November 7, 2025 • 21 mins
In this episode of Soul Podcasting, I’m breaking down how to monetize a podcast — without ads, burnout, or gimmicks. I’ll walk you through nine real ways to start earning from your show, from creating your own offers to building communities, hosting workshops, collaborating with aligned brands, and turning your podcast into the heart of your business. This isn’t about wishful thinking — it’s about creating a system that actually works. Plus, I share how my own agency helps podcasters edit their shows and how I coach creators ready to grow with soul.
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//Mentioned on the Podcast//
- Episode 6- Building a Tribe for Your Podcast - https://soulpodcasting.com/building-a-tribe-for-your-podcast/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:14):
Hey, hey friend, Welcome back to another episode of the
Soul Podcasting podcast, where a passion, purpose and podcast strategy
come together to help you amplify your voice without the burnout.
And I'm Dimitria Zinga founder of the Soul Podcasting Collective,
where my team and I help podcasters to edit their
shows and also I coach solopreneurs, creators and coaches who
(00:34):
want to grow their podcasts with clarity and confidence. And
if you want to reach me, just go to soul
podcasting dot com and on the right side of the
screen you'll see a pink tap. That's where you can
leave me a voice note and I just might feature
it on the show. All right, So today we're talking
about monetization, specifically how to turn your podcast into income.
And just so we're clear, this isn't wishful thinking, because
(00:57):
earning money from your podcast is a process takes creating
a system, showing up consistently, and being intentional with your offers.
I'll share the ways that you can monetize your show
right now, and in a future episode, I'd like to
break down exactly how that system works, at least for me,
so you can plug in and start seeing some results.
So the first way you can start earning money is
(01:19):
to create and sell your own offer. I believe this
is hands down the most powerful way to monetize your podcast.
It's to create your own offer. Your podcast is your
marketing engine, and every episode is a chance to showcase
your expertise and gently guide your listeners toward working with you.
So some examples of that would be to develop courses
(01:41):
or workshops where you teach what you talk about. For example,
my upcoming course and I'll be talking about that within
the next week or two. You could offer coaching or consulting.
You want to share your expertise and episodes and invite
listeners to work with you. I do this all the time.
You guys are always hearing me say that I offer coaching.
You know, you can grab a coffee chat with me
(02:03):
and let's see how we work together. And I coach
you on your podcasting endeavors. I help you with, whether
that's interviews or auditing a show, listening, giving you feedback,
coaching you on how to get your tech setup, or
even coaching you on planning out your episode ideas, your topics,
or going back to the very beginning stages of creating
(02:25):
a podcast. I also help with mindset and so these
are things that I do and I share that with
you guys on this show. So as you're developing your
business and creating your organizational strategies and the things that
you want to share with your audience, then I highly
encourage you to start talking about that on your podcast
so that you can begin to package up your products
(02:47):
and services and sell them on your podcast, whether that's
done for you services or speaking engagements for your done
for you services. You want to build episodes around the
problems that you solve for your clients. So really think
about how do I want my clients to be helped
by me, how can I help them? And then create
those episodes that allow you to help your clients through
(03:09):
your podcast, and it brings them back to your actual offers, right,
So you're not giving them the one on one they
need through the podcast, but you're able to share a
little bit, maybe a bite size answer or to that
can help alleviate some of the pressure they're having at
the moment. And then if they need additional support, of course,
they'll reach out to you. So that's kind of the
(03:30):
idea of selling your services on your podcast. As far
as speaking engagements, you can establish credibility by having your
own podcasts and then you can get booked for talks
later on. You could start with guest podcasting or guest
co hosting. Being on someone's show will help to establish
that credibility. So one thing to remember is that every
(03:51):
episode you create should point listeners toward that next step.
It's something like if this resonated, then I dive deeper
into this in my X program whatever that is. It
could be a program that you're offering. It also could
just be a simple lead magnet that you want your
listener to download to start to kind of whet the
(04:12):
appetite a bit about what you're offering. So it's a
win win situation. You gain their information so that you
can begin communicating with them via your emails, but they're
also getting a taste of what working with you is like.
