All Episodes

October 28, 2025 17 mins
So here’s the real deal — everybody thinks you need a built-in fanbase, flashy equipment, and some kind of celebrity status to launch a podcast… but nah, that’s a myth. In this episode, I’m breaking down exactly how to start a podcast with no audience and still build something meaningful, profitable, and wildly aligned with your mission. I’ll walk you through how I did it — from using what I already had, to getting my first listeners without begging for support. If you’ve been waiting for a signal, this is it. Press record. Build as you go. Your voice deserves to be heard — even if nobody is listening yet.


Leave me a Message! - 
Leave a Review!
  • To leave a written review on Apple Podcasts click  here. (Works best on a mobile device).
    • Instructions: click “Listen on Apple Podcasts” and scroll down to “Write a Review”.
    • Be sure to leave your name on the review.


Music courtesy of Epidemic Sound:
https://www.epidemicsound.com/track/unGUrKA8DC/
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:14):
Hey, hey friend, Welcome back to another episode of the
Soul Podcasting Podcast, where passion, purpose and podcast strategy come
together and help you amplify your voice without the burnout.
And I'm your host, Dimitria Zinga, founder of the Soul
Podcasting Collective, a boutique podcast production agency where I help coaches, consultants,
and creative entrepreneurs launch and grow their shows with confidence

(00:37):
and purpose. And I'm also a podcast coach and strategist
and I love helping podcasters like you move from overwhelmed
and overthinking to clear, consistent, and confident behind the mic.
If you want more support for your own podcasting journey,
you can always find me at soul podcasting dot com,
where I offer free resources, personalized podcast audits, and one

(00:59):
on one strategies sessions to help you refine your message
and grow your show intentionally. All Right, So today's episode
is a special one because I'm beginning of this question
a lot lately, and it is how do I start
a podcast when nobody knows me yet? That's a good question.
It's something that I've asked myself quite a few dimes
over the years. And I love this question because honestly,

(01:21):
it is one of the most real concerns that people
have when they're just starting out. And this is again
one of those short solo sessions where I sit down
and grab my trusty blue Yetti mike and record straight
from my phone box setup with my Amazon Pop filter.
Nothing fancy, nothing overproduced, just real talk to you. And
here is the truth. You don't need expensive gear, you

(01:41):
don't need a big following, you don't need a lot
of industry connections to start a podcast that matters. Really,
all you need is a voice, a message, and the
willingness to show up even when nobody's listening yet. So

(02:15):
let's talk about how to actually start a podcast when
no one knows you, and why that might just be
your biggest advantage. Let's start with this. Having no audience
is not a problem. It's actually a gift because when
you're a brand new you have total creative freedom. That's
the way I want you to see it. At least,
you have no expectations, no critics, no pressure to sound perfect.

(02:38):
You've got to experiment though, You've got to find your tone,
your rhythm, your signature style, all without the spotlight. So
this is a powerful thing to have at your disposal.
That you don't have a lot of pressure, because the
thing is, once your audience does start to grow, it'll
be because they connect it to the real you and
not the polished, performing version of you. So that's going

(03:02):
to be helpful for you, so that you don't have
the pressure of being something you're not. Right. I remember
when I first started podcasting many moons ago, I had
maybe ten listeners, and one of them was probably my mom,
to be honest, But I kept going and I treated
every episode like a mini workshop for just one person,
and I believe that was the mindset that built long

(03:24):
term momentum. Now. I've had my rough spots where along
my journey I started trying to make different pivots into
what I thought podcasting was supposed to be, attempting to
make it radio quality and sound like the radio guys
out there. But when I came back to myself and
to who I am and what I'm actually doing behind
the mic, it became more real for me. It became

(03:46):
a warm space and inviting space and a meaningful place
for me to share my information, my knowledge, and my
life with my audience. And I believe that is the
mindset that builds this long term momentum. It's to create
as if your dream listener is already tuning in right,
even if they're not already. So instead of worrying that

(04:08):
nobody knows you yet, you want to flip the script
and see it as your training ground. That's where you
build your confidence, you build your storytelling muscle, and your
message starts to become clearer to you so that you
can be more clear when you share your message to others.
The thing that I always sing on this podcast is
to speak as though you're speaking to one person and

(04:29):
not an entire crowd. I believe that's something that will
instantly shift your energy behind the mic if you stop
trying to talk to everybody. I've heard podcast episodes where
it sounds like they're just talking to everyone, like you all,
And it's this whole idea of this plural y'all. It's
like you all, everyone, everybody, right, not one on one

(04:51):
type of audience connection. So when you're new, it's tempting
to think I need more people, I need bigger numbers,
but podcasting doesn't quite work that way. I believe that
podcasting is more intimate than it is anything else, and
I believe that your voice is literally in someone's ears,
not just everybody's ears, but one person while they're driving,

(05:15):
while they're cooking, cleaning, walking their dog, doing the things
they do on an everyday basis. I believe that is
when you are making that biggest connection is when you
think one on one. It's a one on one moment
with them. So instead of imagining a huge audience a
stadium filled with people when you're talking to them, you're
talking to one person. So right now I'm talking to you.

