August 14, 2025 • 22 mins
Most podcasts fail to stand out—not because the host isn’t talented, but because the show plays it too safe. In this episode, I’m breaking down why “sounding generic” is the fastest way to lose authority, blend into the noise, and bore your listeners. You’ll learn how to infuse your unique point of view into every episode, rebuild your format around transformation, and ditch copycat structures that don’t serve your brand. If you’re ready to stop blending in and start building a podcast that’s unforgettable, this is your blueprint.
https://www.epidemicsound.com/track/unGUrKA8DC/
https://www.epidemicsound.com/track/BlzeIbiItA/
https://www.epidemicsound.com/track/d0gJyBYjJP/
https://www.epidemicsound.com/track/TCAIy2AQbL/
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https://www.epidemicsound.com/track/unGUrKA8DC/
https://www.epidemicsound.com/track/BlzeIbiItA/
https://www.epidemicsound.com/track/d0gJyBYjJP/
https://www.epidemicsound.com/track/TCAIy2AQbL/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
If your podcast sounds like it could belong to anyone,
it's probably not helping you grow, it's not building your authority,
and it's definitely not making people hit subscribe. The truth
is most podcasts sound generic, and not because the host
isn't talented, but because no one ever told them what
to do after choosing a microphone and launching their show.
(00:22):
So if your show sounds a little bit too safe,
a little bit too broad, or like it's blending into
the background noise of a million other episodes, this episode
is your wake up call.
Speaker 2 (00:34):
Let's fix it.
Speaker 1 (00:49):
This episode is for my coaches, consultants, creatives, and brand
leaders who started a podcast to grow their influence, but
somewhere along the way, the spark has dimmed. You started
with passion, you were consistent, but now you're realizing that
it doesn't feel like you're standing out. It doesn't sound
like a thought leader show. It sounds like a podcast,
(01:12):
just another podcast out of millions of others. And I've
seen this happen with brilliant people, people with strong points
of view, people with frameworks and philosophies and years of experience,
but their podcast just doesn't carry that same weight. So
if you've ever wondered, is this actually working for my
(01:32):
brand and doing this podcasting thing? Does this sound like
me at all? Or is it positioning me as this
go to voice in my space? Then you're in the
right place, because today I want to help you audit
the identity of your podcast and I'm going to show
you how to bring soul back into the way you communicate,
not just vibes, but strategy that makes your content unforgettable.
(01:56):
So let's take a look at the problem, which is
what is making your podcasts to generic? And I say
generic because I think it's probably the best way to
fully describe how many of us feel who are floating
around out here trying to make our voice and our
message the one that people really want to hear. But
then we feel like we're lacking that cutting edge, and
(02:20):
like so many other podcasts, ours becomes just one of
the many and a big pile. Right, We're just a number,
and we don't want to feel that way. Nobody wants
to feel that way. Right.
Speaker 2 (02:31):
We feel that.
Speaker 1 (02:32):
The message we have is so important. It's why we're
spending time coming to this microphone as this act of
commitment and dedication every week or every other week every
month to share our message with our audience, and I
mainly speak to coaches and authors and speakers, those of
(02:53):
you who have a message in your heart, entrepreneurs, solopreneurs,
business owners, brand creators. For those of you who have
this type of passion are going to feel really connected
to your podcast in a way that's maybe different from
someone who might just be doing this strictly for the
fun of it, for the experimentation of it, trying something
(03:14):
new in life. Right, So there's different reasons that we're
coming to the mic. And for those of us who
are really passionate and deeply invested in our work, the
idea of our podcast being too generic is a problem
for us. We don't want a generic podcast. So I'm
using the word generic in air quotes right now. It's
not necessarily a bad thing. Okay, it might be technically
(03:35):
clean and well edited, full of useful information. But what
makes it not so great, I think, is that lack
of identity and intention, if we're not pouring our soul
into it, so to speak. So here are the signs
that your podcast might just sound generic to the general listener.
(03:55):
The first sign is if it doesn't sound like you right,
defaulted to some common structures and you say what others
are saying, You use filler content to keep up with
the flow of your show. You don't insert your own experiences,
things that you've lived, and your background right, your opinions,
your own frameworks. People can't hear the essence of you
(04:19):
in the delivery if you are not being honest and
allowing yourself grace to be transparent on your show. So
an example would be, let's talk about mourning routines. Right,
You just hop straight into let's just talk about this,
versus giving some personal examples of how your own morning
(04:39):
routines have ebbed and flowed over the years, and how
you have been able to learn to incorporate new routines right.