All Right, The second thing that I want to recommend
is that you talk about your membership if you have one,
or community access, and I want you to think about
(04:33):
turning your listeners into a tribe. I share more about
turning your listeners into a tribe on episode six, So
you can go way back in the archives to I
believe it was January twenty twenty three where I talked
about building a tribe for your podcast. But the idea
is that you want to think about the people that
you're trying to reach and see them as your community
(04:54):
and not just random people. Right. These are the people
that have connected to you and are drawn to your message.
So if you have created a membership site, then this
is a perfect platform. Your podcast is perfect for selling
that membership, whether it's nine dollars a month to forty
nine dollars a month or more. This is a great
(05:16):
way to expose your listeners who may be potential community
members to what you offer. So you can include in
your membership your q and as some exclusive content, live calls,
and of course some courses. If you want to add
a little something extra and that will give them access
to you. You might also consider having a private podcast
(05:39):
feed with bonus episodes, bonus teachings and reflections. That's another
way to form community, and you can create those community
circles also on platforms like Mighty Networks or Patreon or Circle.
I don't have any particular experience with any of them specifically,
(05:59):
but I know a lot of people who are using
Circle or Mighty networks. So focus on access and depth,
not just extra content. Because people pay for connection, right.
They don't just need the courses and the content. They
want to connect with you, and that's why they're getting
into a membership. That's why they're buying into that membership.
(06:20):
And so if you can sell that membership, one of
the best ways to do that is through your podcast,
all right. Number three is workshops, live events, or retreats.
And these are all kind of similar to the membership idea,
except they're kind of this one time deal. Right, you
have an event or workshop one time, circling back to
(06:40):
the idea of the membership. You can even place some
of the recordings for those workshops and live events within
your membership. But again, you can create these mini workshops
around your show's topics. You can host a live podcast
episode with Q and a's you can do this on YouTube,
even run a live YouTube event or a live instant event.
(07:00):
You can run a virtual retreat or annual summit. I
know a few people which I have been attending their
summits annually and it has significantly grown their podcasts. So
these are some ideas for not only growing your podcasts,
but growing a community around what you do. One smart
move for the workshops is to record parts of these
(07:23):
events and then repurpose clips back into your show. So
if you're having a live event or a workshop or
a retreat, of course you know people paid for these events,
and so maybe you don't want to publish this on
your podcast in its entirety, but you can chop them
up and repurpose those clips put them back into your
show in some way. So it's content for your episodes,
(07:44):
but it's also promotion. All in one. Number four affiliate partnerships,
and this is only if your values align with those
organizations that you're partnering with. This is not the same
as ads, because you're actually recommending solutions that you use
and that you love. So this could be anything from
journaling apps, course platforms you like to use, microphone brands
(08:06):
that you trust. I talk about that a lot on
this show. And you want to make sure that you
integrate these affiliate partnerships naturally into your episodes. You want
to tell stories and not just create a sales pitch.
Keep it authentic. This is something that you've used and
never pushed products that you don't believe in Okay, affiliate
revenue can be a nice secondary stream while keeping your
(08:30):
show true to your value, So be very careful with
your partnerships again, make sure that they are values aligned
and that it integrates authentically and naturally into your podcast.
Number five Books, journals and products. If your podcast has
a philosophy or a clear message, you can make that
(08:50):
tangible through creating guided journals based on your themes. You
can create a book or an ebook self published or otherwise.
You can create merch like mantras and affirmations and quotes
that you place on your merch so t shirts, mugs, journals,
things like that. So these are things that can go
(09:11):
along with what you're doing on your podcast and just
make it a thing, make it a brand, and make
it something that your audience wants to be a part of.
It's almost like a movement, right, or maybe it is
actually a movement for you. This not only brings in revenue,
whether it's just a few bucks until eventually you're starting
to see more accruing income, but it also builds authority
(09:33):
and credibility over time. Number six Partnerships and collaborations. This
is one of the ones that I love the most
because instead of traditional ads, you can create aligned collaborations.
