October 20, 2025 • 30 mins
Ever wondered why some podcasts instantly capture your attention — and keep you listening to the very end? In this episode, I sit down with Aurora Winter, award-winning author, media coach, and former TV producer, to unpack the neuroscience of communication and how you can use it to make your podcast unforgettable. We talk about how to trigger curiosity, tell stories that stick, and turn your words into wealth — literally. Aurora shares practical ways to repurpose your podcast content into books, courses, and other income streams while keeping your authenticity front and center. If you’re ready to level up your storytelling, grow your platform, and make a lasting impact with your voice — this episode is your blueprint.
visit Aurora at: https://www.aurorawinter.com/ and http://www.samepagepublishing.com
Music courtesy of Epidemic Sound:
https://www.epidemicsound.com/track/unGUrKA8DC/
visit Aurora at: https://www.aurorawinter.com/ and http://www.samepagepublishing.com
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Music courtesy of Epidemic Sound:
https://www.epidemicsound.com/track/unGUrKA8DC/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
Hi everyone, and welcome to the Soul Podcasting podcast. And
I'm excited today we're going to be talking about communication.
We're going to be talking about platforms and making an impact.
So I have an awesome guest today. Her name is
Aurora Winter. She is an award winning author, a seasoned
TV producer, a media coach, and a serial entrepreneur. So
(00:34):
we're going to be definitely talking about her entrepreneurship and storytelling.
And so if you've ever thought about writing a book
or expanding your podcast into a platform, making that bigger
impact with your voice, this episode is for you. And
welcome Aurora to the show.
Speaker 2 (00:51):
I'm so glad to be on the show with you
and I look forward to helping your listeners turn their
words into wealth.
Speaker 1 (00:57):
Awesome. I'm excited about this episode because we're going to be,
like you said, talking about turning our words into wealth.
So that is a powerful way to begin to the conversation.
And so I want to know about how you like
about your background first of all, and how you started
helping entrepreneurs and how did you get into the field
(01:17):
that you're in right now, Like, just tell us your
story and who you are, what you do.
Speaker 2 (01:21):
Well I've always loved books, I've loved communication, I've loved movies.
I have a background as a film and television executive producer.
I raised five million dollars for a film company and
we made eight films. And then I got a bit
frustrated because I'm like, so many people have so many
wonderful stories, but they don't have one hundred million to
get Tom Cruise to start in it right. And but
(01:43):
so I turned back to my first love, which was books.
And then I noticed that, you know, there's so much
value in writing a book. Obviously, you're a serial entrepreneur
and you have a book, so you know the value
of a book, as in a forty piece, where as
a lead magnet. But most people don't understand that a
book can do many other things as a podcast can
(02:05):
to some extent as well. A book can help you
reclaim your life. It can help you reframe all of
the tragedy and set backs and pull the gold of
wisdom out of it, and then you can feel better
about yourself. Even if you never published your book, you
(02:25):
shift as a human being. But once you've done all that,
you might as well offer the goal to the world
as a gift, save them the heartache and trouble. So
I love helping people with their message and with their book.
And some of my clients also have interest in film
and TV. So I'm helping a person with a legal
thriller that I've got.
Speaker 1 (02:45):
Oh wow, fantasy books here.
Speaker 2 (02:47):
The BBC is interested in turning my fantasy series books.
So I'm able to combine both the love of books
and the love of movies.
Speaker 1 (02:56):
Wow, that's amazing. How long have you been writing books?
Speaker 2 (03:00):
You know, that's a hard question to answer, But the
truth is I started writing my first book, which was illustrated,
when I was nine years old. It was about a
girl in her magical horse. I think I got three
chapters in and then I ran into steam. But the
illustrations were good, and I think I still have that somewhere. Yeah.
I've written ten books now, I've written about thirty ah
(03:22):
screenplays with when an Award is a Screenwriter. One of
them was produced. That's the problem with film and television
so far, and then the money drops out, or the
broadcaster drops out, or the talent drops out right. One
of them was made. It was called Eli's Lesson and
it starred one on Push Up Jack Palance and was
a heart heartwarming family film. So that's kind of fun.
(03:44):
But I'm hoping it'll fill Magic Mischain and Multiverse will
get produced by BBC. That would be That was a.
Speaker 1 (03:50):
Seven, So oh my goodness. So since you were nine,
so that's you've been writing forever and so okay, so
you enjoy obviously you really enjoy expressing yourself through pen
and paper and writing, you know, And how did you
and how did you get into helping others to get
(04:11):
their message out through a book?
Speaker 2 (04:13):
All in this weird combination of coaching energy, caring, nurturing energy,
and also entrepreneurial energy, and also this film and TV thing.
So I got a bunch of things going on. I
actually really love helping people reframe the setbacks or tragedies
in their life. I'm a good listener. I love to
(04:36):
find the gold in people's stories. People open up to
me easily. And then I thought, hey, you know what,
I cannot just heel this, but we can also turn
this into a book, a podcast, maybe a movie. Yeah,
read into something valuable for your business as well. So
I love what I'm doing now at same page publishing.
It actually turned out covid was the best thing that
(04:57):
happened to me in a long time, because I reassess
what do I love doing, and I realized this is
perfect for me. I love helping people build their business,
book and brand. I love pulling out the gold in
somebody's story. I have infinite patients for that, Like we'll
just go through all the mud, just get rid of
all that mud until we find the gold, Wimonds, and
then I also love having an end result, Like just
(05:20):
coaching isn't as fulfilling as creating something. So we you know,
are creating books and most people love it so much
that they say it, let's write another book, Aura, as
soon as they finished the first one.
Speaker 1 (05:31):
Yeah, that's amazing, And I think writing a book has it.
There's a lot of similarities and parallels between that and
sharing a story through podcasting as well, and so we're
going to touch a little bit on that in a moment.
But I first wanted to ask you about something I
saw in your bio about neuroscience of communication, and I
(05:52):
don't really know what this is yet, so you're going
to have to share what that means, and then how
can podcasters just use this information to help their audiences
receive the message that they're trying to give.
Speaker 2 (06:07):
I love this question, and I don't have a podcast,
but I have a video podcast if you like. It's
called Strategic Basics. So I even noticed this with myself
last week when I was doing the script for the
new podcast episode or the YouTube episode. So what I
recommend is that you trigger curiosity and keep it triggered.
(06:31):
So it's not enough if you've got a half hour
podcast to trigger curiosity at the beginning, like we did.