And that is one of the reasons I fall in
love with podcasters who are so transparent. There's one podcast
I'm really enjoying right now, and she is a physical
therapist who also is a women's health advocate, and her
(05:01):
name is Jessica Vallant. I hope I'm saying her last
name correctly, but she is also a pilates instructor and
I've been listening to and watching her videos and now
her podcast, and it's been helping me through my own
personal experiences this past year, as I've had a lot
of joint aches and pains and just things that have
been going on in my body that are pretty common
(05:23):
for women my age, but something that I don't want
to live with forever. Right. I want to be healthy
and want to be able to move and feel good
in my body, and so I've been doing more pilates,
and when I found Jessica, I fell in love with
her content because she's so personable and just real right.
(05:43):
And after watching her videos a few times and really
getting hooked on her pilates routines, which I do religiously
every morning. I might miss a few here and there,
but pretty much every morning, I was immediately attracted to
her podcast because I knew she had more content there
and I wanted to hear her really talk about functional
(06:05):
fitness and joint healthcare and that kind of thing. So
I went over to her podcast subscribe, and I was
blown away at just how personal she is and how
authentic and she just shares her life. I love that
she did like a whole day in the life where
she gave an example of what her summer routine looks like,
and she talks about her kids, her family, her husband,
(06:28):
her lifestyle, and how that all comes together for her
in terms of how she's recuperating after having had multiple surgeries.
So very very transparent, and that's what makes a podcast
real to me. It makes me want to keep coming
back for more because I feel like I know that
person that podcast or their life. They're not just giving
(06:48):
me here's three points to recovery, and here's what you
do to make this better. And if you're not doing
these three steps, you're missing out right. It's more than
the three step process. It's their life into the podcast.
It's them giving you invitations to get to know them
better as a person so that you trust them and
(07:08):
you trust their story and then you can trust their suggestions.
And so that's why it's so important to make your
podcast sound like you and be authentic. So ask yourself,
does your podcast sound like you? Or does it sound
like the script that you're reading?
Speaker 2 (07:24):
Right?
Speaker 1 (07:24):
How is your take different if it was a morning
routine show? What life experiences made you think differently about
your mornings? And how does this tie into the way
that you serve your audience? Think about how You're going
to phrase all of this so that your audience gets
to know you better. Remember, it's almost like talking to
a friend, And when I get on the microphone, I'm
(07:44):
thinking of you guys like you are my friends, and
I'm just having a chit chat with you. But I'm
also giving you advice about podcasting.
Speaker 2 (07:51):
So I'm kind of.
Speaker 1 (07:52):
Elevating that approach of where friends. And also I'm advising
you on a topic that I'm really passionate about. And
I'm also a teacher, so naturally i want to teach
you all the things that I've been learning over the
years about podcasting, right, So, kind of reframe your idea
of how your podcast sounds and make sure it sounds
(08:13):
like yourself. That way, you can be yourself and you're
free to not be anything else except you, and that
gives you a lot of wiggle rooms so that you're
not putting yourself in a box. The second thing is
you want to ask yourself, is there a transformation path?
So if there's no transformation path, we're going to talk
about what that is. Then every piece of good advice
(08:34):
you drop is scattered. There's no clear through line of
what your listeners can expect from you over the course
of time. You're not walking them from problem to a
possibility in a way that reflects your brand's actual offers
or your bigger thought leadership. So that transformation path is
helping your listener to go from point A to point
B or further right along their journey, and you are
(08:56):
part of that transformation and giving them advice and encouragement.
So when there's no transformation path, you're just dropping advice,
but it's all over the place, and it's not helping
your listener to make sense of what they need to
be doing next. And the third thing that could be
a problem for making a generic podcast is that you're
(09:17):
trying to stay safe, right, You're not saying the things
that you really want to say. You're trying to sound professional, polished,
maybe even neutral, But you're playing that algorithm game, and
in doing that, you might become forgettable. And we don't
want you to become forgettable. We want you to be memorable.
So if this is hitting for you, just know that
you're not by yourself. Most podcasters are focused on keeping
(09:41):
up and not building legacy. So you're not just here
to drop tips left and right, right. You're here to
shift people's beliefs their mindsets, and that takes intentional, identity
driven podcasting. So here's how we're going to fix it.
And we're going to break this generic cycle. And we
(10:23):
start by turning your podcast from generic to magnetic. So
how are we gonna make your podcast magnetic? First thing
you're gonna do is infuse your point of view into
every single episode. Start by asking what's my real stance
on this topic and what do I disagree with that
most people say? Right, that's going to give you a
(10:45):
big clue about how you can position yourself. So it's
exactly how you want to come off, and you're giving
your opinion in your way and your fashion and style,
and then think about what personal moments have shaped your viewpoint.
