August 25, 2025 • 17 mins
In this episode of Soul Podcasting, I sit down with Seth Goldstein—journalist-turned-marketer-turned-podcast coach—to talk about the real truths of launching and sustaining a show. From why your first episode should be “beautifully messy,” to how podcasts build your brand more than your bank account, Seth shares practical strategies and refreshing encouragement for both new and seasoned podcasters. If you’ve ever wondered whether it’s too late to start (spoiler: it’s not), this conversation will give you the push you need to hit record. Find out more about what Seth is up to - his courses and programs- by visiting him at:
https://www.epidemicsound.com/track/unGUrKA8DC/
- Podcast Coaching: PodcastMastery.co
- Follow Seth on Socials: Social.SethGoldstein.me
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Book a Coffee Chat with me! Let’s get clear on your vision and make your voice heard.
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https://www.epidemicsound.com/track/unGUrKA8DC/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:16):
Hi, everyone, Welcome to Soul Podcasting Podcast. I have Seth
Goldstein with me today. He is a former newspaper journalist
turned digital marketer and podcaster.
Speaker 2 (00:27):
He helps budding podcasters.
Speaker 1 (00:29):
And business owners break into the podcast ecosystem through his
podcast coaching consultancy, which is podcast Mastere. We'll be talking
about that soon and it's a community, so we'll talk
about that. But first off, welcome to the show, Seth.
Speaker 2 (00:42):
Thank you for being here.
Speaker 3 (00:43):
Howso going how you doing?
Speaker 2 (00:45):
I'm doing good. This is a beautiful day. I can't
wait to talk podcasting with.
Speaker 1 (00:51):
You because you have a lot of resources and helps
for our listeners today. So I'm always curious about like
your background and like how you got into podcasting because
everybody's story is so different. So about how you went
from digital marketing to podcast coach?
Speaker 2 (01:09):
How did that happen for you?
Speaker 1 (01:10):
Well?
Speaker 3 (01:11):
Original why it was. I got out of college, was
a journalist for about six years, massive burnout. After that,
I I was like, I'm done. Two thousand and eight.
Best time to start business, not really being tele ephases
just there. Started gold Steam Media, the digital marketing agency,
because I needed to get the experience to get the job. Well,
(01:33):
never really got the jobs. So seventeen years later, I'm
still doing that.
Speaker 2 (01:37):
Wow.
Speaker 3 (01:37):
And then you know, I started podcasting. I started listening
to podcasts back during the original renaissance. So three renaissances
so far, in my opinion, the first, you know, two
thousand and five, twosand and six, I was listening to podcasts.
Twenty ten, the technology got a little bit easier to
do it. It's all right, let me try this thing out.
(01:59):
And it's been ever since. So I've had a bunch
of different podcasts and stuff.
Speaker 2 (02:02):
So you started in two thousand and.
Speaker 3 (02:04):
Eight, for ten, I started goal stea meeting twenty two
thousand and eight, started podcasting twenty ten, and I started
coaching people about a year and a half ago.
Speaker 2 (02:14):
Oh night people.
Speaker 3 (02:15):
People were like, oh you know what you're talking about?
Can you help us? I'm like, okay, apparently the time
to hang a shingle on there.
Speaker 1 (02:21):
So yeah, yeah, So like, okay, you started way back,
when did you? Are you still hosting your very first
podcast that.
Speaker 3 (02:28):
You Oh god, no, okay, I there's some of them.
I mean, I laughed. There are some out there that
are going on fifteen year podcast runs and I'm like, no,
I think the longest I've had is entrepreneurs Enigma and
Digital market Dive is the two main ones I'm doing now. Okay,
Disit Marketing and Dives started in twenty eighteen, took a
two year hiatus, just came back season four. Yeah, and
(02:50):
we're doing We're in episode five of season four. That's
coming out next Tuesday, which is probably well beyond it
will be out by then. This show comes out, so
and then entrepreneurs Enigma that's a monthly show. Entrepreneur's name
is a weekly show. Okay, So I'm insane and that's
going on about three years now.
Speaker 2 (03:09):
So wow, these are both podcasts.
Speaker 3 (03:11):
Three years, four years. I don't know long enough.
Speaker 2 (03:13):
That's a wow.
Speaker 1 (03:14):
Yeah, well I both podcasts about business. One is Entrepreneurial
and one is Digital Marketing.
Speaker 2 (03:21):
Is that okay?
Speaker 1 (03:22):
So, like, how are you? I don't know what my
my question would be for you. I'm so curious as
to like how your relationships in the business world have
improved or have increased since you've started these two podcasts,
Like what what would be the difference between you having
these shows and not having them in terms of how
you operate.
