August 18, 2025 • 47 mins
In this episode, I speak with Roy Coughlan, a serial entrepreneur whose journey from childhood business ventures to podcasting success offers valuable insights for content creators. Roy founded his first company at age 9 and went on to establish over 20 businesses across five countries before experiencing significant financial setbacks in real estate. Rather than being deterred, he channeled this adversity into building a podcasting portfolio of six shows that now rank in the top 1.5% globally, with over 1,500 episodes produced. Roy shares his systematic approach to podcast quality, the importance of analytics-driven decision making, and his philosophy of prioritizing mission over monetization. He also discusses overcoming public speaking challenges and his commitment to using media platforms to expose fraud while providing constructive solutions. This conversation provides practical frameworks for anyone serious about building sustainable success in podcasting.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:13):
Hi, everyone, Welcome to the Soul Podcasting podcast. I'm excited
to have my guest today, who is Roy Colin, and
he has founded over twenty companies across five countries. He's
launched so much on his business journey. He started at
age nine, and so we're gonna have to talk about
this and all the things that he's been able to do.
(00:35):
But he's also had some setbacks and we'll talk about that.
He's built six podcasts and they have ranked in the
top point five percent globally. He's also edited over fifteen
hundred episodes. That's amazing. Welcome to the show, Roy, Thank
you very much, thanks for having me on here. Welcome.
I'm so glad to have you here.
Speaker 2 (00:56):
Now.
Speaker 1 (00:56):
I am curious about you having launched over twenty companies.
That is amazing, and I want to just kind of
see like how that all started with you and your
entrepreneurial journey. You started at nine, so kind of share
a little bit about some of the different companies you've started.
Speaker 2 (01:16):
Yeah, so I mean people who kind of go, hope,
just start at nine. Now, I went around and I
was washing cars and delivering leaflets and doing a bit
of gardening, kind of stuff for people. Then at eleven
I started doing a newspaper round and I did that
up to college, and with the money from that, at fourteen,
I bought a lawmar So then I was going wrong
cutting grass. At eighteen I was into motorbikes. I got
(01:37):
my motorbike. Then I kind of saw a bit of
a market for that, so I was buying and selling motorbikes.
I'd buy a motorbike, spruce it up a bit, maybe
paint it, and sell it on. Sometimes a few days
later I make a couple of hundred bucks. Wow. So
it was going to always in me. I studied construction
economics and management, and then I started working for a
mechanical contractor. So I worked for two companies for and
(02:00):
a half years, and then another company for something like
train app, but joined the first one. I sat up
another company with that doing a website design, but another guy.
So it was kind of always in me to kind
of entrepreneurial. And then eventually kind of moved to Poland,
was doing a lot of real estates and yeah, just
different company in Ireland, company in England, yeah, Estonia and Poland,
(02:24):
and yeah, I'm just learning different things and always looking
for kind of tax optimization and kind of way will
this work for me?
Speaker 1 (02:31):
Yeah, that that sounds like the kind of background that
a lot of podcasters tell me that they came with
that entrepreneurial mindset. And so that said, how okay, so
you're running six shows right now, and and you come
from this this entrepreneurial ideas of just kind of getting
the self starting idea of you find something that you love,
(02:54):
you get started with it, make some money, move on
to something else, find something you love. So there's there's idea.
Now what first drew you to the idea of podcasting
and why do you believe it's such a powerful platform.
Speaker 2 (03:10):
So it would like to be that I listened to
podcasts and I decided I wanted to do But that's
not the story. The story is I was doing a
load of different businesses, and I was doing real estate
at a lot of syndicates, So I got a lot
of Irish investors, bought commercial property, development property, you know,
building blocks of apartments, houses, and when the crash happened,
(03:31):
it took a bit a while to come across the pond.
I was still doing Okay, the about fourteen people on
my books and the investors who were all bigger than me,
like some of them were worth ten twenty million euro.
They started getting in trouble and I thought this was
like a hiccup in life, the way I thought, yeah,
maybe a bad spell and then it'll come right. And
it never came right. So I started to putting money
into some of them, thinking it'll come right later, and
(03:54):
it didn't, and then everything kind of came down. I
was the president of all these companies and nobody he
told me that usually with a limited liability company, and
it fails, you kind of go lessons learned, Let's start again,
let's do something and kind of you know, dust off
the pain. Well, when you're the president, you're personally label
(04:15):
and nobody told me that. So instead of making about
five million dollars, let's say I was personally label and yeah,
and just through that then saw so much corruption with banks,
with bailiffs, with so many different institutions, and I was
like WHOA eventually got the dexclaerk got everything started out,
went to an event and the event was what's your quest?
(04:38):
And I said at that I need to expose this.
That was my mission. You know, what what am I
living for? I need to have a mission to help
people not to go through this. But also at the
event there was two brilliant speakers and I hated public speaking.
Even when I was working for the construction company, I
was running like ten million euro jobs and when I
had to speak, you know, go to like say with
the client and the architect in the builder, my voice
(05:00):
is I just didn't like it. But I knew to
get my message out I needed to become a good speaker.
So when I came back, I joined Tossmasters. I joined
another club. I formed my own club, a morning club
and entrepreneurs Club. I became a coach. I entered all
the competitions, got into the final of five countries. I
did an open Mike ted X, I did open comedy
(05:21):
and became a distinguished toastmaster after three years. Was kind
of the top thing that you get. And during that
kind of phase in the speaking there was another event.
I went down. A guy outside of the event said hey,
I'll teach you how the podcast and I just kind
of went I was listening. I think I was listening
to a few at the time. Joe Rogan is something else,
and I went along. It was just curious and and
(05:43):
I went, I can do this. And my main thing
at the time was like I want to do it
an exposing fraud, but I said, I better earn my
craft for some of My very first one was in
twenty eighteen. It was the Speaking podcast, and it was
basically to kind of help people overcome the fair, but
I didn't help coaches stuff like that to become better speakers.
And because I knew so many people from kind of
(06:05):
doing the competitions, I had plenty of guests to come
on and then kind of just built it from there.
So that's how I started.
Speaker 1 (06:11):
That's amazing. So you had so through your pain and
through your experience, you created platforms to help others to
share what you went through and to kind of like
just tell other people, like to warn people about what's
out there. But you were afraid to speak, and you
actually forced yourself to. You joined Hostmasters, you started public speaking,
(06:34):
you got on stages right, and yeah, and here you
are now podcasting and now speaking is your thing.
Speaker 2 (06:41):
That's amazing. Strange and like because sometimes people they say, oh,
I'm shy, I don't like speaking, Like I tell you
how shy it was. I wouldn't when I was younger,
I wouldn't go into the shop. I'd get my friend
to buy the sweets. When I was eighteen, I was
a good bye. I didn't start drinking till I was eighteen.
We're allowed to do that in Irland. I know it's
twenty one in the stage, but we're okay. I wouldn't
go up to the bar when it was my role,
(07:01):
I just give my friend the money. Well, it's just
too shy. So and even when I joined the Talks Masters,
I went to the first meeting, I have to bring
people with me, and they said this is good, but
we don't have time. And I wouldn't. I didn't want
to join it on my own. And the only reason
I joined there's a new club opened a few a
month or two months later, and I said that everyone
will be new, and I just kind of went deep in.
(07:22):
And then I started reading kind of ted X books
and speaking books with John F. Kenny. So what I
say is we have a crutch in life, and it's
a lot of things. Sometimes we tell our sort of
a story and don't be doing that because if I
can go from that to there, everyone can, you know.
It's just like sometimes we go that's my excuse in life,
and that's who I am. You know, like I'm an introvert,
(07:42):
I'm an extrovert. I'm this time that And it's like
you can be anything you want, just make a decision
to do that.
Speaker 1 (07:48):
Wow, that that's powerful, because that's kind of my story.
I've I've I've always considered myself an introvert. I've had
to push myself into what I'm doing now and speaking
every day. I'm surprised that I'm doing this because I
don't like public speaking. I don't like being in front
of an audience. And now here we are on YouTube
(08:09):
and here we are. You know, running all of these shows,
you have helped a lot of clients land in the
top ten percent. Four of your shows are in the
top point five percent. So I'm wondering how, based on
like your experience and all that you've been able to
accomplish and even break through in your life, what do
(08:30):
you think is the best way to grow a podcast
and to build an engaged audience, an audience that not
just listens to you, but interacts with you and loves
what you do.
Speaker 2 (08:41):
So sometimes people will think there's a special secret sauce
that I got all my shows into top five percent
before I get into it's a combination of things. One
like you've got a lovely backgrounder, you've got good color
and sowned. That's a brilliant thing. Death not everyone. Those
are some they just wing it. They use their laptop
(09:02):
for them. They say, oh, this is great. So you
have to have quality is the most important thing. You
have to have good sound because if somebody is listening
on a device a good quality sound system, they're gone.
If the quality is not good, they're gone and they're
not coming back. So you kind have to make sure
don't just wing it. Or if there's an episode and
it's like you know a lot of problem, you go,
(09:23):
I'll be grand. I need to get something. Ouse don't
don't don't compromise. You know, this is your show and
you have to make sure that you're the producer and
you're the director and your marketing is so make sure
that it's a class the whole time. So that's one
thing that's right. The other thing is like, like you've
done your preparation. I know that, and like just from
our correspondence and everything, and for anyone that's either has
(09:46):
a show or looking to start. It's very important whether
you're guesting, are you actually coming on that one, you're
listening to the shows, or you're you're researching the person,
and then you can have a better conversation. But there's
a lot of podcasters so while we talk about today,
how was it and and it's like not organized, yeah, no,
(10:06):
and that I've kind of even coached some people and
I'm just telling them. There was a co hosting one
and I said, you're shooting the breeze for five minutes
talking about the weather in Canada. Well, I said, I
don't care about that, and I said, I'm sure a
lot of people don't. And they were like, oh, we
never taught of that. And it's like simple things and
even like I'm constantly evolving, Like I used to have
(10:28):
intro outro, and it's it's a lot of work because
not only do you do the intro and the outrow,
then you have to save it and that's taking time,
slowing down your computer and everything. And it's but then
now I just go let you watch you did just
start all here you go? Because I was looking at
the analytics and do you see people going it goes
down en up. So there's a percentage of people like
(10:50):
and I was like, eh, I'm the same. And with
the Polish one I had on my speaking podcast, I
had a guy I met him through the speaking He
was sixteen, you're supposed to be eighteen in toss Masters
that he joined through his dad, and I was just
so impressed with the way he was doing it. And
but he was a beatboxer, so he did a beatbox
for me and I put it on the Polish podcast
that at the start, and I enjoyed it. I thought
(11:11):
it was cool, and I had it for a few
years and eventually said I'll take this off. I don't
and and about twenty people commented thanks for a move,
that it's cringe worthy. I hate it. Nobody told me,
my goodness. So what happens is a lot of the
time people they listen to a podcast and the out
here and here's your host blah blah blah blah, and
(11:32):
just's five minutes of all bells and whistles, and you
think that's what you're supposed to do. It's like, do
you enjoy listening to something like that or do you
have forward forward? And eventually you just get bored of
it that it's like you know, sometimes like you could
have a thirty second little music clip or something. Yeah,
you know, by looking at your analytics, you go, right,
this is okay. They're staying it's grand. And also pay
(11:55):
attention to the conversations because like some of mine, I
can see one hundred percent, there's others that just drop
off and you're kind of going right. But there was
one the guest it was talking. He was talking about
making bears with bugs, and I know that's the kind
of popular thing. They're trying to get us to eat bugs.