At the beginning, we said, hey, we're going to help
you turn your words into wealth. Okay, people are listening,
but now we need to trigger it again, which you
just did by asking about neuroscience. So you need to
continually trigger, add value and then create another open loop.
You don't want the curiosity loop to be satisfied, want
(06:54):
it to stay open until you finished your podcast, and
then you want to open it again and say come
back next we So I noticed I did this. I
did a a podcast episode or YouTube episode on Strategic
Basics about Nike and the Breaking four because Faith kip
your gun just a couple of days ago June twenty eighth.
(07:16):
I believe it was she tried to break the four
minute mile, which was broken by Roger Banister in nineteen
fifty for men, but a woman has not ever broken
the four minute mile, and so it was a breaking
news story to which I wanted to add, you know,
I told a story and then got the result. But
I also wanted to add her background, like she used
(07:36):
to run barefoot in Nigeria where she grew up and
now she's part of a billion dollar brand, and that
contrast was so big. And then I wanted to talk
about the hero's journey because that's what Nike does with
their billion dollar branding, and I wanted to talk about
shoe Dog. Well, when I initially wrote the episode, I went,
here's three things I want you to learn. I said
what they were, like an executive summary in a newspaper article.
(08:00):
I expanded, and then just before I recorded it, actually
I think I recorded that version. I like, wait a minute,
I did not do what I know to do through neuroscience.
So I and I, thank goodness, you know easily change it.
So it hadn't aired yet, so I said, I'm going
to tell you three secrets to Nike billing being a
(08:21):
to Nike building a billion dollar brand. But first let's
talk about faith. Keep you gone? Is she gonna or
is she not going to break the four minute mile?
And then I came back to it. Here's secret number one.
I talked about that, and then people are, well, what's
secret too. Okay, here's secret number two, and here's secret
number three. So it's some it's a continual process. It's
not like you learn these things once and you go okay,
(08:42):
got it forever. You have to keep remembering that even
in a half hour or fifteen minute podcast, you need
to retrigger curiosity probably every five minutes.
Speaker 1 (08:53):
Well, well, keeps keeps everyone engaged. And I like what
you said about keeping the open loop. Yeah, keep that
curiosity open. Yeah, Yeah, that's really cool. I'm learning something
right now because I did not know what the neuroscience
of communication is, and so that makes sense. And that's
really all a part of like being a better communicator.
(09:15):
And I think as podcasters were always looking for ways
to communicate better soul to soul right and be able
to just share our hearts and our stories with our
audience and do it in a way that piques their
interest and keeps them in the loop, keeps them coming
back for more. So I find that really really interesting.
Speaker 2 (09:33):
And you actually emulate one of the key things to do,
which you do so brilliantly you probably don't even notice it,
which is that you're very authentic. You're really present. The
energy is right here, right now, in this moment. So
this conversation is alive. It's not camp. It's a live
and people like to watch it. It's like watching a
(09:54):
tennis match. You know there's something Okay, what's gonna happen?
Is she gonna hit the ball back? There's something very
engaging about it being alive.
Speaker 1 (10:05):
Yeah, Yeah, I love that too. I love I love
being able to just kind of go where the conversation flows,
and you never know what you'll learn. You'll ever know
what you'll receive and what you're able to give to
others when you just kind of go with that. But
I love what you're saying about that neuroscience, and I'm
going to study that more because you've actually just peauked
(10:27):
my interests more about it so well.
Speaker 2 (10:29):
When I got my MBA in twenty fifteen, it was
a business training. Obviously NBA is that, but we had
to focus on neuroscience. And so in the book Turn
Ridge into Wealth I delve deeply into neuroscience and explain
and it's probably more than we can get into on
this podcast. But you can get the book for free
for one thing, we sent it to you, but your
listeners can get it on Amazon, turn Ridge into Wealth,
(10:49):
or if they want to read it for free, if
they go to Turnridge into wealth dot com, they can
get the e book absolutely for free, and it comes
with some bonus videos that explain how to attract capital
clients and media coverage. I know not everybody wants to
opt in for a free gift, so you can go
to Amazon and get it if you prefer the hardcover.
Speaker 1 (11:08):
Very cool. Thank you for giving us different ways we
can access it, because we're going to want to learn
more about that. And I think just in general podcasters,
we're always in the process of learning new things and
expanding our minds so that we can communicate better. So
that's what this is all about, being better communicators. And
so that said, we're trying to find our voice. A
(11:30):
lot of us are trying to figure out where we
are with our story and how to narrate it, how
to share it with the world, and you know, it's
not easy. You know, sometimes it takes a while to
figure out where we're comfortable, what we can actually share,
what we're not comfortable sharing, and then even in that
the style, the way in which we present. So do
(11:52):
you have any advice for us on like how we
can show up with confidence?
Speaker 2 (11:57):
Yeah? I think this is a wonderful and very deep question,
and I think let's look at the answer, like peeling
an onion. First is who are you yourself even before
communicating with anybody else, right, and what really matters to you?
And write those things down because there's something important about
(12:18):
writing it down and capturing it. So, for example, for me,
you know who I am is a serial entrepreneur. Who
I am as somebody committed to making a difference in
the world. Who I am as somebody who really cares
about free speech, who cares about creative self expression, who
cares about making a difference, and cares about helping people
who are dealing with any of those things. So that
(12:39):
already helps, But what is it for you? Think of
who you are and then also allow yourself to evolve.
Perhaps you've had a podcast for a little while and
maybe it's confining now. Like in the book Turn Ridge
into Wealth, I tell the example of entrepreneurs being like
hermit crabs. I don't know if you've seen on YouTube,
if you search hermit crabs changing, it's amazing. There's a
(13:01):
link in Turners in twelve. It's amazing. These still hermit
crabs are very vulnerable, but they live in shells. Right
as they grow, the shells can become very confining, and
then they have to do what we entrepreneurs have to do.
Like you used to be focused on blogging, Now you're
focusing on podcasting. Now you're expanding to an agency. Each
one of these is like the hermit crab changing shells.
