90. 3 Podcasting Myths That Keep Creators Stuck — and What’s Actually True - Soul Podcasting: Purpose-Driven Podcasting in Business for Solopreneurs

Episode Transcript
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Speaker 1 (00:13):
Hey, hey, my friend. Welcome back to another episode of
the Soul Podcasting Podcast, the place where clarity, purpose, and
grounded strategy meet so that you can grow your show
without exhausting yourself. I'm Demitria, founder of the Soul Podcasting Collective,
where we support podcasters with editing, production, coaching, and all
the behind the scenes help that you need to stay

(00:34):
consistent and competent. If you ever want to reach me directly,
hop over to soulpodcasting dot com. You'll see a pink
voice note tap on the right side of the screen.
Send me a message anytime. I love hearing who's on
the other side of the mic. And before we get
into today's topic, let me just mention this. This is
one of my shorter, quicker episodes. Every so often I

(00:55):
like to bring you these concise, laser focused conversations for
those of you who want something you can listen to
while making your coffee, or running a quick errand, or
just taking a breath between tasks. They're short, sweet and powerful,
and today's one of those. So on a personal note,
just how are you doing? I would love to hear
from you. You do have my contacts so you can
reach out to me anytime. I do love hearing from

(01:17):
you personally. You know, this season has a way of
testing our balance. Right now, I'm recording this in the
month of December, and so this is that time of
the year where my balance is being tested out personally, professionally,
and creatively. I'm having to figure out how things are
going to actually work in my life for the upcoming year.
So when I talk to podcasters, I hear the same

(01:37):
things again and again, like I feel so behind, or
I feel like I should be further along. Everyone else
seems to be growing faster than me. I'm not doing
enough that kind of thing. So honestly, these thoughts really
come from just believing things about podcasting that just are
not true. There are assumptions that get repeated often enough

(01:58):
that people start treating them as facts. So today I
want to cut through that noise and talk about three
big myths, or we're going to call them misconceptions that
keep podcasters stuck, overwhelmed, or overworked. So we're going to
jump into myth Number one. You need fancy gear before
you start. This one right here stops more people than

(02:19):
anything else, and the story often goes like this, So
you need a high end mic. You need a studio,
you need acoustic panels, mixers, boom arms, and a full
production setup. Okay, here's the truth. You absolutely do not
need all of those things. Gear is fun, but gear
is not the foundation of a great podcast. Your messages,
your intention is, your clarity is the connection you build

(02:42):
with your audience is now. I have clients who've launched
with a thirty dollars mic and a quiet corner of
their home, and their episodes were more heartfelt and more
engaging and even more transformative than maybe someone who was
broadcasting from a two thousand dollars setup with no vision.
And I'm going to tell you what. Your audience will
forgive you for imperfect audio. We don't want your audio
to be horrible, but they will forgive you. But they're

(03:05):
not gonna forgive you for a confused message. And we're
gonna tell you something else. You can and will upgrade
naturally over time, and you'll upgrade better when you do
it from experience instead of insecurity. So start with what
you have, build your voice, grow your confidence, and that
equipment it's gonna come when it's actually needed. Okay, So
that is number one myth Number two you have to

(03:28):
be everywhere to grow. No, I'm gonna say that again. No,
you do not need to be everywhere. If you haven't
already caught my last episode number eighty nine, I talk
a lot about not having to be everywhere and actually
sort of cutting to the chase and being only on
those places that are necessary for you. Showing up on
seven different platforms every single week is the quickest way

(03:49):
to burn out and to disappear. Busy doesn't equal strategic.
The industry's gonna scream at you post on Instagram every
single day, three times a day, or turn every episode
into start a YouTube channel. We purpose everything into threads
and reels and shorts and carousels and all of these things.
And if you did all of that, when would you
actually have time to record your podcast? And I'm speaking

(04:10):
to those of you who don't have a team, who
are solopreneurs, who are doing a lot of this podcasting
growth and business growth on your own growth. Does it
come from being everywhere? It comes from being intentional somewhere.
Choose one platform where your people genuinely hang out and
show up there with clarity, show up there with consistency,
and stop scattering your energy everywhere, And the magic is

(04:34):
that when you stop trying to keep up with everything,
your creativity comes back to you. Your ideas are going
to get sharper, your voice gets stronger, and you stop
performing and you start connecting. And that's what builds an audience,
not this chaos and being in a constant pressure cooker,
not chasing algorithms, but just being present. And myth number three,
my friend, is that your download numbers define your success.

