August 6, 2025 • 27 mins
Is it time to shake things up in your podcast? This episode is your permission slip to pivot, evolve, and realign with where you're headed—not just where you’ve been. Whether you’re feeling boxed in by your format, your voice, or your original vision, we’re unpacking how to make bold, intentional changes without losing your essence. If you’ve been craving more alignment, more creativity, or just a fresh approach to how you show up behind the mic—this one’s for you. And if you’re ready to reimagine your podcast with support that meets you at your next level, I’m offering Free Coffee Chats to talk through your ideas and see how I can support your evolution—whether through coaching or production help. 🎧 Press play and let’s talk about why changing things up might be the most powerful move you can make right now.
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https://www.epidemicsound.com/track/TWTVuslUjZ/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:14):
Hey, Hey, and welcome back to Soul Podcasting, the space
where we don't just talk about podcasting as content, we
treat it like the soul of your brand. I'm your host,
Amitri Zinga. I'm your podcast coach, strategist and founder of
the Soul Podcasting Collective, where we help visionary creatives and
entrepreneurs launch, grow, and repurpose podcasts that sound like their purpose,
(00:37):
not just their profession. So today's topic, it's something I've
seen so many creatives navigate, maybe even you. So how
do you evolve your brand voice without losing the essence
of who you are? Whether you've been podcasting for a while,
or you're in the messy middle of a rebrand or
a pivot. Today, I want to remind you that evolution
(00:59):
doesn't mean erasing everything you've ever been and ever known.
You can grow, refine, expand, and still stay rooted. So
let's get into how you keep the soul of your
brand intact while elevating your message for the next level.
If you're ready to launch or relaunch your podcast with
clarity and confidence, don't skip this step. I highly recommend
(01:20):
that you grab my Launch Confidently Podcasting checklist. It's my
proving guide for getting your message out without the mess
from setup to soul alignment. This checklist walks you through
the essentials of building a podcast that feels like you.
It's sort of a get started guide, so if you're
just getting started with your podcast, this checklist definitely can
help you out. So the link is in the show notes.
(01:42):
Go ahead and grab it now. All right, So this
is the segment of the podcast where I love to
set the mood and I ask you to take a
deep breath and let the noise fade. This is your
creative CEO time, where you show up not as a
content machine, but as a creative visionaire. You don't need
to overthink all of this. You don't need to prove
(02:04):
anything to anyone. You're allowed to shift, expand, and explore,
and you can still be true to your roots. So
gather your favorite things for getting into your CEO mode.
Whether that's your journal, your favorite drink, getting cozy and
your favorite chair, or if you happen to be multitasking,
(02:26):
keep doing the thing that you're doing right now and
stay motivated while listening to the rest of this. Go
ahead and turn up the volume and enjoy a little
music and we'll come back with some tips and advice
that I hope to encourage you along your podcasting journey.
(03:08):
So let's talk real. Your message is growing, your brand
is maturing. You're not the same person who launched your
podcast a year ago or even six months ago. But
here's the tension that we all feel. How do you
grow into new territory without confusing your audience or abandoning
your foundation. I'm going to break this down to you
(03:30):
in a way that gives you permission to evolve without
the guilt. We all have to grow and evolve because
we are multi dimensional, multi layered human beings that change
over time. The way I started my podcast years ago
is not the way I am today and not the
way I will be a couple of years from now.
(03:51):
So that evolving is a sign of death. It's a
sign of being human, and it's not a sign of disconnection.
So when your voicing, it means you're listening to your life.
You're paying attention to your experiences, your audience and the shifts,
and your values and your goals. This isn't abandoning your brand,
it's actually deepening your brand. So, for example, when I've
(04:14):
moved away from putting so much of my podcasting Soul,
my love to some of my other podcasts, Christian Homeschool
Moms and her business elevated and began to pour more
of my time and energy into soul podcasting. It's not
a rejection of my past. In fact, I'm actually still
hosting those shows, and one of them, Mompre Nurse and Heels,
(04:37):
I no longer host. These decisions have been a recognition
of my growth, moving from one stage in my life
to the next. So I didn't start over, but what
I did is I built on top of a solid foundation,
and each shift brought me closer to my core mission,
which is helping women rise in their voice and in
their purpose. So here's the key. Your values are the
(04:59):
roots that hold your brand steady even when the messaging evolves.
So you need to ask yourself what do what Always
always come back to what principles drive the way that
I serve my audience and what energy do I want
my podcast to carry? Now and always so, whether your
audience changes or your content shifts slightly, if your values
(05:24):
stay consistent, your brand voice stays recognizable. So it's really
not so much about how much you've changed as much
as it is about how much your values have stayed
the same and just keep showing up. Your values are
going to shine through whatever your content is, and your
presence on that show will still remain a force and
(05:45):
a foundation for your episodes. Let me say this plainly,
if your podcast format is starting to feel like a
box instead of a container, it is time to switch
things up, my friend. Maybe your intro sounds robot now.
Maybe you created segments that once felt innovative, but now
they feel tired or disconnected from who you are today.
(06:07):
And maybe you're realizing that your voice has shifted, the
way you speak, the tone you carry, even your energy
on the mic. It's all evolved, and that is okay.