(13:22):
So you can watch on YouTube. It's pretty it's pretty
funny and dramatic. The little hermit crab finally goes, Okay,
I need to leave this shell because otherwise I'm going
to be trapped and stuck in here. It's too small
and confining. It races to another shell, and then it
gets in it and it's too big, like, goes to
another one. Oh too small, that's another one. Oh there's
a hole in it, right, and then it finally finds
the right shell and maybe gets kicked out by a
(13:43):
bigger hermit crab. Anyway, when we are shifting. We are
our most vulnerable, but it's also the most exciting. So
even for me launching the YouTube channel, which is video
and we do a lot of b roll, so it's
appealing to my filmmaker self. Whole new thing speaking on
camera versus writing right, very different things. And so you know,
(14:07):
I'm dealing with this question for myself right now. Who
am I? Who do I serve? So with strategic basics,
my answers are, but think what are your answers? My
answers are all strategic basics is about turning breaking news
into business breakthroughs. Why because that's my core expertise and besides,
I wanted to do something different with breaking news. So
(14:28):
it's for creative entrepreneurs or authors or podcasters or any
kind of creative person. And how can I add value
by adding my neuroscience, my communication, my film and TV background,
my background as an award winning author of ten books.
So all of that helps me. Doesn't mean I didn't
stutter on camera last week and my son had to
edit that. I'm like, oh, sorry, you, I'll can edit
(14:50):
up part out. I'll try again, right, But what I
I'm so glad you asked this question, because I think
it's important that we lean in to becoming the best
version of ourselves, which is alive, which is fresh, which
is expanding, which is ever new, because you can always
get one percent better, one percent better. Long answer, but
(15:10):
I love that to my heart. I love that.
Speaker 1 (15:13):
I love that just showing up in the space we're
in and understanding that, you know, where we were maybe
five years ago doesn't fit where we are today, and
so I love the analogy of the hermit crab and
trying to find that space, that that shell that fits
us the best. And that's what growth is really in
(15:37):
storytelling and podcasting, in being an author. It's just all
about finding where we are today and reconciling that what
we were five ten years ago has changed, it's shifted,
and so our story has evolved and we have more
to share. Some things are too restrictive today and we
have to move on and it's time exactly.
Speaker 2 (15:59):
I agree, and I like that you're a little highlighting
the storytelling. I think most podcasters would probably know this,
but I want to encourage everyone to know that if
you take the time to share a story, it might
take a little bit longer, but it will be memorable
stories are twenty four times are remember twenty four times
more wow than just the connect. So I took a
(16:21):
little time telling that hermit crab story so you can
see it. Yeah, no, it sticks right, Whereas if I'd
rushed past the story, it might not have landed. So
I encourage the podcasters to take the time and tell
the story so people can see it and feel it. Yeah.
Speaker 1 (16:38):
Yeah, that's what we want the experience because a lot
of people are listening to the podcast or they're watching
a podcast. They want to experience what you're saying in
a way that helps them to connect. So telling your story,
being authentic and showing up as who you are is everything.
And I know that's what you talk about as you know,
(16:59):
a an offer and helping others, helping entrepreneurs in their
endeavors to create write books. And so that said, now,
whatever we create for a podcast, we can also repurpose
that content. It could be used to create a book
or a course. And so what are some ideas that
we can use to repurpose our content as podcasters? I'm
(17:22):
sure there's so much we can do with our story
and more than just creating a show.
Speaker 2 (17:29):
Absolutely, I love this question, because I'm really passionate about
two things, monetization and messaging. Monetization is important because if
you don't monetize it, you've got a hobby, right, right,
So I would love to I love to reverse engineer
at everything. Instead of thinking, after you've done two hundred
episodes of your podcast, how can I report with this
(17:50):
before you record the next podcast? Why not think about, Hey,
what if I had like a season or a series
or a theme of podcasts about that would solve this
problem for this ideal person. And maybe it's not every podcast,
I don't know, whatever problem you would like to solve,
but pick a problem. Maybe you can give me one
(18:11):
and then we can go with that. Maybe every other
podcast or every month you do one podcast on that theme.
H and then you've already thought it through. And once
you've got I don't know, a dozen podcasts or even
fewer on that same theme even and you could you
could just be strategic. Maybe you have random podcasts now
(18:34):
and again. But maybe you also really focus on I
don't know, monetizing your podcast.
Speaker 1 (18:39):
Okay, monetizing or repurposing or purposing.
Speaker 2 (18:42):
Or how do you hire an agency to have write
your message out? Whatever, so that you have a theme
and then you I do everything your verse engineer, So
think through what are the what are the problems you
can solve, and who do you want to solve those
problems for? And what order you solve those problems in
so that you don't have twelve podcasts all about the
(19:05):
first step.
Speaker 1 (19:06):
Yeah, exactly, very good. Yeah, yeah, that's perfect, that's perfect.
And I love that you reverse engineer everything because that's
the best way to approach when we're problem solving and
figuring out how we need to get to the next step.
Speaker 2 (19:21):
And yeah, think about what problem do you solve and
who is that for? And also don't be worried about
holding back, because as soon as you solve that problem,
they'll have another problem. Yeah. True. As soon as I
help somebody write an award winning best selling book, their
next problem is how do I get the word out right? Right?
Don't just break those problems apart and solve them in
(19:45):
in your podcast and then repurpose for your course. Very cool.
And I actually even did this, this book turned ridge
into twelveth m. Actually, the first draft of it was
based on five videos that I shot, which I you know,
carefully choreographed him which people get for free if they
log in to get turn Edge into Wealth. The five
videos are about how to attract capital, clients and media coverage.
(20:07):
So they had stories of how to do that, stories
of my clients doing that, and then I expanded to
traumatically into a book. But it held together because there
was a core theme. Right, oh right, I'm doing this.
Speaker 1 (20:21):
You're doing it. You're practicing what you preach exactly.
Speaker 2 (20:24):
I love it.
Speaker 1 (20:25):
And so that said, so you have this content, you
have your books, you have your videos. Now let's talk
about the first step toward building with that content multiple
income streams. What are some tips you have for podcasters
who are thinking of doing what you're doing. How can
we do the same thing and create sort of this
(20:46):
ecosystem of creating income through all of this intellectual property
that we're putting out there.
Speaker 2 (20:56):
Such an important question. Yeah, well again, reverse engineers, like
if you were baking, you want to put the yeast
in before you bake the bread. So thinking this through
in advance will really help you. And that's one of
the things I wrote about in Turn Regent to Wealth.
There's seven different ways to monetize your message, whether it's
a podcast or a book, there's seven ways. You want
(21:17):
to decide though which of these seven ways You could
pick more than one, but you want to decide before
you bake your content, which of these ways you're going
to do so that the I don't know, if you
imagine that they're muffins, they've they've got yeast in them
so they rise, but they've also got blueberries in them.