All of this is part of your story, and that's
what podcasting is, my friend. It's part of you, your story.
(11:08):
You're bringing your message to the table. Your podcast is
not a Wikipedia page, it's a platform. And if I
can't hear your philosophy, your mindset, your beliefs about something,
then I won't remember your episode period. And I'm sorry,
but if you don't have a point of view that
is very clear, a very clear message, then it's easy
(11:32):
for me to move on to the next podcast, right,
So I need to hear that clarity where you're coming
from and why you stand on business the way you do.
My second tip for you in fixing this generic cycle
of podcasting is rebuild your format around that transformation that
you want to see happening with your listener. So start
(11:53):
every episode with the question of what belief shift do
I want my listener to have by the end of
this show. How do I want to change their mind right?
Their mindset? So then from there you're going to build
your story accordingly. Start with that hook, give a strong
statement what you believe, make it clear, and then walk
(12:15):
them through that old way of thinking. Offer your new paradigm,
your new mindset shift. So this is going to be
your method, your story, any client proof that you have,
and then you'll close with a takeaway or an action,
And that's how you're going to bring transformation into your podcasting.
(12:35):
This makes your episodes more than just nice tips, they
become micro movements.
Speaker 2 (12:41):
Then you're going to.
Speaker 1 (12:42):
Stop copying the big podcasters. Okay, these are not your models.
You don't want to look at people who have been
doing this for some time, or who have already established
a huge cult following or are already celebrities or famous.
Don't copy what they're doing because again, I'm talking to
those of you who are every day solopreneurs, entrepreneurs, brand builders, coaches, authors.
(13:08):
You guys understand where I'm coming from because we're all
on the same boat here, and when we look at
celebrity podcasters, we see that what they're doing works because
of their name and not necessarily because of the structure
of what they're doing. Right, So for those of you
who are in the same boat as me, you understand
that you're going to have to do things a little
bit differently than the celebrity.
Speaker 2 (13:29):
Right.
Speaker 1 (13:30):
We're going to put our heart and soul into what
we do and have structure that creates the type of
response we want from our listener. And a celebrity podcaster
just doesn't have to do all of that. Right, They're
going to get those downloads and people are going to
follow them because of their name. So don't try to
replicate what only works when you're already famous. Instead, I
(13:50):
want you to design a format that aligns with your
zone of genius. I love saying zone of genius it's
like my favorite phrase nowadays. But my question for you
is are you a coach? Are you a teacher? Are
you a storyteller? And all of these things, You're going
to figure out ways that you can design the format
of your show that brings out the best of you
(14:11):
and highlights what your zone of genius is. So, if
you're a storyteller, then you're going to build your podcast
episodes around your narrative, around your story, right, And I've
been doing that a little bit here on Soul Podcasting,
sharing my story, building my episodes around the story that
I have to tell of my experiences with podcasting over
(14:32):
two decades.
Speaker 2 (14:33):
And then ask yourself, are you a coach? Right?
Speaker 1 (14:35):
So, if that's where you are, that's who you are,
then you want to bring in some live coaching snippets, right.
Maybe you can have permission from your client to use
a bit of their coaching segment with you and put
it on your podcast, or maybe you can give examples
of what you're coaching is so that we have an
idea of what that looks like. Are you a teacher?
Do you love teaching content and watching your students really
(14:59):
just light up up and get it?
Speaker 2 (15:00):
Right?
Speaker 1 (15:01):
So, We're going to build lessons that stand alone but
are also linked together, lessons that you can share a
little bit of that on your podcast and how you
are teaching, and then even bring some of those lessons
onto your podcast. The more your structure fits you, the
easier it is to stay consistent without diluting your impacts.
(15:22):
And another thing I want to share is that you
should definitely get feedback from people who really get what
podcasting and branding is because sometimes you can't see your
own blind spots. And we solopreneurs, right, we understand that
working alone and working solo gives us a little bit
of a leg up sometimes because we do tend to
(15:43):
wear all the hats and all the shoes, right, so
we understand how to put ourselves in any situation and
just get the job done.
Speaker 2 (15:50):
But we have blind.
Speaker 1 (15:51):
Spots too, especially when we're the ones that's doing all
the editing, the scripting, the publishing, the whole nine yards.
So you want to bring in someone who understands brand
and strategy or content messaging, even the podcast production side
of things, so that you can get help. This is
literally the kind of support that we offer at Soul
Podcasting Collectives. So as an agency, we help you with
(16:13):
the podcast production and we are really big on helping
you with your brand strategy as far as how you
want your message to be played out in your podcast,
how do you want to curate your segments, How do
you want to get this content that's going to give
you the best return on your investment? Right? So you
(16:35):
want to make sure that you bring in people who
understand what you're trying to do and that can help
you sit down and figure out your process. And that's
what I do in my coaching. Also as a podcast coach,
my desire is to help see you go from from
zero downloads to as many downloads as your podcast could
possibly attain, but through the vehicle of creating content that
(17:00):
resonates with you and your audience and creating episodes in
a way that works well with your lifestyle.
