SpaceX is making waves this September with a headline-grabbing $17 billion megadeal, snapping up radio spectrum licenses from EchoStar to supercharge Starlink’s direct-to-cell ambitions. Bloomberg and Politico report that SpaceX will pay half the amount in cash and the other half through company stock, with an additional $2 billion going to pay down EchoStar’s debt. This strategic move marks a pivot away from previous collaborations with carriers like T-Mobile and will let SpaceX operate and innovate independently in the wireless market.
EchoStar’s CEO highlighted the transformative potential, saying that combining their AWS-4 and H-block spectrum with SpaceX’s launch and satellite capabilities will accelerate the vision of global, seamless satellite-to-cell connectivity. Gwynne Shotwell, SpaceX’s President, underscored that exclusive control of these spectrum bands means SpaceX will deploy next-generation Starlink satellites with direct-to-cell capability to wipe out mobile dead zones everywhere. Millions have already depended on Starlink during disasters and in previously unreachable regions—now, the promise is fiber-like speeds wherever you are.
This deal is stirring markets: EchoStar stock shot up over 23% pre-market after the announcement, outpacing recent spectrum buys by telecom giants like AT&T. Regulatory approval is pending, but industry analysts believe this acquisition will squash ongoing FCC inquiries and set the stage for SpaceX and EchoStar as essential partners in the future of cellular data.
SpaceX continues its jaw-dropping launch cadence, clocking its 113th mission of 2025 last weekend, pushing the tally for active Starlink satellites above 4,500. On September 8, listeners witnessed another Falcon 9 launching the Nusantara Lima satellite to geosynchronous transfer orbit—just more proof of SpaceX’s relentless push.
In broadband news, SpaceX is challenging state funding programs in places like Wisconsin and Colorado, arguing they could deploy coverage faster and significantly cheaper than rivals. Their aggressive approach to winning BEAD program grants is sparking debates in DC, as the rules for who gets priority in deploying broadband—satellite vs. fiber—are being rewritten.
On the gossip and social media front, Elon Musk is as unfiltered as ever. The buzz from tech insiders centers on Musk’s recent posts touting Starlink’s capabilities and the massive spectrum deal. SpaceX memes flood X, poking fun at satellite dishes as the new backyard must-have, while the “direct-to-cell” promise is making influencers speculate on Musk’s next big bet—will he succeed in offering global SMS and data on any device? The hashtag #starlinkeverywhere is trending, and a viral clip shows Musk joking about using Starlink phones while hiking Antarctica.
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