You could have blueberry muffins, or you could have a
(21:39):
raisin muffins. Is where you could have seek a peek,
no start, I'm hungry, but decide which what it is,
so that you bake the yeast in before you break
the bread, so that people know or you know that
you are going to reverse engineer this. And then you
would add blueberries. If your offer is going to be blueberries,
you would add raised if your offer is going to
(22:01):
be raisis. Maybe that was too far of going into
the weeds, Aurora, but really specific example would be the
highest paid profession on Earth is a speaker. Speakers often
get paid fifty thousand to two hundred and fifty thousand
dollars per ninety minute talk. So if that's you or
if that's where you'd like to go, then in your podcast,
(22:21):
you would mention when I was speaking last week at
the Rotary Club, when I was hired to speak at
the La Da Da event, you would just mention that,
and then you would have some takeaways or stories. But
you just dropped in like a little bit of salt
when I was speaking, when I was hired to speak.
If you'd like to hire me to speak, go here.
So that would be an example if you just layer
(22:43):
that in, because it's not like if you have all
this content and then you have to hit the person
at the end. I'm a speaker, it doesn't work as.
Speaker 1 (22:50):
Well, right right, So layer as in like you're baking
and you have these little ingredients that you're layering in
a bit at a time.
Speaker 2 (22:59):
Exactly.
Speaker 1 (23:00):
Yeah. Yeah, I love that. Yeah, I think that that's awesome.
And listeners today are really just wanting that encouragement inspiration,
and you are helping us to see different ways we
can use our content to just share our voice and
share our message. I would love to know if there's
(23:22):
any other, like really big glaring pieces of advice that
you want to share with podcasters who want to share
our message, not only through podcasting, maybe even write some
books and get our message out in that way, any
piece of advice for us that you want to lead.
Speaker 2 (23:37):
The other thing that I think is really hot right
now that is on people's mind is how is AI
going to be shifting? Oh that's every hang right, So
here's my strategy, because you know I like to be strategic.
That's whine, that's strategic basics. So I think things are
shifting away from SEO and shifting away from things that
you have in your website, even if they're great blogs,
(23:59):
I think are shifting. Instead of people are searching on Google,
they're searching on chat, GPT. So now that we know
that this trend is happening, what actions can we take
in order to stay top of mind to stay relevant?
So I think there's like a three three things to know.
One the number one, let's just say the one search
engine is going to be AI, Chat, GPT or similar,
(24:22):
so we need to think about how can we get
on that. The second thing to know is the number
two search engine is YouTube, So put your podcast on YouTube.
YouTube is very, very searchable and it has huge traffic.
In fact, YouTube it just overtook every other streaming platform.
People watch YouTube on their television. Is why I'm doing
(24:44):
video onto YouTube basics. YouTube is more watched than Paramount,
than Amazon Prime, than Apple TV. It's a monster. So
you want to be on YouTube. But the number three
search engine, so if we get the right number fingers
is Amazon. So you want to have a book on Amazon,
and a book with a title that clearly speaks to
(25:05):
the problem your ideal client has and how you can
solve it for them. Other benefit of Amazon you can
read to a world audience for very inexpensive What's good
about Amazon is people who go to YouTube are usually
looking for answers for free. People who go to Amazon
usually already have their credit card installed and they're willing
(25:27):
to buy something. This is a higher caliber of person,
even though it's a number three versus number two search engine.
I have found that if people read my book and
then they book a free breakthrough call with me, fifty
percent of them in roll in the next step, So
a very high enrollment rate because people have already qualified themselves.
They've already read the book. They already go, oh yeah,
(25:49):
Aurora speaks my language. I like what she's up to.
They've already really almost decided before they talk to me.
That's an insanely high close right. In fact, I think
it's more like two thirds. But anyway, the other good
thing about Amazon is books on Amazon mean you have
to take a step, but usually get on Goodreads, so
you get reviews on Goodreads, you get the Bookstummer on Goodreads,
(26:10):
and good Reads is one of the sources that chat
GBT looks for. Who's full circle. So I think the
strategy that I'm leaning into that I would invite others
to think about is have a book that solves a
problem for your ideal client, put it on Amazon. Then
have something fresh and new and current on YouTube, which
(26:33):
is why I'm doing strategic basics every week, I break
down breaking news into business breakthrough. So it's on my topic,
but it's a different medium. It's YouTube, it's got video,
it's fun and it's now. And then index things on
Goodreads and other places so that you show up so
that they recommend you. So that's that's my thinking.
Speaker 1 (26:55):
Would I buy a floored because how how did I
not think of Amazon being number three in that list?
That's a really important outlet to bring our you know,
our information to write a book and put it on Amazon.
I never thought of, like I have a book on
Amazon right now, So I really need to kind of
(27:17):
refresh my own goals and what I plan to do
with creating my next book, writing this next thing about podcasting.
But I didn't think about Amazon in that way, and
so You've just really inspired me to get moving to.
Speaker 2 (27:30):
Write the night book. God.
Speaker 1 (27:33):
Yes, I'm like, Okay, I have to do it now.
Speaker 2 (27:35):
This ever, Sid I said, and I want I want
you to tell me when you've got it done or
I will.
Speaker 1 (27:42):
So do you have any just some last words of encouragement.
Speaker 2 (27:46):
Before by the last words of encouragement because of AI.
The other thing I deeply believe in my heart is
our messages are more important than ever. Our stories are failing,
our struggle, the things that we have finally overcome, double
down on being human. As Joanna Penn says, I want
to credit her sh has that statement. So I think
(28:10):
in an age where generic data information words can be
spewed out at lightning speed, what matters. It's not more
information people, it's need or want. It's more humanity. So
your story, your insights, your challenges, your AHAs, your triumphs
are more valuable than ever, So share them on your podcast,
(28:34):
share them on your YouTube channel, share them on your
book because it matters.
Speaker 1 (28:38):
Your story matters. That's perfect, Aurora. How can our listeners
reach you? Find out more about your resources and how
you can help them get their message out?
Speaker 2 (28:49):
Oh thanks for asking. Well, if they would like help
with their book with VIP one on one mentoring and
coaching with through the publishing and promotion process, if they
really would like to launch to the next level as
thought leaders, they can go to same page Publishing dot com.
Because I come on the same page as my client.
Can come the same page publishing dot com. See the
(29:11):
success stories of my clients, some of whom have won
dozens of awards, have three thousand reviews on Amazon. You
are attracting, you know, seven figures of new business with
their thought leader being taken up to the next level.
If they would just like some free help for no charge,
they can code a turnards into wealth dot com and
get this award winning, substantial book it's not like five
(29:34):
pages that's got decades of my wisdom in it for
free at turnards into wealth dot com and they'll also
get five free videos masterclass that train them how to
attract capital clients and media coverage. Or they can go
to Amazon and get turn Rids into Wealth.