I remember changing up my intro so many times on
one of my former podcasts, the mom Perners in the
Heels podcast used to be the Web Success Strategies podcast
(06:30):
back in twenty fourteen, and so I had reached out
to an audio voiceover guy on Fiver and had him
create me an intro that I really loved. I used
it for about a year or so, and then as
my podcast began to change directions and I started talking
(06:51):
more to mompreneurs and women, in business. It just didn't
seem to synchronize with what I was doing on the show.
So I had my intro rec created and then I
changed up my segments, and the things that I was
starting to talk about were more geared toward moms in business,
and so at that time I really felt disjointed from
(07:12):
my previous show content. So the content itself was fine,
but I was talking to kind of everyone and no
one at the same time. I was just throwing my
information out there with no true audience in mind. But
what I noticed is that the people who were listening
to me the most were the moms in business and
women entrepreneurs. And so even though I'd always had in
(07:35):
the back of my mind that that's who I eventually
wanted to reach on the show itself, on the podcast itself,
I was just kind of throwing out my information to
anyone and everyone. And what I learned through that process
the first year or so is that I needed to
be a lot more strategic and specific about who I
(07:57):
wanted to reach, who my audience should be. So I
really locked in on not just women entrepreneurs, but even
on a smaller niche of moms in particular, who were
trying to do business from home, not necessarily moms who
owned and operated businesses at a brick and mortar establishment.
I was looking to reach those moms who wanted to
(08:20):
start their business online, a virtual business, from the comforts
of their home while raising their kids. So that was
the difference in how I would approach my topics and
made it a lot more specific for that niche. So
what I'm saying is that as I learned what my
(08:40):
new audience would be, I outgrew my original format, which
eventually led me to have to revamp the entire podcast,
changed the name of the show, and really hone in
on the audience that I wanted to have. So I'm
giving your permission to explore and to see where your
heart is leading you. Remember that you're not locked into
(09:03):
your original format. Podcasting is not a contract that you
have to stay in. It doesn't have to stay the
same forever. I want you to look at podcasting as
a canvas for your growth. You're painting that picture. You're
an artist. You get to put on that canvas whatever
you want, whatever colors you want, and you get to
take those brushstrokes the way you want them to go
(09:25):
and use whatever size brush you want to use, this
is your canvas. But a lot of podcasters get stuck
because they feel like they're betraying their brand if they pivot.
But let me flip that on its head, because you're
not betraying your brand, you're actually being honest with it.
I went through this myself, like I said, with the
web success strategies that turn into moreprenursy heels. And I
(09:48):
remember when I first launched Christian Homeschool Moms, I had
this specific tone, format and vibe that really served me
well at that time. And as the years went on
my life changed as a homeschool mom, I became more
of a veteran homeschool mama than from there, I became
no longer a homeschooling mama, but someone with advice. I
(10:08):
just wanted to be just kind of this source of
inspiration for those mamas who are starting to homeschool. So
not being in the trenches anymore the same as I
was before has really changed the way that I show
up on that show. Also, her Business Elevated podcast has
evolved so much. When I first started that podcast, I
(10:29):
was again kind of throwing my sticks out there, just
trying to see where they landed, and you know, just
throwing my seeds out to see if they took root
in the soil. I didn't know what soil I needed
to be preaching, but I knew that I had a
message for women in business, and I just didn't know
specifically who I was talking to. In other words, I
(10:51):
had more of a general idea than I had a
specific idea. Do want to encourage you? Like, don't allow
the idea of your not being very sure at what
you want to do and who you're trying to reach
keep you from starting your show. So I started Her
Business Elevator because I knew it would be a show
for solopreneurs, for women in business, and actually, to be honest,
I wasn't even so sure that I would focus on
(11:15):
solopreneurs in the beginning. So if you go back and
listen to any of those episodes, you'll see that I
kind of began the show with the idea that I
was reaching entrepreneurs in general, women entrepreneurs, and I would
interview women from different aspects of life who were entrepreneurs,
just completely different aspects of life. So from motivational speakers
(11:38):
to the stay at home mom who ran a business
from home and everything in between. We had authors and
life coaches and everyone in between, and so I kind
of was getting my juices running and my ideas forlong
about who I wanted to reach. Still didn't really know
what I was exactly doing with that show. At some
point and turned into more of a faith inspired for
(12:01):
women of faith in business, and then from there it's
even transitioned into something a little bit less about the
faith and more about the CEO mindset. So I have
gone through some real changes on her business elevated and
definitely have seen what the results of shifting and transitioning
(12:22):
can do for a podcast. Whether you know those who
are listening are on board with those changes or not,
or whether I'm attracting the kind of people I want
or not. That shows up with every transition I make.