And I thought, because it's kind of popular, I'll get
this guy talk. And when I when I had the interview,
(12:18):
I didn't know that he just jump out a bit
or was he looking to crawl into bed? But his
energy levels are just not there, and I just didn't enjoy.
I just thought, no, this isn't great. But I put
it up there. It went down to eight percent. I
just and it was the worst. And I knew it
was like your intuition kind of tells you things, and
I knew I shouldn't. And so it's like make sure
(12:39):
if you feel, nah, this isn't great, don't don't just
just do it. There was another person I hadn't and
every question that I asked him, he was on about
he was doing, like marketing for websites and stuff like that.
Every question was kind of a pitch and I just said, nah,
I know. He didn't even realize I didn't post it
because he was too much in his own ego.
Speaker 1 (13:01):
Wow.
Speaker 2 (13:01):
So the thing is, you don't have to put it
out there as well if somebody you know comes on,
so respect your show. And also even like if there's
times I've often seen somebody the lighting was very bad
or whatever, I say, can we improve because I put
the videos out. And also if I hear a fan
going or there's different things and I'll just say it,
(13:21):
or you know, if there's noise and there's times I'll
stop it and I'll say something, and some people are
afraid to do that, and I mean it kind of stripped.
I mean, I've obviously overcame my shyness. But doesn't matter
how you feel about the thing. It's like, would you
actually do if you think something's not right? There's nothing
you don't have to say in an aggressive way. You
just say, look, I can hear this kind of noise
(13:42):
or a lot of times people use. They tend to
have got better with that, but you know, people would
have telegram or WhatsApp or something up and you hear
bing bing bing, stop it and say, hey, I can
hear binging. That's going to annoy the listeners and the
sorry sorry and what I did at one stage, but
I don't do it no more. One stage, I said, oh,
I just check out to make sure I've turned off
all my things, because that was when everyone was. But
(14:04):
I think zoom now is so popular and the different
platforms they are kind of aware to have them turned off,
but there was a time where it was happening in
a lot So that was my way wrong that it
was kind of like, I better make sure, no, I've
turned off all these things. But it was really kind
of reminding the people. The other thing is it's just
the marketing kind of it's a lot of people. They'll
do the preparation, they'll do the editing, and they just
(14:29):
blasted out to you know, maybe LinkedIn Facebook X, and
then they're answered the next one and you unfortunately people
don't want to hear this. But you should spend as
much time marketing it as you do the other part.
That's the most important and don't just blast it out
there because like say the Polish one, I'm in forty
(14:51):
eight groups. I think big Facebook groups. Yeah, I'm in
foreigners and Poland foreigners and which foreigners at Polish inning, UK,
Polish in Ireland, Chicago, different places. But they are groups
that are interested because a lot of the time a
Polish person moves somewhere and finds a local and then
they want their partner to learn, or they have kids
(15:12):
and they want the kids to learn before they come
back and meet the grandparents or something like that. So
there's a big audience in these platforms. They're not just
people Polish speaking only Polish and that gets and that's
got millions of downloads, and I think it's because it's
gone to the right places. Whereas so you know, if
you're doing a mental health podcast, you know, go to
places where people are looking for that. Don't just and
(15:32):
it might seem it's a simple thing, but so many
people don't do it. And what happens is a lot
of times people they'll go to podcasting groups. There's a
lot of promoters and everything, and there's groups and sometimes
you can see twenty thousand and thirty thousand and you
get excited, Oh, I'm in a group of thirty thousand,
But that's like being in a group of thirty thousand
doctors and you're trying to find the patient. It's the
exact like you're going to I'm not getting no engagement
(15:55):
and attention to what's working, because if you're putting it
somewhere and there's nothing, there's zero crickets. Still, don't waste
your time doing that. Same with the video challenge, like
I you know, I tried about twenty different ones. There's
so many different ones out there, and I just stick
to the main ones. I do YouTube, I do bitchoot
and rumble. Okay, I could do a lot more, but
they're the ones that are serving me best. Because if
(16:17):
you've got only so much time and shorts as well, shorts,
I'd encourage people to do repurpose your content. You can
use opposite this software. I get my team to do it.
And what I do is I edit every single show,
so I make all the show notes and because I'm
(16:38):
totally like in tune with the conversation and I know better,
a lot of people outsource the editing, and yeah, you
can do that. You can outsource the editing. But if
you want to get the best clips, no one will
know it better than you because it's your show and
you understand it better. And you know when was like oooh,
that's an a hammor. So when you're listening again, you go,
(16:59):
so I down the timestamps and I'm not sure you
where do? I mean? I only found this uping not
so long ago. But when you're doing YouTube, you put
the timestamps, so you put zero zero that right, and
that you click and then it brings you to that point.
Because not everyone is interested in everything, but you could
have a point and they'll click on that and they
could just say ooh, I like his style or I
(17:19):
like her style, and then they listen to more. Even
if you've even if you've only served them from that pit,
it's still a view and it's still they might subscribe
or they might come back and the algorithms might show
it again. So little things like that, and you can
actually when you're putting your type, you can have a
slash and then act. So for example, I've got a
right colman for all my shows are at Learn Polish
(17:41):
and then you have the podcast as well as a
parent down the end and you're just making knees up
so people click on that and they can bring them
to where they'll find all the different you know, some
people as Spotify or Apple and things like that.
Speaker 1 (17:55):
All right, but yeah, they all come together, they all
work together. And I I love that you are saying.
What you're saying is that there are so many things
to look at with your podcast and with engagement. It's
not just metrics, although metrics it's a big part of that.
Looking at where your audience drops off or their engagement
picks up, and looking and sort of analyzing to see, okay,
(18:18):
what could I do differently to better engage my audience.
Also listening to your audience, Like you said, you listened
to advice, You listen to when your audience says, okay,
I like it better without that intro and you removed it.
And again with marketing, just finding the right places to
(18:39):
share your show. That's so important. I'm glad you brought
that up because that's something that we're all guilty of
just kind of like, you know, put it out there
and forget it right, and we think that, okay, well
just do YouTube and then we'll do Instagram and TikTok
and that'll be it. But there's so many platforms, and
like you said, with the podcasting Facebook groups, we're all
talking to their work, preaching to the choir, we're singing
(19:01):
to the choir there. We're all doing the same thing.
And so you know, why not find groups that we
are definitely where those people are looking for what we're doing,
and so when we put our podcast there, then there's
more audience, more of an engagement with our audience, more
of an opportunity for to have that audience. So I
(19:22):
love that you are helping us to figure out ways
to better engage and you also because you run six
different shows, I would love to know about all of
your shows, like what are they and tell us about
like how different they are from each other and kind
of what got you to what inspired you to start
(19:44):
each of them.
Speaker 2 (19:46):
So, I mean I mentioned the speaking So that was
the first one. The next one was the meditation podcast.
When I lost everything, I started to get into meditation.
It just I came across a six phase meditation that
was like about twenty minutes and I like it and
I created it myself in my head. And what it
is is kind of gratitude. What are you grateful for
(20:08):
because when we lose everything, because I know there's millions
of people going through this kind of thing, foreclosure and
everything every day. There's people all over the world going
through this, so everyone's fighting their own battles. And it's like,
instead of thinking lack what I'm lacking, think of what
you've got. Be grateful for it. If you've got a
roof over your head, if you've got somebody that's given
(20:29):
you a cuddle, a child, parent, a spouse, whatever, be
grateful for that. And the other one was forgiveness because
I had so many different cases big money. It was like,
I said, I need to forgive this. I need to
forgive them because it was eating me up. And I
was kind of meditating thinking about kind of forgiving and forgiven.
(20:50):
Some are easy, there was others I just couldn't do it.
And how I actually managed it is I brought them
back to the child. I said, we have unconditional love
for a child. And when you see a child, you
just you know, there's nothing more beautiful than a baby.
You know, like baby grabs your finger, you just you
just melt. And I brought them back to that, and
I said they were born pure and what happened is
(21:13):
whether it was alcoholic parents, abusive parents that created who
they were, or the parents were working so hard because
I know, unfortunately in this day is some people are
doing three jobs just to put food on the table,
and their kids go out and they take their eye
off the ball, their kids hang around with the wrong
people and they go down the wrong road. And that's
how I said. I said they were. They became who
(21:35):
they were from external circumstances. So I was able to
forgive them for that and what they'd actually done it
was me. It released it from me because nobody's thinking,
you know, the people that hurt you don't be thinking
about that, but you were, and then you just release it.
And I encourage everybody to do that no matter what
you're going through, whether it's a relationship, breakup, whatever it
work issue something, just keep practicing that and I guarantee
(21:57):
it works. It's like, just try to come from passion
heart centered and you will feel so much better from
doing that. And you're probably going, hey, well where that's
about the podcast. So this is how this happened with
the podcast I was listening. They actually one became paid
and the other disappeared and I was like, I want
to create a podcast that's going to be free forever,
(22:20):
and then meditations from one minute to about two hours.
I also have conversations on yoga, breathwork, chackers, different things.
So it's kind of trying to find your piece, what
of her resonates with you, And that was the purpose
of that, and yeah, it's been successful as well. Yeah.
The next one is to learn Polish. So I'm Irish.
(22:43):
I moved to Poland eighteen years ago. And when I
went first, I went to university for a month, kind
of fully intensive to learn the language. But there was
about ten or twelve different people there. They all had
some level of Polish. I kind of none, and it
was a waste of money, waste the time, and I
kind of got nothing from it because they didn't. It
(23:05):
was just kind of a university just chugging through the
way they they normally do, just take your money. So
then I had a lot of companies and when I
was in the evening, I got somebody. I heard somebody
come and teach me a couple of times a week,
but I was so exhausted because I'm in early borke.
