your voice
and your platform?
Speaker 2 (27:41):
Yeah, you know this took the answer to that question
building legacy, It really took a big I got to
understand another layer of that. So I in last October,
I lost my mom. It was pretty sudden. She was
a tornado of all things, kind of crazy, like stuff
you see out of a movie. And you know, prior
(28:03):
to that, I had these plans of bringing her on
the show and doing all these other things, and we
were going to do like a monthly segment. Now what
I did get to do, though, is I have three
different times I brought her on the show, and right
before that, like before this happened, I actually was out
there and I did an interview with her in person,
and I actually brought out so I had a couple
(28:23):
friends with me and it was kind of funny. They
got to write down, they got to write down some
questions I asked her. I still have the paper from
the questions. And what was interesting to me is now
she's been gone for a couple of months now, right
since that October, and what I value most are those
recordings because I get to hear her voice. I get
(28:45):
to hear her tell her story, and I get to
hear her laugh. I get to hear her. So legacy
now is a little bit different for me because now
I have a different level of understanding of what we're
actually doing. What you and I did today was we
created an episode together that you know, if I have
kids one day, they're gonna listen to it. My great
grandkids were listening to it, like so at some point,
(29:07):
like we made something today, we're now part of each
other's legacy. So it becomes an interesting dynamic that that
a different layer and level of understanding to what that means.
And so now when I look at perspective, I'm thinking,
when I bring somebody on a show and it's already
starting to happen, like their kids are going to see
(29:27):
it and they're gonna be, Wow, that was my mom,
that was my dad, or wow that was my grandpa.
I had on I had on Bob Mehers the other day.
He's the he's the uh. He was the person who
grew Rebock from like I don't know, to billions of dollars.
So he was he was the CEO during that time.
And and I saw a comment on on his video
and that and my team brought it to my attention
(29:47):
to like and and it said that's my grandpa. And
I'm like, that's but that's what it means, is like
when you say you're part of somebody's legacy, and that
means like, now, it's kind of a two ways street
on this. It's not just like my legacy, like we're
all we're all connected in this sense. And if you
create a podcast episode, even if you do one episode,
you do a thousand episodes, doesn't matter. Then you're part
(30:10):
of all of those individuals legacy and we've and and
that's that's that's what legacy means to me now. And
it's a responsibility.
Speaker 1 (30:19):
That is deep and that is a beautiful way in
perspective to look at podcasts.
Speaker 2 (30:23):
It's different. I didn't have it before I was nine
years in this business. I you know, as you live
life and you experience things like that's I never thought
of it in a million years. I'm like, oh.
Speaker 1 (30:32):
Wow, like my mind right now.
Speaker 2 (30:34):
It is just like with the idea if you haven't
brought and in your family one your parents or whatever
else you might bring them on. You're gonna miss that,
You're gonna want that, You're gonna want that episode. I
wish I could have brought my grandpa, my grandparents on.
I wish I would have. I didn't they been going
for wal well before my I started a show. But
that's what I mean, that feeling you had that Oh man,
(30:55):
it's like you're you will you will value those those
things the most one day. Possibly.
Speaker 1 (31:02):
Yes, It's capturing the essence of our humanity and that
interconnectedness because we all need each other and even when
someone is gone on the other side, like still have
that essence of who they were and how they brought
joy to us, and that means so much. Wow, that's
that's deep. That's deep. Well, thank you for sharing all
(31:24):
of this with us and helping us to see the
importance of what we're doing in this podcasting space. It's
not just throwing content out there. There's actually something much
bigger to this, And like you said, it's a commitment,
it's a work, and it's a responsibility. So yeah, I
love that. Thank you, and I'd love for you to
share with us how we can get in touch with you,
(31:44):
because some of us want to write books too, So
share everything you do and how we can get real simple.
Speaker 2 (31:49):
Just on Instagram ask Adam Torres. If you want to
look at any other content, there's a link there. If
you got a book, idea of a show, idea shooting
a DM love to hear from you, but just ask
Adam Tours on Instagram.
Speaker 1 (32:02):
Ask Adam touris on Instagram. Very cool. Thank you so
much for being with me today was awesome.
Speaker 2 (32:07):
Soul podcasting, come on in the house. This is amazing.