Speaker 3 (03:42):
It's a brand built in my opinion, it's a brand build.
And it's like I always coach my clients on the
fact that it's you don't necessarily that much money on
your podcast. Made money around your podcast right right on
your e books, on your consultancies, on your knowledge, on
your services. The podcast is a brand built in my opinion.
Speaker 2 (04:07):
Yeah, I absolutely agree with you.
Speaker 1 (04:09):
I know a lot of people start off thinking they're
just gonna make you know, a whole bunch of money overnight.
Speaker 3 (04:13):
You know. Yeah, and you're not gonna be You're not
gonna be Rogan Knock, Mel Robbins. They came from traditional
media and brought their audience with them.
Speaker 2 (04:23):
Yeah.
Speaker 3 (04:24):
So if you I always tell people, well I don't
hear thirty people listening to my show on regular basis,
I'm like, that's fine, Yeah, are they engagement with you?
Speaker 2 (04:32):
That's fantastic exactly exactly.
Speaker 1 (04:35):
You want people, you want their retention, you want them listening.
And that's what we get with podcasting because they're listening
for usually for the long haul, for the duration of
the show.
Speaker 2 (04:46):
And that's that's amazing.
Speaker 1 (04:48):
So what are a couple So for people who are
wanting to start, what are a couple of like mindset
shifts that you think can set up new podcasters for
success in the long run, because again, we have all
of these barriers to entry that maybe we think it's
it's difficult to get started. But what are some things
we can do as a new podcaster. I'm speaking for
(05:09):
those who are just getting into the game.
Speaker 3 (05:11):
Just get started, Yeah, just get started, sit down, record
your first episode will be total crap, and still post
it because you gotta get to start somewhere. If you
don't ever post the first episode, you'll never have the
first episode.
Speaker 2 (05:25):
Right, what about technical like anything?
Speaker 3 (05:27):
Just start zoom? I mean, Zoom's not bad, Zoom works
runs in right now.
Speaker 2 (05:31):
It's not perfect, but it's it's a whighter record exactly. Yeah.
Speaker 3 (05:35):
Yeah, there's others other technology out there like riverside squadcasts
all that stuff, but sometimes it's usual you have right
get started and increase the Russian quality as you go.
Speaker 2 (05:48):
Right right.
Speaker 1 (05:49):
I love that you said, just get started, just do it.
I think that's yeah, that's the main thing. It's like,
you know, if we sit around and think about it,
it will never we'll never get started.
Speaker 3 (06:00):
As with all things, it's the same thing if you
just think and think overthink, it's not gonna you're not
gonna get started, start make mistakes. It's a beautiful it's
a beautiful mess, that's what it.
Speaker 2 (06:10):
Is, a beautiful mess.
Speaker 1 (06:12):
When you so you started in twenty ten and you
kind of came in with that mindset, right, you just
hopped on, Oh it's.
Speaker 3 (06:18):
A beautiful It was a complete cluster dump.
Speaker 2 (06:20):
Yeah.
Speaker 3 (06:22):
Oh yeah, they were awful, but you kind of figure
it out as you go. Yeah, and like the technology changes,
video came about. You know, you do audio video, you
got to figure out how to get that on YouTube,
get in the YouTube algorithm, which I still have a
master YouTube algorithm. It's not my favorite.
Speaker 2 (06:39):
I know it's not mine either. Yeah.
Speaker 3 (06:41):
No, My of my thing is podcasts are audio first,
video second in my opinion, and ultimately that's how it
should be. That's how it should be. I mean, like
I have a video component for both my podcasts. Digital
Marking Die was mostly an audio. Podcasting definitely is video,
you know, audio and video, but I the video only
(07:06):
goes down on YouTube and Spotify, right, you know, if
you listen to anywhere else, I'm not hosting the video
anywhere else. So you also have to look at I
have a face for radio, so you know, listen to
the audio.
Speaker 1 (07:17):
Yeah, but I like that you have the video component
if anyone wants they happen to be on YouTube.
Speaker 2 (07:23):
Right, you have to.
Speaker 3 (07:24):
Get the clips always recorded the video, send it into
something the opus clip or hire someone to clip it
out for you. But then you can put the audio
allys in me an episode, have your clips as you know,
the promotional part of things.
Speaker 2 (07:40):
Exactly exactly.
Speaker 1 (07:41):
All right, Let's talk a little bit about your your
background because you have the background in journalism and marketing,
so those those are all about storytelling and I think
they kind of overlap. Right, So how do you because
you're a coach, you're a podcast coach, how do you
use your background to help you bring their messages to
life as their learn to podcasts. It's not just about
using the tools and the technology, but helping them to.