Sometimes I'd get up a five or six and I work.
I just kind of go, and by the time I
(23:26):
kind of stopped, I was kind of exhausted. A few
times I fell asleep as she was teaching me the
Bawlish and it's embarrassing. But what she did is she
got me, she got me tennis balls and she made
me walk around and surprisingly it actually worked. It helped
me to not get tired and retain stuff. But eventually
that kind of phase. Then I went and got more
lessons and I ended up marrying the teacher and it
(23:50):
didn't work. I have a child, but I have a
good relationship. We ended up getting at the book. But
we were an unusual that we actually we get on
very well. And I said for school, I said the
podcast would be great. So I was the student, she
was the teacher. And what I do is with education,
Like we learned Irish from age four to seventeen and
(24:13):
now I was in the school from four seventeen, then
went to college and I can't really remember. We were
made stand up and say prayers. I can remember the prayers,
but it was just taught wrong. Same at French and
did French for three years again wrong. I don't know
anything I can say. Pal sage just spiag French and
she pel but like something that you could learn in
a week. It's pathetic. What what I did is like
(24:34):
because I had a lot of people working being they
could write fantastic and they'd be saying about simple present
and simple past, simple food, and you're gonna we don't
use that. You just need to talk. And my main
thing was if you're in a country and you want
to go and get your car fixed, you need to
know what to say if you're getting a bus ticket,
if you're going to the dentist. And they were five
(24:56):
to ten minutes, but there were stuff that would be used.
It's not that we don't touch on grammar, but slowly
introduce it and just kind of mention it, but make
and it just resonated with people and it has got
millions of downwards. It's it's yeah, it's and it's strange
and Iris Sky teaching people Polish. But you can do
anything in the world.
Speaker 1 (25:15):
It must be there must be something special about the
way you're teaching it.
Speaker 2 (25:18):
So yeah, it's I think even with my my youngest child,
he's eleven and he's Polish, but he's English. He's top
marks in English and it's like I'm never pushing anything.
I'm doing it. And like if we're watching the Telly,
we watch it in English. And it started off with
kind of like the Simpsons. We shouldnt you know, we
enjoyed the cartoons. Watch the Simpsons in English and without
even realizing it, and the same with the games and
(25:40):
stuff like that. And even if we're kind of writing
on what's up, I'm never kind of correcting. I just
reply with the correct word, right, and just and even read.
I love reading. I read over one hundred books. I
got him to read one hundred books, and just just
the reading, you know, obviously their kids books, but the
worlds that he's learning. And it's just the case of
(26:00):
cause most people ram something down with child's throat and
it's just just do it in a way that they
thoroughly enjoy it and they'll embrace it and easy. Yeah
he loves he loves English. Now he loves it and yeah.
So yeah, so that was the fourth one or the
third one. The fourth one is kind of my main one.
It was the one that I really wanted to do,
(26:20):
is called The Awakening. That's the one exposing fraud and
corruption but with solutions. That's the one with the masks
that you can see.
Speaker 1 (26:26):
Yeah, I see it, I'm behind you, and.
Speaker 2 (26:29):
Yeah, I mean I've I've done lots. I've had a
lot of famous guests on that of doctor Peter McCullough.
If you know them, I'd have David I, I'd have
Mickey Willis. He's the guy that done a lot. And
it's kind of we there's a lot of podcasts out
there that's kind of the doom and gloom and telling
you and is it helping you? And my thing is
(26:50):
become aware of it, but what we can do about
And also I talk about the health stuff and things
to just make your life better and it's all little steps.
So that's why that I thoroughly enjoy. The next one
is the crypto. With the crypto, I saw so much
kind of rug pull scams and I didn't like what
was going on in that world, and I didn't want
(27:12):
to put it into The Awakening because I said, not
everyone's into blockchain technology. So I created the crypto even
though I didn't really understand it was I read a
lot of books and I was like, I don't get this.
I was even introduced to bitcoin in twenty fourteen, I
went to Licktionenstown and there was the guys that set
up the bitcoin ATMs in Poland were trying to get me.
They were trying to give me and they were saying wallets,
(27:33):
and I don't get it. And then I was reading
books to try to understand. They were so bad, so
I wanted to just simplify it. And then I've got
a lot of guests on and I'm explaining all the
different things that can go wrong, what to be careful about.
Even like a lot of times like if you're kind
of if someone passes on, you can have a will
with your your assets and your bank accounts and stuff
(27:54):
like that, but most people they're not sharing their their passphrases,
different ways of hope people are doing that. How you
can protect it because you don't want to give it
to a slister, because some solicitors are fraudulent, So you
just how to in case something happens, because some people
have millions in crypto and you don't want it to
just disabear to the eater. So it just things to
(28:15):
be aware of. And also like the different platforms to use,
the different wallets and things like that. So it's enjoyable.
I'm learning it myself the nts and so that was
kind of the whole purpose, and people are enjoying. And
what's strange is there was a load of experienced crypto
people commenting I didn't know that. So I think my
curiosity because sometimes people think you have to be an
(28:37):
expert to do a show. You don't because you don't
just learn as you go. You can learn from the
experts and just be curious and ask the questions exactly
and that makes you then more knowledgement. And the final
one then is the pod Father. So that's the one there.
It looks like the Godfather hang down in the micro
over the mouth and I help people as well get
(28:58):
on a podcast. One guy, I got a man about
two hundred and fifty shows, but when about one hundred,
he says, you're the Podfather because I was getting a man.
A lot of good shows are getting a lot of
clients and everything, and I just thought, I like that
the pod for that. That's nice. And with kind of
said BBC in the UK, CNN and all these different things.
They're just regartitating lives, and I said, podcast is a
(29:20):
great way for people to get information out that people
can understand, but I've been hidden agenda or a sponsor
that's actually telling you what to say, and a lot
they're kind of motivated and they go and then after
three episodes they're gone, or ten episodes they're gone, or
they're looking at the numbers and they think, oh, they're
comparing themselves with the big boys like Rogan and mister Easton,
(29:42):
they're gone, and it's like, I'm just giving tips to
share that hey, you can actually go in and learn this.
They're all three. Go in and listen and pay attention
to what we're sharing, and your numbers will increase. And
that's the purpose of this show. So I was started
off with solos where I was just doing it, and
then I started getting interview so people can they either
send me video recordings or they come on and they
(30:03):
share their knowledge because every single podcaster is doing something
and I'm learning, Like with all my guests. Every time
there's something that goes, oh, you know, it's like you know,
like substack doing on substacked, say even take like X,
you know, you to put up the you can put
(30:25):
up the shots of instead of sharing the link that
it works better. And each time it's just if you
have a little book or something and make notes and
just act and eventually didn't when you're doing it automatically.
But it's that that's the purpose to keep people in
the game. I love that.
Speaker 1 (30:41):
What I'm hearing is that there is freedom in podcasting
to kind of do whatever you feel like doing. You
can run as many shows as you want. You don't
have to be an expert in all of the topics
and the niches that you ascribe to and whatever that
you you feel the need to explore. You can do
that through podcasting. And you're sharing with us right now
(31:02):
how your interests are leading you into just exploring more
and more, and how you don't have to have it
all figured out, and you're learning as you go, like
you said with the Crypto, like you're learning that along
with you have guests that are maybe experts in those things,
but then you're learning from them, and your audience, who
thinks that they've already learned it, are learning new things
(31:24):
as well. So I think that's amazing and I think
that's really encouraging for us as our listeners today are thinking,
can I really start a podcast about this thing that
I'm interested in? But I'm not an expert in it.
Yes you can't. It's definitely possible. And also I wanted
to ask you. I mean, I love that you have
six shows. I love that you are really passionate about
(31:46):
what you do. Now, I did hear you say that
you helped one of your clients get on over two
hundred shows. So I'd love to ask you about that
strategy of growing your business through leveraging guest interviews, and
if you can share with us, like how how that's
been successful for you and for your clients, and how
(32:09):
how can we how can we do this? How can
we implement this strategy?
Speaker 2 (32:13):
So there's a few things like what I have is
in my forms I've got Are you interested in sponsorship?
Do you want to be a sponsor to? Are you
interested in, like say, starting a podcast or improving and existing?
Are you looking for a virtual assistant? So I'm never selling,
I've asked you are you interested in this? So people
then click the box and then I just follow up
and then have a conversation later, so it becomes easy.
(32:37):
And you know, sometimes people think it's the numbers and
you get you know, you do your inserts, your digital
inserts that doesn't really work. You need massive numbers, and
even at that, you know, to me, it's a lot
of the companies that are doing that are not companies
that I would actually be interested in doing. So if
it's an energy drink, if it's a gambling I'm fighting
(33:00):
all that kind of stuff. McDonald's. These kinds of things
fastening not for me. So I'm not going to compromise
based on that. So what I would say is, whatever
you're doing, your main thing is whether you're coaching yourself,
you've got your own business that promote yourself, let people
know what you're doing, what you can offer and like,
because then they're listening to you, they're listening to your
(33:21):
skill set. And even if they're not interested in doing that,
as soon as somebody mentions whether it's the podcast now
or whatever the person is doing, it's share what you're
doing is one of the most importantings. Affiliates is another
way of getting some money. So, like, I have some
affiliates that work very well, and sometimes you can just
have them at the site, and you know, because you
(33:42):
can depending on what way you do the website, you
can have a link that shows all that. But just
pay attention to it because sometimes unless they've got tracking
and you can trust them, because there's been times even
with tracking that I caught them out that they won't
pay me, and I only knew because somebody told me
that they got it, and I just just cut them,
(34:03):
you know, just go, yeah, I started playing that game.
They're gone. And you'll find ones that you don't even
you go, oh, check comes in the boast. You know,
you see pay ball or whatever it's paying, so you
can find ones for that. The other thing is you
can repurpose your content. So with your interview, people are
sharing valuable information and you can then extract that and
make a book from it, are a course and you know,
(34:25):
you know, it's everything is easy to do, but it's
also you know, it's like I'll have to do so
if you want it, you can do anything. And even
say on the practicing, like a lot of pipe will think, oh,
I must be really I am not a technical person.
It's like I have audio technicus mics from the start
of a spare mic just in case I know people
use the mixer and all these different things. My experience
(34:47):
with a lot of people is every time something goes wrong,
they're panicking. I don't know what's wrong, and they're resetting.
