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September 2, 2025 2 mins
Reflo, a brand committed to sustainable performance clothing, is making strides to solidify its stance as a significant contender in the sports market. Reflo aims to revolutionize the sportswear industry with its inaugural AW25 drop, a collection developed with sustainability at its core. This initiative is part of Reflo's broader mission to disrupt the industry norms and set new standards for environmentally responsible athletic apparel.

The company, known for its eco-friendly approach, focuses on creating products that do not compromise on performance while ensuring minimal environmental impact. Reflo's efforts highlight a growing trend within the sports market towards sustainability, aligning with increasing consumer demand for products that are both high-quality and ethically produced.

In other news within the sports marketing realm, Adweek's sports marketing reporter Jason Notte has announced his departure from the publication. Notte, who has been a pivotal figure at Adweek since June 2021, will be leaving his position on Friday. His reporting has significantly contributed to discussions and insights on the evolving landscape of sports marketing.

The news of Notte's departure comes as a notable shift in the media coverage of sports marketing, an area experiencing rapid growth and transformation. His work has often highlighted major trends and shifts within the industry, drawing attention to significant developments and strategies employed by brands and marketers alike.

Additionally, the sports world is mourning the loss of George Raveling, a legendary figure in basketball and sports marketing. Raveling, who served as Washington State University's coach and later impacted the global sports scene as Nike's Sports Marketing Director, passed away recently. He was instrumental in Nike's legendary partnership with Michael Jordan, a collaboration that has become iconic in sports marketing history.

Raveling's contributions to both the coaching realm and sports marketing have left a lasting legacy. His innovative vision and strategic foresight helped transform the way athletic brands engage with athletes and audiences. His work continues to influence current practices and partnerships within the industry.

These recent developments underscore ongoing shifts and challenges in the sports marketing landscape. Brands like Reflo are pushing forward with innovative approaches to meet emerging consumer preferences, while the industry at large continues to evolve, driven by visionary leaders like Raveling and chronicled by insightful reporting from voices like Jason Notte.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Reflo, a brand committed to sustainable performance clothing, is making
strides to solidify its stance as a significant contender in
the sports market. Reflo aims to revolutionize the sportswear industry
with its inaugural A Double three twelve Drop, a collection
developed with sustainability at its core. This initiative is part

(00:22):
of Reflo's broader mission to disrupt the industry norms and
set new standards for environmentally responsible athletic apparero. The company,
known for its eco friendly approach, focuses on creating products
that do not compromise on performance while ensuring minimal environmental impact.
Reflo's efforts highlight a growing trend within the sports market

(00:45):
towards sustainability, aligning with increasing consumer demand for products that
are both high quality and ethically produced. In other news
within the sports marketing realm, Adweek's Sports Marketing reporter Jason
Nott has announced his departure from the publication. Nott, who
has been a pivotal figure at adweek since June twenty
twenty one, will be leaving his position on Friday. His

(01:08):
reporting has significantly contributed to discussions and insights on the
evolving landscape of sports marketing. The news of Knat's departure
comes as a notable shift in the media coverage of
sports marketing, an area experiencing rapid growth and transformation. His
work has often highlighted major trends in shifts within the industry,

(01:29):
drawing attention to significant developments and strategies employed by brands
and marketers alike. Additionally, the sports world is mourning the
loss of George Raveling, a legendary figure in basketball and
sports marketing. Raveling, who served as Washington State University's coach
and later impacted the global sports scene as Mikey's sports

(01:51):
marketing director, passed away recently. He was instrumental in Nike's
legendary partnership with Michael Jordan, a collaboration that has become
iconic in sports marketing history. Raveling's contributions to both the
coaching realm and sports marketing have left a lasting legacy.
His innovative vision and strategic foresight helped transform the way

(02:14):
athletic brands engage with athletes and audiences. His work continues
to influence current practices and partnerships within the industry. These
recent developments underscore ongoing shifts and challenges in the sports
marketing landscape. Grands like Reflo are pushing forward with innovative
approaches to meet emerging consumer preferences, while the industry at

(02:37):
large continues to evolve dervin by visionary leaders like Reveling
and chronicled by insightful reporting from voices like Jason Knott.
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