Speaker 2 (08:03):
Tell their story. So how do you go about it?
Speaker 3 (08:06):
It really depends. It really depends on how the format
of the show. Is it gonna be a pontification show
where it's just them talking, then we got to work
on the story, the storyline and all that. If it's
going to be them and the co host and it's
less that more the kid its thing and the chatting
and the topics and stuff like that, and it was
an interview show. Then it's just showing them how to
(08:28):
prep or how not to prep that much because you
don't want to prep that much. I mean, like, I
love what you did is you you gave me a
document with a few questions in it, you know, and
it was just like, well, hit what we hit?
Speaker 1 (08:41):
Yeah, exactly exactly, and then just it just helps like
having that peace of mind that you're going into a show,
like you know kind of what we're going to talk about,
but maybe not every little detail.
Speaker 3 (08:51):
Now a journalist, I don't give the questions ahead of time. Yeah,
we never do. Yeah, but if you listen to the show,
it's the same three questions every show, right, So it's
like you have the questions ahead time. I'm like, how
have you listened to the show?
Speaker 1 (09:04):
Right?
Speaker 3 (09:05):
And you'll see that there's like there's no surprises here exactly.
I'm not Barbara Walters, I'm not Diane Sawyer. I'm not
it's not hard hitting journalism here right right.
Speaker 1 (09:16):
Wow, Okay, So that that's cool that like you're you're
helping podcasters to figure out how to do this. You
have a community, and then I want to know a
little bit about your community and the coaching that you
do and.
Speaker 2 (09:32):
How you help entrepreneurs in podcasting.
Speaker 3 (09:34):
Yeah, so the community is still being built out. I'm
still trying to get people to be active in it
and all that. It's it's a podcast mastery dot community.
You can you know, email me there and I'll let
you in and show you how to get into it.
You know, podcast master dot coach is the main site.
(09:55):
I literally put every dominion possible with podcast Mastery. So
everything is its own little thing. It's not like you know,
domain slash ebook no, my ebooks that podcast Mastery that
co It's like you have everything at the top of it.
I'm like, yeah, let's do it that way. So, but
the idea is is that I wanted a place for
people to congregate after, you know, during and after they're
(10:19):
working with may to keep talking about the industry, talking
about how they're they're what's working, what's not working, and
all that. Maybe that and also has away for me
to jump back in and say, hey, grab an other session,
let's talk talk through that and stuff like that. And
that's really how I help people figure stuff out is
but through that community, you know, if I don't have
(10:42):
an answer, someone else in the community have an answer.
It's kind of like the high mind of things.
Speaker 1 (10:47):
Yeah, yeah, that's so important to be able to hash
it out with someone that knows the ropes.
Speaker 3 (10:53):
It, has been through it and made all the mistakes. Yeah,
and then I'm still making the mistakes.
Speaker 2 (10:57):
But you know, right, we're.
Speaker 1 (10:59):
Never at a point where we've completely arrived and so
always learning. There's always new tools, new ideas out there.
And I like that you created a community to help
people to get started with this medium for their business,
for whatever it is that they're doing, wanting to take
their show.
Speaker 2 (11:17):
So that's really cool.
Speaker 1 (11:18):
And then I do I want to know about this,
like how they can get access to your community and
grab anything versus you have.
Speaker 2 (11:25):
But before that, one quick.
Speaker 1 (11:26):
Question about those who might be feeling like, okay, I
want to start.
Speaker 2 (11:30):
Is it too late? You know, is it technical to whatever?
Speaker 1 (11:34):
All the excuses right, we make them because we want
to do the work, but we're just still battling with a.
Speaker 2 (11:42):
Little too late.
Speaker 3 (11:43):
Things come up a few times actually interestingly in the
last few days even and it's like you're not too late. Yeah,
I mean, yeah, you're not one of the first ones,
you know, the second round, which I'm in the second
round of the originals. But podcasting is growing, is a
(12:05):
big industry now. I mean it's advertising dollars out there.
Not keep in mind advertising dollars. When I say that
they're out there, you're not making You're not getting rich
off the ads. Not Joe Rogan, you know, IML Robbins. Again,
who are you know? People are paying prime money for that, right.
But if you I mean this podcast networks out there
that are great, that will get you some ad dollars.
(12:26):
When I was saying ad dollars, you make it fifty
dollars a month, but hey, it's fifty hours more than
you had it before and you're doing what you love
and you're having good time on it. So right, But
the idea is you're never too late to start podcasting,
never too late to do most things. In my opinion,
just because you're relate to the party doesn't mean you're
you know, you can be fashionable late to the party.
(12:46):
No one cares late. If you have a good message
and your podcast resonates with people, that's all matters.