Speaker 1 (29:51):
Very very cool. I will definitely be reading turn Words
into Wealth. I need to learn as much as I
can about this, and I recommend our listeners do the same.
Go ahead and download or purchase Aurora's book, And if
you need any additional help in this area, Aurora is
there to help you. And so Amuri, thank you so
(30:13):
much for being here today on Sold Podcasting.
Speaker 2 (30:15):
It was really fun to be on Sold Podcasting with you.
Thanks
Hi everyone, and welcome to the Soul Podcasting podcast. And
I'm excited today we're going to be talking about communication.
We're going to be talking about platforms and making an impact.
So I have an awesome guest today. Her name is
Aurora Winter. She is an award winning author, a seasoned
TV producer, a media coach, and a serial entrepreneur. So
(00:34):
we're going to be definitely talking about her entrepreneurship and storytelling.
And so if you've ever thought about writing a book
or expanding your podcast into a platform, making that bigger
impact with your voice, this episode is for you. And
welcome Aurora to the show.
Speaker 2 (00:51):
I'm so glad to be on the show with you
and I look forward to helping your listeners turn their
words into wealth.
Speaker 1 (00:57):
Awesome. I'm excited about this episode because we're going to be,
like you said, talking about turning our words into wealth.
So that is a powerful way to begin to the conversation.
And so I want to know about how you like
about your background first of all, and how you started
helping entrepreneurs and how did you get into the field
(01:17):
that you're in right now, Like, just tell us your
story and who you are, what you do.
Speaker 2 (01:21):
Well I've always loved books, I've loved communication, I've loved movies.
I have a background as a film and television executive producer.
I raised five million dollars for a film company and
we made eight films. And then I got a bit
frustrated because I'm like, so many people have so many
wonderful stories, but they don't have one hundred million to
get Tom Cruise to start in it right. And but
(01:43):
so I turned back to my first love, which was books.
And then I noticed that, you know, there's so much
value in writing a book. Obviously, you're a serial entrepreneur
and you have a book, so you know the value
of a book, as in a forty piece, where as
a lead magnet. But most people don't understand that a
book can do many other things as a podcast can
(02:05):
to some extent as well. A book can help you
reclaim your life. It can help you reframe all of
the tragedy and set backs and pull the gold of
wisdom out of it, and then you can feel better
about yourself. Even if you never published your book, you
(02:25):
shift as a human being. But once you've done all that,
you might as well offer the goal to the world
as a gift, save them the heartache and trouble. So
I love helping people with their message and with their book.
And some of my clients also have interest in film
and TV. So I'm helping a person with a legal
thriller that I've got.
Speaker 1 (02:45):
Oh wow, fantasy books here.
Speaker 2 (02:47):
The BBC is interested in turning my fantasy series books.
So I'm able to combine both the love of books
and the love of movies.
Speaker 1 (02:56):
Wow, that's amazing. How long have you been writing books?
Speaker 2 (03:00):
You know, that's a hard question to answer, But the
truth is I started writing my first book, which was illustrated,
when I was nine years old. It was about a
girl in her magical horse. I think I got three
chapters in and then I ran into steam. But the
illustrations were good, and I think I still have that somewhere. Yeah.
I've written ten books now, I've written about thirty ah
(03:22):
screenplays with when an Award is a Screenwriter. One of
them was produced. That's the problem with film and television
so far, and then the money drops out, or the
broadcaster drops out, or the talent drops out right. One
of them was made. It was called Eli's Lesson and
it starred one on Push Up Jack Palance and was
a heart heartwarming family film. So that's kind of fun.
(03:44):
But I'm hoping it'll fill Magic Mischain and Multiverse will
get produced by BBC. That would be That was a.
Speaker 1 (03:50):
Seven, So oh my goodness. So since you were nine,
so that's you've been writing forever and so okay, so
you enjoy obviously you really enjoy expressing yourself through pen
and paper and writing, you know, And how did you
and how did you get into helping others to get
(04:11):
their message out through a book?
Speaker 2 (04:13):
All in this weird combination of coaching energy, caring, nurturing energy,
and also entrepreneurial energy, and also this film and TV thing.
So I got a bunch of things going on. I
actually really love helping people reframe the setbacks or tragedies
in their life. I'm a good listener. I love to
(04:36):
find the gold in people's stories. People open up to
me easily. And then I thought, hey, you know what,
I cannot just heel this, but we can also turn
this into a book, a podcast, maybe a movie. Yeah,
read into something valuable for your business as well. So
I love what I'm doing now at same page publishing.
It actually turned out covid was the best thing that
(04:57):
happened to me in a long time, because I reassess
what do I love doing, and I realized this is
perfect for me. I love helping people build their business,
book and brand. I love pulling out the gold in
somebody's story. I have infinite patients for that, Like we'll
just go through all the mud, just get rid of
all that mud until we find the gold, Wimonds, and
then I also love having an end result, Like just
(05:20):
coaching isn't as fulfilling as creating something. So we you know,
are creating books and most people love it so much
that they say it, let's write another book, Aura, as
soon as they finished the first one.
Speaker 1 (05:31):
Yeah, that's amazing, And I think writing a book has it.
There's a lot of similarities and parallels between that and
sharing a story through podcasting as well, and so we're
going to touch a little bit on that in a moment.
But I first wanted to ask you about something I
saw in your bio about neuroscience of communication, and I
(05:52):
don't really know what this is yet, so you're going
to have to share what that means, and then how
can podcasters just use this information to help their audiences
receive the message that they're trying to give.
Speaker 2 (06:07):
I love this question, and I don't have a podcast,
but I have a video podcast if you like. It's
called Strategic Basics. So I even noticed this with myself
last week when I was doing the script for the
new podcast episode or the YouTube episode. So what I
recommend is that you trigger curiosity and keep it triggered.
(06:31):
So it's not enough if you've got a half hour
podcast to trigger curiosity at the beginning, like we did.
At the beginning, we said, hey, we're going to help
you turn your words into wealth. Okay, people are listening,
but now we need to trigger it again, which you
just did by asking about neuroscience. So you need to
continually trigger, add value and then create another open loop.
You don't want the curiosity loop to be satisfied, want
(06:54):
it to stay open until you finished your podcast, and
then you want to open it again and say come
back next we So I noticed I did this. I
did a a podcast episode or YouTube episode on Strategic
Basics about Nike and the Breaking four because Faith kip
your gun just a couple of days ago June twenty eighth.