You can co brand your episodes or series with other
partners who are aligned with your mission. So you can
(09:54):
get together with another podcast host who's doing something similar
to you, maybe and sort of a parallel industry as yours,
but not directly competitive to you, and then you can
co brand some episodes and work together. You can also
do some toolkits, create a toolkit or a resource guide.
That's something that I like to do. I do have
(10:15):
my launch Confidently podcasting checklist, but I'll also have a
podcasting toolkit and these are resources that I provide for
you guys. But you can create those guides. You can
also create your episodes can be kind of that guide
that feature your collaborators that you're partnering with, and make
that part of your toolkit. Another idea is sponsorship tears
(10:38):
for partners who are impactful right. They help you to
get where you're going, and you help them to get
where they're going. Right, And rather than having just random advertisers,
you seek out partners that you can work together, and
in doing so, you're providing these tiers of sponsorships. So
it could be you know, ten dollars a month, five
(11:00):
dollars a month, you know, depending on what their tier
level is, they get to tap into more of what
you're offering. And I'm thinking in terms of like Patreon
right now and sort of that idea, but rather this
is more of aligning yourself with sponsors. So you can
ask sponsors to contribute according to how they want to
(11:23):
show up on your brand or with your with your audience.
So if they pay a certain amount, they get a
little bit more exposure to your audience, they pay a
little bit more, and then they have even more exposure,
and so you kind of get to play with this
because this is your business and it's your your ideas,
and nothing that you do is completely just wrong. Like
(11:45):
you need to of course research at first to see
like what's out there and what industry standards are and
what's going on, so that you know what the landscape
looks like before you get out there and connect. But
once you sure of what you want to offer and
how you want to align with other brands and entrepreneurs,
then put yourself out there. You know, have a media
(12:07):
kit and list the different ways that your potential partners
can work with you and what the investment costs are
what that looks like. And again, if we're talking sponsorship,
that zero five and ten dollars tiers probably is not
what you're going for. You want to go with you
a little bit higher rates, maybe much much higher, so
(12:30):
that it's worth it for you and they know that
they're investing into something that's worth it for them as well.
We want it to be a win win situation, and
so that's just something to think about. For some of
my other podcasts, like my homeschool podcast, I have partnered
with brands who have paid me quite handsomely to showcase
(12:51):
their content and how they're trying to reach the homeschool community,
and so I work with them. It was actually not
too long ago that I worked with an online marketplace company.
It's a platform for digital art and design assets, and
they really wanted to connect with homeschool community because they
(13:11):
knew that we use fonts and graphics and crafts in
the work that we do for our students, that I'm
reaching teachers and I'm reaching online teachers as well as
home educators, and I was one of the few virtual
brands that they reached out to and we collapsed. We
partnered and it was a win win situation. So I
(13:34):
felt that they were in alignment with my goals and
my mission, and they felt the same about what I
was doing. And so my audience, who trusts me to
only promote the things that I believe in, was more
than happy to purchase some of their digital assets from
this company. Also, I used to teach online at a
(13:54):
company called out School. Some of you've heard of them,
and if you have children during the pandemic, you might
have been using out School, and so I was teaching there.
But there's a way that you can promote your work
with them as an affiliate and earn credits and also
earn cash based on how much you're able to promote
the platform. And so I created a video promoting out School,
(14:19):
and of course, as a result of that, I was
able to pay for some of my daughter's classes and
also earn some extra cash. So collaborations and partnerships really
do matter. And number seven, remember that your podcast doesn't
have to make money directly to be profitable. I want
you to think of your podcast as a brand ecosystem.
(14:41):
So think bigger than money directly. Think about building your
email list through your episodes. Okay, don't ever forget that
your email list is the way to communicate with your
future customers. Okay, so they are your customers. They are
your tribe through your people. That's why they joined your list.
(15:02):
They want to know what you provide, and they will
open up their wallets to buy your products and your
services because they believe in you and not just you.
This is not just about you. They believe in your
services and your products because they know it will help them.