Then they're plugging in leads and everything. I never had
that problem. It's a USB that goes into it. Editing
is easy regarding as easy. You can use Zoom, you
can do stream it. There's a load of different platforms
that are there. There's plenty of free resources. So I'm
always conscious of people's budgets as well. I mean, yeah,
(35:08):
people can hire you to coach them, but not everyone's
got Sometimes people are under knees and it might be
a way to just bring in some additional income from
and you can get the in from I mean, I've
even done some videos where I've done some trainings for
thirty minutes. That's on my YouTube. That's three And it's
like unconscious of people's budgets as well. So you can
do it on a shoe string budget, that is, you know,
you can get a mic for a hundred bucks. You know,
(35:29):
you can get small lights and camera and just to
improve as you go along. And that's what I would
say that like all these different things, they'll start bringing
in the money and like say even part match where
we can like I've got plenty of checks from that
and it's like you get it, it's not, but it
can pay for sake calendar and if you want to,
and that's all you do. Just balance it at the start,
(35:51):
but don't make it about that. For me, it was
always about the mission. Don't make it about the money.
But then just kind of just pay, Like, just have
a say, how can I actually leaverage office. Sometimes it
could be a guest coming and you could just do
a partnership. You just don't know, and just explorers.
Speaker 1 (36:06):
Explore, right, right, And so one thing sort of leads
to another, right, And so if we don't explore, we
don't know what opportunities.
Speaker 2 (36:13):
Could be available.
Speaker 1 (36:14):
And then also I like how you said that you're
thinking with the mission in mind, not so much the
money in mind. And that's really important because when we
get into podcasting, if we're thinking that this is going
to be overnight, we're going to make one thousand dollars,
you know, through our podcast selling a product or a
course or just this quick turnaround with gaining subscribers and followers,
(36:39):
it's not quite that simple. And I'm glad that you
said this is about the mission, because it's the mission
that keeps you going. It's the mission that keeps you
continuing along this journey, and we pick up those clients
here and there, And like you said, there's affiliate opportunities,
there's collaborations, there's anships, there's a lot of different things
(37:01):
we can do to monetize the show, but it has
to be about mission first. Otherwise there's what's the purpose?
So thank you for sharing that. And I know there's
a lot of people right now listening that are thinking
how do I get started? Like I've been hearing you
guys talk about podcasting forever. I have a show in mind,
I want to get started, don't know where to start,
(37:22):
and you just talked about tools. There's so many resources
and first steps in terms of equipment, but as far
as mindset goes, what first steps would you recommend for
a new podcaster.
Speaker 2 (37:35):
I think mission is important thing and just kind of
what I talk to if I'm having claims gone through it,
I kind of say, come in at least for a year,
make a commitment for a year because once, like most
people wants to do them for a year, they just
enjoy it so much. They'd end up learning so much
(37:55):
from guests. Don't matter the numbers if your life improves
based on the information that you're getting from a guest.
I mean onhealth and everything. I have learned so much
that I would never have known based on this, and
you can't put a price on something like that. So
it's and don't fare it. It's like sometimes people go,
I don't like the son of my voice, I don't
(38:16):
like myself on camera. It's like, it's okay, just do it.
Just do it. And what I would suggest to people
that are thinking is starting do a podcast tour first.
You can just go. And there's even look at one stage,
there was a guy called Rohan Alawala. He's helping people
in Pakistan. He's trying to get them that they're getting
a thousand dollars a month. So there's a lot of
(38:36):
kids and there's even adults that are trying to interview
people that are doing live. They're doing it on stream
yard and I did about twenty or just to help
because I'm just kind of impressed that there's, you know,
a thirteen year old or a sixteen year old. Even
that we're done, and some of them are getting like
a couple of thousand views. But even if you're nervous
about doing your kind of own area. You can do
(38:57):
something like that, do twenty into their crying out for
people the interview, they'd love it. Wait and have a conversation.
But you're also learning, you're learning your story. You'll improve
your story. The more shows you do, you realize what
kind of touch because even as you're talking to your guests,
sometimes they just go and you go, oh, that touched somebody,
and you might you might just think it's just a
normal story, and then you start going, I must ensure
(39:18):
that I use that, then start doing it on the
local podcast. I just you learn from the form. So
when they're getting you on, they'll all every single person
has the difference. Some people want to do a pre interview.
Some people they'll just have to just come on. That's it.
I don't do a pre interview, but I know some
people do. Some people do very bad. They just say yeah,
(39:39):
and you're doing the interview six months later and they
don't even know what they were going to do. So
it's a waste of time. So if you're going to
do pre interview, try to do it as close as
the print and make notes because you're disrespecting the person
if you want to come on, to make sure that
they're actually a suit for the show. And if you're
not making notes, you're just doing it just to decide
to be because sometimes it's ego driven as well for that.
(40:01):
So but if you really want to do this, it's
like for me, I don't do because it's time consuming.
It's like my time is very valuable, and it's like
I'm doing the research because if someone's requesting, I'm going
checking things. And then sometimes you might just have a
quick listening and you go all right, yeah, I like
what they're going to talk about. Right, So by doing that,
you're you're making sure that you know you're getting the
(40:22):
right people. You're just you're kind of valuing your time.
And another thing is like with the numbers. Sometimes people
are putting so much attention to the numbers and they're going, yeah,
it's not working. And if you're just say, if you're
doing a speech for someone and you go into a
room and there's twenty people, you're you're happy there's twenty
(40:43):
people sitting in that room listening to you. For talk.
Because some podcasts they can be fifteen minutes, they can
be an hour, even something go two hours, and if
they come back next week, you would go back because
you'd be delighted and if something to leaven two new
com or three new com But don't be comparing yourself
with the people that have massive budgets and have ten teams.
If you're just and just listen to the comments and
(41:05):
just pay attention and like say Spotify, you can put
to a poll and it'll give you a result. You
can ask a few questions or just comments that people
come in. You get so much information from people or
even pay when you're looking at the analytics, I was saying,
it's start the start, but there's also the analytics of
which shows are actually doing very well. So for example
(41:25):
and The Awakening, I realized sovereignty because when I went
through everything, I realized, hey, how can they do this?
In idea over one hundred court cases. I was like,
I don't like this. I could see judges being fraudulent.
So I started learning. I've read about twenty books on
common law, sovereignty, natural law, this kind of thing. And
I got a few guests on and I was like, oh,
this is popular. These are getting the most views. So
(41:48):
I make sure at least monthly there's someone coming and
talking about that, and if not more so pay attention
to what's resonating with your listeners and don't because you
could say, oh, but I I like talking about, say,
flowers and pottery on and I get somebody on and
they can be totally interested in something else, like yeah,
(42:09):
you can still do your pottery eating whatever you're in,
but make sure you're serving your listeners because if that's resonating,
that's the one that they'll share. Because everyone has their
own little groups and when you ask them, hey, if
you can like for example, and the way I'm heavily censored,
and I just say to people, look if you can
share it on a WhatsApp group, telegrammar group or something
like that, because they don't show it on say Facebook,
(42:30):
you get creative. But when you ask and you've got
the right listeners, they go, oh, he's talking about the
right things. He knows what's going on in the world.
So they'll share it to the groups. And that can
get you like, I mean, I do all these different things.
That gets you up the charts. Yeah.
Speaker 1 (42:45):
Yeah, So it's really just about listening along the journey
and making it a life long or however long you
expect to be podcasting. For me, I'm just thinking this
is life for me and making it a lifelong journey,
and just listen, be very careful to listen to what's happening,
receive the feedback, make changes as you need to, checking
(43:08):
those analytics and seeing what's resonating with the listeners, what
is kind of dropping off and what's picking up, and
just kind of see where you need to go from there.
So that's really really good advice, and it will help
us to focus on paying attention to what we're doing
and not just throwing things out there just for the
sake of it, and really looking closely at what we're doing.
(43:32):
So you offer some coaching and a course I believe
about podcasting. So we are here to help podcasters start
podcasting and for those who are already podcasting to just
feel comfortable to keep going on this podcasting journey. So
what do you have to offer that could help our
listeners be better podcasters?
Speaker 2 (43:54):
So the course, it's kind of it's it's really gared
for somebody that hasn't never start and just takes them
through everything from website domain, the logo, and I have
a few tools as well because I use like an
Excel sheet for everything I do, A track and I
use the color coding. So it's like I'm making sure
that the averages are constantly increasing. So I've got that,
I've got different places to host, so it's like it's
(44:16):
like buying a car. You know, you can't just say
go here, because I never tell someone do this. I
just say you can use these, and there's some of them.
They're free, but you have only two hours and then
after ninety days it's there. So I make them aware
of all that. So the course kind of covers everything
like that. With the coaching, I deal with people starting
or existing ones and what I do with let's say,
(44:38):
if they're existing, I'm just listening. I'm listening to exactly
and I just give it tips and like sometimes I
just totally change it, like change the logo, change their
how they're introducing and everything, and you know, like you
see they're kind of shot. They're going wow, and they
start seeing themselves in the charts and everything, and I
tell them share everything because sometimes people are afraid to share.
(44:58):
I mean, if I'm in the charts, share it. Share
you know, if you get number one, if sometimes being
number one in countries I didn't even know what existed,
like it's like share it because what happens, and like
if you can share with the flag as well. Sometimes
people they become curious you're number one in Cyprus. I'm
from Cyprus, and they're just curious and you know, you
just don't know and they starts here, so like that
(45:19):
that that's that's an important thing.
Speaker 1 (45:21):
That's amazing.
Speaker 2 (45:23):
And what I do is every single person is different
personality types and so I'm not a kind of boom
boom boom boom. That's not how I operate. I kind
of find out what your style you like, to take
ease and make sure everything is right, and we kind
of cruise along. That's cool. If you're abler boom boom,
boom boom, I'm running with you. We're going. And also
(45:45):
it's not a case of when we decide to have calls,
but also I give my what's up, so you can
leave advice message or write something and I write back
or give advice and I'll say, okay, do this because
there's sometimes something will pop up and you don't want
to be panicking and I'm just there for you. And
it's like people love that and it's kind of it's
in my interest to make sure that you do well
(46:06):
because I get pleasure all of making sure that people
stay in the game, especially if people are mission driven
as well, because there's a lot of shows that are
just helping people, and it's like, if you want the
world to be a better place, right then if there's
a show that's doing that, it's like, great, I know
you're kind of you know, you're actually helping more by
actually me helping them as well.
Speaker 1 (46:24):
Exactly exactly. That's why I love talking to podcast coaches
because that's that's what we're here for, to help podcasters
do the best they can. And it's like you said,
it's your best interest to see them succeed. So how
can our listeners reach you to find out more about
your course, your coaching and what you offer and listen
to all of your shows.
Speaker 2 (46:43):
So it's a Roycollan dot com if they're watching them
see it, that's scan the QR code and it's cu
ghl in dot com. And basically, if you're looking for
a virtual assistant that are helping you kind of create
arts and do anything, we've got very good packages because
we do it rather than hourly basis, we do packages.
