July 27, 2025 • 37 mins
In this episode, I sit down with the incredible Cauveé — also known as The Inspiration Engineer® — for a raw and powerful conversation about becoming the version of yourself that your purpose requires. From living out of his car to speaking on global stages, Cauveé shares the mindset shifts, discipline, and spiritual alignment that helped him build a multi-dimensional brand rooted in transformation. We talk about everything from masculine leadership to content creation systems, AI automation, and how to balance the grind with grace. Cauveé opens up about the moment he surrendered his personal will, the power of divine strategy, and why authentic impact always begins within. Whether you're building your brand, your faith, or your mental toughness — this episode will challenge and uplift you. You’ll walk away with a deeper understanding of what it means to engineer a life of legacy, not just success. IN THIS EPISODE, WE COVER: The real story behind Cauveé’s journey from struggle to international speaker Why belief, not branding, is your first step Creating scalable systems that align with your soul The masculine/feminine leadership dynamic and how it affects your business Why most entrepreneurs need both structure and surrender How AI can help multiply your message — if used strategically
CONNECT WITH CAUVEÉ: inspirationengineer.com/soul
IG: @cauvee
LET’S CONNECT: → Ready to launch or grow your podcast with purpose? Book a free 20-minute Coffee Chat with me: https://faithmedia.hbportal.co/public/68826fcd0100910026312c89 → Follow me on Instagram @soulpodcasting for soulful content strategy, branding tips, and visibility coaching for creators and CEOs.
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CONNECT WITH CAUVEÉ: inspirationengineer.com/soul
IG: @cauvee
LET’S CONNECT: → Ready to launch or grow your podcast with purpose? Book a free 20-minute Coffee Chat with me: https://faithmedia.hbportal.co/public/68826fcd0100910026312c89 → Follow me on Instagram @soulpodcasting for soulful content strategy, branding tips, and visibility coaching for creators and CEOs.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:14):
Hi, everyone, Welcome to the Soul Podcasting Podcast. I have
got an awesome guest today. He has quite a story
to tell. His name is Conve. He is the number
one edutainer in the world with a purpose to awaken
dreamers and a mission to edify and uplift humanity. He's
an inspiration engineer. He's a ted X speaker as well,
(00:38):
and he has the Rise and SIP methodology framework, which
we're going to talk about soon about what all of
this means. He has quite a story, though, so I
want him to get into a story and we're going
to find out so much about him and how he
can help us his podcasters. But first off, welcome to
the show, Cove.
Speaker 2 (00:55):
Hey, thank you for having me, Demitri. It's been a
huge honor. I'm super grateful. I'm super excited to dive
in and share, you know, really what these things mean.
There's a lot of people that are just like, what
is an inspiration enginer? Like what does that even mean?
And so we'll definitely deep dive. But I thank you
for allowing me to be.
Speaker 1 (01:11):
Here and serve awesome. I'm so glad you're here, and
I know that you have quite a story. So We're
going to start with that you have a story from
homeless to Huffington Post, and when I saw that, I said,
I have to know what that is. We need to
really just kind of break into the idea of how
your story is translated to how you do your life
(01:32):
today and your branding and everything that you do today
stands on your Everybody has a story, but your story
is unique, So can you please tell us about it?
Speaker 2 (01:39):
Absolutely. I'm I'm going to jump back a little bit
further though in the story because it leads to the
domino effect, to the Huffing and Posts that you want
to know about as far as being homeless and what
you just said. So, I'm from a middle class family
in the Midwest, and my father used to give me
what I call these hero speeches. Well, son, anything you
want to do, you can do anything you believe. You
believe like make it, you can make it happen, right
(02:00):
from age five to eleven. At age eleven, I went
into a peak state and not knowing that's what it was,
in the studio making beats with my first mentor putting
my poetry on the beats, and I knew it absolutely certainly.
Demetria I'm going to be a musician. So I tell
my father this. The next day on the basketball court, Dad, Dad,
I figured out what I'm gonna do, figure out what
I'm gonna be. And I was like, what is his son?
What are you gonna do with your life? I'm going
(02:21):
to be a musician, Let's go, And he's like, you
can't do that. For me, that was very traumatizing, more
than most kids, because my father is still my hero.
I still love my dad. But what that taught me
was the gift of ferocity for those that don't see
greatness in you, because potentially they don't see greatness in themselves.
And if I had a father and parents that are
(02:43):
great parents, they're just not entrepreneurial or dreamers in that way.
What about people that don't have parents? What about people
who you know, orphans or bad neighborhoods, or you know
what happened, it's that much worse. So my mission first
and foremost is to awaken dreamers to what is possible
for you. With that stated, as you said, I have
a very unique story. I became locally famous at age eighteen,
(03:06):
and I sold out a concert of two hundred and
nine people as a musician. Okay. Now I say that
saying from a very small town, but I say that
saying I didn't want to do the traditional story that
is amplified and I hate it for the black and
brown community, which is go sell drugs, flip your drug
money into your business venture capital, and go do that.
This is the Rick Ross story, the Lil Wayne story,
(03:26):
the jay Z story. And I'm not knocking these brothers.
I'm speaking facts like go research it and go look
it up. Still to this day people do this, and
I didn't want to do that. So I just basically
for from that time and now we're looking at two
thousand and two all the way up to twenty sixteen,
I'm going to cover a very large window and short
amount of time. I was always working in you could say,
(03:48):
corporate America while still doing events at night, but I
never was making enough money to make it work. And
twenty eleven what click was? Okay, I'm now in Austin, Texas.
I'm learning how the facebooks of the world are being
built right, and what I'm noticing is the parallel the
principle of success for technology. You've got to build an MVP,
minimum viable product, right, and you need like a thousand
(04:11):
users to be able to do this. Entrepreneurs want to
be on podcasts, artists want to be on the radio.
It's the exact same principle, though it's slightly different. So
I said, I'm going to create a unique hybrid between both,
and I'm going to be an edutainer. Now at that
time leading up to what you're asking about, like how
did you become homeless? When you're navigating these nuances my passion,
(04:36):
like they say, do your one thing. And if music
paid the way entrepreneurship paid, if the model was the same,
I would never have been an entrepreneur or a coach,
or a speaker or anything else. I would have kept
doing music. Music, by far, is three thousand times harder
as an entrepreneur to build a musician brand than it
is to raise money and do all these things. So
long story is short. I decided that this was what
(04:57):
I was going to do. And when you you don't
know how to raise money, when you don't have capital,
capital is the bird line to any business, right. I
didn't have enough resources to survive. So I was literally
and it was so ironic. I was on the two
ninety in Auston, Texas. They have a bridge called the
two ninety. I'm sleeping in the wintry freezing code in
a sleeping bag, freezing, I asked, excuse my language, freezing wow.
(05:23):
And I'm walking across the street to Starbucks because that
was my office. And while I'm homeless, I'm literally getting
written about because in twenty sixteen, my very first student
broke six figures in revenue and I leveraged that case
study to get written about in the Huffing and Post.
But here I am getting written about and published and
I'm homeless at the same time. And so it was
kind of is a radical story in the sense of
(05:45):
that is exactly the way it's.
Speaker 1 (05:47):
Got of your life at the moment.
Speaker 2 (05:48):
The dichotomy of it, right, the irony, like just like,
look at the great hybrid strategist, but he's homeless at
the time. So that was what happened in twenty sixteen.
Speaker 1 (05:59):
Whoa, whoa. So I'm so invested in the story, and
I'm like, what happened next? But like, I'm amazed at
how you're able to take this and create this branding,
this personal branding, because like I said earlier, all of
us have a story, and when we're coming to the
microphone as podcasters, we have to allow ourselves the freedom
(06:22):
to share, to be transparent, to connect with others. And
I think that's one thing that you know, we love
being polished, but polish is not everything, you know, and
sharing our story and being super transparent is important because
that's how we're able to connect to someone all the
way across the world in a whole different country. They're
listening and they they say, Okay, I maybe I understand this,
(06:45):
maybe I don't, but I'm feeling that connection to this individual.
And so how can podcasters, just based on what you're
telling us so far, how can we use personal branding
and storytelling to kind of play into our world as
a whole.