Thank you for all you do. Thank you
Hi, everyone, Welcome to Soul Podcasting. We have a wonderful guest.
Today's name is Adam Torres and he is the host
of the Mission Matters series of shows, which ranks in
the top two point five percent out of I think
over three million globally. And he also is the co
founder of Mission Matters, which is a media branding and
(00:35):
book publishing agency. He's featured as an international speaker. He
is an author of multiple books. So we have a
lot of questions for Adam because he is going to
help us as entrepreneurs and as podcasters. So we're going
to begin first of all by welcoming you, Adam. Thank
you for being here today.
Speaker 2 (00:53):
Soul Podcasting in the house. Come on, let's have some
fun today.
Speaker 1 (00:58):
Let's do it. So let's talk about who you are
and really just what your personal mission is right now,
because the name of your company is Mission Matters, So
what is your personal mission.
Speaker 2 (01:12):
I'm on a mission to amplify stories. I come on
shows like this because I want to inspire others to
tell their stories. I believe that people should have a voice,
people should use that voice, and people should use their
story to help others. So that's my personal mission. And
then at my company, mission matters. Our tagline is we
amplify stories. So you see how I did that. There
(01:34):
they match.
Speaker 1 (01:37):
Perfect.
Speaker 2 (01:38):
So that's at our company. We do things everything from
launch helping people launch podcasts, to writing books, to helping
them their social media. But on the back end we
do a bunch of those things. But the main thing,
whether somebody uses our service, whether somebody else, whether they
do it themselves, that's not the point. The point is
get out there and put yourself in the game and
(01:59):
tell your story.
Speaker 1 (02:00):
Tell your story. That's what it's all about. Everybody has
a story and people want their voice to be heard
and sometimes just don't know how to get started with this.
So now you started in finance, and so I'm kind
of wanting to hear your story about how you pivot
it into media and content.
Speaker 2 (02:15):
So starting in finance is the opposite of telling your story.
So learning it now. When I was in that business
almost fourteen years, and it was just it was a
different world, the strictly corporate America it was, you know,
I worked for some big companies and then I finally
exited and had my own ria at the end. And
(02:37):
you know, during that time when I. When I did
start the original Ria, my mentory told me, you have
to write a book, and I'm like, I'm not writing
a book. What am I going to write a book for?
Like broke people write books? Who cares about books? At
this time, I was uneducated on anything around this. I
didn't understand the value of sharing your story. I didn't
think anybody would care about my story, to be honest, like,
(02:57):
I was like, who cares? I'm you know, this person
that you know has been in finance and I helped
people with their money. But I didn't really think anybody
had or I didn't think I had one of these
amazing stories that people were going to care about. I
wasn't a basketball player or a football player. I didn't
have these amazing like tales of overcoming some health issue
(03:18):
or something you know, extreme like some of the things
that I gravitated to when it came to stories and
things that I would read, you know, super inspirational. Well,
I think anybody care? So I wrote the book, put
it out, and the opposite happened, and people did care.
And I found myself on speaking tours as far away
as China, and I just found all these things happening
(03:39):
and coming, and I kind of started to understand that,
like the power of sharing your story, especially through books.
And the most interesting thing happened is, you know, you
know what God does. When God wants to send you
some messengers, he sends them. So people started asking me
to help them publish books. And I'm like, I don't
I'm a financial advisor are you talking about and help
(04:00):
people publish books? But these were, you know, colleagues and
people that had seen what I had been able to
do for myself. And I'm like, and then you know,
the first person came, I said, no, second person, no
third person. I'm like, all right, God, all right, God,
I understand I'm supposed to be publishing some books, but
I don't know how to do it, so you better
give me some some guidance here, okay. And then I
(04:23):
came across the chicken soup for the Soul series and
that that book series, and I thought about it and
I was like, well, if I was to help somebody
publish a book, I should do like an anthology model
and do something like that. And what's what's funny thing
interesting about that is we just published and for those
of you at home, you can't see what I'm holding up,
but I'm holding up the eleventh edition of that anthology series.
(04:45):
Eleventh we've and we've already and we've published over four hundred.
Nine years later, we've published over four hundred authors in
that series. So starting with not wanting to do it,
not and you know, figuring it out, not knowing how
to do any of stuff, and finally getting out there
and doing that and that that that's when the brand
(05:05):
started to grow. Then we started a podcast. Didn't want
to do that either, but I did that and then
it continued to grow.
