Episode Transcript
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Speaker 1 (00:01):
Welcome to k MET fourteen ninety am, ABC News Radio
and the Southern California Business Report with the Vett Walker,
a show dedicated to highlighting successful Southern California businesses and
the people behind them.
Speaker 2 (00:18):
Welcome and thank you for joining Southern California Business Report
on ABC News and Talks k MET fourteen ninety AM,
ninety eight point one FM and KMT TV. I'm e
Vett Walker live blasting our signal from the center of
Southern California, serving a population of over twenty five million.
Speaker 3 (00:35):
Get us crystal clear and on.
Speaker 2 (00:37):
Demand by downloading the free live streaming app on Google
Play and the Apple App Store. As always, a tremendous
shout out to the team Mitch, Bill and Sean I
love you guys, and to our special advisory committee that
can be found at www dot SCBR talk dot com
Forward Slash Advisory Committee. Click on the link and learn
(00:59):
about the re markable leaders doing the work and as
you all know, I love being inspired by showcasing leaders,
and today I am thrilled to introduce Naibe Reinoso, a
multi Emmy Award winner and co founder of Latin Fest.
She's a Mexican American journalist who has dedicated her career
to elevating underrepresented voices across platforms from KTLA to CNN
(01:24):
en Espanol. As an author and founder of Buontolo Press,
she champions stories that reflect the richness of Latino culture,
not only informing, but inspiring and enriching the narrative of
Latino's roles in history, one story at a time.
Speaker 4 (01:40):
Thank you so much for being with us today, Naib,
thank you so much for having me.
Speaker 2 (01:44):
I am absolutely thrilled and I'm so excited to hear
about this year's Latin Fes. But before we dive in,
let's talk about your career in journalism and what inspired
you to pursue that pathway.
Speaker 4 (01:57):
Well, I'm first generation Mexican Americans, so I didn't really
know about a lot of options because I didn't have
those role models. So but what I did know was
that I loved being creative. I liked drama school, drama
class in high school and in junior high so I
already had that itch of creativity, but I didn't know
(02:17):
exactly where to put that as far as a career.
I remember we did have a reporter, a local LA
reporter Latina that came to our school and she spoke,
and I was in awe. Right, the first Mexican American
reporter that I had ever met, uh spoke at Venice
High That's where I went to school, So that kind
(02:38):
of planted a little seed. But I still wasn't exactly
sure what I wanted to do. Then I went to UCLA,
and I still was not sure what I wanted to
do or where I wanted to put all of my creative,
you know, my creative spark, because I just didn't have direction.
I didn't have anyone in my inner circle that was
guiding me or mentoring me, and I just thought the
(02:59):
option were, you know, teacher, nurse, lawyer, or doctor, the
traditional careers. My last year of college at UCLA, I
did take a film class and I just fell in
love with it. I fell in love with the creativity,
with being in that world of film and writing, and
I really thought writing would be the pathway for me.
(03:21):
So I actually got an internship at Warner Brothers. And
I was working at Warner Brothers as an intern while
I was at UCLA, and then shortly after when I graduated,
it kind of overlapped, so I was working there in
the Golden years when Friends was taping, when Er was
taping on the Warner Brothers lot, I got to see
(03:42):
those actors being driven in golf cards to their sets.
So that was very exciting because, like I said, that
was the golden age of television right, both sitcoms and dramas.
And so I wrote a few specscripts and then another
opportunity came knocking to work for Unibecion as a production assistant,
(04:04):
so I started working there, and then from there I
was recruited, so I left Warner Brothers, then was at
unii Sion, and then I was recruited from Unibcion to
Channel twenty two, which was kind of like the rival
station in Los Angeles for Unibecion because Channel twenty two
is very popular. So I started actually working as a
(04:28):
production assistant as well for the news and then the
community director just tapped me on the literally, she tapped
me on the shoulder and she said, we want to
create eight children's educational TV show. We want you to
host it and produce it. Are you up for it?
And I just thought that's the opportunity of a lifetime.
So me and my co producer Alejandro Jimenez. We created
(04:51):
a show Calledran, so I was on camera for the
very first time and I got to produce this educational
show and I aired for three years and it was
very successful, got really high ratings. But I got a
little like tired of just doing children's television. I wanted
to explore writing stories for my age right, my age group,
(05:15):
or for adults. So then I thought news is the
perfect avenue. So then I jumped into news. And then
I got it. I'm just giving you my whole career,
you know. Then, yeah, I jumped into news. Then I
moved to Phoenix, Arizona, where I worked as a anchor
producer for a TV station there, and then I got
(05:37):
an opportunity to get another anchoring job or it was
kind of like a fill in anchor position slash reporter
for Denver, Colorado, and I ended up there, and then
I ended up moving back to LA and freelancing for
a bunch of places, and then other opportunities and avenues
started happening. So basically, in a nutshell, that was how
(05:59):
my career as a journalist began. And you know how
I ended up here.
Speaker 2 (06:04):
Now, Wow, what a wonderful and exciting journey traveling and
exploring different pathways, and I think that's really the genesis
of you know, a storyteller, of a journalist, of somebody
that's really interested in being dynamic and hearing a broader perspective. Now,
when you mentioned Channel twenty two, please remind me, is
that with Sawado Higanta and Don Francisco.
Speaker 4 (06:26):
I missed that program so much so that was with Onivcion. Okay, yeah,
that was with Ovcon. That was a network television. Channel
twenty two was independent. K why it was later bought
by Telemundo and then then later bought by Fox and
I believe now they're independent again.
Speaker 2 (06:48):
Oh wow, the changing landscape of media, it's always fast moving.
Let's jump into Latina Fest because as if all of
this wasn't enough, and all of these experiences weren't, you know,
accumulated enough, you stepped into creating a festival that celebrates
(07:08):
latinas in entrepreneurship and exploring opportunities and developing that support
system that you commented on didn't exist when you were
going to high school, when you were trying to explore
different career pathways. So can you share the genesis of
Latin Fest and what inspired you to become the co
(07:29):
founder alongside Bell Hernandez, which I absolutely adore, actually had
on the program as well to talk about her publishing company,
Latin Heat and Hello Bell, we miss you. I can't
wait to see on the program soon and catch up
on latin Fest. But talk about those first years or
(07:50):
months or time period leading up to Latin Fest in
the launching of this tremendous event, right.
Speaker 4 (07:57):
Well, I think anyone that's in a creative field, whether
it's writing, reporting, publishing such as what Belle is in,
we don't. We think outside of the box, right, It's
really hard for us to stay kind of locked into
one thought or one career or one path. We like
to be creative. By definition, we're creative. So her and
(08:21):
I became friends. We worked on a few projects together,
and we definitely noticed the lack of Latin representation, right.
I know, Bell is an activist and an advocate for
our community, and I'm an activist an advocate for my
community in the sense of creating platforms and really being
a voice for those that may not have a platform. Right,
(08:44):
Because when you're in media, one of the perks that
you have is you have a platform. You have a
megaphone to express your thoughts on society, on your community,
et cetera. So her and I put our heads together
and we said, why don't we create a festival where
all Latinas are welcome, where we can give a platform
to Latina business owners so they could showcase their products,
(09:08):
Where we can invite amazing speakers to inspire us and
to be role models. Where we can showcase our food
and dance and be in community and really network right
because your network is your net worth, right, as they say,
And that was the genesis. It's so funny because it
really takes someone or a personality that's brave and bold
(09:34):
to just kind of dive into this new venture like
creating a festival. Never in my wildest, wildest, wildest dreams
did I ever think I'm going to create a festival
in la and it's going to be the biggest festival
for Latinas in the country, which it is. It's turned
out to be that. I never in my wildest dreams
(09:57):
did I ever think that was going to happen. It
wasn't in my plans at all. But you know, I
also live by the philosophy of why not, And I
don't like to ask for permission because you know, why
do I have to ask for permission? So her and I,
you know, both of our personalities kind of have that
(10:19):
type of mentality of just going for it. So that's
what we did, and our first year was a success,
and this we just celebrated our eighth year. Our festival
just happened on June first, and now we're working for
our ninth festival, which is going to happen next year
in twenty twenty six.
Speaker 2 (10:37):
That is absolutely exciting and thank you so much because
I was able to go to the Latina Fest last
year in the year prior when it was hosted at
La Placita, so such an iconic destination, a historic part
in downtown La But tell us about how it's grown
and why it was recently moved.
Speaker 4 (10:58):
So we moved because we wanted it to grow. The
space was small, smaller than Gloria Molina Grand Park. There's
also a lot of parking issues in the previous space.
We loved. We still love Plascutatas and I love everyone
that's there, and I still visit and I still support
(11:18):
it and advocate for that space. But yeah, we wanted
it to grow. And if we want to grow, we
need to grow right. We need to find a bigger space.
And Gloria Molina Grand Park was so fitting because our
theme this year was legacy, and Gloria Molina left a
great legacy. She was the first Latina, La County Supervisor.