So nurture your future clients and customers through your emails
(15:23):
and through your episode. Through your show, grow authority and
credibility that leads to paid partnerships, invitations, and speaking gigs.
So your show is the engine of trust, all right.
Your podcast is what that is for you, and everything
else monetizes that trust. Number eight Creating a system. So
(15:44):
here's the thing. Earning money with a podcast isn't magic
and it doesn't happen by luck. It requires a system.
You're going to need a clear audience and niche. You're
going to need to have offers that you provide or
ways to monetize your podcast, and consistency and a process
for turning those listeners into clients or customers and Right now,
(16:06):
I'm just sharing ways to monetize, but in a future episode,
I might want to break down how to create a
step by step system to make it all work together.
Either I'll share it here on the podcast, or I'll
have an extra bonus somewhere that you can access that.
But I like to share my step by step system
to make that work. So what this means for you,
(16:27):
I'm going to give you some takeaways today and hopefully
you can start implementing this into your podcast strategy. Remember
that monetization is possible, but it requires intentionality, strategy, and
follow through. You're going to start with one or two
of these ideas. Don't do them all at once because
that's going to be overwhelming, but start with a few,
(16:49):
test them out, and then repeat so rent and repeat
on just the few that you do, wait until that
works for you. So, if you're starting with a book, right,
you're going to share that book over and over again
until you've gotten a little feedback. Continue to share that
and then maybe layer in a collaboration collab with someone
(17:09):
in a paranorniches yours and see how that works out, right,
and just continue to figure out what you want to share,
whether you've created a book, whether you've created a course
or a membership site, and then how you're going to
share that, whether it's through a collab or even socials,
which is something I didn't mention on this episode, but again,
(17:30):
sharing your episodes is part of the process, and then
making sure that you get that into your content for
your newsletters as well, something I also didn't talk about
in depth on this episode, which deserves an episode all
on its own. But this is just a little taste
of what it means to build an entire business system
(17:53):
using your podcast, and your podcast can be a huge
piece of that puzzle, right, be a huge piece of
your system, like the center of the wheel, so to speak. Right,
And so when you're thinking of your podcast that way
and you see that it's only a part of your system,
but not the entire system, it helps you to view
(18:14):
what you're doing as a business owner a lot differently.
You know, as an entrepreneur, you see that you are
not just creating episodes for the sake of creating them,
that it's part of the ecosystem of your business. Okay,
on this podcast, I'm talking to entrepreneurs solopreneurs, and I
know that I'm also talking to those of you who
just enjoy creating podcasts for fun and you're not necessarily
(18:38):
thinking along the lines of business. But I would love
for you to have this information in case one day
you start thinking along those terms and you want to
turn your podcast into something that you can monetize. I'd
love for you to know about that, and that's what
I'm doing currently. I have always pretty much been podcasting
in this way. It's always been a part of a
(18:59):
life larger system of what I've created for each of
my brands, and it's not been ever just a hobby
for me. So that's why I come with so much
passion when it comes to monetization and branding. I'd love
to share how podcasting can be a part of your
(19:20):
entrepreneurial world in a way that makes sense and you're
not feeling like you're wasting your time or that's just
for play or for fun, because although it is fun
and enjoyable, it is also business. I just want you
to remember to use your podcast as your marketing engine,
a community builder, and a brand amplifier, and remember that
(19:42):
every episode should deliver value and gently invite your listeners
to go deeper with you. You don't need to feel
like you're selling out. Don't feel guilty about combining entrepreneurship
with your podcast, and also don't feel bad if you're
not making a lot of money yet. It's not about
making the money. It's about establishing your voice and sharing
(20:06):
your mission. But monetization helps a lot, right, And it's
about giving your listeners more access, more guidance, and more
ways to transform what they're learning from you. Okay, all right,
my friend, that is a wrap for today. If this
episode resonated with you, I would love it if you
could leave a review on Apple Podcasts. Please do that.