Speaker 2 (07:01):
Yeah, I love that question. I think that as podcasters,
first and foremost, everybody might want to start aligning to
the idea that personal brands are going to be the
wave of the future. Why because everybody has access to
a phone. Everybody can be a media machine from this
little thing in your hand called your cell phone. Right, So,
(07:25):
when we look at global or corporate iconic brands, the
Coca Cola's, the Nikes, the Tesla's, the Apples, are there
more of those or are there more celebrity brands The Rocks,
Kevin Hart's, the Jessica Albas, the Damon John's Right, there's
more celebrity personal brands. And what I'm noticing is a
(07:47):
trend and no arrogance, no ego, way ahead of the market,
right way ahead of the market. I'm going with the
burbage of personal brand portfolio, which is an extension of
your personal brand, which is why The Rock has a
skincare line, He's got Mounta tequila, He's got all these
additional things. And because you trust the Rock, because you
love him as a wrestler who's also an actor, You're like, oh,
(08:07):
let me try this tear mina, let me buy this
Project Rock shirt, let me get this merch right. So,
I'm starting to see more of this, and in the
venture capital space, venture capitalists are now having the conversation
that a startup that is more secure and I'm using
this loosely, is one that has many multiple streams of
revenue and monetization attached to its portfolio. So we're ahead
(08:28):
of the market. So now you say, okay, how do
you use that information? As a podcaster, your voice is
powerful right, majority of people are going to learn either visually, audibly,
or kinesthetically. So by being first, first off, we need
to understand the psychology of how humans work, because that's
very important when you're putting out content like as we
are right now, right, we're hitting on all three because
(08:51):
even though you don't get to touch my skin, my voice,
the void, the boost that you're hearing in the energy
that I'm delivering to allows you to feel my spirit, right,
and so you're being able to it on all three.
So now you say, okay, well, how do I take
that information and I leverage it into revenue or I
leverage it into leads, or I leverage it into fill
in the blank. Your story is exactly what you were saying, Demetria.
(09:12):
Your story is going to be able to like, for
people to be able to connect, like, oh I like music, man,
I had to put my music on the back burner
because I couldn't figure out how to make that work.
Or I played an instrument back in high school, or
you know whatever that is. And then the fact that
it's like, oh, here's a person and I'll say it
like I hold no arrogance to it. I'm one of
those people that I don't I don't want to say
I don't care. That's maybe a little too strong. But
(09:34):
your thoughts have no impact on me Because someone doesn't
understand what I'm doing. They're like eduitainor is not real,
or inspiration engineer ain't real, or there's no such thing
as the strategy industry. I love the quote by Arnold Schwarzenegger.
He says, don't break the law or break the rules.
You get to set the rule, you get to set
the boundaries. And I said, this is a true story,
(09:56):
so that you understand. I had ten skills that I
had mastered that didn't umbrella under the same category. So
I was like, I'm in authentic to myself. When I
go to Chamber of commerce, I'm a salesperson. When I'm
around marketers, I'm a marketer. When I'm around musicians, I'm
an artist. I didn't like this. I didn't like having
to change who I was and I felt authentic to myself.
(10:16):
So I was like, yo, hey, community, come you know
cause I this is the beauty about being a podcaster
or being a broadcaster, right, You're going to develop a community.
I went to my community with this problem and I said, Hey,
here's ten titles. I don't know what I am. Help me,
Somebody tell me what I get it out, Help me
figure it out because I don't know, and so we'll talk.
(10:37):
They voted from ten to five, five to two, two
to one, and they chose Inspiration Engineer. So how does
that tie into podcasting and what you're building? Right? As
a podcaster, you want to have in all businesses for
this matter, you want to have a narrative and a
story that continues to recycle. Right, we don't always remember
(10:58):
all the details, so we do remember stories. It's human psychology,
and so the story gets people to lean in a
little bit like what are you talking about? Right? But
ultimately we want to move as business owners people that
use their podcasts as a business platform. We want to
get people to move to some level of action, and
(11:19):
normally that is invest in this opportunity, whatever that might
look like in the paywall. Right. And so I'm saying
that to say, your story is going to enable you
to do that. And by building a radically polarizing personal brand,
I'm not political, but we just throw out there Donald
Trump superpolarizing, Kanye West superpolarizing by being polarizing. You magnetize
(11:42):
people to the things that you want to talk about,
you want to share about. I think that is what
podcasting enables you to be able to do.
Speaker 1 (11:49):
It gives you an open platform to be whoever you
want to say, what you need to say, what's in
your heart, what's in your soul, and to be bold
about it. And I love that you have created the
So there's quite a few things like you mentioned earlier,
the so it was the inspiration engineer, right, and then
(12:10):
you said you're the number one edutainer, your proprietary rise
and set methodology. These are things that you have created
from your soul, things that you have decided this is
what I am, and this is what I'm what I
stand for. And so I love that in podcasting it's open.
I love that in business, you know, in branding, it's
(12:31):
an open space and we have a right to say
this is who I think I am right now, this
is who I believe I am, this is what I
want to bring to the table. So you've been called
the number one edutainer. Break down for us what edutainment
is and then kind of the idea of how podcasters
and how our guests can use this to create content
(12:52):
that's meaningful and magnetic.
Speaker 2 (12:54):
Absolutely, So I want to first piggyback off of the
first thing you said. Okay, it is I want you
guys to write this down. If you're driving, obviously you're
not gonna be able to write this down, but come
back and notate it later. If you don't build and
position your narrative, society is going to position it for you.
Speaker 1 (13:11):
That's true.
Speaker 2 (13:12):
So you want to set the tone. You want to
state who you are, what you are, what your identity
is in this world. I ain't gonna get into no
LGBTQ conversation, but if people can do it with jender,
I can definitely do it as a profession. Okay, so
there's that part of it. If you google edutainment, edutainment
(13:35):
by Google's definition is teachers that bring gamification into the classroom. Okay,
it'd be like you do a lingos and things of
this nature in order to learn. But the reality what
I said was no, that's not right, that's not accurate.
Edutainment actually is any entertainment modality that is used to
educate you on the other side and give you information
(13:56):
that can radically transform your life. That's what edutainment is.
Speaker 1 (14:00):
Okay.
Speaker 2 (14:01):
So with that stated, as I was watching this emergent,
you got to remember, I'm in a you know, like
I am also figuring this out, like like I have
all the answers, and I'm just like, you know, this
is what it is. I'm figuring this out at the time.
My narrative has also evolved, Dmitrio like if originally it
was like break the box, like create your own lane,
(14:21):
break the box, that was where it started. Then it
was build something that my father. Crediting my father for
this quote, he said, make sure you live a life
with no regrets. And so phase two was live a
life where you have a legacy that you can look
back on and be happy about, proud about, content with. Yes,
And then it evolved one more time, Awaken dreamers, because
(14:44):
fifty five percent start us fail within the five fifth
year mark. Eighty five percent of people hate what they
do right. Majority of people take their genius to their grave.
That's what I do, Okay. So as these things started
to evolve, understand, folks, the wealth is where the wealth is,
where the wisdom is is in masterminds. And so I
(15:05):
had coaches and I had mentors to help me come
up with this. And when you said the rise and step,
I didn't come up with that either. I didn't come
up with that. One of my friends, he's Phinalen. His
name is jay Lee. Shout out to jay Lee if
you're listening to this. Sales ninjas in the building. But
he said, he said, okay, so you build rockstar brands.
He was the one that was like rockstar brands and
I was like yeah, And within three seconds he was
like our rock star brand. He said, I increase increased visibility,
(15:30):
s sales explosion. He said, E elevate authority. And then
I had already had strategy instruction in programming. I had
already had that, so then I added that and then
it was like boom rise and said here, and that
was how they came together. What is also funny is
I hated my name carve A. I hated it my
entire life. I hated it, okay, and so the way,
(15:51):
the name carve A, it is my actual name, by
the way, it's not something I made up. But I
hated it because it sounds French and I've been told
as Persian and I am neither. No disrespect to my
French folks out there or a person. I'm just saying
I'm neither. So I never liked it. And when Starbus
became popular, I was like, this sounds like a drink,
Like I don't want a coffee or a cappuccino? Can
I get a vini? Call Bay please?
Speaker 3 (16:12):
Like?
Speaker 2 (16:12):
Can I get that?
Speaker 3 (16:13):
Like?
Speaker 2 (16:13):
Let me get that? And so what's just hilarious is
how these different assets have come to be by and
it makes me think about the Steve Jobs quote. He says,
you can't it doesn't make sense moving forward and going
through it, but it makes sense looking back. And as
you're looking back and as you're evolving and you're growing,
That's what the journey is. And I think that is
(16:34):
the biggest thing that podcaster can can take away from
my story, not only the personal branding, not only becoming
a category king or category queen and setting your own bar,
but then understanding and allowing things to playfully evolve within
knowing what you do. And then it just so happened
for me and not everybody's going to have this problem.
I literally I'm not. And this is what's key. I
(16:56):
didn't want people to label me as a musician. Unfortunately,
because the unfortunate truth is, when we think about a musician,
it comes with the stereotype whether they smoke, eat, or
they're band or they're not serious, like they're not. No,
you're gonna put me strategiest first. You're gonna put me
entrepreneur first. And so then I was like, all right,
I'm not even gonna deal with I'm in the music
industry and hollyweird and all that. I'm an entertainer and
(17:17):
I'm in the entertainment business.