(11:41):
She is the one that advocated to have that green
space of Gloria Molina Grand Park named after her. And
it was like a full circle moment that we were
there and celebrating Latinas in a park named after a
Latina that advocated for her community. It was just beautiful.
Speaker 2 (12:00):
You know, those full circle moments are absolutely inspiring, few
and far between, but when you encounter them, that's what
makes them so incredibly meaningful. So let's talk about Latina Fest,
your eighth annual latin Fest at Gloria Molina Park this year.
Let's take a rundown through the schedule because I wasn't
there to enjoy any of it. Unfortunately, I was well,
(12:23):
fortunately I was celebrating my dad's birthday, but unfortunately I
wasn't able to make it to the Latina Fest. So
let's start off with the morning yoga, because what's better
than starting the day with a good stretch, fresh air
and a beautiful green environment.
Speaker 4 (12:42):
Well, one of our taglines are our tagline is Latina
Fest Mind, Body and Soul. And it's been our tagline
since day one. And why is that our tagline Because
we want Latinas to feel hampered. We want to remind
ourselves that we need to take care of our mind,
of our body, and of our soul. It's very, very important.
(13:05):
It's not just Latina isn't just a platform to celebrate.
It's a platform to really look inward and make sure
that you're mindful and that you're practicing self care for
yourself and for other Latinas in your life. So yes,
that's why we start. Since day one, we've started with
Mourning Yoga led by Jennifer Albatiz from the Tree Yoga Cooperative,
(13:26):
So it's a Latina professional in the yoga space. She
has her own yoga studio, so we're supporting another Latina
business owner and advocate for wellness. So we started off
with that, and then we also had a Mahya zone
where we obviously we wanted to incorporate our Latino culture.
So one of the things that we practice, or some
(13:47):
of us practice, is lempias you know, cleansing with different incense,
et cetera. So we had that area going on all
day long where people would just come in and get
lempias for free. We had an area for with mini
massages that they would get for free. We had a
breathwork session, a reiki session. We had a session where
(14:08):
women could use their creativity in their hands because that
is very that's part of mindfulness and wellness. So we
had like a candle making withdura section where women could
make candles with the sense of Latino culture, like orchata's
smelling or you know, chocolate or you know those kinds
(14:28):
of flavors. We had at which is basically kind of
like a vision board but with a lotteria twist, so
women could envision their lives and you know, with with
the cultural twist. We also had a cacao ceremony which
goes back to our indigenous roots. That was beautiful. And
(14:50):
then we also had an area, a smaller intimate area
called Platicas where it's not a big stage, it's a
very small intimate space where we had powerful speakers. Every
da each speaker would talk about something important. So we
started off with Gina Sapanta, who talked about empowerment right,
really stepping into your confidence. Then we had Corrisa Hernandez
(15:13):
who is a local Latina business owner, who talked about
finance and creating and keeping generational wealth. Then we had
another wealth panel that Chase led who was one of
our sponsors, and then we ended it with an amazing speaker,
Zulaihanau who's a Colombian actress and her talk was all
(15:35):
about wellness as well, finding your inner muse. So we
wanted to really make sure that the aspect and we
will continue to make sure that that aspect of wellness
of mind, body and soul exists. And that's why you know,
women should be creating festivals because we know what we
are looking for, we know what we need. Right, if
(15:56):
this was a festival that was a more mass skill in,
maybe these areas wouldn't be there, right, But we as
women know what we want, what we deserve, the pampering
that we want to get because that day, Latinas are
the queens of the day and we need to feel
that absolutely.
Speaker 2 (16:15):
So when we talk about the balance and the integration
of mind, body and soul, intending to each of those
areas of our life so seriously and intentionally, right, how
is it that impact can benefit those that really focus.
Speaker 3 (16:34):
On that in the latinas that.
Speaker 2 (16:35):
Go and engage and really take that.
Speaker 3 (16:38):
In mind, body, and soul.
Speaker 2 (16:40):
What difference does that make in the everyday life of
an entrepreneur when you're looking at the landscape of entrepreneurship,
I think.
Speaker 4 (16:49):
You know, because entrepreneurship has for many, many years been
led by the male perspective or the patriarchal perspective, we
have no really made sure that the feminine has been
taken care of, right, So we want to make sure
that women know that they have to take care of
themselves in order to thrive, you know, they in order
(17:11):
to be the best business woman, you have to feel
good inside. You have to feel rested, You have to
feel that your soul has been fed, right, that's very
very important. You have to feel that the purpose is
burning inside of you. And in order to feel that,
you need to be taken care of. And what I
(17:34):
mean by taking care of, I don't mean by like
manicure pedicure. I mean really like looking inward, talking to
other women, being inspired every time that we have a
talk or an empowerment speech, there's always nuggets of gems
and information that you take home with you that you
can apply to your life, right, how to be more empowered,
(17:55):
how to be more confident, how to feel good in
your own skin, no matter what size you are, no
matter what age you are, because we did have a
panel about different ages and how you step into that
with pride and with honor, and so yes, it's very
important that it's an aspect. Wellness is an aspect that
(18:16):
is oftentimes ignored in business and entrepreneurship, but I think
it goes one hundred percent hand in hand. You know,
it's like comparing a car that you don't put gas
in it, Eventually it's gonna just stop. Right. It's the
same thing with us with your body. If you don't
feel the inner soul, you're just going to crash and
(18:40):
burn and your business is not going to be able
to thrive. So it's very, very very important for us
to take care of.
Speaker 2 (18:46):
That absolutely mind, body, and soul. And what I really
caught my attention was stepping into your confidence because number
that's step one right in entrepreneurship and being a leader,
being confident and embracing of those attributes that you just mentioned.
Tell us a little bit about how that conversation went
and what tips you would share with those that are
(19:07):
listening that are looking to step into their confidence right.
Speaker 4 (19:11):
Well, one of the big things is, especially for the
Latina culture, is feeling guilty for doing things for yourself
right so that chips away at you. If you are
a working woman with children, with a husband, et cetera,
and you feel guilty for maybe getting a massage or
taking an hour out of the family time to do
(19:33):
something that is going to restore you. One of the
big takeaways was to not feel guilty about that, you know,
to see it as it's not just an investment for you,
It's really an investment for your family when you take
care of yourself. And especially in our culture, when you're Latina,
you're expected to be a workhorse. You know our moms.
(19:54):
I know my mom is still a work horse. Thank
god she's retired now, but for most of her life
she was just working and working and working and working.
And as children we see our moms, do I remember,
I clearly remember me as a child feeling sad that
seeing my mom work so hard. You know, she had
(20:16):
to survive. But if you have the opportunity to take
care of yourself. Your children are going to see that.
Your children want to see you rested, they want to
see you happy. Right, So that was one of the
big takeaways, the cultural debunking of those traditional thought patterns
that we sometimes fall into of it's selfish when you
(20:40):
are taking care of yourself. That was a big one.
And also thinking about generational wealth. Right, sometimes we don't
think that, you know, we kind of live on the
day to day or we spend as much as we make.
So it's just thinking more smartly about how to invest
our money, how to make sure that we set up
(21:00):
next future generations for generational wealth because wealth is power,
as you know, and Latinas, as of last year, our
spending power reached one point three trillion dollars according to
a USA Latina GDP report. So we have the money,
(21:21):
it's just we have to learn how to invest it,
how to spend it, how to save it, how to
you know, make sure that it keeps growing. So those
two were really really big takeaways.
Speaker 2 (21:34):
Well, you know, when you talk about the women Latinas
in our life, and like your mother, my mother too
was a workhorse. I remember the seven Am, the seven
PM days and wishing she was around. So I think
that's a wonderful thing to implement and integrate into the conversation, right,
and the way I view and the way I have
adopted it is kind of like when you go on
(21:54):
an airline and you go on the flight and they're
telling you, in case s venmber urgency, the air mask
will come down. Remember put yours on first, and then
help those around you.
Speaker 3 (22:06):
And the same is true in life.
Speaker 5 (22:08):
Right.
Speaker 2 (22:09):
Of course, we want to do for others and for
our children and for our spouses, but if we're not
taking care of ourselves as well.
Speaker 3 (22:15):
What happens.
Speaker 2 (22:16):
Right, We're gonna run out of oxygen, We're gonna run
out of gas. So it's important that you know mind, body,
and soul from the perspective of these incredible talks and
platforms that you provide. In addition to that, I would
also encourage and remind women to have their annual physicals right,
their their pap smerrors, their all all of the studies
(22:41):
that they need to make sure that their bodies are
one hundred percent so that we can keep being the
workhorses that we love to be. And so with that said, naive,
we are coming up on a break. Everybody stick around.
We'll be back in two minutes. Eve at Walker with
ABC News and Talks Southern California Business Report. Here today
with Naibe Reinoso, multi award winner and co founder of
(23:05):
Latina Fest. She's a Mexican American journalist who has dedicated
her career to elevating underrepresented voices across platforms from KTLA
to CNN and Espanol. As an author and founder of
Contoo Press, she champions stories that reflect the richness of
Latino culture, not only informing, but inspiring and enriching the
(23:25):
narrative of Latino's roles in history, one story at a time.