(20:28):
Reviews help other people find the show and it means
the world to me. And don't forget if you want
to share your voice or ask a question, leave me
a voice note at Soul Podcasting dot com on the
pink tab on the right side of the screen, and
I may feature your message in an upcoming episode. And
remember my agency is here to help you edit your
show and I'm here to coach you through growing your
(20:51):
podcast with confidence. So thanks for hanging out with me
today and keep showing up, keep sharing your voice, and
as always, keep podcasting, sting with Soul Happy podcasting,
Hey, hey friend, Welcome back to another episode of the
Soul Podcasting podcast, where a passion, purpose and podcast strategy
come together to help you amplify your voice without the burnout.
And I'm Dimitria Zinga founder of the Soul Podcasting Collective,
where my team and I help podcasters to edit their
shows and also I coach solopreneurs, creators and coaches who
(00:34):
want to grow their podcasts with clarity and confidence. And
if you want to reach me, just go to soul
podcasting dot com and on the right side of the
screen you'll see a pink tap. That's where you can
leave me a voice note and I just might feature
it on the show. All right, So today we're talking
about monetization, specifically how to turn your podcast into income.
And just so we're clear, this isn't wishful thinking, because
(00:57):
earning money from your podcast is a process takes creating
a system, showing up consistently, and being intentional with your offers.
I'll share the ways that you can monetize your show
right now, and in a future episode, I'd like to
break down exactly how that system works, at least for me,
so you can plug in and start seeing some results.
So the first way you can start earning money is
(01:19):
to create and sell your own offer. I believe this
is hands down the most powerful way to monetize your podcast.
It's to create your own offer. Your podcast is your
marketing engine, and every episode is a chance to showcase
your expertise and gently guide your listeners toward working with you.
So some examples of that would be to develop courses
(01:41):
or workshops where you teach what you talk about. For example,
my upcoming course and I'll be talking about that within
the next week or two. You could offer coaching or consulting.
You want to share your expertise and episodes and invite
listeners to work with you. I do this all the time.
You guys are always hearing me say that I offer coaching.
You know, you can grab a coffee chat with me
(02:03):
and let's see how we work together. And I coach
you on your podcasting endeavors. I help you with, whether
that's interviews or auditing a show, listening, giving you feedback,
coaching you on how to get your tech setup, or
even coaching you on planning out your episode ideas, your topics,
or going back to the very beginning stages of creating
(02:25):
a podcast. I also help with mindset and so these
are things that I do and I share that with
you guys on this show. So as you're developing your
business and creating your organizational strategies and the things that
you want to share with your audience, then I highly
encourage you to start talking about that on your podcast
so that you can begin to package up your products
(02:47):
and services and sell them on your podcast, whether that's
done for you services or speaking engagements for your done
for you services. You want to build episodes around the
problems that you solve for your clients. So really think
about how do I want my clients to be helped
by me, how can I help them? And then create
those episodes that allow you to help your clients through
(03:09):
your podcast, and it brings them back to your actual offers, right,
So you're not giving them the one on one they
need through the podcast, but you're able to share a
little bit, maybe a bite size answer or to that
can help alleviate some of the pressure they're having at
the moment. And then if they need additional support, of course,
they'll reach out to you. So that's kind of the
(03:30):
idea of selling your services on your podcast. As far
as speaking engagements, you can establish credibility by having your
own podcasts and then you can get booked for talks
later on. You could start with guest podcasting or guest
co hosting. Being on someone's show will help to establish
that credibility. So one thing to remember is that every
(03:51):
episode you create should point listeners toward that next step.
It's something like if this resonated, then I dive deeper
into this in my X program whatever that is. It
could be a program that you're offering. It also could
just be a simple lead magnet that you want your
listener to download to start to kind of whet the
(04:12):
appetite a bit about what you're offering. So it's a
win win situation. You gain their information so that you
can begin communicating with them via your emails, but they're
also getting a taste of what working with you is like.
All Right, The second thing that I want to recommend
is that you talk about your membership if you have one,
or community access, and I want you to think about
(04:33):
turning your listeners into a tribe. I share more about
turning your listeners into a tribe on episode six, So
you can go way back in the archives to I
believe it was January twenty twenty three where I talked
about building a tribe for your podcast. But the idea
is that you want to think about the people that
you're trying to reach and see them as your community
(04:54):
and not just random people. Right. These are the people
that have connected to you and are drawn to your message.