Speaker 1 (12:53):
That's right, that's right. Anything else that you want to encourage,
even current podcasters who've been doing this a while. Any
just some inspiration that you have for us to keep.
Speaker 3 (13:03):
Don't be yeah, don't be afraid of taking a hiatus,
like it don't come come back from the hiatus. Set expectations.
But like, well, one thing I learned is digitalmarket Dive
turned out to be have half seasons and theybody have
thirty episodes and then there'll be like twenty episodes in
the next season whatever. There are seasons. Yeah, entrepreneursal thingkma's
(13:25):
been going on for three or four years, no seasons
every week, you know, and I'm like, you know, everyone's
wanting need a break. But then what I tell people
is be afraid of taking a break. Don't also bank
some episodes so that like bang three or four episodes
so that you're not having to record and edit every
single week, because that's the best way to burn out. Yeah,
(13:46):
is like you know, I'm sure that our episode is
not coming out tomorrow. Oh dare you not put it
out tomorrow? The idea is like you schedule them out,
you've got a good cadence, you do all that stuff,
and then like you record a back catalog of a few.
You try not to time stamp them if you can
help it.
Speaker 1 (14:06):
Right, right, get them on the backlog and get them
ready to go so you don't burn out.
Speaker 2 (14:11):
Schedule them out in advance. Yeah, yeah, I.
Speaker 1 (14:15):
Love that, And I just think like the way I
feel after talking to you is that you're The message
you're bringing.
Speaker 2 (14:22):
Is that podcasting is not complicated. It's just just do
the work. You just do it.
Speaker 3 (14:30):
And there's helpers out there too. If you want to
raise the production quality, you can hire people. I mean,
you help people with the production side of things. I
know a bunch of other people that help people with
the production side of things. I help people with it.
And you can always up your game later on. And
don't be a free to pivot. You know, if one
format is not working, it's change it. Just change it.
(14:51):
Say hey we're dressing different this week.
Speaker 1 (14:53):
Yeah yeah, And then when I love that too, because
that you know, of course, that gives freedom to do
casting the way that's best for you and for me.
Speaker 3 (15:03):
We're not in PR here, We're not in PR we're
not not the radio. We don't have a specific format
that we have to stick to, right, I mean, you
want to have some consistency and every episode be some
different less that's slowly you went a format of your show.
But like I know your show you have interviews and
sometimes you're talking head, right, and then you have seen
interviews and then you're talking head. You know. It's just
(15:25):
like when whoever.
Speaker 1 (15:27):
Inspires you, whatever format works, and and for like for
almost forty episodes, I was just talking head, just me
and the mic, so.
Speaker 3 (15:35):
And everyone's while you're like, I'm kind of sick of
doing this. May get someone me I want to talk to.
I want to talk to someone. I'll say that to myself.
Speaker 2 (15:42):
Yeah.
Speaker 3 (15:43):
Yeah, you branch out and.
Speaker 1 (15:44):
Sings it up a little bit, changed the format. I
have one coming up where I'll be on I'll have
like two or three of us actually three or three
of us.
Speaker 2 (15:51):
Are in an interview together.
Speaker 3 (15:53):
So oh you're doing your break. Yeah yeah, oh that's
that's insane. That's good. But it's that's that's when that's
a lie. That's when you say, I'm not editing this, right,
I'll put my bumpers on. I'll put that, but like
I am not touching the edit. But on that one.
Far enough with the one, there's two people talking. Yeah,
(16:14):
because I'm not that bad the edit. When it's yourself,
you don't want to edit that much. It's between natural.
Speaker 1 (16:20):
It's so much easier to start with just just a
mic and yourself and just get started that way. And
I think that's what I tell people, like, when you're
just getting started, just hop on the mic and start talking.
Speaker 3 (16:32):
And ye. You can surprised how much people want to
listen to other people talk, right, Sometimes listen to this podcast.
I'm like, what, that's a podcast. Someone's enjoying it. Someone
even if no one's enjoying, you're enjoying it. And it's
all the matters. You get content to put it out
there exactly.
Speaker 1 (16:50):
There's something out there for everyone. There's an audience for everyone.
So I love it and I would just I don't know.
I think I would love to hear more about what
you do. I think you're you have a free resource.
Speaker 3 (17:04):
Yes, the podcast mastery got co podcast Mastery, that's something
for all this stuff. But it's podcast master dot co
for the free ebook okay, the podcasting one e book.
Sign up for that and you'll get some you'll get
some mom invites to the community through that and some
follow up emails. Look if you book, if I can
(17:26):
help out in any way, let me know.
Speaker 2 (17:27):
Podcast stuff Yeah, I love it.