Speaker 1 (17:19):
And then I love that you gave yourself the label
you said, this is what I am. Once again, it's
back to self identity and branding yourself and not being
afraid to take authority of what you want to be
in this world and how you want to show up.
And if, like you said earlier, if we don't take
authority and that someone else will. So it's good that
we're doing it.
Speaker 2 (17:39):
I loved wise though, Yeah, systemize one at a time,
Systemize and scale one at a time. Don't do them
all like that's the mistake I made by having too
Like you've got to create key keywords for all these right,
it's a ton of content, So make sure that as
you are building it folks, do one systemize one scale
one right, then move to your next and then move
(18:01):
to your next. I want to give everybody that straight
up because that we learned along the line.
Speaker 1 (18:05):
Yeah, we don't want everything going through the pipeline at
one time. That's one time, that's too much. Yeah. So
I love that you are edutainer. I love that. And
so now regarding branding, positioning authority for poastors and entrepreneurs
who want to grow our audience, we want to convert
those listeners into clients or super fans. How do you
believe that our branding and our positioning as we were
(18:28):
just talking about, how is that critical for us? Because
again it's we're showing up to share our souls, our life.
We're showing up every some of us every week or
a few times a week. So as people are listening
to us, how do we convert those listeners into those
super fans I kind of use that word very loosely,
(18:49):
or even clients for entrepreneurs.
Speaker 2 (18:51):
Yeah. Absolutely, So that's a great question, but it's too separate,
all right, So let's extract both, right. You got one
side of it is the position, the ranking and what
you're known for. You've got the other side, which is
the acquisition and the conversion. Okay, so let's bring those together.
Every single person, I want you to think about when
you go to a new restaurant and what most people
(19:12):
do when they go to a new restaurant. They're like, man,
I want to try something new. I'm wanna you know,
I don't know what sounds good to eat. Right, They're
going to go on Google or you know, their maps,
link or Yelp or something of this nature, and they're
going to look at what most people their reviews. They're
going to look at what people have been saying about
this restaurant to make a decision. Is that going to
be a place that I am going to go and
(19:32):
I am going to partake. So the first thing that
I will tell you is positioning is going to be
around your initial assets that you have on your brand,
which could be your following. This will be the amount
of five star reviews that you have if you're on LinkedIn.
This could be your LinkedIn endorsements. This could be your
certifications and your licenses. This could be your degrees. This
(19:55):
could be the different things that people are going to
look up to see how credible you are. All right. Right,
then is going to move into what are the customers
saying about you? Then it's going to move to let
me google this person when they google you?
Speaker 1 (20:10):
Right.
Speaker 2 (20:11):
The positioning side our goal and our objective, and this
is as an agency and as a personal brand, right
because we help people get media placement right. And there's
a whole game on the strategy side, there's a whole
game to influence, and a lot of people don't know
the game, they don't understand it, so we educate them
on the game and help them get placed done for you, Okay,
but it is so that we know for everybody gets excited.
(20:33):
Just real talk. There is a lot of bad information
regarding getting booked. Get booked in forwards for ninety seven
dollars not real. If you're going to play the media
placement game, you're five K five thousand minimum up to
one hundred and twenty five thousand, depending on what the
platform is. We have Time Magazine and all the things,
so I see the numbers. So I like to give
people real talk. Okay, So if you're going to position
(20:55):
and you're going to play the game, meaning that when
I when somebody googles, I show up on these assets
that are part vanity let's call it what it is,
and part position. They're both right. If you want to
go and do a collaboration with a celebrity or an influencer,
you're going to pay an endorsement fee or if they're
you know, an influencer fee for them to share what
you do. It's the same thing with platforms. So I
(21:17):
say that saying, when they do the Google search, what
are they going to find? How great are you at
indexing which is when you do a search the techno
technical ways in which they find information. How good are
you at having your blog, your podcast, your consistency, your quantity,
your website that's foundational. Yeah, they're just like from a
(21:38):
back that's called backlinking folks. For SEO people out there,
backlinking is looking at the domain authority of another site
and then that links back to your site, and how
many of those sites are connected to you? Most of
those are invest for success aka pay to play. Okay,
by having those assets, though, give somebody that oh snap,
(22:00):
who is this person?
Speaker 3 (22:01):
Right?
Speaker 2 (22:01):
When you told people that I'm in the Huff and
Post and ted X speaker, most people are like, damn,
how didn't do it? Right, that's what they're like, like,
that's just fast. That was strategically done, folks, like very
strategically positioned as the reason why we did that, and
we're not done in the music world, i gotta go
buy Rolling Stones article and I've got to get certain
assets in place to be like, okay, let's stamp that too.
(22:22):
But I say that saying that's the positioning side, But
why are you positioning to get people to make a
sales decision before they even get on a phone call
with you or your team, before they even put a
discovery session, they are already like I want to work
with Demitria, I want to work with carve A. That
is the goal of positioning right and telling your story
(22:43):
and building your assets. So ultimately it comes down to
we're trying to convert sales at the end of the day,
but these different assets enable enable us or better enable
us to be able to do that. And that would
be my advice to podcast or Superson.
Speaker 1 (22:57):
That is great advice, and you broke it down so beautifully.
You definitely are an edutainer, the number one edutainer. This
is perfect because what you showed us is that how
we show up, how we're positioned virtually makes a huge
difference in how like who we're aligned with. Like you said,
when you mentioned Huffington Post in your bio and when
(23:20):
you mentioned any anything that you mentioned as part of you,
an extension of you, it shows up with your branding
and people piece that together. Also when you talked about backlinks,
that's so important because if we're connected to those backlinks
that are high quality, then we're connected to that. It
makes a difference in search engines and people. It takes
(23:42):
half the work away, right, So the half the decision,
the work of the decision is already done.
Speaker 2 (23:48):
So I love that, and check this out real quick.
To me, I just want to add one more thing
in there. I just I'm doing it on the fly
as we speak. I was like, how many podcasts are there?
Says there are as of today or mid twenty twenty four,
four point five to two million podcasts.
Speaker 3 (24:01):
A lot.
Speaker 2 (24:02):
That's a lot, that's a seed, that is a sea
of podcasts. If you wouldn't do that, you've got to
start positioning like these are facts and so you're not
gonna have that many people in your category, but you're
still going to have a large seed that you're competing with,
and the better that you can position, the better that
people are gonna be able to find what you do.
Speaker 1 (24:18):
Absolutely absolutely, So I don't know if you've already kind
of stepped into the rise and sent methodology, but if not,
could you just kind of even take us through what
that framework looks like and how that can help podcasters
to scale within intention?
Speaker 2 (24:33):
Yeah? I love it. So the first thing I'll say
is our portfolio. We are a personal brand portfolio. So
think of it like a venture capital company that's a startup,
Sequoia or any of these large companies. Right, There's a
lot of people that we serve and it depends on
which brand we're talking about within the portfolio that serve you. Okay,
(24:53):
So that's the first thing I'll say. What I will
also add to this is traditionally, not all the time,
but traditionally, when you're filling out a form and you
guys have all seen this, it will sometimes ask you
what is your annual revenue? And sometimes your annual revenue
tells a story as to where you are in your journey.
Sometimes not always, but sometimes, Okay, I'm going to give
(25:17):
you year marks or year year milestones because I think
years or experience, as we say, kind of tell a
story in itself. So traditionally people between the zero you know,
just started to two years they have a challenge of
I don't have enough clarity. I don't have the edification
(25:37):
of a parent or mentor or somebody to empower me
to tell me what's possible. And I don't have a roadmap. Okay,
but they have the vision like I see what I am,
but I don't know how to bring it into fruition. Okay.
So this is now where we're talking about in the strategy,
the instruction, and the programming, right, because that's what you
(25:58):
would need in this case. Someone that might be two
years to four years in. Now they've got podcasting content
out there, They've got things out there. I'm getting some visibility,
I'm getting some success, but help me, I don't know,
I need to go to the next level. I'm not
generating enough revenue. Maybe I'm at seventy five thousand up
(26:19):
to maybe two hundred and fifty thousand, but I want
to make a million dollars. Help me do that.
Speaker 1 (26:25):
Now.
Speaker 2 (26:25):
They need strategy. They need sales explosion, which is the
S and rise, right. They need increased visibility. Influence is
a large game. It is a very very large game,
and you need partners that can help you along the way.
And so that framework that we were talking about it,
(26:47):
think of it as it evolves depending on where you
are in your journey. You as the listener, as the prospect,
as the potential person that may be thinking, and hopefully
you are thinking, I would love to work with Cove.