Speaker 1 (05:12):
That's amazing. Okay, when you first kind of got the
inkling that you were supposed to help people, they started
asking you questions like help me write a book, help
me do this? Right, So how long was it before
you actually just said yes, I will help someone do this.
I will start this process.
Speaker 2 (05:29):
Like was it years or no? No, no, I'm a
little slow. So when God sends me messages like God
gives them to me rapid fire. I mean literally three
people asked me within like two days, and I'm like, no,
that's how guy works with me. He knows I got
a short attention span. And he's like no, let me,
let me get this knucklehead and this message. Now, so
I like three and like two, three days, maybe four,
(05:52):
I don't know, but it was so obvious, and it
was people that were like and and And the way
that it came to me was that basically I wanted
their bit this. So I'm like, I don't want to
keep telling people. No, I'm like, well wait a minute,
Like I could publish this story. We'll figure that out, right.
Speaker 1 (06:06):
Hey, right, you figured out a way to.
Speaker 2 (06:07):
Really wanted to do was manage their money. I don't
manage money anymore, but that was the point at that time, right.
Speaker 1 (06:13):
That's amazing how you pivoted. But it was it was
just in. It was a line for you. It was
what was meant for you and everybody.
Speaker 2 (06:22):
I still had the other company, by the way, so
I didn't just I didn't know. I was still working
doing my normal thing. This was just a thing. You
can call it a side.
Speaker 1 (06:28):
Project, okay, okay, And then that side project turned into
what it is today. Amazing. So the name of your
company is Mission Matters. So now that we're talking about
amplifying voices and helping people find their they're okay to
go ahead. And share their story through books or through podcasts.
(06:49):
Tell us how you came up with the name Mission Matters.
Speaker 2 (06:54):
I didn't come up with it. I was Again, this
is one of those messages from God. I'm telling you,
I was on I was. The original name of the
company was Money Matters, and because I remember, it was
a financial I was a financial advisor. Financially, it was
a money platform. Originally that was my intention. God had
other plans, but that was my intention. So one day
I'm interviewing somebody and then the person says, you know, Adam,
(07:17):
money matters, but Mission matters too.
Speaker 1 (07:19):
Wow.
Speaker 2 (07:19):
And I'm like, so I was literally an interview and
I'm telling you it was like something hit me in
the stomach. I'm like, ah, right, God, I understand. I
got it. I got it. So then I talked to
my other co founder and I show his name is
Shark Scar and I talked to him and I'm like, hey,
what about the name Mission Matters? And he says well,
and we were talking talking, then we forget about it,
(07:40):
and then he calls me back like two weeks later.
He's like, hey, Adam, what do you think about the
name Mission Matters? And I'm like shock, that is a
great idea. Amazing. He didn't remember that we even had
the conversation. He's like, that's a great idea. And so
we restarted the entire company. Just for some context. We
already had books published, I'd already done fifteen hundred episodes
(08:01):
under the Money Matters name podcast episodes, had we had
a website fully functioning, running a full media outlet, we
had a social media going, we had branding. Everything was
done for the name Money Matter. So we stopped the
company on a dime and we relaunched nine days later.
It took us and we launched over thirty different social
(08:23):
media channels. We launched an eight new podcast excuse me,
and they're all different niches, everything from money to business
to marketing till we have a lifestyle, luxury podcast and
entertainment podcast, and so those all kind of niched out.
When we did the rebrand, we kind of said, well,
what we do the second time around? And we literally
(08:43):
started over, lost all those subscribers, lost all those followers,
and started over, you know, after and from scratch, and
we're rewarded. I feel like that was one of those
moments with God where you step and you know you
don't exactly know what's on the other side, and you're rewarded.
Speaker 1 (08:57):
Yeah, you kind of have to step out in faith
and go with what your gut instinct tells.
Speaker 2 (09:02):
You, even though it makes no sense in the zero sense.
You're like, it's hard enough to start a daying media
company the first time and to get anybody to care.
You're gonna start over again for no reason.
Speaker 1 (09:12):
That was bold. It was a bold move, but it,
like you said, it was worth it for you. And
so tell us a little bit about what you do
to help your clients. I know you with books and
with storytelling.