Speaker 2 (17:06):
So, as a podcast.
Speaker 1 (17:07):
Coach, my goal is to help you achieve your podcasting goals, right,
And I'm not all about numbers, but I'm also not
opposed to helping you meet those number goals as well.
I take more of a holistic view and I look
at your messaging, I look at your strategy, and then
(17:27):
we create a format for you and content for you
that you resonate with and that your audience loves, and
then we watch that growth happen over the course of
weeks and months and test and reiterate.
Speaker 2 (17:42):
That's what we do. And so if you're.
Speaker 1 (17:44):
Looking for a podcast coach to help you and to
sort of be that guide and support system for you,
I would love for you to check out my podcast
coaching packages. They're available for you to check out on
my website sol Podcasting dot com slash services, and I
will be sure to link to that in the show notes.
But I absolutely love sitting down with podcasters who want
(18:07):
to see their podcast growth. All right, so let's bring
this full circle. You know, you don't have to let
your mic go to waste. We're gonna land this Blane.
Your microphone is a tool, but your voice is the asset.
It's your voice, right, and when you dilute it to
sound like everybody else, you're not just making a boring podcast.
(18:29):
You're actually delaying your audience's transformation. And we don't want that.
You're pushing back your own authority. We don't want that.
So here's what I want you to do this week.
If you were to have a homework assignment and really
see what happens within the next week or so.
Speaker 2 (18:45):
This is the one I would give you.
Speaker 1 (18:47):
I want you to revisit your last three podcast episodes
and ask yourself, do they sound like you or could
they belong to just anyone? Is this a you podcast
or is this a generic is what I'm asking, So
think about that, and then I want you to write
out your unique point of view for the top three
(19:08):
topics that you usually cover. So whatever your topic is, health, wellness, coaching, entrepreneurship, faith, parenting,
whatever your topics are, think of the top three topics
that you cover on your show, and then ask yourself
what your unique point of view is for those topics.
(19:28):
I want you to have clarity about where you stand
on those topics and ideas, so that you have a
place of authority where you can say, hey, this is
what I believe and I'm passionate about this and this
is why. And then I want you to be inscripting
your very next episode with that question in mind. What
shift am I helping my audience to make? So based
(19:52):
on your point of view, based on the review of
your last couple of episodes and whether or not they
sound like you, then I want you to think about
how you can help make that transformation with your audience.
And if this hits deep, my friend, and you want
support clarifying your podcast identity or even elevating your sound
(20:13):
with audio and video editing, we do that as well.
If you want support clarifying your podcast identity or even
elevating the sound of your show building toward long term influence,
you already know where to reach me. I've built something
for you. We have podcast coaching and we have podcast
audio and video editing support. So if you're tired of
(20:35):
blending in and ready to build that podcast that feels.
Speaker 2 (20:37):
Like your brand, let's talk before.
Speaker 1 (20:40):
We jump into how can we help you, and let's
get your podcast edited, or let's do an audit, or
let's have a coaching session. I'm just offering you a
free twenty minute coffee chat with me. You can bring
your questions, your confusions, your dreams, anything that you want
to talk about regarding your podcasts, and I'll help you
(21:00):
see what is next on the agenda so that we
might be able to work together. Right And this is
just a twenty minute, pressure free conversation. Ask me anything
you want about podcasting, and I'm happy to share my
time with you and discuss this topic that I love
so much. And the link for that is in the
(21:23):
show notes or head tosoulpodcasting dot com look for the
coffee chat link. There should be a link there. The
link will be quite obvious in the navigation menu, and
I'm also leaving a link.
Speaker 2 (21:33):
In the show notes.
Speaker 1 (21:34):
And that's all I have for you today, my friends.
I have enjoyed talking about podcasting. I can't wait to
share more in upcoming episodes. I hope you've been enjoying
the interviews that we've had over the summer, and there
will be quite a few more over the next couple
of months, And so please hit me up on Instagram,
let me know what you think about those interviews, let
me know if it's been helping you at all, which
(21:56):
guests on the show that you really enjoyed hearing, and
let me know. Oh and tell me what you think
about this podcast and what kind of questions do you
have to ask that you would like me to answer.
You can always head over to soul podcasting dot com.