(04:57):
And we're gonna go ahead and dismantle that when complete, deletely.
Downloads are only data. Now, download data is good, but
data is just that, it's data, and it's not your destiny. Okay,
they give you information, they help you analyze, but they
do not determine your value or the value of your podcast. Now,
some of the most powerful shows that I've seen and

(05:19):
that I've been a part of or have created myself,
didn't have large audiences, but they did have loyal ones,
and they had deeply connected audiences and people that respond
to them. So if you have let's say, one hundred
and fifteen listeners who show up every single week, that
is a room full of people choosing to hear from you.
That's not small my friend, that is impact and meaningful.

(05:42):
Growth always comes from depth, not vanity metrics. Depth is
what builds loyalty, and loyalty builds longevity, and then longevity
builds momentum. A huge spike in downloads means nothing if
no one remembers your name. Okay, A small but devoted

(06:05):
community is a foundation that you can build on for years.
So honestly, I'm going to ask you not to measure
your worth through your numbers. We are going to work
on those numbers and getting those numbers increased for you
if you're working with me as your podcast coach. But
I don't want you to build your podcast on the
idea of your metrics having to look a certain way

(06:27):
every single week. You're going to measure through resonance. You're
going to measure through the transformation that you offer and
through the steady consistency that you show up with. So
what I want you to do this week, and these
are some practical and simple step There's only three of them,
and the first is to record with the gear that
you already have and be happy with it. Be happy
with your equipment. If you're not, then get what you need.

(06:49):
You know, there are some very easy ways to make
sure that you have all the equipment that you need
to build a basic studio. But don't let equipment be
the barrier. Pick up the microphone that you currently own
or your phone even and hit record. You can even
do some practice sessions. My second tip for you is

(07:09):
to pick one platform and commit to that one, not
all of the platforms. Right. You may want to send
out a notification on LinkedIn and Facebook and Instagram and
TikTok and all the things, But if you pick one
platform that you really want to lean into, it's going
to help you to really focus on how to bring
the best value to that platform. So just one the

(07:31):
one that your audience loves the most and the one
that you actually enjoy using. With time, you can always
expand that to several platforms, and it doesn't mean that
you can't share to all of them. It just means
that you want to focus on the one that you
spend the most of your time hanging out at. Thirdly,
you want to redefine success. Ask yourself, did I speak
clearly on my show today, did I connect with my people?

(07:55):
Did I show up with heart? Did I enjoy creating
this episode? And if yes, then you're moving forward exactly
as you should. So, my friend, the pressure that you've
been feeling, please release it and let it go. Podcasting
is not about sprinting. It's about building something rooted, steady
and meaningful, something that reflects who you are and how

(08:17):
you want to show up in the world. So before
you go, I want you to check out my latest
YouTube video this week. It's called the podcast Launch Strategy
that actually Works. And if you're thinking about launching or
relaunching or rebooting and just getting your strategy, your approach refined,
this video is going to give you the clarity that
you've been missing. And the link to that video is

(08:39):
in the show notes. Go take a look at it
and get ready because I have more videos rolling out
that will support you in every stage of your podcasting journey.
And also definitely want you to subscribe to my podcasting
channel on YouTube. So while you're there, I want you
to go ahead and hit subscribe and watch a couple
of videos and hit the light button. I don't want

(09:00):
you to miss anything new. Thank you for spending this
time with me today, and I'll be back in a
couple of days with more grounded, soulful support. To help
you build a podcast that aligns with your life and
not competes with it. Talk to you soon, Happy podcasting,

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90. 3 Podcasting Myths That Keep Creators Stuck — and What’s Actually True

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}90. 3 Podcasting Myths That Keep Creators Stuck — and What’s Actually True