But I have to be true to myself, right and
so now when I'm showing up there, it's on my
(12:42):
own terms. I am only there about once a month,
and I'm really happy with that pattern of showing up
there once a month because that fits my schedule, and
I love having these new conversations with entrepreneurs to really
encourage other women in business with new energy and I
love this direction I'm going in there. But again, I
(13:03):
transitioned into soul podcasting back in like twenty twenty three
or so, maybe a little bit before that, not because
I was confused, but because I had clarity, like I
really wanted to give back into this podcast support that
I had started initially way back in two thousand and six,
and I wanted to relaunch this and come back just
(13:25):
as strong as I had started over you know, twenty
years ago. So I came back not because I had
stopped podcasting at any point, but because now I knew
that I really wanted to focus my energy there and
to help creatives, women entrepreneurs as well with their podcasting support,
not just you know, the solopreneur, but really focus on
(13:46):
the thing that I loved and I have been loving
for two decades. So every step of the way, I
realigned my format with my message, and guess what, my
audience came with me. Right. I didn't lose anybody, actually
gain and I gained the right audience. Now I won't
say I didn't lose anybody. I'm pretty sure I've lost
a few people along the way. That's just inevitable, but
(14:07):
as far as the right people, I didn't lose the
right people, and I gained even more of the right people,
the ones who are also evolving right along with me,
who want the content I have when I'm offering it
at that point in their life. So don't be afraid.
If you're feeling stuck in your current structure, just ask yourself,
(14:29):
what part of my format no longer fits? What am
I doing that doesn't fit my lifestyle, where I'm going,
what I want to talk about? And then ask yourself
what would feel more easeful and exciting to create, Like
where's my voice? Trying to go? Figure that part out?
Where does your voice want to go? What do you
(14:50):
want to say? What message is really burning in your
soul right now? You don't need a full rebrand to
make changes. You really don't. You might want a rebrand,
and if so, then go in that direction, but you
don't have to fully rebrand. You just need permission to
adjust things just a little bit. Try some small experiments.
(15:10):
So here's some ideas. Try adding a new segment that
reflects where your passion is right now. Add a new segment,
see how that flows into your content. You can even
record a solo episode off script, just to see what
flows like. Don't even have a script, Just see what
happens to you. What happens when you're in front of
(15:30):
the microphone, no script, no outline. What are you doing?
What are you talking about? How is your heart? Sharing
your message with your potential audience. This is really a
great exercise to implement because you will be surprised at
what starts to flow out of you when you're not
(15:51):
under pressure and you're just talking as though you're talking
to a friend. So try it and see what happens.
It might give you some ideas about what you may
want to start talking about the future. Then refresh your
intro music or your tagline. This all is just there
to help you reflect the growth that you've accomplished so far,
(16:11):
right changing up your music. I'm known for changing my
music quite often. My intro music typically stays the same.
Two of my podcasts, The Her Business Elevated and the
mam Pernursing Hills shows were ones where I changed the
intro a few times the intro music and it just
worked for those shows. But Christian Homeschool Moms has pretty
(16:33):
much remained the same for the past thirteen years or so.
You also want to just speak in your real voice,
not the one that you think sounds professional. It's okay
to have a podcast voice, but you want to speak
in your authentic voice. And these little shifts might seem small,
but they're incredibly powerful. They signal to your audience that
(16:57):
you're not stuck, you're just self aware. Right, that's the
kind of authenticity that people trust. All right, So let's
get into a little challenge I have for you right now,
because I know that this is okay. It might sting
a little bit, but some of y'all are resisting change.
Not because you don't know what to do next, but
(17:17):
because you're afraid of being misunderstood. You don't want to
ruffle feathers. You don't want to lose listeners. You don't
want people to say, oh, she's switching things up again.
There she goes again, There he goes again. But here's
the truth. Staying in your comfort zone is way more
confusing than it is evolving. Audiences are smart. They can
(17:39):
sense when you've outgrown your message. They can feel when
you're being phony or trying to stay on brand instead
of just being real. And while they may not consciously
name it, they feel the disconnection. So do you really
think pivoting is going to confuse people? Honestly, shrinking and
holding back is what confuses them. You're much more magnetic
(18:01):
when you're in motion, like when your energy matches your message.
I've had listeners tell me they stuck with me not
because I kept everything the same, but because they watched
me grow and that growth gave them permission to also grow.
I could say the same for my YouTube channel. Right
My homeschool channel on YouTube was as raw and open
(18:25):
and authentic as it can be, and today just I'm
embarrassed at some of my videos. They're so cringey, but
I've left them up, most of them, at least, just
so that you know those who were interested in learning
about homeschooling back in the day two thousand. I don't
know eleven or so is when I started twenty ten eleven.
(18:46):
I think I did my first video, and I mean,
it's so raw, but I leave it up because those
who were interested at the time were able to watch
my growth and felt like they were also doing the
homeschool thing right along with me. So I would show
the world what I'm doing in my home with my kids,
(19:06):
my curriculum choices, you know, some of my thought processes
along the way, some of the things I struggled with,
and how I fixed the things that I'm struggling with
or maybe was not able to find solutions for. But
that kind of authenticity is what at the time my
viewers wanted to see. And with time, you know, I
(19:30):
started to show up with more resources and opinions, and
my channel became a little bit of a louder voice
to make a statement about certain things in the homeschool
community that I thought needed to be addressed. And because
I'd already established somewhat of an authentic relationship, I guess
(19:54):
with my audience, they they were kind of troopers with me.
They were there, they you know, stuck it out with me.
And you know, I had some videos that sparked some controversy, right,
and that stirred some feathers and got people really antsy.