So if you have created a membership site, then this
is a perfect platform. Your podcast is perfect for selling
that membership, whether it's nine dollars a month to forty
nine dollars a month or more. This is a great
(05:16):
way to expose your listeners who may be potential community
members to what you offer. So you can include in
your membership your q and as some exclusive content, live calls,
and of course some courses. If you want to add
a little something extra and that will give them access
to you. You might also consider having a private podcast
(05:39):
feed with bonus episodes, bonus teachings and reflections. That's another
way to form community, and you can create those community
circles also on platforms like Mighty Networks or Patreon or Circle.
I don't have any particular experience with any of them specifically,
(05:59):
but I know a lot of people who are using
Circle or Mighty networks. So focus on access and depth,
not just extra content. Because people pay for connection, right.
They don't just need the courses and the content. They
want to connect with you, and that's why they're getting
into a membership. That's why they're buying into that membership.
(06:20):
And so if you can sell that membership, one of
the best ways to do that is through your podcast,
all right. Number three is workshops, live events, or retreats.
And these are all kind of similar to the membership idea,
except they're kind of this one time deal. Right, you
have an event or workshop one time, circling back to
(06:40):
the idea of the membership. You can even place some
of the recordings for those workshops and live events within
your membership. But again, you can create these mini workshops
around your show's topics. You can host a live podcast
episode with Q and a's you can do this on YouTube,
even run a live YouTube event or a live instant event.
(07:00):
You can run a virtual retreat or annual summit. I
know a few people which I have been attending their
summits annually and it has significantly grown their podcasts. So
these are some ideas for not only growing your podcasts,
but growing a community around what you do. One smart
move for the workshops is to record parts of these
(07:23):
events and then repurpose clips back into your show. So
if you're having a live event or a workshop or
a retreat, of course you know people paid for these events,
and so maybe you don't want to publish this on
your podcast in its entirety, but you can chop them
up and repurpose those clips put them back into your
show in some way. So it's content for your episodes,
(07:44):
but it's also promotion. All in one. Number four affiliate partnerships,
and this is only if your values align with those
organizations that you're partnering with. This is not the same
as ads, because you're actually recommending solutions that you use
and that you love. So this could be anything from
journaling apps, course platforms you like to use, microphone brands
(08:06):
that you trust. I talk about that a lot on
this show. And you want to make sure that you
integrate these affiliate partnerships naturally into your episodes. You want
to tell stories and not just create a sales pitch.
Keep it authentic. This is something that you've used and
never pushed products that you don't believe in Okay, affiliate
revenue can be a nice secondary stream while keeping your
(08:30):
show true to your value, So be very careful with
your partnerships again, make sure that they are values aligned
and that it integrates authentically and naturally into your podcast.
Number five Books, journals and products. If your podcast has
a philosophy or a clear message, you can make that
(08:50):
tangible through creating guided journals based on your themes. You
can create a book or an ebook self published or otherwise.
You can create merch like mantras and affirmations and quotes
that you place on your merch so t shirts, mugs, journals,
things like that. So these are things that can go
(09:11):
along with what you're doing on your podcast and just
make it a thing, make it a brand, and make
it something that your audience wants to be a part of.
It's almost like a movement, right, or maybe it is
actually a movement for you. This not only brings in revenue,
whether it's just a few bucks until eventually you're starting
to see more accruing income, but it also builds authority
(09:33):
and credibility over time. Number six Partnerships and collaborations. This
is one of the ones that I love the most
because instead of traditional ads, you can create aligned collaborations.
You can co brand your episodes or series with other
partners who are aligned with your mission. So you can
(09:54):
get together with another podcast host who's doing something similar
to you, maybe and sort of a parallel industry as yours,
but not directly competitive to you, and then you can
co brand some episodes and work together. You can also
do some toolkits, create a toolkit or a resource guide.