Speaker 1 (17:30):
I love having guests on that help our listeners to
get moving with podcasting and steth You have been awesome.
Speaker 2 (17:37):
Thank you for helping our listeners to see that stop overthinking,
stop overthinking it.
Speaker 3 (17:41):
Finally launch, Just do it. I know it's a copyright.
I know it's copyright by just do it.
Speaker 2 (17:47):
Just do it. I love it, Banks do it exactly.
Thank you for being here today.
Speaker 3 (17:53):
Thank you for having me
Hi, everyone, Welcome to Soul Podcasting Podcast. I have Seth
Goldstein with me today. He is a former newspaper journalist
turned digital marketer and podcaster.
Speaker 2 (00:27):
He helps budding podcasters.
Speaker 1 (00:29):
And business owners break into the podcast ecosystem through his
podcast coaching consultancy, which is podcast Mastere. We'll be talking
about that soon and it's a community, so we'll talk
about that. But first off, welcome to the show, Seth.
Speaker 2 (00:42):
Thank you for being here.
Speaker 3 (00:43):
Howso going how you doing?
Speaker 2 (00:45):
I'm doing good. This is a beautiful day. I can't
wait to talk podcasting with.
Speaker 1 (00:51):
You because you have a lot of resources and helps
for our listeners today. So I'm always curious about like
your background and like how you got into podcasting because
everybody's story is so different. So about how you went
from digital marketing to podcast coach?
Speaker 2 (01:09):
How did that happen for you?
Speaker 1 (01:10):
Well?
Speaker 3 (01:11):
Original why it was. I got out of college, was
a journalist for about six years, massive burnout. After that,
I I was like, I'm done. Two thousand and eight.
Best time to start business, not really being tele ephases
just there. Started gold Steam Media, the digital marketing agency,
because I needed to get the experience to get the job. Well,
(01:33):
never really got the jobs. So seventeen years later, I'm
still doing that.
Speaker 2 (01:37):
Wow.
Speaker 3 (01:37):
And then you know, I started podcasting. I started listening
to podcasts back during the original renaissance. So three renaissances
so far, in my opinion, the first, you know, two
thousand and five, twosand and six, I was listening to podcasts.
Twenty ten, the technology got a little bit easier to
do it. It's all right, let me try this thing out.
(01:59):
And it's been ever since. So I've had a bunch
of different podcasts and stuff.
Speaker 2 (02:02):
So you started in two thousand and.
Speaker 3 (02:04):
Eight, for ten, I started goal stea meeting twenty two
thousand and eight, started podcasting twenty ten, and I started
coaching people about a year and a half ago.
Speaker 2 (02:14):
Oh night people.
Speaker 3 (02:15):
People were like, oh you know what you're talking about?
Can you help us? I'm like, okay, apparently the time
to hang a shingle on there.
Speaker 1 (02:21):
So yeah, yeah, So like, okay, you started way back,
when did you? Are you still hosting your very first
podcast that.
Speaker 3 (02:28):
You Oh god, no, okay, I there's some of them.
I mean, I laughed. There are some out there that
are going on fifteen year podcast runs and I'm like, no,
I think the longest I've had is entrepreneurs Enigma and
Digital market Dive is the two main ones I'm doing now. Okay,
Disit Marketing and Dives started in twenty eighteen, took a
two year hiatus, just came back season four. Yeah, and
(02:50):
we're doing We're in episode five of season four. That's
coming out next Tuesday, which is probably well beyond it
will be out by then. This show comes out, so
and then entrepreneurs Enigma that's a monthly show. Entrepreneur's name
is a weekly show. Okay, So I'm insane and that's
going on about three years now.
Speaker 2 (03:09):
So wow, these are both podcasts.
Speaker 3 (03:11):
Three years, four years. I don't know long enough.
Speaker 2 (03:13):
That's a wow.
Speaker 1 (03:14):
Yeah, well I both podcasts about business. One is Entrepreneurial
and one is Digital Marketing.
Speaker 2 (03:21):
Is that okay?
Speaker 1 (03:22):
So, like, how are you? I don't know what my
my question would be for you. I'm so curious as
to like how your relationships in the business world have
improved or have increased since you've started these two podcasts,
Like what what would be the difference between you having
these shows and not having them in terms of how
you operate.
Speaker 3 (03:42):
It's a brand built in my opinion, it's a brand build.
And it's like I always coach my clients on the
fact that it's you don't necessarily that much money on
your podcast. Made money around your podcast right right on
your e books, on your consultancies, on your knowledge, on
your services. The podcast is a brand built in my opinion.
Speaker 2 (04:07):
Yeah, I absolutely agree with you.
Speaker 1 (04:09):
I know a lot of people start off thinking they're
just gonna make you know, a whole bunch of money overnight.
