64. The Best Day to Publish Your Podcast (& Why It Matters)

Hey hey, beautiful soul — today we’re diving into something that’s way more important than most podcasters realize: your publishing day. Yep — the timing of your podcast release has a direct impact on your visibility, your audience’s engagement, and your overall growth strategy. In this quick but powerful episode, I’m breaking down why podcast timing and visibility go hand in hand. I’m sharing the industry trends (and when to ignore them), how to use your own audience’s habits to your advantage, and why consistency matters more than picking the “perfect” day. I’m also giving you a peek into my personal process and why I release midweek—and how that aligns with my lifestyle and marketing flow. Whether you’re just starting out or looking to refine your strategy, this one’s packed with clarity and insight you can use today. ✨ Ready to show up consistently and soulfully? Press play, and let’s talk about the timing that actually moves the needle. 🎙 Need support creating a podcast rhythm that works with your life and your goals? Head to soulpodcasting.com to connect with me.

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Music courtesy of Epidemic Sound:
https://www.epidemicsound.com/track/unGUrKA8DC/
https://www.epidemicsound.com/track/kT9y77gSCW/https://www.epidemicsound.com/track/ZeKO5L0WxO/

Episode Transcript

Speaker 1 (00:13):
Hey, and welcome back to the Soul Podcasting podcast, the
place where soulful creators and visionary entrepreneurs learn to amplify
their voice and grow their influence with purpose. I'm Dimitrio Zinga,
your podcast strategist and founder of the Soul Podcasting Collective.
This is your quick Tip episode Midweek, packed with insights
that you can put into action right away. And remember

(00:35):
that as of this summer twenty twenty five, interviews have
been dropping on Sundays and longer solo episodes land midweek,
so make sure you subscribe for the full mix. All Right, Today,
we're answering a question that I get a lot, and
it's what's the best day to publish your podcast? And
it turns out that this isn't just about timing. It's
about aligning your release schedule with your audience's listening habits

(00:58):
and your content strategy. So I'm breaking down why this
matters and how you can pick a day that works
for you and your listeners. So tip number one is
know your audience's routine. Most podcasts drop early in the week,
so that would be Monday, Tuesday, or Wednesday, because people
listen during commutes or work hours. But if your audience

(01:20):
is entrepreneurs who binge content on weekends or parents who
listen in the evenings, then your ideal day might be different.
So look at your analytics or just ask your community
when do they have time to listen, and then publish
when your audience is ready. That's half the battle. Okay.
Tip number two consistency beats any quote unquote perfect day.

(01:42):
So while day choice matters, showing up reliably is more important.
Pick a day that you, as the podcaster, can commit
to week after week. Don't switch around too much because
your listeners come to expect your episodes and that builds
trust and habit. So I recommend picking a day that
fits your production schedule without stress. Now quick note, if

(02:05):
you want help analyzing your podcast's performance or building a
content schedule that fits your lifestyle and your audience, I
offer personalized coaching and done for you services, so you
can head over to Soulpodcasting dot com to learn how
I can help you to get clear and consistent with
your podcast. All right back to our tips, So my

(02:26):
next tip for you, Tip three is to use publishing
day to boost your marketing and once you pick your day,
lean into that day schedule your email newsletters, your social
media posts, and launch your announcements around that release time.
I personally like to publish a midweek and schedule posts
to drop right after to maximize that visibility. But when

(02:49):
your marketing aligns with your publishing, your podcast gets a
bigger boost. So try to connect those two things where
you're not only scheduling your days to publish your for
your podcast, but also how you're going to market that effectively.
And lastly, and this is a super short episode, guys,
but I just wanted to drop you this encouragement to

(03:10):
let you know that this is something that I am
hoping to help you with on this show, on this
podcast as a free resource, but also I would love
to help you as your personal podcast coach. Just remember,
choose a day that fits your audience and your schedule.
Don't overthink any of this. Okay, Consistency is going to
essentially be your secret sauce. And if you want that

(03:32):
support creating your podcast strategy that grows your influence without
all the overwhelm, please visit me soulpodcasting dot com, slash services,
or reach out to me personally on Instagram at soul Podcasting.
You can also reach out to me on LinkedIn under
my name Dimitria Zinga. Let's make your podcasting journey soulful, strategic,

(03:56):
and sustainable. Okay, So I'm here for you. I would
love to help you you. I've been announcing my podcast
coaching service is a bit more since the last episode,
and so I want to make sure that you know
not only as a podcast agency do we focus on
helping you with your podcast production needs, which are your
audio and video production. But if you love producing your
own shows but you're just stuck on the strategy and

(04:19):
interviewing skills or how to grow your podcast, we are
also here to help you with your podcast strategy. So
we offer coaching and I just want to make sure
that I put that on the table as well. And
I aim to help you grow your show, grow your
podcast and make it the best that you possibly can.
I want you to be confident in the work that

(04:40):
you're doing and I'd love to set up some time
to chat with you if you want to get off
that hamster wheel and really start to think about your
strategy for your podcast. So again, reach out. Let's book
some time together to have a virtual coffee and let's
chat about your show until next time, my friend, I
want you to keep showing up, keep sharing, sharing, and

(05:00):
keep podcasting with passion and purpose. Happy podcasting,