That's at CREA dot org.
Speaker 1 (47:03):
Very cool. Thank you so much. Roy, you were awesome,
so helpful, and I love hearing about your journey and
you're you're just you're just phenomenal in the podcasting community.
Thank you so much for what you do.
Speaker 2 (47:15):
Thank you very much. To turn to Jock the conversation
Hi, everyone, Welcome to the Soul Podcasting podcast. I'm excited
to have my guest today, who is Roy Colin, and
he has founded over twenty companies across five countries. He's
launched so much on his business journey. He started at
age nine, and so we're gonna have to talk about
this and all the things that he's been able to do.
(00:35):
But he's also had some setbacks and we'll talk about that.
He's built six podcasts and they have ranked in the
top point five percent globally. He's also edited over fifteen
hundred episodes. That's amazing. Welcome to the show, Roy, Thank
you very much, thanks for having me on here. Welcome.
I'm so glad to have you here.
Speaker 2 (00:56):
Now.
Speaker 1 (00:56):
I am curious about you having launched over twenty companies.
That is amazing, and I want to just kind of
see like how that all started with you and your
entrepreneurial journey. You started at nine, so kind of share
a little bit about some of the different companies you've started.
Speaker 2 (01:16):
Yeah, so I mean people who kind of go, hope,
just start at nine. Now, I went around and I
was washing cars and delivering leaflets and doing a bit
of gardening, kind of stuff for people. Then at eleven
I started doing a newspaper round and I did that
up to college, and with the money from that, at fourteen,
I bought a lawmar So then I was going wrong
cutting grass. At eighteen I was into motorbikes. I got
(01:37):
my motorbike. Then I kind of saw a bit of
a market for that, so I was buying and selling motorbikes.
I'd buy a motorbike, spruce it up a bit, maybe
paint it, and sell it on. Sometimes a few days
later I make a couple of hundred bucks. Wow. So
it was going to always in me. I studied construction
economics and management, and then I started working for a
mechanical contractor. So I worked for two companies for and
(02:00):
a half years, and then another company for something like
train app, but joined the first one. I sat up
another company with that doing a website design, but another guy.
So it was kind of always in me to kind
of entrepreneurial. And then eventually kind of moved to Poland,
was doing a lot of real estates and yeah, just
different company in Ireland, company in England, yeah, Estonia and Poland,
(02:24):
and yeah, I'm just learning different things and always looking
for kind of tax optimization and kind of way will
this work for me?
Speaker 1 (02:31):
Yeah, that that sounds like the kind of background that
a lot of podcasters tell me that they came with
that entrepreneurial mindset. And so that said, how okay, so
you're running six shows right now, and and you come
from this this entrepreneurial ideas of just kind of getting
the self starting idea of you find something that you love,
(02:54):
you get started with it, make some money, move on
to something else, find something you love. So there's there's idea.
Now what first drew you to the idea of podcasting
and why do you believe it's such a powerful platform.
Speaker 2 (03:10):
So it would like to be that I listened to
podcasts and I decided I wanted to do But that's
not the story. The story is I was doing a
load of different businesses, and I was doing real estate
at a lot of syndicates, So I got a lot
of Irish investors, bought commercial property, development property, you know,
building blocks of apartments, houses, and when the crash happened,
(03:31):
it took a bit a while to come across the pond.
I was still doing Okay, the about fourteen people on
my books and the investors who were all bigger than me,
like some of them were worth ten twenty million euro.
They started getting in trouble and I thought this was
like a hiccup in life, the way I thought, yeah,
maybe a bad spell and then it'll come right. And
it never came right. So I started to putting money
into some of them, thinking it'll come right later, and
(03:54):
it didn't, and then everything kind of came down. I
was the president of all these companies and nobody he
told me that usually with a limited liability company, and
it fails, you kind of go lessons learned, Let's start again,
let's do something and kind of you know, dust off
the pain. Well, when you're the president, you're personally label
(04:15):
and nobody told me that. So instead of making about
five million dollars, let's say I was personally label and yeah,
and just through that then saw so much corruption with banks,
with bailiffs, with so many different institutions, and I was
like WHOA eventually got the dexclaerk got everything started out,
went to an event and the event was what's your quest?
(04:38):
And I said at that I need to expose this.
That was my mission. You know, what what am I
living for? I need to have a mission to help
people not to go through this. But also at the
event there was two brilliant speakers and I hated public speaking.
Even when I was working for the construction company, I
was running like ten million euro jobs and when I
had to speak, you know, go to like say with
the client and the architect in the builder, my voice
(05:00):
is I just didn't like it. But I knew to
get my message out I needed to become a good speaker.
So when I came back, I joined Tossmasters. I joined
another club. I formed my own club, a morning club
and entrepreneurs Club. I became a coach. I entered all
the competitions, got into the final of five countries. I
did an open Mike ted X, I did open comedy
(05:21):
and became a distinguished toastmaster after three years. Was kind
of the top thing that you get. And during that
kind of phase in the speaking there was another event.
I went down. A guy outside of the event said hey,
I'll teach you how the podcast and I just kind
of went I was listening. I think I was listening
to a few at the time. Joe Rogan is something else,
and I went along. It was just curious and and
(05:43):
I went, I can do this. And my main thing
at the time was like I want to do it
an exposing fraud, but I said, I better earn my
craft for some of My very first one was in
twenty eighteen. It was the Speaking podcast, and it was
basically to kind of help people overcome the fair, but
I didn't help coaches stuff like that to become better speakers.
And because I knew so many people from kind of
(06:05):
doing the competitions, I had plenty of guests to come
on and then kind of just built it from there.
So that's how I started.
Speaker 1 (06:11):
That's amazing. So you had so through your pain and
through your experience, you created platforms to help others to
share what you went through and to kind of like
just tell other people, like to warn people about what's
out there. But you were afraid to speak, and you
actually forced yourself to. You joined Hostmasters, you started public speaking,
(06:34):
you got on stages right, and yeah, and here you
are now podcasting and now speaking is your thing.
Speaker 2 (06:41):
That's amazing. Strange and like because sometimes people they say, oh,
I'm shy, I don't like speaking, Like I tell you
how shy it was. I wouldn't when I was younger,
I wouldn't go into the shop. I'd get my friend
to buy the sweets. When I was eighteen, I was
a good bye. I didn't start drinking till I was eighteen.
We're allowed to do that in Irland. I know it's
twenty one in the stage, but we're okay. I wouldn't
go up to the bar when it was my role,
(07:01):
I just give my friend the money. Well, it's just
too shy. So and even when I joined the Talks Masters,
I went to the first meeting, I have to bring
people with me, and they said this is good, but
we don't have time. And I wouldn't. I didn't want
to join it on my own. And the only reason
I joined there's a new club opened a few a
month or two months later, and I said that everyone
will be new, and I just kind of went deep in.
(07:22):
And then I started reading kind of ted X books
and speaking books with John F. Kenny. So what I
say is we have a crutch in life, and it's
a lot of things. Sometimes we tell our sort of
a story and don't be doing that because if I
can go from that to there, everyone can, you know.
It's just like sometimes we go that's my excuse in life,
and that's who I am. You know, like I'm an introvert,
(07:42):
I'm an extrovert. I'm this time that And it's like
you can be anything you want, just make a decision
to do that.
Speaker 1 (07:48):
Wow, that that's powerful, because that's kind of my story.
I've I've I've always considered myself an introvert. I've had
to push myself into what I'm doing now and speaking
every day. I'm surprised that I'm doing this because I
don't like public speaking. I don't like being in front
of an audience. And now here we are on YouTube
(08:09):
and here we are. You know, running all of these shows,
you have helped a lot of clients land in the
top ten percent. Four of your shows are in the
top point five percent. So I'm wondering how, based on
like your experience and all that you've been able to
accomplish and even break through in your life, what do
(08:30):
you think is the best way to grow a podcast
and to build an engaged audience, an audience that not
just listens to you, but interacts with you and loves
what you do.
Speaker 2 (08:41):
So sometimes people will think there's a special secret sauce
that I got all my shows into top five percent
before I get into it's a combination of things. One
like you've got a lovely backgrounder, you've got good color
and sowned. That's a brilliant thing. Death not everyone. Those
are some they just wing it. They use their laptop
(09:02):
for them. They say, oh, this is great. So you
have to have quality is the most important thing. You
have to have good sound because if somebody is listening
on a device a good quality sound system, they're gone.
If the quality is not good, they're gone and they're
not coming back. So you kind have to make sure
don't just wing it. Or if there's an episode and
it's like you know a lot of problem, you go,
(09:23):
I'll be grand. I need to get something. Ouse don't
don't don't compromise. You know, this is your show and
you have to make sure that you're the producer and
you're the director and your marketing is so make sure
that it's a class the whole time. So that's one
thing that's right. The other thing is like, like you've
done your preparation. I know that, and like just from
our correspondence and everything, and for anyone that's either has
(09:46):
a show or looking to start. It's very important whether
you're guesting, are you actually coming on that one, you're
listening to the shows, or you're you're researching the person,
and then you can have a better conversation. But there's
a lot of podcasters so while we talk about today,
how was it and and it's like not organized, yeah, no,
(10:06):
and that I've kind of even coached some people and
I'm just telling them. There was a co hosting one
and I said, you're shooting the breeze for five minutes
talking about the weather in Canada. Well, I said, I
don't care about that, and I said, I'm sure a
lot of people don't. And they were like, oh, we
never taught of that. And it's like simple things and
even like I'm constantly evolving, Like I used to have
(10:28):
intro outro, and it's it's a lot of work because
not only do you do the intro and the outrow,
then you have to save it and that's taking time,
slowing down your computer and everything. And it's but then
now I just go let you watch you did just
start all here you go? Because I was looking at
the analytics and do you see people going it goes
down en up. So there's a percentage of people like
(10:50):
and I was like, eh, I'm the same. And with
the Polish one I had on my speaking podcast, I
had a guy I met him through the speaking He
was sixteen, you're supposed to be eighteen in toss Masters
that he joined through his dad, and I was just
so impressed with the way he was doing it. And
but he was a beatboxer, so he did a beatbox
for me and I put it on the Polish podcast
that at the start, and I enjoyed it. I thought
(11:11):
it was cool, and I had it for a few
years and eventually said I'll take this off. I don't
and and about twenty people commented thanks for a move,
that it's cringe worthy. I hate it. Nobody told me,
my goodness. So what happens is a lot of the
time people they listen to a podcast and the out
here and here's your host blah blah blah blah, and
(11:32):
just's five minutes of all bells and whistles, and you
think that's what you're supposed to do. It's like, do
you enjoy listening to something like that or do you
have forward forward? And eventually you just get bored of
it that it's like you know, sometimes like you could
have a thirty second little music clip or something. Yeah,
you know, by looking at your analytics, you go, right,
this is okay. They're staying it's grand. And also pay
(11:55):
attention to the conversations because like some of mine, I
can see one hundred percent, there's others that just drop
off and you're kind of going right. But there was
one the guest it was talking. He was talking about
making bears with bugs, and I know that's the kind
of popular thing. They're trying to get us to eat bugs.