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Welcome back everyone.
Speaker 2 (26:45):
Evett Walker with ABC News and Talks Southern California Business
Report here today with Naibe Reinoso, a multi Emmy Award
winner and co founder of Latina Fest. She's a Mexican
American journalist who has dedicated her career to elevating underrepresented
voices across platforms from KTLA to CNN and Espanol. As
(27:05):
an author and founder of Gondolo Press, she champions the
stories that reflect the richness of Latino culture, not only informing,
but inspiring and enriching the narrative of Latino's roles in history,
one story at a time. Thank you again for being
with us today, Naive, thank you perfect So prior to
the break, we were talking about that reframing thought process
(27:29):
of mind, body and soul. And during the break, you know,
I shared with you it's real, right, the anxiety that
comes with just taking an hour to get your manicure done.
It causes anxiety, and talk about why it's important to
reframe that aspect of our psychology, right and try to
eliminate that idea that we're that needed to the point
(27:54):
where we have anxiety about taking an hour away for
a manicure.
Speaker 4 (27:58):
Right. Well, you know, well I was saying during the
break that it's like if you're a mommy machine, right,
we are machines. We're machines made out of bones. And
skin and nerves, and that those machines need maintenance, constant maintenance.
So Air Force one gets constant maintenance, right because we
(28:18):
want to make sure that everyone there is safe. No
one feels guilty about that. As a matter of fact,
it's expected, right. That maintenance is expected because we want
to make sure the people inside are protected. So when
you're a mom or a business owner or a woman
or a human, you need to have that maintenance. And
(28:39):
that maintenance means different things for different people, right. It
could be it definitely is all of your medical necessary checkups,
that's a given. That's like essential. The things that bring
you that feed your soul, whether it be taking a
hike or going to the gym, whatever feeds your soul.
For me personally, what feeds my soul is going to
(29:00):
the gym for about forty minutes. That is my me time.
That is sacred. And I told my family and my
husband that's my time, and I'm not gonna I'm not
here for those forty minutes. I need it, I need it,
I need it, I need it right, And that's daily.
So some maintenance techniques you need daily, some occasionally, maybe
(29:23):
an occasional massage, an occasional outing with your friend, to
have that social connection with another female or a friend
that you need as a human. So all of these
things are maintenance that you need. So yes, you do
need to reprogram your brain. Instead of thinking, oh my gosh,
I'm taking away time from my family or from my
(29:43):
business to do X, Y and Z, you have to
reprogram it and say, no, I am doing maintenance on
this machine so it could function one hundred percent, so
it could keep my family safe. Because if you're a woman,
most likely you're the pillar of your family, or if
you own a business, you're the pillar of your business.
(30:04):
In order to keep it safe and thriving and moving forward,
maintenance is number one. So please do not feel guilty.
Let's reprogram that. I don't feel guilty when you take
your car to get maintenance. Do we feel guilty about that, like,
oh my god, I'm taking time out of my day to,
you know, for maintenance.
Speaker 10 (30:24):
No.
Speaker 4 (30:24):
When we take our pets to the groomer, is there
any guilt involved? No, because it's maintenance, right, So why
should we feel guilty when we give ourselves maintenance Whatever
that means for you, and whatever that maintenance means for you,
it's one hundred percent valid. Like I said, whether it's
a manicure, a massage, whether it's a breakfast with a friend,
(30:45):
a hike by yourself, reading a book, disappearing for an
hour and doing your own thing, whatever that maintenance means
for you. We're all different. You need that, and there
is absolutely no guilt. Please the guilt, Let it be gone,
make it disappear.
Speaker 2 (31:01):
We let the guilt disappear because, as you said, we
don't feel guilty when we have to change the breaks
or change the oil, get new tires on the car.
It's a safety issue, and it is the same for
us right to have a healthy mind, a body, and soul.
It's wonderful that you are integrating that into the conversation
on these platforms because as you said, and I really
(31:24):
believe it's a cultural thing. I know, I grew up
with it and just feeling that anxiety or that stress
or that you know.
Speaker 10 (31:31):
Just.
Speaker 2 (31:33):
Feeling like, oh my gosh, that guilt.
Speaker 3 (31:35):
I'm taking time away from my family. But the reality is,
if we're.
Speaker 2 (31:38):
Not one hundred percent, if we're not completely ready to
move forward, full steam ahead like we do, then there're
gonna be issues down the line, and we don't want
that to happen. We want everybody to be happy, whole
and complete and take time to just take a breath. Right,
Sometimes we just need to take a breath.
Speaker 4 (31:57):
But what I wanted to add to that is sometimes
we also have to advocate for ourselves because unfortunately, sometimes
we are in situations that are not supportive of that. Right, Oh,
you're going to do this, but there's so much to do.
You need to advocate for yourself. Sometimes your own children
will be like, well, mommy, what you have to explain
it to them and constantly advocate for yourself and not
(32:21):
you know, keep quiet and just let people because sometimes
you will get that, you know, pushback. You will I've
gotten that pushback before with certain people, sometimes members of
my family. And I advocate for myself and you need to.
It's a mentality that we're changing slowly but surely, generation
to generation. And when I advocate for myself for my
(32:42):
own children, with my own children, sometimes I feel like
I'm teaching them that when they grow up, when they're
a parent, that's so you know, they need to be
this way as well, and that the traditional roles are
not anymore. We're different now.
Speaker 2 (33:01):
Well, you know, I think that makes the difference between
surviving and thriving, and in our culture, we're very accustomed
to just surviving, right. You mentioned even in our financial practices, right,
living day to day spending what we make, and instead
you offer a platform and a conversation through pathways to
possibilities about that financial element and awareness. Let's talk about
(33:27):
how that transforms the mindset of women that are in
the environment and what takeaways they have when they visit
and when they did visit the pathways to Possibilities offered
by Chase, right.
Speaker 4 (33:42):
Well, yeah, Chase has always been an amazing sponsor and
supporter of us of Latina Fest, and they, you know
there are actually our bank of choice before they even
became a sponsor, and they really do want to help
the community and informing us. A lot of times banks
or institutions. Financial institutions can be very intimidating for our culture,
(34:06):
right for our parents, because it's like these big cold
buildings and it's like a stale environment, and sometimes the
language is a little bit intimidating with financial paperwork, et cetera.
So it's just debunking and demystifying all of that mystery right,
it's you know, like Mexicans. I don't know if your culture,
(34:30):
your family ever did this, but there's this one tradition
I think it's called the tunda or something like that,
where you know, every person would chip in a certain
amount of money and then at the end, one person
got said and then it's not a Ponzi scheme. It's
everyone literally chips in into a pot and then at
(34:51):
the end they give it to one person and then
they start to cycle over. And that was their form
of saving money and giving it back to the community.
But there's more practical ways to do to save money
or to invest. So it was just demystifying, right, the
different types of ways that you can and that you
don't have to start with thousands and thousands of dollars
(35:13):
to start investing. You could, you know, even like if
you want to start investing in the stock market, you
can start vary with you know, a dollar. Practically, you
can open savings accounts for your children when they're young,
or investment accounts when they're young, so that way, when
(35:33):
they graduate or when they're ready to buy a house, bam,
there's money in there already. And that is something that
our culture lacked for many, many years, right, that generational
wealth where I know for sure I've met a lot
of people outside of my culture that their parents gave
them a lump sum to help them buy their first house.
(35:53):
And I didn't have that. I know a lot of
my primas didn't have that. Right. But if you open
up this is just one example, if you open a
investment account when they're when they're born, by the time
they're ready to buy a house, they might have half
a million dollars right, a lump sum, and that's already
(36:16):
starting them off in you know, way ahead of the game.
Now they don't have to start from scratch. So that's
just you know, these are just little things, little little
mini tweaks that can make a huge difference. You know,
I barely I opened up a investment account for my daughter.
My daughter's twenty one, and I opened it just barely
(36:38):
a couple of years ago, and I I feel I regret.
I have that regret of like I wish I would
have opened this investment account for her. It's a mutual
like investment account, so I monitor it, I contribute to
it little a little bit, Like I think it's like
fifty dollars a month. Okay, fifty dollars a month. We
can all handle fifty dollars a month, and now it's
(37:00):
like grown to a couple thousand dollars in the span
of two years. Right. Imagine if I would have started
when she was just born. That's something so small that,
like I said, can make a huge difference. But we don't.
We're not taught that from our parents because they didn't
know either, right.
Speaker 3 (37:19):
And that's why you know.
Speaker 2 (37:21):
Even those financial tools, including the five twenty nine accounts,
which I encourage everybody to look into if you're looking
to save for your children's education critical amazing. My daughter
just graduated from college, has been instrumental. It allows our
children to go to school without debt because we're able
to save for many years and make sure that they
(37:43):
don't have the weight or the burden of being starting off.
Speaker 3 (37:46):
In life in debt.
Speaker 4 (37:48):
Right.
Speaker 3 (37:48):
That's that's a hard way to start off in life.