(07:16):
I believe it was she tried to break the four
minute mile, which was broken by Roger Banister in nineteen
fifty for men, but a woman has not ever broken
the four minute mile, and so it was a breaking
news story to which I wanted to add, you know,
I told a story and then got the result. But
I also wanted to add her background, like she used
(07:36):
to run barefoot in Nigeria where she grew up and
now she's part of a billion dollar brand, and that
contrast was so big. And then I wanted to talk
about the hero's journey because that's what Nike does with
their billion dollar branding, and I wanted to talk about
shoe Dog. Well, when I initially wrote the episode, I went,
here's three things I want you to learn. I said
what they were, like an executive summary in a newspaper article.
(08:00):
I expanded, and then just before I recorded it, actually
I think I recorded that version. I like, wait a minute,
I did not do what I know to do through neuroscience.
So I and I, thank goodness, you know easily change it.
So it hadn't aired yet, so I said, I'm going
to tell you three secrets to Nike billing being a
(08:21):
to Nike building a billion dollar brand. But first let's
talk about faith. Keep you gone? Is she gonna or
is she not going to break the four minute mile?
And then I came back to it. Here's secret number one.
I talked about that, and then people are, well, what's
secret too. Okay, here's secret number two, and here's secret
number three. So it's some it's a continual process. It's
not like you learn these things once and you go okay,
(08:42):
got it forever. You have to keep remembering that even
in a half hour or fifteen minute podcast, you need
to retrigger curiosity probably every five minutes.
Speaker 1 (08:53):
Well, well, keeps keeps everyone engaged. And I like what
you said about keeping the open loop. Yeah, keep that
curiosity open. Yeah, Yeah, that's really cool. I'm learning something
right now because I did not know what the neuroscience
of communication is, and so that makes sense. And that's
really all a part of like being a better communicator.
(09:15):
And I think as podcasters were always looking for ways
to communicate better soul to soul right and be able
to just share our hearts and our stories with our
audience and do it in a way that piques their
interest and keeps them in the loop, keeps them coming
back for more. So I find that really really interesting.
Speaker 2 (09:33):
And you actually emulate one of the key things to do,
which you do so brilliantly you probably don't even notice it,
which is that you're very authentic. You're really present. The
energy is right here, right now, in this moment. So
this conversation is alive. It's not camp. It's a live
and people like to watch it. It's like watching a
(09:54):
tennis match. You know there's something Okay, what's gonna happen?
Is she gonna hit the ball back? There's something very
engaging about it being alive.
Speaker 1 (10:05):
Yeah, Yeah, I love that too. I love I love
being able to just kind of go where the conversation flows,
and you never know what you'll learn. You'll ever know
what you'll receive and what you're able to give to
others when you just kind of go with that. But
I love what you're saying about that neuroscience, and I'm
going to study that more because you've actually just peauked
(10:27):
my interests more about it so well.
Speaker 2 (10:29):
When I got my MBA in twenty fifteen, it was
a business training. Obviously NBA is that, but we had
to focus on neuroscience. And so in the book Turn
Ridge into Wealth I delve deeply into neuroscience and explain
and it's probably more than we can get into on
this podcast. But you can get the book for free
for one thing, we sent it to you, but your
listeners can get it on Amazon, turn Ridge into Wealth,
(10:49):
or if they want to read it for free, if
they go to Turnridge into wealth dot com, they can
get the e book absolutely for free, and it comes
with some bonus videos that explain how to attract capital
clients and media coverage. I know not everybody wants to
opt in for a free gift, so you can go
to Amazon and get it if you prefer the hardcover.
Speaker 1 (11:08):
Very cool. Thank you for giving us different ways we
can access it, because we're going to want to learn
more about that. And I think just in general podcasters,
we're always in the process of learning new things and
expanding our minds so that we can communicate better. So
that's what this is all about, being better communicators. And
so that said, we're trying to find our voice. A
(11:30):
lot of us are trying to figure out where we
are with our story and how to narrate it, how
to share it with the world, and you know, it's
not easy. You know, sometimes it takes a while to
figure out where we're comfortable, what we can actually share,
what we're not comfortable sharing, and then even in that
the style, the way in which we present. So do
(11:52):
you have any advice for us on like how we
can show up with confidence?
Speaker 2 (11:57):
Yeah? I think this is a wonderful and very deep question,
and I think let's look at the answer, like peeling
an onion. First is who are you yourself even before
communicating with anybody else, right, and what really matters to you?
And write those things down because there's something important about
(12:18):
writing it down and capturing it. So, for example, for me,
you know who I am is a serial entrepreneur. Who
I am as somebody committed to making a difference in
the world. Who I am as somebody who really cares
about free speech, who cares about creative self expression, who
cares about making a difference, and cares about helping people
who are dealing with any of those things. So that
(12:39):
already helps, But what is it for you? Think of
who you are and then also allow yourself to evolve.
Perhaps you've had a podcast for a little while and
maybe it's confining now. Like in the book Turn Ridge
into Wealth, I tell the example of entrepreneurs being like
hermit crabs. I don't know if you've seen on YouTube,
if you search hermit crabs changing, it's amazing. There's a
(13:01):
link in Turners in twelve. It's amazing. These still hermit
crabs are very vulnerable, but they live in shells. Right
as they grow, the shells can become very confining, and
then they have to do what we entrepreneurs have to do.
Like you used to be focused on blogging, Now you're
focusing on podcasting. Now you're expanding to an agency. Each
one of these is like the hermit crab changing shells.
(13:22):
So you can watch on YouTube. It's pretty it's pretty
funny and dramatic. The little hermit crab finally goes, Okay,
I need to leave this shell because otherwise I'm going
to be trapped and stuck in here. It's too small
and confining. It races to another shell, and then it
gets in it and it's too big, like, goes to
another one. Oh too small, that's another one. Oh there's
a hole in it, right, and then it finally finds
the right shell and maybe gets kicked out by a
(13:43):
bigger hermit crab. Anyway, when we are shifting. We are
our most vulnerable, but it's also the most exciting. So
even for me launching the YouTube channel, which is video
and we do a lot of b roll, so it's
appealing to my filmmaker self. Whole new thing speaking on
camera versus writing right, very different things. And so you know,
(14:07):
I'm dealing with this question for myself right now. Who
am I? Who do I serve? So with strategic basics,
my answers are, but think what are your answers? My
answers are all strategic basics is about turning breaking news
into business breakthroughs. Why because that's my core expertise and besides,
I wanted to do something different with breaking news. So
(14:28):
it's for creative entrepreneurs or authors or podcasters or any
kind of creative person. And how can I add value
by adding my neuroscience, my communication, my film and TV background,
my background as an award winning author of ten books.