(05:35):
I may be talking to hundreds of people, but I'm
talking to you. So I want you to picture your
ideal listener, the person that you're hoping that you're speaking
to when you record your episode, and I want you
to talk to that person. Maybe he or she is
sitting at their desk trying to figure out how to
grow their business or find their creative confidence. Maybe he's
on his commute he's feeling stuck and looking for inspiration.

(05:57):
Maybe that person is someone that needs your assistance because
she's going through a really hard time and she needs
some encouragement, or she's really stuck on the vision for
her business, or stuck on how to take better care
of her health. You know, talk to her as though
she's your friend, talk to him as though he is

(06:19):
your personal client. Picture that ideal listener, and when you
talk directly to that one person, your message hits deeper.
And what happens next is that one listener, that one
person will feel seen and understood. I've seen that happen
over and over again in my communications to my audience,
whether it's through my podcast or through a newsletter. I

(06:42):
actually get feedback, one on one, direct feedback from one
person to that email that I may have sent to
thousands of people, but I'll get these personal replies to
my email as though I was talking to that one person,
and it makes it personalized. And of course I take
the time to reply to every email that someone sends me,

(07:03):
and I think it's important to do that and to
connect with your reader if you're sitting on a newsletter.
And I do the same thing for whenever I receive
a voice note on my website. So again I'm going
to share that because I shared it last time and
I want to make sure that I share it again.
But on my website, there is a tab on the
right corner. It's a pink tab with a little microphone

(07:23):
and it says leave me a voicemail. It is my
speak pipe and it is there for you to leave
a message, and I am happy to reply to you
and to leave a message back or to send you
an email, to contact you and reach out for me.
This is part of the podcasting journey, is to communicate
with my audience in whatever ways that is possible to

(07:44):
do right. And sometimes it's just difficult when social media
is bombarding us every day. The feeds are just going
by so quickly, and it's hard to really make those
meaningful connections, I think, and at least with my Intagram
account and with my personal socials, I find it difficult
to create those one on one moments. But sometimes once

(08:07):
in a while I'll get a DM in Instagram or
I'll get a reply in my LinkedIn inbox. But I
find that for me it has been really helpful to
send out those newsletters where I get replies, and also
to invite my listeners to leave a voicemail for me.
But find ways that work for you, create a system

(08:28):
so that your listener feels that you're being one on
one with them. When a listener feels heard and understood,
they go and tell friends they share your episode with others,
and that's how your audience starts to grow organically. Connection
actually comes before conversion. Always, if you want to convert
your listener to a buyer in terms of your sales

(08:51):
pipeline and your marketing funnel, all of that takes place
by first making that connection with your listener or if
it's a YouTube video your viewer, if it's a blog
or an email your reader. You want to be making
those connections so you don't grow faster by trying to
be everywhere. Someone encourage you to grow faster by getting clearer,

(09:12):
So focus on clarity before you focus on growth. Clarity
is magnetic. Ask yourself? Does my podcast title actually tell
people exactly what my show is about? Ask yourself? Do
my episode title sell like something my listener would actually
search for in Google or use AI to look for
that topic? Is my podcast description clear? Is it specific

(09:35):
about the transformation that I offer? You know, you can't
really attract listeners if they don't understand what you're offering.
For example, if your show is about helping introverted entrepreneurs
find their voice, then you'll want to say that directly
in your description and your title. So don't bury it
under vague terms like inspiration or a mindset and things

(09:57):
like that, because when someone's scrolling through Apple podcasts or Spotify,
they're not looking for inspiration, they're looking for answers. So
try to have those answers embedded in questions of our
Q and a form in your titles. Your clarity makes
you discoverables, and over time, that clarity builds trust because
when people know what to expect from you, they keep

(10:19):
coming back. And then I just want to share that
you should use what you already have. And that's something
that we tend to know these things as entrepreneurs and solopreneurs.
We know to use what we have. It's called just
being a good steward of our belongings and being a
good manager of our equipment and what we have, being
able to take inventory and know what's available so that

(10:40):
we don't overspend or so that we're not inefficient. But
I know this is practical, but when you're starting from zero,
you have to use the resources you already have. You
don't need to drop thousands of dollars on marketing. You
just need to show up where you already have community.
And that might mean that you share your episodes in

(11:01):
smaller Facebook groups. Initially you want to share. If you're
inside of a coaching program, you may want to share
it there, or even in your church community. If you're
faith based or where you volunteer in your community, share
it with them. So use the resources and the community
that you already are tapped into to share your episodes.

