77. How Do I Stand Out in a Saturated Podcast Niche?

Ever scroll through podcasts in your niche and wonder, “Why would anyone choose mine over theirs?” I’ve been there. In this episode, I’m sharing how I’ve learned to stand out in a saturated podcast space — not by being louder or doing more, but by leaning into perspective, personality, and resonance. If you’ve ever felt lost in the crowd, this one will help you find your edge and remind you why your voice truly matters.

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Music courtesy of Epidemic Sound:
https://www.epidemicsound.com/track/unGUrKA8DC/
https://www.epidemicsound.com/track/70lKlWmkmW/

Episode Transcript

Speaker 1 (00:13):
Hey, Hey, and welcome back to Soul Podcasting, the space
where we don't just talk about podcasting as content, but
we treat it like the soul of your brand. And
I'm your host, Dimitria zinga podcast coach, strategist and founder
of the Soul Podcasting Collective, where we help visionary entrepreneurs
and founders launch, grow, and repurpose podcasts that sound like

(00:35):
their purpose and not just their profession. Now, before we
dive into today's episode, i't want to give you a
little personal update. You might have noticed that I've shifted
to a once a week podcasting schedule over the summer.
I was publishing about three times a week, and while
it was fun, it was also a lot. Recently, I've
stepped into a few new music teaching roles and I've

(00:57):
been really enjoying those. Music has always been a passion
of mine. I've been teaching piano and I'm also teaching
out a school, and so it's another part of who
I am creatively, and I love that podcasting gives me
the flexibility to keep pursuing those other passions alongside running
a podcasting business. That's one of the gifts of podcasting.
It can ebb and flow with your life, which ties

(01:19):
perfectly into today's question, which is how do you stand
out in a saturated podcast niche Because the truth is
podcasting is full of choices and voices, but the flexibility,
the creativity, and the individuality that comes with it means
that you can still stand out even in the most
crowded of spaces. So let's break it down. The first

(01:41):
thing is to start with your perspective and not just
your topic. So I'll tell you a quick story. When
I first started podcasting back in two thousand and five,
way back when most people didn't even know what a
podcast was, I thought I had to sound polished and
professional and well, kind of generic. I'd listened to other podcasts,
especially the Guys Dominating Tech at the time, and I thought,

(02:04):
that's the mold that maybe I have to fit into.
But here's what happened. My episode sounded stiff and forgettable,
and I realized quickly that if I was going to
keep doing this for the long haul, I had to
bring myself, my whole self into podcasting. So that meant
my voice, my story, my lens as a woman, as
a creative, as someone who cared about both strategy and soul.

(02:28):
And that's when things shifted for me. People weren't tuning
in just for podcasting tips. They were tuning in because
they connected with how I delivered those tips. So I
want to ask you, what's the perspective that you're bringing
that nobody else can think about your lived experiences. Maybe
you're a mom navigating business and motherhood. Maybe your father

(02:48):
navigating business in fatherhood. Maybe you're someone who failed at
something ten times before you actually figured it out. Maybe
you bring a faith based lens, or a creative twist,
or even a contrary opinion that goes against the mainstream.
Your topic isn't your differentiator, but your perspective on that
topic is. So we want to niche down and then

(03:11):
add personality back in. So, yes, clarity does matter. And
if your podcast is about business, that is too vague.
There are so many people with business podcasts today. If
your podcast is about business strategies for creative freelancers, now
we're getting somewhere. So the mistake I see some podcasters
making is that they niche down and then they strip

(03:33):
out all of that personality that makes them who they are.
They're so focused on staying professional that they lose the
spark that makes them memorable. When I first launched impact
podcast Coach a couple of years ago, which eventually fused
into what I have today, which is sole podcasting, I
niched into helping women entrepreneurs and founders. But it wasn't

(03:54):
just the niche that attracted people, and I honestly think
it was my voice, the way I blended strategy with storytelling,
the way I reminded women that their podcast should reflect
their purpose and not just their profession. And that's what
made me stand out early. So I think that's what
people say to me. They say, Demetria, I feel like

(04:15):
you are speaking directly to me through this podcast or
through one of my other shows. So niche down, yes,
But then you got to put your quirks, your humor,
your stories, all of your vulnerability back in because personality
plus clarity equals memorability. Then you don't want to compete

(04:35):
on volume. You want to compete on how well you resonate.
So I'm gonna get real with you here. For years,
I thought that the way to stand out was to
just produce more, more episodes, more content, more everything. And
I've produced a lot. If I could out publish the competition,
surely people would notice my content, right, But all that
did was burned me out. So I was creating a

(04:57):
flood of content without the depth to back it up.
And so what I've learned over the years is that
people don't remember you because you published one hundred episodes.
They remember you because one episode resonated so deeply that
they had to share it with someone else, or they
had to share with you personally, write you an email,
send you a DM that your episode made a difference

(05:19):
to them, or even if they don't respond to you,
they actually took action on your podcast episode. I'll give
you an example. I once did an episode where I
pulled back the curtain on my own struggles with comparison,
comparing my downloads, my growth, my timeline to other business entrepreneurs.
And I can't tell you how many emails and messages