Speaker 3 (04:13):
You know. Yeah, and you're not gonna be You're not
gonna be Rogan Knock, Mel Robbins. They came from traditional
media and brought their audience with them.
Speaker 2 (04:23):
Yeah.
Speaker 3 (04:24):
So if you I always tell people, well I don't
hear thirty people listening to my show on regular basis,
I'm like, that's fine, Yeah, are they engagement with you?
Speaker 2 (04:32):
That's fantastic exactly exactly.
Speaker 1 (04:35):
You want people, you want their retention, you want them listening.
And that's what we get with podcasting because they're listening
for usually for the long haul, for the duration of
the show.
Speaker 2 (04:46):
And that's that's amazing.
Speaker 1 (04:48):
So what are a couple So for people who are
wanting to start, what are a couple of like mindset
shifts that you think can set up new podcasters for
success in the long run, because again, we have all
of these barriers to entry that maybe we think it's
it's difficult to get started. But what are some things
we can do as a new podcaster. I'm speaking for
(05:09):
those who are just getting into the game.
Speaker 3 (05:11):
Just get started, Yeah, just get started, sit down, record
your first episode will be total crap, and still post
it because you gotta get to start somewhere. If you
don't ever post the first episode, you'll never have the
first episode.
Speaker 2 (05:25):
Right, what about technical like anything?
Speaker 3 (05:27):
Just start zoom? I mean, Zoom's not bad, Zoom works
runs in right now.
Speaker 2 (05:31):
It's not perfect, but it's it's a whighter record exactly. Yeah.
Speaker 3 (05:35):
Yeah, there's others other technology out there like riverside squadcasts
all that stuff, but sometimes it's usual you have right
get started and increase the Russian quality as you go.
Speaker 2 (05:48):
Right right.
Speaker 1 (05:49):
I love that you said, just get started, just do it.
I think that's yeah, that's the main thing. It's like,
you know, if we sit around and think about it,
it will never we'll never get started.
Speaker 3 (06:00):
As with all things, it's the same thing if you
just think and think overthink, it's not gonna you're not
gonna get started, start make mistakes. It's a beautiful it's
a beautiful mess, that's what it.
Speaker 2 (06:10):
Is, a beautiful mess.
Speaker 1 (06:12):
When you so you started in twenty ten and you
kind of came in with that mindset, right, you just
hopped on, Oh it's.
Speaker 3 (06:18):
A beautiful It was a complete cluster dump.
Speaker 2 (06:20):
Yeah.
Speaker 3 (06:22):
Oh yeah, they were awful, but you kind of figure
it out as you go. Yeah, and like the technology changes,
video came about. You know, you do audio video, you
got to figure out how to get that on YouTube,
get in the YouTube algorithm, which I still have a
master YouTube algorithm. It's not my favorite.
Speaker 2 (06:39):
I know it's not mine either. Yeah.
Speaker 3 (06:41):
No, My of my thing is podcasts are audio first,
video second in my opinion, and ultimately that's how it
should be. That's how it should be. I mean, like
I have a video component for both my podcasts. Digital
Marking Die was mostly an audio. Podcasting definitely is video,
you know, audio and video, but I the video only
(07:06):
goes down on YouTube and Spotify, right, you know, if
you listen to anywhere else, I'm not hosting the video
anywhere else. So you also have to look at I
have a face for radio, so you know, listen to
the audio.
Speaker 1 (07:17):
Yeah, but I like that you have the video component
if anyone wants they happen to be on YouTube.
Speaker 2 (07:23):
Right, you have to.
Speaker 3 (07:24):
Get the clips always recorded the video, send it into
something the opus clip or hire someone to clip it
out for you. But then you can put the audio
allys in me an episode, have your clips as you know,
the promotional part of things.
Speaker 2 (07:40):
Exactly exactly.
Speaker 1 (07:41):
All right, Let's talk a little bit about your your
background because you have the background in journalism and marketing,
so those those are all about storytelling and I think
they kind of overlap. Right, So how do you because
you're a coach, you're a podcast coach, how do you
use your background to help you bring their messages to
life as their learn to podcasts. It's not just about
using the tools and the technology, but helping them to.
Speaker 2 (08:03):
Tell their story. So how do you go about it?
Speaker 3 (08:06):
It really depends. It really depends on how the format
of the show. Is it gonna be a pontification show
where it's just them talking, then we got to work
on the story, the storyline and all that. If it's
going to be them and the co host and it's
less that more the kid its thing and the chatting
and the topics and stuff like that, and it was
an interview show. Then it's just showing them how to
(08:28):
prep or how not to prep that much because you
don't want to prep that much. I mean, like, I
love what you did is you you gave me a
document with a few questions in it, you know, and
it was just like, well, hit what we hit?