That's something that I like to do. I do have
(10:15):
my launch Confidently podcasting checklist, but I'll also have a
podcasting toolkit and these are resources that I provide for
you guys. But you can create those guides. You can
also create your episodes can be kind of that guide
that feature your collaborators that you're partnering with, and make
that part of your toolkit. Another idea is sponsorship tears
(10:38):
for partners who are impactful right. They help you to
get where you're going, and you help them to get
where they're going. Right, And rather than having just random advertisers,
you seek out partners that you can work together, and
in doing so, you're providing these tiers of sponsorships. So
it could be you know, ten dollars a month, five
(11:00):
dollars a month, you know, depending on what their tier
level is, they get to tap into more of what
you're offering. And I'm thinking in terms of like Patreon
right now and sort of that idea, but rather this
is more of aligning yourself with sponsors. So you can
ask sponsors to contribute according to how they want to
(11:23):
show up on your brand or with your with your audience.
So if they pay a certain amount, they get a
little bit more exposure to your audience, they pay a
little bit more, and then they have even more exposure,
and so you kind of get to play with this
because this is your business and it's your your ideas,
and nothing that you do is completely just wrong. Like
(11:45):
you need to of course research at first to see
like what's out there and what industry standards are and
what's going on, so that you know what the landscape
looks like before you get out there and connect. But
once you sure of what you want to offer and
how you want to align with other brands and entrepreneurs,
then put yourself out there. You know, have a media
(12:07):
kit and list the different ways that your potential partners
can work with you and what the investment costs are
what that looks like. And again, if we're talking sponsorship,
that zero five and ten dollars tiers probably is not
what you're going for. You want to go with you
a little bit higher rates, maybe much much higher, so
(12:30):
that it's worth it for you and they know that
they're investing into something that's worth it for them as well.
We want it to be a win win situation, and
so that's just something to think about. For some of
my other podcasts, like my homeschool podcast, I have partnered
with brands who have paid me quite handsomely to showcase
(12:51):
their content and how they're trying to reach the homeschool community,
and so I work with them. It was actually not
too long ago that I worked with an online marketplace company.
It's a platform for digital art and design assets, and
they really wanted to connect with homeschool community because they
(13:11):
knew that we use fonts and graphics and crafts in
the work that we do for our students, that I'm
reaching teachers and I'm reaching online teachers as well as
home educators, and I was one of the few virtual
brands that they reached out to and we collapsed. We
partnered and it was a win win situation. So I
(13:34):
felt that they were in alignment with my goals and
my mission, and they felt the same about what I
was doing. And so my audience, who trusts me to
only promote the things that I believe in, was more
than happy to purchase some of their digital assets from
this company. Also, I used to teach online at a
(13:54):
company called out School. Some of you've heard of them,
and if you have children during the pandemic, you might
have been using out School, and so I was teaching there.
But there's a way that you can promote your work
with them as an affiliate and earn credits and also
earn cash based on how much you're able to promote
the platform. And so I created a video promoting out School,
(14:19):
and of course, as a result of that, I was
able to pay for some of my daughter's classes and
also earn some extra cash. So collaborations and partnerships really
do matter. And number seven, remember that your podcast doesn't
have to make money directly to be profitable. I want
you to think of your podcast as a brand ecosystem.
(14:41):
So think bigger than money directly. Think about building your
email list through your episodes. Okay, don't ever forget that
your email list is the way to communicate with your
future customers. Okay, so they are your customers. They are
your tribe through your people. That's why they joined your list.
(15:02):
They want to know what you provide, and they will
open up their wallets to buy your products and your
services because they believe in you and not just you.
This is not just about you. They believe in your
services and your products because they know it will help them.
So nurture your future clients and customers through your emails
(15:23):
and through your episode. Through your show, grow authority and
credibility that leads to paid partnerships, invitations, and speaking gigs.
So your show is the engine of trust, all right.
Your podcast is what that is for you, and everything
else monetizes that trust. Number eight Creating a system. So
(15:44):
here's the thing. Earning money with a podcast isn't magic
and it doesn't happen by luck. It requires a system.