And I thought, because it's kind of popular, I'll get
this guy talk. And when I when I had the interview,
(12:18):
I didn't know that he just jump out a bit
or was he looking to crawl into bed? But his
energy levels are just not there, and I just didn't enjoy.
I just thought, no, this isn't great. But I put
it up there. It went down to eight percent. I
just and it was the worst. And I knew it
was like your intuition kind of tells you things, and
I knew I shouldn't. And so it's like make sure
(12:39):
if you feel, nah, this isn't great, don't don't just
just do it. There was another person I hadn't and
every question that I asked him, he was on about
he was doing, like marketing for websites and stuff like that.
Every question was kind of a pitch and I just said, nah,
I know. He didn't even realize I didn't post it
because he was too much in his own ego.
Speaker 1 (13:01):
Wow.
Speaker 2 (13:01):
So the thing is, you don't have to put it
out there as well if somebody you know comes on,
so respect your show. And also even like if there's
times I've often seen somebody the lighting was very bad
or whatever, I say, can we improve because I put
the videos out. And also if I hear a fan
going or there's different things and I'll just say it,
(13:21):
or you know, if there's noise and there's times I'll
stop it and I'll say something, and some people are
afraid to do that, and I mean it kind of stripped.
I mean, I've obviously overcame my shyness. But doesn't matter
how you feel about the thing. It's like, would you
actually do if you think something's not right? There's nothing
you don't have to say in an aggressive way. You
just say, look, I can hear this kind of noise
(13:42):
or a lot of times people use. They tend to
have got better with that, but you know, people would
have telegram or WhatsApp or something up and you hear
bing bing bing, stop it and say, hey, I can
hear binging. That's going to annoy the listeners and the
sorry sorry and what I did at one stage, but
I don't do it no more. One stage, I said, oh,
I just check out to make sure I've turned off
all my things, because that was when everyone was. But
(14:04):
I think zoom now is so popular and the different
platforms they are kind of aware to have them turned off,
but there was a time where it was happening in
a lot So that was my way wrong that it
was kind of like, I better make sure, no, I've
turned off all these things. But it was really kind
of reminding the people. The other thing is it's just
the marketing kind of it's a lot of people. They'll
do the preparation, they'll do the editing, and they just
(14:29):
blasted out to you know, maybe LinkedIn Facebook X, and
then they're answered the next one and you unfortunately people
don't want to hear this. But you should spend as
much time marketing it as you do the other part.
That's the most important and don't just blast it out
there because like say the Polish one, I'm in forty
(14:51):
eight groups. I think big Facebook groups. Yeah, I'm in
foreigners and Poland foreigners and which foreigners at Polish inning, UK,
Polish in Ireland, Chicago, different places. But they are groups
that are interested because a lot of the time a
Polish person moves somewhere and finds a local and then
they want their partner to learn, or they have kids
(15:12):
and they want the kids to learn before they come
back and meet the grandparents or something like that. So
there's a big audience in these platforms. They're not just
people Polish speaking only Polish and that gets and that's
got millions of downloads, and I think it's because it's
gone to the right places. Whereas so you know, if
you're doing a mental health podcast, you know, go to
places where people are looking for that. Don't just and
(15:32):
it might seem it's a simple thing, but so many
people don't do it. And what happens is a lot
of times people they'll go to podcasting groups. There's a
lot of promoters and everything, and there's groups and sometimes
you can see twenty thousand and thirty thousand and you
get excited, Oh, I'm in a group of thirty thousand,
But that's like being in a group of thirty thousand
doctors and you're trying to find the patient. It's the
exact like you're going to I'm not getting no engagement
(15:55):
and attention to what's working, because if you're putting it
somewhere and there's nothing, there's zero crickets. Still, don't waste
your time doing that. Same with the video challenge, like
I you know, I tried about twenty different ones. There's
so many different ones out there, and I just stick
to the main ones. I do YouTube, I do bitchoot
and rumble. Okay, I could do a lot more, but
they're the ones that are serving me best. Because if
(16:17):
you've got only so much time and shorts as well, shorts,
I'd encourage people to do repurpose your content. You can
use opposite this software. I get my team to do it.
And what I do is I edit every single show,
so I make all the show notes and because I'm
(16:38):
totally like in tune with the conversation and I know better,
a lot of people outsource the editing, and yeah, you
can do that. You can outsource the editing. But if
you want to get the best clips, no one will
know it better than you because it's your show and
you understand it better. And you know when was like oooh,
that's an a hammor. So when you're listening again, you go,
(16:59):
so I down the timestamps and I'm not sure you
where do? I mean? I only found this uping not
so long ago. But when you're doing YouTube, you put
the timestamps, so you put zero zero that right, and
that you click and then it brings you to that point.
Because not everyone is interested in everything, but you could
have a point and they'll click on that and they
could just say ooh, I like his style or I
(17:19):
like her style, and then they listen to more. Even
if you've even if you've only served them from that pit,
it's still a view and it's still they might subscribe
or they might come back and the algorithms might show
it again. So little things like that, and you can
actually when you're putting your type, you can have a
slash and then act. So for example, I've got a
right colman for all my shows are at Learn Polish
(17:41):
and then you have the podcast as well as a
parent down the end and you're just making knees up
so people click on that and they can bring them
to where they'll find all the different you know, some
people as Spotify or Apple and things like that.
Speaker 1 (17:55):
All right, but yeah, they all come together, they all
work together. And I I love that you are saying.
What you're saying is that there are so many things
to look at with your podcast and with engagement. It's
not just metrics, although metrics it's a big part of that.
Looking at where your audience drops off or their engagement
picks up, and looking and sort of analyzing to see, okay,
(18:18):
what could I do differently to better engage my audience.
Also listening to your audience, Like you said, you listened
to advice, You listen to when your audience says, okay,
I like it better without that intro and you removed it.
And again with marketing, just finding the right places to
(18:39):
share your show. That's so important. I'm glad you brought
that up because that's something that we're all guilty of
just kind of like, you know, put it out there
and forget it right, and we think that, okay, well
just do YouTube and then we'll do Instagram and TikTok
and that'll be it. But there's so many platforms, and
like you said, with the podcasting Facebook groups, we're all
talking to their work, preaching to the choir, we're singing
(19:01):
to the choir there. We're all doing the same thing.
And so you know, why not find groups that we
are definitely where those people are looking for what we're doing,
and so when we put our podcast there, then there's
more audience, more of an engagement with our audience, more
of an opportunity for to have that audience. So I
(19:22):
love that you are helping us to figure out ways
to better engage and you also because you run six
different shows, I would love to know about all of
your shows, like what are they and tell us about
like how different they are from each other and kind
of what got you to what inspired you to start
(19:44):
each of them.
Speaker 2 (19:46):
So, I mean I mentioned the speaking So that was
the first one. The next one was the meditation podcast.
When I lost everything, I started to get into meditation.
It just I came across a six phase meditation that
was like about twenty minutes and I like it and
I created it myself in my head. And what it
is is kind of gratitude. What are you grateful for
(20:08):
because when we lose everything, because I know there's millions
of people going through this kind of thing, foreclosure and
everything every day. There's people all over the world going
through this, so everyone's fighting their own battles. And it's like,
instead of thinking lack what I'm lacking, think of what
you've got. Be grateful for it. If you've got a
roof over your head, if you've got somebody that's given
(20:29):
you a cuddle, a child, parent, a spouse, whatever, be
grateful for that. And the other one was forgiveness because
I had so many different cases big money. It was like,
I said, I need to forgive this. I need to
forgive them because it was eating me up. And I
was kind of meditating thinking about kind of forgiving and forgiven.
(20:50):
Some are easy, there was others I just couldn't do it.
And how I actually managed it is I brought them
back to the child. I said, we have unconditional love
for a child. And when you see a child, you
just you know, there's nothing more beautiful than a baby.
You know, like baby grabs your finger, you just you
just melt. And I brought them back to that, and
I said they were born pure and what happened is
(21:13):
whether it was alcoholic parents, abusive parents that created who
they were, or the parents were working so hard because
I know, unfortunately in this day is some people are
doing three jobs just to put food on the table,
and their kids go out and they take their eye
off the ball, their kids hang around with the wrong
people and they go down the wrong road. And that's
how I said. I said they were. They became who
(21:35):
they were from external circumstances. So I was able to
forgive them for that and what they'd actually done it
was me. It released it from me because nobody's thinking,
you know, the people that hurt you don't be thinking
about that, but you were, and then you just release it.
And I encourage everybody to do that no matter what
you're going through, whether it's a relationship, breakup, whatever it
work issue something, just keep practicing that and I guarantee
(21:57):
it works. It's like, just try to come from passion
heart centered and you will feel so much better from
doing that. And you're probably going, hey, well where that's
about the podcast. So this is how this happened with
the podcast I was listening. They actually one became paid
and the other disappeared and I was like, I want
to create a podcast that's going to be free forever,
(22:20):
and then meditations from one minute to about two hours.
I also have conversations on yoga, breathwork, chackers, different things.
So it's kind of trying to find your piece, what
of her resonates with you, And that was the purpose
of that, and yeah, it's been successful as well. Yeah.
The next one is to learn Polish. So I'm Irish.
(22:43):
I moved to Poland eighteen years ago. And when I
went first, I went to university for a month, kind
of fully intensive to learn the language. But there was
about ten or twelve different people there. They all had
some level of Polish. I kind of none, and it
was a waste of money, waste the time, and I
kind of got nothing from it because they didn't. It
(23:05):
was just kind of a university just chugging through the
way they they normally do, just take your money. So
then I had a lot of companies and when I
was in the evening, I got somebody. I heard somebody
come and teach me a couple of times a week,
but I was so exhausted because I'm in early borke.
Sometimes I'd get up a five or six and I work.