(05:41):
I got from women saying thank you for just being honest.
I thought it was the only one who felt that way.
And yes, I did take action, and I downloaded that
workbook that you shared with us at the end of
the episode. And as you've noticed, if you've been listening
to my prior episodes of this podcast, I like to
share SCT or call to action at just about every

(06:02):
episode at the very end, where I share something you
can download for free or something that you can do
to act on what I've shared with you on the show.
So whether that is my soul podcasting blueprint or my
lunch Confidently podcasting checklist, I like to share those on
my episodes, and of course those links to download them

(06:22):
are always in my show notes. And then there are
times when I like to share my services as well.
But the idea is that when I'm sharing information, I
love that I'm actually helping someone right and helping them
to make a difference in their lives. That one episode
did more for connection than a whole twenty episodes because
it was that one episode that made the difference in

(06:45):
someone's life. So you can stop asking yourself, how can
I produce more? How can I outproduce someone? You know,
we need to do four or five six podcast episodes
a week. You can if that fits your schedule, and
if the content is burning in your heart and you
just have to share more and more, then share it
by all means and don't hold back because that is
your schedule, your routine, and your rhythm. But remember that

(07:08):
as you're sharing, the idea is to share confidently and
from a place of confidence and peace, that you're at
ease with your workflow and that it feels good to you.
And instead of producing more, you should ask yourself, how
can I connect more deeply? So, in all that you produce,
how well are you connecting with your audience. The next

(07:29):
thing to focus in on is elevating your listener experience.
And this is another thing that almost nobody talks about,
and it's the experience of your listener, the sound of
your show, the pacing, the way your episodes flow. Now,
I'm not saying you need a Hollywood level production. I
have interviewed quite a few very professional podcasters on this podcast,

(07:51):
and I love every single guest that I've brought here.
Some have excellent, over the top, awesome studios where they've
poured in a lot of money to set those studios up,
and that's great for them and great for you if
you're able to do that. I say, the more technology
that you're able to use and implement that works effectively
into your workflow and makes your life easier and makes

(08:14):
the sound in quality even better, it's better for you
and it's great for your podcast, and it's great for
your listeners, and we want that. But at the end
of the day, you don't have to have that Hollywood
level production. You'd be shocked at how many podcasts actually
lose their listeners simply because the audio is distracting, or
the structure's messy, or the pacing feels all over the place,

(08:37):
And so we do want to pay attention to those things.
We don't have to be super high level in the
way we're produced, but we do want to pay attention
to our formatting and our audio. So when I started
tightening up my intros, adding some clear transitions, wrapping episodes
with actionable takeaways, people notice and they stuck around a
bit longer and they shared my content too, which is

(08:59):
applu So think of it this way. When you respect
your listener's time, they'll respect your content, simple as that.
And then just remember that we're creating an ecosystem and
not just a podcast. I talk about that a bit
in episode number fifty four where I share about podcasting
as a strategic brand asset and not just content. So
you may want to check out that episode and I

(09:21):
will for surely blank for that in the show notes
as well. But this is the piece that has kept
me podcasting for a little over two decades. If podcasting
was just me sitting in a room talking into a microphone,
I probably would have quit years ago. But I turned
my podcast into a doorway, an entryway that leads to
a community, and for me, that is the sole podcasting collective.

(09:45):
And it's also my coaching, my resources, my newsletters, my
social media presence. Your podcasts shouldn't live in isolation. It
should point people somewhere, whether that's a community, a resource,
a newsletter, or even just deeper engagement with you. And
that's how you move from just another podcast to being

(10:05):
a space where your listeners belong to. So in closing, yes,
your niche might feel saturated, but saturation doesn't mean that
there's no room, and in fact, it means people are
hungry for what you have to say. The key is
not being louder in all of this saturation, but it's
more about being yourself, just being you, really bringing your story,

(10:28):
your style, your quirks, your voice to the table, and
that's what makes your podcast unforgettable. So if you've been
worrying about whether you can stand out, let me remind
you that your perspective, your personality, and your care for
your listeners are your superpowers. That's the magic that no
one else can replicate. And if you're still wondering am

(10:49):
I actually standing out or am I blending in? That's
exactly where I come in. My podcast Audit is a
one on one process where I'll review your show, your content,
your branding, and your strategy and I'll tell you straight
up what's working, where you're blending in, and how you
can stand out more effectively in your niche. You'll walk

(11:10):
away with clarity, confidence, and a personalized roadmap for growth
without burning yourself out. You can grab yours today at
soul podcasting dot com, slash podcast dash Audit. Because your
voice matters to you and to those who love listening
to you. Don't ever forget that your voice matters, and
in a saturated niche, your story is the one thing

(11:34):
that nobody else has. In our next episode, very likely
we'll have another awesome guest, and then the week after that,
I'll be back with more one on one content to
share with you. So I can't wait to talk with
you next time. Happy Podcasting,