Speaker 2 (37:50):
And I just love that you're integrating those financial aspects
into the culture into the community to again not have
a culture of surviving, but a culture of thriving. And
so thriving are all of the entrepreneurs that are a
part of this event. Let's talk about some of the businesses,
(38:13):
because the last couple of years I just fell in
love one of my favorite vendors there is Mexi Chica.
Have this beautiful clutch bag I always get compliments on.
That's the only one I wear to red carpet events
or galas.
Speaker 3 (38:26):
I absolutely adore it.
Speaker 2 (38:27):
And of course also ethical bridge that I absolutely just cherish.
I've gotten so many compliments on it. It's a sleeve
from my laptop, beautifully made, handmade, and of.
Speaker 3 (38:37):
Course ethically sourced.
Speaker 2 (38:40):
So let's talk about some of those vendors and how
those businesses and supporters and exhibitors have grown over the
last eight years for Latin Fest.
Speaker 4 (38:50):
Well, our entrepreneurs, our vendors are the heart of the festival,
right because everyone goes to shop fright, and we're so proud.
This year we had one hundred Latina owned businesses that
were selling either products that they made or that they
sourced from Mexico, or that they created some way, somehow,
(39:14):
or you know, for a lot of these businesses, they
create products from their creativity, from like the heart, their
heart and soul. So we had, for example, Gaelin that
she she makes this, okay, this is from her. This
was one of our vendors. She made this out with
her own hands. So we had that Mexi Chic was
(39:37):
actually my neighbor because I also have of another business
called Press where I sell bilingual books. We had candle
makers that that do like in you know, candles that
have sense of Latin America, Mexico and Latin America. We
had Nitak, not your typical average queen, who's Fernanda Kelly
(40:00):
from Tijuana and San Diego and she sells like shirts
that have powerful messages like Conovarios for example, is one
of her brands, which I love. Who oh my god.
We had We had Monty Soul, who's Mexican born boutique
owner who curates beautiful dresses and she always dresses us
(40:24):
every single year. We had twenty eight Jewels who's a
Latina fierce business owner and sells beautiful jewelry that she curates.
And I mean the list goes on and on and on,
but Belle and I curate the list. We want to
make sure that these vendors, you know, really are vendors
(40:45):
that put their heart and soul into their products that
we want to promote. Them. We want to make sure
that they find new customers and that they you know,
that they feel like they have a platform to showcase
their hard work and their products.
Speaker 2 (41:01):
And so you say you had over one hundred vendors
when I went the previous two years.
Speaker 3 (41:07):
I want to say they were probably.
Speaker 2 (41:10):
Forty five vendors, then sixty vendors the following year, and
then so when from sixty to one hundred, how large
is Latina Fest going to grow?
Speaker 4 (41:21):
Well, the sky's the limit. I mean, we're not ones
to put limits on ourselves right in order to grow. Obviously,
it's a baby steps because Belle and I pretty much
bootstrap this. This is also a business. Latino Fest is
its own business, and we were trying to be careful
(41:42):
and not like get into debt, you know, being very
mindful of like, let's grow baby steps. We don't have
any investors. We do have sponsors, but every year it's
unpredictable who's going to come on and for you know,
what is a sponsorship level going to look like? And
because Belle and I are are self made women, like
(42:03):
we don't have that godfather or godmother, that's like it's okay,
I'll front the bill. Right, if you grow a little
faster than you should have. No, we don't have that.
We don't have a backup plan, so we do have
to be very mindful of how we grow. And this
year we did experience growing pains because the venue that
(42:23):
we went to, we did want to expand, but it
was very expensive, so we had to make sure that
we were able to sustain that. But it's all going
to be the community. How the community shows up to
support and buys tickets to go. It's if the sponsors
show up to support Latina a Latina Festival, right, So
(42:48):
it's going to depend on that, and so we need
that support in order to keep growing. So we need
attendees to keep coming, sponsors to keep supporting us. So
the sky is literally the limit. I mean, we wanted
to travel Latina Fest to every city imaginable, imaginable. But
(43:09):
you know, like I said, baby steps.
Speaker 2 (43:11):
Well you know, spoken like a true entrepreneur, right, taking
baby steps, not getting into debt, being mindful of your expenses,
and of course planning for the future. So where do
you see the future of Latina Fest in the next
five to ten years. You mentioned wanting to have it travel,
so would it be from city to city, county to county,
(43:33):
state to state. The sky is a limit, so you
tell me naide.
Speaker 4 (43:37):
So how I personally envision it is for it to
be a festival that's like in the thousands, thousands and
thousands to like Coachella level, where like when you say
Latina Fest, anyone from Oregon to you know, Watsonville to
(43:58):
Georgia knows exactly what festival you're talking about. I wanted
to grow into we have concerts like we took. We
were talking about baby steps. This year. Our baby step
was we did have a mini concert where we had
less chody set us perform at the end. But that
was our way of kind of experimenting can we pull
off a concert? What are the technical aspects? How much
(44:19):
is this really going to take to put on a concert?
So this year was our baby step into that with
a mini concert. But I would love to see big
headliners as well as well as you know, bands that
are starting, because our whole thing is giving opportunities to everyone,
not just to people that don't need the opportunity, but
(44:40):
people that also need exposures. So but it would be
great to have, you know, Becky g Gottro Gi, you know,
let j Lo even why not like big, big, big headliners,
having like a concert at the end. Maybe you know,
(45:01):
Gloria Molina Grand Park has three areas, maybe expanding to
all three parks. We were just in the front side,
but there's three different ones that all connect and just
if that happens, I would be happy. I mean, let's
just make it a two day festival or even a
three day festival. That way there's enough time because unfortunately,
(45:23):
with one day, there's not enough time to have as many,
you know, panels and speakers as I would like. We
only had time for one panel and one speaker except
for the platika section. So just expanding it and growing it,
and as far as city to city, I see it
more of like smaller, little kind of mini festivals, not
(45:47):
as big as the one here in La but just
kind of like smaller ones where we can meet different
Latinas from those communities and have something special for them there.
But like the tent poll when I envision it here
in La.
Speaker 2 (46:03):
So tell us for those that are listening, what's the
best way to connect with you to connect with Latina
Fest and get ready for Latina Fest nine.
Speaker 4 (46:13):
Right right, okay, So please go to our website Latinfest
dot com. And in our website you are gonna be
able to look at all the vendors that were at Latinfest.
So in case you want to shop like this necklace
for example, or the Mexi chic purses that you were
just mentioning, you can find them there. So yes, Latinfest
(46:36):
dot com. More information coming soon about Latin Fes twenty
twenty six. But we do have other little events, workshops,
activations throughout the year. Last year we had our first
book festival, Art and Book Festival, so those little events
are coming up. So yes, stay informed. Subscribe to our
(46:56):
newsletter so you can get the updated information instantly in
your inbox.
Speaker 2 (47:00):
And so before we say goodbye, Naibe, please share. It's
a critical piece of inspiration to women that are listening
to this, that are thinking, that are on a fence
about starting a business or moving forward with an entrepreneurial dream.
What are your words to them today?
Speaker 4 (47:19):
So many believe you belong. That's kind of like my
new mantra. And also go for it. I mean it's
very very simple, but step into the fear. We all
have fear. What's the worst that can happen. See the
fear as an adrenaline rush, as something good and not
something bad. Step into it and see what happens. I
(47:42):
see everything. I call everything an experiment. I don't see
it as a risk. I don't see it as you know,
a gamble. I just see it as an experiment in
which you learn and you grow from it. So that
those are my words of wisdom, and they've worked for me.
I have two businesses that are both successful and growing
(48:03):
and thriving, and maybe I'll start a third. I don't know,
but I don't have I see fear as a pump
of adrenaline, and I'm always excited to encounter the fear
because what do you got to lose?
Speaker 3 (48:16):
Exactly? What's the worst that can happen?
Speaker 2 (48:18):
Right?
Speaker 3 (48:19):
No, is not the end of the world.
Speaker 2 (48:21):
Having to redesign a concept is growth naive. Thank you
so much for sharing your passion, your work, and your
vision through latin Fest, mind, body, and soul.
Speaker 4 (48:33):
Thank you so so much, and I hope to see
you all next year at latin Fest.
Speaker 3 (48:39):
Wonderful for everybody listening.
Speaker 2 (48:40):
Don't forget to find us on Facebook, YouTube, LinkedIn, and Instagram.
Check us out on scbr talk dot com. Don't miss
my conversation with Brianna Sherman, standing out as a brilliant,
thread binding community and heart centered service. Since joining Rotary
in twenty twenty one, she has transformed passion into purpose,
(49:00):
standing as a beacon of leadership in District fifty four
to fifty and beyond. Honored as a Rotarian of the
Year for twenty twenty three, Brianna's visionary approach has propelled
the epic Day of Service into a national phenomenon. Next week,
we will have Mark Gergis, founder and CEO of home
Masters International, who has spent over twenty years bringing design
(49:22):
driven construction to life, serving both residential and commercial clients
across southern California. We will see you all next week.