You're going to need a clear audience and niche. You're
going to need to have offers that you provide or
ways to monetize your podcast, and consistency and a process
for turning those listeners into clients or customers and Right now,
(16:06):
I'm just sharing ways to monetize, but in a future episode,
I might want to break down how to create a
step by step system to make it all work together.
Either I'll share it here on the podcast, or I'll
have an extra bonus somewhere that you can access that.
But I like to share my step by step system
to make that work. So what this means for you,
(16:27):
I'm going to give you some takeaways today and hopefully
you can start implementing this into your podcast strategy. Remember
that monetization is possible, but it requires intentionality, strategy, and
follow through. You're going to start with one or two
of these ideas. Don't do them all at once because
that's going to be overwhelming, but start with a few,
(16:49):
test them out, and then repeat so rent and repeat
on just the few that you do, wait until that
works for you. So, if you're starting with a book, right,
you're going to share that book over and over again
until you've gotten a little feedback. Continue to share that
and then maybe layer in a collaboration collab with someone
(17:09):
in a paranorniches yours and see how that works out, right,
and just continue to figure out what you want to share,
whether you've created a book, whether you've created a course
or a membership site, and then how you're going to
share that, whether it's through a collab or even socials,
which is something I didn't mention on this episode, but again,
(17:30):
sharing your episodes is part of the process, and then
making sure that you get that into your content for
your newsletters as well, something I also didn't talk about
in depth on this episode, which deserves an episode all
on its own. But this is just a little taste
of what it means to build an entire business system
(17:53):
using your podcast, and your podcast can be a huge
piece of that puzzle, right, be a huge piece of
your system, like the center of the wheel, so to speak. Right,
And so when you're thinking of your podcast that way
and you see that it's only a part of your system,
but not the entire system, it helps you to view
(18:14):
what you're doing as a business owner a lot differently.
You know, as an entrepreneur, you see that you are
not just creating episodes for the sake of creating them,
that it's part of the ecosystem of your business. Okay,
on this podcast, I'm talking to entrepreneurs solopreneurs, and I
know that I'm also talking to those of you who
just enjoy creating podcasts for fun and you're not necessarily
(18:38):
thinking along the lines of business. But I would love
for you to have this information in case one day
you start thinking along those terms and you want to
turn your podcast into something that you can monetize. I'd
love for you to know about that, and that's what
I'm doing currently. I have always pretty much been podcasting
in this way. It's always been a part of a
(18:59):
life larger system of what I've created for each of
my brands, and it's not been ever just a hobby
for me. So that's why I come with so much
passion when it comes to monetization and branding. I'd love
to share how podcasting can be a part of your
(19:20):
entrepreneurial world in a way that makes sense and you're
not feeling like you're wasting your time or that's just
for play or for fun, because although it is fun
and enjoyable, it is also business. I just want you
to remember to use your podcast as your marketing engine,
a community builder, and a brand amplifier, and remember that
(19:42):
every episode should deliver value and gently invite your listeners
to go deeper with you. You don't need to feel
like you're selling out. Don't feel guilty about combining entrepreneurship
with your podcast, and also don't feel bad if you're
not making a lot of money yet. It's not about
making the money. It's about establishing your voice and sharing
(20:06):
your mission. But monetization helps a lot, right, And it's
about giving your listeners more access, more guidance, and more
ways to transform what they're learning from you. Okay, all right,
my friend, that is a wrap for today. If this
episode resonated with you, I would love it if you
could leave a review on Apple Podcasts. Please do that.
(20:28):
Reviews help other people find the show and it means
the world to me. And don't forget if you want
to share your voice or ask a question, leave me
a voice note at Soul Podcasting dot com on the
pink tab on the right side of the screen, and
I may feature your message in an upcoming episode. And
remember my agency is here to help you edit your
show and I'm here to coach you through growing your
(20:51):
podcast with confidence. So thanks for hanging out with me
today and keep showing up, keep sharing your voice, and
as always, keep podcasting, sting with Soul Happy podcasting,
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