And it was concerning because it really showed what was happening,
(20:14):
you know, in in homeschooling, and what was what was
going on behind the scenes and the undercurrent that was present.
It was showing up, right, And I say that in
a very tasteful way, But there were definitely some negative
undercurrents happening, and I spoke out on some things and
some things I just you know, said it in a
(20:35):
way that I knew would be palatable but also would
show what's happening, right. And so that was my life
years ago. No longer is my life today. No longer
is my calling in that particular area. I just feel
that now I'm more of sort of this guide to,
(20:59):
you know, help the homeschool mom as a veteran mom,
as a veteran homeschool mom, help shine the path and
just be that guiding light for them. But I am
really at more of a very comfortable standstill with my
podcast over there now and what I'm doing there, and
I've just sort of parked it and I'm just a resource.
I'm just available, and that's how I show up there now.
(21:21):
But in those years, in the heavier years of my
homeschooling from twenty twelve until about twenty nineteen or so,
I was making a lot of noise over there, and
I think it was good noise and it was needful.
But that takes energy, right, and it takes a calling,
and it takes a mission, and you have to know
(21:43):
why your voice is needful in that arena. So my
point is that I've evolved, and that is my personal
example to you of how things have changed and how
the evolution of myself is something that I'm constantly thinking
of and reflecting, because I think that that's part of
every podcaster's journey. Is if you stick with this thing
(22:04):
long enough, you will watch your evolution and you will
see the things that you felt ten years ago you
no longer feel that way. Right. Doesn't mean you have
to leave your audience completely, but you may have to,
you may have to shut down your project, but until
such time as that is needed, as long as you're
still in the podcasting game and you're still contributing to
(22:26):
that audience, you have a place in their hearts, and
you're always going to be evolving, and your audience will
also evolve and you'll get new people on board. So
that's where I am now with that show. So if
you're scared of switching things up, I totally get it.
But I want to lovingly push you forward and encourage
you to let your listeners evolve with you, bring them
(22:48):
along the journey with you. Share what's shifting in your
show and why let your pivot, be a story and
not a secret, and that's how you build brand loyalty,
not by staying the same, but by staying true to yourself.
People don't just follow content, they follow character. They follow conviction,
and that, my friend, is what elevates your podcast beyond
(23:11):
a platform into a movement. So what I really want
you to hear is that your evolution is not just
for you. It's for everyone that you're meant to impact.
We're in a season of visible growth. People are craving
leadership that's not just polished but honest, when one of
the most powerful things you can do as a podcaster
is to model that growth in real time. You don't
(23:31):
have to wait until it's all figured out. You don't
need a perfect rebrand, you don't need a fancy strategy
before you speak from your next level. You just need courage.
Think about the people listening to your podcast right now,
the ones that are watching your journey unfold, and when
they hear you say hey, I'm shifting my format to
reflect my current message, or you say something like hey,
(23:52):
I'm evolving how I show up because I've grown up,
what you're really saying is it's okay for you to
grow too, you know, and that's leadership, that is legacy.
I've watched clients go from playing small and hiding behind
on brand, your quotes, perfection, you know, to finally saying
the thing that they really wanted to say. And that's
(24:15):
exactly when their show took off. That's when their audience
leaned in because it's real, right, it was now, it
was them. So don't hide your evolution. Think about it
this way. You're documenting your evolution. You're talking about your evolution,
and you're making it a part of your story, whether
it's a mindset shift or a new niche or fresh
(24:37):
tone in your delivery. Let that shift become part of
your legacy. Your listeners aren't just here for the tips
that you have to give them. They're here for a
transformation and they need to see you do it first.
So if you're listening to all of this and you're thinking, Okay,
it's time I need to do things differently again, I
want to invite you to download that Launch Confidently podcast
(25:00):
checklist that I mentioned at the beginning of the show.
It's not just for first time podcasters, it's for evolving podcasters.
So if your first time podcaster definitely this is going
to help you. But if you're evolving and you've been
doing this a while, those of you who are ready
to get back to the heart of your message and
clean up the clutter, start podcasting of a sharper strategy
and deeper soul. I want you to download that in
(25:22):
the show notes because it is a practical, actionable checklist
created with you in mind. All right, So I'm just
going to wrap this up today, and I want you
to remember that you are allowed to evolve. Your voice
is allowed to shift. You can grow, pivot, reimagine, and
still be deeply rooted in who you are. This next
(25:45):
season of your podcast, let it reflect your growth, and
let it be bolder and wiser, truer to match up
to who you are today. And if you're ready to
evolve your podcast with the kind of support that actually
meets your needs, whether that's strategy coaching, or editing and
production help, or just a chance to talk it through
(26:06):
with someone who totally gets it, I'd love to invite
you to a free coffee chat. All right, my friend,
this is a no pressure, twenty minute call. We're gonna
look at what's working for you, what's not where you
want to go next. Depending on your goals, we can
talk about coaching or editing, support, or just brainstorm how
to get you unstuck. You might even want an audit
(26:28):
at some point. So during that twenty minute call, that's
where we're going to talk about what your next steps are,
so that we have an opportunity to figure out how
we can work together in the future. So this is
a no pressure call. You and I with a cup
of coffee or tea or whatever we like to drink.