Speaker 1 (08:41):
Yeah, exactly exactly, and then just it just helps like
having that peace of mind that you're going into a show,
like you know kind of what we're going to talk about,
but maybe not every little detail.
Speaker 3 (08:51):
Now a journalist, I don't give the questions ahead of time. Yeah,
we never do. Yeah, but if you listen to the show,
it's the same three questions every show, right, So it's
like you have the questions ahead time. I'm like, how
have you listened to the show?
Speaker 1 (09:04):
Right?
Speaker 3 (09:05):
And you'll see that there's like there's no surprises here exactly.
I'm not Barbara Walters, I'm not Diane Sawyer. I'm not
it's not hard hitting journalism here right right.
Speaker 1 (09:16):
Wow, Okay, So that that's cool that like you're you're
helping podcasters to figure out how to do this. You
have a community, and then I want to know a
little bit about your community and the coaching that you
do and.
Speaker 2 (09:32):
How you help entrepreneurs in podcasting.
Speaker 3 (09:34):
Yeah, so the community is still being built out. I'm
still trying to get people to be active in it
and all that. It's it's a podcast mastery dot community.
You can you know, email me there and I'll let
you in and show you how to get into it.
You know, podcast master dot coach is the main site.
(09:55):
I literally put every dominion possible with podcast Mastery. So
everything is its own little thing. It's not like you know,
domain slash ebook no, my ebooks that podcast Mastery that
co It's like you have everything at the top of it.
I'm like, yeah, let's do it that way. So, but
the idea is is that I wanted a place for
people to congregate after, you know, during and after they're
(10:19):
working with may to keep talking about the industry, talking
about how they're they're what's working, what's not working, and
all that. Maybe that and also has away for me
to jump back in and say, hey, grab an other session,
let's talk talk through that and stuff like that. And
that's really how I help people figure stuff out is
but through that community, you know, if I don't have
(10:42):
an answer, someone else in the community have an answer.
It's kind of like the high mind of things.
Speaker 1 (10:47):
Yeah, yeah, that's so important to be able to hash
it out with someone that knows the ropes.
Speaker 3 (10:53):
It, has been through it and made all the mistakes. Yeah,
and then I'm still making the mistakes.
Speaker 2 (10:57):
But you know, right, we're.
Speaker 1 (10:59):
Never at a point where we've completely arrived and so
always learning. There's always new tools, new ideas out there.
And I like that you created a community to help
people to get started with this medium for their business,
for whatever it is that they're doing, wanting to take
their show.
Speaker 2 (11:17):
So that's really cool.
Speaker 1 (11:18):
And then I do I want to know about this,
like how they can get access to your community and
grab anything versus you have.
Speaker 2 (11:25):
But before that, one quick.
Speaker 1 (11:26):
Question about those who might be feeling like, okay, I
want to start.
Speaker 2 (11:30):
Is it too late? You know, is it technical to whatever?
Speaker 1 (11:34):
All the excuses right, we make them because we want
to do the work, but we're just still battling with a.
Speaker 2 (11:42):
Little too late.
Speaker 3 (11:43):
Things come up a few times actually interestingly in the
last few days even and it's like you're not too late. Yeah,
I mean, yeah, you're not one of the first ones,
you know, the second round, which I'm in the second
round of the originals. But podcasting is growing, is a
(12:05):
big industry now. I mean it's advertising dollars out there.
Not keep in mind advertising dollars. When I say that
they're out there, you're not making You're not getting rich
off the ads. Not Joe Rogan, you know, IML Robbins. Again,
who are you know? People are paying prime money for that, right.
But if you I mean this podcast networks out there
that are great, that will get you some ad dollars.
(12:26):
When I was saying ad dollars, you make it fifty
dollars a month, but hey, it's fifty hours more than
you had it before and you're doing what you love
and you're having good time on it. So right, But
the idea is you're never too late to start podcasting,
never too late to do most things. In my opinion,
just because you're relate to the party doesn't mean you're
you know, you can be fashionable late to the party.
(12:46):
No one cares late. If you have a good message
and your podcast resonates with people, that's all matters.
Speaker 1 (12:53):
That's right, that's right. Anything else that you want to encourage,
even current podcasters who've been doing this a while. Any
just some inspiration that you have for us to keep.
Speaker 3 (13:03):
Don't be yeah, don't be afraid of taking a hiatus,
like it don't come come back from the hiatus. Set expectations.