Speaker 2 (09:23):
So a big part of what we do now is
helping others find and realize their mission. And what we
found is through some of these channels such as launching
podcasts and shows. We've launched over two hundred and fifty
shows now and books I mentioned we published over four
hundred authors. We have a personal branding accelerator as well,
(09:46):
where we help you individuals build their personal brand from scratch,
or if they already have a great personal brand, how
do they get to that next level? We help them
with that. So all of the products and all the
things that we do, we have a big community and
we hold events. We hold a solid we'll hold a
solid fifty events this year, so we're good for we
do about fifty events plus. And if anybody wants to
(10:07):
see any of this stuff, you just go to my
Instagram ask Adam Torres. There's a link tree there. If
you click on that, you'll see our events calendar, you'll
see links to the books, to everything else. So it's
real simple. But really, we build this ecosystem around helping
others amplify their brands and amplify their names. So we're
not your typical, let's just say, influencer type platform. If
(10:30):
you look at everything we do, what we're doing is
we're whenever we figure something out, whether it's launching a show,
getting a book out there, marketing, then our aim and
our goal is to help others to get their message
out with those tools we've been given. So that's how
everything's designed. That's where we stand today, where we'll be
in the future. Who knows. If there's some new technology
(10:50):
or some new thing that helps others get their story
and their message out, then what we'll be doing that
that's amazing.
Speaker 1 (10:56):
That's amazing, and podcasting is part of that as well,
So I love hearing how you help you help individuals
to find their voice and to amplify that through all
these different mediums, including writing a book, getting on a show,
or creating their podcast or just somehow there's a way
(11:17):
that they can share their story. And that's what your
company does with branding and messaging. So that's amazing. And
you've done you personally have done over six thousand interviews.
Speaker 2 (11:26):
Oh yeah, I'll do Yeah. This year, I'll do two thousand.
So yeah, we stay we stay busy. Yeah, we stay busy.
That calendar is back to back, and and if you're
waiting to get on the show, it's okay, I'm sorry,
we're trying.
Speaker 1 (11:41):
Okay, Okay, that's amazing. I'm just going to say that's
a lot of showing up and so a lot of energy,
a lot of intention of I'm doing this and this
is going to happen on a regular basis. And so
I wanted to ask you how it's changed your life.
How podcasting and showing up in these spaces to share
your story, how does it change your life and your
(12:01):
approach to business.
Speaker 2 (12:03):
Well, first off, somebody always takes that other side and
they say, oh, you've done this money. I'm shocked at
that many people want to talk to me. That's pretty nice.
I'm like, what six thousand people wanted it? Yeah, yeah, yeah,
Well really, what it's done is just the platform as
a whole is It's just it's just completely allowed me
to put myself out there and to connect with others
(12:25):
and to put my energy out there. I think that
I like to think that I try to be a
good person. I try to, you know, cultivate good energy,
to put good out into the universe. And I think
the podcast as a conduit allows me to attract those
type of people back to me. And as that happens
over time, whether it's that karma, that energy, the blessings,
(12:46):
the love, like I put out love and I get
it back and because of that, like over time, it's
just completely changed my life. One of the reasons why
ultimately when I did leave finance and I and I
went into podcasting and into was because I noticed in
finance my world was getting smaller. I was talking to
less people that were just richer. Basically, that's how you
(13:07):
make more money. You talk to less people that have
more money. Ultimately, if you got one or a couple
of billionaire clients, you're good, you're done, like that's it,
that's all, that's the dream. And then you talk to
less people. And I found myself kind of looking more secluded,
like in terms of not putting myself out there more.
And I felt that I had more to offer than
let's just say, just making money, so that I was
(13:29):
still helping people, but fewer and fewer that were just wealthier.
Which that's the game in this manner. I mean, I've
had individuals on that were solopreneurs all the way up
to you know, C suite execs to you know, a
billionaire like I've had. I've had many many people from
different walks of life on there, and I feel like
even even them, even the most you know, the famous
(13:51):
people of this, that even them providing them with a
platform to tell and share their story allows them an
ability to be connected with others as well. And you'd
be shocked. And that's why I encourage others to do it,
because it doesn't have to be something like like I'm doing.