Visit me at sol podcasting dot com or dm me
(26:49):
on Instagram at sol Podcasting and let's get you moving
towards your next level. I can't wait to hear from you.
I'm leaving in the show notes that link for that
free coffee chat and until well next time, my friend,
stay aligned, stay soulful, and remember your voice has work
to do in this world. Happy Podcasting,
Hey, Hey, and welcome back to Soul Podcasting, the space
where we don't just talk about podcasting as content, we
treat it like the soul of your brand. I'm your host,
Amitri Zinga. I'm your podcast coach, strategist and founder of
the Soul Podcasting Collective, where we help visionary creatives and
entrepreneurs launch, grow, and repurpose podcasts that sound like their purpose,
(00:37):
not just their profession. So today's topic, it's something I've
seen so many creatives navigate, maybe even you. So how
do you evolve your brand voice without losing the essence
of who you are? Whether you've been podcasting for a while,
or you're in the messy middle of a rebrand or
a pivot. Today, I want to remind you that evolution
(00:59):
doesn't mean erasing everything you've ever been and ever known.
You can grow, refine, expand, and still stay rooted. So
let's get into how you keep the soul of your
brand intact while elevating your message for the next level.
If you're ready to launch or relaunch your podcast with
clarity and confidence, don't skip this step. I highly recommend
(01:20):
that you grab my Launch Confidently Podcasting checklist. It's my
proving guide for getting your message out without the mess
from setup to soul alignment. This checklist walks you through
the essentials of building a podcast that feels like you.
It's sort of a get started guide, so if you're
just getting started with your podcast, this checklist definitely can
help you out. So the link is in the show notes.
(01:42):
Go ahead and grab it now. All right, So this
is the segment of the podcast where I love to
set the mood and I ask you to take a
deep breath and let the noise fade. This is your
creative CEO time, where you show up not as a
content machine, but as a creative visionaire. You don't need
to overthink all of this. You don't need to prove
(02:04):
anything to anyone. You're allowed to shift, expand, and explore,
and you can still be true to your roots. So
gather your favorite things for getting into your CEO mode.
Whether that's your journal, your favorite drink, getting cozy and
your favorite chair, or if you happen to be multitasking,
(02:26):
keep doing the thing that you're doing right now and
stay motivated while listening to the rest of this. Go
ahead and turn up the volume and enjoy a little
music and we'll come back with some tips and advice
that I hope to encourage you along your podcasting journey.
(03:08):
So let's talk real. Your message is growing, your brand
is maturing. You're not the same person who launched your
podcast a year ago or even six months ago. But
here's the tension that we all feel. How do you
grow into new territory without confusing your audience or abandoning
your foundation. I'm going to break this down to you
(03:30):
in a way that gives you permission to evolve without
the guilt. We all have to grow and evolve because
we are multi dimensional, multi layered human beings that change
over time. The way I started my podcast years ago
is not the way I am today and not the
way I will be a couple of years from now.
(03:51):
So that evolving is a sign of death. It's a
sign of being human, and it's not a sign of disconnection.
So when your voicing, it means you're listening to your life.
You're paying attention to your experiences, your audience and the shifts,
and your values and your goals. This isn't abandoning your brand,
it's actually deepening your brand. So, for example, when I've
(04:14):
moved away from putting so much of my podcasting Soul,
my love to some of my other podcasts, Christian Homeschool
Moms and her business elevated and began to pour more
of my time and energy into soul podcasting. It's not
a rejection of my past. In fact, I'm actually still
hosting those shows, and one of them, Mompre Nurse and Heels,
(04:37):
I no longer host. These decisions have been a recognition
of my growth, moving from one stage in my life
to the next. So I didn't start over, but what
I did is I built on top of a solid foundation,
and each shift brought me closer to my core mission,
which is helping women rise in their voice and in
their purpose. So here's the key. Your values are the
(04:59):
roots that hold your brand steady even when the messaging evolves.
So you need to ask yourself what do what Always
always come back to what principles drive the way that
I serve my audience and what energy do I want
my podcast to carry? Now and always so, whether your
audience changes or your content shifts slightly, if your values
(05:24):
stay consistent, your brand voice stays recognizable. So it's really
not so much about how much you've changed as much
as it is about how much your values have stayed
the same and just keep showing up. Your values are
going to shine through whatever your content is, and your
presence on that show will still remain a force and
(05:45):
a foundation for your episodes. Let me say this plainly,
if your podcast format is starting to feel like a
box instead of a container, it is time to switch
things up, my friend. Maybe your intro sounds robot now.
Maybe you created segments that once felt innovative, but now
they feel tired or disconnected from who you are today.
(06:07):
And maybe you're realizing that your voice has shifted, the
way you speak, the tone you carry, even your energy
on the mic. It's all evolved, and that is okay.
I remember changing up my intro so many times on
one of my former podcasts, the mom Perners in the
Heels podcast used to be the Web Success Strategies podcast
(06:30):
back in twenty fourteen, and so I had reached out
to an audio voiceover guy on Fiver and had him
create me an intro that I really loved. I used
it for about a year or so, and then as
my podcast began to change directions and I started talking
(06:51):
more to mompreneurs and women, in business. It just didn't
seem to synchronize with what I was doing on the show.