You do not want to miss
Welcome to k MET fourteen ninety am, ABC News Radio
and the Southern California Business Report with the Vett Walker,
a show dedicated to highlighting successful Southern California businesses and
the people behind them.
Speaker 2 (00:18):
Welcome and thank you for joining Southern California Business Report
on ABC News and Talks k MET fourteen ninety AM,
ninety eight point one FM and KMT TV. I'm e
Vett Walker live blasting our signal from the center of
Southern California, serving a population of over twenty five million.
Speaker 3 (00:35):
Get us crystal clear and on.
Speaker 2 (00:37):
Demand by downloading the free live streaming app on Google
Play and the Apple App Store. As always, a tremendous
shout out to the team Mitch, Bill and Sean I
love you guys, and to our special advisory committee that
can be found at www dot SCBR talk dot com
Forward Slash Advisory Committee. Click on the link and learn
(00:59):
about the re markable leaders doing the work and as
you all know, I love being inspired by showcasing leaders,
and today I am thrilled to introduce Naibe Reinoso, a
multi Emmy Award winner and co founder of Latin Fest.
She's a Mexican American journalist who has dedicated her career
to elevating underrepresented voices across platforms from KTLA to CNN
(01:24):
en Espanol. As an author and founder of Buontolo Press,
she champions stories that reflect the richness of Latino culture,
not only informing, but inspiring and enriching the narrative of
Latino's roles in history, one story at a time.
Speaker 4 (01:40):
Thank you so much for being with us today, Naib,
thank you so much for having me.
Speaker 2 (01:44):
I am absolutely thrilled and I'm so excited to hear
about this year's Latin Fes. But before we dive in,
let's talk about your career in journalism and what inspired
you to pursue that pathway.
Speaker 4 (01:57):
Well, I'm first generation Mexican Americans, so I didn't really
know about a lot of options because I didn't have
those role models. So but what I did know was
that I loved being creative. I liked drama school, drama
class in high school and in junior high so I
already had that itch of creativity, but I didn't know
(02:17):
exactly where to put that as far as a career.
I remember we did have a reporter, a local LA
reporter Latina that came to our school and she spoke,
and I was in awe. Right, the first Mexican American
reporter that I had ever met, uh spoke at Venice
High That's where I went to school, So that kind
(02:38):
of planted a little seed. But I still wasn't exactly
sure what I wanted to do. Then I went to UCLA,
and I still was not sure what I wanted to
do or where I wanted to put all of my creative,
you know, my creative spark, because I just didn't have direction.
I didn't have anyone in my inner circle that was
guiding me or mentoring me, and I just thought the
(02:59):
option were, you know, teacher, nurse, lawyer, or doctor, the
traditional careers. My last year of college at UCLA, I
did take a film class and I just fell in
love with it. I fell in love with the creativity,
with being in that world of film and writing, and
I really thought writing would be the pathway for me.
(03:21):
So I actually got an internship at Warner Brothers. And
I was working at Warner Brothers as an intern while
I was at UCLA, and then shortly after when I graduated,
it kind of overlapped, so I was working there in
the Golden years when Friends was taping, when Er was
taping on the Warner Brothers lot, I got to see
(03:42):
those actors being driven in golf cards to their sets.
So that was very exciting because, like I said, that
was the golden age of television right, both sitcoms and dramas.
And so I wrote a few specscripts and then another
opportunity came knocking to work for Unibecion as a production assistant,
(04:04):
so I started working there, and then from there I
was recruited, so I left Warner Brothers, then was at
unii Sion, and then I was recruited from Unibcion to
Channel twenty two, which was kind of like the rival
station in Los Angeles for Unibecion because Channel twenty two
is very popular. So I started actually working as a
(04:28):
production assistant as well for the news and then the
community director just tapped me on the literally, she tapped
me on the shoulder and she said, we want to
create eight children's educational TV show. We want you to
host it and produce it. Are you up for it?
And I just thought that's the opportunity of a lifetime.
So me and my co producer Alejandro Jimenez. We created
(04:51):
a show Calledran, so I was on camera for the
very first time and I got to produce this educational
show and I aired for three years and it was
very successful, got really high ratings. But I got a
little like tired of just doing children's television. I wanted
to explore writing stories for my age right, my age group,
(05:15):
or for adults. So then I thought news is the
perfect avenue. So then I jumped into news. And then
I got it. I'm just giving you my whole career,
you know. Then, yeah, I jumped into news. Then I
moved to Phoenix, Arizona, where I worked as a anchor
producer for a TV station there, and then I got
(05:37):
an opportunity to get another anchoring job or it was
kind of like a fill in anchor position slash reporter
for Denver, Colorado, and I ended up there, and then
I ended up moving back to LA and freelancing for
a bunch of places, and then other opportunities and avenues
started happening. So basically, in a nutshell, that was how
(05:59):
my career as a journalist began. And you know how
I ended up here.
Speaker 2 (06:04):
Now, Wow, what a wonderful and exciting journey traveling and
exploring different pathways, and I think that's really the genesis
of you know, a storyteller, of a journalist, of somebody
that's really interested in being dynamic and hearing a broader perspective. Now,
when you mentioned Channel twenty two, please remind me, is
that with Sawado Higanta and Don Francisco.
Speaker 4 (06:26):
I missed that program so much so that was with Onivcion. Okay, yeah,
that was with Ovcon. That was a network television. Channel
twenty two was independent. K why it was later bought
by Telemundo and then then later bought by Fox and
I believe now they're independent again.
Speaker 2 (06:48):
Oh wow, the changing landscape of media, it's always fast moving.
Let's jump into Latina Fest because as if all of
this wasn't enough, and all of these experiences weren't, you know,
accumulated enough, you stepped into creating a festival that celebrates
(07:08):
latinas in entrepreneurship and exploring opportunities and developing that support
system that you commented on didn't exist when you were
going to high school, when you were trying to explore
different career pathways. So can you share the genesis of
Latin Fest and what inspired you to become the co
(07:29):
founder alongside Bell Hernandez, which I absolutely adore, actually had
on the program as well to talk about her publishing company,
Latin Heat and Hello Bell, we miss you. I can't
wait to see on the program soon and catch up
on latin Fest. But talk about those first years or
(07:50):
months or time period leading up to Latin Fest in
the launching of this tremendous event, right.
Speaker 4 (07:57):
Well, I think anyone that's in a creative field, whether
it's writing, reporting, publishing such as what Belle is in,
we don't. We think outside of the box, right, It's
really hard for us to stay kind of locked into
one thought or one career or one path. We like
to be creative. By definition, we're creative. So her and
(08:21):
I became friends. We worked on a few projects together,
and we definitely noticed the lack of Latin representation, right.
I know, Bell is an activist and an advocate for
our community, and I'm an activist an advocate for my
community in the sense of creating platforms and really being
a voice for those that may not have a platform. Right,
(08:44):
Because when you're in media, one of the perks that
you have is you have a platform. You have a
megaphone to express your thoughts on society, on your community,
et cetera. So her and I put our heads together
and we said, why don't we create a festival where
all Latinas are welcome, where we can give a platform
to Latina business owners so they could showcase their products,
(09:08):
Where we can invite amazing speakers to inspire us and
to be role models. Where we can showcase our food
and dance and be in community and really network right
because your network is your net worth, right, as they say,
And that was the genesis. It's so funny because it
really takes someone or a personality that's brave and bold
(09:34):
to just kind of dive into this new venture like
creating a festival. Never in my wildest, wildest, wildest dreams
did I ever think I'm going to create a festival
in la and it's going to be the biggest festival
for Latinas in the country, which it is. It's turned
out to be that. I never in my wildest dreams
(09:57):
did I ever think that was going to happen. It
wasn't in my plans at all. But you know, I
also live by the philosophy of why not, And I
don't like to ask for permission because you know, why
do I have to ask for permission? So her and I,
you know, both of our personalities kind of have that
(10:19):
type of mentality of just going for it. So that's
what we did, and our first year was a success,
and this we just celebrated our eighth year. Our festival
just happened on June first, and now we're working for
our ninth festival, which is going to happen next year
in twenty twenty six.
Speaker 2 (10:37):
That is absolutely exciting and thank you so much because
I was able to go to the Latina Fest last
year in the year prior when it was hosted at
La Placita, so such an iconic destination, a historic part
in downtown La But tell us about how it's grown
and why it was recently moved.
Speaker 4 (10:58):
So we moved because we wanted it to grow. The
space was small, smaller than Gloria Molina Grand Park. There's
also a lot of parking issues in the previous space.
We loved. We still love Plascutatas and I love everyone
that's there, and I still visit and I still support
(11:18):
it and advocate for that space. But yeah, we wanted
it to grow. And if we want to grow, we
need to grow right. We need to find a bigger space.
And Gloria Molina Grand Park was so fitting because our
theme this year was legacy, and Gloria Molina left a
great legacy. She was the first Latina, La County Supervisor.
(11:41):
She is the one that advocated to have that green
space of Gloria Molina Grand Park named after her. And
it was like a full circle moment that we were
there and celebrating Latinas in a park named after a
Latina that advocated for her community. It was just beautiful.