You don't have to do this full time, it doesn't
have to be your main gig, it doesn't have to
be any of that. You can do one episode a month,
(14:13):
and it's still amazing. And then the person that you
bring on your show to do that one episode per month,
you're giving them an opportunity to share and to feel
heard and to feel connected and to help somebody else,
because you know, sometimes we look at celebrities and other
people and we think that, oh, you know, they can
do it, I can't, or maybe their story's great and
(14:33):
mine isn't, or maybe nobody would care about mine. But
the bottom line is you don't know on the other
side of that audience who's going to be helped based
or encouraged based off of hearing your voice. And somebody
might like your voice better than mine. Somebody might not
like my voice, so like, I don't like this guy
out him, he does too many podcasts, he's crazy, whatever,
it doesn't even matter in all reality. I mean, some
(14:54):
people might not like my content. That's okay. So that's
why I encourage others to share their kind as well,
even if they don't know what that's going to be.
Because then the other part of it is we haven't
always had the opportunity to participate in writing our own
stories in our own histories. You go back far enough,
and it's the people that own the newspapers. It's the
(15:15):
people that own the printing press. You go further back
as the people that own the papyrus paper or whatever
it was called. It's the people that had the ink whatever.
Go back, who had the clay tablet, who had the chisel,
who knew how to read, who didn't know how to read?
Who could memorize something in long pros in the Greek
time to you can start remembering the story, who changed
(15:36):
the story, who didn't change the story. Like our histories
have been written for us for thousands of years, this
is one of the first time where everybody can participate
in writing their own history. So to take that for granted,
don't do it, like, get out there, get in the game.
Speaker 1 (15:50):
Get in the game, get out there, tell your story,
share what's on your heart. I love that that's so just.
It just opens up the door to step out there
and be okay with the fact that not everybody is
going to be connected to your content, but there are
people who will be and you will speak to them.
And I love that you said that. Basically, you're going
(16:13):
to find your tribe. You know, people are going to
love your voice and your message.
Speaker 2 (16:17):
Yeah, and don't look at and don't look and quantity.
I'll just say one quick thing because sometimes specifically about podcasting,
because sometimes it gets overlooked because especially with those if
you're out there and you're a first time podcaster, and
let's just say you're you're and you compare podcasting other things.
Let's say you put out an episode and you got
twenty downloads. Let's say it's an hour long episode. That's
(16:41):
twenty hours of somebody's time that they gave you. Like, now,
compare that to Instagram and you got a thousand likes. Okay,
you looked at it and you're like, okay, I got
a thousand likes, I got some traction. But how long
did those likes take to accumulate? How much attention did
you really have? You had a millisecond compared to twenty hours.
(17:04):
Like in those twenty people, whoever they are, whether you
know them, you don't know them, those twenty people instead
of you know, watching a Netflix episode that maybe cost
five hundred thousand to produce that episode or fifty thousand
whatever it was if it was low budget, I don't know,
you know, instead of doing that, they're listening to you,
like that's an honor and that. So if you give
(17:26):
you that, if you're stuck at twenty downloads, it's okay,
it's okay, respect that and take care of those twenty
downloads and they will build that.
Speaker 1 (17:35):
That's amazing. I love that because you're just reminding us
that it's not so much about comparing the numbers from
one platform to another. It's about those hours add up
and they're laying hours and they're listening and.
Speaker 2 (17:50):
Then think about this, You got one hundred downloads. That's
that's amazing. That's like you're doing a keynote in front
of one hundred people and you have their attention for
that hour or whatever the length your.
Speaker 1 (18:00):
Show exactly exactly. You can't beat that with social media
for sure. So that said, what are a few tips
that you would give to entrepreneurs who want to use
podcasting to grow their visibility. They might be feeling, yeah,
I don't know if anybody's listening, like you said earlier,
like he's gonna listen to me. But on the other side,
(18:20):
you're saying, well, those who do listen are typically listening
for the duration of your show. So what are a
couple of tips you would give them to encourage them
like this is this is good to do.
Speaker 2 (18:29):
So I feel like most people that are that are
starting podcasts that quit early, they have a sprinter's mindset,
and there they think that it's going to be this sprint.
They get all this build up, all these other things
and there and they think, Okay, I'm gonna do this
launch and it's going to be great. And they spend
all this time on the creative and this and then
all these ideas and then they again they have a
(18:50):
sprinter's mindset, and then they go and things don't happen,
and then they start slowing up. Well, the problem is
you're running a marathon. Yeah, podcasting is a marathon, period.