I just kind of go, and by the time I
(23:26):
kind of stopped, I was kind of exhausted. A few
times I fell asleep as she was teaching me the
Bawlish and it's embarrassing. But what she did is she
got me, she got me tennis balls and she made
me walk around and surprisingly it actually worked. It helped
me to not get tired and retain stuff. But eventually
that kind of phase. Then I went and got more
lessons and I ended up marrying the teacher and it
(23:50):
didn't work. I have a child, but I have a
good relationship. We ended up getting at the book. But
we were an unusual that we actually we get on
very well. And I said for school, I said the
podcast would be great. So I was the student, she
was the teacher. And what I do is with education,
Like we learned Irish from age four to seventeen and
(24:13):
now I was in the school from four seventeen, then
went to college and I can't really remember. We were
made stand up and say prayers. I can remember the prayers,
but it was just taught wrong. Same at French and
did French for three years again wrong. I don't know
anything I can say. Pal sage just spiag French and
she pel but like something that you could learn in
a week. It's pathetic. What what I did is like
(24:34):
because I had a lot of people working being they
could write fantastic and they'd be saying about simple present
and simple past, simple food, and you're gonna we don't
use that. You just need to talk. And my main
thing was if you're in a country and you want
to go and get your car fixed, you need to
know what to say if you're getting a bus ticket,
if you're going to the dentist. And they were five
(24:56):
to ten minutes, but there were stuff that would be used.
It's not that we don't touch on grammar, but slowly
introduce it and just kind of mention it, but make
and it just resonated with people and it has got
millions of downwards. It's it's yeah, it's and it's strange
and Iris Sky teaching people Polish. But you can do
anything in the world.
Speaker 1 (25:15):
It must be there must be something special about the
way you're teaching it.
Speaker 2 (25:18):
So yeah, it's I think even with my my youngest child,
he's eleven and he's Polish, but he's English. He's top
marks in English and it's like I'm never pushing anything.
I'm doing it. And like if we're watching the Telly,
we watch it in English. And it started off with
kind of like the Simpsons. We shouldnt you know, we
enjoyed the cartoons. Watch the Simpsons in English and without
even realizing it, and the same with the games and
(25:40):
stuff like that. And even if we're kind of writing
on what's up, I'm never kind of correcting. I just
reply with the correct word, right, and just and even read.
I love reading. I read over one hundred books. I
got him to read one hundred books, and just just
the reading, you know, obviously their kids books, but the
worlds that he's learning. And it's just the case of
(26:00):
cause most people ram something down with child's throat and
it's just just do it in a way that they
thoroughly enjoy it and they'll embrace it and easy. Yeah
he loves he loves English. Now he loves it and yeah.
So yeah, so that was the fourth one or the
third one. The fourth one is kind of my main one.
It was the one that I really wanted to do,
(26:20):
is called The Awakening. That's the one exposing fraud and
corruption but with solutions. That's the one with the masks
that you can see.
Speaker 1 (26:26):
Yeah, I see it, I'm behind you, and.
Speaker 2 (26:29):
Yeah, I mean I've I've done lots. I've had a
lot of famous guests on that of doctor Peter McCullough.
If you know them, I'd have David I, I'd have
Mickey Willis. He's the guy that done a lot. And
it's kind of we there's a lot of podcasts out
there that's kind of the doom and gloom and telling
you and is it helping you? And my thing is
(26:50):
become aware of it, but what we can do about
And also I talk about the health stuff and things
to just make your life better and it's all little steps.
So that's why that I thoroughly enjoy. The next one
is the crypto. With the crypto, I saw so much
kind of rug pull scams and I didn't like what
was going on in that world, and I didn't want
(27:12):
to put it into The Awakening because I said, not
everyone's into blockchain technology. So I created the crypto even
though I didn't really understand it was I read a
lot of books and I was like, I don't get this.
I was even introduced to bitcoin in twenty fourteen, I
went to Licktionenstown and there was the guys that set
up the bitcoin ATMs in Poland were trying to get me.
They were trying to give me and they were saying wallets,
(27:33):
and I don't get it. And then I was reading
books to try to understand. They were so bad, so
I wanted to just simplify it. And then I've got
a lot of guests on and I'm explaining all the
different things that can go wrong, what to be careful about.
Even like a lot of times like if you're kind
of if someone passes on, you can have a will
with your your assets and your bank accounts and stuff
(27:54):
like that, but most people they're not sharing their their passphrases,
different ways of hope people are doing that. How you
can protect it because you don't want to give it
to a slister, because some solicitors are fraudulent, So you
just how to in case something happens, because some people
have millions in crypto and you don't want it to
just disabear to the eater. So it just things to
(28:15):
be aware of. And also like the different platforms to use,
the different wallets and things like that. So it's enjoyable.
I'm learning it myself the nts and so that was
kind of the whole purpose, and people are enjoying. And
what's strange is there was a load of experienced crypto
people commenting I didn't know that. So I think my
curiosity because sometimes people think you have to be an
(28:37):
expert to do a show. You don't because you don't
just learn as you go. You can learn from the
experts and just be curious and ask the questions exactly
and that makes you then more knowledgement. And the final
one then is the pod Father. So that's the one there.
It looks like the Godfather hang down in the micro
over the mouth and I help people as well get
(28:58):
on a podcast. One guy, I got a man about
two hundred and fifty shows, but when about one hundred,
he says, you're the Podfather because I was getting a man.
A lot of good shows are getting a lot of
clients and everything, and I just thought, I like that
the pod for that. That's nice. And with kind of
said BBC in the UK, CNN and all these different things.
They're just regartitating lives, and I said, podcast is a
(29:20):
great way for people to get information out that people
can understand, but I've been hidden agenda or a sponsor
that's actually telling you what to say, and a lot
they're kind of motivated and they go and then after
three episodes they're gone, or ten episodes they're gone, or
they're looking at the numbers and they think, oh, they're
comparing themselves with the big boys like Rogan and mister Easton,
(29:42):
they're gone, and it's like, I'm just giving tips to
share that hey, you can actually go in and learn this.
They're all three. Go in and listen and pay attention
to what we're sharing, and your numbers will increase. And
that's the purpose of this show. So I was started
off with solos where I was just doing it, and
then I started getting interview so people can they either
send me video recordings or they come on and they
(30:03):
share their knowledge because every single podcaster is doing something
and I'm learning, Like with all my guests. Every time
there's something that goes, oh, you know, it's like you know,
like substack doing on substacked, say even take like X,
you know, you to put up the you can put
(30:25):
up the shots of instead of sharing the link that
it works better. And each time it's just if you
have a little book or something and make notes and
just act and eventually didn't when you're doing it automatically.
But it's that that's the purpose to keep people in
the game. I love that.
Speaker 1 (30:41):
What I'm hearing is that there is freedom in podcasting
to kind of do whatever you feel like doing. You
can run as many shows as you want. You don't
have to be an expert in all of the topics
and the niches that you ascribe to and whatever that
you you feel the need to explore. You can do
that through podcasting. And you're sharing with us right now
(31:02):
how your interests are leading you into just exploring more
and more, and how you don't have to have it
all figured out, and you're learning as you go, like
you said with the Crypto, like you're learning that along
with you have guests that are maybe experts in those things,
but then you're learning from them, and your audience, who
thinks that they've already learned it, are learning new things
(31:24):
as well. So I think that's amazing and I think
that's really encouraging for us as our listeners today are thinking,
can I really start a podcast about this thing that
I'm interested in? But I'm not an expert in it.
Yes you can't. It's definitely possible. And also I wanted
to ask you. I mean, I love that you have
six shows. I love that you are really passionate about
(31:46):
what you do. Now, I did hear you say that
you helped one of your clients get on over two
hundred shows. So I'd love to ask you about that
strategy of growing your business through leveraging guest interviews, and
if you can share with us, like how how that's
been successful for you and for your clients, and how
(32:09):
how can we how can we do this? How can
we implement this strategy?
Speaker 2 (32:13):
So there's a few things like what I have is
in my forms I've got Are you interested in sponsorship?
Do you want to be a sponsor to? Are you
interested in, like say, starting a podcast or improving and existing?
Are you looking for a virtual assistant? So I'm never selling,
I've asked you are you interested in this? So people
then click the box and then I just follow up
and then have a conversation later, so it becomes easy.
(32:37):
And you know, sometimes people think it's the numbers and
you get you know, you do your inserts, your digital
inserts that doesn't really work. You need massive numbers, and
even at that, you know, to me, it's a lot
of the companies that are doing that are not companies
that I would actually be interested in doing. So if
it's an energy drink, if it's a gambling I'm fighting
(33:00):
all that kind of stuff. McDonald's. These kinds of things
fastening not for me. So I'm not going to compromise
based on that. So what I would say is, whatever
you're doing, your main thing is whether you're coaching yourself,
you've got your own business that promote yourself, let people
know what you're doing, what you can offer and like,
because then they're listening to you, they're listening to your
(33:21):
skill set. And even if they're not interested in doing that,
as soon as somebody mentions whether it's the podcast now
or whatever the person is doing, it's share what you're
doing is one of the most importantings. Affiliates is another
way of getting some money. So, like, I have some
affiliates that work very well, and sometimes you can just
have them at the site, and you know, because you
(33:42):
can depending on what way you do the website, you
can have a link that shows all that. But just
pay attention to it because sometimes unless they've got tracking
and you can trust them, because there's been times even
with tracking that I caught them out that they won't
pay me, and I only knew because somebody told me
that they got it, and I just just cut them,
(34:03):
you know, just go, yeah, I started playing that game.
They're gone. And you'll find ones that you don't even
you go, oh, check comes in the boast. You know,
you see pay ball or whatever it's paying, so you
can find ones for that. The other thing is you
can repurpose your content. So with your interview, people are
sharing valuable information and you can then extract that and
make a book from it, are a course and you know,
(34:25):
you know, it's everything is easy to do, but it's
also you know, it's like I'll have to do so
if you want it, you can do anything. And even
say on the practicing, like a lot of pipe will think, oh,
I must be really I am not a technical person.
It's like I have audio technicus mics from the start
of a spare mic just in case I know people
use the mixer and all these different things. My experience
(34:47):
with a lot of people is every time something goes wrong,
they're panicking. I don't know what's wrong, and they're resetting.
Then they're plugging in leads and everything. I never had
that problem. It's a USB that goes into it. Editing
is easy regarding as easy. You can use Zoom, you
can do stream it. There's a load of different platforms
that are there. There's plenty of free resources. So I'm
always conscious of people's budgets as well. I mean, yeah,
(35:08):
people can hire you to coach them, but not everyone's
got Sometimes people are under knees and it might be
a way to just bring in some additional income from
and you can get the in from I mean, I've
even done some videos where I've done some trainings for
thirty minutes. That's on my YouTube. That's three And it's
like unconscious of people's budgets as well. So you can
do it on a shoe string budget, that is, you know,
you can get a mic for a hundred bucks. You know,
(35:29):
you can get small lights and camera and just to
improve as you go along. And that's what I would
say that like all these different things, they'll start bringing
in the money and like say even part match where
we can like I've got plenty of checks from that
and it's like you get it, it's not, but it
can pay for sake calendar and if you want to,
and that's all you do. Just balance it at the start,
(35:51):
but don't make it about that. For me, it was
always about the mission. Don't make it about the money.