So I had my intro rec created and then I
changed up my segments, and the things that I was
starting to talk about were more geared toward moms in business,
and so at that time I really felt disjointed from
(07:12):
my previous show content. So the content itself was fine,
but I was talking to kind of everyone and no
one at the same time. I was just throwing my
information out there with no true audience in mind. But
what I noticed is that the people who were listening
to me the most were the moms in business and
women entrepreneurs. And so even though I'd always had in
(07:35):
the back of my mind that that's who I eventually
wanted to reach on the show itself, on the podcast itself,
I was just kind of throwing out my information to
anyone and everyone. And what I learned through that process
the first year or so is that I needed to
be a lot more strategic and specific about who I
(07:57):
wanted to reach, who my audience should be. So I
really locked in on not just women entrepreneurs, but even
on a smaller niche of moms in particular, who were
trying to do business from home, not necessarily moms who
owned and operated businesses at a brick and mortar establishment.
I was looking to reach those moms who wanted to
(08:20):
start their business online, a virtual business, from the comforts
of their home while raising their kids. So that was
the difference in how I would approach my topics and
made it a lot more specific for that niche. So
what I'm saying is that as I learned what my
(08:40):
new audience would be, I outgrew my original format, which
eventually led me to have to revamp the entire podcast,
changed the name of the show, and really hone in
on the audience that I wanted to have. So I'm
giving your permission to explore and to see where your
heart is leading you. Remember that you're not locked into
(09:03):
your original format. Podcasting is not a contract that you
have to stay in. It doesn't have to stay the
same forever. I want you to look at podcasting as
a canvas for your growth. You're painting that picture. You're
an artist. You get to put on that canvas whatever
you want, whatever colors you want, and you get to
take those brushstrokes the way you want them to go
(09:25):
and use whatever size brush you want to use, this
is your canvas. But a lot of podcasters get stuck
because they feel like they're betraying their brand if they pivot.
But let me flip that on its head, because you're
not betraying your brand, you're actually being honest with it.
I went through this myself, like I said, with the
web success strategies that turn into moreprenursy heels. And I
(09:48):
remember when I first launched Christian Homeschool Moms, I had
this specific tone, format and vibe that really served me
well at that time. And as the years went on
my life changed as a homeschool mom, I became more
of a veteran homeschool mama than from there, I became
no longer a homeschooling mama, but someone with advice. I
(10:08):
just wanted to be just kind of this source of
inspiration for those mamas who are starting to homeschool. So
not being in the trenches anymore the same as I
was before has really changed the way that I show
up on that show. Also, her Business Elevated podcast has
evolved so much. When I first started that podcast, I
(10:29):
was again kind of throwing my sticks out there, just
trying to see where they landed, and you know, just
throwing my seeds out to see if they took root
in the soil. I didn't know what soil I needed
to be preaching, but I knew that I had a
message for women in business, and I just didn't know
specifically who I was talking to. In other words, I
(10:51):
had more of a general idea than I had a
specific idea. Do want to encourage you? Like, don't allow
the idea of your not being very sure at what
you want to do and who you're trying to reach
keep you from starting your show. So I started Her
Business Elevator because I knew it would be a show
for solopreneurs, for women in business, and actually, to be honest,
I wasn't even so sure that I would focus on
(11:15):
solopreneurs in the beginning. So if you go back and
listen to any of those episodes, you'll see that I
kind of began the show with the idea that I
was reaching entrepreneurs in general, women entrepreneurs, and I would
interview women from different aspects of life who were entrepreneurs,
just completely different aspects of life. So from motivational speakers
(11:38):
to the stay at home mom who ran a business
from home and everything in between. We had authors and
life coaches and everyone in between, and so I kind
of was getting my juices running and my ideas forlong
about who I wanted to reach. Still didn't really know
what I was exactly doing with that show. At some
point and turned into more of a faith inspired for
(12:01):
women of faith in business, and then from there it's
even transitioned into something a little bit less about the
faith and more about the CEO mindset. So I have
gone through some real changes on her business elevated and
definitely have seen what the results of shifting and transitioning
(12:22):
can do for a podcast. Whether you know those who
are listening are on board with those changes or not,
or whether I'm attracting the kind of people I want
or not. That shows up with every transition I make.
But I have to be true to myself, right and
so now when I'm showing up there, it's on my
(12:42):
own terms. I am only there about once a month,
and I'm really happy with that pattern of showing up
there once a month because that fits my schedule, and
I love having these new conversations with entrepreneurs to really
encourage other women in business with new energy and I
love this direction I'm going in there. But again, I
(13:03):
transitioned into soul podcasting back in like twenty twenty three
or so, maybe a little bit before that, not because
I was confused, but because I had clarity, like I
really wanted to give back into this podcast support that
I had started initially way back in two thousand and six,
and I wanted to relaunch this and come back just
(13:25):
as strong as I had started over you know, twenty
years ago. So I came back not because I had
stopped podcasting at any point, but because now I knew
that I really wanted to focus my energy there and
to help creatives, women entrepreneurs as well with their podcasting support,
not just you know, the solopreneur, but really focus on
(13:46):
the thing that I loved and I have been loving
for two decades. So every step of the way, I
realigned my format with my message, and guess what, my
audience came with me. Right. I didn't lose anybody, actually
gain and I gained the right audience. Now I won't
say I didn't lose anybody. I'm pretty sure I've lost
a few people along the way. That's just inevitable, but
(14:07):
as far as the right people, I didn't lose the
right people, and I gained even more of the right people,
the ones who are also evolving right along with me,
who want the content I have when I'm offering it
at that point in their life. So don't be afraid.