That's not my opinion all the big shows. If you
don't know what a hockey stick growth curve is, it
means that. Think about how a hockey stick kind of
(19:12):
goes it's flat and then it just goes up at
the end of the stick. That's why they call it
a hockey stick. So that being said, podcasting is a
hockey stick, Like that's the way. That's the way this works.
So if you're out there as a sprinter, like, how
ridiculous would it be for a sprinter to go out
there and to run a marathon, and when they're sprinting,
all of a sudden they can't run anymore, and everybody
(19:34):
else is still going and they stopped, and they're saying, well,
this race didn't work. No, that's stupid, it's ridiculous. It's
not this race didn't work, or it's not podcasting doesn't work.
You just have to understand when you're getting into it
what it actually is. So if you understand what it
is and you're not in for a marathon, then don't
even You don't have to do it. You can do
(19:54):
other things, like you can do other than you can
and you're gonna like it better. Like writing a book
that's kind of a sprint, like promoting it and marketing
it later, that's a marathon. But if you just want
that feeling of accomplishment of getting your story out there
and creating something, write a book. It's okay. And then
when nobody can ever take that book back away from you,
(20:14):
it's a completed work. You'll be a published author. But
understand that, like once you stop promoting it, once you
stop marketing, and it's probably not going to get read anymore,
depending on who you are. But that's okay, but at
least you'll have that feeling of accomplishment if you if
you're not in from marathon, then podcasting is going to
be real hard for you. If your expectation is to
(20:37):
grow a big show. That is So what I tell
people is if you believe what I just now said
you and you can accept that. Now, what you want
to do is you want to ingrain it in your life.
It shouldn't be this other thing. It needs to be
ingrained in your life. So the way that I'm able
to stay so consistent is we have systems in my
calendar already has interviews on it. That's it. Because my
(21:00):
calendar already has interviews on it, it's harder for me
to not do those, to cancel those interviews. Then I
might as well just do them. If I don't want
to do I might as well do them. It's gonna
be too much of a pain if I didn't want
to do them and cancel them. Now I just happen
to love doing them, So I'm gonna do them, but
not every day. Some days I'm like, what I gotta
do this?
Speaker 1 (21:19):
So part of your lifestyle.
Speaker 2 (21:21):
Yeah, And the and the final tip I'll give is
is perspective like on the business and the industry of it.
So there's you know, one hundred and fifty million plus
YouTube channels, less than four million podcasts out there. We're
in basically like year one of YouTube. If you knew
what YouTube was going to be, now in year one
(21:44):
of YouTube, would you have had a channel, would you
have stayed consistent? Would you have figured it out? Absolutely?
Everybody would say yes to that one, all content creators
that I talked to with, right, So now for some
of you, for the first time in your life, you
have inside information that's going to happen. There's going to
be over one hundred million podcasts one that's going to happen.
(22:04):
The question is are you going to put out are
you going to put out episodes? Are you going to
stay consistent? And are you going to potentially create generational
wealth for your family based off of doing episodes and
based off of understanding it's a marathon? And also now
if you didn't know that information, now you have an
understanding of the business, you're in the right market. Maybe
(22:27):
some of you, again for the first time in your lives,
now can you do your part of it to you know,
reap that harvest that's coming.
Speaker 1 (22:34):
Yeah, it's a long term game. And looking in advance
to see, Okay, if this has changed within YouTube, like
if the trajectory of YouTube has like gone uphill so quickly,
and for those who's stuck with it, like look look
where they are now right well, and just what's going
to happen with podcasting?
Speaker 2 (22:54):
And one quick note the reason why because some may say, well,
podcasting's been around for a while to know, but the
reason why is because ad attribution. So there's an actual
technical reasons. You couldn't monetize small shows and podcasts in
the past. The technology didn't exist. It came podcasting came
out of radio, so you can only monetize a big
show through a host red ad. You couldn't like, you know,
(23:17):
sell one hundred downloads or on YouTube's case. In the
early days, you could monetize a small channel and you
could get paid for your views even if you had
a very small channel. Now you can do the same
with a podcast, which is why more creators will be
attracted to it. So that's why you because you can
make money now even early so because of those things,
(23:38):
that's why it's going to continue to grow as a
space like just period, because more creators are going to
be attracted to that. And when we look at the
global audience as well, like it's just it's easier, audios easier.