But like, well, one thing I learned is digitalmarket Dive
turned out to be have half seasons and theybody have
thirty episodes and then there'll be like twenty episodes in
the next season whatever. There are seasons. Yeah, entrepreneursal thingkma's
(13:25):
been going on for three or four years, no seasons
every week, you know, and I'm like, you know, everyone's
wanting need a break. But then what I tell people
is be afraid of taking a break. Don't also bank
some episodes so that like bang three or four episodes
so that you're not having to record and edit every
single week, because that's the best way to burn out. Yeah,
(13:46):
is like you know, I'm sure that our episode is
not coming out tomorrow. Oh dare you not put it
out tomorrow? The idea is like you schedule them out,
you've got a good cadence, you do all that stuff,
and then like you record a back catalog of a few.
You try not to time stamp them if you can
help it.
Speaker 1 (14:06):
Right, right, get them on the backlog and get them
ready to go so you don't burn out.
Speaker 2 (14:11):
Schedule them out in advance. Yeah, yeah, I.
Speaker 1 (14:15):
Love that, And I just think like the way I
feel after talking to you is that you're The message
you're bringing.
Speaker 2 (14:22):
Is that podcasting is not complicated. It's just just do
the work. You just do it.
Speaker 3 (14:30):
And there's helpers out there too. If you want to
raise the production quality, you can hire people. I mean,
you help people with the production side of things. I
know a bunch of other people that help people with
the production side of things. I help people with it.
And you can always up your game later on. And
don't be a free to pivot. You know, if one
format is not working, it's change it. Just change it.
(14:51):
Say hey we're dressing different this week.
Speaker 1 (14:53):
Yeah yeah, And then when I love that too, because
that you know, of course, that gives freedom to do
casting the way that's best for you and for me.
Speaker 3 (15:03):
We're not in PR here, We're not in PR we're
not not the radio. We don't have a specific format
that we have to stick to, right, I mean, you
want to have some consistency and every episode be some
different less that's slowly you went a format of your show.
But like I know your show you have interviews and
sometimes you're talking head, right, and then you have seen
interviews and then you're talking head. You know. It's just
(15:25):
like when whoever.
Speaker 1 (15:27):
Inspires you, whatever format works, and and for like for
almost forty episodes, I was just talking head, just me
and the mic, so.
Speaker 3 (15:35):
And everyone's while you're like, I'm kind of sick of
doing this. May get someone me I want to talk to.
I want to talk to someone. I'll say that to myself.
Speaker 2 (15:42):
Yeah.
Speaker 3 (15:43):
Yeah, you branch out and.
Speaker 1 (15:44):
Sings it up a little bit, changed the format. I
have one coming up where I'll be on I'll have
like two or three of us actually three or three
of us.
Speaker 2 (15:51):
Are in an interview together.
Speaker 3 (15:53):
So oh you're doing your break. Yeah yeah, oh that's
that's insane. That's good. But it's that's that's when that's
a lie. That's when you say, I'm not editing this, right,
I'll put my bumpers on. I'll put that, but like
I am not touching the edit. But on that one.
Far enough with the one, there's two people talking. Yeah,
(16:14):
because I'm not that bad the edit. When it's yourself,
you don't want to edit that much. It's between natural.
Speaker 1 (16:20):
It's so much easier to start with just just a
mic and yourself and just get started that way. And
I think that's what I tell people, like, when you're
just getting started, just hop on the mic and start talking.
Speaker 3 (16:32):
And ye. You can surprised how much people want to
listen to other people talk, right, Sometimes listen to this podcast.
I'm like, what, that's a podcast. Someone's enjoying it. Someone
even if no one's enjoying, you're enjoying it. And it's
all the matters. You get content to put it out
there exactly.
Speaker 1 (16:50):
There's something out there for everyone. There's an audience for everyone.
So I love it and I would just I don't know.
I think I would love to hear more about what
you do. I think you're you have a free resource.
Speaker 3 (17:04):
Yes, the podcast mastery got co podcast Mastery, that's something
for all this stuff. But it's podcast master dot co
for the free ebook okay, the podcasting one e book.
Sign up for that and you'll get some you'll get
some mom invites to the community through that and some
follow up emails. Look if you book, if I can
(17:26):
help out in any way, let me know.
Speaker 2 (17:27):
Podcast stuff Yeah, I love it.
Speaker 1 (17:30):
I love having guests on that help our listeners to
get moving with podcasting and steth You have been awesome.
Speaker 2 (17:37):
Thank you for helping our listeners to see that stop overthinking,
stop overthinking it.
Speaker 3 (17:41):
Finally launch, Just do it. I know it's a copyright.
I know it's copyright by just do it.
Speaker 2 (17:47):
Just do it. I love it, Banks do it exactly.
Thank you for being here today.
Speaker 3 (17:53):
Thank you for having me
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