Look on the right side of the page and there
is a pink pop out tab with a little microphone
(22:19):
with a little picture of a microphone, and it says
leave me a voicemail. So that is my speak pipe
link and if you click on it, you can start
recording a message to me. Leave me a message up
to I think it records up to a couple of minutes.
And if it's a question you have just leave it there.
But if it's also just a review of the show
(22:40):
and you want to share how much you've enjoyed it,
I will play your recording on the podcast and be
sure to leave your business URL so that I can
share your business information as well on the show. All Right,
thank you so much for listening, and until next time,
my friend, happy podcasting.
If your podcast sounds like it could belong to anyone,
it's probably not helping you grow, it's not building your authority,
and it's definitely not making people hit subscribe. The truth
is most podcasts sound generic, and not because the host
isn't talented, but because no one ever told them what
to do after choosing a microphone and launching their show.
(00:22):
So if your show sounds a little bit too safe,
a little bit too broad, or like it's blending into
the background noise of a million other episodes, this episode
is your wake up call.
Speaker 2 (00:34):
Let's fix it.
Speaker 1 (00:49):
This episode is for my coaches, consultants, creatives, and brand
leaders who started a podcast to grow their influence, but
somewhere along the way, the spark has dimmed. You started
with passion, you were consistent, but now you're realizing that
it doesn't feel like you're standing out. It doesn't sound
like a thought leader show. It sounds like a podcast,
(01:12):
just another podcast out of millions of others. And I've
seen this happen with brilliant people, people with strong points
of view, people with frameworks and philosophies and years of experience,
but their podcast just doesn't carry that same weight. So
if you've ever wondered, is this actually working for my
(01:32):
brand and doing this podcasting thing? Does this sound like
me at all? Or is it positioning me as this
go to voice in my space? Then you're in the
right place, because today I want to help you audit
the identity of your podcast and I'm going to show
you how to bring soul back into the way you communicate,
not just vibes, but strategy that makes your content unforgettable.
(01:56):
So let's take a look at the problem, which is
what is making your podcasts to generic? And I say
generic because I think it's probably the best way to
fully describe how many of us feel who are floating
around out here trying to make our voice and our
message the one that people really want to hear. But
then we feel like we're lacking that cutting edge, and
(02:20):
like so many other podcasts, ours becomes just one of
the many and a big pile. Right, We're just a number,
and we don't want to feel that way. Nobody wants
to feel that way. Right.
Speaker 2 (02:31):
We feel that.
Speaker 1 (02:32):
The message we have is so important. It's why we're
spending time coming to this microphone as this act of
commitment and dedication every week or every other week every
month to share our message with our audience, and I
mainly speak to coaches and authors and speakers, those of
(02:53):
you who have a message in your heart, entrepreneurs, solopreneurs,
business owners, brand creators. For those of you who have
this type of passion are going to feel really connected
to your podcast in a way that's maybe different from
someone who might just be doing this strictly for the
fun of it, for the experimentation of it, trying something
(03:14):
new in life. Right, So there's different reasons that we're
coming to the mic. And for those of us who
are really passionate and deeply invested in our work, the
idea of our podcast being too generic is a problem
for us. We don't want a generic podcast. So I'm
using the word generic in air quotes right now. It's
not necessarily a bad thing. Okay, it might be technically
(03:35):
clean and well edited, full of useful information. But what
makes it not so great, I think, is that lack
of identity and intention, if we're not pouring our soul
into it, so to speak. So here are the signs
that your podcast might just sound generic to the general listener.
(03:55):
The first sign is if it doesn't sound like you right,
defaulted to some common structures and you say what others
are saying, You use filler content to keep up with
the flow of your show. You don't insert your own experiences,
things that you've lived, and your background right, your opinions,
your own frameworks. People can't hear the essence of you
(04:19):
in the delivery if you are not being honest and
allowing yourself grace to be transparent on your show. So
an example would be, let's talk about mourning routines. Right,
You just hop straight into let's just talk about this,
versus giving some personal examples of how your own morning
(04:39):
routines have ebbed and flowed over the years, and how
you have been able to learn to incorporate new routines right.
And that is one of the reasons I fall in
love with podcasters who are so transparent. There's one podcast
I'm really enjoying right now, and she is a physical
therapist who also is a women's health advocate, and her
(05:01):
name is Jessica Vallant. I hope I'm saying her last
name correctly, but she is also a pilates instructor and
I've been listening to and watching her videos and now
her podcast, and it's been helping me through my own
personal experiences this past year, as I've had a lot
of joint aches and pains and just things that have
been going on in my body that are pretty common
(05:23):
for women my age, but something that I don't want
to live with forever. Right. I want to be healthy
and want to be able to move and feel good
in my body, and so I've been doing more pilates,
and when I found Jessica, I fell in love with
her content because she's so personable and just real right.