But then just kind of just pay, Like, just have
a say, how can I actually leaverage office. Sometimes it
could be a guest coming and you could just do
a partnership. You just don't know, and just explorers.
Speaker 1 (36:06):
Explore, right, right, And so one thing sort of leads
to another, right, And so if we don't explore, we
don't know what opportunities.
Speaker 2 (36:13):
Could be available.
Speaker 1 (36:14):
And then also I like how you said that you're
thinking with the mission in mind, not so much the
money in mind. And that's really important because when we
get into podcasting, if we're thinking that this is going
to be overnight, we're going to make one thousand dollars,
you know, through our podcast selling a product or a
course or just this quick turnaround with gaining subscribers and followers,
(36:39):
it's not quite that simple. And I'm glad that you
said this is about the mission, because it's the mission
that keeps you going. It's the mission that keeps you
continuing along this journey, and we pick up those clients
here and there, And like you said, there's affiliate opportunities,
there's collaborations, there's anships, there's a lot of different things
(37:01):
we can do to monetize the show, but it has
to be about mission first. Otherwise there's what's the purpose?
So thank you for sharing that. And I know there's
a lot of people right now listening that are thinking
how do I get started? Like I've been hearing you
guys talk about podcasting forever. I have a show in mind,
I want to get started, don't know where to start,
(37:22):
and you just talked about tools. There's so many resources
and first steps in terms of equipment, but as far
as mindset goes, what first steps would you recommend for
a new podcaster.
Speaker 2 (37:35):
I think mission is important thing and just kind of
what I talk to if I'm having claims gone through it,
I kind of say, come in at least for a year,
make a commitment for a year because once, like most
people wants to do them for a year, they just
enjoy it so much. They'd end up learning so much
(37:55):
from guests. Don't matter the numbers if your life improves
based on the information that you're getting from a guest.
I mean onhealth and everything. I have learned so much
that I would never have known based on this, and
you can't put a price on something like that. So
it's and don't fare it. It's like sometimes people go,
I don't like the son of my voice, I don't
(38:16):
like myself on camera. It's like, it's okay, just do it.
Just do it. And what I would suggest to people
that are thinking is starting do a podcast tour first.
You can just go. And there's even look at one stage,
there was a guy called Rohan Alawala. He's helping people
in Pakistan. He's trying to get them that they're getting
a thousand dollars a month. So there's a lot of
(38:36):
kids and there's even adults that are trying to interview
people that are doing live. They're doing it on stream
yard and I did about twenty or just to help
because I'm just kind of impressed that there's, you know,
a thirteen year old or a sixteen year old. Even
that we're done, and some of them are getting like
a couple of thousand views. But even if you're nervous
about doing your kind of own area. You can do
(38:57):
something like that, do twenty into their crying out for
people the interview, they'd love it. Wait and have a conversation.
But you're also learning, you're learning your story. You'll improve
your story. The more shows you do, you realize what
kind of touch because even as you're talking to your guests,
sometimes they just go and you go, oh, that touched somebody,
and you might you might just think it's just a
normal story, and then you start going, I must ensure
(39:18):
that I use that, then start doing it on the
local podcast. I just you learn from the form. So
when they're getting you on, they'll all every single person
has the difference. Some people want to do a pre interview.
Some people they'll just have to just come on. That's it.
I don't do a pre interview, but I know some
people do. Some people do very bad. They just say yeah,
(39:39):
and you're doing the interview six months later and they
don't even know what they were going to do. So
it's a waste of time. So if you're going to
do pre interview, try to do it as close as
the print and make notes because you're disrespecting the person
if you want to come on, to make sure that
they're actually a suit for the show. And if you're
not making notes, you're just doing it just to decide
to be because sometimes it's ego driven as well for that.
(40:01):
So but if you really want to do this, it's
like for me, I don't do because it's time consuming.
It's like my time is very valuable, and it's like
I'm doing the research because if someone's requesting, I'm going
checking things. And then sometimes you might just have a
quick listening and you go all right, yeah, I like
what they're going to talk about. Right, So by doing that,
you're you're making sure that you know you're getting the
(40:22):
right people. You're just you're kind of valuing your time.
And another thing is like with the numbers. Sometimes people
are putting so much attention to the numbers and they're going, yeah,
it's not working. And if you're just say, if you're
doing a speech for someone and you go into a
room and there's twenty people, you're you're happy there's twenty
(40:43):
people sitting in that room listening to you. For talk.
Because some podcasts they can be fifteen minutes, they can
be an hour, even something go two hours, and if
they come back next week, you would go back because
you'd be delighted and if something to leaven two new
com or three new com But don't be comparing yourself
with the people that have massive budgets and have ten teams.
If you're just and just listen to the comments and
(41:05):
just pay attention and like say Spotify, you can put
to a poll and it'll give you a result. You
can ask a few questions or just comments that people
come in. You get so much information from people or
even pay when you're looking at the analytics, I was saying,
it's start the start, but there's also the analytics of
which shows are actually doing very well. So for example
(41:25):
and The Awakening, I realized sovereignty because when I went
through everything, I realized, hey, how can they do this?
In idea over one hundred court cases. I was like,
I don't like this. I could see judges being fraudulent.
So I started learning. I've read about twenty books on
common law, sovereignty, natural law, this kind of thing. And
I got a few guests on and I was like, oh,
this is popular. These are getting the most views. So
(41:48):
I make sure at least monthly there's someone coming and
talking about that, and if not more so pay attention
to what's resonating with your listeners and don't because you
could say, oh, but I I like talking about, say,
flowers and pottery on and I get somebody on and
they can be totally interested in something else, like yeah,
(42:09):
you can still do your pottery eating whatever you're in,
but make sure you're serving your listeners because if that's resonating,
that's the one that they'll share. Because everyone has their
own little groups and when you ask them, hey, if
you can like for example, and the way I'm heavily censored,
and I just say to people, look if you can
share it on a WhatsApp group, telegrammar group or something
like that, because they don't show it on say Facebook,
(42:30):
you get creative. But when you ask and you've got
the right listeners, they go, oh, he's talking about the
right things. He knows what's going on in the world.
So they'll share it to the groups. And that can
get you like, I mean, I do all these different things.
That gets you up the charts. Yeah.
Speaker 1 (42:45):
Yeah, So it's really just about listening along the journey
and making it a life long or however long you
expect to be podcasting. For me, I'm just thinking this
is life for me and making it a lifelong journey,
and just listen, be very careful to listen to what's happening,
receive the feedback, make changes as you need to, checking
(43:08):
those analytics and seeing what's resonating with the listeners, what
is kind of dropping off and what's picking up, and
just kind of see where you need to go from there.
So that's really really good advice, and it will help
us to focus on paying attention to what we're doing
and not just throwing things out there just for the
sake of it, and really looking closely at what we're doing.
(43:32):
So you offer some coaching and a course I believe
about podcasting. So we are here to help podcasters start
podcasting and for those who are already podcasting to just
feel comfortable to keep going on this podcasting journey. So
what do you have to offer that could help our
listeners be better podcasters?
Speaker 2 (43:54):
So the course, it's kind of it's it's really gared
for somebody that hasn't never start and just takes them
through everything from website domain, the logo, and I have
a few tools as well because I use like an
Excel sheet for everything I do, A track and I
use the color coding. So it's like I'm making sure
that the averages are constantly increasing. So I've got that,
I've got different places to host, so it's like it's
(44:16):
like buying a car. You know, you can't just say
go here, because I never tell someone do this. I
just say you can use these, and there's some of them.
They're free, but you have only two hours and then
after ninety days it's there. So I make them aware
of all that. So the course kind of covers everything
like that. With the coaching, I deal with people starting
or existing ones and what I do with let's say,
(44:38):
if they're existing, I'm just listening. I'm listening to exactly
and I just give it tips and like sometimes I
just totally change it, like change the logo, change their
how they're introducing and everything, and you know, like you
see they're kind of shot. They're going wow, and they
start seeing themselves in the charts and everything, and I
tell them share everything because sometimes people are afraid to share.
(44:58):
I mean, if I'm in the charts, share it. Share
you know, if you get number one, if sometimes being
number one in countries I didn't even know what existed,
like it's like share it because what happens, and like
if you can share with the flag as well. Sometimes
people they become curious you're number one in Cyprus. I'm
from Cyprus, and they're just curious and you know, you
just don't know and they starts here, so like that
(45:19):
that that's that's an important thing.
Speaker 1 (45:21):
That's amazing.
Speaker 2 (45:23):
And what I do is every single person is different
personality types and so I'm not a kind of boom
boom boom boom. That's not how I operate. I kind
of find out what your style you like, to take
ease and make sure everything is right, and we kind
of cruise along. That's cool. If you're abler boom boom,
boom boom, I'm running with you. We're going. And also
(45:45):
it's not a case of when we decide to have calls,
but also I give my what's up, so you can
leave advice message or write something and I write back
or give advice and I'll say, okay, do this because
there's sometimes something will pop up and you don't want
to be panicking and I'm just there for you. And
it's like people love that and it's kind of it's
in my interest to make sure that you do well
(46:06):
because I get pleasure all of making sure that people
stay in the game, especially if people are mission driven
as well, because there's a lot of shows that are
just helping people, and it's like, if you want the
world to be a better place, right then if there's
a show that's doing that, it's like, great, I know
you're kind of you know, you're actually helping more by
actually me helping them as well.
Speaker 1 (46:24):
Exactly exactly. That's why I love talking to podcast coaches
because that's that's what we're here for, to help podcasters
do the best they can. And it's like you said,
it's your best interest to see them succeed. So how
can our listeners reach you to find out more about
your course, your coaching and what you offer and listen
to all of your shows.
Speaker 2 (46:43):
So it's a Roycollan dot com if they're watching them
see it, that's scan the QR code and it's cu
ghl in dot com. And basically, if you're looking for
a virtual assistant that are helping you kind of create
arts and do anything, we've got very good packages because
we do it rather than hourly basis, we do packages.
That's at CREA dot org.
Speaker 1 (47:03):
Very cool. Thank you so much. Roy, you were awesome,
so helpful, and I love hearing about your journey and
you're you're just you're just phenomenal in the podcasting community.
Thank you so much for what you do.
Speaker 2 (47:15):
Thank you very much. To turn to Jock the conversation
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