If you're feeling stuck in your current structure, just ask yourself,
(14:29):
what part of my format no longer fits? What am
I doing that doesn't fit my lifestyle, where I'm going,
what I want to talk about? And then ask yourself
what would feel more easeful and exciting to create, Like
where's my voice? Trying to go? Figure that part out?
Where does your voice want to go? What do you
(14:50):
want to say? What message is really burning in your
soul right now? You don't need a full rebrand to
make changes. You really don't. You might want a rebrand,
and if so, then go in that direction, but you
don't have to fully rebrand. You just need permission to
adjust things just a little bit. Try some small experiments.
(15:10):
So here's some ideas. Try adding a new segment that
reflects where your passion is right now. Add a new segment,
see how that flows into your content. You can even
record a solo episode off script, just to see what
flows like. Don't even have a script, Just see what
happens to you. What happens when you're in front of
(15:30):
the microphone, no script, no outline. What are you doing?
What are you talking about? How is your heart? Sharing
your message with your potential audience. This is really a
great exercise to implement because you will be surprised at
what starts to flow out of you when you're not
(15:51):
under pressure and you're just talking as though you're talking
to a friend. So try it and see what happens.
It might give you some ideas about what you may
want to start talking about the future. Then refresh your
intro music or your tagline. This all is just there
to help you reflect the growth that you've accomplished so far,
(16:11):
right changing up your music. I'm known for changing my
music quite often. My intro music typically stays the same.
Two of my podcasts, The Her Business Elevated and the
mam Pernursing Hills shows were ones where I changed the
intro a few times the intro music and it just
worked for those shows. But Christian Homeschool Moms has pretty
(16:33):
much remained the same for the past thirteen years or so.
You also want to just speak in your real voice,
not the one that you think sounds professional. It's okay
to have a podcast voice, but you want to speak
in your authentic voice. And these little shifts might seem small,
but they're incredibly powerful. They signal to your audience that
(16:57):
you're not stuck, you're just self aware. Right, that's the
kind of authenticity that people trust. All right, So let's
get into a little challenge I have for you right now,
because I know that this is okay. It might sting
a little bit, but some of y'all are resisting change.
Not because you don't know what to do next, but
(17:17):
because you're afraid of being misunderstood. You don't want to
ruffle feathers. You don't want to lose listeners. You don't
want people to say, oh, she's switching things up again.
There she goes again, There he goes again. But here's
the truth. Staying in your comfort zone is way more
confusing than it is evolving. Audiences are smart. They can
(17:39):
sense when you've outgrown your message. They can feel when
you're being phony or trying to stay on brand instead
of just being real. And while they may not consciously
name it, they feel the disconnection. So do you really
think pivoting is going to confuse people? Honestly, shrinking and
holding back is what confuses them. You're much more magnetic
(18:01):
when you're in motion, like when your energy matches your message.
I've had listeners tell me they stuck with me not
because I kept everything the same, but because they watched
me grow and that growth gave them permission to also grow.
I could say the same for my YouTube channel. Right
My homeschool channel on YouTube was as raw and open
(18:25):
and authentic as it can be, and today just I'm
embarrassed at some of my videos. They're so cringey, but
I've left them up, most of them, at least, just
so that you know those who were interested in learning
about homeschooling back in the day two thousand. I don't
know eleven or so is when I started twenty ten eleven.
(18:46):
I think I did my first video, and I mean,
it's so raw, but I leave it up because those
who were interested at the time were able to watch
my growth and felt like they were also doing the
homeschool thing right along with me. So I would show
the world what I'm doing in my home with my kids,
(19:06):
my curriculum choices, you know, some of my thought processes
along the way, some of the things I struggled with,
and how I fixed the things that I'm struggling with
or maybe was not able to find solutions for. But
that kind of authenticity is what at the time my
viewers wanted to see. And with time, you know, I
(19:30):
started to show up with more resources and opinions, and
my channel became a little bit of a louder voice
to make a statement about certain things in the homeschool
community that I thought needed to be addressed. And because
I'd already established somewhat of an authentic relationship, I guess
(19:54):
with my audience, they they were kind of troopers with me.
They were there, they you know, stuck it out with me.
And you know, I had some videos that sparked some controversy, right,
and that stirred some feathers and got people really antsy.
And it was concerning because it really showed what was happening,
(20:14):
you know, in in homeschooling, and what was what was
going on behind the scenes and the undercurrent that was present.