(05:43):
And after watching her videos a few times and really
getting hooked on her pilates routines, which I do religiously
every morning. I might miss a few here and there,
but pretty much every morning, I was immediately attracted to
her podcast because I knew she had more content there
and I wanted to hear her really talk about functional
(06:05):
fitness and joint healthcare and that kind of thing. So
I went over to her podcast subscribe, and I was
blown away at just how personal she is and how
authentic and she just shares her life. I love that
she did like a whole day in the life where
she gave an example of what her summer routine looks like,
and she talks about her kids, her family, her husband,
(06:28):
her lifestyle, and how that all comes together for her
in terms of how she's recuperating after having had multiple surgeries.
So very very transparent, and that's what makes a podcast
real to me. It makes me want to keep coming
back for more because I feel like I know that
person that podcast or their life. They're not just giving
(06:48):
me here's three points to recovery, and here's what you
do to make this better. And if you're not doing
these three steps, you're missing out right. It's more than
the three step process. It's their life into the podcast.
It's them giving you invitations to get to know them
better as a person so that you trust them and
(07:08):
you trust their story and then you can trust their suggestions.
And so that's why it's so important to make your
podcast sound like you and be authentic. So ask yourself,
does your podcast sound like you? Or does it sound
like the script that you're reading?
Speaker 2 (07:24):
Right?
Speaker 1 (07:24):
How is your take different if it was a morning
routine show? What life experiences made you think differently about
your mornings? And how does this tie into the way
that you serve your audience? Think about how You're going
to phrase all of this so that your audience gets
to know you better. Remember, it's almost like talking to
a friend, And when I get on the microphone, I'm
(07:44):
thinking of you guys like you are my friends, and
I'm just having a chit chat with you. But I'm
also giving you advice about podcasting.
Speaker 2 (07:51):
So I'm kind of.
Speaker 1 (07:52):
Elevating that approach of where friends. And also I'm advising
you on a topic that I'm really passionate about. And
I'm also a teacher, so naturally i want to teach
you all the things that I've been learning over the
years about podcasting, right, So, kind of reframe your idea
of how your podcast sounds and make sure it sounds
(08:13):
like yourself. That way, you can be yourself and you're
free to not be anything else except you, and that
gives you a lot of wiggle rooms so that you're
not putting yourself in a box. The second thing is
you want to ask yourself, is there a transformation path?
So if there's no transformation path, we're going to talk
about what that is. Then every piece of good advice
(08:34):
you drop is scattered. There's no clear through line of
what your listeners can expect from you over the course
of time. You're not walking them from problem to a
possibility in a way that reflects your brand's actual offers
or your bigger thought leadership. So that transformation path is
helping your listener to go from point A to point
B or further right along their journey, and you are
(08:56):
part of that transformation and giving them advice and encouragement.
So when there's no transformation path, you're just dropping advice,
but it's all over the place, and it's not helping
your listener to make sense of what they need to
be doing next. And the third thing that could be
a problem for making a generic podcast is that you're
(09:17):
trying to stay safe, right, You're not saying the things
that you really want to say. You're trying to sound professional, polished,
maybe even neutral, But you're playing that algorithm game, and
in doing that, you might become forgettable. And we don't
want you to become forgettable. We want you to be memorable.
So if this is hitting for you, just know that
you're not by yourself. Most podcasters are focused on keeping
(09:41):
up and not building legacy. So you're not just here
to drop tips left and right, right. You're here to
shift people's beliefs their mindsets, and that takes intentional, identity
driven podcasting. So here's how we're going to fix it.
And we're going to break this generic cycle. And we
(10:23):
start by turning your podcast from generic to magnetic. So
how are we gonna make your podcast magnetic? First thing
you're gonna do is infuse your point of view into
every single episode. Start by asking what's my real stance
on this topic and what do I disagree with that
most people say? Right, that's going to give you a
(10:45):
big clue about how you can position yourself. So it's
exactly how you want to come off, and you're giving
your opinion in your way and your fashion and style,
and then think about what personal moments have shaped your viewpoint.
All of this is part of your story, and that's
what podcasting is, my friend. It's part of you, your story.
(11:08):
You're bringing your message to the table. Your podcast is
not a Wikipedia page, it's a platform. And if I
can't hear your philosophy, your mindset, your beliefs about something,
then I won't remember your episode period. And I'm sorry,
but if you don't have a point of view that
is very clear, a very clear message, then it's easy
(11:32):
for me to move on to the next podcast, right,
So I need to hear that clarity where you're coming
from and why you stand on business the way you do.