So all of that helps me. Doesn't mean I didn't
stutter on camera last week and my son had to
edit that. I'm like, oh, sorry, you, I'll can edit
(14:50):
up part out. I'll try again, right, But what I
I'm so glad you asked this question, because I think
it's important that we lean in to becoming the best
version of ourselves, which is alive, which is fresh, which
is expanding, which is ever new, because you can always
get one percent better, one percent better. Long answer, but
(15:10):
I love that to my heart. I love that.
Speaker 1 (15:13):
I love that just showing up in the space we're
in and understanding that, you know, where we were maybe
five years ago doesn't fit where we are today, and
so I love the analogy of the hermit crab and
trying to find that space, that that shell that fits
us the best. And that's what growth is really in
(15:37):
storytelling and podcasting, in being an author. It's just all
about finding where we are today and reconciling that what
we were five ten years ago has changed, it's shifted,
and so our story has evolved and we have more
to share. Some things are too restrictive today and we
have to move on and it's time exactly.
Speaker 2 (15:59):
I agree, and I like that you're a little highlighting
the storytelling. I think most podcasters would probably know this,
but I want to encourage everyone to know that if
you take the time to share a story, it might
take a little bit longer, but it will be memorable
stories are twenty four times are remember twenty four times
more wow than just the connect. So I took a
(16:21):
little time telling that hermit crab story so you can
see it. Yeah, no, it sticks right, Whereas if I'd
rushed past the story, it might not have landed. So
I encourage the podcasters to take the time and tell
the story so people can see it and feel it. Yeah.
Speaker 1 (16:38):
Yeah, that's what we want the experience because a lot
of people are listening to the podcast or they're watching
a podcast. They want to experience what you're saying in
a way that helps them to connect. So telling your story,
being authentic and showing up as who you are is everything.
And I know that's what you talk about as you know,
(16:59):
a an offer and helping others, helping entrepreneurs in their
endeavors to create write books. And so that said, now,
whatever we create for a podcast, we can also repurpose
that content. It could be used to create a book
or a course. And so what are some ideas that
we can use to repurpose our content as podcasters? I'm
(17:22):
sure there's so much we can do with our story
and more than just creating a show.
Speaker 2 (17:29):
Absolutely, I love this question, because I'm really passionate about
two things, monetization and messaging. Monetization is important because if
you don't monetize it, you've got a hobby, right, right,
So I would love to I love to reverse engineer
at everything. Instead of thinking, after you've done two hundred
episodes of your podcast, how can I report with this
(17:50):
before you record the next podcast? Why not think about, Hey,
what if I had like a season or a series
or a theme of podcasts about that would solve this
problem for this ideal person. And maybe it's not every podcast,
I don't know, whatever problem you would like to solve,
but pick a problem. Maybe you can give me one
(18:11):
and then we can go with that. Maybe every other
podcast or every month you do one podcast on that theme.
H and then you've already thought it through. And once
you've got I don't know, a dozen podcasts or even
fewer on that same theme even and you could you
could just be strategic. Maybe you have random podcasts now
(18:34):
and again. But maybe you also really focus on I
don't know, monetizing your podcast.
Speaker 1 (18:39):
Okay, monetizing or repurposing or purposing.
Speaker 2 (18:42):
Or how do you hire an agency to have write
your message out? Whatever, so that you have a theme
and then you I do everything your verse engineer, So
think through what are the what are the problems you
can solve, and who do you want to solve those
problems for? And what order you solve those problems in
so that you don't have twelve podcasts all about the
(19:05):
first step.
Speaker 1 (19:06):
Yeah, exactly, very good. Yeah, yeah, that's perfect, that's perfect.
And I love that you reverse engineer everything because that's
the best way to approach when we're problem solving and
figuring out how we need to get to the next step.
Speaker 2 (19:21):
And yeah, think about what problem do you solve and
who is that for? And also don't be worried about
holding back, because as soon as you solve that problem,
they'll have another problem. Yeah. True. As soon as I
help somebody write an award winning best selling book, their
next problem is how do I get the word out right? Right?
Don't just break those problems apart and solve them in
(19:45):
in your podcast and then repurpose for your course. Very cool.
And I actually even did this, this book turned ridge
into twelveth m. Actually, the first draft of it was
based on five videos that I shot, which I you know,
carefully choreographed him which people get for free if they
log in to get turn Edge into Wealth. The five
videos are about how to attract capital, clients and media coverage.
(20:07):
So they had stories of how to do that, stories
of my clients doing that, and then I expanded to
traumatically into a book. But it held together because there
was a core theme. Right, oh right, I'm doing this.
Speaker 1 (20:21):
You're doing it. You're practicing what you preach exactly.
Speaker 2 (20:24):
I love it.
Speaker 1 (20:25):
And so that said, so you have this content, you
have your books, you have your videos. Now let's talk
about the first step toward building with that content multiple
income streams. What are some tips you have for podcasters
who are thinking of doing what you're doing. How can
we do the same thing and create sort of this
(20:46):
ecosystem of creating income through all of this intellectual property
that we're putting out there.
Speaker 2 (20:56):
Such an important question. Yeah, well again, reverse engineers, like
if you were baking, you want to put the yeast
in before you bake the bread. So thinking this through
in advance will really help you. And that's one of
the things I wrote about in Turn Regent to Wealth.
There's seven different ways to monetize your message, whether it's
a podcast or a book, there's seven ways. You want
(21:17):
to decide though which of these seven ways You could
pick more than one, but you want to decide before
you bake your content, which of these ways you're going
to do so that the I don't know, if you
imagine that they're muffins, they've they've got yeast in them
so they rise, but they've also got blueberries in them.
You could have blueberry muffins, or you could have a
(21:39):
raisin muffins. Is where you could have seek a peek,
no start, I'm hungry, but decide which what it is,
so that you bake the yeast in before you break
the bread, so that people know or you know that
you are going to reverse engineer this. And then you
would add blueberries. If your offer is going to be blueberries,
you would add raised if your offer is going to
(22:01):
be raisis. Maybe that was too far of going into
the weeds, Aurora, but really specific example would be the
highest paid profession on Earth is a speaker. Speakers often
get paid fifty thousand to two hundred and fifty thousand
dollars per ninety minute talk. So if that's you or
if that's where you'd like to go, then in your podcast,
(22:21):
you would mention when I was speaking last week at
the Rotary Club, when I was hired to speak at
the La Da Da event, you would just mention that,
and then you would have some takeaways or stories. But
you just dropped in like a little bit of salt
when I was speaking, when I was hired to speak.