He's awesome. Okay, cool, you don't got to worry about
all those things. All I need to know is what
is the vision, what is your goal?
Speaker 1 (27:04):
Right?
Speaker 2 (27:05):
And where are you today? And the application is going
to tell me exactly what you need because the framework
is already built out. Like any curriculum that says you
need prerequisites before you get to your core studies, well,
the game of influence is the same. You have certain
foundational pieces and assets that you need and revenue and
where you can reinvest in yourself, and then depending on
what the goal ultimate goal is and a lot of
(27:26):
people come to me which we don't offer yet, but
we're working on it. I'm going to get on stages
and get paid to speak like you know, five ten
thousand an hour, fifty thousand an hour, whatever. We don't
provide that yet, but we are moving looking for a
partner that does it as a guarantee in the contract.
We get asked this all the time, or how do
I get a ted talk? So I say all that
saying our framework helps you progress from what we say
(27:52):
rookie or beginner right to a rising rock star, to
a media mogul, and then ultimately to a rock star brand.
And at the rock star brand, now we're celebrity level
where Alex t Hermosi, where Lisa Nichols, where Tom or
whatever you want to name, lose whoever name you want
to drop out there. But now we're at that level
where everybody knows who we are. And so those are
(28:14):
the stages, and we help people through those states within
the framework.
Speaker 1 (28:17):
Okay, okay, And they can come to you at any stage,
at any stage and or.
Speaker 2 (28:23):
I won't say any stage. Let let's let's let me
let me because I want to be accurate. Now, I
want to be acremate. We have courses and things for you.
If you're at a certain revenue level, like a lot
of people are, Like man, I don't have the capital,
that's okay. You can listen to the podcast you can
get all of our free contests. Yeah, technically, but they're
not going to work with me directly at any stage.
Speaker 3 (28:42):
So I want to make sure that that's clear for
our listeners. We're thevestment level we got to be at
if you want to work with me personally, but we
have other assets and things to help you through in
within the ecosystem, depending on where you're at.
Speaker 1 (28:53):
Okay, awesome, I love that. And so I love that
you told your story of how you were told that no,
no music or you know, it's not in the books
for you, it's not in the cards. And so how
you've overcome this, you are helping others to overcome this
as well. So there are plenty of creators out there
(29:14):
and want to start their podcast, want to move forward
with their brands, just a little bit of feeling overlooked
over or underestimated or they're told you don't really have
what it takes to do this work right. Whoever's telling
them this sad for them. But how do you keep
showing up with purpose and boldness despite the negativity.
Speaker 2 (29:35):
Oh that's a good question. I love that question. So guys,
I'm going to repeat it. I said at the top
of the show. I'm going to repeat it again because
it's very powerful. Eighty five percent men and women throughout
the world work a job that they hate. Think about,
when's the last time you talk to somebody who had
a career job and they absolutely loved it. It's so uncommon.
(29:56):
So being that that is what it is, I didn't
design it that way, but I understand how it works.
The majority of people that you share your dreams with,
you share your ideas with, you're optimistic with, they are
going to be naysayers because from their mirror, and they're
not trying to hurt you, Like my parents weren't trying
to harm me. They wanted me to go get a pension,
(30:17):
be a lawyer, be a doctor. What they understand is success, right,
what they understand about life right. But the fact is
my dad is a factory worker. Facts, Okay, So he
he doesn't understand how to be an entrepreneur.
Speaker 1 (30:29):
Entrepreneur, he don't know how to do that part of
his Yeah.
Speaker 2 (30:33):
And so I say that saying the majority of people
that you're talking to and sharing with is the exact same. Okay,
So first off, understand that. Secondly, make sure you got
mentors and coaches that have done what you want to
do or are doing what you want to do. A
majority of mentors and coaches who are quality, they haven't
arrived yet either, meaning that they're still going for the
next dream, the next goal, the next objective. Because every
(30:55):
human that is on the optimistic side of the coin,
they are progressive or growth orient in it. So you
want to make sure that you've got a mentor and
a coach that is growth oriented, still getting stuff done,
but it's done exactly what you want to do, okay.
And then the third thing, you want to be in
community with people who are like you. Right. You want
(31:17):
to be in tribes that thrive.
Speaker 1 (31:19):
Right.
Speaker 2 (31:19):
You want to be around people that are dreamers, idealists
and optimists because those are the people that you share with. Now,
I we'll say one last thing, bro, because I don't
want to be a dichotomy or a hypocrite to myself,
don't you know, Dimitrio. I was at a mastermind with
people that were like me and a gentleman. No disrespect
to him because it was a second gift of ferocity,
(31:41):
and I love you for it. Korey McDermott, he was
making seventy five hundred dollars speech at the time, and
I'm in this mastermind with him, and I was like, hey,
I'm going to be a TED speaker. I don't know
why I wanted to do it. I just wanted to
do it. He said the same thing, he said, you
can't do that, and I was like, what do you
mean I can't do that? Like, okay, day one, That's
what I'm going to do. And it's unfortunate that that
(32:01):
did come from an optimistic circle. So it can happen.
I'm not trying to say like you always be protected,
but what you'll find is the bigger the vision, the
more the challenge, the bigger the vision, the more people
that are going to tell you it's not possible. So
just expect it and don't hold any emotional attachment to it.
Use it as a gift of ferocity, use it as
your fuel and your fire, and go prove people wrong
(32:23):
and be like, hey, now, what what's up? I did it?
Speaker 1 (32:26):
I did it here, I am there you go. I
love that. And so so community is a big part
of it. You said, having a coach that is where
you want to be, that can speak into that space
before you even arrive. So that's important. Choosing the right coach.
That's something that I've learned over the years. You have
to choose the right person because not everybody is not
(32:48):
everybody's the right one for you.
Speaker 2 (32:50):
You and know something funny or not funny but potentially
true depending on what you subscribe to. For people that
are Bible subscribers subscribing to that story, the wealthiest man
that lived, according to that story is King Solomon. And
if you look at King Solomon as far as human
and flesh, the very first thing he did when he
was in office was he surrounded himself with advisors. Now,
(33:11):
the wealthiest man who ever lived, whether you believe that
or not, did that action as the first thing he
did in office. What should you be doing. You can't
have too many tours and coaches and advisers. You just can't.
Speaker 1 (33:22):
You can't. It makes perfect sense. And I love that
year all about community. Finding people who are going to
surround you, who are thinking along the lines of you,
even though there may be a few naysayers here or there,
for the most part, right people who are going to
surround you and who are going where you're going, or
are at least you know, heading towards success in those
areas that you are.
Speaker 2 (33:43):
And there's a difference between constructive criticism. We don't want
yes men and yes women. We want people going to
give it to a stray. Yeah, but there's a difference
between constructive criticism and naysaying. Those are not the same. Okay,
just I understand, Like we're not saying when somebody tells you, like, hey,
like you might want to think about something you didn't
see along the road. That's what a good advisor is
going to do. Hold you accountable. You want accountability partners.
(34:05):
But at the same time, keep in mind that somebody
that just says that you can't do that, that's not possible. Oh,
that's hate you hating.
Speaker 1 (34:12):
So just keep that in That's so true, so true, Covey,
this has been awesome. So you are encouraging podcasters to
do what's in your heart to do. Don't don't get
caught up in that you can't do this, you can't
do that. I mean, podcasting is a very open space.
I keep saying that it is. You can do anything
you want, Like you can show up and say whatever
you want and handle your business however you want to.
(34:34):
It's there's no rules in podcasting and so I love that,
but we do need guidance as far as branding and identity,
and so that's where you come in and you help
with these strategies so that because marketing is a whole animal,
it's a beast, and so we need experts who understand
like how to work that part of the system. Podcasting
(34:54):
is part of the greater whole of the marketing system.
So as share with us what how we can work
with you you're coaching, and then I know that you
have some goodies for our listeners today, tools and just
helps to monetize our podcast, So just share with us
(35:15):
what those are and how you can help us. Yeah.
Speaker 2 (35:18):
Absolutely, So you know, guys, I'm humble and I'm so
grateful for your consciousness for you to tune in wherever
you're tuning into this broadcast from and for Demetria for
allowing this to be. So what we want to do
is serve you with absolute value, which is what I
would say be a starting point. The starting point that
I would recommend is what she was just sharing, which
is monetization around your content. That's usually one of the
(35:42):
biggest pains that most creators have is how do I
make money from this thing that I love to do.