It was showing up, right, And I say that in
a very tasteful way, But there were definitely some negative
undercurrents happening, and I spoke out on some things and
some things I just you know, said it in a
(20:35):
way that I knew would be palatable but also would
show what's happening, right. And so that was my life
years ago. No longer is my life today. No longer
is my calling in that particular area. I just feel
that now I'm more of sort of this guide to,
(20:59):
you know, help the homeschool mom as a veteran mom,
as a veteran homeschool mom, help shine the path and
just be that guiding light for them. But I am
really at more of a very comfortable standstill with my
podcast over there now and what I'm doing there, and
I've just sort of parked it and I'm just a resource.
I'm just available, and that's how I show up there now.
(21:21):
But in those years, in the heavier years of my
homeschooling from twenty twelve until about twenty nineteen or so,
I was making a lot of noise over there, and
I think it was good noise and it was needful.
But that takes energy, right, and it takes a calling,
and it takes a mission, and you have to know
(21:43):
why your voice is needful in that arena. So my
point is that I've evolved, and that is my personal
example to you of how things have changed and how
the evolution of myself is something that I'm constantly thinking
of and reflecting, because I think that that's part of
every podcaster's journey. Is if you stick with this thing
(22:04):
long enough, you will watch your evolution and you will
see the things that you felt ten years ago you
no longer feel that way. Right. Doesn't mean you have
to leave your audience completely, but you may have to,
you may have to shut down your project, but until
such time as that is needed, as long as you're
still in the podcasting game and you're still contributing to
(22:26):
that audience, you have a place in their hearts, and
you're always going to be evolving, and your audience will
also evolve and you'll get new people on board. So
that's where I am now with that show. So if
you're scared of switching things up, I totally get it.
But I want to lovingly push you forward and encourage
you to let your listeners evolve with you, bring them
(22:48):
along the journey with you. Share what's shifting in your
show and why let your pivot, be a story and
not a secret, and that's how you build brand loyalty,
not by staying the same, but by staying true to yourself.
People don't just follow content, they follow character. They follow conviction,
and that, my friend, is what elevates your podcast beyond
(23:11):
a platform into a movement. So what I really want
you to hear is that your evolution is not just
for you. It's for everyone that you're meant to impact.
We're in a season of visible growth. People are craving
leadership that's not just polished but honest, when one of
the most powerful things you can do as a podcaster
is to model that growth in real time. You don't
(23:31):
have to wait until it's all figured out. You don't
need a perfect rebrand, you don't need a fancy strategy
before you speak from your next level. You just need courage.
Think about the people listening to your podcast right now,
the ones that are watching your journey unfold, and when
they hear you say hey, I'm shifting my format to
reflect my current message, or you say something like hey,
(23:52):
I'm evolving how I show up because I've grown up,
what you're really saying is it's okay for you to
grow too, you know, and that's leadership, that is legacy.
I've watched clients go from playing small and hiding behind
on brand, your quotes, perfection, you know, to finally saying
the thing that they really wanted to say. And that's
(24:15):
exactly when their show took off. That's when their audience
leaned in because it's real, right, it was now, it
was them. So don't hide your evolution. Think about it
this way. You're documenting your evolution. You're talking about your evolution,
and you're making it a part of your story, whether
it's a mindset shift or a new niche or fresh
(24:37):
tone in your delivery. Let that shift become part of
your legacy. Your listeners aren't just here for the tips
that you have to give them. They're here for a
transformation and they need to see you do it first.
So if you're listening to all of this and you're thinking, Okay,
it's time I need to do things differently again, I
want to invite you to download that Launch Confidently podcast
(25:00):
checklist that I mentioned at the beginning of the show.
It's not just for first time podcasters, it's for evolving podcasters.
So if your first time podcaster definitely this is going
to help you. But if you're evolving and you've been
doing this a while, those of you who are ready
to get back to the heart of your message and
clean up the clutter, start podcasting of a sharper strategy
and deeper soul. I want you to download that in
(25:22):
the show notes because it is a practical, actionable checklist
created with you in mind. All right, So I'm just
going to wrap this up today, and I want you
to remember that you are allowed to evolve. Your voice
is allowed to shift. You can grow, pivot, reimagine, and
still be deeply rooted in who you are. This next
(25:45):
season of your podcast, let it reflect your growth, and
let it be bolder and wiser, truer to match up
to who you are today. And if you're ready to
evolve your podcast with the kind of support that actually
meets your needs, whether that's strategy coaching, or editing and
production help, or just a chance to talk it through
(26:06):
with someone who totally gets it, I'd love to invite
you to a free coffee chat. All right, my friend,
this is a no pressure, twenty minute call. We're gonna
look at what's working for you, what's not where you
want to go next. Depending on your goals, we can
talk about coaching or editing, support, or just brainstorm how
to get you unstuck. You might even want an audit
(26:28):
at some point. So during that twenty minute call, that's
where we're going to talk about what your next steps are,
so that we have an opportunity to figure out how
we can work together in the future. So this is
a no pressure call. You and I with a cup
of coffee or tea or whatever we like to drink.
Visit me at sol podcasting dot com or dm me
(26:49):
on Instagram at sol Podcasting and let's get you moving
towards your next level. I can't wait to hear from you.
I'm leaving in the show notes that link for that
free coffee chat and until well next time, my friend,
stay aligned, stay soulful, and remember your voice has work
to do in this world. Happy Podcasting,
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