If you'd like to hire me to speak, go here.
So that would be an example if you just layer
(22:43):
that in, because it's not like if you have all
this content and then you have to hit the person
at the end. I'm a speaker, it doesn't work as.
Speaker 1 (22:50):
Well, right right, So layer as in like you're baking
and you have these little ingredients that you're layering in
a bit at a time.
Speaker 2 (22:59):
Exactly.
Speaker 1 (23:00):
Yeah. Yeah, I love that. Yeah, I think that that's awesome.
And listeners today are really just wanting that encouragement inspiration,
and you are helping us to see different ways we
can use our content to just share our voice and
share our message. I would love to know if there's
(23:22):
any other, like really big glaring pieces of advice that
you want to share with podcasters who want to share
our message, not only through podcasting, maybe even write some
books and get our message out in that way, any
piece of advice for us that you want to lead.
Speaker 2 (23:37):
The other thing that I think is really hot right
now that is on people's mind is how is AI
going to be shifting? Oh that's every hang right, So
here's my strategy, because you know I like to be strategic.
That's whine, that's strategic basics. So I think things are
shifting away from SEO and shifting away from things that
you have in your website, even if they're great blogs,
(23:59):
I think are shifting. Instead of people are searching on Google,
they're searching on chat, GPT. So now that we know
that this trend is happening, what actions can we take
in order to stay top of mind to stay relevant?
So I think there's like a three three things to know.
One the number one, let's just say the one search
engine is going to be AI, Chat, GPT or similar,
(24:22):
so we need to think about how can we get
on that. The second thing to know is the number
two search engine is YouTube, So put your podcast on YouTube.
YouTube is very, very searchable and it has huge traffic.
In fact, YouTube it just overtook every other streaming platform.
People watch YouTube on their television. Is why I'm doing
(24:44):
video onto YouTube basics. YouTube is more watched than Paramount,
than Amazon Prime, than Apple TV. It's a monster. So
you want to be on YouTube. But the number three
search engine, so if we get the right number fingers
is Amazon. So you want to have a book on Amazon,
and a book with a title that clearly speaks to
(25:05):
the problem your ideal client has and how you can
solve it for them. Other benefit of Amazon you can
read to a world audience for very inexpensive What's good
about Amazon is people who go to YouTube are usually
looking for answers for free. People who go to Amazon
usually already have their credit card installed and they're willing
(25:27):
to buy something. This is a higher caliber of person,
even though it's a number three versus number two search engine.
I have found that if people read my book and
then they book a free breakthrough call with me, fifty
percent of them in roll in the next step, So
a very high enrollment rate because people have already qualified themselves.
They've already read the book. They already go, oh yeah,
(25:49):
Aurora speaks my language. I like what she's up to.
They've already really almost decided before they talk to me.
That's an insanely high close right. In fact, I think
it's more like two thirds. But anyway, the other good
thing about Amazon is books on Amazon mean you have
to take a step, but usually get on Goodreads, so
you get reviews on Goodreads, you get the Bookstummer on Goodreads,
(26:10):
and good Reads is one of the sources that chat
GBT looks for. Who's full circle. So I think the
strategy that I'm leaning into that I would invite others
to think about is have a book that solves a
problem for your ideal client, put it on Amazon. Then
have something fresh and new and current on YouTube, which
(26:33):
is why I'm doing strategic basics every week, I break
down breaking news into business breakthrough. So it's on my topic,
but it's a different medium. It's YouTube, it's got video,
it's fun and it's now. And then index things on
Goodreads and other places so that you show up so
that they recommend you. So that's that's my thinking.
Speaker 1 (26:55):
Would I buy a floored because how how did I
not think of Amazon being number three in that list?
That's a really important outlet to bring our you know,
our information to write a book and put it on Amazon.
I never thought of, like I have a book on
Amazon right now, So I really need to kind of
(27:17):
refresh my own goals and what I plan to do
with creating my next book, writing this next thing about podcasting.
But I didn't think about Amazon in that way, and
so You've just really inspired me to get moving to.
Speaker 2 (27:30):
Write the night book. God.
Speaker 1 (27:33):
Yes, I'm like, Okay, I have to do it now.
Speaker 2 (27:35):
This ever, Sid I said, and I want I want
you to tell me when you've got it done or
I will.
Speaker 1 (27:42):
So do you have any just some last words of encouragement.
Speaker 2 (27:46):
Before by the last words of encouragement because of AI.
The other thing I deeply believe in my heart is
our messages are more important than ever. Our stories are failing,
our struggle, the things that we have finally overcome, double
down on being human. As Joanna Penn says, I want
to credit her sh has that statement. So I think
(28:10):
in an age where generic data information words can be
spewed out at lightning speed, what matters. It's not more
information people, it's need or want. It's more humanity. So
your story, your insights, your challenges, your AHAs, your triumphs
are more valuable than ever, So share them on your podcast,
(28:34):
share them on your YouTube channel, share them on your
book because it matters.
Speaker 1 (28:38):
Your story matters. That's perfect, Aurora. How can our listeners
reach you? Find out more about your resources and how
you can help them get their message out?
Speaker 2 (28:49):
Oh thanks for asking. Well, if they would like help
with their book with VIP one on one mentoring and
coaching with through the publishing and promotion process, if they
really would like to launch to the next level as
thought leaders, they can go to same page Publishing dot com.
Because I come on the same page as my client.
Can come the same page publishing dot com. See the
(29:11):
success stories of my clients, some of whom have won
dozens of awards, have three thousand reviews on Amazon. You
are attracting, you know, seven figures of new business with
their thought leader being taken up to the next level.
If they would just like some free help for no charge,
they can code a turnards into wealth dot com and
get this award winning, substantial book it's not like five
(29:34):
pages that's got decades of my wisdom in it for
free at turnards into wealth dot com and they'll also
get five free videos masterclass that train them how to
attract capital clients and media coverage. Or they can go
to Amazon and get turn Rids into Wealth.
Speaker 1 (29:51):
Very very cool. I will definitely be reading turn Words
into Wealth. I need to learn as much as I
can about this, and I recommend our listeners do the same.
Go ahead and download or purchase Aurora's book, And if
you need any additional help in this area, Aurora is
there to help you. And so Amuri, thank you so
(30:13):
much for being here today on Sold Podcasting.
Speaker 2 (30:15):
It was really fun to be on Sold Podcasting with you.
Thanks
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