My second tip for you in fixing this generic cycle
of podcasting is rebuild your format around that transformation that
you want to see happening with your listener. So start
(11:53):
every episode with the question of what belief shift do
I want my listener to have by the end of
this show. How do I want to change their mind right?
Their mindset? So then from there you're going to build
your story accordingly. Start with that hook, give a strong
statement what you believe, make it clear, and then walk
(12:15):
them through that old way of thinking. Offer your new paradigm,
your new mindset shift. So this is going to be
your method, your story, any client proof that you have,
and then you'll close with a takeaway or an action,
And that's how you're going to bring transformation into your podcasting.
(12:35):
This makes your episodes more than just nice tips, they
become micro movements.
Speaker 2 (12:41):
Then you're going to.
Speaker 1 (12:42):
Stop copying the big podcasters. Okay, these are not your models.
You don't want to look at people who have been
doing this for some time, or who have already established
a huge cult following or are already celebrities or famous.
Don't copy what they're doing because again, I'm talking to
those of you who are every day solopreneurs, entrepreneurs, brand builders, coaches, authors.
(13:08):
You guys understand where I'm coming from because we're all
on the same boat here, and when we look at
celebrity podcasters, we see that what they're doing works because
of their name and not necessarily because of the structure
of what they're doing. Right, So for those of you
who are in the same boat as me, you understand
that you're going to have to do things a little
bit differently than the celebrity.
Speaker 2 (13:29):
Right.
Speaker 1 (13:30):
We're going to put our heart and soul into what
we do and have structure that creates the type of
response we want from our listener. And a celebrity podcaster
just doesn't have to do all of that. Right, They're
going to get those downloads and people are going to
follow them because of their name. So don't try to
replicate what only works when you're already famous. Instead, I
(13:50):
want you to design a format that aligns with your
zone of genius. I love saying zone of genius it's
like my favorite phrase nowadays. But my question for you
is are you a coach? Are you a teacher? Are
you a storyteller? And all of these things, You're going
to figure out ways that you can design the format
of your show that brings out the best of you
(14:11):
and highlights what your zone of genius is. So, if
you're a storyteller, then you're going to build your podcast
episodes around your narrative, around your story, right, And I've
been doing that a little bit here on Soul Podcasting,
sharing my story, building my episodes around the story that
I have to tell of my experiences with podcasting over
(14:32):
two decades.
Speaker 2 (14:33):
And then ask yourself, are you a coach? Right?
Speaker 1 (14:35):
So, if that's where you are, that's who you are,
then you want to bring in some live coaching snippets, right.
Maybe you can have permission from your client to use
a bit of their coaching segment with you and put
it on your podcast, or maybe you can give examples
of what you're coaching is so that we have an
idea of what that looks like. Are you a teacher?
Do you love teaching content and watching your students really
(14:59):
just light up up and get it?
Speaker 2 (15:00):
Right?
Speaker 1 (15:01):
So, We're going to build lessons that stand alone but
are also linked together, lessons that you can share a
little bit of that on your podcast and how you
are teaching, and then even bring some of those lessons
onto your podcast. The more your structure fits you, the
easier it is to stay consistent without diluting your impacts.
(15:22):
And another thing I want to share is that you
should definitely get feedback from people who really get what
podcasting and branding is because sometimes you can't see your
own blind spots. And we solopreneurs, right, we understand that
working alone and working solo gives us a little bit
of a leg up sometimes because we do tend to
(15:43):
wear all the hats and all the shoes, right, so
we understand how to put ourselves in any situation and
just get the job done.
Speaker 2 (15:50):
But we have blind.
Speaker 1 (15:51):
Spots too, especially when we're the ones that's doing all
the editing, the scripting, the publishing, the whole nine yards.
So you want to bring in someone who understands brand
and strategy or content messaging, even the podcast production side
of things, so that you can get help. This is
literally the kind of support that we offer at Soul
Podcasting Collectives. So as an agency, we help you with
(16:13):
the podcast production and we are really big on helping
you with your brand strategy as far as how you
want your message to be played out in your podcast,
how do you want to curate your segments, How do
you want to get this content that's going to give
you the best return on your investment? Right? So you
(16:35):
want to make sure that you bring in people who
understand what you're trying to do and that can help
you sit down and figure out your process. And that's
what I do in my coaching. Also as a podcast coach,
my desire is to help see you go from from
zero downloads to as many downloads as your podcast could
possibly attain, but through the vehicle of creating content that
(17:00):
resonates with you and your audience and creating episodes in
a way that works well with your lifestyle.
Speaker 2 (17:06):
So, as a podcast.