Speaker 2 (12:00):
You know, those full circle moments are absolutely inspiring, few
and far between, but when you encounter them, that's what
makes them so incredibly meaningful. So let's talk about Latina Fest,
your eighth annual latin Fest at Gloria Molina Park this year.
Let's take a rundown through the schedule because I wasn't
there to enjoy any of it. Unfortunately, I was well,
(12:23):
fortunately I was celebrating my dad's birthday, but unfortunately I
wasn't able to make it to the Latina Fest. So
let's start off with the morning yoga, because what's better
than starting the day with a good stretch, fresh air
and a beautiful green environment.
Speaker 4 (12:42):
Well, one of our taglines are our tagline is Latina
Fest Mind, Body and Soul. And it's been our tagline
since day one. And why is that our tagline Because
we want Latinas to feel hampered. We want to remind
ourselves that we need to take care of our mind,
of our body, and of our soul. It's very, very important.
(13:05):
It's not just Latina isn't just a platform to celebrate.
It's a platform to really look inward and make sure
that you're mindful and that you're practicing self care for
yourself and for other Latinas in your life. So yes,
that's why we start. Since day one, we've started with
Mourning Yoga led by Jennifer Albatiz from the Tree Yoga Cooperative,
(13:26):
So it's a Latina professional in the yoga space. She
has her own yoga studio, so we're supporting another Latina
business owner and advocate for wellness. So we started off
with that, and then we also had a Mahya zone
where we obviously we wanted to incorporate our Latino culture.
So one of the things that we practice, or some
(13:47):
of us practice, is lempias you know, cleansing with different incense,
et cetera. So we had that area going on all
day long where people would just come in and get
lempias for free. We had an area for with mini
massages that they would get for free. We had a
breathwork session, a reiki session. We had a session where
(14:08):
women could use their creativity in their hands because that
is very that's part of mindfulness and wellness. So we
had like a candle making withdura section where women could
make candles with the sense of Latino culture, like orchata's
smelling or you know, chocolate or you know those kinds
(14:28):
of flavors. We had at which is basically kind of
like a vision board but with a lotteria twist, so
women could envision their lives and you know, with with
the cultural twist. We also had a cacao ceremony which
goes back to our indigenous roots. That was beautiful. And
(14:50):
then we also had an area, a smaller intimate area
called Platicas where it's not a big stage, it's a
very small intimate space where we had powerful speakers. Every
da each speaker would talk about something important. So we
started off with Gina Sapanta, who talked about empowerment right,
really stepping into your confidence. Then we had Corrisa Hernandez
(15:13):
who is a local Latina business owner, who talked about
finance and creating and keeping generational wealth. Then we had
another wealth panel that Chase led who was one of
our sponsors, and then we ended it with an amazing speaker,
Zulaihanau who's a Colombian actress and her talk was all
(15:35):
about wellness as well, finding your inner muse. So we
wanted to really make sure that the aspect and we
will continue to make sure that that aspect of wellness
of mind, body and soul exists. And that's why you know,
women should be creating festivals because we know what we
are looking for, we know what we need. Right, if
(15:56):
this was a festival that was a more mass skill in,
maybe these areas wouldn't be there, right, But we as
women know what we want, what we deserve, the pampering
that we want to get because that day, Latinas are
the queens of the day and we need to feel
that absolutely.
Speaker 2 (16:15):
So when we talk about the balance and the integration
of mind, body and soul, intending to each of those
areas of our life so seriously and intentionally, right, how
is it that impact can benefit those that really focus.
Speaker 3 (16:34):
On that in the latinas that.
Speaker 2 (16:35):
Go and engage and really take that.
Speaker 3 (16:38):
In mind, body, and soul.
Speaker 2 (16:40):
What difference does that make in the everyday life of
an entrepreneur when you're looking at the landscape of entrepreneurship,
I think.
Speaker 4 (16:49):
You know, because entrepreneurship has for many, many years been
led by the male perspective or the patriarchal perspective, we
have no really made sure that the feminine has been
taken care of, right, So we want to make sure
that women know that they have to take care of
themselves in order to thrive, you know, they in order
(17:11):
to be the best business woman, you have to feel
good inside. You have to feel rested, You have to
feel that your soul has been fed, right, that's very
very important. You have to feel that the purpose is
burning inside of you. And in order to feel that,
you need to be taken care of. And what I
(17:34):
mean by taking care of, I don't mean by like
manicure pedicure. I mean really like looking inward, talking to
other women, being inspired every time that we have a
talk or an empowerment speech, there's always nuggets of gems
and information that you take home with you that you
can apply to your life, right, how to be more empowered,
(17:55):
how to be more confident, how to feel good in
your own skin, no matter what size you are, no
matter what age you are, because we did have a
panel about different ages and how you step into that
with pride and with honor, and so yes, it's very
important that it's an aspect. Wellness is an aspect that
(18:16):
is oftentimes ignored in business and entrepreneurship, but I think
it goes one hundred percent hand in hand. You know,
it's like comparing a car that you don't put gas
in it, Eventually it's gonna just stop. Right. It's the
same thing with us with your body. If you don't
feel the inner soul, you're just going to crash and
(18:40):
burn and your business is not going to be able
to thrive. So it's very, very very important for us
to take care of.
Speaker 2 (18:46):
That absolutely mind, body, and soul. And what I really
caught my attention was stepping into your confidence because number
that's step one right in entrepreneurship and being a leader,
being confident and embracing of those attributes that you just mentioned.
Tell us a little bit about how that conversation went
and what tips you would share with those that are
(19:07):
listening that are looking to step into their confidence right.
Speaker 4 (19:11):
Well, one of the big things is, especially for the
Latina culture, is feeling guilty for doing things for yourself
right so that chips away at you. If you are
a working woman with children, with a husband, et cetera,
and you feel guilty for maybe getting a massage or
taking an hour out of the family time to do
(19:33):
something that is going to restore you. One of the
big takeaways was to not feel guilty about that, you know,
to see it as it's not just an investment for you,
It's really an investment for your family when you take
care of yourself. And especially in our culture, when you're Latina,
you're expected to be a workhorse. You know our moms.
(19:54):
I know my mom is still a work horse. Thank
god she's retired now, but for most of her life
she was just working and working and working and working.
And as children we see our moms, do I remember,
I clearly remember me as a child feeling sad that
seeing my mom work so hard. You know, she had
(20:16):
to survive. But if you have the opportunity to take
care of yourself. Your children are going to see that.
Your children want to see you rested, they want to
see you happy. Right, So that was one of the
big takeaways, the cultural debunking of those traditional thought patterns
that we sometimes fall into of it's selfish when you
(20:40):
are taking care of yourself. That was a big one.
And also thinking about generational wealth. Right, sometimes we don't
think that, you know, we kind of live on the
day to day or we spend as much as we make.
So it's just thinking more smartly about how to invest
our money, how to make sure that we set up
(21:00):
next future generations for generational wealth because wealth is power,
as you know, and Latinas, as of last year, our
spending power reached one point three trillion dollars according to
a USA Latina GDP report. So we have the money,
(21:21):
it's just we have to learn how to invest it,
how to spend it, how to save it, how to
you know, make sure that it keeps growing. So those
two were really really big takeaways.
Speaker 2 (21:34):
Well, you know, when you talk about the women Latinas
in our life, and like your mother, my mother too
was a workhorse. I remember the seven Am, the seven
PM days and wishing she was around. So I think
that's a wonderful thing to implement and integrate into the conversation, right,
and the way I view and the way I have
adopted it is kind of like when you go on
(21:54):
an airline and you go on the flight and they're
telling you, in case s venmber urgency, the air mask
will come down. Remember put yours on first, and then
help those around you.
Speaker 3 (22:06):
And the same is true in life.
Speaker 5 (22:08):
Right.
Speaker 2 (22:09):
Of course, we want to do for others and for
our children and for our spouses, but if we're not
taking care of ourselves as well.
Speaker 3 (22:15):
What happens.
Speaker 2 (22:16):
Right, We're gonna run out of oxygen, We're gonna run
out of gas. So it's important that you know mind, body,
and soul from the perspective of these incredible talks and
platforms that you provide. In addition to that, I would
also encourage and remind women to have their annual physicals right,
their their pap smerrors, their all all of the studies
(22:41):
that they need to make sure that their bodies are
one hundred percent so that we can keep being the
workhorses that we love to be. And so with that said, naive,
we are coming up on a break. Everybody stick around.
We'll be back in two minutes. Eve at Walker with
ABC News and Talks Southern California Business Report. Here today
with Naibe Reinoso, multi award winner and co founder of
(23:05):
Latina Fest. She's a Mexican American journalist who has dedicated
her career to elevating underrepresented voices across platforms from KTLA
to CNN and Espanol. As an author and founder of
Contoo Press, she champions stories that reflect the richness of
Latino culture, not only informing, but inspiring and enriching the
(23:25):
narrative of Latino's roles in history, one story at a time.