(11:22):
If you have an email list, even if it's just
ten people, send your latest episode with a short note
about why it might help them. Okay, don't be afraid
to make this a personal thing. You can even text
your episode to a friend, tell them, Hey, I recorded
this episode and I thought of you. I would love
your feedback. So I just think that's so important. It's

(11:45):
a gesture that spreads your show, but it also invites
people into your journey. So do not be afraid to share.
Because what most podcasters forget is that your first audience
isn't built, it's invited. You've got to be willing to
invite others to be part of your journey before you
think of building out and scaling and having massive audiences.

(12:09):
So don't think massive, Think one on one, think small
at first start where you are utilize the resources you
have available and then think big as you begin to
grow and scale. Another thing you might want to do
is to borrow audiences, but just be sure to do
it the right way. And one of the best strategies
when you're brand new to your field or to your

(12:31):
podcasting is to collaborate. You don't need to land a
feature on a massive show. It's nice if you can,
but you don't need that. You just need to connect
with other small podcasters in your niche offer to be
a guest or invite them onto your show and swap
shout outs, do a joint Instagram live because really, it's
not about competition, it's about community. And I call this

(12:55):
borrowing the room. You get to walk into someone else's
digital space, share your message, and connect with their audience
who might really just become part of yours. And the
best part is that these collaborations often turn into friendships, partnerships,
or future opportunities. So look for other creators who share

(13:15):
your vibe and your values of course, and start building together.
And then let's get real about these downloads. Okay, if
you've got ten listeners, imagine standing in a room with
ten people who choose to hear you that is incredible,
my friend. We've been conditioned to chase these big numbers,
thousands of followers, hundreds of reviews. But podcasting isn't about

(13:37):
mass appeal. It's actually about meaningful reach. Who can we
reach and make a difference. When someone listens to your show,
that is a level of attention that you just can't buy.
So I encourage you to celebrate the small beginnings. Those
first listeners are your early adopters, so treat them well,

(13:57):
respond to all their messages, thank them personally, maybe even
shout them out in an episode, and that's how you
build loyalty. One little secret I have is that podcasters
who grow the fastest are not the ones with the
flashiest content. They're the ones who actually stay consistent. Consistency
is something we hear all the time, and it gets
kind of old because we've heard it so much, but

(14:18):
it beats virality every single time, So just stick with it.
If you take nothing else from this episode, I want
it to be this that you don't have to be
known to start. You become known by starting, So get started.
When you put your voice out there, people begin to
associate your name with your message, and that's how personal
brand authority is built episode by episode. So instead of

(14:42):
saying nobody knows me, start saying I'm in the process
of being discovered, and that one mindset shift will change
how you show up behind the mic. Remember also that
even the biggest podcasters you know started with zero downloads,
and difference between you and them is time and consistency.

(15:05):
So here's what I want you to take away today
is that you don't need an audience to start right away.
You just need to understand how your podcast creates that audience.
Speak to one person at a time and not to thousands,
and know that your connection will grow that community. Focus
on clarity before you focus on growth, because clear podcast

(15:27):
is what attracts loyal listeners. Use what you already have,
your community, your voice, your message, and borrow audiences through collaboration.
So build together. Finally, celebrate every single listener, because the
people who show up for you at the beginning are
often the ones who will be with you for the

(15:48):
long haul. All right, my friend, that's it for today's episode.
If this resonated with you, or if you have a
question about your own podcast journey, I would love to
hear from you. I am working on a couple projects
right now, something that I'm hoping will be completed in
a few weeks from now. This is mid to late
October as I'm recording this, so I am definitely on

(16:11):
a deadline. Things have been a little bit challenging for
me as I have been juggling multiple jobs at the
moment in addition to running soul podcasting collectives. So that's
just life, and I haven't gotten around to doing all
of the tasks that I need to in order to
complete my project. But that is something I'm working on personally,

(16:36):
and I wonder what you're working on. I'd love to
hear from you. Head over to Soul Podcasting dot com
leave me a voice note. I might feature it in
an upcoming episode if you wish. And if you're ready
to take your podcast to the next level, I want
you to grab my free resource. It's the Launch Confidently
Podcasting Checklist, and it's your step by step roadmap to

(16:56):
creating a show that's not just popular, but purposeful. I
hope you enjoyed last week's episode and interview with Aurora,
and our next episode will be another one on one
chat and then after that we'll have another interview. Don't
forget to rate and leave a review for this podcast.
I'd love for you to do that either in Spotify
or Apple Podcasts, to let them know that this show

(17:20):
is helpful and meaningful in the area of podcasting and
that has been a support for you. So do me
a favor. Leave that review, and there will be instructions
in the show notes on just how to do that.
Until next time, my friend, keep showing up, keep sharing
your voice, and as always, keep podcasting with Soul Happy Podcasting.
Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.