So we've created the Soul Bundle for you. You ain't even
got to like where do I go? It's already linked
up in the show notes. Everywhere that this is broadcasting,
you'll be able to go to that link. You just
click on that link and it'll take you to some
special goodies that we have for you, some freebies in
addition to some discountsl some of the trainings and things
(36:02):
that we offer. So click that link that is going
to be held at inspirationengineer dot com. But again, if
you want that special goody, because that would be private,
not everybody will access that, okay, So we will make
sure that Dimitria hasn't linked up for you exactly where
you go with the code. You will use the code
Soul and sol. We'll make sure that you can unlock
(36:25):
some amazing things so that you can really monetize your
content the way you want to. And then if you
have questions, you want to learn about our coaching, you
want to learn about media place Murderer though any other
ways that we can serve you. You just send me and
my team a message right there on the site and
then we'll serve you accordingly to your needs. So I
look forward to media each and number one and again,
thank you for your time and your consciousness.
Speaker 1 (36:46):
That's so awesome. Thank you so much, Kave Inspiration Engineer,
You've been awesome. Thank you for your support and showing
up today and just doing this work with us.
Speaker 2 (36:55):
Hey. Likewise, I appreciate you that you bot call back
Boost
Hi, everyone, Welcome to the Soul Podcasting Podcast. I have
got an awesome guest today. He has quite a story
to tell. His name is Conve. He is the number
one edutainer in the world with a purpose to awaken
dreamers and a mission to edify and uplift humanity. He's
an inspiration engineer. He's a ted X speaker as well,
(00:38):
and he has the Rise and SIP methodology framework, which
we're going to talk about soon about what all of
this means. He has quite a story, though, so I
want him to get into a story and we're going
to find out so much about him and how he
can help us his podcasters. But first off, welcome to
the show, Cove.
Speaker 2 (00:55):
Hey, thank you for having me, Demitri. It's been a
huge honor. I'm super grateful. I'm super excited to dive
in and share, you know, really what these things mean.
There's a lot of people that are just like, what
is an inspiration enginer? Like what does that even mean?
And so we'll definitely deep dive. But I thank you
for allowing me to be.
Speaker 1 (01:11):
Here and serve awesome. I'm so glad you're here, and
I know that you have quite a story. So We're
going to start with that you have a story from
homeless to Huffington Post, and when I saw that, I said,
I have to know what that is. We need to
really just kind of break into the idea of how
your story is translated to how you do your life
(01:32):
today and your branding and everything that you do today
stands on your Everybody has a story, but your story
is unique, So can you please tell us about it?
Speaker 2 (01:39):
Absolutely. I'm I'm going to jump back a little bit
further though in the story because it leads to the
domino effect, to the Huffing and Posts that you want
to know about as far as being homeless and what
you just said. So, I'm from a middle class family
in the Midwest, and my father used to give me
what I call these hero speeches. Well, son, anything you
want to do, you can do anything you believe. You
believe like make it, you can make it happen, right
(02:00):
from age five to eleven. At age eleven, I went
into a peak state and not knowing that's what it was,
in the studio making beats with my first mentor putting
my poetry on the beats, and I knew it absolutely certainly.
Demetria I'm going to be a musician. So I tell
my father this. The next day on the basketball court, Dad, Dad,
I figured out what I'm gonna do, figure out what
I'm gonna be. And I was like, what is his son?
What are you gonna do with your life? I'm going
(02:21):
to be a musician, Let's go, And he's like, you
can't do that. For me, that was very traumatizing, more
than most kids, because my father is still my hero.
I still love my dad. But what that taught me
was the gift of ferocity for those that don't see
greatness in you, because potentially they don't see greatness in themselves.
And if I had a father and parents that are
(02:43):
great parents, they're just not entrepreneurial or dreamers in that way.
What about people that don't have parents? What about people
who you know, orphans or bad neighborhoods, or you know
what happened, it's that much worse. So my mission first
and foremost is to awaken dreamers to what is possible
for you. With that stated, as you said, I have
a very unique story. I became locally famous at age eighteen,
(03:06):
and I sold out a concert of two hundred and
nine people as a musician. Okay. Now I say that
saying from a very small town, but I say that
saying I didn't want to do the traditional story that
is amplified and I hate it for the black and
brown community, which is go sell drugs, flip your drug
money into your business venture capital, and go do that.
This is the Rick Ross story, the Lil Wayne story,
(03:26):
the jay Z story. And I'm not knocking these brothers.
I'm speaking facts like go research it and go look
it up. Still to this day people do this, and
I didn't want to do that. So I just basically
for from that time and now we're looking at two
thousand and two all the way up to twenty sixteen,
I'm going to cover a very large window and short
amount of time. I was always working in you could say,
(03:48):
corporate America while still doing events at night, but I
never was making enough money to make it work. And
twenty eleven what click was? Okay, I'm now in Austin, Texas.
I'm learning how the facebooks of the world are being
built right, and what I'm noticing is the parallel the
principle of success for technology. You've got to build an MVP,
minimum viable product, right, and you need like a thousand
(04:11):
users to be able to do this. Entrepreneurs want to
be on podcasts, artists want to be on the radio.
It's the exact same principle, though it's slightly different. So
I said, I'm going to create a unique hybrid between both,
and I'm going to be an edutainer. Now at that
time leading up to what you're asking about, like how
did you become homeless? When you're navigating these nuances my passion,
(04:36):
like they say, do your one thing. And if music
paid the way entrepreneurship paid, if the model was the same,
I would never have been an entrepreneur or a coach,
or a speaker or anything else. I would have kept
doing music. Music, by far, is three thousand times harder
as an entrepreneur to build a musician brand than it
is to raise money and do all these things. So
long story is short. I decided that this was what
(04:57):
I was going to do. And when you you don't
know how to raise money, when you don't have capital,
capital is the bird line to any business, right. I
didn't have enough resources to survive. So I was literally
and it was so ironic. I was on the two
ninety in Auston, Texas. They have a bridge called the
two ninety. I'm sleeping in the wintry freezing code in
a sleeping bag, freezing, I asked, excuse my language, freezing wow.
(05:23):
And I'm walking across the street to Starbucks because that
was my office. And while I'm homeless, I'm literally getting
written about because in twenty sixteen, my very first student
broke six figures in revenue and I leveraged that case
study to get written about in the Huffing and Post.
But here I am getting written about and published and
I'm homeless at the same time. And so it was
kind of is a radical story in the sense of
(05:45):
that is exactly the way it's.
Speaker 1 (05:47):
Got of your life at the moment.
Speaker 2 (05:48):
The dichotomy of it, right, the irony, like just like,
look at the great hybrid strategist, but he's homeless at
the time. So that was what happened in twenty sixteen.
Speaker 1 (05:59):
Whoa, whoa. So I'm so invested in the story, and
I'm like, what happened next? But like, I'm amazed at
how you're able to take this and create this branding,
this personal branding, because like I said earlier, all of
us have a story, and when we're coming to the
microphone as podcasters, we have to allow ourselves the freedom
(06:22):
to share, to be transparent, to connect with others. And
I think that's one thing that you know, we love
being polished, but polish is not everything, you know, and
sharing our story and being super transparent is important because
that's how we're able to connect to someone all the
way across the world in a whole different country. They're
listening and they they say, Okay, I maybe I understand this,
(06:45):
maybe I don't, but I'm feeling that connection to this individual.
And so how can podcasters, just based on what you're
telling us so far, how can we use personal branding
and storytelling to kind of play into our world as
a whole.
Speaker 2 (07:01):
Yeah, I love that question. I think that as podcasters,
first and foremost, everybody might want to start aligning to
the idea that personal brands are going to be the
wave of the future. Why because everybody has access to
a phone. Everybody can be a media machine from this
little thing in your hand called your cell phone. Right, So,
(07:25):
when we look at global or corporate iconic brands, the
Coca Cola's, the Nikes, the Tesla's, the Apples, are there
more of those or are there more celebrity brands The Rocks,
Kevin Hart's, the Jessica Albas, the Damon John's Right, there's
more celebrity personal brands. And what I'm noticing is a
(07:47):
trend and no arrogance, no ego, way ahead of the market,
right way ahead of the market. I'm going with the
burbage of personal brand portfolio, which is an extension of
your personal brand, which is why The Rock has a
skincare line, He's got Mounta tequila, He's got all these
additional things. And because you trust the Rock, because you
love him as a wrestler who's also an actor, You're like, oh,
(08:07):
let me try this tear mina, let me buy this
Project Rock shirt, let me get this merch right. So,
I'm starting to see more of this, and in the
venture capital space, venture capitalists are now having the conversation
that a startup that is more secure and I'm using
this loosely, is one that has many multiple streams of
revenue and monetization attached to its portfolio. So we're ahead
(08:28):
of the market. So now you say, okay, how do
you use that information? As a podcaster, your voice is
powerful right, majority of people are going to learn either visually, audibly,
or kinesthetically. So by being first, first off, we need
to understand the psychology of how humans work, because that's
very important when you're putting out content like as we
are right now, right, we're hitting on all three because
(08:51):
even though you don't get to touch my skin, my voice,
the void, the boost that you're hearing in the energy
that I'm delivering to allows you to feel my spirit, right,
and so you're being able to it on all three.