Speaker 6 (23:29):
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Speaker 3 (26:44):
Welcome back everyone.
Speaker 2 (26:45):
Evett Walker with ABC News and Talks Southern California Business
Report here today with Naibe Reinoso, a multi Emmy Award
winner and co founder of Latina Fest. She's a Mexican
American journalist who has dedicated her career to elevating underrepresented
voices across platforms from KTLA to CNN and Espanol. As
(27:05):
an author and founder of Gondolo Press, she champions the
stories that reflect the richness of Latino culture, not only informing,
but inspiring and enriching the narrative of Latino's roles in history,
one story at a time. Thank you again for being
with us today, Naive, thank you perfect So prior to
the break, we were talking about that reframing thought process
(27:29):
of mind, body and soul. And during the break, you know,
I shared with you it's real, right, the anxiety that
comes with just taking an hour to get your manicure done.
It causes anxiety, and talk about why it's important to
reframe that aspect of our psychology, right and try to
eliminate that idea that we're that needed to the point
(27:54):
where we have anxiety about taking an hour away for
a manicure.
Speaker 4 (27:58):
Right. Well, you know, well I was saying during the
break that it's like if you're a mommy machine, right,
we are machines. We're machines made out of bones. And
skin and nerves, and that those machines need maintenance, constant maintenance.
So Air Force one gets constant maintenance, right because we
(28:18):
want to make sure that everyone there is safe. No
one feels guilty about that. As a matter of fact,
it's expected, right. That maintenance is expected because we want
to make sure the people inside are protected. So when
you're a mom or a business owner or a woman
or a human, you need to have that maintenance. And
(28:39):
that maintenance means different things for different people, right. It
could be it definitely is all of your medical necessary checkups,
that's a given. That's like essential. The things that bring
you that feed your soul, whether it be taking a
hike or going to the gym, whatever feeds your soul.
For me personally, what feeds my soul is going to
(29:00):
the gym for about forty minutes. That is my me time.
That is sacred. And I told my family and my
husband that's my time, and I'm not gonna I'm not
here for those forty minutes. I need it, I need it,
I need it, I need it right, And that's daily.
So some maintenance techniques you need daily, some occasionally, maybe
(29:23):
an occasional massage, an occasional outing with your friend, to
have that social connection with another female or a friend
that you need as a human. So all of these
things are maintenance that you need. So yes, you do
need to reprogram your brain. Instead of thinking, oh my gosh,
I'm taking away time from my family or from my
(29:43):
business to do X, Y and Z, you have to
reprogram it and say, no, I am doing maintenance on
this machine so it could function one hundred percent, so
it could keep my family safe. Because if you're a woman,
most likely you're the pillar of your family, or if
you own a business, you're the pillar of your business.
(30:04):
In order to keep it safe and thriving and moving forward,
maintenance is number one. So please do not feel guilty.
Let's reprogram that. I don't feel guilty when you take
your car to get maintenance. Do we feel guilty about that, like,
oh my god, I'm taking time out of my day to,
you know, for maintenance.
Speaker 10 (30:24):
No.
Speaker 4 (30:24):
When we take our pets to the groomer, is there
any guilt involved? No, because it's maintenance, right, So why
should we feel guilty when we give ourselves maintenance Whatever
that means for you, and whatever that maintenance means for you,
it's one hundred percent valid. Like I said, whether it's
a manicure, a massage, whether it's a breakfast with a friend,
(30:45):
a hike by yourself, reading a book, disappearing for an
hour and doing your own thing, whatever that maintenance means
for you. We're all different. You need that, and there
is absolutely no guilt. Please the guilt, Let it be gone,
make it disappear.
Speaker 2 (31:01):
We let the guilt disappear because, as you said, we
don't feel guilty when we have to change the breaks
or change the oil, get new tires on the car.
It's a safety issue, and it is the same for
us right to have a healthy mind, a body, and soul.
It's wonderful that you are integrating that into the conversation
on these platforms because as you said, and I really
(31:24):
believe it's a cultural thing. I know, I grew up
with it and just feeling that anxiety or that stress
or that you know.
Speaker 10 (31:31):
Just.
Speaker 2 (31:33):
Feeling like, oh my gosh, that guilt.
Speaker 3 (31:35):
I'm taking time away from my family. But the reality is,
if we're.
Speaker 2 (31:38):
Not one hundred percent, if we're not completely ready to
move forward, full steam ahead like we do, then there're
gonna be issues down the line, and we don't want
that to happen. We want everybody to be happy, whole
and complete and take time to just take a breath. Right,
Sometimes we just need to take a breath.
Speaker 4 (31:57):
But what I wanted to add to that is sometimes
we also have to advocate for ourselves because unfortunately, sometimes
we are in situations that are not supportive of that. Right, Oh,
you're going to do this, but there's so much to do.
You need to advocate for yourself. Sometimes your own children
will be like, well, mommy, what you have to explain
it to them and constantly advocate for yourself and not
(32:21):
you know, keep quiet and just let people because sometimes
you will get that, you know, pushback. You will I've
gotten that pushback before with certain people, sometimes members of
my family. And I advocate for myself and you need to.
It's a mentality that we're changing slowly but surely, generation
to generation. And when I advocate for myself for my
(32:42):
own children, with my own children, sometimes I feel like
I'm teaching them that when they grow up, when they're
a parent, that's so you know, they need to be
this way as well, and that the traditional roles are
not anymore. We're different now.
Speaker 2 (33:01):
Well, you know, I think that makes the difference between
surviving and thriving, and in our culture, we're very accustomed
to just surviving, right. You mentioned even in our financial practices, right,
living day to day spending what we make, and instead
you offer a platform and a conversation through pathways to
possibilities about that financial element and awareness. Let's talk about
(33:27):
how that transforms the mindset of women that are in
the environment and what takeaways they have when they visit
and when they did visit the pathways to Possibilities offered
by Chase, right.
Speaker 4 (33:42):
Well, yeah, Chase has always been an amazing sponsor and
supporter of us of Latina Fest, and they, you know
there are actually our bank of choice before they even
became a sponsor, and they really do want to help
the community and informing us. A lot of times banks
or institutions. Financial institutions can be very intimidating for our culture,
(34:06):
right for our parents, because it's like these big cold
buildings and it's like a stale environment, and sometimes the
language is a little bit intimidating with financial paperwork, et cetera.
So it's just debunking and demystifying all of that mystery right,
it's you know, like Mexicans. I don't know if your culture,
(34:30):
your family ever did this, but there's this one tradition
I think it's called the tunda or something like that,
where you know, every person would chip in a certain
amount of money and then at the end, one person
got said and then it's not a Ponzi scheme. It's
everyone literally chips in into a pot and then at
(34:51):
the end they give it to one person and then
they start to cycle over. And that was their form
of saving money and giving it back to the community.
But there's more practical ways to do to save money
or to invest. So it was just demystifying, right, the
different types of ways that you can and that you
don't have to start with thousands and thousands of dollars
(35:13):
to start investing. You could, you know, even like if
you want to start investing in the stock market, you
can start vary with you know, a dollar. Practically, you
can open savings accounts for your children when they're young,
or investment accounts when they're young, so that way, when
(35:33):
they graduate or when they're ready to buy a house, bam,
there's money in there already. And that is something that
our culture lacked for many, many years, right, that generational
wealth where I know for sure I've met a lot
of people outside of my culture that their parents gave
them a lump sum to help them buy their first house.
(35:53):
And I didn't have that. I know a lot of
my primas didn't have that. Right. But if you open
up this is just one example, if you open a
investment account when they're when they're born, by the time
they're ready to buy a house, they might have half
a million dollars right, a lump sum, and that's already
(36:16):
starting them off in you know, way ahead of the game.
Now they don't have to start from scratch. So that's
just you know, these are just little things, little little
mini tweaks that can make a huge difference. You know,
I barely I opened up a investment account for my daughter.
My daughter's twenty one, and I opened it just barely
(36:38):
a couple of years ago, and I I feel I regret.
I have that regret of like I wish I would
have opened this investment account for her. It's a mutual
like investment account, so I monitor it, I contribute to
it little a little bit, Like I think it's like
fifty dollars a month. Okay, fifty dollars a month. We
can all handle fifty dollars a month, and now it's
(37:00):
like grown to a couple thousand dollars in the span
of two years. Right. Imagine if I would have started
when she was just born. That's something so small that,
like I said, can make a huge difference. But we don't.
We're not taught that from our parents because they didn't
know either, right.
Speaker 3 (37:19):
And that's why you know.
Speaker 2 (37:21):
Even those financial tools, including the five twenty nine accounts,
which I encourage everybody to look into if you're looking
to save for your children's education critical amazing. My daughter
just graduated from college, has been instrumental. It allows our
children to go to school without debt because we're able
to save for many years and make sure that they
(37:43):
don't have the weight or the burden of being starting off.
Speaker 3 (37:46):
In life in debt.
Speaker 4 (37:48):
Right.
Speaker 3 (37:48):
That's that's a hard way to start off in life.