You can You can record a podcast on your phone.
My first my first three hundred episodes were recorded on
my phone and not even edited and uploaded. Wow, I
(24:00):
had regular headphones. I didn't even have to AirPods. I
was like, I don't even know if air pods were
out back then. Actually that's nine years ago, so maybe
they weren't even out. But I had the I know,
I had this, the regular headphones, and we still grew
an audience.
Speaker 1 (24:12):
Yeah, I had people are there for you and you content.
Speaker 2 (24:15):
I had to throw that out there for those that
are stuck in their head out there that are like,
I need the right mic. I needed this I don't
know how to do. I did it on my phone,
and you could still do it on your phone. Somebody's
going to start a show today on their phone and
it's going to be huge and they're not even gonna
edit it. They're just gonna upload it.
Speaker 1 (24:29):
That's right. It doesn't have to be perfect, and like
you said, it's it's you know, just get out of
our heads and just do the work because we want to.
The passion is there and we want to do it,
but we sometimes we can make excuses for why, well,
it doesn't sound like this podcast over here, that this
professional sounding show, and mine is not.
Speaker 2 (24:48):
I still release unprofessional audio to this day.
Speaker 1 (24:51):
I don't.
Speaker 2 (24:51):
I'm like, sometimes I'll be out or on doing something
else and I'm in a VIP room of something or
somewhere and I and I bring my little mic with me.
It's not the a big setup that I'm looking at
right now, and I'm like, I am never gonna get
in front of this person again. They're gonna say yes,
they'll be on my show, and they are never gonna
answer the call. I'm gonna be dealing with the publicist.
I'm gonna do all that. How about I go talk
(25:12):
to them right now?
Speaker 1 (25:14):
There you go. That's so I got to catch it
in the moment when.
Speaker 2 (25:17):
I still do it, so forget would yeah still do it.
I'm gonna do it in the future. I'll do it
this week. I don't care.
Speaker 1 (25:23):
There you go. It's worth it. It's worth it, and nobody
really cares. I mean, at the end of the day.
They just want the content, the encouragement and inspiration. They're
not they're not checking to see if we have the
best mic. So I love that. So that said, what
keeps you going? What keeps you? I know, you're doing
this every day, it's on your.
Speaker 2 (25:41):
Schedule, like systems, that's what. That's what keeps me going.
Systems like it's it's doing that and when I get
to do and the guests themselves like the fun part is.
I think for somebody that's a learner, if it's somebody
like a natural learner, if they like to learn, then
podcasting is a thing like I don't. If you're like
to me, I used to love I used to read,
at one point in my life a minimum of one
(26:03):
book per week. Now I like talking to people on
podcasts and authors and other things, and I like to
get directly to the people that are making the history
and that are doing and that are making history in
our in our present day. And so for me, it
doesn't get any closer to the primary source than talking
to history makers of our day now. True, So if
(26:23):
you're a learner, if you're into that, if you're like
it's like it, start a show and get a platform,
start interviewing those authors right to those books you like.
Speaker 1 (26:32):
There's so much we learn from interviewing. I love interviewing
guests because I always learn something every time and it
almost feels like you're being mentored in a way. So
as a host, I feel like I'm benefiting from this track.
Speaker 2 (26:46):
To tell them that, you know what I tell them,
I'll be like, all right, I'm going to get some
I'm going to This question is not for the audience.
This one's for me. I want to get some free consulting.
How would you what would you do in this situation? Again,
this isn't for the audience. It is my situation. I
do that on the show all the time. Probably, Now
this one's for me. Yeah, yeah, I know what you charge.
Speaker 1 (27:04):
Now, that's what podcasting can do. I mean, it's amazing
and that's why we do it. We love it. It's
it's for it's a win win on both sides. But
what does so This is my final question for you today,
and I think this will sort of wrap everything up.
But we're all about building legacy and making sure your
(27:25):
voice rises to the surface in one's life, especially when
it comes to entrepreneurship. Using podcasting as a means to
just share your voice, your mission, your passion. But to you,
what does it mean to build legacy through your voice
and your platform?