So now you say, okay, well, how do I take
that information and I leverage it into revenue or I
leverage it into leads, or I leverage it into fill
in the blank. Your story is exactly what you were saying, Demetria.
(09:12):
Your story is going to be able to like, for
people to be able to connect, like, oh I like music, man,
I had to put my music on the back burner
because I couldn't figure out how to make that work.
Or I played an instrument back in high school, or
you know whatever that is. And then the fact that
it's like, oh, here's a person and I'll say it
like I hold no arrogance to it. I'm one of
those people that I don't I don't want to say
I don't care. That's maybe a little too strong. But
(09:34):
your thoughts have no impact on me Because someone doesn't
understand what I'm doing. They're like eduitainor is not real,
or inspiration engineer ain't real, or there's no such thing
as the strategy industry. I love the quote by Arnold Schwarzenegger.
He says, don't break the law or break the rules.
You get to set the rule, you get to set
the boundaries. And I said, this is a true story,
(09:56):
so that you understand. I had ten skills that I
had mastered that didn't umbrella under the same category. So
I was like, I'm in authentic to myself. When I
go to Chamber of commerce, I'm a salesperson. When I'm
around marketers, I'm a marketer. When I'm around musicians, I'm
an artist. I didn't like this. I didn't like having
to change who I was and I felt authentic to myself.
(10:16):
So I was like, yo, hey, community, come you know
cause I this is the beauty about being a podcaster
or being a broadcaster, right, You're going to develop a community.
I went to my community with this problem and I said, Hey,
here's ten titles. I don't know what I am. Help me,
Somebody tell me what I get it out, Help me
figure it out because I don't know, and so we'll talk.
(10:37):
They voted from ten to five, five to two, two
to one, and they chose Inspiration Engineer. So how does
that tie into podcasting and what you're building? Right? As
a podcaster, you want to have in all businesses for
this matter, you want to have a narrative and a
story that continues to recycle. Right, we don't always remember
(10:58):
all the details, so we do remember stories. It's human psychology,
and so the story gets people to lean in a
little bit like what are you talking about? Right? But
ultimately we want to move as business owners people that
use their podcasts as a business platform. We want to
get people to move to some level of action, and
(11:19):
normally that is invest in this opportunity, whatever that might
look like in the paywall. Right. And so I'm saying
that to say, your story is going to enable you
to do that. And by building a radically polarizing personal brand,
I'm not political, but we just throw out there Donald
Trump superpolarizing, Kanye West superpolarizing by being polarizing. You magnetize
(11:42):
people to the things that you want to talk about,
you want to share about. I think that is what
podcasting enables you to be able to do.
Speaker 1 (11:49):
It gives you an open platform to be whoever you
want to say, what you need to say, what's in
your heart, what's in your soul, and to be bold
about it. And I love that you have created the
So there's quite a few things like you mentioned earlier,
the so it was the inspiration engineer, right, and then
(12:10):
you said you're the number one edutainer, your proprietary rise
and set methodology. These are things that you have created
from your soul, things that you have decided this is
what I am, and this is what I'm what I
stand for. And so I love that in podcasting it's open.
I love that in business, you know, in branding, it's
(12:31):
an open space and we have a right to say
this is who I think I am right now, this
is who I believe I am, this is what I
want to bring to the table. So you've been called
the number one edutainer. Break down for us what edutainment
is and then kind of the idea of how podcasters
and how our guests can use this to create content
(12:52):
that's meaningful and magnetic.
Speaker 2 (12:54):
Absolutely, So I want to first piggyback off of the
first thing you said. Okay, it is I want you
guys to write this down. If you're driving, obviously you're
not gonna be able to write this down, but come
back and notate it later. If you don't build and
position your narrative, society is going to position it for you.
Speaker 1 (13:11):
That's true.
Speaker 2 (13:12):
So you want to set the tone. You want to
state who you are, what you are, what your identity
is in this world. I ain't gonna get into no
LGBTQ conversation, but if people can do it with jender,
I can definitely do it as a profession. Okay, so
there's that part of it. If you google edutainment, edutainment
(13:35):
by Google's definition is teachers that bring gamification into the classroom. Okay,
it'd be like you do a lingos and things of
this nature in order to learn. But the reality what
I said was no, that's not right, that's not accurate.
Edutainment actually is any entertainment modality that is used to
educate you on the other side and give you information
(13:56):
that can radically transform your life. That's what edutainment is.
Speaker 1 (14:00):
Okay.
Speaker 2 (14:01):
So with that stated, as I was watching this emergent,
you got to remember, I'm in a you know, like
I am also figuring this out, like like I have
all the answers, and I'm just like, you know, this
is what it is. I'm figuring this out at the time.
My narrative has also evolved, Dmitrio like if originally it
was like break the box, like create your own lane,
(14:21):
break the box, that was where it started. Then it
was build something that my father. Crediting my father for
this quote, he said, make sure you live a life
with no regrets. And so phase two was live a
life where you have a legacy that you can look
back on and be happy about, proud about, content with. Yes,
And then it evolved one more time, Awaken dreamers, because
(14:44):
fifty five percent start us fail within the five fifth
year mark. Eighty five percent of people hate what they
do right. Majority of people take their genius to their grave.
That's what I do, Okay. So as these things started
to evolve, understand, folks, the wealth is where the wealth is,
where the wisdom is is in masterminds. And so I
(15:05):
had coaches and I had mentors to help me come
up with this. And when you said the rise and step,
I didn't come up with that either. I didn't come
up with that. One of my friends, he's Phinalen. His
name is jay Lee. Shout out to jay Lee if
you're listening to this. Sales ninjas in the building. But
he said, he said, okay, so you build rockstar brands.
He was the one that was like rockstar brands and
I was like yeah, And within three seconds he was
like our rock star brand. He said, I increase increased visibility,
(15:30):
s sales explosion. He said, E elevate authority. And then
I had already had strategy instruction in programming. I had
already had that, so then I added that and then
it was like boom rise and said here, and that
was how they came together. What is also funny is
I hated my name carve A. I hated it my
entire life. I hated it, okay, and so the way,
(15:51):
the name carve A, it is my actual name, by
the way, it's not something I made up. But I
hated it because it sounds French and I've been told
as Persian and I am neither. No disrespect to my
French folks out there or a person. I'm just saying
I'm neither. So I never liked it. And when Starbus
became popular, I was like, this sounds like a drink,
Like I don't want a coffee or a cappuccino? Can
I get a vini? Call Bay please?
Speaker 3 (16:12):
Like?
Speaker 2 (16:12):
Can I get that?
Speaker 3 (16:13):
Like?
Speaker 2 (16:13):
Let me get that? And so what's just hilarious is
how these different assets have come to be by and
it makes me think about the Steve Jobs quote. He says,
you can't it doesn't make sense moving forward and going
through it, but it makes sense looking back. And as
you're looking back and as you're evolving and you're growing,
That's what the journey is. And I think that is
(16:34):
the biggest thing that podcaster can can take away from
my story, not only the personal branding, not only becoming
a category king or category queen and setting your own bar,
but then understanding and allowing things to playfully evolve within
knowing what you do. And then it just so happened
for me and not everybody's going to have this problem.
I literally I'm not. And this is what's key. I
(16:56):
didn't want people to label me as a musician. Unfortunately,
because the unfortunate truth is, when we think about a musician,
it comes with the stereotype whether they smoke, eat, or
they're band or they're not serious, like they're not. No,
you're gonna put me strategiest first. You're gonna put me
entrepreneur first. And so then I was like, all right,
I'm not even gonna deal with I'm in the music
industry and hollyweird and all that. I'm an entertainer and
(17:17):
I'm in the entertainment business.
Speaker 1 (17:19):
And then I love that you gave yourself the label
you said, this is what I am. Once again, it's
back to self identity and branding yourself and not being
afraid to take authority of what you want to be
in this world and how you want to show up.
And if, like you said earlier, if we don't take
authority and that someone else will. So it's good that
we're doing it.
Speaker 2 (17:39):
I loved wise though, Yeah, systemize one at a time,
Systemize and scale one at a time. Don't do them
all like that's the mistake I made by having too
Like you've got to create key keywords for all these right,
it's a ton of content, So make sure that as
you are building it folks, do one systemize one scale
one right, then move to your next and then move
(18:01):
to your next. I want to give everybody that straight
up because that we learned along the line.