Speaker 1 (17:07):
Coach, my goal is to help you achieve your podcasting goals, right,
And I'm not all about numbers, but I'm also not
opposed to helping you meet those number goals as well.
I take more of a holistic view and I look
at your messaging, I look at your strategy, and then
(17:27):
we create a format for you and content for you
that you resonate with and that your audience loves, and
then we watch that growth happen over the course of
weeks and months and test and reiterate.
Speaker 2 (17:42):
That's what we do. And so if you're.
Speaker 1 (17:44):
Looking for a podcast coach to help you and to
sort of be that guide and support system for you,
I would love for you to check out my podcast
coaching packages. They're available for you to check out on
my website sol Podcasting dot com slash services, and I
will be sure to link to that in the show notes.
But I absolutely love sitting down with podcasters who want
(18:07):
to see their podcast growth. All right, so let's bring
this full circle. You know, you don't have to let
your mic go to waste. We're gonna land this Blane.
Your microphone is a tool, but your voice is the asset.
It's your voice, right, and when you dilute it to
sound like everybody else, you're not just making a boring podcast.
(18:29):
You're actually delaying your audience's transformation. And we don't want that.
You're pushing back your own authority. We don't want that.
So here's what I want you to do this week.
If you were to have a homework assignment and really
see what happens within the next week or so.
Speaker 2 (18:45):
This is the one I would give you.
Speaker 1 (18:47):
I want you to revisit your last three podcast episodes
and ask yourself, do they sound like you or could
they belong to just anyone? Is this a you podcast
or is this a generic is what I'm asking, So
think about that, and then I want you to write
out your unique point of view for the top three
(19:08):
topics that you usually cover. So whatever your topic is, health, wellness, coaching, entrepreneurship, faith, parenting,
whatever your topics are, think of the top three topics
that you cover on your show, and then ask yourself
what your unique point of view is for those topics.
(19:28):
I want you to have clarity about where you stand
on those topics and ideas, so that you have a
place of authority where you can say, hey, this is
what I believe and I'm passionate about this and this
is why. And then I want you to be inscripting
your very next episode with that question in mind. What
shift am I helping my audience to make? So based
(19:52):
on your point of view, based on the review of
your last couple of episodes and whether or not they
sound like you, then I want you to think about
how you can help make that transformation with your audience.
And if this hits deep, my friend, and you want
support clarifying your podcast identity or even elevating your sound
(20:13):
with audio and video editing, we do that as well.
If you want support clarifying your podcast identity or even
elevating the sound of your show building toward long term influence,
you already know where to reach me. I've built something
for you. We have podcast coaching and we have podcast
audio and video editing support. So if you're tired of
(20:35):
blending in and ready to build that podcast that feels.
Speaker 2 (20:37):
Like your brand, let's talk before.
Speaker 1 (20:40):
We jump into how can we help you, and let's
get your podcast edited, or let's do an audit, or
let's have a coaching session. I'm just offering you a
free twenty minute coffee chat with me. You can bring
your questions, your confusions, your dreams, anything that you want
to talk about regarding your podcasts, and I'll help you
(21:00):
see what is next on the agenda so that we
might be able to work together. Right And this is
just a twenty minute, pressure free conversation. Ask me anything
you want about podcasting, and I'm happy to share my
time with you and discuss this topic that I love
so much. And the link for that is in the
(21:23):
show notes or head tosoulpodcasting dot com look for the
coffee chat link. There should be a link there. The
link will be quite obvious in the navigation menu, and
I'm also leaving a link.
Speaker 2 (21:33):
In the show notes.
Speaker 1 (21:34):
And that's all I have for you today, my friends.
I have enjoyed talking about podcasting. I can't wait to
share more in upcoming episodes. I hope you've been enjoying
the interviews that we've had over the summer, and there
will be quite a few more over the next couple
of months, And so please hit me up on Instagram,
let me know what you think about those interviews, let
me know if it's been helping you at all, which
(21:56):
guests on the show that you really enjoyed hearing, and
let me know. Oh and tell me what you think
about this podcast and what kind of questions do you
have to ask that you would like me to answer.
You can always head over to soul podcasting dot com.
Look on the right side of the page and there
is a pink pop out tab with a little microphone
(22:19):
with a little picture of a microphone, and it says
leave me a voicemail. So that is my speak pipe
link and if you click on it, you can start
recording a message to me. Leave me a message up
to I think it records up to a couple of minutes.
And if it's a question you have just leave it there.
But if it's also just a review of the show
(22:40):
and you want to share how much you've enjoyed it,
I will play your recording on the podcast and be
sure to leave your business URL so that I can
share your business information as well on the show. All Right,
thank you so much for listening, and until next time,
my friend, happy podcasting.
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