Speaker 2 (27:41):
Yeah, you know this took the answer to that question
building legacy, It really took a big I got to
understand another layer of that. So I in last October,
I lost my mom. It was pretty sudden. She was
a tornado of all things, kind of crazy, like stuff
you see out of a movie. And you know, prior
(28:03):
to that, I had these plans of bringing her on
the show and doing all these other things, and we
were going to do like a monthly segment. Now what
I did get to do, though, is I have three
different times I brought her on the show, and right
before that, like before this happened, I actually was out
there and I did an interview with her in person,
and I actually brought out so I had a couple
(28:23):
friends with me and it was kind of funny. They
got to write down, they got to write down some
questions I asked her. I still have the paper from
the questions. And what was interesting to me is now
she's been gone for a couple of months now, right
since that October, and what I value most are those
recordings because I get to hear her voice. I get
(28:45):
to hear her tell her story, and I get to
hear her laugh. I get to hear her. So legacy
now is a little bit different for me because now
I have a different level of understanding of what we're
actually doing. What you and I did today was we
created an episode together that you know, if I have
kids one day, they're gonna listen to it. My great
grandkids were listening to it, like so at some point,
(29:07):
like we made something today, we're now part of each
other's legacy. So it becomes an interesting dynamic that that
a different layer and level of understanding to what that means.
And so now when I look at perspective, I'm thinking,
when I bring somebody on a show and it's already
starting to happen, like their kids are going to see
(29:27):
it and they're gonna be, Wow, that was my mom,
that was my dad, or wow that was my grandpa.
I had on I had on Bob Mehers the other day.
He's the he's the uh. He was the person who
grew Rebock from like I don't know, to billions of dollars.
So he was he was the CEO during that time.
And and I saw a comment on on his video
and that and my team brought it to my attention
(29:47):
to like and and it said that's my grandpa. And
I'm like, that's but that's what it means, is like
when you say you're part of somebody's legacy, and that
means like, now, it's kind of a two ways street
on this. It's not just like my legacy, like we're
all we're all connected in this sense. And if you
create a podcast episode, even if you do one episode,
you do a thousand episodes, doesn't matter. Then you're part
(30:10):
of all of those individuals legacy and we've and and
that's that's that's what legacy means to me now. And
it's a responsibility.
Speaker 1 (30:19):
That is deep and that is a beautiful way in
perspective to look at podcasts.
Speaker 2 (30:23):
It's different. I didn't have it before I was nine
years in this business. I you know, as you live
life and you experience things like that's I never thought
of it in a million years. I'm like, oh.
Speaker 1 (30:32):
Wow, like my mind right now.
Speaker 2 (30:34):
It is just like with the idea if you haven't
brought and in your family one your parents or whatever
else you might bring them on. You're gonna miss that,
You're gonna want that, You're gonna want that episode. I
wish I could have brought my grandpa, my grandparents on.
I wish I would have. I didn't they been going
for wal well before my I started a show. But
that's what I mean, that feeling you had that Oh man,
(30:55):
it's like you're you will you will value those those
things the most one day. Possibly.
Speaker 1 (31:02):
Yes, It's capturing the essence of our humanity and that
interconnectedness because we all need each other and even when
someone is gone on the other side, like still have
that essence of who they were and how they brought
joy to us, and that means so much. Wow, that's
that's deep. That's deep. Well, thank you for sharing all
(31:24):
of this with us and helping us to see the
importance of what we're doing in this podcasting space. It's
not just throwing content out there. There's actually something much
bigger to this, And like you said, it's a commitment,
it's a work, and it's a responsibility. So yeah, I
love that. Thank you, and I'd love for you to
share with us how we can get in touch with you,
(31:44):
because some of us want to write books too, So
share everything you do and how we can get real simple.
Speaker 2 (31:49):
Just on Instagram ask Adam Torres. If you want to
look at any other content, there's a link there. If
you got a book, idea of a show, idea shooting
a DM love to hear from you, but just ask
Adam Tours on Instagram.
Speaker 1 (32:02):
Ask Adam touris on Instagram. Very cool. Thank you so
much for being with me today was awesome.
Speaker 2 (32:07):
Soul podcasting, come on in the house. This is amazing.
Thank you for all you do. Thank you
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