Speaker 1 (18:05):
Yeah, we don't want everything going through the pipeline at
one time. That's one time, that's too much. Yeah. So
I love that you are edutainer. I love that. And
so now regarding branding, positioning authority for poastors and entrepreneurs
who want to grow our audience, we want to convert
those listeners into clients or super fans. How do you
believe that our branding and our positioning as we were
(18:28):
just talking about, how is that critical for us? Because
again it's we're showing up to share our souls, our life.
We're showing up every some of us every week or
a few times a week. So as people are listening
to us, how do we convert those listeners into those
super fans I kind of use that word very loosely,
(18:49):
or even clients for entrepreneurs.
Speaker 2 (18:51):
Yeah. Absolutely, So that's a great question, but it's too separate,
all right, So let's extract both, right. You got one
side of it is the position, the ranking and what
you're known for. You've got the other side, which is
the acquisition and the conversion. Okay, so let's bring those together.
Every single person, I want you to think about when
you go to a new restaurant and what most people
(19:12):
do when they go to a new restaurant. They're like, man,
I want to try something new. I'm wanna you know,
I don't know what sounds good to eat. Right, They're
going to go on Google or you know, their maps,
link or Yelp or something of this nature, and they're
going to look at what most people their reviews. They're
going to look at what people have been saying about
this restaurant to make a decision. Is that going to
be a place that I am going to go and
(19:32):
I am going to partake. So the first thing that
I will tell you is positioning is going to be
around your initial assets that you have on your brand,
which could be your following. This will be the amount
of five star reviews that you have if you're on LinkedIn.
This could be your LinkedIn endorsements. This could be your
certifications and your licenses. This could be your degrees. This
(19:55):
could be the different things that people are going to
look up to see how credible you are. All right. Right,
then is going to move into what are the customers
saying about you? Then it's going to move to let
me google this person when they google you?
Speaker 1 (20:10):
Right.
Speaker 2 (20:11):
The positioning side our goal and our objective, and this
is as an agency and as a personal brand, right
because we help people get media placement right. And there's
a whole game on the strategy side, there's a whole
game to influence, and a lot of people don't know
the game, they don't understand it, so we educate them
on the game and help them get placed done for you, Okay,
but it is so that we know for everybody gets excited.
(20:33):
Just real talk. There is a lot of bad information
regarding getting booked. Get booked in forwards for ninety seven
dollars not real. If you're going to play the media
placement game, you're five K five thousand minimum up to
one hundred and twenty five thousand, depending on what the
platform is. We have Time Magazine and all the things,
so I see the numbers. So I like to give
people real talk. Okay, So if you're going to position
(20:55):
and you're going to play the game, meaning that when
I when somebody googles, I show up on these assets
that are part vanity let's call it what it is,
and part position. They're both right. If you want to
go and do a collaboration with a celebrity or an influencer,
you're going to pay an endorsement fee or if they're
you know, an influencer fee for them to share what
you do. It's the same thing with platforms. So I
(21:17):
say that saying, when they do the Google search, what
are they going to find? How great are you at
indexing which is when you do a search the techno
technical ways in which they find information. How good are
you at having your blog, your podcast, your consistency, your quantity,
your website that's foundational. Yeah, they're just like from a
(21:38):
back that's called backlinking folks. For SEO people out there,
backlinking is looking at the domain authority of another site
and then that links back to your site, and how
many of those sites are connected to you? Most of
those are invest for success aka pay to play. Okay,
by having those assets, though, give somebody that oh snap,
(22:00):
who is this person?
Speaker 3 (22:01):
Right?
Speaker 2 (22:01):
When you told people that I'm in the Huff and
Post and ted X speaker, most people are like, damn,
how didn't do it? Right, that's what they're like, like,
that's just fast. That was strategically done, folks, like very
strategically positioned as the reason why we did that, and
we're not done in the music world, i gotta go
buy Rolling Stones article and I've got to get certain
assets in place to be like, okay, let's stamp that too.
(22:22):
But I say that saying that's the positioning side, But
why are you positioning to get people to make a
sales decision before they even get on a phone call
with you or your team, before they even put a
discovery session, they are already like I want to work
with Demitria, I want to work with carve A. That
is the goal of positioning right and telling your story
(22:43):
and building your assets. So ultimately it comes down to
we're trying to convert sales at the end of the day,
but these different assets enable enable us or better enable
us to be able to do that. And that would
be my advice to podcast or Superson.
Speaker 1 (22:57):
That is great advice, and you broke it down so beautifully.
You definitely are an edutainer, the number one edutainer. This
is perfect because what you showed us is that how
we show up, how we're positioned virtually makes a huge
difference in how like who we're aligned with. Like you said,
when you mentioned Huffington Post in your bio and when
(23:20):
you mentioned any anything that you mentioned as part of you,
an extension of you, it shows up with your branding
and people piece that together. Also when you talked about backlinks,
that's so important because if we're connected to those backlinks
that are high quality, then we're connected to that. It
makes a difference in search engines and people. It takes
(23:42):
half the work away, right, So the half the decision,
the work of the decision is already done.
Speaker 2 (23:48):
So I love that, and check this out real quick.
To me, I just want to add one more thing
in there. I just I'm doing it on the fly
as we speak. I was like, how many podcasts are there?
Says there are as of today or mid twenty twenty four,
four point five to two million podcasts.
Speaker 3 (24:01):
A lot.
Speaker 2 (24:02):
That's a lot, that's a seed, that is a sea
of podcasts. If you wouldn't do that, you've got to
start positioning like these are facts and so you're not
gonna have that many people in your category, but you're
still going to have a large seed that you're competing with,
and the better that you can position, the better that
people are gonna be able to find what you do.
Speaker 1 (24:18):
Absolutely absolutely, So I don't know if you've already kind
of stepped into the rise and sent methodology, but if not,
could you just kind of even take us through what
that framework looks like and how that can help podcasters
to scale within intention?
Speaker 2 (24:33):
Yeah? I love it. So the first thing I'll say
is our portfolio. We are a personal brand portfolio. So
think of it like a venture capital company that's a startup,
Sequoia or any of these large companies. Right, There's a
lot of people that we serve and it depends on
which brand we're talking about within the portfolio that serve you. Okay,
(24:53):
So that's the first thing I'll say. What I will
also add to this is traditionally, not all the time,
but traditionally, when you're filling out a form and you
guys have all seen this, it will sometimes ask you
what is your annual revenue? And sometimes your annual revenue
tells a story as to where you are in your journey.
Sometimes not always, but sometimes, Okay, I'm going to give
(25:17):
you year marks or year year milestones because I think
years or experience, as we say, kind of tell a
story in itself. So traditionally people between the zero you know,
just started to two years they have a challenge of
I don't have enough clarity. I don't have the edification
(25:37):
of a parent or mentor or somebody to empower me
to tell me what's possible. And I don't have a roadmap. Okay,
but they have the vision like I see what I am,
but I don't know how to bring it into fruition. Okay.
So this is now where we're talking about in the strategy,
the instruction, and the programming, right, because that's what you
(25:58):
would need in this case. Someone that might be two
years to four years in. Now they've got podcasting content
out there, They've got things out there. I'm getting some visibility,
I'm getting some success, but help me, I don't know,
I need to go to the next level. I'm not
generating enough revenue. Maybe I'm at seventy five thousand up
(26:19):
to maybe two hundred and fifty thousand, but I want
to make a million dollars. Help me do that.
Speaker 1 (26:25):
Now.
Speaker 2 (26:25):
They need strategy. They need sales explosion, which is the
S and rise, right. They need increased visibility. Influence is
a large game. It is a very very large game,
and you need partners that can help you along the way.
And so that framework that we were talking about it,
(26:47):
think of it as it evolves depending on where you
are in your journey. You as the listener, as the prospect,
as the potential person that may be thinking, and hopefully
you are thinking, I would love to work with Cove.
He's awesome. Okay, cool, you don't got to worry about
all those things. All I need to know is what
is the vision, what is your goal?
Speaker 1 (27:04):
Right?
Speaker 2 (27:05):
And where are you today? And the application is going
to tell me exactly what you need because the framework
is already built out. Like any curriculum that says you
need prerequisites before you get to your core studies, well,
the game of influence is the same. You have certain
foundational pieces and assets that you need and revenue and
where you can reinvest in yourself, and then depending on
what the goal ultimate goal is and a lot of
(27:26):
people come to me which we don't offer yet, but
we're working on it. I'm going to get on stages
and get paid to speak like you know, five ten
thousand an hour, fifty thousand an hour, whatever. We don't
provide that yet, but we are moving looking for a
partner that does it as a guarantee in the contract.
We get asked this all the time, or how do
I get a ted talk? So I say all that
saying our framework helps you progress from what we say
(27:52):
rookie or beginner right to a rising rock star, to
a media mogul, and then ultimately to a rock star brand.