Speaker 2 (37:50):
And I just love that you're integrating those financial aspects
into the culture into the community to again not have
a culture of surviving, but a culture of thriving. And
so thriving are all of the entrepreneurs that are a
part of this event. Let's talk about some of the businesses,
(38:13):
because the last couple of years I just fell in
love one of my favorite vendors there is Mexi Chica.
Have this beautiful clutch bag I always get compliments on.
That's the only one I wear to red carpet events
or galas.
Speaker 3 (38:26):
I absolutely adore it.
Speaker 2 (38:27):
And of course also ethical bridge that I absolutely just cherish.
I've gotten so many compliments on it. It's a sleeve
from my laptop, beautifully made, handmade, and of.
Speaker 3 (38:37):
Course ethically sourced.
Speaker 2 (38:40):
So let's talk about some of those vendors and how
those businesses and supporters and exhibitors have grown over the
last eight years for Latin Fest.
Speaker 4 (38:50):
Well, our entrepreneurs, our vendors are the heart of the festival,
right because everyone goes to shop fright, and we're so proud.
This year we had one hundred Latina owned businesses that
were selling either products that they made or that they
sourced from Mexico, or that they created some way, somehow,
(39:14):
or you know, for a lot of these businesses, they
create products from their creativity, from like the heart, their
heart and soul. So we had, for example, Gaelin that
she she makes this, okay, this is from her. This
was one of our vendors. She made this out with
her own hands. So we had that Mexi Chic was
(39:37):
actually my neighbor because I also have of another business
called Press where I sell bilingual books. We had candle
makers that that do like in you know, candles that
have sense of Latin America, Mexico and Latin America. We
had Nitak, not your typical average queen, who's Fernanda Kelly
(40:00):
from Tijuana and San Diego and she sells like shirts
that have powerful messages like Conovarios for example, is one
of her brands, which I love. Who oh my god.
We had We had Monty Soul, who's Mexican born boutique
owner who curates beautiful dresses and she always dresses us
(40:24):
every single year. We had twenty eight Jewels who's a
Latina fierce business owner and sells beautiful jewelry that she curates.
And I mean the list goes on and on and on,
but Belle and I curate the list. We want to
make sure that these vendors, you know, really are vendors
(40:45):
that put their heart and soul into their products that
we want to promote. Them. We want to make sure
that they find new customers and that they you know,
that they feel like they have a platform to showcase
their hard work and their products.
Speaker 2 (41:01):
And so you say you had over one hundred vendors
when I went the previous two years.
Speaker 3 (41:07):
I want to say they were probably.
Speaker 2 (41:10):
Forty five vendors, then sixty vendors the following year, and
then so when from sixty to one hundred, how large
is Latina Fest going to grow?
Speaker 4 (41:21):
Well, the sky's the limit. I mean, we're not ones
to put limits on ourselves right in order to grow. Obviously,
it's a baby steps because Belle and I pretty much
bootstrap this. This is also a business. Latino Fest is
its own business, and we were trying to be careful
(41:42):
and not like get into debt, you know, being very
mindful of like, let's grow baby steps. We don't have
any investors. We do have sponsors, but every year it's
unpredictable who's going to come on and for you know,
what is a sponsorship level going to look like? And
because Belle and I are are self made women, like
(42:03):
we don't have that godfather or godmother, that's like it's okay,
I'll front the bill. Right, if you grow a little
faster than you should have. No, we don't have that.
We don't have a backup plan, so we do have
to be very mindful of how we grow. And this
year we did experience growing pains because the venue that
(42:23):
we went to, we did want to expand, but it
was very expensive, so we had to make sure that
we were able to sustain that. But it's all going
to be the community. How the community shows up to
support and buys tickets to go. It's if the sponsors
show up to support Latina a Latina Festival, right, So
(42:48):
it's going to depend on that, and so we need
that support in order to keep growing. So we need
attendees to keep coming, sponsors to keep supporting us. So
the sky is literally the limit. I mean, we wanted
to travel Latina Fest to every city imaginable, imaginable. But
(43:09):
you know, like I said, baby steps.
Speaker 2 (43:11):
Well you know, spoken like a true entrepreneur, right, taking
baby steps, not getting into debt, being mindful of your expenses,
and of course planning for the future. So where do
you see the future of Latina Fest in the next
five to ten years. You mentioned wanting to have it travel,
so would it be from city to city, county to county,
(43:33):
state to state. The sky is a limit, so you
tell me naide.
Speaker 4 (43:37):
So how I personally envision it is for it to
be a festival that's like in the thousands, thousands and
thousands to like Coachella level, where like when you say
Latina Fest, anyone from Oregon to you know, Watsonville to
(43:58):
Georgia knows exactly what festival you're talking about. I wanted
to grow into we have concerts like we took. We
were talking about baby steps. This year. Our baby step
was we did have a mini concert where we had
less chody set us perform at the end. But that
was our way of kind of experimenting can we pull
off a concert? What are the technical aspects? How much
(44:19):
is this really going to take to put on a concert?
So this year was our baby step into that with
a mini concert. But I would love to see big
headliners as well as well as you know, bands that
are starting, because our whole thing is giving opportunities to everyone,
not just to people that don't need the opportunity, but
(44:40):
people that also need exposures. So but it would be
great to have, you know, Becky g Gottro Gi, you know,
let j Lo even why not like big, big, big headliners,
having like a concert at the end. Maybe you know,
(45:01):
Gloria Molina Grand Park has three areas, maybe expanding to
all three parks. We were just in the front side,
but there's three different ones that all connect and just
if that happens, I would be happy. I mean, let's
just make it a two day festival or even a
three day festival. That way there's enough time because unfortunately,
(45:23):
with one day, there's not enough time to have as many,
you know, panels and speakers as I would like. We
only had time for one panel and one speaker except
for the platika section. So just expanding it and growing it,
and as far as city to city, I see it
more of like smaller, little kind of mini festivals, not
(45:47):
as big as the one here in La but just
kind of like smaller ones where we can meet different
Latinas from those communities and have something special for them there.
But like the tent poll when I envision it here
in La.
Speaker 2 (46:03):
So tell us for those that are listening, what's the
best way to connect with you to connect with Latina
Fest and get ready for Latina Fest nine.
Speaker 4 (46:13):
Right right, okay, So please go to our website Latinfest
dot com. And in our website you are gonna be
able to look at all the vendors that were at Latinfest.
So in case you want to shop like this necklace
for example, or the Mexi chic purses that you were
just mentioning, you can find them there. So yes, Latinfest
(46:36):
dot com. More information coming soon about Latin Fes twenty
twenty six. But we do have other little events, workshops,
activations throughout the year. Last year we had our first
book festival, Art and Book Festival, so those little events
are coming up. So yes, stay informed. Subscribe to our
(46:56):
newsletter so you can get the updated information instantly in
your inbox.
Speaker 2 (47:00):
And so before we say goodbye, Naibe, please share. It's
a critical piece of inspiration to women that are listening
to this, that are thinking, that are on a fence
about starting a business or moving forward with an entrepreneurial dream.
What are your words to them today?
Speaker 4 (47:19):
So many believe you belong. That's kind of like my
new mantra. And also go for it. I mean it's
very very simple, but step into the fear. We all
have fear. What's the worst that can happen. See the
fear as an adrenaline rush, as something good and not
something bad. Step into it and see what happens. I
(47:42):
see everything. I call everything an experiment. I don't see
it as a risk. I don't see it as you know,
a gamble. I just see it as an experiment in
which you learn and you grow from it. So that
those are my words of wisdom, and they've worked for me.
I have two businesses that are both successful and growing
(48:03):
and thriving, and maybe I'll start a third. I don't know,
but I don't have I see fear as a pump
of adrenaline, and I'm always excited to encounter the fear
because what do you got to lose?
Speaker 3 (48:16):
Exactly? What's the worst that can happen?
Speaker 2 (48:18):
Right?
Speaker 3 (48:19):
No, is not the end of the world.
Speaker 2 (48:21):
Having to redesign a concept is growth naive. Thank you
so much for sharing your passion, your work, and your
vision through latin Fest, mind, body, and soul.
Speaker 4 (48:33):
Thank you so so much, and I hope to see
you all next year at latin Fest.
Speaker 3 (48:39):
Wonderful for everybody listening.
Speaker 2 (48:40):
Don't forget to find us on Facebook, YouTube, LinkedIn, and Instagram.
Check us out on scbr talk dot com. Don't miss
my conversation with Brianna Sherman, standing out as a brilliant,
thread binding community and heart centered service. Since joining Rotary
in twenty twenty one, she has transformed passion into purpose,
(49:00):
standing as a beacon of leadership in District fifty four
to fifty and beyond. Honored as a Rotarian of the
Year for twenty twenty three, Brianna's visionary approach has propelled
the epic Day of Service into a national phenomenon. Next week,
we will have Mark Gergis, founder and CEO of home
Masters International, who has spent over twenty years bringing design
(49:22):
driven construction to life, serving both residential and commercial clients
across southern California. We will see you all next week.
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