And at the rock star brand, now we're celebrity level
where Alex t Hermosi, where Lisa Nichols, where Tom or
whatever you want to name, lose whoever name you want
to drop out there. But now we're at that level
where everybody knows who we are. And so those are
(28:14):
the stages, and we help people through those states within
the framework.
Speaker 1 (28:17):
Okay, okay, And they can come to you at any stage,
at any stage and or.
Speaker 2 (28:23):
I won't say any stage. Let let's let's let me
let me because I want to be accurate. Now, I
want to be acremate. We have courses and things for you.
If you're at a certain revenue level, like a lot
of people are, Like man, I don't have the capital,
that's okay. You can listen to the podcast you can
get all of our free contests. Yeah, technically, but they're
not going to work with me directly at any stage.
Speaker 3 (28:42):
So I want to make sure that that's clear for
our listeners. We're thevestment level we got to be at
if you want to work with me personally, but we
have other assets and things to help you through in
within the ecosystem, depending on where you're at.
Speaker 1 (28:53):
Okay, awesome, I love that. And so I love that
you told your story of how you were told that no,
no music or you know, it's not in the books
for you, it's not in the cards. And so how
you've overcome this, you are helping others to overcome this
as well. So there are plenty of creators out there
(29:14):
and want to start their podcast, want to move forward
with their brands, just a little bit of feeling overlooked
over or underestimated or they're told you don't really have
what it takes to do this work right. Whoever's telling
them this sad for them. But how do you keep
showing up with purpose and boldness despite the negativity.
Speaker 2 (29:35):
Oh that's a good question. I love that question. So guys,
I'm going to repeat it. I said at the top
of the show. I'm going to repeat it again because
it's very powerful. Eighty five percent men and women throughout
the world work a job that they hate. Think about,
when's the last time you talk to somebody who had
a career job and they absolutely loved it. It's so uncommon.
(29:56):
So being that that is what it is, I didn't
design it that way, but I understand how it works.
The majority of people that you share your dreams with,
you share your ideas with, you're optimistic with, they are
going to be naysayers because from their mirror, and they're
not trying to hurt you, Like my parents weren't trying
to harm me. They wanted me to go get a pension,
(30:17):
be a lawyer, be a doctor. What they understand is success, right,
what they understand about life right. But the fact is
my dad is a factory worker. Facts, Okay, So he
he doesn't understand how to be an entrepreneur.
Speaker 1 (30:29):
Entrepreneur, he don't know how to do that part of
his Yeah.
Speaker 2 (30:33):
And so I say that saying the majority of people
that you're talking to and sharing with is the exact same. Okay,
So first off, understand that. Secondly, make sure you got
mentors and coaches that have done what you want to
do or are doing what you want to do. A
majority of mentors and coaches who are quality, they haven't
arrived yet either, meaning that they're still going for the
next dream, the next goal, the next objective. Because every
(30:55):
human that is on the optimistic side of the coin,
they are progressive or growth orient in it. So you
want to make sure that you've got a mentor and
a coach that is growth oriented, still getting stuff done,
but it's done exactly what you want to do, okay.
And then the third thing, you want to be in
community with people who are like you. Right. You want
(31:17):
to be in tribes that thrive.
Speaker 1 (31:19):
Right.
Speaker 2 (31:19):
You want to be around people that are dreamers, idealists
and optimists because those are the people that you share with. Now,
I we'll say one last thing, bro, because I don't
want to be a dichotomy or a hypocrite to myself,
don't you know, Dimitrio. I was at a mastermind with
people that were like me and a gentleman. No disrespect
to him because it was a second gift of ferocity,
(31:41):
and I love you for it. Korey McDermott, he was
making seventy five hundred dollars speech at the time, and
I'm in this mastermind with him, and I was like, hey,
I'm going to be a TED speaker. I don't know
why I wanted to do it. I just wanted to
do it. He said the same thing, he said, you
can't do that, and I was like, what do you
mean I can't do that? Like, okay, day one, That's
what I'm going to do. And it's unfortunate that that
(32:01):
did come from an optimistic circle. So it can happen.
I'm not trying to say like you always be protected,
but what you'll find is the bigger the vision, the
more the challenge, the bigger the vision, the more people
that are going to tell you it's not possible. So
just expect it and don't hold any emotional attachment to it.
Use it as a gift of ferocity, use it as
your fuel and your fire, and go prove people wrong
(32:23):
and be like, hey, now, what what's up? I did it?
Speaker 1 (32:26):
I did it here, I am there you go. I
love that. And so so community is a big part
of it. You said, having a coach that is where
you want to be, that can speak into that space
before you even arrive. So that's important. Choosing the right coach.
That's something that I've learned over the years. You have
to choose the right person because not everybody is not
(32:48):
everybody's the right one for you.
Speaker 2 (32:50):
You and know something funny or not funny but potentially
true depending on what you subscribe to. For people that
are Bible subscribers subscribing to that story, the wealthiest man
that lived, according to that story is King Solomon. And
if you look at King Solomon as far as human
and flesh, the very first thing he did when he
was in office was he surrounded himself with advisors. Now,
(33:11):
the wealthiest man who ever lived, whether you believe that
or not, did that action as the first thing he
did in office. What should you be doing. You can't
have too many tours and coaches and advisers. You just can't.
Speaker 1 (33:22):
You can't. It makes perfect sense. And I love that
year all about community. Finding people who are going to
surround you, who are thinking along the lines of you,
even though there may be a few naysayers here or there,
for the most part, right people who are going to
surround you and who are going where you're going, or
are at least you know, heading towards success in those
areas that you are.
Speaker 2 (33:43):
And there's a difference between constructive criticism. We don't want
yes men and yes women. We want people going to
give it to a stray. Yeah, but there's a difference
between constructive criticism and naysaying. Those are not the same. Okay,
just I understand, Like we're not saying when somebody tells you, like, hey,
like you might want to think about something you didn't
see along the road. That's what a good advisor is
going to do. Hold you accountable. You want accountability partners.
(34:05):
But at the same time, keep in mind that somebody
that just says that you can't do that, that's not possible. Oh,
that's hate you hating.
Speaker 1 (34:12):
So just keep that in That's so true, so true, Covey,
this has been awesome. So you are encouraging podcasters to
do what's in your heart to do. Don't don't get
caught up in that you can't do this, you can't
do that. I mean, podcasting is a very open space.
I keep saying that it is. You can do anything
you want, Like you can show up and say whatever
you want and handle your business however you want to.
(34:34):
It's there's no rules in podcasting and so I love that,
but we do need guidance as far as branding and identity,
and so that's where you come in and you help
with these strategies so that because marketing is a whole animal,
it's a beast, and so we need experts who understand
like how to work that part of the system. Podcasting
(34:54):
is part of the greater whole of the marketing system.
So as share with us what how we can work
with you you're coaching, and then I know that you
have some goodies for our listeners today, tools and just
helps to monetize our podcast, So just share with us
(35:15):
what those are and how you can help us. Yeah.
Speaker 2 (35:18):
Absolutely, So you know, guys, I'm humble and I'm so
grateful for your consciousness for you to tune in wherever
you're tuning into this broadcast from and for Demetria for
allowing this to be. So what we want to do
is serve you with absolute value, which is what I
would say be a starting point. The starting point that
I would recommend is what she was just sharing, which
is monetization around your content. That's usually one of the
(35:42):
biggest pains that most creators have is how do I
make money from this thing that I love to do.
So we've created the Soul Bundle for you. You ain't even
got to like where do I go? It's already linked
up in the show notes. Everywhere that this is broadcasting,
you'll be able to go to that link. You just
click on that link and it'll take you to some
special goodies that we have for you, some freebies in
addition to some discountsl some of the trainings and things
(36:02):
that we offer. So click that link that is going
to be held at inspirationengineer dot com. But again, if
you want that special goody, because that would be private,
not everybody will access that, okay, So we will make
sure that Dimitria hasn't linked up for you exactly where
you go with the code. You will use the code
Soul and sol. We'll make sure that you can unlock
(36:25):
some amazing things so that you can really monetize your
content the way you want to. And then if you
have questions, you want to learn about our coaching, you
want to learn about media place Murderer though any other
ways that we can serve you. You just send me and
my team a message right there on the site and
then we'll serve you accordingly to your needs. So I
look forward to media each and number one and again,
thank you for your time and your consciousness.
Speaker 1 (36:46):
That's so awesome. Thank you so much, Kave Inspiration Engineer,
You've been awesome. Thank you for your support and showing
up today and just doing this work with us.
Speaker 2 (36:55):
Hey. Likewise, I appreciate you that you bot call back
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Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
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